--- title: Qualtrics Market Research Reviews meta_title: 'Qualtrics Market Research Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 3018 reviews by the users' company size, role or industry to find out how Qualtrics Market Research works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 3018 scale: '5' date_modified: '2026-07-16' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # Qualtrics Market Research Reviews **Vendor:** Qualtrics **Category:** [Survey Software](https://www.g2.com/categories/survey) **Average Rating:** 4.4/5.0 **Total Reviews:** 3,018 ## About Qualtrics Market Research Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study. • Insights that arrive after the decision has already been made. • Business teams route around research — using unvalidated generic AI tools. Qualtrics Market Research replaces that infrastructure. We're the only platform where research expertise, validated methodology, and AI are natively embedded, not bolted on — built on 20+ years of experience insights and trained on millions of proprietary and unique market research survey responses that generic AI tools can’t replicate. Research platform, human and synthetic panels, advanced methodology, and AI-powered synthesis — integrated natively, not stitched together. And uniquely: research sits in the same system as CX and EX data, closing the loop between insight and measurable business outcomes in a way no agency or point solution can. The result: research shifts from scarcity to abundance. • Decision-grade insights in 24–48 hours instead of 6–8 weeks. • Research costs cut 50–85%. • Insights compound into institutional knowledge instead of disappearing into slide decks. • Research becomes the thing every business decision runs through. Customers see the difference quickly. • Gabb cut time-to-insight from 7 days to 4 hours and runs research at 50% lower cost. • Navy Federal Credit Union delivers strategic research in under 4 hours versus 5 days. • Workday generated 1,700 product improvement ideas in 3 months. • Booking.com cut fielding costs 50% with synthetic panels. • Victoria's Secret runs 200%+ more research projects on the same team. • Across deployments, Nucleus Research finds an average 100% ROI with 1.5-year payback. Qualtrics is also named a Strong Performer in The Forrester Wave™ for Experience Research Platforms (https://www.qualtrics.com/ebooks-guides/experience-research-wave-report/). \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Why teams choose Qualtrics Market Research 1) Research platform + research expertise + research-grade AI — purpose-built to work together Most platforms give you survey software. Qualtrics gives you a research system. 20+ years of market research expertise embedded in the platform itself. AI trained on real market research data, not internet scraping. Panel access, study design, advanced analytics, and synthesis — integrated natively, not stitched together through APIs. And when you need to connect to your BI tools (Tableau, Power BI, Looker) or bring in specialized panels, Qualtrics is built to integrate, not replace. Agencies have the expertise but not the platform. DIY tools have the platform but not the expertise. Generic AI moves fast but has no research foundation. Qualtrics is the only option where all three exist natively — and plays well with the rest of your stack. 2) The only ecosystem that connects research to CX, EX, and operational data Research sits in the same system as the experience data your organization already collects — CX satisfaction scores, EX engagement metrics, operational performance data. Research questions can be triggered by what's happening in your programs. Findings can be validated against real business outcomes. You can prove research ROI by connecting insights to measurable results. No agency, no specialized MR platform, and no AI tool offers this natively — and it cannot be replicated by stitching tools together. This closes the loop between insight and outcome in a way no one else can. 3) Governance that scales research without diluting it The risk of research democratization is confident conclusions built on flawed inputs — more teams running studies, fewer with methodology expertise to run them well. Qualtrics is the only platform with built-in guardrails that prevent flawed studies from being fielded, a published validation framework for synthetic data that survives stakeholder scrutiny, and centralized visibility that lets research leaders see and govern everything running across the organization. Fast and governed. Scaled and rigorous. That combination doesn't exist anywhere else. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ What you can do with Qualtrics Market Research Move from project to platform. Research becomes always-on infrastructure, not a request queue. Continuous tracking, always-available findings, and AI that surfaces what teams already know before they ask. Every study compounds in Research Hub — the 10th study on a topic makes the 1st study more valuable, not obsolete. Research Agent lets any team member get validated answers without a trained researcher in the room — so research scales beyond the research team without creating governance risk. Get decision-grade insights without the agency wait. Deliver insights in 24–48 hours instead of 6–8 weeks — so findings arrive before the decision, not after it. Synthetic panels compress directional research from weeks to hours at 50% lower cost. Apply advanced methodology (Conjoint with HB analysis, MaxDiff with TURF, Van Westendorp, Gabor-Granger) without an agency — built into the platform so the economics of high-quality research change permanently. AI handles transcript coding, theme detection, and summary generation, so researchers spend their time on interpretation, not mechanics. Govern research as it scales. Built-in methodology guardrails prevent flawed studies from being fielded — Research Agent (early access) enforces best practices at the point of study creation, not after results come back. Federated permissions and branded templates let every team operate within shared quality standards. Audit trails, AI transparency, and a published synthetic validation framework (Generalization, Data Shape, Diversity, Transferability) provide the provenance enterprise stakeholders will ask about. SOC 2, GDPR, HITRUST, ISO 27001, and FedRAMP round out the compliance posture procurement teams already know how to approve. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Qualtrics Market Research capabilities • Research hub — AI-powered search and synthesis across every study, including external documents; cross-study intelligence surfaces patterns automatically • Advanced survey tools — Drag-and-drop survey builder, advanced logic, quota management, support for 100+ question types, and PhD-backed templates • Research agent (early access) — AI-guided study scoping for Conjoint and MaxDiff, questionnaire drafting, plain-language Q&A against your accumulated research library • Synthetic panels — Launch studies instantly to pre-test survey designs, screen dozens of ideas, explore new populations, or extend first-wave findings with simulated row-level responses from research- grade AI that replicate real-world audience patterns • Integrated human panels — reach 200M+ vetted respondents across 200+ global markets through a curated network of 30+ panel partners, all accessible in the platform • UX research - Moderated and unmoderated user testing, card sorting and tree testing on the same platform as other market research capabilities. • Advanced methodology — Conjoint (CBC with HB analysis), MaxDiff with TURF, Van Westendorp PSM, Gabor-Granger, segmentation, brand tracking, concept testing • AI summary — automated transcript coding, theme detection, and highlight reel generation for qualitative work • Video & audio analysis — Analyzes thousands of open-text responses and automatically surfaces key themes, sentiment trends, and representative quotes with AI. • Conversational feedback — Uncover layers of valuable context with intelligent follow-up questions that dynamically adapts to customer input • ExpertReview — AI-driven survey quality and methodology checks at the point of design • Stats iQ + Text iQ — AI-powered statistical analysis and open-end text analytics CX + EX + MR integration — research connects natively to experience programs, the only platform that does • Prebuilt XM solutions — survey-in-a-box for brand tracking, concept testing, message testing, A&U, and UX research •Advanced analysis — Crosstabs and customizable reporting dashboards REST API, multi-channel distribution including email and SMS, WCAG 2.0 compliant • Enterprise governance — federated permissions, branded templates, audit trails, AI transparency, bias auditing • System integrations — Salesforce, Snowflake, Tableau, Power BI • Compliance — SOC 2, GDPR, HITRUST, ISO 27001, FedRAMP \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - ABOUT QUALTRICS Qualtrics is the AI-powered experience and research platform organizations use to understand customers, employees, and markets — and act on what they learn. Across customer experience, employee experience, and market research, the Qualtrics platform combines proprietary AI, PhD-backed methodology, and the world's most flexible feedback technology to help teams design better products, deliver better experiences, and make better decisions, faster. