Best A/B Testing Software

Testing and personalization platforms test versions of webpages and digital experiences to promote the best outcomes. Marketers and web developers use A/B testing tools to deploy different versions of digital content, such as calls to action or images, and track which encourages visitors to convert better. Performance results can be combined with segmentation data (such as the visitor’s age, or whether they arrived via social media or search) to personalize experiences to each visitor. Marketers use these tools to improve conversion rates and engage more of the visitors that interact with their brands online. Testing and personalization platforms are deployed on top of web development infrastructure and web content management systems, and they integrate with digital analytics and heat maps software to track visitor behavior.

To qualify for inclusion in the A/B Testing Software category, a product must:

  • Conduct split-traffic experiments with defined, trackable goals to determine best performing web content
  • Deploy multiple versions of any web content in real time
  • Perform split-URL experiments
  • Adjust and manage traffic volume to experiment variations
  • Provide tools for both technical and non-technical users to perform tests
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A/B Testing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

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    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

    Freshmarketer is an all-in-one conversion rate optimization tool packed with all the powerful features you need to increase website conversions. From heatmaps and A/B testing to running polls and receiving feedback from your website visitors, you’re completely equipped to boost your conversion rate like never before.

    AB Tasty
    (32)4.4 out of 5
    Optimized for quick response
    Optimized for quick response

    AB Tasty is a SAAS application created for e-marketers that enables them to optimize their websites and conversion rates without technical knowledge. They can test several versions of their website to identify which one has the greatest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate. Specialized knowledge no longer required Thanks to our graphical editor, you won't need any technical knowledge to make adjustments to your website. Make any changes you want in just a few clicks. Create any and all testing scenarios You can create all of your tests from the same interface: A/B tests, A/B/C tests, etc., as well as tests on pages behind logins, multi-page tests (tunnel) and multivariate tests (MVT). Precisely define the pages and visitors to include in your tests Combine unlimited criteria, whether by URL, content type, navigation behavior, device type... You can also use your own data for test targeting purposes. Measure everything Define your business indicators, whether it's your visitor engagement, conversion rate, the turnover generated, or average cart value. Put your faith in the figures We save your business indicators for each variation and compare the performance differences with the original. A statistical reliability indicator tells you whether the differences are significant and from what point you can rely on the figures for your decision making. Identify the most effective messages Use the advanced analysis feature to identify the most relevant message for each type of visitor. Deliver the right message, to the right visitor, at the right time Easily personalize the customer experience for different user segments based on information gained from testing. Pricing Information: https://www.abtasty.com/pricing/ Our short video on https://www.youtube.com/watch?v=U0bofkWpx6c

    Instapage
    (136)4.6 out of 5
    Optimized for quick response
    Optimized for quick response

    Instapage is the leader in post-click-optimization ™. Our solution helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale. With over three million landing pages converting above 22%, Instapage is helping 15,000+ customers across 100 countries capture more value from their campaigns. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, Instapage is ranked #1 in customer satisfaction.

    Algolia
    (22)4.7 out of 5
    Optimized for quick response
    Optimized for quick response

    Algolia is a hosted search platform with unique differentiators for all important aspects of search. User Experience: Algolia is designed from the ground up to maximize the speed of search and solve the pain of relevance tuning. Accessing the right piece of content on websites and apps has never been faster or more intuitive. Developer Experience: Algolia is an API-centric company with comprehensive documentation and support provided by software engineers. We love to work with developers to push the search experience beyond its traditional limits. Infrastructure: With 36 data centers in 15 regions, Algolia serves billions of queries weekly in under 50 ms for more than 5,000 customers, including many Fortune 500 companies. Algolia is highly scalable and reliable, with a 99.99% SLA and both server and provider redundancy.

    Unbounce
    (153)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    Convert more prospects into leads, sales, and signups with Unbounce’s landing page and conversion marketing platform. You (yes, you) can quickly build, publish and test your own landing pages, popups, and sticky bars — no coding skills needed. ✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages! ✔ OPTIMIZE your campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, and advanced audience targeting. ✔ INTEGRATE your landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp. ✔ CONVERT more prospects with targeted sticky bars and popups that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time. Over 15,000 businesses, including The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite, use Unbounce to drive leads and revenue. You should join them. Wanna know if your existing landing pages are actually good? Head on over to unbounce.com/landing-page-analyzer to test your page's power and get actionable fixes to make it a high-converting machine. Interested in just jumping in and getting your hands dirty with our builder? You can try it out for yourself in our live preview here: preview.unbounce.com

    Landingi is an end-to-end landing page platform for digital marketers and agencies. We strongly believe that delivering a platform to build, publish and personalize landing pages as well as traffic sources will significantly help marketers achieve outstanding campaign results and keep costs reasonable. We provide all the tools to speed up and simplify the process of building, publishing, optimizing and managing landing pages on a large scale for the lead generation process. Landingi is integrated with leading marketing tools so that the marketer can take full advantage of his existing marketing stack and deliver high-quality leads.

