Best User Research Tools with Video Snippets Capabilities

How Many User Research Tools Products Does G2 Track?

Total Products under this Category: 214

Category Stats (Oct 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Quallie (+5.26%) - Among all products in this category, Quallie recorded the largest rating increase compared to last month

Last updated: October 23, 2026

How Does G2 Rank User Research Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 12,100+ Authentic Reviews
  • 214+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for User Research Tools

G2 Grid® for User Research Tools plotting products by satisfaction and market presence

Highlighted products: Sprig, User Interviews, UserTesting, Dscout, Discuss, Qualtrics Market Research, Lyssna, and Optimal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/user-research/grids.json?focus%5B%5D=sprig&focus%5B%5D=user-interviews&focus%5B%5D=usertesting&focus%5B%5D=dscout&focus%5B%5D=discuss&focus%5B%5D=qualtrics-market-research&focus%5B%5D=lyssna&focus%5B%5D=optimal-optimal)

UserTesting

UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs.

Average Rating: 4.4/5.0

Total Reviews: 736

How Do G2 Users Rate UserTesting?

  • Ease of Use: 8.4/10 (Category avg: 9.1/10)
  • Sorting: 7.4/10 (Category avg: 8.5/10)
  • In-App: 7.4/10 (Category avg: 8.3/10)
  • On-Site: 6.9/10 (Category avg: 8.1/10)

Who Is the Company Behind UserTesting?

  • Seller: Auros
  • Company Website:
  • Year Founded: 2007
  • HQ Location: San Francisco, CA
  • Twitter: @usertesting
    42,832 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,856 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UX Researcher, Product Designer
  • Top Industries: Computer Software, Financial Services
  • Company Size: 41% Large, 37% Medium

What Do G2 Reviewers Say About UserTesting?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of UserTesting, enabling quick setup and feedback for effective digital experiences.
  • Users value the valuable insights UserTesting provides, enhancing understanding of consumer sentiment effectively and efficiently.
  • Users value the time-saving feedback from UserTesting, allowing for swift, informed decisions without guesswork.
  • Users praise the helpful and quick customer support of UserTesting, enhancing their overall experience and effectiveness.
  • Users value the insightful feedback tools of UserTesting, enhancing understanding of consumer sentiment effectively and efficiently.
Cons
  • Users face testing difficulties due to technical issues and limited quality of participants in unmoderated studies.
  • Users express frustration over missing features in UserTesting, highlight difficulties with notes and survey formatting.
  • Users report survey issues, including limited lanes, low participant quality, and lengthy wait times for results.
  • Users find UserTesting to be expensive, especially considering the quality of the participant pool and support services.
  • Users find the limited functionality of UserTesting, particularly in analysis and feature reliability, frustrating at times.

What Are Recent G2 Reviews of UserTesting?

What Are G2 Users Discussing About UserTesting?

Dscout

Dscout is an AI-powered experience research platform for capturing in-context insights from high-quality participants. Leading brands use Dscout to test ideas, iterate quickly, collaborate, and build confidently. It covers research from recruitment and fielding through analysis and sharing. What research methods does Dscout support? Dscout supports usability testing, concept testing, interviews, field studies, diary studies, surveys, intercepts, card sorting, and more. Teams can combine multiple methods in one study, including multi-activity Diary studies. Who uses Dscout? User experience researchers (UXRs), product designers, product managers, market researchers, consumer insights teams, customer experience teams, e-commerce specialists, and website teams use Dscout at enterprise and mid-market companies. What is Dscout used for? Common use cases include: - Competitive and market research - Discovery research and continuous discovery - Prototyping and product design - Testing and validation - Personas and segmentation - GenAI testing What makes Dscout different? - Verified participants: ID and video verification, plus access to 3 million participants through Partner Panels - Built-in Private Panel management (CRM) for your own participants - Multi-method studies in one platform - Support at every pricing tier, with custom project help from the special services team - Enterprise-grade privacy and security How does Dscout use AI? Dscout's AI agents help teams plan, moderate, and analyze research. They work faster, follow best practices, and surface patterns that are easy to miss. Teams choose which AI features to use. All AI content is labeled and editable, and it cites sources when possible.

