Best Conversational Marketing Software for Small Business
Products classified in the overall Conversational Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Conversational Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Conversational Marketing category.
In addition to qualifying for inclusion in the Conversational Marketing Software category, to qualify for inclusion in the Small Business Conversational Marketing Software category, a product must have at least 10 reviews left by a reviewer from a small business.
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu
HubSpot Marketing Hub is a marketing automation platform that integrates CRM, email marketing, and automation workflows, aiming to centralize marketing efforts and actions. Users like the platform's ease of use, robust CRM, automation features, and the ability to track data from emails, which helps in understanding clients better and delivering the right content. Reviewers noted that the platform can be complex with too many settings and options, and the pricing structure can be steep as the contact database grows, making it challenging for smaller businesses.
786,179 Twitter followers
ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person
13,227 Twitter followers
Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses
Podium is a customer communication platform that consolidates messages, reviews, and customer interactions into one place for efficient management. Reviewers frequently mention the simplicity and effectiveness of Podium in streamlining customer communication, improving response times, and enhancing overall customer engagement. Users mentioned that Podium can be expensive for small businesses, with some advanced features and customization options only available on higher-tier plans, and integrations with other tools can be restrictive.
4,197 Twitter followers
Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment. One P
Birdeye is a platform that manages online reputation, customer engagement, and reviews across multiple locations from a centralized dashboard. Users frequently mention the ease of use, the ability to consolidate reviews in one place, and the efficient management of online reputation as key benefits of Birdeye. Users experienced a learning curve when first implementing all features across multiple locations and found some features overwhelming due to the multitude of tools packed into the platform.
5,239 Twitter followers
Tidio is an all-in-one customer support software suite comprising (1) help desk, (2) live chat, (3) chatbot automation, and (4) AI agent features. Over 300,000 businesses across ecommerce, services, a
Tidio is a customer chat portal that manages real-time visitor conversations on websites and offers automated AI features for handling common inquiries. Reviewers appreciate Tidio's clean and customizable interface, quick support, easy setup, and the ability to manage conversations from multiple platforms in one place, with features like automation flows, AI suggestions, and detailed dashboards for tracking customer interactions. Users mentioned concerns about the high pricing, the need for more customization options, occasional glitches with the chat widget, limitations in analytics, and the lack of certain features in the free and lower-tier plans.
1,321 Twitter followers
Exceed.ai is a conversational marketing platform that helps marketers drive more pipeline from email and website visitors. Exceed AI Assistant works 24/7/365 alongside humans to ensure every lead is f
32,290 Twitter followers
Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe
21,801 Twitter followers
Fin by Intercom is the best performing AI Agent for customer service. It automates complex queries, improves resolution times, and delivers consistently high-quality support at scale. Key benefits
Fin by Intercom is an AI-powered customer support tool that provides automated responses to customer inquiries, reducing the workload for human agents. Reviewers frequently mention the efficiency of Fin by Intercom in handling routine customer inquiries, its ability to pull content from various resources for accurate responses, and its adaptability to different conversations. Users reported issues with Fin by Intercom's understanding of multiple languages, its struggle with complex issues requiring investigation, and the occasional provision of incorrect information to customers.
44,090 Twitter followers
Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of
408 Twitter followers
SalesCaptain is an all-in-one communication platform with a chat based AI agent builder, designed for modern businesses. It unifies phone calls, texting, webchat, and social media messaging into a sin
156 Twitter followers
Smartsupp helps businesses grow online sales with advanced AI Shopping Assistants, live chat, multichannel solution and automated workflows. We offer everything you need to grow your online sales:
Smartsupp is a live chat platform that allows businesses to communicate with website visitors in real time and organize conversations within the team. Reviewers appreciate the ease of setup and use, the clear interface, the ability to communicate with visitors instantly, and the real-time tracking of visitor behavior on the website. Reviewers mentioned limitations in features in the lower plans, occasional lack of clarity in the conversation history, and a desire for more advanced customization options and detailed analytics.
440 Twitter followers
Text Request is a business texting software that directly connects your business to your customers through the unmatched engagement power of text messaging. Upgrade your business phone number to send
644 Twitter followers
ZoomInfo Marketing is a sophisticated demand generation solution designed specifically for marketing teams focused on account-based marketing (ABM) and lead conversion. This platform is part of the br
ZoomInfo Marketing is a tool for lead enrichment and account-based marketing, offering features such as data segmentation, intent signals, and integration with CRM and marketing tools. Users frequently mention the accuracy of the data, the ease of use, the ability to target high-intent accounts, and the seamless integration with other marketing and CRM tools as key benefits. Reviewers noted that the platform can feel complex for new users, the data sometimes requires manual verification, and the pricing can be high for small teams.
23,509 Twitter followers
Qualified is the Agentic Marketing platform for B2B companies around the world. Headquartered in San Francisco, Qualified is built to modernize and maximize inbound pipeline generation with Piper the
Qualified is a tool that helps connect with website visitors, understand their activity, and generate better leads. Reviewers appreciate the excellent level of customer success offered by the Qualified team, the AI chatbot functionality, and the ability to streamline processes with automatic appointment setting. Reviewers experienced issues with incorrect account tagging, a need for interface improvement, and difficulties in refining the list of industries offered.
712 Twitter followers
Twixor is a cutting-edge customer experience (CX) platform that leverages Generative AI and Natural Language Processing (NLP) to create dynamic customer journeys across various messaging channels. Des
Twixor is a platform that enables the building and management of conversational workflows for customer interactions on various messaging channels. Reviewers appreciate Twixor's ability to automate complex tasks, its low-code journey builder, seamless hybrid handovers between AI and live agents, and its omnichannel messaging that ensures consistent, timely responses across platforms. Reviewers mentioned that Twixor can be complex to set up initially, some advanced customizations require developer support, and handling high message volumes can sometimes slow system performance.
