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PR CRM reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best PR CRM Software

    PR CRM software enables businesses to store contact information and manage relationships with stakeholders and media influencers such as journalists and bloggers. This type of CRM software is tailored to meet the specific business needs of PR agencies and departments. PR CRM software provides PR teams with tools for communicating with members of the media, tracking a company’s relationship history with individual media influencers, and measuring contact engagement with the organization’s PR campaigns.

    PR CRM software is often implemented alongside other public relations solutions, including press release distribution software and PR analytics software. There is overlap with PR CRM tools and media and influencer targeting software. However, the former helps PR teams track, manage, and assess existing relationships with the media, while the latter is primarily focused on the lead discovery and outreach process.

    To qualify for inclusion in the PR CRM category, a product must:

    Provide tools for storing, filtering, managing, and segmenting contact lists
    Record interactions and conversations between an organization and its media contacts
    Measure contact engagement with PR content
    Integrate with or provide features of other public relations software, such as press release distribution or PR analytics

    Top 4 PR CRM Software

    • Cision Communications Cloud
    • Muck Rack
    • Prowly
    • Prezly

    Compare PR CRM Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (1,029)4.0 out of 5
    Optimized for quick response

    Cision Communications Cloud® empowers communicators with the industry's most-powerful tools ever assembled. Reach the right audiences, deliver impactful results across traditional, digital and social media, and track your brand in one integrated solution. Automated analysis helps you easily report and translate your campaigns into valuable insights.

    (75)4.4 out of 5
    Optimized for quick response

    Muck Rack’s Public Relations Management (PRM) platform enables PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. . Thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation, and Penguin Random House, use Muck Rack to take their communications to the next level. Muck Rack i

    (70)4.2 out of 5
    Entry Level Price:‎$115 per month

    With Prowly, PR professionals can manage media relations more effectively while saving time on routine tasks. The modern & user-friendly tool has all the right features to help you build better relationships with the media: from finding relevant media contacts and organizing them in a PR CRM, to creating visual press releases, sending email pitches, and maintaining journalist-friendly newsrooms. Unlike most PR tools, it lets you take advantage of the free 7-day trial, transparent and affor

    (72)4.3 out of 5
    Entry Level Price:50 per user

    Prezly is an all-in-one tool for agencies and in-house PR teams that want to get more done. Manage stakeholder relations, publish and pitch your stories, and save a whole lot of time doing it.

    (29)4.6 out of 5

    Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The Response Desk provides an efficient centralized set of tools for managing conversations and building long lasting relationships. Keep track of who said what to whom so the entire team is coordinated in responding to the ever changing media landscape. Senior management are able to see the work involved in managing those efforts. Our Content Hub is a super-simple super-powerful cont

    (25)4.6 out of 5

    PressPage is an all-in-one PR management platform used by hundreds of leading brands around the world. Design your newsrooms, distribute content, manage your media database, and track performance - all in one place. Newsroom PressPage offers a turnkey PR platform for online media centres, social newsrooms, brand journalism sites, virtual press centres, and online media hubs; enabling easy deployment of social and search-engine-optimized releases, images, videos, infographics, and more. PressP

    (6)4.5 out of 5
    Entry Level Price:447 Euro builds online newsrooms and software to help PR teams increase media exposure. Our newsrooms made to make journalists' lives easier, and make a brand's milestones shine. Our newsrooms are tailored to your brand by our in-house design team. Most importantly, each of our newsrooms is co-designed with journalists. The result is a newsroom that's easy to find, and which helps journalists work faster. Our software helps communications teams publish news (CMS), manage contacts (PR CRM), send

    (9)2.9 out of 5

    Digital communications & PR made easy. Simplify your workflow, expand your influence and get results with one complete communications solution. Monitor your industry and your brand. With an integrated media monitoring tool, you can keep track of your industry and find out what people are saying about your brand around the world. Get comprehensive, actionable reports directly to your inbox, tweak your monitoring profiles with the help of our in-house experts, and stay updated at all times.

    (3)4.5 out of 5
    Entry Level Price:Starting at $0 1 user

    0 ratings

    ARchitect provides a set of tools to research influencers, manage outreach, and measure the effectiveness of PR programs.

    0 ratings

    IrisPR provides PR performance software for brands and agencies.

    0 ratings

    Pragmatist CRM is the 'spreadsheet slayer!'​ Developed in partnership with Microsoft, Pragmatist is a cloud CRM that solves PR workflow problems. So you can focus on what really matters - selling ideas, stories and thinking of creative ways to generate coverage. And not wasting hours of potential billable time faffing around with spreadsheets!

    0 ratings

    PR Max provides an integrated PR software to find relevant contacts, create lists, pitch and distribute the story.

    0 ratings

    The Vuelio media management software is a collaboration tool that helps you organise, share, track and report all of your PR activities and media relations. Make sure your team is always in sync by quickly allocating tasks and sending updates between team members, so you know that wherever you are, your PR strategy is on course.

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    Check out the G2 Grid® for the top PR CRM Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Cision Communications Cloud
    Muck Rack
    Market Presence