Best A/B Testing Software

Testing and personalization platforms test versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which encourages visitors to convert better. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these tools to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and web content management systems, and they integrate with digital analytics and heat maps software to track visitor behavior.

To qualify for inclusion in the A/B Testing Software category, a product must:

  • Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
  • Deploy multiple versions of any web content in real time
  • Perform split-URL experiments
  • Adjust and manage traffic volume to experiment variations
  • Provide tools for both technical and non-technical users to perform tests
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    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy

    Unbounce
    (157)4.5 out of 5
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    Optimized for quick response

    Get more leads, more sales, and more customers with the leading landing page platform. Unbounce lets you create and publish your own landing pages, without needing a developer to code ‘em. It’s an easier and faster way to get more conversions from your traffic. ✔️Build Any Page on Your Own With our easy drag-and-drop builder and an all-you-can-eat buffet of 100+ templates, you can bring any campaign vision to life in a fraction of the time it would take with a developer. ✔️Create the Exact Pa

    Omnisend - Email Marketing & Automation for Ecommerce provides the omnichannel approach for sales-driven marketers that have outgrown the generic email marketing platforms. Join more than 40,000 merchants that have trusted their e-commerce marketing automation to Omnisend. Our platform provides a complete solution for connecting your ecommerce business with potential and existing customers across multiple customer journey touchpoints. Try a more personalized omnichannel touch with your custo

    Instapage
    (138)4.6 out of 5
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    Optimized for quick response

    Instapage is the leader in post-click-optimization ™. Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. With over three million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 i

    Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100

    AB Tasty
    (33)4.4 out of 5
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    Optimized for quick response

    AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more conversions and revenue on all their digital assets. We provide marketing and product teams with an easy-to-use optimization platform, allowing them to turn website visitors into customers, subscribers or leads, while delivering outstanding user experiences. AB Tasty's customer list includes Ashley Furniture, Kiehl's, Sephora, USA Today, Saint Laurent Paris, as well as more

    Algolia
    (22)4.7 out of 5
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    Optimized for quick response

    Algolia is a hosted search platform with unique differentiators for all important aspects of search. User Experience: Algolia is designed from the ground up to maximize the speed of search and solve the pain of relevance tuning. Accessing the right piece of content on websites and apps has never been faster or more intuitive. Developer Experience: Algolia is an API-centric company with comprehensive documentation and support provided by software engineers. We love to work with developers to pu

    Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers busine

    Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally

    Landingi is an end-to-end landing page platform for digital marketers and agencies. We strongly believe that delivering a platform to build, publish and personalize landing pages as well as traffic sources will significantly help marketers achieve outstanding campaign results and keep costs reasonable. We provide all the tools to speed up and simplify the process of building, publishing, optimizing and managing landing pages on a large scale for the lead generation process. Landingi is inte

    Convert Experiences is a fast, flicker free, GDPR compliant conversion rate optimization tool that doesn’t store any personal data. The preferred choice of SMEs and CRO agencies for the past decade, Convert Experiences offers advanced features for the technically savvy, 4X faster support for all its customers and A/B, split, multi-page, multivariate testing and personalization abilities from one user-friendly dashboard. Continuously updated with fixes and functionalities, Convert Experiences

    Monetate is the leader in personalization software for consumer-facing brands. Our approach starts with the understanding that each individual is unique. We enable brands to create individualized experiences that surprise and delight customers, improving engagement and business performance. The Monetate platform is open and independent, working seamlessly across your marketing stack. Monetate is real-time too, combining marketer-driven instincts with machine learning to deliver 1-to-1 personal

    Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.

    Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

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    ion interactive, by ScribbleLive empowers organizations to engage, target, and convert higher quality leads using a code-free, data-driven solution. From interactive infographics to landing pages, assessments, quizzes and more, ion interactive helps its customers build and leverage their interactive brand as an opportunity to quickly drive enticing and relevant online experiences and build revenue. Every buyer touchpoint is an opportunity for insight and understanding, and ion capitalizes on t

    Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-s

    Omniconvert is a conversion rate optimization platform which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversio

    Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion.

    Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website.

    Stop guessing what works for your website and start testing with Google Optimize — for free. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business. Optimize lets you make website changes and get set up to AB test in minutes. Now also integrated with Google Analytics and Google AdWords.

    SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful digital businesses. Only the SiteSpect's patented solutions enable customers to optimize the entire user experience from the front-end (client-side) to the back-end (server-side) while centrally managing across all channels, business units and product lines from a single platform. Unlike all other A/B testing tools, SiteSpect’s unique technology doesn't use tags or sit on top of t

    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it

    Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product. In a competitive and fragmented mobile marketplace, the Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastruct

    IBM Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand. Acquire More Contacts: Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand. Enhance Customer Experience: Enhance customer experiences by delivering per

    Intellimize
    (5)4.8 out of 5
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    Optimized for quick response

    Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.

    NotifyVisitors is an engagement and retention application that provides a cross-device customer involvement for various business sectors using mediums such as Web Push & Push Notification, Progressive Web App, In-App & Web Banners, and Surveys. It uses precise analytics to communicate with the right customers with real-time engagement.

    SiteGainer is a next generation A/B testing and conversion optimization platform.

    Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display.

    Reach more citizens with the most preferred communications platform for government

    SALESmanago Marketing Automation provides an easy to implement next generation solutions that redefine the way traditional marketing tools are used. Every day we are going above and beyond the expectations regarding the capabilities of email marketing, dynamic & personalized website content, social media marketing, anonymous marketing automation, online advertising and mobile marketing. Our main goal is to create a product that empowers its users to implement any kind of marketing process

    WhatUsersDo performs UX testing of websites. The tool provides you with videos of customers using and reviewing your website. Site owners can use feedback to identify bugs and improve user experience.

    Concurra is an all-in-one conversion rate optimization technology platform designed specifically around the needs of agencies. Concurra combines A/B testing, session, live mapping and heat mapping, into one easy to use tool that gives marketers the ability to manage multiple website from a single dashboard.

    Yieldify is a customer journey optimization company that brings personalization to the full customer journey. We combine award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. To date, we've influenced over 100 million sales through more than 200,000 journeys. We currently deliver customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and Megabus.

    Evolv Technologies is defining autonomous optimization for the digital era. Using breakthrough artificial intelligence, developed over the course of ten years, Evolv helps enterprise customers continuously optimize their digital KPIs and meet their goals and objectives. The company’s flagship product, Ascend, is used today by recognized brands around the world to improve experiences across web and mobile.

    Bound is an audience profiling, segmentation, and personalization solution. The platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies,

    Convertize is a conversion optimisation software built around consumer psychology to convert more of your visitors into buyers. Add predictive notifications to any page of your website in a single drag and drop, personalise user experience with SmartPlugins™, and implement and A/B test over 250 persuasion tactics using our SmartEditor™.

    live & breath conversion optimization, analytics and usability

    Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-

    Reactful is a powerfully simple tool that impacts your business by helping you react to the digital body language of your users in real time. Easily program your sites, landing pages and blogs to react to the real time digital body language of your visitors.

    Taplytics builds the world’s best Mobile Optimization Platform through best in class A/B testing, Push Notification and Analytics software for iOS, Android and Web. Our platform will help you build better products by helping you test and validate data-informed product decisions quickly and easily.

    Toonimo simplifies the web user experience with customized graphical annotations and a real human voice. We enable organizations to add an interactive overlay that guides users with step-by-step walkthroughs. Driven by an intelligent decision engine, Toonimo delivers real-time, personalized guidance and support for both customers and users. Use Cases : - Employee training - Onboard new customers - Reduce customer support - Improve website conversion - Change management Main Features: - Re

    8Seconds offers solutions to optimize creative content in emails and landing pages.

    Adalysis is a PPC Management platform including analytics, AB testing, and real-time insights.

    Addue is a marketing automation tool for internet marketers and affiliates help to route, A/B tests, and conversion tracking.

    Atomatest, by Automaton, is testing platform that gives you a simple, automated way to test landing pages, campaigns and integrations. The tool helps you automate monitoring, test multiple different personas and variations, and sets recurrence to make sure everything is running as expected - all at scale. Atomatest is built for a business user but with the same powerful testing tools an SDET might use, allowing drop down configuration rather than code.

    Check What's Grabbing Users' Attention. First Impression Testing for UX Designers.

    Azetone offers UX analytics, A/B testing and personalization for iOS and Android apps.

    Blix Traffic is a WiFi based location analytics solution providing retailers, banks, auto dealerships, property and tourism venues with anonymous insights into customer engagement and behavior.

    The tool for A/B testing and personalization

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