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Qualtrics Strategy & Research Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use in Qualtrics, enabling them to quickly create and manage surveys intuitively. (269 mentions)
Users appreciate the ease of survey creation with Qualtrics, thanks to its intuitive tools and workflow options. (228 mentions)
Users value the flexibility and scalability of Qualtrics CoreXM, allowing tailored surveys for various businesses and industries. (97 mentions)
Users value the intuitive interface of Qualtrics, making survey creation and data collection effortless and efficient. (88 mentions)
Users value the ease of creating and managing surveys with Qualtrics, enhancing their research experience significantly. (75 mentions)
Users are frustrated by the restrictive survey preview requirements, complicating collaboration and review processes. (76 mentions)
Users note the survey limitations of Qualtrics, particularly in customization and validation features, which can be frustrating. (58 mentions)
Users find the limited customization options hinder their ability to tailor surveys effectively to specific needs. (43 mentions)
Users highlight a steep learning curve for new users, finding the interface challenging to navigate initially. (40 mentions)
Users find the pricing issues significant, noting it may not be economical for smaller organizations. (40 mentions)

5 Pros or Advantages of Qualtrics Strategy & Research

1. Ease of Use
Users appreciate the ease of use in Qualtrics, enabling them to quickly create and manage surveys intuitively.
See 269 mentions

See Related User Reviews

Jeremy W.
JW

Jeremy W.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Solution for Surveying"

What do you like about Qualtrics Strategy & Research?

The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Cus

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"The best option for running surveys"

What do you like about Qualtrics Strategy & Research?

Qualtrics makes it really easy to build sophisticated surveys. I really like the workflow options to automatically send emails/responses to Excel shee

2. Survey Creation
Users appreciate the ease of survey creation with Qualtrics, thanks to its intuitive tools and workflow options.
See 228 mentions

See Related User Reviews

Jeremy W.
JW

Jeremy W.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Solution for Surveying"

What do you like about Qualtrics Strategy & Research?

The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Cus

Harikishan M.
HM

Harikishan M.

Small-Business (50 or fewer emp.)

4.5/5

"Best research tool for data"

What do you like about Qualtrics Strategy & Research?

Qualtrics CoreXM is the best tool for collecting and analyzing survey data.

3. Features
Users value the flexibility and scalability of Qualtrics CoreXM, allowing tailored surveys for various businesses and industries.
See 97 mentions

See Related User Reviews

Jeremy W.
JW

Jeremy W.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Solution for Surveying"

What do you like about Qualtrics Strategy & Research?

The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Cus

JY

John Y.

Small-Business (50 or fewer emp.)

4.0/5

"Comprehensive survey design"

What do you like about Qualtrics Strategy & Research?

Flexibility and scalability: Qualtrics CoreXM can be used by businesses of all sizes and across a variety of industries. It offers flexibility in term

4. Intuitive
Users value the intuitive interface of Qualtrics, making survey creation and data collection effortless and efficient.
See 88 mentions

See Related User Reviews

Cody D.
CD

Cody D.

Mid-Market (51-1000 emp.)

4.5/5

"An advanced research platform"

What do you like about Qualtrics Strategy & Research?

I really appreciate the ease of conducting research with Qualtrics CoreXM. The intuitive interface makes it easy to create surveys, distribute them by

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"The best option for running surveys"

What do you like about Qualtrics Strategy & Research?

Qualtrics makes it really easy to build sophisticated surveys. I really like the workflow options to automatically send emails/responses to Excel shee

5. Ease of Creation
Users value the ease of creating and managing surveys with Qualtrics, enhancing their research experience significantly.
See 75 mentions

See Related User Reviews

Cora L.
CL

Cora L.

Mid-Market (51-1000 emp.)

3.0/5

"Qualtrics is a great platform for measuring changed in brand health"

What do you like about Qualtrics Strategy & Research?

I love that it's a self-service platform that allows you to build, test, and measure results of the surveys you create.

Cody D.
CD

Cody D.

Mid-Market (51-1000 emp.)

4.5/5

"An advanced research platform"

What do you like about Qualtrics Strategy & Research?

I really appreciate the ease of conducting research with Qualtrics CoreXM. The intuitive interface makes it easy to create surveys, distribute them by

5 Cons or Disadvantages of Qualtrics Strategy & Research

1. Survey Issues
Users are frustrated by the restrictive survey preview requirements, complicating collaboration and review processes.
See 76 mentions

See Related User Reviews

Cody D.
CD

Cody D.

Mid-Market (51-1000 emp.)

4.5/5

"An advanced research platform"

What do you dislike about Qualtrics Strategy & Research?

My institution dislikes Qualtrics CoreXM's lack of collaborative survey capabilities. The designated survey creator has full control over the survey a

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"Excellent program to collect data."