Average Rating: 4.5/5.0

Total Reviews: 188

How Do G2 Users Rate Dscout?

  • Ease of Use: 8.5/10 (Category avg: 9.1/10)
  • Sorting: 7.8/10 (Category avg: 8.5/10)
  • In-App: 7.8/10 (Category avg: 8.3/10)
  • On-Site: 6.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Dscout?

  • Seller: Dscout
  • Company Website:
  • Year Founded: 2011
  • HQ Location: Chicago, IL
  • LinkedIn® Page: www.linkedin.com
    299 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UX Researcher, Senior UX Researcher
  • Top Industries: Information Technology and Services, Financial Services
  • Company Size: 57% Large, 22% Medium

What Do G2 Reviewers Say About Dscout?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of Dscout, enabling quick study setups and fast response collection.
  • Users value the helpful customer support of Dscout, consistently providing timely assistance and addressing all inquiries.
  • Users value the intuitive usability and robust participant recruiting features of dscout, enhancing their research experience.
  • Users laud dscout for its excellent support and rapid, quality responses that enhance research efficiency and effectiveness.
  • Users highly value the engagement with participants, appreciating the unique ability to clarify questions throughout the process.
Cons
  • Users find the missing features in Dscout frustrating, particularly regarding randomization, bugs, and recruitment profile visibility.
  • Users find participant quality issues in Dscout, leading to unreliable data and a limited panel for diverse projects.
  • Users find Dscout's feature limitations frustrating, citing issues with analysis tools and poor export functionalities.
  • Users find the complex usability of Dscout challenging, with difficulties in navigation and managing studies effectively.
  • Users find the limited analysis capabilities of Dscout challenging, seeking better tools for video summarization and insights.

What Are Recent G2 Reviews of Dscout?

What Are G2 Users Discussing About Dscout?

Hotjar by Contentsquare

Hotjar by Contentsquare is the experience platform for teams who want to build better digital journeys, faster. With trusted data, context-aware AI, and built-in testing, it helps you optimize every part of the customer (or agent) journey. You can now understand, prioritize, and act faster to create experiences people love.

Average Rating: 4.3/5.0

Total Reviews: 332

How Do G2 Users Rate Hotjar by Contentsquare?

  • Ease of Use: 9.0/10 (Category avg: 9.1/10)
  • Sorting: 8.5/10 (Category avg: 8.5/10)
  • In-App: 8.9/10 (Category avg: 8.3/10)
  • On-Site: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Hotjar by Contentsquare?

  • Seller: Contentsquare
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @Contentsquare
    6,548 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,688 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 52% Small, 37% Medium

What Do G2 Reviewers Say About Hotjar by Contentsquare?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Hotjar, finding it straightforward to set up and understand for improving UX.
  • Users value the easy setup and insightful features of Hotjar, significantly enhancing their understanding of user experience.
  • Users value the comprehensive heatmaps of Hotjar, which provide crucial visual insights into user interactions and issues.
  • Users find Hotjar's helpful insights essential for identifying UX issues and improving website performance effectively.
  • Users value the session replay feature of Hotjar for its intuitive insights into user interactions and UX improvements.
Cons
  • Users often face a steep learning curve with Hotjar, which can hinder initial adoption and feature utilization.
  • Users experience missing features in Hotjar, with inaccurate heatmaps and limited analytics hindering overall effectiveness.
  • Users find the difficult filtering options in Hotjar frustrating, particularly when managing high volumes of recordings.
  • Users note that Hotjar can be quite expensive, especially with pricing based on individual features for growing businesses.
  • Users experience filtering issues with Hotjar, as data segmentation can be complicated and less intuitive.

