Compare Marketo vs Pardot

See this
comparison of Marketo vs. Pardot
based on data from user reviews. Marketo rates 4.1/5 stars with 1,858 reviews. Pardot rates 4.0/5 stars with 1,515 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Marketo Solution Bundles
Contact Us
Growth
$1,250
per month
 
Plus
$2,500
per month
 
Advanced
$4,000
per month
 
Free Trial Unavailable
Free Trial Unavailable
Marketo
Marketo Solution Bundles
Contact Us
Free Trial Unavailable
Pardot
Growth
$1,250per month
Plus
$2,500per month
Advanced
$4,000per month
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.3
7.9
Ease of Use
Ease of Use
7.1
7.6
Ease of Setup
Ease of Setup
6.4
7.2
Ease of Admin
Ease of Admin
7.6
8.0
Quality of Support
Quality of Support
7.2
7.4
Ease of Doing Business With
Ease of Doing Business With
7.6
7.9
Product Direction (% positive)
Product Direction (% positive)
7.9
7.4
Meets Requirements
Marketo
8.3
Pardot
7.9
Ease of Use
Marketo
7.1
Pardot
7.6
Ease of Setup
Marketo
6.4
Pardot
7.2
Ease of Admin
Marketo
7.6
Pardot
8.0
Quality of Support
Marketo
7.2
Pardot
7.4
Ease of Doing Business With
Marketo
7.6
Pardot
7.9
Product Direction (% positive)
Marketo
7.9
Pardot
7.4

Features

Email Marketing
Building and Personalizing Emails
Marketo
8.2
Pardot
8.0
Sending Outbound Emails
Marketo
8.7
Pardot
8.4
Manage Email Deliverability
Marketo
8.0
Pardot
8.1
Automated Email Responses
Marketo
8.5
Pardot
8.3
Online Marketing
Landing Pages and Forms
Marketo
7.7
Pardot
7.4
Dynamic Content
Marketo
7.7
Pardot
7.4
A/B Testing
Marketo
7.8
Pardot
7.4
Mobile Optimized
Marketo
7.1
Pardot
7.2
Search Tracking and Optimization
Marketo
7.2
Pardot
7.2
Lead Management
Marketing Lead Database
Marketo
8.5
Pardot
8.0
Data Quality Management
Marketo
7.7
Pardot
7.5
Segmentation
Marketo
8.2
Pardot
8.0
Lead Scoring and Grading
Marketo
8.2
Pardot
8.0
Lead Nurturing
Marketo
8.3
Pardot
8.1
Online Behavior Tracking
Marketo
7.9
Pardot
7.8
Automated Alerts and Tasks
Marketo
8.2
Pardot
7.9
CRM Lead Integration
Marketo
8.2
Pardot
8.3
Campaign Management
Program Management
Marketo
8.3
Pardot
7.6
Event / Webinar Marketing
Marketo
8.3
Pardot
7.6
Calendaring
Marketo
7.0
Pardot
7.1
Budgeting
Marketo
6.7
Pardot
6.5
Social
Social Listening
Marketo
6.8
Pardot
6.1
Social Sharing
Marketo
7.3
Pardot
6.4
Social Campaigns
Marketo
7.3
Pardot
6.4
Social Engagement
Marketo
7.1
Pardot
6.5
Social Ads
Marketo
7.1
Pardot
6.2
Reporting & Analytics
Basic Reporting
Marketo
7.5
Pardot
7.3
Web Analytics
Marketo
7.0
Pardot
6.8
ROI Analytics
Marketo
6.9
Pardot
6.5
Revenue Analytics
Marketo
7.0
Pardot
6.4
SEO / Keyword Analytics
Marketo
6.5
Pardot
6.4
Platform
Customization
Marketo
7.5
Pardot
6.9
Workflow Capability
Marketo
7.8
Pardot
7.7
User, Role, and Access Management
Marketo
8.3
Pardot
8.0
Internationalization
Marketo
7.4
Pardot
7.4
Sandbox / Test Environments
Marketo
6.9
Pardot
6.9
Performance and Reliability
Marketo
7.5
Pardot
8.1
Output Document Generation
Marketo
7.4
Pardot
8.3
Integration
Data Import & Export Tools
Marketo
8.0
Pardot
8.0
Integration APIs
Marketo
7.8
Pardot
7.7
Breadth of Partner Applications
Marketo
8.1
Pardot
7.3

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
17.9%
34.1%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
57.6%
54.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
24.5%
11.4%
Marketo
Small-Business
17.9%
Mid-Market
57.6%
Enterprise
24.5%
Pardot
Small-Business
34.1%
Mid-Market
54.6%
Enterprise
11.4%

Reviewers' Industry

 
Computer Software
28.0%
Computer Software
21.6%
 
Information Technology and Services
12.2%
Information Technology and Services
13.5%
 
Marketing and Advertising
12.0%
Marketing and Advertising
10.9%
 
Internet
6.7%
Internet
5.5%
 
Financial Services
4.2%
Financial Services
3.1%
 
Other
36.9%
Other
45.4%
Marketo
Computer Software
28.0%
Information Technology and Services
12.2%
Marketing and Advertising
12.0%
Internet
6.7%
Financial Services
4.2%
Other
36.9%
Pardot
Computer Software
21.6%
Information Technology and Services
13.5%
Marketing and Advertising
10.9%
Internet
5.5%
Financial Services
3.1%
Other
45.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Most Helpful Critical Review
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

 
Marketo
Most Helpful Favorable Review
Ben B.
Administrator in Information Technology and Services

I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...

Most Helpful Critical Review
Agency in Marketing and Advertising

Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...

Pardot
Most Helpful Favorable Review
Zach L.
Administrator in E-Learning

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Allie C.
Administrator in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

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Videos

 

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Marketo

Marketo Engagement Platform uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engagement Platform helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

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