Best Real Estate CRM Software

Real estate CRM software enables real estate professionals to identify, track, and manage their customer interactions with existing and prospective clients across the customer lifecycle within a single system. Real estate customer relationship management systems provide many of the same features as generic CRM systems but with an added focus on the real estate industry. These real estate features include integration to MLS services, multiple listing services, and real estate transaction management software, as well as custom workflows, referral management, and communication templates ideal for the real estate industry. Realtors should be well-versed in using a real estate CRM from their license earned from their time at real estate school.

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Real Estate CRM reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Compare Real Estate CRM Software

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    Contactually by Compass
    (113)4.2 out of 5
    Optimized for quick response
    Optimized for quick response

    Contactually is a SaaS-based intelligent customer relationship management (CRM) platform for real estate professionals and their teams that helps users develop and strengthen authentic, long-lasting relationships. The heart of Contactually is centralizing contacts and automatically documenting the relationship touchpoints. With a layer of intelligence over everything, and the ability to fit into your brokerage’s tech stack, Contactually scales actionable follow-up plans and automates relationship workflows, leaving agents free to do what they do best — build the kind of personal relationships that grow the business. Get smarter about messaging with automated relationship-nurturing programs, shared templated content, and open, click, and response tracking Bucket contacts by the kind of relationship you want to cultivate — new leads, current clients, past clients, sphere of influence, etc. — and set-up a personalized plan of action for each bucket Prioritize the day’s efforts with a daily dashboard and to-do email to prompt engagement and identify relationships that need attention Take advantage of growing AI features to optimize agent workflow — and their time. For example, our Best Time to Send identifies when to send an email to a specific contact to increase the likelihood of response, and allows the user to schedule it in advance Distribute best practices at the brokerage or team level, with options to allow agents to individualize based on their own personal success Access broker-level administration and reporting to drive adoption, increase agent productivity, and identify opportunities for recruiting, as well as retention risks Contactually meets the needs of both brokers and agents, achieving higher-than-average adoption rates and contributing to recruitment, retention, and revenue growth throughout the brokerage. 75% of agents on brokerage accounts have logged in during the last 30 days, building stronger relationships and increased opportunities.

    Better ROI isn’t just a goal, it’s inevitable with BoomTown. Generate new prospects, manage a growing database, and increase agent productivity. All from one central location. Head-to-head, BoomTown produces better results for real estate teams than any other provider. In fact, 2x more leads and 33% more commission income were the numbers for The Smits Team when they tested BoomTown against another CRM system for a full year. Learn more about the BoomTown difference.

    Market Leader
    (107)4.1 out of 5
    Optimized for quick response
    Optimized for quick response

    A pioneer in real estate lead generation and customer relationship management systems, Market Leader uniquely offers the power of several cutting-edge tools in one seamless solution – including a lead-generating website, full-featured marketing center, and robust CRM – with automated technology to simplify and grow your business. More than just an impression, Market Leader’s leads products distinctively offer a guaranteed number of exclusive monthly leads, not shared with other agents.

    IXACT Contact is a real estate CRM and Marketing Automation solution that provides you with all the tools you need to manage your contact information, keep in touch communications, active business, and online presence. All in a single, easy to use solution at a low price. And with our Mobile App, you can manage your business from anywhere on any device.

    Generate a predictable stream of high-quality leads and boost your profitability with Referral Maker CRM.

    At LeaseHawk, our focus is to bring emerging technologies to the multifamily industry. Our communications platform was designed to empower you with insight to elevate the key aspects of your business--your people and your marketing. By leveraging mobile technologies, voice recognition, and "big" data you will be able to more effectively manage the relationship with your rental customer.

    Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere.

    Zurple
    (28)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    Zurple's innovative software provides you with the winning combination of lead insights coupled with behavior-based email follow up to effectively convert leads into real estate clients. Conversations™ works like a personal assistant that monitors lead activity and sends relevant nurturing emails in a timely fashion prompting leads to respond. Agents are notified when a lead makes an inquiry requiring personalized attention, allowing agents the opportunity to guide leads further down the home buyer or seller lifecycle.