    Optimizely is the world’s leader in digital experience optimization, allowing businesses to dramatically drive up the value of their digital products, commerce and campaigns through its best in class experimentation software platform. By replacing digital guesswork with evidence-based results, Optimizely enables product and marketing professionals to accelerate innovation, lower the risk of new features, and drive up the return on investment from digital by up to 10X. Over 26 of the Fortune 100 companies choose Optimizely to power their global digital experiences. Optimizely’s impressive customer list includes eBay, FOX, IBM, The New York Times and many more global enterprises. To learn more, visit optimizely.com.

    VWO is world’s leading web testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. VWO’s connected platform allows businesses to optimize their web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. While promoting a culture of experimentation, VWO empowers business leaders to make data-driven decisions and expedite growth for their functions. VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.

    Convert Experiences is a fast, flicker free, GDPR compliant conversion rate optimization tool that doesn’t store any personal data. The preferred choice of SMEs and CRO agencies for the past decade, Convert Experiences offers advanced features for the technically savvy, 4X faster support for all its customers and A/B, split, multi-page, multivariate testing and personalization abilities from one user-friendly dashboard. Continuously updated with fixes and functionalities, Convert Experiences runs on 5000+ websites, has supported over 40 billion tests and personalizations, and is associated with brands like Sony, Conversion Rate Experts and Jabra.

    Only Evergage’s real-time personalization and customer data platform (CDP) delivers The Power of 1, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site, uses your app or opens your emails – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage's hundreds of clients delight their visitors, prospects and customers every day, building valuable relationships and driving greater revenues and customer loyalty through the platform.

    Oracle Maxymiser enables the optimization of customer experiences with data science technologies covering multivariate testing, audience-segment discovery, and predictive personalization.

    Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, allowing the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield daily for launching new personalization campaigns, running server-side and client-side A/B tests, leveraging machine-learning for product and content recommendations, and employing algorithms for smartly triggered email and push notifications. Headquartered in New York, the company serves more than 300 brands across the world.

    Target makes it easy for you to create personalized digital experiences that deliver real results and revenue.

    Monetate is the leader in personalization software for consumer-facing brands. Our approach starts with the understanding that each individual is unique. We enable brands to create individualized experiences that surprise and delight customers, improving engagement and business performance. The Monetate platform is open and independent, working seamlessly across your marketing stack. Monetate is real-time too, combining marketer-driven instincts with machine learning to deliver 1-to-1 personalization at scale. Founded in 2008, Monetate influences billions of dollars in annual revenue for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

    Automate & optimize paid and organic social across every network. Naytev's modern approach to Social Media Management enables content teams to fully understand the ROI of their content, and as a result make better decisions around publishing and promotion.

    Crazy Egg is like a pair of x-ray glasses that lets you see exactly what people are doing on your website. Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website.

    Optimized for quick response

    ion interactive, by ScribbleLive empowers organizations to engage, target, and convert higher quality leads using a code-free, data-driven solution. From interactive infographics to landing pages, assessments, quizzes and more, ion interactive helps its customers build and leverage their interactive brand as an opportunity to quickly drive enticing and relevant online experiences and build revenue. Every buyer touchpoint is an opportunity for insight and understanding, and ion capitalizes on this with seamless, design-driven interactive content. In September 2017, ScribbleLive acquired ion interactive, to enhance ScribbleLive’s content solution offering.

    Omniconvert is a conversion rate optimization platform which allows marketers to deploy A/B tests, surveys and personalization experiments with minimum help from the IT The platform has been built with the conversion optimization process in mind: 1. Run on-site surveys in order to find out specific barriers the website users might have (eg. lack of trust, bad UX, no purchase intention etc.) 2. Based on the survey results, create a hypothesis about what can be done in order to improve conversions 3. Create experiments using the A/B Testing tool or the web personalization engine - advanced segmentation (segments from CRM, GTM, weather API, etc) on the webpage or through exit-intent overlays. 4. Easily track KPIs or events such as cart abandonment rate, page engagement, number of clicks on certain links or page elements. 5. Sometimes you win, sometimes you learn: get the knowledge or keep the winning experiments. 6. Save the reports 7. Repeat

    Stop guessing what works for your website and start testing with Google Optimize — for free. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each customer and for your business. Optimize lets you make website changes and get set up to AB test in minutes. Now also integrated with Google Analytics and Google AdWords.