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ - RELATED QUALTRICS PRODUCTS Qualtrics Customer Experience Hear every customer's voice, fix every broken experience, and increase loyalty and lifetime value. Combines an AI-powered listening engine, predictive intelligence, and closed-loop action capabilities so teams can move beyond measurement to drive change across the entire customer journey. https://www.g2.com/products/qualtrics-customer-experience/reviews Qualtrics Employee Experience Gather continuous feedback at every employee moment that matters and take action to improve engagement, talent planning, productivity, and innovation. Pairs AI-driven analytics and IO-psychology-based decision tools with guided manager action planning and real-time automated workflows. https://www.g2.com/products/qualtrics-employee-experience/reviews ## Qualtrics Market Research Pros & Cons **What users like:** - Users find Qualtrics Market Research to be **easy to use** , enabling quick survey creation and streamlined data management. (296 reviews) - Users appreciate the **flexibility and ease of creating sophisticated surveys** using Qualtrics Market Research's self-service platform. (246 reviews) - Users value the **versatile features** of Qualtrics, enabling easy survey creation and efficient data management for all business sizes. (109 reviews) - Users appreciate the **intuitive interface** of Qualtrics, enabling easy survey creation and data collection efficiently. (99 reviews) - Users value the **ease of creating surveys** with Qualtrics, thanks to its intuitive interface and helpful resources. (82 reviews) - User Interface (70 reviews) - Insights (69 reviews) - Templates (60 reviews) - Helpful (59 reviews) - Data Analysis (58 reviews) **What users dislike:** - Users express frustration with the **collaborative survey capabilities** of Qualtrics, limiting sharing and feedback opportunities. (79 reviews) - Users find that Qualtrics Market Research has **survey limitations** in international capacity and advanced template offerings. (62 reviews) - Users find the **steep learning curve** of Qualtrics challenging, making it intimidating for those seeking simple survey solutions. (53 reviews) - Users feel limited by the **lack of customization** options in Qualtrics Market Research, affecting survey design and usability. (47 reviews) - Users express concern over **pricing issues** , noting high costs and limited access to features for non-profits. (47 reviews) - Expensive (46 reviews) - Steep Learning Curve (46 reviews) - Complexity (36 reviews) - UX Improvement (35 reviews) - Not Intuitive (34 reviews) ## Qualtrics Market Research Reviews ### 1. Great survey tool **Rating:** 4.5/5.0 stars **Reviewed by:** Rob G. | Information Security, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Qualtrics Market Research?** Easy to use and configure, easy for respondents to fill out as well. **What do you dislike about Qualtrics Market Research?** Great tool - no issues with Qualtrics CoreXM! **What problems is Qualtrics Market Research solving and how is that benefiting you?** Surveys to gather feedback to make improvements across the organization. ### 2. Quality and Unmatched Data Collection **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Individual & Family Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2022 **What do you like best about Qualtrics Market Research?** The most helpful aspect of Qualtrics is actually their customer support. While I was doing data collection, there were times that I needed further assistance to understand the workflow and next steps of my project. Their attention to detail and friendly staff set them apart from their competition. The upsides of having a dedicated and loyal team mean customers will come back time and again because the help and guidance are the best in the industry. **What do you dislike about Qualtrics Market Research?** What I disliked about the platform is that when you saved items, it wasn't as straightforward to implement. The company did a major overhaul of the UI and the features to correct this issue. However, at the time in which I utilized the services, I did have some problematic technical issues that were difficult to navigate through. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM helped solved the need I had for complex data collection. Other companies solved that issue from a standard perspective. I needed a more advanced means of conducting data collection based on my case usage. It benefitted me by enabling me to conduct ethical research which allowed me to understand the recipient's interaction with the platform as well as the given data collected. ### 3. Robust analysis tools and detailed reports **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew K. | Marketing Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Qualtrics Market Research?** I really like logic questions. The ready-to-use templates are extremely helpful in getting your survey up and running. Provides a wide variety of question type options. I also love how I can use it for multiple clients at the same time. It is one of the easiest and most straightforward programs I have ever used. **What do you dislike about Qualtrics Market Research?** It is quite expensive for small businesses. It would be beneficial if you could insert your surveys into a wider variety. I also wish there were additional template designs. Sometimes allows the creation of surveys that are too long. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is a platform that solves the problem of collecting and analyzing data. The results can be easily shared with other people. It gives us the ability to use feedback left by customers. It is one of the easiest survey platforms to use. ### 4. An outstanding research tool for data collection and product concept analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Evans O. | Senior Software Development Manager, Program Development, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM has a very flexible and intuitive interface which makes use of drag and drop technology making it easy to use for both collection of the data and analysis of the data. It also comes with built-in survey intelligence question templates to help one get started quickly at collecting feedback from the customers. It has very reliable data analytics functions which are AI powered and make use of machine learning which gives accurate and high-quality insights to help one have a very clear understanding of the market as well as the products performance. Also this modern technologies helps solve even the most sophisticated statistical analysis with ease and very much effectively. It makes use of enterprise-grade security features to ensure complete safety of all your data and information by protecting them from any data breaches or unauthorized access. **What do you dislike about Qualtrics Market Research?** With an effective, easy to use tool like Qualtrics CoreXM which also has quality customer support services, it is very hard to come across any feature or functionality to dislike about. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM has been playing a very vital role in our organization. For years one, it has been helping us generate very accurate and reliable insights about the market and other product performance by giving us a powerful and effective platform for collecting and analysing customer feedbacks through surveys. It helps us run even the most complicated and complex statistical analysis with ease and very accurately. ### 5. Qualtrics CoreXM - A Professional Survey Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Santosh Kumar S. | Client Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2023 **What do you like best about Qualtrics Market Research?