    All the tools you need to succeed in real estateWith a powerful all-in-one platform, Chime helps you launch marketing campaigns, track your leads, build customer relationships, manage your website and communicate with your team seamlessly from your mobile or laptop. Chime frees you from too many fragmented apps, which waste your precious time and create headaches!

    LionDesk is a CRM, Lead, and Transaction management platform for Agents, Brokers and Teams. With features like intelligent drip campaigns, video emails and texting, text-2-sell tools, social and demographic profiling, integrated power-dialer and more, LionDesk is an all-in-one solution that can take your business to the next level.

    Lasso CRM. Real estate developer and home builder software that delivers all the tools you need to manage your leads, build lasting customer relationships, and convert more prospects to purchasers. Lasso CRM software is exclusively designed for real estate sales & marketing professionals - it works like you do so you can sell more homes.

    RealtyJuggler is a software organizer for real estate agents and other real estate professionals. Track deals, incubate leads, send DRIP emails and printed letters. Also includes eCard library, flyers as well as real estate calculators, tracking of expenses and commissions and much more.

    Placester is an all-in-one business platform for real estate professionals with beautiful lead capturing websites, lead management, email marketing, marketing automation, analytics, free education and 24/7 support.

    CINC (Commissions Inc) is a Real Estate agent-focused technology solution that boosts your efficiency to win more deals. CINC‘s 50,000+ top producers rely on our tools to power their teams to drive bigger business and a better life. Our solution offers a full suite of services including: - A consumer website that integrates with local MLS data - A complete relationship management platform - Personal (virtual) ISAs - Mobile apps to run your business on the go - Transaction management services

    Realvolve's all-in-one CRM platform for Real Estate blends elegant design and emerging technologies that will evolve as you do.

    kvCORE is built to power your entire business on one platform with next generation technology that agents will use and love.

    ClientLook is the best commercial real estate CRM software for brokers, investors, owners and more. It’s the simple, smart and intuitive solution that's relied on by more individuals, team and and companies than anything else.

    Zillow is a real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help.

    CoStar Brokerage Applications is a suite of real estate applications that help manage brokerage applications, property CRM, and marketing functions.

    WOLFconnect keeps agents & administrators informed on listing changes, office news, upcoming classes & company events. WOLFconnect gives Broker/Owners a real-time window into company activity.

    Z57 is the leader in social marketing for real estate agents generating referral leads from Facebook. Z57 empowers agents to have a social presence turning Facebook friends and fans into real leads and website traffic.

    The online solution to all your business and contact management needs. Easy to use software backed up by unbeatable support

    Top Producer gives today's agents, teams and brokers the robust client management tools they need to maintain relationships at every stage of the client life cycle. With proven tools such as IDX websites, tailored MLS reports and mobile optimized technology, agents use simple follow up tools to build lifelong relationships with new prospects, past clients and important referral partners. Join tens of thousands of agents who have partnered with the proven real estate CRM since 1982!

    Apto is a Full-Blown Commercial Real Estate Brokerage App for tracking contacts, properties, and your real estate transactions

    Agentology
    (10)5.0 out of 5
    Optimized for quick response
    Optimized for quick response

    Agentology is a software as a service platform that responds to, follows up with, and qualifies real estate leads with an innovative mix of tech and human touch, 24 hours a day, 365 days a year. Top real estate agents and teams across the country are using this platform as the engine to power their lead nurturing process - sparking more conversations, driving more appointments, and wasting less money. In an industry where billions of dollars are spent on leads, but only 27% are actually responded to, Agentology has arisen as the defacto technology solution for real estate’s most pressing problem: lead management. The likelihood of lead conversion increases by 21x due solely to the immediacy of Agentology’s multi-faceted lead response. By infusing innovative technology with industry expertise, Agentology has developed the perfect formula to reduce time spent sifting through subpar online leads, thereby empowering agents to maximize their focus on serious prospects and supercharge their conversion rates up to 300%. The platform is available on a subscription basis and caters to real estate The Agentology platform works with all lead types, sources, and CRMs, automatically funneling in real estate leads as soon as they’re received. Unlike static real estate solutions, Agentology use a perfect blend of automation, human touch and proven scripts to contact every lead immediately, and to vet them thoroughly. Furthermore, Agentology provides agents with full control of the lead engagement process: customized preferences, the ability to monitor all conversations, and even the power to take over or end the conversation at any point. Once the lead is deemed qualified, they are transferred to back to the agent. This handoff is accomplished either through Live Transfer, or an appointment that is booked directly to an agent’s calendar. Agentology acts as an extension of an agent’s team - both in spirit and in name. As a result, a seamless experiences is created for the agent and the potential client alike. Agentology also functions as a Referral Engine, providing agents with the opportunity to monetize any qualified, but unwanted, leads - all while leveraging the tens of thousands of top agents that exist within Agentology’s referral network. For every lead referred out, Agentology’s system matches them with the most suitable agent, handles the details, and rewards the referring agent with 25% referral fee for every closed deal.

