Best PR CRM Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

PR CRM software enables businesses to store contact information and manage relationships with stakeholders and media influencers such as journalists and bloggers. This type of CRM software is tailored to meet the specific business needs of PR agencies and departments. PR CRM software provides PR teams with tools for communicating with members of the media, tracking a company’s relationship history with individual media influencers, and measuring contact engagement with the organization’s PR campaigns.

PR CRM software is often implemented alongside other public relations solutions, including press release distribution software and PR analytics software. There is overlap with PR CRM tools and media and influencer targeting software. However, the former helps PR teams track, manage, and assess existing relationships with the media, while the latter is primarily focused on the lead discovery and outreach process.

To qualify for inclusion in the PR CRM category, a product must:

Provide tools for storing, filtering, managing, and segmenting contact lists
Record interactions and conversations between an organization and its media contacts
Measure contact engagement with PR content
Integrate with or provide features of other public relations software, such as press release distribution or PR analytics
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Featured PR CRM Software At A Glance

Leader:
Muck Rack
Muck Rack
Highest Performer:
PR.co
PR.co
Easiest to Use:
Muck Rack
Muck Rack
Top Trending:
Muck Rack
Muck Rack
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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25 Listings in PR CRM Available
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Muck Rack

(381)4.6 out of 5
1st Easiest To Use in PR CRM software
View top Consulting Services for Muck Rack
OverviewPros and Cons
Product Description

Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to

Users: Account Executive, Senior Account Executive · Industries: Public Relations and Communications, Non-Profit Organization Management · Market Segment: 51% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Database Quality, Features, Customer Support, Helpful
ConsData Inaccuracy, Limited Functionality, Incomplete Media Coverage, Media Monitoring, Limited Coverage
User SatisfactionSeller Details
Muck Rack features and usability ratings that predict user satisfaction
9.0
Ease of Admin
Average: 8.8
8.9
Ease of Use
Average: 8.6
9.2
Has the product been a good partner in doing business?
Average: 9.1
9.0
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2009
HQ Location
Miami, FL
Company Website
https://muckrack.com
Twitter
@muckrack
LinkedIn® Page
https://www.linkedin.com/company/muckrack/

CisionOne

(1,296)3.9 out of 5
5th Easiest To Use in PR CRM software
View top Consulting Services for CisionOne
OverviewPros and Cons
Product Description

CisionOne is an AI-powered platform tailored to meet the specific needs of PR agencies and departments, encompassing media monitoring and outreach, analytics, media and influencer targeting, and socia

Users: Account Executive, Account Coordinator · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 43% Small-Business, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Media Outreach, Coverage Quality, Features
ConsData Inaccuracy, Not Intuitive, Learning Curve, Incomplete Media Coverage, Media Monitoring
User SatisfactionSeller Details
CisionOne features and usability ratings that predict user satisfaction
8.0
Ease of Admin
Average: 8.8
7.6
Ease of Use
Average: 8.6
8.2
Has the product been a good partner in doing business?
Average: 9.1
7.6
Ease of Setup
Average: 8.8
Seller Details
Year Founded
1867
HQ Location
Chicago, IL
Company Website
https://www.cision.com/
Twitter
@Cision
LinkedIn® Page
https://www.linkedin.com/company/163054/
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Onclusive

(210)4.3 out of 5
Entry Level Price:Contact Us
7th Easiest To Use in PR CRM software
OverviewPros and Cons
Product Description

Onclusive is a comprehensive PR and communications solution designed to assist organizations in navigating the complexities of brand management and reputation building. By leveraging advanced data sci

Users: Communications Manager · Industries: Public Relations and Communications, Information Technology and Services · Market Segment: 37% Mid-Market, 35% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Detailed Information, Helpful, Analytics, Features
ConsData Inaccuracy, Inaccuracy, Limited Coverage, Incomplete Media Coverage, Not Intuitive
User SatisfactionSeller Details
Onclusive features and usability ratings that predict user satisfaction
8.6
Ease of Admin
Average: 8.8
8.6
Ease of Use
Average: 8.6
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.3
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2002
HQ Location
London, GB
Company Website
https://onclusive.com/
Twitter
@Onclusive
LinkedIn® Page
https://www.linkedin.com/company/onclusive/

PR.co

(40)4.7 out of 5
Free trial available
OverviewPros and Cons
Product Description

Intuitive PR software designed for busy teams to create, publish and distribute beautiful PR content. Get more done with our AI-powered approach to PR campaigns and thrive in today's fast-changing med

Industries: Public Relations and Communications · Market Segment: 48% Small-Business, 40% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Helpful, Customer Support, User Interface, Communication
User SatisfactionSeller Details
PR.co features and usability ratings that predict user satisfaction
9.3
Ease of Admin
Average: 8.8
9.6
Ease of Use
Average: 8.6
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.4
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2013
HQ Location
Amsterdam, Noord-Holland
Company Website
https://pr.co
Twitter
@prdotco
LinkedIn® Page
https://www.linkedin.com/company/5187533/