** I love the convenience and ease of use that Qualtrics CoreXM offers. Its user-friendly design allows me to create surveys tailored to specific projects with unique customisation options such as skip logic and response logic. It's also great that it provides a consistent survey experience no matter what device I'm using - desktop computer or mobile phone/tablet! Last but not least, when I need help from the customer service team, they are always friendly, helpful and prompt in responding to my inquiries, either by phone or email support communication. Qualtrics CoreXM provides a comprehensive and excellent user experience for every customer. **What do you dislike about Qualtrics Market Research?** I find the user interface of Qualtrics CoreXM to be far too complex and not as intuitive as Google Forms or similar applications. While I was able to quickly understand how Google Forms worked, it took me almost 15 minutes to logically understand all that Qualtrics had to offer. In addition, accessibility checks can sometimes be inaccurate, making them pointless, while data reports are presented in a confusing way, making comparisons difficult. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM improves my survey creation process by making it easier and more enjoyable. Its reporting feature helps me to quickly identify potential problems with the surveys I create and make the necessary changes to improve response rates while providing a better user experience. ### 6. Qualtrics is a potent partner for feedback coll. **Rating:** 4.0/5.0 stars **Reviewed by:** Ivanka S. | Inbound Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics provides me with multiple question types and logical reasoning options to integrate into my surveys. We have also successfully integrated it with our marketing customer journey, using it to get critical feedback from specific customer type. **What do you dislike about Qualtrics Market Research?** Qualtrics should provide better data visualization options , especially as it relates to third party integrations . Also, we sometimes have had survey respondents complain about being timed-out while responding to a survey campaign. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics is our first choice for collecting critical feedback from customers, using Surveys. Our use of Qualtrics for feeeback purposes, has enabled us successfully spot the gaps in our marketing and customer services strategy. ### 7. Great tool for assessment **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2021 **What do you like best about Qualtrics Market Research?** Easy to navigate, user friendly for entry and mid level professionals **What do you dislike about Qualtrics Market Research?** The format for the internet or laptop is not always easily translated to phone format **What problems is Qualtrics Market Research solving and how is that benefiting you?** I use this departmental and program assessment ### 8. Really easy tool to develop questions and send them in bulk **Rating:** 5.0/5.0 stars **Reviewed by:** Margaret V. | Marketing Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Qualtrics Market Research?** I like that you can keep track of respondents. It is a very useful tool for companies. I like the fact that this service has different offers. Provide a boost to make smart decisions. I love how easy it is to design a survey. **What do you dislike about Qualtrics Market Research?** It's harder to use on a phone than it is on a computer. I would love to see more customization at the entry point. I would also like to be able to see the results after sending out surveys. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is easy to use and you can send the link to many people. There are so many different survey questions to choose from. This tool makes it easy for us to create surveys. Charts and graphs are a great way to see the results. There is a great system for conducting surveys. ### 9. Easy to use survey creation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Michele H. | Data Research Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Qualtrics Market Research?** I love collecting the results and getting reports. There are many features that make this software exceptional. It has many great features to enhance your surveys. I like how you can customize the presentation of the content. **What do you dislike about Qualtrics Market Research?** The user interface of the application is very simple. You should add more options for parsing. I would love it if we could customize the look of the page. The templates could be better. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is the best way to set up a survey. The dashboard is so awesome for generating results. It allows us to create surveys from anywhere. It has great capabilities to provide data. The survey templates have a very professional design. ### 10. For your voice of customer needs **Rating:** 3.5/5.0 stars **Reviewed by:** Neena G. | Market Intelligence Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM is a handy tool if you are looking for in-depth quantitative surveying of potential or existing customers on polling for market trends, client needs, etc. It is thus very beneficial for studies related to product positioning, pricing, packaging, segmentation, etc. **What do you dislike about Qualtrics Market Research?** There are a lot of different ways to design the survey, assign quotas, etc. However, while this expands the range of applications that can be used with Qualtrics, it also makes it a little more difficult to use, and requires a decent learning curve. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is a surveying software program that enables in-depth polling and analysis to better understand market trends and customer behavior, perceptions and preferences. ### 11. Great for sending surveys quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Martha M. | Data Management Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2023 **What do you like best about Qualtrics Market Research?** I like the fact that it is easy to access. It provided the best way to conduct surveys. I also love the ability to customize surveys. You have a wide variety of options for structuring. I really like how easy it is to answer questions. I also like the wide variety of question types available. **What do you dislike about Qualtrics Market Research?** I wish there was a way to choose what options you need. Sometimes questions don't give a comment option after a question. I also wish that I could customize the fonts. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is a simple piece of software. It works on any device and in any browser. It provides an easy to use survey method. It is a high-level tool for generating surveys. They have many different options for how you can choose the surveys. ### 12. Trusted, reliable and advanced tool for creating surveys. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2023 **What do you like best about Qualtrics Market Research?** It is a great and simple application for creating forms. It has a very nice and great form creator which is the best option for creating online surveys. I also love how easy and simple it is to use. Fantastic and great automation features. Qualtrics CoreXM supports multiple languages. The available answers are simple and easy to read. **What do you dislike about Qualtrics Market Research?** I haven't yet experienced any that requires improvement. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is very easy to navigate through thus making it simple and fast to create surveys. I like the fact that i get the results quickly. The layout is highly customizable. Offers tools to obtain quick information. ### 13. Truly advanced tool for building surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Selena L. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Qualtrics Market Research?** I love that a timestamp can be added. It is a powerful and simple solution to create forms. I really like the ease of use of the tool. I also love their form builder. It is the best option to create online survey. **What do you dislike about Qualtrics Market Research?** Some of the advanced features take a long time to set up. I would like to see additional integrations. I would also like to see a spreadsheet format. The check out could use some improvement. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is a fantastic tool for collecting data. Editable forms are very easy to create. It has everything you need for data collection. The analytics are very helpful. It is very easy to create forms for customer feedback. ### 14. Great way to collect data from a large number of people **Rating:** 5.0/5.0 stars **Reviewed by:** Mary B. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Qualtrics Market Research?** I love that everything is easy to locate. Surveys are very relevant. It has many instructions and is very simple. I also love how easy it is to use. It provides a sufficient variety of formats. It is a powerful decision-making tool. **What do you dislike about Qualtrics Market Research?** I wish you could edit the appearance of the polls more. I also wish it was a little deeper. I don't like that sometimes the system fails. I wish you could search for the answers in a more efficient way. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is an excellent option for quick and easy surveys. The survey results can be documented. It has a convenient platform for creating multiple types of surveys. The analysis provided is pretty decent too. ### 15. """"" Qualtrics CoreXM.....incredible web based platform for building surveys"""". **Rating:** 5.0/5.0 stars **Reviewed by:** Felicity J. | Business Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM has has a good number of featured categories. Has a very nice theme and the interface. Great automation features. It supports multiple languages. Easy to navigate thus making it easy to create surveys faster. The answers provided are very easy to read. **What do you dislike about Qualtrics Market Research?** I don't like how sometimes it lags when you are in the middle of creating a template. Nothing much that needs improvement. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Provides a good number of different types of questions and offers enough features for many applications. It is extremely easy and quick to create surveys. Has a very smooth, intuitive and user-friendly dashboard. Clean UI and UX. It supports multiple languages thus making it easy for different people from different regions to use it. I like the ability to create surveys and engage with clients through easy set up questions. ### 16. User-friendly platform that makes it easy to create surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Katherine C. | Business Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Qualtrics Market Research?** I love the customization aspects. It is an excellent online survey tool. I like that I can get quick answers to questions. I also love that we get the results quickly. There are many ways to create a survey. **What do you dislike about Qualtrics Market Research?** Sometimes I feel like I was a bit limited. The survey design does not have a modern look. Also sometimes the service can be a bit clumsy. It does not have advanced features like graphics. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is an excellent system that allows you to create your own surveys. There are many different ways to set up your survey. It offers the tools to obtain quick information. It also has an extremely easy to use interface. ### 17. Online survey platform offering personalized surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Anne T. | Senior Software Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Qualtrics Market Research?** I like how you can customize the layout. There are many options when it comes to question types. I like that I can get honest opinions. I also love how you can be creative with the survey format. It offers the tools to obtain quick information. **What do you dislike about Qualtrics Market Research?** It is too simple in design. I wish there were easier ways to enter graphics. I think the design can be improved to make it more visually appealing. Sometimes a bit of troubleshooting may be required. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's easy to get responses from a target audience. The collected data is displayed in an easy to understand way. It also has a good overview with the questions. It is an excellent alternative to create online surveys. ### 18. Web-based platform ideal for designing surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Chester W. | Business Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Qualtrics Market Research?** I like the themes and interfaces. It has great automation features. It also has a large number of featured categories. I like immediate feedback. It has much more flexibility than other platforms. It is a very easy to use tool. **What do you dislike about Qualtrics Market Research?** I would like more templates for questionnaires. I would like to group and copy some questions. I also think the price is a bit high. The platform can be a bit difficult to learn at first. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is an extensive library of functions that is very useful. It provides a number of great tools for analyzing. The software is quite flexible. It also has an excellent user interface. It offers many features to create surveys. ### 19. Discovering the power of Qualtrics CoreXM for enhanced productivity **Rating:** 4.5/5.0 stars **Reviewed by:** Matt P. | Enterprise Services Manager - Michigan, Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Qualtrics Market Research?** I appreciate Qualtrics CoreXM's user-friendly design. Its intuitive interface and navigation make it easy to create surveys quickly without sacrificing quality or professional appearance. The tool provides plenty of customization options which enable me to ensure that my survey accurately reflects the information I'm trying to collect with a polished look that users will find appealing. This program is an excellent choice for anyone who wants their surveying experience streamlined as much as possible! **What do you dislike about Qualtrics Market Research?** I have encountered a few difficulties with Qualtrics CoreXM. It would be beneficial if an export option allowed surveys to be saved in .pdf or .docx formats, which could then integrate easily into other documents. Additionally, the lack of certain functions, such as incorporating a "cancel" button, makes it difficult for respondents to leave before completion. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is a practical data analysis and pattern identification tool. It enables users to quickly create complex surveys, with a solid selection of questions tailored to their needs organized in an easy-to-follow structure. ### 20. Great software with amazing ability to create surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Tyrone W. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Qualtrics Market Research?** I like that the answers are easy to read. It offers enough features for many applications. I like how it allows our customers to provide quick feedback. I also like the number of different types of questions. **What do you dislike about Qualtrics Market Research?** I would like to change some colors of the tool. Sometimes it lags when you are in the middle of creating a template. Web analytics features are limited. Also the structure of the survey can be a bit limited. **What problems is Qualtrics Market Research solving and how is that benefiting you?** This is great software that I use to formulate a quick opinion. It is very easy to navigate and customize to your needs. It also offers a wide range of applications. It is simple and easy to use for quick surveys. ### 21. Incredible software to design and create online surveys **Rating:** 5.0/5.0 stars **Reviewed by:** John A. | Data Management Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Qualtrics Market Research?** I like the fact that surveys can provide accurate feedback. It has a wide variety of theme options. I also like that it provides a lot of resources for taking a survey. The program is very easy to use. **What do you dislike about Qualtrics Market Research?** Sometimes the questions and information you enter cannot be saved. I wish there was a way to see how each person responds. I would also like more options to include files. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is incredibly intuitive. Provide a clean interface to the user. It has all the features I would like when creating surveys. It also provides many great templates and options. It's easy to set up a large number of questions. ### 22. Used for tracking of Covid 19 documentation survey and response **Rating:** 2.5/5.0 stars **Reviewed by:** Krystle A. | Freelance Writer, Enterprise (> 1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about Qualtrics Market Research?** I liked that we used this system to have a one stop shop for all new hires and their vaccination status. We previously used HireRight in order to keep tabs as part of the background check. Qualtrics became a separate link tied into the onboarding experience and it was a place to hold every new hire and staff's information in one place. **What do you dislike about Qualtrics Market Research?