What do you like best?
SAP's Cloud for Sales as a CRM solution is exactly what you'd expect of a way to keep track of your customers. It's a searchable database, with filters that help you further narrow a search, as well as a way to only look at "your" accounts assigned to you, if you are part of a sales organization. When you do find the account you're looking for, you can see activities, contracts, contacts, and notes among other data-rich insights. The best part about this, is that your current CRM system most likely can be ported over to Cloud for Sales, filling it with the information your organization needs ASAP. In our case, we were working on a very outdated CRM, and were scared of losing data by transferring. As far as I know, we haven't lost any accounts, so that's been great!
What do you dislike?
Adapting to Cloud for Sales was different from what we were previously using, but let's face it, if your organization has transitioned to a new software, you're along for the ride. Honestly, I was struggling for about a week with how to use it, but after that, I watched a few videos and got myself up to speed, so transition and learning do take a bit. Additionally, if your organization likes seeing the "customer journey" AKA the products they've recently bought, the feedback they've given, etc. at a glance upon opening the account, this isn't the solution for you. It's more of a database of your accounts and the info your organization has on them. To dig into that info, you'll have to sift through each tab on each account or create an excel spreadsheet.
Recommendations to others considering the product
If you're using Salesforce currently, I wouldn't go after this solution, as Salesforce is a better fit to measure your reps' engagement with accounts and customers. But if your CRM system is in need of an overhaul, and you'd like accounts and information live and available to your organization any time, then pick Cloud for Sales. Definitely check out tutorials and user videos before purchasing, as it will take some of those to get your team familiar with how it works. It also integrates with Qlikview, so if you are using that solution, it compliments it nicely!
What business problems are you solving with the product? What benefits have you realized?
My favorite feature by far is exporting as many accounts as you like to an Excel spreadsheet after doing a search, and filtering down if you like. This helps our sales reps to call down large lists of their accounts, or to check which of those accounts are still actively using our software. Without SAP Cloud for Sales, we wouldn't be able to see each account--as it's created, in real time. Previously we had to wait for our back-end channel to approve new accounts, something which was time consuming for both reps and our channel. While initially transitioning was tricky to get used to, I much prefer this system over our outdated one we were running on. If given the choice again to stay with what we had or implementing this, I'd choose Cloud for Sales any day!