Best User Research Tools with On-Site Capabilities

How Many User Research Tools Products Does G2 Track?

Total Products under this Category: 214

Category Stats (Oct 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Sep 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Quallie (+5.26%) - Among all products in this category, Quallie recorded the largest rating increase compared to last month

Last updated: October 23, 2026

How Does G2 Rank User Research Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 12,100+ Authentic Reviews
  • 214+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for User Research Tools

G2 Grid® for User Research Tools plotting products by satisfaction and market presence

Highlighted products: Sprig, User Interviews, UserTesting, Dscout, Discuss, Qualtrics Market Research, Lyssna, and Optimal.

Underlying data: [Grid® JSON](https://www.g2.com/categories/user-research/grids.json?focus%5B%5D=sprig&focus%5B%5D=user-interviews&focus%5B%5D=usertesting&focus%5B%5D=dscout&focus%5B%5D=discuss&focus%5B%5D=qualtrics-market-research&focus%5B%5D=lyssna&focus%5B%5D=optimal-optimal)

Hotjar by Contentsquare

Hotjar by Contentsquare is the experience platform for teams who want to build better digital journeys, faster. With trusted data, context-aware AI, and built-in testing, it helps you optimize every part of the customer (or agent) journey. You can now understand, prioritize, and act faster to create experiences people love.

Average Rating: 4.3/5.0

Total Reviews: 332

How Do G2 Users Rate Hotjar by Contentsquare?

  • Ease of Use: 9.0/10 (Category avg: 9.1/10)
  • Sorting: 8.5/10 (Category avg: 8.5/10)
  • In-App: 8.9/10 (Category avg: 8.3/10)
  • On-Site: 8.6/10 (Category avg: 8.1/10)

Who Is the Company Behind Hotjar by Contentsquare?

  • Seller: Contentsquare
  • Year Founded: 2012
  • HQ Location: Paris
  • Twitter: @Contentsquare
    6,548 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,688 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager, Digital Marketing Specialist
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 52% Small, 37% Medium

What Do G2 Reviewers Say About Hotjar by Contentsquare?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Hotjar, finding it straightforward to set up and understand for improving UX.
  • Users value the easy setup and insightful features of Hotjar, significantly enhancing their understanding of user experience.
  • Users value the comprehensive heatmaps of Hotjar, which provide crucial visual insights into user interactions and issues.
  • Users find Hotjar's helpful insights essential for identifying UX issues and improving website performance effectively.
  • Users value the session replay feature of Hotjar for its intuitive insights into user interactions and UX improvements.
Cons
  • Users often face a steep learning curve with Hotjar, which can hinder initial adoption and feature utilization.
  • Users experience missing features in Hotjar, with inaccurate heatmaps and limited analytics hindering overall effectiveness.
  • Users find the difficult filtering options in Hotjar frustrating, particularly when managing high volumes of recordings.
  • Users note that Hotjar can be quite expensive, especially with pricing based on individual features for growing businesses.
  • Users experience filtering issues with Hotjar, as data segmentation can be complicated and less intuitive.

What Are Recent G2 Reviews of Hotjar by Contentsquare?

What Are G2 Users Discussing About Hotjar by Contentsquare?

Userback

Userback is a user feedback and bug tracking software solution that helps teams collect, understand, and act on product feedback from users and stakeholders. It's used by SaaS companies, product managers, developers, designers, and customer support teams to gather contextual feedback directly from web applications, supporting use cases such as bug reporting, usability testing, quality assurance, feature validation, and customer satisfaction tracking. Feedback items are enriched with screenshots, session data, and technical metadata so product teams can make informed decisions quickly, without switching between tools. - Visual feedback and bug reporting: Users submit annotated screenshots, screen recordings, and comments directly within the app. Bug reports automatically capture console logs, browser details, and other technical metadata for faster troubleshooting. - Session replay: Visualizes real user behavior alongside submitted feedback, helping teams identify and address issues in context. - In-app surveys and feature portal: Customizable NPS, CSAT, and CES surveys measure user sentiment and satisfaction. The feature portal lets teams manage, prioritize, and validate product ideas with their customer base. - AI-powered insights and automation: AI automatically categorizes feedback as bugs, ideas, or general inquiries, detects sentiment, and generates titles. Automation rules handle tasks like assignment and setting due dates. - Integrations and browser extension: Userback integrates with tools including Jira, Slack, Intercom, ClickUp, and GitHub. A browser extension is available for capturing feedback from any website or web application. Userback offers a Free Plan with essential features. Paid plans scale according to user needs, and all plans, including Free, support unlimited feedback collection.