** I did not like the interface of the Qualtrics website. Finding and searching for new hires was a very difficult process. There was no easy tracking system or way to look up each new hire by name, and we often needed to use the employee Id number to find the new hire. It was also unclear at times whether or not the new hire actually completed the survey or if the just clicked on the links. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is solving the issue of having vaccination documentation held in one place instead of in each individual background check. A separate link provided the health support team with just using one platform for vaccination review. ### 23. Excellent Survey feature **Rating:** 5.0/5.0 stars **Reviewed by:** Harshit P. | Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2022 **What do you like best about Qualtrics Market Research?** I have used Qualtrics CoreXM for a very long time. It is so amazing application, it helps me a lot. For myself, the best feature is the survey tool, It has so many question types available. **What do you dislike about Qualtrics Market Research?** Application is lag when responses are too high. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It has many survey question types available, which help better analyse responses. ### 24. Great customization features for collection and analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Marilyn B. | Business Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 25, 2022 **What do you like best about Qualtrics Market Research?** I like that polls can be modified. It is a good tool to do a survey. The tool is very intuitive. I love the usability of this program. I also love the ease of setting up a survey. It is the best platform for surveys and feedback. **What do you dislike about Qualtrics Market Research?** It would be nice to have more collection and analysis options. I also want to see detailed analysis. It can also sometimes shut down if you take too long. The user interface seems a bit confusing to me. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is one of the best survey tools. It provides many templates. It's easy to set up a large number of questions. It also has several recommendations so that everything works correctly. It is very quick to get a response to these surveys. ### 25. Powerful and easy to use survey platform **Rating:** 5.0/5.0 stars **Reviewed by:** Krystal S. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 25, 2022 **What do you like best about Qualtrics Market Research?** I love being able to see the results easily. Creating a survey is very simple with this tool. I also like the number of surveys available to complete. I like having preset templates. It is very easy to create a survey. **What do you dislike about Qualtrics Market Research?** I wish you could give me more types of suggestions. Survey setup can take some time. Also sometimes the survey response is inadequate. I wish it was easier to customize. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is the easiest way to collect. The design is very elegant. It has a highly simplified user interface. The platform makes it easy to analyze responses. We can also ask what we need. This survey solution provides extraordinary services. ### 26. Analyzing Survey Research Program of 2022 **Rating:** 5.0/5.0 stars **Reviewed by:** Garrick W. | Customer Success Engineering Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXM accumulates siloed operations in one single dashboard to unvail insights prior to decision making. **What do you dislike about Qualtrics Market Research?** The rating says it all- no bad feeling towards this great software. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Allows me to make business decisions by analyzing data which is gathered via feedbacks from customers. ### 27. Survey creation platform to suit a variety of needs **Rating:** 5.0/5.0 stars **Reviewed by:** Lucille H. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2022 **What do you like best about Qualtrics Market Research?** I like that it has an ease of use that anyone can use. The collection of results and data analysis is simple. I love how intuitive it is when creating a survey. It is easy to use and easy to design. It provides a good user interface. It is one of the best platforms for surveys and research. **What do you dislike about Qualtrics Market Research?** I would like to see more options for app integrations. Design capabilities are limited. It should have an option to have an interactive poll. The prices are not the cheapest on the market. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is an easy way to get data. The data is reliable and easy to maintain. It is excellent for conducting surveys or questionnaires. It also offers a simple interface. It has many survey form templates. It is extremely easy to use. ### 28. Tool for conducting primary research **Rating:** 5.0/5.0 stars **Reviewed by:** Robert N. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Qualtrics Market Research?** I like the fact that you can keep things really simple. It is an easy to use survey tool. I like the poll feature. The data is reliable and easy to maintain. It is excellent for conducting surveys or questionnaires. **What do you dislike about Qualtrics Market Research?** I would like to see more options for integrations. You also have limited options when it comes to customization. Design capabilities are limited. I wish you could customize colors and objects. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's easy to use and does exactly what I need. The intuitive and easy-to-use interface. They also provide a great set of templates. Surveys are easy to design. It is a great tool for personal surveys. ### 29. Great instrumental tool for creating surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Annette M. | Senior Software Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Qualtrics Market Research?** I like how you can copy old surveys with updates. It's simple and straightforward and easy to navigate. The platform can create, collect and analyze data. It also offers a large variety of question templates to choose from. I like the ability to take a poll. **What do you dislike about Qualtrics Market Research?** I think it could use a more interactive interface. Sometimes it stores unwanted respondents. I wish you had the option to explore survey results. I don't like that it's not very customizable. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The software is very robust and with many options. Allows the user to submit a variety of questions. It has a great survey creation tool. It is very easy to analyze the results. It is a versatile platform for creating survey panels. ### 30. Greatest survey tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Maggie B. | Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2022 **What do you like best about Qualtrics Market Research?** We use Qualtrics CoreXM as our official survey tool and for data collection and thus gives us insights into our progress.it helps us gather information on customer preferences so that we better understand what most works for them and what doesn't and what would make them to continue shipping with us. It is robus, scalable and feature rich thus helping us improve on customer experience. Its also compatible with many devices mobile app or desktop. **What do you dislike about Qualtrics Market Research?** It can get overwhelming for new users who have never created any surveys.it quite rigid on customisation which is a downright pain It does not do well with large amounts of data an take a lot of time to upload Data. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM has been of much help to us since the surveys we gather have given us insights on converting our potential customers to consume more of our products and services. ### 31. Fantastic, easy-to-cast software for creating surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Janet H. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Qualtrics Market Research?** I like that you are informed of the duration of the surveys. I also like that you are informed of the duration of the surveys. I like that I can easily create a questioned survey. The FAQ is helpful. One of the things I like the most is all the different templates. **What do you dislike about Qualtrics Market Research?** I would love a magician to guide me through the analysis. Some of the features feel a bit outdated. I would like to add some graphic elements. Some of the surveys created can seem a bit bland. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The surveys are easy to answer. I can easily create and share surveys. It is very easy for the user who takes the survey. The templates are great and make it feel so easy to create. The system in general allows you to set up surveys quickly. ### 32. Enterprise Class Online Survey Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Mathilda S. | Data Research Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Qualtrics Market Research?** I like that you can do precise calculations to get the results. I love the way you can set up a form. I also love how easy it is to use and edit. I enjoy how easy it is to sort and organize all the forms. It is an easy-to-use tool with all the features. **What do you dislike about Qualtrics Market Research?** I wish we could set values for form fields. I would also like the interface to be a bit more streamlined. Sometimes the published form itself looks a bit basic. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is easy to use for anyone. Form templates are easy to create and edit. We can customize forms for our brands. It allows us to keep track of our contact messages. It is intuitive and easy to use to generate anything. ### 33. Unlock insights with Qualtrics CoreXM: The ideal tool for structural analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Sandra M. | Event Staff, Mid-Market (51-1000 emp.) **Reviewed Date:** December 21, 2022 **What do you like best about Qualtrics Market Research?** I like that Qualtrics CoreXM is a versatile and easy-to-use solution. I've found this tool extremely helpful for monitoring each client's account health from one place! It allowed me to start my Net Promoter Score project quickly and supported the Salesforce integration. My team was able to take advantage of their service to keep our board members and executives up-to-date with customer feedback, NPS scores, and any potential trends or issues impacting customers' experiences. **What do you dislike about Qualtrics Market Research?** The individual survey results from Qualtrics CoreXM do not appear credible when viewed by a broader audience. Additionally, I am having trouble updating and collaboratively sharing projects - this is dysfunctional as it stands currently. Furthermore, although I recognize its potential utility, skip logic does seem limited, thus requiring me to come up with various ways of accounting for each response consistently. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Using Qualtrics CoreXM, my company has surveyed tens of thousands of adult Internet users. Through further understanding and mastering its embedded data fields, I am confident utilizing all Qualtrics CoreXM offers effectively. ### 34. Really nice survey tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics has a lot of different question types. I also like its capability to generate many kinds of randomizations (through logic, survey flows, and question choices). The support for JavaScript is also a great way to customize my needs. **What do you dislike about Qualtrics Market Research?** It can load very slowly sometimes. Also many times, you need to wait a while before the data can pop up in the system. It is a bit less intuitive to share the survey with others. You need to send an email to collaborators, and then they need to copy and paste a sharing code in that email. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Conduct different online surveys and experiments for teaching and research. I occasionally use it to build exams, quizzes, and a database updating tool with the login feature. ### 35. Intuitive, easy to use and customizable platform **Rating:** 5.0/5.0 stars **Reviewed by:** George F. | Business Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Qualtrics Market Research?** I like that you create new questions and decide between which type. I love the different tabs that you can pull results from. It allows you to collect information in a more organized way. The tool has an incredibly intuitive interface. It is an excellent survey tool for research. **What do you dislike about Qualtrics Market Research?** I wish you could split the responses by date. I also wish there was more flexibility and options for question types. Sometimes you need to have few questions on the same page. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It's really easy to add and configure. It offers many interactive templates. It also provides a unique aesthetic quality to my surveys. The user interface is elegant. It integrates seamlessly with many other apps. It has many great and useful features. ### 36. High level survey management platform **Rating:** 5.0/5.0 stars **Reviewed by:** Lorraine L. | Senior Software Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Qualtrics Market Research?** I like how you can specify server locations. It has a nice bank of question types to use. It's an easy way to make one. I love the modern and professional interface. Scheduling is fast and efficient. **What do you dislike about Qualtrics Market Research?** I have found some typos in the surveys. Some of the design features could be simpler. There are also so many options that it can be a bit overwhelming to get started. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is relatively easy to use for both short and quick surveys. They offer excellent panel services. The app is intuitive for creators and users. We like the simplicity of building the survey. It is very easy to use and it is not difficult to program. ### 37. Qualtrics CoreXM: Surveying solutions for excellence **Rating:** 4.5/5.0 stars **Reviewed by:** Evan J. | Group Account Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Qualtrics Market Research?** I particularly appreciate the CoreXM dashboard from Qualtrics, which provides an easy-to-navigate overview of my survey projects. It summarizes project progress in simple graphs and creates a comprehensive log for each task executed on any given account. Additionally, it offers incredibly detailed reports with precise metrics that allow me to compare various aspects between different programs or conditions within one research effort (e.g., responsiveness rate over time). With quick readouts like these, I can promptly recognize possible complications inside vast data sets without spending too much energy interpreting scattered raw numbers alone — an asset when hundreds of questions court you! **What do you dislike about Qualtrics Market Research?** I wouldn't say I like that when using Qualtrics CoreXM, it is impossible to link anonymous respondents' responses if provided with an unknown link. Even if the respondent authenticates their information via a Shibboleth session, it does not enable them to connect those prior answers. This can make further surveys difficult and create confusion for both the researchers and potential participants who have already taken part in related studies conducted on this research group id platform. **What problems is Qualtrics Market Research solving and how is that benefiting you?** I am using Qualtrics CoreXM to administer a test that will evaluate my staff's staffs of their emotional and psychological health. By utilizing quadratics, I have developed survey questions to identify problem areas and create training plans tailored to each team member's individual needs. ### 38. Fantastic platform for delivering personalized customer experiences **Rating:** 5.0/5.0 stars **Reviewed by:** Andreas S. | Senior Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2022 **What do you like best about Qualtrics Market Research?** It is an amazing tool that can be used to create surveys and collect the data. I like the ability to easily create a form and get feedback. I also like being able to study the market just by doing a survey. What I like the most is the interface, it is simple and easy to use. **What do you dislike about Qualtrics Market Research?** Polls tend to have a very corporate feel, not very modern and stylish. I would love it if you could receive a notification every time someone responded to your survey. **What problems is Qualtrics Market Research solving and how is that benefiting you?** It is excellent and easy to use with a user base. The visual appeal of aggregate responses is at its best. It also provides drag and drop option to create survey forms. ### 39. Very easy to use platform with a high degree of functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Julieta A. | Business Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Qualtrics Market Research?