What Are Recent G2 Reviews of Hotjar by Contentsquare?

What Are G2 Users Discussing About Hotjar by Contentsquare?

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Userback

Userback is a user feedback and bug tracking software solution that helps teams collect, understand, and act on product feedback from users and stakeholders. It's used by SaaS companies, product managers, developers, designers, and customer support teams to gather contextual feedback directly from web applications, supporting use cases such as bug reporting, usability testing, quality assurance, feature validation, and customer satisfaction tracking. Feedback items are enriched with screenshots, session data, and technical metadata so product teams can make informed decisions quickly, without switching between tools. - Visual feedback and bug reporting: Users submit annotated screenshots, screen recordings, and comments directly within the app. Bug reports automatically capture console logs, browser details, and other technical metadata for faster troubleshooting. - Session replay: Visualizes real user behavior alongside submitted feedback, helping teams identify and address issues in context. - In-app surveys and feature portal: Customizable NPS, CSAT, and CES surveys measure user sentiment and satisfaction. The feature portal lets teams manage, prioritize, and validate product ideas with their customer base. - AI-powered insights and automation: AI automatically categorizes feedback as bugs, ideas, or general inquiries, detects sentiment, and generates titles. Automation rules handle tasks like assignment and setting due dates. - Integrations and browser extension: Userback integrates with tools including Jira, Slack, Intercom, ClickUp, and GitHub. A browser extension is available for capturing feedback from any website or web application. Userback offers a Free Plan with essential features. Paid plans scale according to user needs, and all plans, including Free, support unlimited feedback collection.

Average Rating: 4.7/5.0

Total Reviews: 283

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How Do G2 Users Rate Userback?

  • Ease of Use: 9.3/10 (Category avg: 9.1/10)
  • Sorting: 8.2/10 (Category avg: 8.5/10)
  • In-App: 8.3/10 (Category avg: 8.3/10)
  • On-Site: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Userback?

  • Seller: Userback
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brisbane
  • Twitter: @userbackio
    202 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 81% Small, 8% Medium

What Do G2 Reviewers Say About Userback?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Userback, enjoying its intuitive interface and seamless feedback integration.
  • Users appreciate the easy feedback management of Userback, streamlining communication and improving issue identification with intuitive tools.
  • Users love the simple setup of Userback, making integration and feedback management quick and efficient.
  • Users appreciate the seamless integration and built-in screen capture features of Userback, enhancing their feedback collection process.
  • Users praise the simple and intuitive UI of Userback, streamlining feedback collection and management effortlessly.
Cons
  • Users note the limited customization options for visual design, making it hard to align with brand identity.
  • Users find feature limitations frustrating, especially regarding control over widget colors and overwhelming notifications.
  • Users desire missing features like customizable widget colours and multiple issue resolution states for better usability.
  • Users find the limited features of Userback restrict their ability to add clients and customize configurations.
  • Users find the limited options for user management restrictive, impacting their ability to tailor workflows effectively.

What Are Recent G2 Reviews of Userback?

What Are G2 Users Discussing About Userback?