Average Rating: 4.7/5.0

Total Reviews: 283

G2 Deal: Save 25% on your first annual subscription

Whether you're ready to purchase today or prefer to try Business Plus out for 14 days for free, you will receive 25% discount when you purchase an annual Userback plan via G2. Prior to the 25% discount, plans start at $29 per month.

Price: ~~From $29 per month~~ → From $21.75 per month

View this exclusive G2 deal

How Do G2 Users Rate Userback?

  • Ease of Use: 9.3/10 (Category avg: 9.1/10)
  • Sorting: 8.2/10 (Category avg: 8.5/10)
  • In-App: 8.3/10 (Category avg: 8.3/10)
  • On-Site: 8.7/10 (Category avg: 8.1/10)

Who Is the Company Behind Userback?

  • Seller: Userback
  • Company Website:
  • Year Founded: 2014
  • HQ Location: Brisbane
  • Twitter: @userbackio
    202 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Founder, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 81% Small, 8% Medium

What Do G2 Reviewers Say About Userback?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Userback, enjoying its intuitive interface and seamless feedback integration.
  • Users appreciate the easy feedback management of Userback, streamlining communication and improving issue identification with intuitive tools.
  • Users love the simple setup of Userback, making integration and feedback management quick and efficient.
  • Users appreciate the seamless integration and built-in screen capture features of Userback, enhancing their feedback collection process.
  • Users praise the simple and intuitive UI of Userback, streamlining feedback collection and management effortlessly.
Cons
  • Users note the limited customization options for visual design, making it hard to align with brand identity.
  • Users find feature limitations frustrating, especially regarding control over widget colors and overwhelming notifications.
  • Users desire missing features like customizable widget colours and multiple issue resolution states for better usability.
  • Users find the limited features of Userback restrict their ability to add clients and customize configurations.
  • Users find the limited options for user management restrictive, impacting their ability to tailor workflows effectively.

What Are Recent G2 Reviews of Userback?

What Are G2 Users Discussing About Userback?

Userlytics

Userlytics is a comprehensive user experience research platform designed to help businesses and agencies enhance digital experiences across websites, applications, and prototypes. Established in 2009, Userlytics integrates a global participant pool of over 2 million panelists with both moderated and unmoderated research methodologies, alongside a growing suite of AI-powered tools. The platform effectively supports the entire research lifecycle, from study creation and participant recruitment to data analysis and reporting, enabling teams to transform real user feedback into actionable insights. Targeted primarily at enterprises and agencies, Userlytics caters to a diverse audience that includes UX researchers, product managers, designers, and marketing teams across various industries. The platform allows organizations to recruit participants from its extensive global panel or manage their own audiences through the BYOU Panel Management feature. Additionally, new audience and quota capabilities empower researchers to target multiple participant groups within a single study, enhancing flexibility for complex or international research initiatives. Userlytics stands out with its integration of AI throughout the research experience. The AI Study Designer assists teams in converting research objectives into structured studies, while AI Moderation intelligently prompts follow-up questions during unmoderated sessions. Once sessions conclude, AI Annotations highlight key moments, and AI Insights facilitate exploration of study data through natural-language queries linked to participant evidence. Furthermore, AI Chart Summaries expedite data interpretation, and both qualitative and quantitative reporting features help convert findings into structured, shareable reports. The inclusion of AI Transcript Translations also streamlines the analysis of feedback from global participants. In addition to its AI capabilities, Userlytics offers features that simplify research operations. The Study Pulse tool provides a centralized overview of study progress, recruitment, sessions, analysis, and next steps. Participant Waiting Lists mitigate the impact of no-shows during moderated research, while the redesigned mobile tester experience enhances ease of participation in studies. Userlytics also provides professional services and access to senior UX consultants, further enriching the research process. A key differentiator for Userlytics is its proprietary ULX Score, which evaluates dimensions such as Appeal, Adequacy, Distinction, Usability, Trust, Performance, Affinity, and Appearance. This benchmarking framework complements both qualitative and quantitative research, offering organizations a more comprehensive understanding of their digital experiences. By combining global participant recruitment, diverse testing methodologies, AI-driven study creation and analysis, participant management, benchmarking, and expert consultancy, Userlytics enables organizations to transition efficiently from research questions to evidence-based decisions, keeping real human feedback at the forefront of the process.

Average Rating: 4.4/5.0

Total Reviews: 183

How Do G2 Users Rate Userlytics?

