Well there is a bunch of things hahaha, first, the AI capabilities are amazing, at the begging they weren't doing their best but nowadays marvin has invested in enhancing the way we can ask marvin questions, with natural language and it's amazing that we can discover unseen things, I often had to go and read all of my notes and check lists but now I have this awesome partner that helps me to do nnot anything when doing researches, another fact that I can't help falling in love with marvin is how tagging and labeling is becoming so easy, using each feature to improve the performance of my daily work

Purpose-built for Research professionals. Makes it very easy to manage lots of research projects and entries/interviews and connect quotes and clips to insights. Also useful for getting up to speed on data and findings from other projects being done across your team/org.

I really like the Ask AI feature of Marvin. It's very helpful when I'm trying to find a specific sound bite that I remember hearing or talking to our users about. The deep research and cross-project analysis features are also something I really like because they allow us to select different projects and pull out the themes and sentiments from users who are across multiple applications. The insights feature is really helpful too. I can quickly publish an insight, and it becomes a very public-facing, shareable link for anyone outside of the organization. It's nice that contributors or everyday Marvin users who are not active can see firsthand what we're generally hearing from users or stakeholders.