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This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
CPQ software enables organizations to define, validate, and operationalize the configuration, pricing, and quoting of products across their sales teams. As product catalogs become more modular and pricing more rule-driven, spanning discounts, bundles, and usage, manual quoting introduces errors, delays, and margin risk. CPQ platforms centralize configuration and pricing logic, enforce guardrails, and translate seller intent into quotes that finance and operations can actually fulfill, which is why many teams now treat CPQ as a revenue workflow layer rather than just a quoting screen.
Based on G2 reviews, companies most often adopt CPQ tools to replace spreadsheets, reduce approval back-and-forth, and improve coordination between sales, finance, and operations. Common use cases include managing complex configurations, automatically applying discount and approval rules, and generating accurate, branded quotes quickly. Reviewers consistently highlight speed, consistency, and compliance as the primary outcomes once CPQ is embedded into the sales process.
The category appears mature and well-liked, with an average rating of 4.50/5 and 90.7% of reviewers giving it 4 stars or higher. Scores are strongest for Meets Requirements (6.32/7), Ease of Use (6.21/7), and Quality of Support (6.27/7), while Ease of Setup (6.04/7) is where friction most often appears. With a likelihood to recommend averaging 8.99/10, the data suggests CPQ systems tend to “stick” when teams invest upfront in modeling products, pricing rules, and approvals correctly.
G2’s top-rated CPQ software, highlighted on the category page, includes Salesforce Revenue Cloud, QuoteWerks, DealHub.io, and Oracle CPQ. (Source)
Here are five widely top-reviewed / top-listed products shown on the G2 CPQ category page:
Satisfaction reflects user-reported ratings across various factors, including ease of use, feature fit, and quality of support. (Source 2)
Market Presence scores are calculated based on review volume, third-party signals, and overall market visibility. (Source 2)
G2 Score is a weighted composite of Satisfaction and Market Presence. (Source 2)
Learn how G2 scores products. (Source 1)
Based on G2 reviews, one pattern stands out: CPQ delivers the most value when it’s treated as a pricing and packaging operating system, not just a quoting interface. When rollouts struggle, it’s usually not because the CPQ software lacks capability, but because teams focus on UI configuration before establishing ownership over pricing rules, deal structures, and approval logic. That dynamic shows up clearly in your scores. Ease of Use (6.21/7) and Meets Requirements (6.32/7) are strong, while Ease of Setup (6.04/7) lags slightly, reflecting early-stage complexity rather than product weakness.
High-performing CPQ teams build on by balancing flexibility with governance from the start. They standardize core deal archetypes (new business, expansion, renewal, services), automate pricing policy wherever possible, and reserve human intervention for true exceptions via approval workflows. This separation reduces friction for sales while preserving pricing integrity for finance and operations.
The strongest outcomes also come from treating integrations as foundational, not optional. CPQ platforms perform best when product catalogs, CRM data, and downstream order and billing systems are aligned early, ensuring quotes reflect what the business can actually fulfill. Given your review mix skews toward Computer Software and IT Services, industries with modular offerings and fast iteration cycles, this governance-first approach is especially critical.
Ultimately, the “best CPQ software” isn’t defined by feature depth alone. It’s the platform an organization can own, govern, and evolve over time, supporting pricing experimentation and growth without eroding trust or slowing down revenue teams.
CPQ software (configure, price, quote) enables revenue teams to accurately build complex offers, apply pricing and discount rules, and generate quote documents efficiently. It typically connects to a product catalog and CRM, so reps don’t manually stitch configurations and pricing in spreadsheets. The best CPQ software reduces quoting errors, shortens approval cycles, and improves handoffs to downstream order and billing systems.
The “best” CPQ tool depends on your complexity, including the number of SKUs, pricing rules, bundling logic, approval depth, and integration needs. If you sell simple packages, tools like QuoteWerks or DealHub.io are often preferred for their speed, templates, and user-friendly interface for reps. If you sell highly configurable solutions, Salesforce Revenue Cloud or Oracle CPQ are typically better suited due to their advanced rule modeling, product constraints, and governance capabilities. Ultimately, the strongest cpq solutions are the ones that consistently enforce pricing policy while still keeping quotes fast and intuitive for sales reps.
CPQ software is used most by sales reps, sales operations, revenue operations, and solutions consultants, plus finance teams who care about margin and approvals. In more complex businesses, product teams and deal desk roles also rely on CPQ tools to standardize offerings. Any org with frequent discounting, bundling, usage tiers, or custom configurations tends to benefit most from a CPQ platform.
CPQ isn’t a CRM tool, but it commonly integrates tightly with CRM. CRM manages accounts, contacts, pipeline, and activities; CPQ focuses on building the offer, configuration, pricing logic, discount approvals, and quote generation. Many teams initiate a deal in CRM, then launch CPQ for the quote, and push the finalized quote data back into CRM so that forecasting and reporting remain consistent.
No, CPQ is not an ERP. ERP systems manage finance, procurement, inventory, and fulfillment across the business. CPQ sits earlier in the revenue flow, focusing on configuring the sellable package, pricing it correctly, and generating a quote. CPQ often sends clean order data to ERP (directly or through billing/order management tools) to reduce downstream rework and invoicing issues.