  • Ease of Use: 8.2/10 (Category avg: 9.1/10)
  • Sorting: 7.6/10 (Category avg: 8.5/10)
  • In-App: 7.5/10 (Category avg: 8.3/10)
  • On-Site: 7.4/10 (Category avg: 8.1/10)

Who Is the Company Behind Userlytics?

  • Seller: Userlytics
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Miami, Florida
  • Twitter: @Userlytics
    43,498 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    124 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: UX Researcher, Senior UX Researcher
  • Top Industries: Computer Software, Financial Services
  • Company Size: 47% Medium, 32% Small

What Do G2 Reviewers Say About Userlytics?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Userlytics, making setup and calendar sharing straightforward and efficient.
  • Users value the great customer support from Userlytics, appreciating prompt and helpful assistance whenever needed.
  • Users appreciate the easy setup of Userlytics, enabling quick feedback and efficient UX research processes.
  • Users appreciate the helpful customer support from Userlytics, enhancing their overall experience and project success.
  • Users appreciate the easy setup process of Userlytics, allowing for quick and effective campaign launches.
Cons
  • Users criticize the poor usability of Userlytics, citing confusing navigation and outdated interface design as major issues.
  • Users find the user experience frustrating, with a confusing and outdated interface that complicates usage significantly.
  • Users criticize the poor UI design of Userlytics, citing confusion and a cumbersome, outdated interface that hampers usability.
  • Users find the slow processes of Userlytics to be cumbersome and frustrating, affecting overall usability and experience.
  • Users face insufficient information due to limited language options and a need for enhanced analytics features.

What Are Recent G2 Reviews of Userlytics?

What Are G2 Users Discussing About Userlytics?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works
Connect G2 to ChatGPTConnect G2 to Claude

Survicate

Survicate is a customer feedback platform built for product, research, marketing, and CX teams. Collect feedback across every channel, analyze it with AI and customizable dashboards, and act on it through 45+ native integrations, all in one place. Start with surveys. Deploy targeted CSAT, NPS, and custom surveys across your website, mobile app, email, Braze In-App messages, and Intercom chat. Advanced logic, behavioral targeting, and AI-generated follow-up questions help you ask the right people the right questions at the right moment. Then go further. Research Hub automatically categorizes feedback, detects trends, and surfaces patterns across all your sources. Ask Research Assistant a question and get instant answers backed by actual customer quotes, no manual digging required. Prefer working in your AI assistant? Survicate MCP connects your feedback data to tools like Claude, ChatGPT, and Cursor, so you can query responses, check survey results, and create new surveys right from the chat. Finally, close the loop. Push feedback directly to the tools your teams already use: create Jira tickets from bug reports, sync responses to HubSpot or Salesforce, trigger automated workflows in Braze or Klaviyo, and keep everyone aligned with real-time Slack summaries. Feedback stops being a report, joins discussions where they happen, and starts driving decisions that matter. Why teams choose Survicate: Multi-channel surveys with behavioral targeting and advanced logic AI that categorizes feedback and detects trends automatically Customizable dashboards for a real-time view of key metrics across teams Research Assistant for instant, source-backed answers to research questions Survicate MCP to work with your feedback data inside Claude, ChatGPT, Cursor, and other AI assistants 45+ native integrations with HubSpot, Salesforce, Braze, Zendesk, and more Every AI insight backed by verifiable customer quotes With Survicate, customer feedback stops being noise and starts driving the decisions that matter.

Average Rating: 4.6/5.0

Total Reviews: 204

How Do G2 Users Rate Survicate?

  • Ease of Use: 9.2/10 (Category avg: 9.1/10)
  • Sorting: 8.2/10 (Category avg: 8.5/10)
  • In-App: 8.7/10 (Category avg: 8.3/10)
  • On-Site: 8.3/10 (Category avg: 8.1/10)

Who Is the Company Behind Survicate?

  • Seller: Survicate
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Warsaw, MA
  • Twitter: @Survicate
    12,830 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    57 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Product Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Small, 43% Medium

What Do G2 Reviewers Say About Survicate?

AI-generated summary from verified user reviews

Pros
  • Users find Survicate's ease of use remarkable, enabling quick survey creation and efficient utilization of client feedback.
  • Users appreciate the versatile survey management of Survicate, enjoying intuitive design and stellar customer support for feedback collection.
  • Users highlight the stellar customer support of Survicate, praising its responsiveness and helpfulness in addressing issues.
  • Users value the multiple easy integrations offered by Survicate, enhancing functionality and efficiency in their workflows.
  • Users are impressed with the seamless integrations of Survicate, enhancing their survey deployment and data collection experience.
Cons
  • Users face challenges with audience targeting and customization in Survicate, limiting their overall effectiveness and flexibility.
  • Users highlight audience targeting limitations and insufficient customization options, impacting overall functionality and flexibility.
  • Users find limited customization in Survicate, restraining their ability to personalize widgets and surveys effectively.
  • Users note survey limitations in customization options and insufficient analysis features, impacting overall flexibility and user experience.
  • Users find Survicate's missing features frustrating, citing limitations in customization and audience targeting automation.