    Boston Logic
    (19)2.9 out of 5
    Optimized for quick response
    Optimized for quick response

    The Boston Logic platform is the industry's most comprehensive suite of digital tools to grow your real estate business, manage leads, create a stand-out online brand, and close more deals. On the front end, it’s a stunning branded website. On the back end, it’s a command center for your business that manages contacts, simplifies email marketing, integrates MLS search, and drives more repeat and referral business through the power of automation.

    Real Geeks offers all in one real estate sales marketing solution for the agent or broker that wants to grow their business & close more deals.

    eEdge is the real estate industry's first and only complete lead-to-close agent business solution including lead management, contact management, a marketing library and a paperless transaction system.

    REthink Real Estate CRM revolutionizes the way brokers and agents buy, sell, lease, and manage properties. Built on the world’s most popular Customer Relationship Management (CRM) Cloud Computing platform- Salesforce.com, REthink Real Estate CRM is the #1 web-based real estate application for commercial real estate brokers and residential real estate agents. From capturing leads to closing a deal, REthink Real Estate CRM users can manage their entire business from any computer or mobile device, with zero software to download and zero maintenance to worry about. *For more information contact sales@thinktechlabs.com

    Firepoint is an all-in-one, CRM and lead conversion platform built by agents, for agents. It was designed by top real estate teams who combined forces to create a solution that is built specifically for growing real estate teams. With Firepoint, teams can... - Promote their brand with an IDX website, PPC management, and 3rd party integrations - Automate busy work with lead distribution, auto-text, and drip campaigns - Clarify their day by prioritizing their time and effort with leads ready to act now - Communicate internally with @mentions and externally via phone, email, and text - Optimize their business with insights from team accountability and business performance reporting Our technology helps teams leverage their time to stay focused on the right leads and activities.

    Real Estate IDX Websites, CRM, & Lead Generation For Teams and Brokerages. If you're looking to systematically generate more leads and sales, all while building or maintaining market share, then you might want to give Kunversion a look.

    Powerful CRM for Commercial Real Estate: Properties, Leases, Stacking Plans AscendixRE is a commercial real estate CRM. Manage your properties, leases, listings, deals, contacts, accounts, activities in one place and from anywhere. Intuitive deal flow, interactive stacking plans, advanced search, commission calculations. AscendixRE is the only commercial real estate CRM software available on both Salesforce.com and Microsoft Dynamics 365. AscendixRE is designed for brokerages, giving brokers the ability to track deals, properties, listings, and leases. Other commercial real estate features available in AscendixRE include Stacking Plans, Advanced Map Search, and the option to access InsideView, a leading B2B database. AscendixRE can be augmented with other add-on software, such as xRE Composer, a brochure & microsite creation tool, and Ascendix Search Advanced Searching tool for Salesforce. Ascendix Search simplifies complex Salesforce searches turning any user into an advanced search specialist. Perform single, multi-criteria, cross-object searches without IT department, bulk edit records, export lists to Excel, map your objects and more.

    CompStak offers a database of commercial lease data for comparable sourcing.

    Marketing solutions for home sellers, buyers, and real estate professionals.

    Brivity is a cloud-Based CRM and transaction management platform for real estate professionals and brokerages.

    RealNex provides an integrated suite of real estate solutions for customer relationship management and marketing.