Userlytics

Userlytics is a comprehensive user experience research platform designed to help businesses and agencies enhance digital experiences across websites, applications, and prototypes. Established in 2009, Userlytics integrates a global participant pool of over 2 million panelists with both moderated and unmoderated research methodologies, alongside a growing suite of AI-powered tools. The platform effectively supports the entire research lifecycle, from study creation and participant recruitment to data analysis and reporting, enabling teams to transform real user feedback into actionable insights. Targeted primarily at enterprises and agencies, Userlytics caters to a diverse audience that includes UX researchers, product managers, designers, and marketing teams across various industries. The platform allows organizations to recruit participants from its extensive global panel or manage their own audiences through the BYOU Panel Management feature. Additionally, new audience and quota capabilities empower researchers to target multiple participant groups within a single study, enhancing flexibility for complex or international research initiatives. Userlytics stands out with its integration of AI throughout the research experience. The AI Study Designer assists teams in converting research objectives into structured studies, while AI Moderation intelligently prompts follow-up questions during unmoderated sessions. Once sessions conclude, AI Annotations highlight key moments, and AI Insights facilitate exploration of study data through natural-language queries linked to participant evidence. Furthermore, AI Chart Summaries expedite data interpretation, and both qualitative and quantitative reporting features help convert findings into structured, shareable reports. The inclusion of AI Transcript Translations also streamlines the analysis of feedback from global participants. In addition to its AI capabilities, Userlytics offers features that simplify research operations. The Study Pulse tool provides a centralized overview of study progress, recruitment, sessions, analysis, and next steps. Participant Waiting Lists mitigate the impact of no-shows during moderated research, while the redesigned mobile tester experience enhances ease of participation in studies. Userlytics also provides professional services and access to senior UX consultants, further enriching the research process. A key differentiator for Userlytics is its proprietary ULX Score, which evaluates dimensions such as Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity, and Appearance. This benchmarking framework complements both qualitative and quantitative research, offering organizations a more comprehensive understanding of their digital experiences. By combining global participant recruitment, diverse testing methodologies, AI-driven study creation and analysis, participant management, benchmarking, and expert consultancy, Userlytics enables organizations to transition efficiently from research questions to evidence-based decisions, keeping real human feedback at the forefront of the process.

Average Rating: 4.4/5.0

Total Reviews: 183

How Do G2 Users Rate Userlytics?

  • Ease of Use: 8.2/10 (Category avg: 9.1/10)
  • Sorting: 7.6/10 (Category avg: 8.5/10)
  • In-App: 7.5/10 (Category avg: 8.3/10)
  • On-Site: 7.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Userlytics?

  • Seller: Userlytics
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Miami, Florida
  • Twitter: @Userlytics
    43,498 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    124 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UX Researcher, Senior UX Researcher
  • Top Industries: Computer Software, Financial Services
  • Company Size: 47% Medium, 32% Small

What Do G2 Reviewers Say About Userlytics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Userlytics, making setup and calendar sharing straightforward and efficient.
  • Users value the great customer support from Userlytics, appreciating prompt and helpful assistance whenever needed.
  • Users appreciate the easy setup of Userlytics, enabling quick feedback and efficient UX research processes.
  • Users appreciate the helpful customer support from Userlytics, enhancing their overall experience and project success.
  • Users appreciate the easy setup process of Userlytics, allowing for quick and effective campaign launches.
Cons
  • Users criticize the poor usability of Userlytics, citing confusing navigation and outdated interface design as major issues.
  • Users find the user experience frustrating, with a confusing and outdated interface that complicates usage significantly.
  • Users criticize the poor UI design of Userlytics, citing confusion and a cumbersome, outdated interface that hampers usability.
  • Users find the slow processes of Userlytics to be cumbersome and frustrating, affecting overall usability and experience.
  • Users face insufficient information due to limited language options and a need for enhanced analytics features.

What Are Recent G2 Reviews of Userlytics?

What Are G2 Users Discussing About Userlytics?

Lookback

Next-generation UX research platform for mobile & desktop

Average Rating: 4.3/5.0

Total Reviews: 19

How Do G2 Users Rate Lookback?

  • Ease of Use: 9.0/10 (Category avg: 9.1/10)
  • Sorting: 6.7/10 (Category avg: 8.5/10)
  • In-App: 9.6/10 (Category avg: 8.3/10)
  • On-Site: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Lookback?

  • Seller: Lookback
  • Year Founded: 2013
  • HQ Location: Santa Cruz, CA
  • Twitter: @lookback
    2,721 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Internet
  • Company Size: 62% Medium, 33% Large

What Are Recent G2 Reviews of Lookback?

What Are G2 Users Discussing About Lookback?