What Are Recent G2 Reviews of Survicate?

What Are G2 Users Discussing About Survicate?

Qualaroo

Qualaroo is designed to capture real-time user insights in-app and on your website using contextual, AI-powered micro-surveys. Those Nudge surveys slide in at the right moment without feeling annoying. You can show them only to people who have just had trouble with onboarding, only to paid users, only to visitors from a certain campaign, or to almost any segment you can define. AI turns piles of open-text answers into clear insights instead of leaving you with a giant list to read. Popular use cases: • In-app feedback for iOS and Android • Website intercept and exit-intent surveys • Quick real-time NPS or CSAT checks • Feedback on prototypes from Figma, Adobe XD, InVision, and similar tools • Behavior-triggered questions based on what users are doing AI Feedback Engine: the part that does the heavy lifting The AI looks at responses as they come in and keeps the insights useful. It powers: • AI Survey Creator: builds micro-surveys from a short description • AI Sentiment Analysis: sorts open-text answers into themes and feelings automatically • AI Targeting Suggestions: helps pick the right audience segments based on behavior or properties • AI Branching Logic: only shows follow-up questions that make sense, so people do not get tired • AI Insight Summaries: turns hundreds of replies into short, readable takeaways • AI Multi-language Support: handles surveys in over 70 languages while keeping the meaning clear • AI Report Highlights: flags important patterns and new responses so nothing gets missed Everything else you'd expect from a modern feedback tool: • Advanced targeting by identity, behavior, location, exit intent, and custom properties • Nudge placement options and mobile in-app support • Heatmaps and session recordings for extra context • Custom branding, colors, and logo • Branching and skip logic • Multilingual surveys in 70+ languages • Integrations with common tools and solid reporting dashboards Whether the goal is catching feedback while someone is still on the page, checking how a new feature feels in the app, or getting quick, honest answers without waiting for email replies, Qualaroo brings the real-time pieces together in one tool.

Average Rating: 4.3/5.0

Total Reviews: 46

How Do G2 Users Rate Qualaroo?

  • Ease of Use: 8.4/10 (Category avg: 9.1/10)
  • Sorting: 8.6/10 (Category avg: 8.5/10)
  • In-App: 9.3/10 (Category avg: 8.3/10)
  • On-Site: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Qualaroo?

  • Seller: Qualaroo
  • Year Founded: 2012
  • HQ Location: San Antonio, TX
  • Twitter: @Qualaroo
    36,879 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 45% Medium, 43% Small

What Do G2 Reviewers Say About Qualaroo?

AI-generated summary from verified user reviews

Pros
  • Users appreciate Qualaroo's advanced targeting features, allowing for actionable feedback from relevant audiences and significant improvements.
  • Users appreciate Qualaroo's advanced targeting features, enabling relevant feedback and significant improvements to their services.
  • Users appreciate Qualaroo's advanced targeting features that enhance feedback relevance and drive actionable insights.
  • Users value the advanced targeting features of Qualaroo, enabling effective feedback collection from relevant audiences.
  • Users value Qualaroo's advanced targeting features, enabling them to gather valuable feedback from relevant audiences.

What Are Recent G2 Reviews of Qualaroo?

What Are G2 Users Discussing About Qualaroo?

Lookback

Next-generation UX research platform for mobile & desktop

Average Rating: 4.3/5.0

Total Reviews: 19

How Do G2 Users Rate Lookback?

  • Ease of Use: 9.0/10 (Category avg: 9.1/10)
  • Sorting: 6.7/10 (Category avg: 8.5/10)
  • In-App: 9.6/10 (Category avg: 8.3/10)
  • On-Site: 10.0/10 (Category avg: 8.1/10)

Who Is the Company Behind Lookback?

  • Seller: Lookback
  • Year Founded: 2013
  • HQ Location: Santa Cruz, CA
  • Twitter: @lookback
    2,721 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Internet
  • Company Size: 62% Medium, 33% Large

What Are Recent G2 Reviews of Lookback?

What Are G2 Users Discussing About Lookback?