    SiteSpect is leading the advancement of customer experience optimization solutions for the world's most successful digital businesses. Only the SiteSpect's patented solutions enable customers to optimize the entire user experience from the front-end (client-side) to the back-end (server-side) while centrally managing across all channels, business units and product lines from a single platform. Unlike all other A/B testing tools, SiteSpect’s unique technology doesn't use tags or sit on top of the browser, and was built so you’ll never have to fear of data inaccuracies, site speed and flicker issues, limitations on what you can test, or deployment constraints. Instead, SiteSpect sits in the flow of your digital traffic for full visibility of requests and responses allowing for real-time business impact. Our solution is PCI compliant and fully redundant, and can be deployed via private cloud, public cloud or on-premise behind your firewall.

    BrightInfo doubles your conversion rate using a personalization algorithm that automatically analyzes visitor behaviour and serves highly relevant content to each at suitable points during the natural browsing flow. Each visitor on-site experience is made unique, thus fostering interaction between visitors and brand. The content is served through a unique overlaying interface of branded triggers and display units. BrightInfo is completely automated. Once set up (a line of code, that’s all it takes) the algorithm runs autonomously and requires no extra-work from the site operator; there are no rules to set, no audience to segment, no assumptions to assume. The BrightInfo algorithm self-learns how to best use the site’s content assets to prolong and deepen visitors’ engagement, which leads to higher conversion rate. Much higher. A/B testing during free trial ensures BrightInfo’s impact on conversion rate is beyond reproach.

    Apptimize helps native iOS and Android apps rapidly iterate to make amazing users experiences through A/B Testing, Instant Updates, and Feature Flags. With Apptimize, mobiles apps are no longer trapped by poor data or App Store approvals to quickly improve their product. In a competitive and fragmented mobile marketplace, the Apptimize Platform empowers teams to innovate faster while creating internal operational efficiencies across Product, Marketing, and Engineering. Apptimize’s infrastructure enables continuous iteration at scale to compound wins in conversion and engagement rates, ultimately generating ROI for your business. Our portfolio represents 1.2 Billion downloads of the mobile ecosystem while our technology services both globally-recognized Fortune 100 companies and start-up innovators in the market. On average, companies in the Apptimize portfolio experience double-digit growth against key business metrics within their first 5-10 tests.

    IBM Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand. Acquire More Contacts: Respond to visitors’ interests in real time with targeted messages and make a case for them to continue engaging with your brand. Enhance Customer Experience: Enhance customer experiences by delivering personalized content, based on the rules and data you have. Boost Marketing Effectiveness: Use the power of cognitive to learn from every customer interaction and continually improve your customer engagement.

    SiteGainer is a next generation A/B testing and conversion optimization platform.

    Intellimize
    (3)4.8 out of 5
    Optimized for quick response
    Optimized for quick response

    Intellimize automatically optimizes websites to drive revenue and customer acquisition. The company’s AI dynamically personalizes mobile and desktop websites for each unique visitor in real time.

    Concurra is an all-in-one conversion rate optimization technology platform designed specifically around the needs of agencies. Concurra combines A/B testing, session, live mapping and heat mapping, into one easy to use tool that gives marketers the ability to manage multiple website from a single dashboard.

    Reach more citizens with the most preferred communications platform for government

    WhatUsersDo performs UX testing of websites. The tool provides you with videos of customers using and reviewing your website. Site owners can use feedback to identify bugs and improve user experience.

    Yieldify is a customer journey optimization company that brings personalization to the full customer journey. We combine award-winning software with a proven CJO methodology to deliver measurable results quickly and easily. To date, we've influenced over 100 million sales through more than 200,000 journeys. We currently deliver customer journey optimization for over 1,000 leading e-commerce websites, including Domino’s Pizza, L’Oreal and Megabus.

    Evolv Technologies is defining autonomous optimization for the digital era. Using breakthrough artificial intelligence, developed over the course of ten years, Evolv helps enterprise customers continuously optimize their digital KPIs and meet their goals and objectives. The company’s flagship product, Ascend, is used today by recognized brands around the world to improve experiences across web and mobile.