** I like the efficiency of the platform. The security and governance features are top notch. What I like most about Qualtrics is the simple user interface. I like that the data can be exported in different formats. **What do you dislike about Qualtrics Market Research?** The subject lines of messages saved in your library are not transferred. Sometimes you have to scroll a lot up to set up the questions. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Good for monitoring and managing survey load on respondent panels. A wide variety of question types are available. It also helps me send robust surveys to our user base with complex skip logic. Qualtrics is easy to use and the surveys are very easy to set up. ### 40. Great tool for survey work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Qualtrics Market Research?** Primary used for survey work and directory management. **What do you dislike about Qualtrics Market Research?** Some of the directory options are limiting when it comes to certain automation like automatic opt-outs based on rules **What problems is Qualtrics Market Research solving and how is that benefiting you?** We used it for survey work and managing survey participants. To that end it is very effective and we really like it. ### 41. Qualtrics CoreXM is a great tool to make online customized surveys. **Rating:** 3.5/5.0 stars **Reviewed by:** Kushal R. | Researcher, Research, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2022 **What do you like best about Qualtrics Market Research?** The Survey Flow functionality of Qualtrics CoreXM is one of its most useful features. This makes it simple to design complicated surveys that include branching logic, skip logic, and other features. This makes it simple to design surveys that are customised for each respondent, which can raise our response rate and enhance the reliability of your data. **What do you dislike about Qualtrics Market Research?** The only thing I don't like about Qualtrics CoreXM is that when we deal with a large number of responses it slows down. Also, the price could be lower So that more people ca afford it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is a powerful business intelligence solution that helps us in solving a wide range of business issues for enterprises. It offers perceptions into patron behaviour, worker happiness, and operational effectiveness. We may also strengthen your sales funnel and optimize our marketing activities using Qualtrics CoreXM. ### 42. Qualtrics CoreXM: A tool for incredible data collection and analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Riley M. | Associate Director Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2022 **What do you like best about Qualtrics Market Research?** I like best in Qualtrics CoreXM the wide variety of features and compatibility it offers. From providing novice users with a solid instructional basis, to allowing team members to exchange projects with ease and collaborate without hassle, this platform ensures that survey research is simplified quickly. It provides novices with ample options for visual representations of data, such as bar charts or line graphs coupled with color-coded points; modification on surveys tailored to individual needs. Along with access, a media library storing assets like photographs & videos is also made accessible by its use. Additionally, once responses are recorded from surveys conducted through Qualtrics CoreXM feedbacks too can be obtained easily supplemented further by recommendations for improvement which makes this platform an exceptional one altogether! **What do you dislike about Qualtrics Market Research?** One of my greatest gripes is Qualtrics's complicated question-type structure. There are too many potential question forms to choose from, making it difficult to evaluate which is optimal for a particular survey and collection of questions. However, I've always been able to contact Qualtrics whenever I needed help, and they've always sent me in the proper route whenever I needed it. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is providing a secure platform for conducting surveys with human participants, ensuring the anonymity and confidentiality of data. ### 43. Best for analysis the product **Rating:** 4.5/5.0 stars **Reviewed by:** Akshay G. | Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about Qualtrics Market Research?** Easy for cerate the survey links, data dowloading process is simple. **What do you dislike about Qualtrics Market Research?** Survey layouts is not much good, data back coding is hard to update. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Currently they are making easy to program the tool and it is helpful for fresher to implement the questions easily. ### 44. Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Sunil Y. | Survey Programmer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about Qualtrics Market Research?** Easy to handling and best for data review. it requires less programming. **What do you dislike about Qualtrics Market Research?** It will require more data and take time to load. far panel link it is facing some issues. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Now preview links working fine . previous it takes times. ### 45. CoreXM is about more than designing a single touchpoint with the customer. **Rating:** 4.5/5.0 stars **Reviewed by:** Gonzalo S. | Head of Product Innovation, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics XM is a fantastic tool for creating personalized customer experiences. It takes one of the most tedious and time-consuming parts of marketing and turns it into a streamlined and straightforward process. As soon as you start using Qualtrics XM, you wonder how you ever managed without it. Qualtrics XM is the best survey software available, allowing you and your team to gather all the insights you need to answer your most pressing questions. Use it to explore complex subjects with speed, accuracy, and understanding. XM is a framework that can be applied to any business and provides a clear roadmap for managing customer experience through six competency levels: Strategy & Direction, Measurement, People, Processes, Customer Journey, and Employee Experience. Qualtrics is more than just a survey platform. With Qualtrics XM, you can create and distribute surveys on your website, mobile app or email campaigns and get feedback from customers with real-time insights and engagement tools that help you make better decisions. Easily find out what your customers want before they even ask. **What do you dislike about Qualtrics Market Research?** Qualtrics is a powerful survey platform for customer insights, research, and employee satisfaction. We're the leading vendor of enterprise-grade online survey software and services. The software transforms raw data into powerful insights. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Get real-time feedback from customers & prospects to make better decisions faster. Qualtrics XM is the only platform that enables you to collect feedback, analyze it instantly, and act on it in real-time. By empowering your team to get in-the-moment feedback from any customer touchpoint, Qualtrics XM provides the insights you need to delight your customers. While we can't control all of these factors, we can attempt to influence them by listening and responding to what our customers have said, who they are in pursuit of excellent customer service and improving the quality of our products. ### 46. Unbeatable questionnaire experience with Qualtrics CoreXM **Rating:** 4.5/5.0 stars **Reviewed by:** Tim T. | Analytics Manager, Broadband Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Qualtrics Market Research?** The best thing about Qualtrics CoreXM is its flexibility to meet our requirements. From interpreting single sign-on (SSO) for survey authentication and integrating with other tools, such as Business Intelligence , to consistently managing complex surveys—it's always been a breeze since I started using it! The support team also plays a vital role in delivering satisfactory customer service. They are amiable, professional experts that focus on ensuring their customers get the most out of their services. All this put together shows why so many people have come around from thinking it's too tricky and can now appreciate just how great Qualtrics truly is! **What do you dislike about Qualtrics Market Research?