Omnisend Pricing Overview

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Free

$0.00

Per Month

Best for starting businesses or for exploring Omnisend

Standard

Starting at $16.00

Per Month

Best for growing and medium-sized businesses focused on email marketing

Pro

Starting at $59.00

Per Month

Best for high-volume senders aimed at adding extra power with SMS

Pricing that scales as your business grows

FREE
Best for starting businesses or for exploring Omnisend

STANDARD:
Best for growing and medium-sized businesses focused on email marketing

PRO
Best for high-volume senders aimed at adding extra power with SMS

Omnisend has 3 pricing editions, from $0 to $59. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Omnisend is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Omnisend must be conducted with the seller.

Pricing information was last updated on October 09, 2024

Omnisend Pricing FAQs

Generated using AI

According to G2 reviewers, Omnisend's pricing is best suited for small ecommerce businesses, particularly those running Shopify or WooCommerce stores. The overwhelming majority of G2 reviews come from small business owners in retail, apparel, food and beverages, cosmetics, and consumer goods who praise Omnisend's affordability relative to Klaviyo. The free and Standard plans appeal to startups and growing stores needing core email automation without high costs. G2 reviewers in marketing agencies also highlight Omnisend as a cost-effective recommendation for ecommerce clients. The Pro plan suits higher-volume senders prioritizing SMS and advanced reporting. Mid-market businesses in health, wellness, and consumer goods also appear frequently among satisfied G2 reviewers.

Omnisend's free tier limits users to 500 emails per month, 60 SMS, and 500 web push notifications, though it includes core features like automation workflows, segmentation, popups, A/B testing, and 24/7 support. G2 reviewers note the free plan is genuinely useful for early-stage businesses. Omnisend's paid plans, starting at $16/month for Standard, unlock unlimited web push notifications, higher email volumes scaled to contact list size, and a Customer Success Manager from 60K contacts. The Pro plan at $59/month adds unlimited emails, advanced segmentation, advanced reporting, and priority support. G2 users frequently cite the email volume caps and SMS limitations as the primary reasons for upgrading.

G2 reviewers overwhelmingly consider Omnisend good value, particularly when compared to alternatives like Klaviyo and Mailchimp. Numerous G2 users explicitly mention switching to Omnisend due to significant cost savings while retaining comparable or superior features. Reviewers frequently highlight that Omnisend's pricing delivers strong ROI through automation workflows, abandoned cart recovery, and segmentation. Some G2 reviewers note that pricing grows quickly as contact lists expand, and SMS costs can climb for high-volume senders. A few small business owners find the monthly fees challenging. However, the recurring sentiment across hundreds of G2 reviews is that Omnisend's pricing delivers strong ROI, with many users reporting that automation revenue easily offsets subscription costs.

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Omnisend Pricing Reviews

(2)

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

12/22/2024

"The best email software for ecommerce"

5/5

What do you like best about Omnisend?

Omnisend offers incredible value for the price, their plans are very generous for what you pay. The email design editor is powerful AND flexible, making it easy to create beautiful and conversion driven campaigns. Their customer support is outstanding, even through the chatbot, honestly I can’t remember the last time I needed to talk to a human. Plus, it’s super easy to create great-looking and high-performing popups, both functionally and visually. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

I’d love to see more native integrations with CRMs, support for RSS campaigns, and the ability to automate tasks like unsubscribing inactive contacts automatically. It would also be helpful to be able to duplicate automations between different stores, even if they’re not on the same platform. Review collected by and hosted on G2.com.

What problems is Omnisend solving and how is that benefiting you?

Omnisend helps us clearly see which actions drive ROI. We can distinguish not just between different popups, but also between their versions thanks to A/B testing. It also shows exactly how much revenue each campaign and each automated flow generates.

Being able to see where every customer is in their lifecycle is amazing. It allows us to send the right messages to the right people, which increases customer lifetime value with ease. Plus, with split paths to test different approaches, we can boost not only sales but also engagement. Review collected by and hosted on G2.com.

Response from Omnisend Support of Omnisend

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Thanks for the awesome review! 😊 We’re thrilled that Omnisend is hitting the mark for lead generation and email marketing. We’re also taking notes on your wishlist of features—rest assured, we’re always working on making things even better. In the meantime, We’ll keep it simple and intuitive while you keep crushing those reports!

Cheryl S.

Resident Faculty

Consumer Services

Small-Business (50 or fewer emp.)

10/24/2019

"Effective Email Marketing with Room for Improvement"

2/5

What do you like best about Omnisend?

I like the way that Omnisend integrates with Shopify. I also like that I can import my own templates. Review collected by and hosted on G2.com.

What do you dislike about Omnisend?

The customer service is atrocious. Every time I need to ask for help, the agent takes 3 to 5 minutes in between replies, often forgets what we're talking about, and usually doesn't solve the issue. The last time I needed help, it was 45 minutes in between replies. This is completely unacceptable.

The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates.

Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Review collected by and hosted on G2.com.

Response from Matija Lesko of Omnisend

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Really appreciate you taking the time to share what's working and where we fell short. It's great to hear the Shopify integration and template flexibility are helping you build those personalized flows that drive real connections with your audience, and that the switch from MailerLite is delivering better results. That said, we hear you on the onboarding experience and the challenges with flow migration. That's not the smooth start we want for anyone. We'd love to hear more about the Google Drive integration challenges you're facing and help optimize everything so your flows work exactly the way you envisioned. Please reach out via in-app chat or email us at support@omnisend.com so we can dig into the specifics and make sure your flows and dynamic content are working seamlessly going forward.