Best User Research Tools with In-App Capabilities

How Many User Research Tools Products Does G2 Track?

Total Products under this Category: 207

Category Stats (Sep 2026)

  • Average Rating: 4.55/5 (↓0.03 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Articos (+1.99%) - Among all products in this category, Articos recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank User Research Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 12,000+ Authentic Reviews
  • 207+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for User Research Tools

G2 Grid® for User Research Tools plotting products by satisfaction and market presence

Highlighted products: User Interviews, Sprig, UserTesting, Dscout, Discuss, Qualtrics Market Research, Hotjar by Contentsquare, and Lyssna.

Underlying data: [Grid® JSON](https://www.g2.com/categories/user-research/grids.json?focus%5B%5D=user-interviews&focus%5B%5D=sprig&focus%5B%5D=usertesting&focus%5B%5D=dscout&focus%5B%5D=discuss&focus%5B%5D=qualtrics-market-research&focus%5B%5D=hotjar-by-contentsquare&focus%5B%5D=lyssna)

Userlytics

Userlytics is a comprehensive user experience research platform designed to assist businesses and agencies in enhancing the user and customer experience across websites, applications, and prototypes. Established in 2009, Userlytics has cultivated a global participant pool of over 2 million panelists, enabling organizations to conduct both moderated and unmoderated usability studies tailored to their specific needs. This platform is particularly beneficial for those seeking to gather actionable insights into user behavior and preferences. Targeted primarily at enterprises and agencies, Userlytics serves a diverse audience that spans various industries. Its scalable pricing model allows organizations to engage as many or as few participants as necessary, making it adaptable for projects of any size. This flexibility is crucial for businesses looking to optimize their digital interfaces and ensure they meet user expectations effectively. Userlytics is particularly useful for product managers, UX designers, and marketing teams who are focused on refining their offerings based on real user feedback. One of the standout features of Userlytics is its ability to facilitate both moderated and unmoderated usability testing. This means that users can choose to observe participants in real-time or gather insights from recorded sessions, depending on their research objectives. To accelerate this research process, Userlytics integrates powerful artificial intelligence capabilities, including AI Annotations and comprehensive AI UX Analysis, which help teams rapidly extract meaningful patterns and insights from qualitative data. Furthermore, the platform is actively expanding its innovative toolkit, with synthetic personas and AI-moderated interviews coming soon. The platform’s extensive global panel allows for diverse demographic representation, ensuring that the feedback collected is relevant and comprehensive. Additionally, Userlytics offers optional professional services, including access to senior UX consultants based in Europe and the U.S., who can provide expert guidance and support throughout the research process. A key differentiator of Userlytics is its proprietary ULX Score, a benchmarking tool that evaluates multiple dimensions of user experience, including Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity, and Appearance. This holistic approach to measuring user experience provides clients with a 360-degree view of their product's strengths and weaknesses, enabling them to make informed decisions based on empirical data. By leveraging these insights, organizations can enhance their digital products, ultimately leading to improved user satisfaction and engagement. Overall, Userlytics stands out in the user experience research category by combining a robust participant network, flexible testing options, and expert consultancy services. This platform empowers organizations to gain valuable insights into user behavior, helping them to create more effective and user-friendly digital experiences.

Average Rating: 4.4/5.0

Total Reviews: 183

How Do G2 Users Rate Userlytics?

  • Ease of Use: 8.2/10 (Category avg: 9.0/10)
  • Sorting: 7.6/10 (Category avg: 8.4/10)
  • In-App: 7.5/10 (Category avg: 8.3/10)
  • On-Site: 7.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Userlytics?

  • Seller: Userlytics
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Miami, Florida
  • Twitter: @Userlytics
    43,498 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UX Researcher, Senior UX Researcher
  • Top Industries: Computer Software, Financial Services
  • Company Size: 47% Medium, 32% Small

What Do G2 Reviewers Say About Userlytics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Userlytics, making setup and calendar sharing straightforward and efficient.
  • Users value the great customer support from Userlytics, appreciating prompt and helpful assistance whenever needed.
  • Users appreciate the easy setup of Userlytics, enabling quick feedback and efficient UX research processes.
  • Users appreciate the helpful customer support from Userlytics, enhancing their overall experience and project success.
  • Users appreciate the easy setup process of Userlytics, allowing for quick and effective campaign launches.
Cons
  • Users criticize the poor usability of Userlytics, citing confusing navigation and outdated interface design as major issues.
  • Users find the user experience frustrating, with a confusing and outdated interface that complicates usage significantly.
  • Users criticize the poor UI design of Userlytics, citing confusion and a cumbersome, outdated interface that hampers usability.
  • Users find the slow processes of Userlytics to be cumbersome and frustrating, affecting overall usability and experience.
  • Users face insufficient information due to limited language options and a need for enhanced analytics features.

What Are Recent G2 Reviews of Userlytics?

What Are G2 Users Discussing About Userlytics?

