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# Adobe Marketo Engage vs Salesforce Marketing Cloud Comparison - What are their main differences?

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Adobe Marketo EngageSalesforce Marketing Cloud[+ Add Product](#)

Pricing

**Adobe Marketo Engage**
Free Trial

**Contact Us** Per Month · Select 

**Contact Us** Per Month · Prime

**Contact Us** Per Month · Ultimate

**Contact Us** Per Month · Growth

Show more

**Salesforce Marketing Cloud**

**Starting at $1,250.00** Per Month · Pro

**Starting at $3,750.00** Per Month · Corporate

**Contact Us** · Enterprise

**Pricing Insights**
from reviews

Perceived Cost

**Adobe Marketo Engage**
$$$$$

**Salesforce Marketing Cloud**
$$$$$

Average Discount

**Adobe Marketo Engage**
17%2% more

**Salesforce Marketing Cloud**
15%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Adobe Marketo Engage** 6 months
Based on 100 responses

**Salesforce Marketing Cloud** 6 months
Based on 100 responses

Return on Investment

**Adobe Marketo Engage** 6 months
Based on 100 responses

**Salesforce Marketing Cloud** 6 months
Based on 100 responses

 ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

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**Pros & Cons**
from reviews

**Adobe Marketo Engage**
[
Ease of Use (193)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551625&qs=pros-and-cons#reviews)[
Automation (185)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1549863&qs=pros-and-cons#reviews)[
Learning Curve (176)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1550790&qs=pros-and-cons#reviews)[
Steep Learning Curve (135)
](https://www.g2.com/products/adobe-marketo-engage/reviews?filters%5Bsentiment_snippet%5D=1551684&qs=pros-and-cons#reviews)

**Salesforce Marketing Cloud**
[
Ease of Use (341)
](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1671807&qs=pros-and-cons#reviews)[
Automation (197)
](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1672276&qs=pros-and-cons#reviews)[
Learning Curve (209)
](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1669128&qs=pros-and-cons#reviews)[
Steep Learning Curve (152)
](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews?filters%5Bsentiment_snippet%5D=1668371&qs=pros-and-cons#reviews)

Integrations

**Adobe Marketo Engage**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e89d21750715f4646ed61c011b2917dc/adobe-acrobat.png "Product Avatar Image")

Adobe Acrobat

](https://www.g2.com/products/adobe-acrobat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image")

Adobe Express

](https://www.g2.com/products/adobe-express/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-journey-optimizer.png "Product Avatar Image")

Adobe Journey Optimizer

](https://www.g2.com/products/adobe-journey-optimizer/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d35bd7ed5dac9c71a644f1a99af5cff6/al-advantage.png "Product Avatar Image")

AL ADVANTAGE

](https://www.g2.com/products/al-advantage/reviews)[
View all
](https://www.g2.com/products/adobe-marketo-engage/integrations)

**Salesforce Marketing Cloud**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image")

Amazon Simple Storage...

](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")

Attentive

](https://www.g2.com/products/attentive/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image")

Data 360 (formerly Salesforce Data Cloud)

](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image")

Dynamic Yield

](https://www.g2.com/products/dynamic-yield/reviews)[
View all
](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/integrations)

Screenshots

**Adobe Marketo Engage**
 ![Adobe Marketo Engage screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457717/Marketo-Engage-CVS-Health-Summit-Session-Artwork.png)

**Salesforce Marketing Cloud**
 ![Salesforce Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58105/1.-einstein-overview.png)

**Ratings**
from reviews

Meets Requirements

**Adobe Marketo Engage**

**8.3** /10

Based on 2,803 responses

**Salesforce Marketing Cloud**

**8.2** /10

Based on 3,303 responses

Ease of Use

**Adobe Marketo Engage**

**7.4** /10

Based on 2,882 responses

**Salesforce Marketing Cloud**

**7.6** /10

Based on 3,788 responses

Ease of Setup

**Adobe Marketo Engage**

**6.9** /10

Based on 1,527 responses

**Salesforce Marketing Cloud**

**7.3** /10

Based on 2,255 responses

Ease of Admin

**Adobe Marketo Engage**

**7.7** /10

Based on 1,181 responses

**Salesforce Marketing Cloud**

**7.8** /10

Based on 1,719 responses

Quality of Support

**Adobe Marketo Engage**

**7.6** /10

Based on 2,658 responses

**Salesforce Marketing Cloud**

**7.7** /10

Based on 3,118 responses

Has the product been a good partner in doing business?

