I like how we can use it to get insights about precious data, reports, with no troubles at all, it is easy to use, also easy to implement within all the teams, another thing is the customer support, they are always willing to help, and if you use google, there are a lot of integrations for it, a lot of features, and you will use them frequently

The way it uses technology to ease work and allow automate lengthy and sometimes not so fun processes of analyses etc

What I like most about Marvin is that you can get a lot of cool insights from a very simple data analysis. The data analysis takes just a few minutes. If you've set up the discussion guide and have annotated the interviews or the focus groups or whatever you've done or recorded with Marvin, it's just very nice to be able to ask AI things and to come up with answers in just, like, a few minutes. One thing that I really like about the Ask AI tool is that you can use it to actually compare different interviews. So you can go into an interview and ask AI a question like what did the focus group participants or the interviewee think of this concept? And you can go into another interview, ask the same question, and compare the different answers. So that kind of helps you with comparing interviews. Even though you can also ask AI to summarize the insights from different interviews all at once, asking AI the question, the same question in different interviews gives you a lot of insight.