What do you dislike about Qualtrics Strategy & Research?

There is not much I dislike about the platform, however I do not know what it means when there is a complaint about our surveys, and I cannot see the

2. Survey Limitations
Users note the survey limitations of Qualtrics, particularly in customization and validation features, which can be frustrating.
See 58 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Overall, a solid Produce with some quirks"

What do you dislike about Qualtrics Strategy & Research?

Sometimes the question options do not meet my needs. For example: - I can limit a field to only include numbers. However, I cannot control how many

Teresa W.
TW

Teresa W.

Enterprise (> 1000 emp.)

4.5/5

"The most customizable questionnaire builder"

What do you dislike about Qualtrics Strategy & Research?

I find that Qualtrics CoreXM can be a little frustrating at times. When something goes wrong, it can take some detective work to determine the cause;

3. Limited Customization
Users find the limited customization options hinder their ability to tailor surveys effectively to specific needs.
See 43 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Overall, a solid Produce with some quirks"

What do you dislike about Qualtrics Strategy & Research?

Sometimes the question options do not meet my needs. For example: - I can limit a field to only include numbers. However, I cannot control how many

HS

Henrique S.

Mid-Market (51-1000 emp.)

5.0/5

"The responsiveness of the Qualtrics CoreXM team was excellent"

What do you dislike about Qualtrics Strategy & Research?

I didn't like that you can't add a payment using the free plan and I think the user interface can be improved.

4. Learning Curve
Users highlight a steep learning curve for new users, finding the interface challenging to navigate initially.
See 40 mentions

See Related User Reviews

Cecelia R.
CR

Cecelia R.

Enterprise (> 1000 emp.)

5.0/5

"Evaluating an eLearning venue for the regeneration of human trafficking victims and survivors"

What do you dislike about Qualtrics Strategy & Research?

After watching the video is it was still challenging but was able to accomplish my goal.

Verified User
U

Verified User

Enterprise (> 1000 emp.)

4.0/5

"Best way to gather information for a survey"

What do you dislike about Qualtrics Strategy & Research?

I dislike the fact that I can't find broader training on advanced features of qualtrics. For the average user it might take a while to fully get the j

5. Pricing Issues
Users find the pricing issues significant, noting it may not be economical for smaller organizations.
See 40 mentions

See Related User Reviews

HJ

Humaira J.

Small-Business (50 or fewer emp.)

4.5/5

"Good and feasible product"

What do you dislike about Qualtrics Strategy & Research?

It is expensive. Deleting bad IDs is very time consuming.

Jeremy W.
JW

Jeremy W.

Small-Business (50 or fewer emp.)

5.0/5

"Reliable Solution for Surveying"

What do you dislike about Qualtrics Strategy & Research?

The platform can be difficult to learn due to it's vast range of tools and options and can come off as a little intimidating or challenging to use. Pr

Qualtrics Strategy & Research Reviews (2,978)

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Qualtrics Strategy & Research Reviews (2,978)

View 17 Video Reviews
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Aryan .
A
Freelancer/Student
Small-Business (50 or fewer emp.)
"Effective Survey Tool with a Learning Curve"
What do you like best about Qualtrics Strategy & Research?

I use Qualtrics Strategy & Research for collecting information from different demographics, which helps me manage services or products effectively. The survey builder stands out for being intuitive, allowing me to drag and write different questions using conditional logic and check everything instantly. I find the voice features useful, and the comprehensive dashboard features are familiar and really helpful. The platform is excellent at interpreting customer feedback and understanding nuances in emotional or sentimental analysis. It's a significant time saver, allowing me to manage my work without wasting hours, as it seems to handle information seamlessly compared to other platforms. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The platform isn't perfect. Sometimes the interface can get really, really heavy, especially when dealing with large datasets or multiple dashboards. It gets hard to comprehend the scale of the situation and understand what's in front of you. Also, sometimes the servers don't work very well, causing the pages to take too much time to load, which can hurt a bit. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"Transforms Insights into Strategic Business Impact Effortlessly"
What do you like best about Qualtrics Strategy & Research?

The thing which i like most about it is its way to turn complex customer and market insights into clear, strategic directions. This platform has been very helpful and made the easy to design thoughtful research, uncover meaningful trends, and translate data into actions that drives business impact. This platform is very intuitive and flexible. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

Nothing as such at this point right now. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Enterprise (> 1000 emp.)
Guest users or non-business users of the software, not included in G2 scores.
"A Great Tool For Conducting Research & Gathering Insights"
What do you like best about Qualtrics Strategy & Research?