**Adobe Marketo Engage**

**7.7** /10

Based on 1,174 responses

**Salesforce Marketing Cloud**

**8.0** /10

Based on 1,686 responses

Product Direction (% positive)

**Adobe Marketo Engage**

**8.0** /10

Based on 2,608 responses

**Salesforce Marketing Cloud**

**7.5** /10

Based on 3,188 responses

**Features**
ratings from reviews

Marketing Automation

**7.2** /10

Based on 2,166 responses

**7.7** /10

Based on 1,367 responses

Mobile Marketing

**8.3** /10

Based on 140 responses

**8.7** /10

Based on 56 responses

Account Data Management

**8.2** /10

Based on 423 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Sales Engagement

**7.5** /10

Based on 44 responses

Not enough data

Push Notification

Not enough data

**9.2** /10

Based on 35 responses

Personalization Engines

Not enough data

**8.8** /10

Based on 49 responses

SMS Marketing

Not enough data

**8.9** /10

Based on 41 responses

Customer Journey Mapping

Not enough data

**8.4** /10

Based on 122 responses

Attribution

Not enough data

**8.5** /10

Based on 51 responses

Customer Journey Analytics

Not enough data

**8.0** /10

Based on 59 responses

Landing Page Builders

Not enough data

**7.8** /10

Based on 53 responses

Lead Capture

Not enough data

**7.8** /10

Based on 57 responses

Loyalty Management

Not enough data

**9.2** /10

Based on 16 responses

A/B Testing

Not enough data

**8.4** /10

Based on 17 responses

Email Tracking

**7.5** /10

Based on 99 responses

Not enough data

Outbound Call Tracking

**7.3** /10

Based on 24 responses

Not enough data

Sales Enablement

**7.5** /10

Based on 22 responses

Not enough data

Marketing Account Intelligence

**8.3** /10

Based on 371 responses

Not enough data

Account-Based Analytics

**8.1** /10

Based on 346 responses

Not enough data

AI Marketing Agents

Not enough data

**9.5** /10

Based on 215 responses

Marketing Analytics

Not enough data

**8.2** /10

Based on 148 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
23.4%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
24.7%

Small-Business(50 or fewer emp.)
23.4%

Mid-Market(51-1000 emp.)
51.9%

Enterprise(\> 1000 emp.)
24.7%

Small-Business(50 or fewer emp.)
28.3%

Mid-Market(51-1000 emp.)
47.3%

Enterprise(\> 1000 emp.)
24.4%

Small-Business(50 or fewer emp.)
28.3%

Mid-Market(51-1000 emp.)
47.3%

Enterprise(\> 1000 emp.)
24.4%

**Reviewers' Industry**

[![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](https://www.g2.com/products/adobe-marketo-engage/reviews)
Adobe Marketo Engage

Computer Software
24.8%

Information Technology and Services
13.2%

Marketing and Advertising
11.9%

Internet
5.4%

Financial Services
4.3%

Other
40.4%

[![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
Salesforce Marketing Cloud

Computer Software
12.8%

Marketing and Advertising
12.0%

Information Technology and Services
10.2%

Financial Services
5.2%

Internet
3.3%

Other
56.5%

Alternatives

**Adobe Marketo Engage Alternatives**

 ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft")

[
Salesloft
](/products/salesloft/reviews)

 ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud")

[
Salesforce Sales Cloud
](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach")

[
Outreach
](/products/outreach/reviews)

**Salesforce Marketing Cloud Alternatives**

 ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")

[
Bloomreach
](/products/bloomreach-bloomreach/reviews)

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

[
SAP Engagement Cloud...
](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

## Adobe Marketo Engage vs Salesforce Marketing Cloud FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Agentforce Marketing... vs Adobe Marketo Engage?

Adobe Marketo Engage stands out for its slightly higher G2 rating and stronger segmentation capabilities, while Agentforce Marketing... is favored for its integration with enterprise data and automation depth.

| [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) |
| --- | --- |
| 4.0/5 (4,629 reviews) | 4.1/5 (3,149 reviews) |
| Enterprise | Mid-Market |
| 7.3 | 6.8 |
| 7.7 | 7.5 |
| Integration with Salesforce ecosystem and advanced automation | Granular segmentation and real-time CRM integration |

### How do the pricing models of Agentforce Marketing... and Adobe Marketo Engage compare?

Agentforce Marketing... and Adobe Marketo Engage are rated at parity for value, with no significant difference in reviewer satisfaction on price or cost.

- **Agentforce Marketing...:** Reviewers note that costs can increase significantly depending on organizational requirements, especially when adding modules.
- **Adobe Marketo Engage:** Reviewers mention that the platform's pricing can be hard to justify for smaller teams or organizations with simpler needs, and some features feel gated behind higher tiers.

### What are the best alternatives to Agentforce Marketing... and Adobe Marketo Engage?

The top three alternatives to Agentforce Marketing... and Adobe Marketo Engage are Agentforce Sales, Bloomreach, and Braze.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | Enterprise | Costs can increase with added modules | Integration with Salesforce ecosystem and automation |
| [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5 (3,149 reviews) | Mid-Market | Pricing can be hard to justify for smaller teams | Granular segmentation and CRM integration |
| [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,875 reviews) | Mid-Market | — | Comprehensive sales automation and CRM capabilities |
| [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5 (777 reviews) | Mid-Market | — | Personalization and digital experience management |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1,689 reviews) | Mid-Market | — | Cross-channel campaign orchestration |

### Which AI Marketing Agents features should I prioritize when comparing Agentforce Marketing... and Adobe Marketo Engage?