    Bound is an audience profiling, segmentation, and personalization solution. The platform delivers powerful insights by combining data on known and anonymous audience, leveraging over 30 data partners including LinkedIn and Bombora. Combined, the platform and personalization experts empower marketers to build advanced segments and deliver personalized experiences that increase ROI on digital channels, convert leads, upsell, and close deals. Bound counts some of the world’s largest B2B companies, such as HPE, Rockwell Automation, WP Engine, and M-Files, as customers.

    Convertize is a conversion optimisation software built around consumer psychology to convert more of your visitors into buyers. Add predictive notifications to any page of your website in a single drag and drop, personalise user experience with SmartPlugins™, and implement and A/B test over 250 persuasion tactics using our SmartEditor™.

    live & breath conversion optimization, analytics and usability

    Personyze is a comprehensive personalization toolkit that provides everything you need to create engaging experiences on your website and across channels, using a powerful combination of behavioral targeting, interest-based recommendations, and personalized email broadcasting. Personyze works on any website regardless of platform and can integrate with any CRM, any third-party email solution, and any analytics solution, and comes with Google Analytics integration and internal analytics out-of-the-box. The first component of Personyze is the dynamic targeting tool, which allows you to define your visitor segmentation and use the magic of Personyze to show them any content you can imagine, ranging from simple visual edits on the site to targeted emails, popups, or banners, targeted using any behavior or user variable that is technologically available, including behaviors on the site, referral source, landing page, integrated CRM data, known interests, and more. The second component is the dynamic AI-generated product/content recommendations, which are displayed anywhere on your site or in your emails, using completely customizable display widgets. With an algorithm for any situation, you can combine individual and crowd data to present recommendations like Most Popular from User Interests, View It Again, Buy It Again, Your Abandoned Cart (email or on site), Replenish Your Stock, Latest Content by Your Favorite Authors, and more. Combine this with the ability to send targeted email drips with content/product recommendations, detailed internal analytics, reporting, and KPI tracking, A/B Testing, and you have a complete solution for personalization.

    Reactful is a powerfully simple tool that impacts your business by helping you react to the digital body language of your users in real time. Easily program your sites, landing pages and blogs to react to the real time digital body language of your visitors.

    Taplytics builds the world’s best Mobile Optimization Platform through best in class A/B testing, Push Notification and Analytics software for iOS, Android and Web. Our platform will help you build better products by helping you test and validate data-informed product decisions quickly and easily.

    Toonimo simplifies the web user experience with customized graphical annotations and a real human voice. We enable organizations to add an interactive overlay that guides users with step-by-step walkthroughs. Driven by an intelligent decision engine, Toonimo delivers real-time, personalized guidance and support for both customers and users. Use Cases : - Employee training - Onboard new users - Reduce customer support - Improve website conversion - Change management Main Features: - Real human voice guidance - Rich media effects - Step-by-step Walkthroughs - Self-service editor - Multi-language support - A/B testing - Reporting and analytics And more..

    8Seconds offers solutions to optimize creative content in emails and landing pages.

    Adalysis is a PPC Management platform including analytics, AB testing, and real-time insights.

    Addue is a marketing automation tool for internet marketers and affiliates help to route, A/B tests, and conversion tracking.

    Atomatest, by Automaton, is testing platform that gives you a simple, automated way to test landing pages, campaigns and integrations. The tool helps you automate monitoring, test multiple different personas and variations, and sets recurrence to make sure everything is running as expected - all at scale. Atomatest is built for a business user but with the same powerful testing tools an SDET might use, allowing drop down configuration rather than code.

    Check What's Grabbing Users' Attention. First Impression Testing for UX Designers.

    Azetone offers UX analytics, A/B testing and personalization for iOS and Android apps.

    Blix Traffic is a WiFi based location analytics solution providing retailers, banks, auto dealerships, property and tourism venues with anonymous insights into customer engagement and behavior.

    The tool for A/B testing and personalization

    Change Again is A/B testing tool for web-sites

    Checkbot for Chrome can test that your site follows 50+ SEO, speed and security web best practices.

    CloudEngage increases overall conversions and maximizes the ROI of AdWords, social media, and email marketing campaigns.

    Conductrics offers an API that allows users to create targeted, self-optimizing, customer-facing web and mobile applications.

    Learn More About A/B Testing Software