Response from Laura | Omnisend of Omnisend
Hi! Thank you so much for your feedback. We truly understand your concerns regarding the deliverability matter. There are many factors impact on general deliverability: it’s your Sender’s email, your database, the content of your emails, the reputation. Usually, deliverability depends mostly on the quality of your database and emails sent. Since you’ve mentioned the other services, we assume, you’ve been using them for some time before switching to Omnisend. And when it comes to migrating from one ESP to another, changes in deliverability might happen due to these reasons:
1. Your content changed
2. Internet service providers need some time to adjust the metrics regarding current and previous interactions with your mail or domain.
But we’ve got this covered! We have a Warm-plan for you, and it will help you to improve your Sender’s reputation. Please, focus on sending out your promotions to the most engaged contacts first, and we promise it will definitely boost your deliverability. Also, here is the article about the Warm-up plan I mentioned above:
https://support.omnisend.com/en/articles/2939571-warm-up-with-omnisend
(these might also be useful: https://www.omnisend.com/blog/sender-reputation-warming/
https://support.omnisend.com/en/articles/2905369-changes-in-deliverability-rates-when-migrating-to-a-new-esp)
In addition, we’d really appreciate if you could let our Support team know about all the details. We’ll do our best to check all the possible reasons more closely, and offer a relevant solution. We are available 24/7 for you and can be reached via In-app chat or email at support@omnisend.com
See how Omnisend improved