The channels feature has improved significantly, effectively powering our VOC which used to be an entirely manual process. Also the ability to connect with MCP and via Claude directly are huge in enabling us to bring the customer voice directly to where we work.

Our process of customer feedback, interactions and research has been centralized and streamlined by Dovetail The program allows the inclusion of organizations features, to help team players or users to identify specific patterns, themes and insights from multiple data sources Dovetail has remarkable collaboration capabilities, which ensures product managers, researchers and other stakeholders work together efficiently The interface for Dovetail is visually organized and very intuitive and this allows us to efficiently navigate all the research processes I like the AI powered capabilities from the software a d this helps us in summarizing our findings

The AI analysis is improving. I still use the same tagging and transcribing as core.