Propel

(39)4.4 out of 5
Entry Level Price:Contact Us
2nd Easiest To Use in PR CRM software
OverviewPros and Cons
Product Description

Propel PRM is reimagining earned media with its Public Relations Management technology. The PRM platform enables marketing and communication professionals to discover the right media to pitch their st

Industries: Public Relations and Communications · Market Segment: 79% Small-Business, 18% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Customization, Ease of Use, Features, Helpful
ConsCustomization Issues, Difficult Navigation, Export Issues, Filtering Issues, Improvement Needed
User SatisfactionSeller Details
Propel features and usability ratings that predict user satisfaction
8.0
Ease of Admin
Average: 8.8
8.6
Ease of Use
Average: 8.6
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.2
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2017
HQ Location
Tel Aviv, Gush Dan
Company Website
https://www.propelmypr.com/
Twitter
@PropelPRM
LinkedIn® Page
https://www.linkedin.com/company/propel-crm/

Agility PR Solutions

(397)4.1 out of 5
Entry Level Price:Contact Us
4th Easiest To Use in PR CRM software
OverviewPros and Cons
Product Description

AI-Powered PR Platform to Optimize Your Communications Workflows Agility PR Solutions helps PR and communications professionals connect with journalists, monitor earned media coverage, and prove P

Users: Director, Managing Director · Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 59% Small-Business, 24% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Helpful, Features, Database Quality
ConsLimited Functionality, Data Inaccuracy, Not Intuitive, Expensive, Incomplete Media Coverage
User SatisfactionSeller Details
Agility PR Solutions features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.8
8.2
Ease of Use
Average: 8.6
8.6
Has the product been a good partner in doing business?
Average: 9.1
8.6
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2003
HQ Location
Ottawa, Canada
Company Website
https://www.agilitypr.com/
Twitter
@agilityprs
LinkedIn® Page
https://www.linkedin.com/company/10866881/

Prezly

(77)4.3 out of 5
Entry Level Price:Starting at $100.00
3rd Easiest To Use in PR CRM software
OverviewPros and Cons
Product Description

Grow your media reach without cold pitching. With Prezly you can publish press releases online, and send them directly to journalists. Trusted by 500+ PR teams including IKEA, Sony, and Emirates.

Industries: Public Relations and Communications, Marketing and Advertising · Market Segment: 55% Small-Business, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Client Service, Ease of Use, Response Time, User-Friendly Layout
ConsLimited Features, Limited Functionality
User SatisfactionSeller Details
Prezly features and usability ratings that predict user satisfaction
8.7
Ease of Admin
Average: 8.8
8.7
Ease of Use
Average: 8.6
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.8
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2010
HQ Location
Flemish-Brabant, Belgium
Company Website
https://www.prezly.com
Twitter
@Prezly
LinkedIn® Page
https://www.linkedin.com/company/prezly

Prowly

(112)4.2 out of 5
Entry Level Price:Starting at $258.00
6th Easiest To Use in PR CRM software
View top Consulting Services for Prowly
OverviewPros and Cons
Product Description

Prowly is an all-in-one public relations management platform that helps growth-oriented professionals earn media coverage through creative storytelling, personalization and innovative technology. User

Industries: Public Relations and Communications, Computer Software · Market Segment: 76% Small-Business, 21% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Features, User Interface, Analytics, Easy Setup
ConsLimited Functionality, Limited Coverage, Limited Features, Data Inaccuracy, Incomplete Media Coverage
User SatisfactionSeller Details
Prowly features and usability ratings that predict user satisfaction
8.4
Ease of Admin
Average: 8.8
8.8
Ease of Use
Average: 8.6
8.3
Has the product been a good partner in doing business?
Average: 9.1
8.3
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2013
HQ Location
BostonMassachusetts, USA
Company Website
https://www.prowly.com
Twitter
@prowly_com
LinkedIn® Page
https://www.linkedin.com/company/5168472/

Mynewsdesk

(95)4.3 out of 5
Free trial available
OverviewPros and Cons
Product Description

Founded in 2003, Mynewsdesk offers a modern digital PR solution for businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it

Industries: Information Technology and Services, Museums and Institutions · Market Segment: 56% Small-Business, 31% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Customer Support, Distribution Efficiency, Client Service, Journalist Networking
ConsMedia Monitoring, Limited Functionality, Expensive, Not Intuitive, Clip Issues
User SatisfactionSeller Details
Mynewsdesk features and usability ratings that predict user satisfaction
8.8
Ease of Admin
Average: 8.8
8.8
Ease of Use
Average: 8.6
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.7
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2003
HQ Location
Stockholm
Company Website
https://www.mynewsdesk.com
Twitter
@mynewsdesk
LinkedIn® Page
https://www.linkedin.com/company/938098/

Presspage

(46)4.6 out of 5
Entry Level Price:Contact Us
OverviewPros and Cons
Product Description