Survicate

Survicate is a customer feedback platform built for product, research, marketing, and CX teams. Collect feedback across every channel, analyze it with AI and customizable dashboards, and act on it through 40+ native integrations, all in one place. Start with surveys. Deploy targeted CSAT, NPS, and custom surveys across your website, mobile app, email, Braze In-App messages, and Intercom chat. Advanced logic, behavioral targeting, and AI-generated follow-up questions help you ask the right people the right questions at the right moment. Then go further. Insights Hub automatically categorizes feedback, detects trends, and surfaces patterns across all your sources. Ask Research Assistant a question and get instant answers backed by actual customer quotes, no manual digging required. Finally, close the loop. Push feedback directly to the tools your teams already use: create Jira tickets from bug reports, sync responses to HubSpot or Salesforce, trigger automated workflows in Braze or Klaviyo, and keep everyone aligned with real-time Slack summaries. Feedback stops being a report, joins discussions where they happen, and starts driving decisions that matter. Why teams choose Survicate: - Multi-channel surveys with behavioral targeting and advanced logic - AI that categorizes feedback and detects trends automatically - Customizable dashboards for a real-time view of key metrics across teams - Research Assistant for instant, source-backed answers to research questions - 40+ native integrations with HubSpot, Salesforce, Braze, Zendesk, and more - Every AI insight backed by verifiable customer quotes With Survicate, customer feedback stops being noise and starts driving the decisions that matter.

Average Rating: 4.6/5.0

Total Reviews: 201

How Do G2 Users Rate Survicate?

  • Ease of Use: 9.3/10 (Category avg: 9.0/10)
  • Sorting: 8.2/10 (Category avg: 8.4/10)
  • In-App: 8.7/10 (Category avg: 8.3/10)
  • On-Site: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Survicate?

  • Seller: Survicate
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Warsaw, MA
  • Twitter: @Survicate
    12,830 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    58 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 46% Small, 42% Medium

What Do G2 Reviewers Say About Survicate?

AI-generated summary from verified user reviews

Pros
  • Users find Survicate's ease of use remarkable, enabling quick survey creation and efficient utilization of client feedback.
  • Users appreciate the versatile survey management of Survicate, enjoying intuitive design and stellar customer support for feedback collection.
  • Users highlight the stellar customer support of Survicate, praising its responsiveness and helpfulness in addressing issues.
  • Users value the multiple easy integrations offered by Survicate, enhancing functionality and efficiency in their workflows.
  • Users are impressed with the seamless integrations of Survicate, enhancing their survey deployment and data collection experience.
Cons
  • Users face challenges with audience targeting and customization in Survicate, limiting their overall effectiveness and flexibility.
  • Users highlight audience targeting limitations and insufficient customization options, impacting overall functionality and flexibility.
  • Users find limited customization in Survicate, restraining their ability to personalize widgets and surveys effectively.
  • Users note survey limitations in customization options and insufficient analysis features, impacting overall flexibility and user experience.
  • Users find Survicate's missing features frustrating, citing limitations in customization and audience targeting automation.

What Are Recent G2 Reviews of Survicate?

What Are G2 Users Discussing About Survicate?

Qualaroo

Qualaroo is an automated research platform designed to help digital product teams collect valuable insights from their users at scale in the quickest and most seamless way possible. Qualaroo relieves teams of the burdens that comes with user research. From your mobile app to web app, you can deploy Qualaroo’s trademark nudge and use features like advanced targeting, dynamic insight reporting, sentiment analysis and more. Leading brands like Zillow, Lenovo, Twilio, TripAdvisor trust Qualaroo to capture qualitative feedback that drives real business results.

Average Rating: 4.3/5.0

Total Reviews: 46

How Do G2 Users Rate Qualaroo?

  • Ease of Use: 8.4/10 (Category avg: 9.0/10)
  • Sorting: 8.6/10 (Category avg: 8.4/10)
  • In-App: 9.3/10 (Category avg: 8.3/10)
  • On-Site: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Qualaroo?

  • Seller: Qualaroo
  • Year Founded: 2012
  • HQ Location: San Antonio, TX
  • Twitter: @Qualaroo
    36,879 Twitter followers
  • LinkedIn® Page: www.linkedin.com

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 46% Medium, 42% Small

What Do G2 Reviewers Say About Qualaroo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Qualaroo's advanced targeting features, allowing for actionable feedback from relevant audiences and significant improvements.
  • Users appreciate Qualaroo's advanced targeting features, enabling relevant feedback and significant improvements to their services.
  • Users appreciate Qualaroo's advanced targeting features that enhance feedback relevance and drive actionable insights.
  • Users value the advanced targeting features of Qualaroo, enabling effective feedback collection from relevant audiences.
  • Users value Qualaroo's advanced targeting features, enabling them to gather valuable feedback from relevant audiences.

What Are Recent G2 Reviews of Qualaroo?

What Are G2 Users Discussing About Qualaroo?

Lookback

Next-generation UX research platform for mobile & desktop

Average Rating: 4.3/5.0

Total Reviews: 19

How Do G2 Users Rate Lookback?

  • Ease of Use: 9.0/10 (Category avg: 9.0/10)
  • Sorting: 6.7/10 (Category avg: 8.4/10)
  • In-App: 9.6/10 (Category avg: 8.3/10)
  • On-Site: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Lookback?

  • Seller: Lookback
  • Year Founded: 2013
  • HQ Location: Santa Cruz, CA
  • Twitter: @lookback
    2,721 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Internet
  • Company Size: 62% Medium, 33% Large

What Are Recent G2 Reviews of Lookback?

What Are G2 Users Discussing About Lookback?