** I dislike how complicated it can be to set up sophisticated surveys with Qualtrics CoreXM that involve conditional questions. I want an easier way to learn about and utilize the features offered in diagrams, charts, and other visual elements within this version of Qualtrics. While there are many valuable aspects of Qualtrics CoreXM, there is so much more potential that should become a reality. **What problems is Qualtrics Market Research solving and how is that benefiting you?** The Qualtrics CoreXM platform could solve the problem of data that influences business decisions, customer service, and insights needing to be reported rapidly across multiple departments within an organization. ### 47. Qualtrics CoreXM **Rating:** 5.0/5.0 stars **Reviewed by:** Sotiris K. | IT Administrator, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Qualtrics Market Research?** Qualtrics CoreXm is one of the platforms that respect the security of each of the users who participate and respond to each one of the questions raised! **What do you dislike about Qualtrics Market Research?** It gets a bit tedious when editing if one wants to create the same format or type of survey. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Statistical analysis ### 48. A Comprehensive and Helpful Tool for Gaining Market Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Charlotte C. | UX Researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Qualtrics Market Research?** I love how comprehensive the tool is and how easy it is to use. It offers features such as surveys, focus groups, and customer feedback that are great for gathering data and insights. I also appreciate that it provides advanced features such as sentiment analysis and predictive analytics that can help me to understand customer behavior better and make more informed decisions. The reporting features are also beneficial for quickly visualizing the data and understanding customer sentiment better. **What do you dislike about Qualtrics Market Research?** The pricing structure of Qualtrics CoreXM can be a bit complicated and hard to understand, so it can be challenging to determine which plan is best for you. That being said, the customer support team is very helpful and can assist with any questions you have. I would also like to see more data security and privacy features, as that is an important consideration when dealing with customer data. **What problems is Qualtrics Market Research solving and how is that benefiting you?** Qualtrics CoreXM is an excellent tool for quickly gathering customer data and insights. It is helping me to understand customer behavior better, identify trends, and make more informed decisions. It is also helping me measure my efforts' success and ensure that I am staying ahead of the competition. ### 49. Good research tool **Rating:** 4.5/5.0 stars **Reviewed by:** Angela R. | Sales And Marketing Specialist, Market Research, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Qualtrics Market Research?** I like the operational efficiency of this tool because it is a survey system that allows you to create questionnaires or even regroup information from clients or partners so that more specific actions can be carried out; it is a great commercial or even financial advantage in organizations with advanced but understandable technology **What do you dislike about Qualtrics Market Research?** I have no complaints or claims about this tool, its functions are quite understandable, and it is a tool with advanced technology for recognizing user behavior; it is not expensive, and it is also safe to use **What problems is Qualtrics Market Research solving and how is that benefiting you?** Particularly, it is implemented to know the response of customers on certain products, also helping to know what is usually of interest to them to give them the best service, in addition to the fact that the tool is not limited to exclusively customers but is so versatile that it can be deployed for employees and partners ### 50. Used Qualtrics to create a survey **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Qualtrics Market Research?** Very easy to use for both people creating surveys and people using it. I like that it has templates that you can use so that if someone is not familiar with creating a survey, for example, surveys for college courses, they can follow these templates to ensure that they are getting everything they need from their research. **What do you dislike about Qualtrics Market Research?** I do not have any complaints with regard to this service. Maybe the company could have more tutorials or videos that go through how to use the platform to create the best insights **What problems is Qualtrics Market Research solving and how is that benefiting you?** I think that Qualtrics is making it easier to conduct market research or research in general through surveys. Market research is already quite difficult do this is cutting down the time and effort required ## Qualtrics Market Research Discussions - [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) - 2 comments, 2 upvotes - [How we can delete mass bad respondents while scrubing data?](https://www.g2.com/discussions/24318-how-we-can-delete-mass-bad-respondents-while-scrubing-data) - 1 comment, 2 upvotes - [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) - 3 comments, 1 upvote - [What are some ways to ensure that surveys are not linked to participant emails?](https://www.g2.com/discussions/what-are-some-ways-to-ensure-that-surveys-are-not-linked-to-participant-emails) - 1 comment, 1 upvote - [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) - 3 comments, 1 upvote - [View Qualtrics Market Research pricing details and edition comparison](https://www.g2.com/products/qualtrics-market-research/reviews?_pjax=%23pjax-container&order=most_recent&page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+08%3A21%3A31+-0500&secure%5Bsession_id%5D=69c87989-4fc6-40df-b1c2-4f3abf078536&secure%5Btoken%5D=b514825cd6893896ccde4c3739d5eca400acea0b2790482726f371f01fab2d6d&format=llm_user) ## Qualtrics Market Research Integrations - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Fuel Cycle](https://www.g2.com/products/fuel-cycle/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) ## Qualtrics Market Research Features **User Response Methods** - Survey - Video Snippets - Video Interview - Photo Submission - Text/Notes **Administration** - Quality Control - Data Sampling - Collaboration **Analytics** - Net Promoter Score (NPS) - Customer Satisfaction (CSAT) Score - Customer Effort Score (CES) - Gamification **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Survey Management** - Survey Builder - Question Types - Templates - Survey Distribution **Brand Signals** - Comparison - AI - Brand Health **Survey Design - Consumer Insights Platforms** - Multi-Use Methodologies - Industry & Locale Adaptability - Behavioral & Adaptive Logic Guidance - Self-Serve Survey Builder - AI Smart Probes **Participant Selection** - In-App - In-Store - On-Site - Recruitment Pool **Capabilities** - Data Visualization - Survival Analysis - Risk Data Attributes - Cost Analysis **Customization** - Stakeholder Management - Multilanguage Support - Multiple Branding Support - Vertical-specific Solutions **Segment Trending** - Web - Social - Benchmarks - Finance **Survey Customization** - Branching/Skip Logic - Branding - Multimedia Support - Multilingual Surveys **Brand Analytics** - Trend Analysis - Tracking **Audience Access - Consumer Insights Platforms** - Flexible Audience Options - Customer Data Upload - Consumer Panels **Insights** - Analytics - Collaboration - Sorting **Methodology** - ANOVA Support - Regression - Time Series Analysis **Analysis** - Custom Dashboards - Reports - Integrations **Survey Insights** - Reporting & Analytics - BI Tools Integration - Data Exporting - Permissions **Generative AI** - AI Text Generation - AI Text Summarization **Data Collection - Consumer Insights Platforms** - Rapid Research - Quality Assurance - Mobile / Mixed Mode **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Summarization **Agentic AI - Experience Management** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Survey** - Adaptive Learning - Proactive Assistance - Decision Making **Analytics - Consumer Insights Platforms** - AI-Powered Insights - Qualitative Research Support - Benchmarking & Norms **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Collaboration - Consumer Insights Platforms** - Dashboards & Embedded Integrations - Embeddable Reports - Shared Workspaces ## Top Qualtrics Market Research Alternatives - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) - 4.4/5.0 (23,299 reviews) - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) - 4.4/5.0 (2,024 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) - 4.5/5.0 (1,134 reviews)