    SmartTouch® NexGen is a lead-nurturing, CRM/Marketing Automation platform designed by real estate marketers for real estate marketers. It combines a robust sales CRM with innovative marketing automation so you can sell more with less effort. NexGen’s central database puts everything in one place and allows for time-saving marketing automation and in-depth sales tracking that can track where a lead is in the buying process, help your sales team focus on the right leads at the right time, with the right message, and help you better understand your marketing ROI. Marketing Automation Features: - Lead Capture (Registrations, Surveys, Forms, Smart Adaptors) - User Defined Lead Notifications with Email and Text Alerts - Dynamic Lead Scoring Contribution from Opens and Clicks - One-Click Preference Updates for Auto Re-Engagement - List Segmentation for Dynamic Workflow Triggering - Automated Email Series or Drip Campaigns - Standard & Custom Reports - Automated UTM Tracking for Google Analytics - Smart Web Visit Tracking with Automated Follow-Up and Notifications - Facebook Ads Lead Get Adapter and Workflows Email Marketing Features: - Pre-Designed Content and Layouts for Campaigns and Email Creation - Campaign Dashboard with Analytics and Engagement Insight - Active Contacts Segmentation for Improved Deliverability - Comprehensive Click Rate Reporting - Email Validation - On-Behalf-Of Sending Capabilities - List Segmentation for Targeted Campaign Sends - Smart List Cleaning for Quality and Improved Deliverability - Email Previews Powered by Litmus® - Integrated Spam Testing CRM Features - Graphical Dashboard with Real-Time Updates and Drill-Down Reporting - Notification Center with Alerts for Reminders and Other CRM Tasks - Smart Alerts to Sales for Buyer Engagement with Automated Follow-Up - On-Behalf-Of Actions, Tours & Reminders to Track Sales Activities and Traffic - Configurable Dropdown Options, Custom Tabs & Fields - Broadcast Text Messaging to ‘Ok to Text’ Lists - Send 1-to-1 Email Using Pre-Designed Sales Templates - Lead Scoring for Dynamic Updates to Contacts and Hot List - Advanced Real Estate Reports Using Advanced and Saved Searches - Social Profile Sync

    Website platform with client relationship management, comparative market analysis, and other tools for practice enhancement.

    Homesnap Pro powers the real-time agent. It's the industry standard mobile platform for agents to grow their business and work with clients.

    Landvoice gives you affordable access to the leads you need to be successful.

    Masterdigm is a fully featured CRM with WordPress-integrated websites, Property Management within the CRM, etc. You can even share leads within the platform and outside your accounts.

    Pipeline ROI is an inbound marketing solution for real estate and mortgage professionals.

    Cloud-based real estate CRM and marketing software for real estate offices, teams, brokers and property developers

    Propertymate makes a tool for real estate developers and agents, which instantly matches potential clients with available units and find new leads using Machine Learning. On average, our technology helps to sell multifamily residential new developments 78% faster, than before. Buy-side agent use case: The agent has captured a potential buyer and now has to find propositions according to the buyer's needs. In Propertymate, the agent has access to all properties on the market, and we help narrow it down before manual selection process at the end. Using Propertymate the agent can do it in seconds, and focus more on communication and closing the deal.

    PropertyRadar provides a platform containing market data for real estate professionals.

    Realeflow gives you the tools you need to build and manage a successful real estate investing business so you can live the extraordinary life that you were meant for.

    Real Estate Webmasters is an all-in-one web solution that generates leads, maximizes efficiency, and helps ensure unrivaled success.

    With RealtyMX proprietary listings database, you can access a wide range of data sources, import and export information to other tools, and most importantly, own your data.

    TORCHx is a premium digital marketing platform designed to help residential Real Estate Agents and Brokers generate leads and never let them fall through the cracks. Industry-leading websites, a powerful automated CRM, and managed search engine marketing campaigns are all at our clients' fingertips. Our client websites convert at 2X the industry average and auto-populate with data-rich property information in real-time. Our CRM enables real-time follow-up with leads via automated email and text messaging. All search engine marketing campaigns are managed on behalf of our clients by Google-certified SEM experts.

    Real Estate Marketing and Selling platform designed to leverage your contacts into relationships, and your relationships into sales.

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