I find Dovetail incredibly valuable for its ability to streamline the process from customer interviews to extracting insights and saving both time and money. The use of AI to quickly summarize and extract common themes from customer feedback is immensely helpful. I also appreciate how it integrates seamlessly with tools like Zoom and Google Suite, making the workflow efficient.

Without Dovetail, I wouldn't be able to conduct as many user interviews or extract actionable insights as effectively as I do now. Having access to a complete transcript, automated highlights, and the ability to edit everything allows me to relax and concentrate fully on each interview. I use Dovetail several times a week. Recently, I've started integrating Intercom and am also working on connecting Slack to bring in insights from the customer support team.

I use Dovetail both at my full-time job as a UX researcher in a big product company and for smaller freelance projects, and it’s been a game changer in both settings. The automatic transcription is probably my favorite feature — I don’t have to waste time typing things out, and I can jump straight into tagging and organizing insights. I really like how easy it is to set up tags, group them into folders, and gradually build an analysis as I go through interviews. Pulling highlights into reels and then exporting them is another feature I lean on a lot. Stakeholders love seeing direct clips, and it makes the research feel more tangible. Lately, I’ve been using the built-in AI more and more. It’s great that I can ask it questions at different levels — within one user, a project, or even a whole folder — and get quick summaries or answers to research questions. It definitely speeds up the process of turning raw conversations into insights. And honestly, I appreciate that the most important features — transcription, tagging, highlights — are included in the lower-cost plan. That’s what makes it realistic for me to use Dovetail as a freelancer as well, not just in a corporate setting. Overall, it’s become one of those tools I can’t really imagine doing research without anymore.