Omnisend Pricing Overview

Yes. According to G2 data, Omnisend offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.

According to G2 data, Omnisend pricing in 2026 starts at $16.00 and can reach $59.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Omnisend's official pricing page for the most current details.

According to G2 reviewers, Omnisend's pricing is best suited for small ecommerce businesses, particularly those running Shopify or WooCommerce stores. The overwhelming majority of G2 reviews come from small business owners in retail, apparel, food and beverages, cosmetics, and consumer goods who praise Omnisend's affordability relative to Klaviyo. The free and Standard plans appeal to startups and growing stores needing core email automation without high costs. G2 reviewers in marketing agencies also highlight Omnisend as a cost-effective recommendation for ecommerce clients. The Pro plan suits higher-volume senders prioritizing SMS and advanced reporting. Mid-market businesses in health, wellness, and consumer goods also appear frequently among satisfied G2 reviewers.

Omnisend's free tier limits users to 500 emails per month, 60 SMS, and 500 web push notifications, though it includes core features like automation workflows, segmentation, popups, A/B testing, and 24/7 support. G2 reviewers note the free plan is genuinely useful for early-stage businesses. Omnisend's paid plans, starting at $16/month for Standard, unlock unlimited web push notifications, higher email volumes scaled to contact list size, and a Customer Success Manager from 60K contacts. The Pro plan at $59/month adds unlimited emails, advanced segmentation, advanced reporting, and priority support. G2 users frequently cite the email volume caps and SMS limitations as the primary reasons for upgrading.

G2 reviewers overwhelmingly consider Omnisend good value, particularly when compared to alternatives like Klaviyo and Mailchimp. Numerous G2 users explicitly mention switching to Omnisend due to significant cost savings while retaining comparable or superior features. Reviewers frequently highlight that Omnisend's pricing delivers strong ROI through automation workflows, abandoned cart recovery, and segmentation. Some G2 reviewers note that pricing grows quickly as contact lists expand, and SMS costs can climb for high-volume senders. A few small business owners find the monthly fees challenging. However, the recurring sentiment across hundreds of G2 reviews is that Omnisend's pricing delivers strong ROI, with many users reporting that automation revenue easily offsets subscription costs.