A publishing, distribution and (media) relations platform built for always-on communications teams. Presspage accelerates your communications program with digital newsroom software that streamlines t

Industries: Higher Education, Hospital & Health Care · Market Segment: 52% Enterprise, 30% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Ease of Use, Efficiency Improvement, Guidance, Helpful
User SatisfactionSeller Details
Presspage features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.8
9.4
Ease of Use
Average: 8.6
9.6
Has the product been a good partner in doing business?
Average: 9.1
8.7
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2010
HQ Location
Amsterdam
Company Website
https://www.presspage.com
Twitter
@PressPageHQ
LinkedIn® Page
https://www.linkedin.com/company/2186369/

Wizikey

(14)4.4 out of 5
OverviewUser Satisfaction
Product Description

What is Wizikey? Wizikey is a media monitoring and PR software. It helps companies with media monitoring across different media along with trends, and insights on competitive intelligence and press r

Market Segment: 64% Mid-Market, 29% Small-Business
User SatisfactionSeller Details
Wizikey features and usability ratings that predict user satisfaction
8.3
Ease of Admin
Average: 8.8
9.0
Ease of Use
Average: 8.6
8.3
Has the product been a good partner in doing business?
Average: 9.1
7.1
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2019
HQ Location
India
Company Website
https://wizikey.com/
Twitter
@wizikey
LinkedIn® Page
https://www.linkedin.com/company/9468872/

Wiztrust

(64)4.6 out of 5
OverviewPros and Cons
Product Description

Wiztrust is a leading company in public relations and communication technology, recognized for delivering innovative solutions to ensure transparency, performance, authenticity, and security in corpor

Industries: Electrical/Electronic Manufacturing, Banking · Market Segment: 63% Enterprise, 27% Mid-Market
Pros and ConsUser Satisfaction
ProsCustomer Support, Client Service, Ease of Use, Coverage, Features
ConsDifficult Navigation, Limited Functionality, Not Intuitive, Slow Performance, Technical Issues
User SatisfactionSeller Details
Wiztrust features and usability ratings that predict user satisfaction
8.9
Ease of Admin
Average: 8.8
8.8
Ease of Use
Average: 8.6
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.6
Ease of Setup
Average: 8.8
Seller Details
Year Founded
2014
HQ Location
Paris, Île-de-France
Company Website
https://www.wiztrust.com/
Twitter
@wiztopic
LinkedIn® Page
https://www.linkedin.com/company/9307217/

Medianet

(11)4.6 out of 5
Entry Level Price:$350.00
OverviewPros and Cons
Product Description

Medianet offers a powerful, all-in-one media intelligence platform that makes it easy for public relations, corporate communications and business professionals to send press releases, reach the right

Market Segment: 82% Small-Business, 9% Enterprise
Pros and ConsUser Satisfaction
ProsDistribution, Communication, Coverage, Database Features, Ease of Use
ConsLimited Functionality, Complexity, Email Management, Login Issues
User SatisfactionSeller Details
Medianet features and usability ratings that predict user satisfaction
9.2
Ease of Admin
Average: 8.8
8.8
Ease of Use
Average: 8.6
10.0
Has the product been a good partner in doing business?
Average: 9.1
9.4
Ease of Setup
Average: 8.8
Seller Details
Year Founded
1983
HQ Location
Surry Hills, AU
Company Website
https://medianet.com.au
LinkedIn® Page
https://www.linkedin.com/company/medianet-anz/

PR Max

(10)4.5 out of 5
OverviewUser Satisfaction
Product Description

PR Max provides an integrated PR software to find relevant contacts, create lists, pitch and distribute the story.

Market Segment: 60% Small-Business, 40% Mid-Market
User SatisfactionSeller Details
PR Max features and usability ratings that predict user satisfaction
9.2
Ease of Admin
Average: 8.8
7.7
Ease of Use
Average: 8.6
10.0
Has the product been a good partner in doing business?
Average: 9.1
9.2
Ease of Setup
Average: 8.8
Seller Details
HQ Location
London, England
Company Website
https://www.prmax.co.uk/
Twitter
@PRmaxUK
LinkedIn® Page
https://www.linkedin.com/company/prmax/about/

Vuelio Communications Management

(4)3.6 out of 5
OverviewUser Satisfaction
Product Description

The Vuelio media management software is a collaboration tool that helps you organise, share, track and report all of your PR activities and media relations. Make sure your team is always in sync by qu

Market Segment: 75% Small-Business, 25% Mid-Market
User SatisfactionSeller Details
Vuelio Communications Management features and usability ratings that predict user satisfaction
0.0
No information available
6.7
Ease of Use
Average: 8.6
0.0
No information available
0.0
No information available
Seller Details
Year Founded
1995
HQ Location
London, UK
Company Website
https://www.vuelio.com
Twitter
@Vuelio
LinkedIn® Page
https://www.linkedin.com/company/804000/
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