Buyers comparing Agentforce Marketing... and Adobe Marketo Engage should prioritize segmentation, automation, integrations, ease of setup, and reporting capabilities.

- **Segmentation:** Adobe Marketo Engage is frequently cited for its granular segmentation, with 193 all-time mentions of ease of use and 143 for features, while Agentforce Marketing... is praised for advanced segmentation and integration with Salesforce Data Cloud.
- **Automation:** Adobe Marketo Engage has 185 all-time mentions for automation, and Agentforce Marketing... is highlighted for AI-driven automation and journey orchestration.
- **Integrations:** Agentforce Marketing... integrates with Tableau and the Salesforce ecosystem; Adobe Marketo Engage is noted for integrations with Qualified and Knak, with 131 all-time mentions for integrations.
- **Ease of Setup:** Agentforce Marketing... scores 7.3, Adobe Marketo Engage 6.8 on Ease of Setup.
- **Reporting:** Agentforce Marketing... is cited for strong reporting and analytics, while Adobe Marketo Engage reviewers mention the need for third-party BI tools for advanced reporting.

### What are the pros and cons of Agentforce Marketing... vs Adobe Marketo Engage?

Agentforce Marketing...'s headline strength is its deep integration with Salesforce and automation capabilities, while Adobe Marketo Engage is strongest in segmentation and CRM integration.

- **Agentforce Marketing... strengths:** Deep integration with Salesforce ecosystem, advanced automation, strong segmentation, and centralized data management.
- **Agentforce Marketing... trade-offs:** Steep learning curve, complex setup, resource-intensive implementation, and higher costs with added modules.
- **Adobe Marketo Engage strengths:** Granular segmentation (193 all-time mentions for ease of use, 143 for features), robust automation (185 mentions), real-time CRM integration, and flexible campaign management.
- **Adobe Marketo Engage trade-offs:** Steep learning curve (176 all-time mentions), complex and sometimes outdated interface (57 mentions), reporting limitations, and pricing concerns for smaller teams.

### Is Agentforce Marketing... or Adobe Marketo Engage better for small businesses?

Adobe Marketo Engage is a better fit for small businesses, as its largest reviewer segment is Mid-Market, which includes more small-business representation than Agentforce Marketing...'s Enterprise focus.

- **Agentforce Marketing...:** Largest segment is Enterprise; reviewers highlight its suitability for organizations with mature data strategies and complex requirements.
- **Adobe Marketo Engage:** Largest segment is Mid-Market; reviewers note its flexibility, scalability, and suitability for smaller teams and less complex use cases.

### Which AI Marketing Agents platform has better integrations?

Adobe Marketo Engage is favored for integrations, with more reviewer-cited integration partners and higher all-time mention counts.

- **Agentforce Marketing...:** Integrates with Tableau, with 13 all-time mentions; reviewers also highlight integration with the Salesforce ecosystem.
- **Adobe Marketo Engage:** Integrates with Qualified (70 all-time mentions) and Knak (6 mentions); 131 all-time mentions for integrations and 71 for easy integrations.

### How do Agentforce Marketing... and Adobe Marketo Engage compare on customer support?

Agentforce Marketing... and Adobe Marketo Engage are rated at parity for Quality of Support, with scores of 7.7 and 7.5 respectively, indicating similar reviewer satisfaction.

- **Agentforce Marketing...:** Reviewers describe support as helpful during onboarding and transition, with some noting the need for technical expertise for troubleshooting.
- **Adobe Marketo Engage:** Reviewers report mixed experiences, with some citing helpful onboarding and others noting inconsistent support response times and the need for more guided onboarding.

### Which is easier to implement, Agentforce Marketing... or Adobe Marketo Engage?

Agentforce Marketing... has a higher Ease of Setup score (7.3 vs. 6.8), indicating reviewers find it somewhat easier to implement than Adobe Marketo Engage.

- **Agentforce Marketing...:** Reviewers note that setup can be complex and resource-intensive, especially for non-technical teams, but onboarding support is available and the process is smoother with Salesforce expertise.
- **Adobe Marketo Engage:** Reviewers mention a steep learning curve and technical complexity during setup, with initial configuration requiring significant expertise, especially for CRM integration and domain authentication.

### Which product has better Segmentation?

Adobe Marketo Engage is stronger on Segmentation, with more frequent and detailed reviewer mentions of its segmentation capabilities.

- **Agentforce Marketing...:** Reviewers highlight advanced segmentation and integration with Salesforce Data Cloud, supporting personalized campaigns and audience targeting.
- **Adobe Marketo Engage:** 193 all-time mentions for ease of use, 143 for features, and frequent praise for granular segmentation, Smart Lists, and dynamic content capabilities.