What I like best about Qualtrics Strategy & Research is how comprehensive and flexible the platform is for gathering and interpreting insights. It allows us to design sophisticated research studies and quickly turn feedback into actionable strategies. The dashboards and data visualization tools make it easy to share findings across teams, helping us make more informed, customer-driven decisions at scale. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

What I dislike about Qualtrics Strategy & Research is that the platform can feel a bit complex at first, especially when setting up advanced studies or custom logic. Some of the deeper analytics features require more technical know-how or support to fully leverage. Additionally, the cost can be high for smaller teams that don’t need the full suite of enterprise capabilities. Review collected by and hosted on G2.com.

Shira A.
SA
Associate Director, Research Operations
Mid-Market (51-1000 emp.)
"Comprehensive Survey Tool, But Needs Better Support"
What do you like best about Qualtrics Strategy & Research?

I like the functionality of survey building in Qualtrics Strategy & Research. There are lots of response formats to choose from, and the range is really comprehensive. Plus, I appreciate that there's no minimum number of questions required when creating surveys. The testing feature is also very helpful. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The platform itself is not very intuitive for non-techies and support is lacking. More tutorials and more direct support from the platform customer service team in a timely manner would help. Initial setup was not easy. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Enterprise (> 1000 emp.)
"Powerful for complex, custom surveys. Very expensive."
What do you like best about Qualtrics Strategy & Research?

QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time insights. It scales well for large projects, integrates smoothly with other systems (like our online community, for example) and still gives flexibility for customization when you need it. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

There is a steep learning curve for advanced features if you’re used to other platforms. Also it is a higher cost compared to lighter tools, and occasional frustrations with collaboration or survey ownership, especially if someone outside your organization is helping you. I also don’t find their text analytics to be great either. I haven’t explored the AI features, so I can’t comment on that yet. Review collected by and hosted on G2.com.

Kym O.
KO
SDR
Mid-Market (51-1000 emp.)
"Intuitive and User-Friendly Survey Setup"
What do you like best about Qualtrics Strategy & Research?

I like that Qualtrics Strategy & Research is very easy to fill up and create surveys. It's also very easy to set out surveys so that everyone can get a response linked to them. The setup was very intuitive and user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

I feel like sometimes the forms are very long to fill up, but that's also because of my own fault because I create way too many questions to go along with it. Review collected by and hosted on G2.com.

Carlos R.
CR
Project Manager III, Systems Solutions and Deployment (SSD)
Enterprise (> 1000 emp.)
"Excellent Survey Creation Tool for Broad Audience Reach"
What do you like best about Qualtrics Strategy & Research?

Great tool for creating surveys to gather responses from a wide array of users. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

Would be great if it would be possible to text survey links! Review collected by and hosted on G2.com.

Jeremy W.
JW
Database Manager
Small-Business (50 or fewer emp.)
"Reliable Solution for Surveying"
What do you like best about Qualtrics Strategy & Research?

The platform is simple to use and intuitive. You can create or update surveys on the fly with a wide range of options and tools for data analysis. Customer service is very helpful and responsive. Qualtrics is also very reliable. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

The platform can be difficult to learn due to it's vast range of tools and options and can come off as a little intimidating or challenging to use. Pricing model may not be economical for small businesses. Review collected by and hosted on G2.com.

panth m.
PM
Head of Marketing Automation
Marketing and Advertising
Mid-Market (51-1000 emp.)
"Research Powerhouse That Transforms Data Into Strategy"
What do you like best about Qualtrics Strategy & Research?

The best part of Qualtrics Strategy & Research is its flexibility. It is powerful enough for advanced, logic-heavy surveys yet intuitive enough for teams to get up and running without writing code. The ability to centralize brand tracking, market insights, and customer behavior analysis in one platform is a huge win for a marketer like me to use. The dashboard and real-time reporting make it easy to communicate findings with my teammates, clients and other members. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

While incredibly powerful, the learning curve can be steep for beginners. Some advanced features are hidden behind complex menus or require training to fully utilize. Collaboration between users such as real-time co-editing or comment threads feels limited too. Also, pricing tiers can be challenging for smaller teams like us or projects with a narrow scope, as you often pay for more capability than you actually use. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
GI
Enterprise (> 1000 emp.)
"Qualtrics combines enterprise-level tools with an approachable interface"
What do you like best about Qualtrics Strategy & Research?

Our company use Qualtrics for custom surveys with powerful results. It has integrated tools for deep insights. The best part is that it is integrated with AI, so we can trust that it's insightful, intuitive, and scalable. Review collected by and hosted on G2.com.

What do you dislike about Qualtrics Strategy & Research?

While the basics are intuitive, more complex functions (like embedded data, custom workflows, and advanced logic) can require significant training or support. Licensing can be expensive, especially when scaling to multiple departments or adding advanced features/modules. ROI depends heavily on usage depth. Review collected by and hosted on G2.com.

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