--- title: Omnisend Reviews meta\_title: 'Omnisend Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1263 reviews by the users' company size, role or industry to find out how Omnisend works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 1263 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Omnisend Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. [(202 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846361&qs=pros-and-cons#reviews) Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. [(115 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1847077&qs=pros-and-cons#reviews) Users commend the **excellent customer support** from both AI and human representatives at Omnisend. [(109 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1844882&qs=pros-and-cons#reviews) Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. [(108 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1849172&qs=pros-and-cons#reviews) Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. [(98 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1843570&qs=pros-and-cons#reviews) Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. [(60 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846627&qs=pros-and-cons#reviews) Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. [(60 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846734&qs=pros-and-cons#reviews) Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. [(40 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1845792&qs=pros-and-cons#reviews) Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. [(33 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1845408&qs=pros-and-cons#reviews) Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. [(33 mentions)](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846501&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Omnisend ##### 1. Ease of Use Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. [ See 202 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846361&qs=pros-and-cons#reviews) See Related User Reviews ND Nishan D. Small-Business (50 or fewer emp.) 4.5/5 "Seamless Ecommerce Solutions with Omnisend" What do you like about Omnisend? I really like how simple Omnisend is, especially with its dashboard and user interface, which are easy to use. It's comprehensive enough for us to set ![Rimvydas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rimvydas S.") RS Rimvydas S. Small-Business (50 or fewer emp.) 4.5/5 "Easy WooCommerce Automations That Drive Orders Fast" What do you like about Omnisend? The main thing I like is how easy it is to set up automations for WooCommerce. Abandoned cart and welcome emails were quick to launch and started brin ##### 2. Helpful Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. [ See 115 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1847077&qs=pros-and-cons#reviews) See Related User Reviews ![Jakub P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jakub P.") JP Jakub P. 4.5/5 "Empowers Email Campaign Automation with Top-Notch Support" What do you like about Omnisend? I use Omnisend for email campaigns for my Shopify store, and it simplifies a lot of things. I find the automation of processes, like welcoming new cli ![Drug W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drug W.") DW Drug W. Small-Business (50 or fewer emp.) 4.5/5 "From Yotpo to Omnisend" What do you like about Omnisend? Easy to understand from the day one. Coming from Yotpo, Omnisend was quick to understand, even tho initially their team handled the transition for me, ##### 3. Customer Support Users commend the **excellent customer support** from both AI and human representatives at Omnisend. [ See 109 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1844882&qs=pros-and-cons#reviews) See Related User Reviews ![Jakub P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jakub P.") JP Jakub P. 4.5/5 "Empowers Email Campaign Automation with Top-Notch Support" What do you like about Omnisend? I use Omnisend for email campaigns for my Shopify store, and it simplifies a lot of things. I find the automation of processes, like welcoming new cli ![Priscila R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Priscila R.") PR Priscila R. Small-Business (50 or fewer emp.) 5.0/5 "Smooth Transition and Effortless Automation" What do you like about Omnisend? I like using Omnisend for email automation and personalization, which allows me to send the right emails based on customer behavior in the store, like ##### 4. Email Marketing Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. [ See 108 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1849172&qs=pros-and-cons#reviews) See Related User Reviews ND Nishan D. Small-Business (50 or fewer emp.) 4.5/5 "Seamless Ecommerce Solutions with Omnisend" What do you like about Omnisend? I really like how simple Omnisend is, especially with its dashboard and user interface, which are easy to use. It's comprehensive enough for us to set ![Jakub P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jakub P.") JP Jakub P. 4.5/5 "Empowers Email Campaign Automation with Top-Notch Support" What do you like about Omnisend? I use Omnisend for email campaigns for my Shopify store, and it simplifies a lot of things. I find the automation of processes, like welcoming new cli ##### 5. Automation Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. [ See 98 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1843570&qs=pros-and-cons#reviews) See Related User Reviews ND Nishan D. Small-Business (50 or fewer emp.) 4.5/5 "Seamless Ecommerce Solutions with Omnisend" What do you like about Omnisend? I really like how simple Omnisend is, especially with its dashboard and user interface, which are easy to use. It's comprehensive enough for us to set ![Rimvydas S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rimvydas S.") RS Rimvydas S. Small-Business (50 or fewer emp.) 4.5/5 "Easy WooCommerce Automations That Drive Orders Fast" What do you like about Omnisend? The main thing I like is how easy it is to set up automations for WooCommerce. Abandoned cart and welcome emails were quick to launch and started brin ### 5 Cons or Disadvantages of Omnisend ##### 1. Limited Features Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. [ See 60 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846627&qs=pros-and-cons#reviews) See Related User Reviews ![Drug W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drug W.") DW Drug W. Small-Business (50 or fewer emp.) 4.5/5 "From Yotpo to Omnisend" What do you dislike about Omnisend? Pricing could be a bit more flexible. It would be great to have more flexibility for businesses that send more during the peak seasons. ![Emilie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emilie P.") EP Emilie P. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Automation Boosts Revenue" What do you dislike about Omnisend? I find the size of the image and the video integration lacking. ##### 2. Missing Features Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. [ See 60 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846734&qs=pros-and-cons#reviews) See Related User Reviews ![Biagio S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Biagio S.") BS Biagio S. 3.5/5 "Versatile Automation with Room for Growth" What do you dislike about Omnisend? I don't like that contact management, specifically email list cleaning, is a paid feature in Omnisend, whereas other competitors like Mailchimp offer ![Emilie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emilie P.") EP Emilie P. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Automation Boosts Revenue" What do you dislike about Omnisend? I find the size of the image and the video integration lacking. ##### 3. Expensive Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. [ See 40 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1845792&qs=pros-and-cons#reviews) See Related User Reviews ![Drug W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Drug W.") DW Drug W. Small-Business (50 or fewer emp.) 4.5/5 "From Yotpo to Omnisend" What do you dislike about Omnisend? Pricing could be a bit more flexible. It would be great to have more flexibility for businesses that send more during the peak seasons. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to Use, Feature-Rich, and Free to Start" What do you dislike about Omnisend? SMS is more expensive than some platforms, but no problem i use email more ##### 4. Limited Customization Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. [ See 33 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1845408&qs=pros-and-cons#reviews) See Related User Reviews ![Patrice C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrice C.") PC Patrice C. 3.5/5 "Effective Automation, Needs Better Customization" What do you dislike about Omnisend? I think the backend is kind of plain and the templates for emails don't allow for a lot of customization. It wasn't easy at all and Omnisend didn't pr ![Erika .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Erika .") E Erika . Small-Business (50 or fewer emp.) 4.5/5 "Exceptionally User-Friendly CRM with Outstanding Customer Service" What do you dislike about Omnisend? I would like to have more personalised options when creating campaigns and flows. ##### 5. Limited Templates Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. [ See 33 mentions ](https://www.g2.com/products/omnisend/reviews?filters%5Bsentiment_snippet%5D=1846501&qs=pros-and-cons#reviews) See Related User Reviews ![Brigitte K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brigitte K.") BK Brigitte K. 5.0/5 "Excellent Shopify Integration with Stellar Support" What do you dislike about Omnisend? I find that some of the templates are too focused on a certain topic or event. I also think there should be more generic templates with different alig ![Patrice C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patrice C.") PC Patrice C. 3.5/5 "Effective Automation, Needs Better Customization" What do you dislike about Omnisend? I think the backend is kind of plain and the templates for emails don't allow for a lot of customization. It wasn't easy at all and Omnisend didn't pr ![Lauren S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren S.") LS Lauren S. Owner and Property Manager Real Estate Mid-Market (51-1000 emp.) 8/10/2026 "Easy-to-Use Omnisend with Strong Automation, but Reporting Needs More Depth" 3.5/5 What do you like best about Omnisend? I have been using Omnisend for about a year and it has been a reliable partner for our marketing efforts. The platform is easy to use and the learning curve is minimal. The implementation was smooth and we did not need technical help to get started. The email builder is one of the best I have used and the templates save us a lot of time. The automation workflows are also very effective. We are using the welcome series and abandoned cart sequences and they are driving consistent results. The support team is responsive and helpful. Review collected by and hosted on G2.com. What do you dislike about Omnisend? The reporting features could be more robust. I would like to see more detailed analytics without having to export data to other tools. The mobile app also feels limited compared to the desktop version. These are not major issues for us but they are areas where the platform could improve. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? Omnisend is solving the problem of inefficient marketing operations for us. We were using multiple tools before and it was difficult to coordinate everything. Now we have everything in one platform which has simplified our workflow significantly. The automation features have also addressed the issue of manual follow ups. We were spending too much time on these tasks and now they are automated. The benefit is that we are more efficient and we are seeing better results from our marketing efforts. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13238822/official_response/edit) Consolidating from multiple tools into one platform and cutting out manual follow-ups - that's a real operational win, and it's great to hear the welcome series and abandoned cart sequences are delivering consistent results. Your feedback on reporting depth and the mobile app is fair and genuinely useful for us. Thanks for sharing such a detailed take after a full year with Omnisend! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Deborah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deborah M.") DM Deborah M. Chief Maintenance Officer Hospital & Health Care Mid-Market (51-1000 emp.) 8/10/2026 "Reliable Omnisend with Easy Setup, Intuitive Email Builder, and Strong Automations" 4.5/5 What do you like best about Omnisend? I appreciate how reliable Omnisend has been since we started using it. The platform rarely has issues and the performance is consistent. The implementation was easy and we did not run into any problems getting our data synced. The interface is clean and straightforward and I can find what I need without clicking through endless menus. The email builder is intuitive and the templates are a great starting point. The automation workflows are also very useful and we have seen good results from the abandoned cart sequence. Review collected by and hosted on G2.com. What do you dislike about Omnisend? The mobile app could be better. It works but it does not offer all the features that the desktop version does. I also think the analytics could be more comprehensive. Sometimes I want to dig deeper into our campaign performance and the reports do not give me enough detail. These are minor complaints and do not affect my overall opinion of the platform. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? The biggest problem Omnisend is solving for us is the lack of a cohesive marketing strategy. We were sending emails randomly and not seeing great results. Now we have automated workflows and proper segmentation which has improved our engagement significantly. We are also recovering sales from abandoned carts that we would have otherwise lost. The benefit is more revenue and better relationships with our customers. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13237132/official_response/edit) Reliable, intuitive, and actually driving results - that's exactly what we aim for. It's great to hear the abandoned cart workflows are recovering sales and that segmentation has improved your engagement. The feedback on analytics depth and the mobile app is noted and appreciated. Thanks for the thorough review! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Susan L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Susan L.") SL Susan L. National Director of Store Operations Retail Mid-Market (51-1000 emp.) 8/10/2026 "Affordable, Easy-to-Use Email Automation That Delivers" 4/5 What do you like best about Omnisend? I have been using Omnisend for our small business for about nine months now and I have been very happy with it. The platform is affordable and the features are more than enough for our needs. The implementation was straightforward and we did not need any technical assistance to get started. The interface is easy to navigate and I was able to figure out how to use the main features within a few hours. The email builder is intuitive and the templates are a great starting point. I can create nice looking emails without any design experience which is important because we do not have a dedicated designer on our team. The automation features have been very useful for us. We set up a welcome series and an abandoned cart workflow and they have both been effective. Review collected by and hosted on G2.com. What do you dislike about Omnisend? There is not a lot to dislike about Omnisend. The platform does what it is supposed to do and it does it well. If I had to pick something it would be that the form customization options are somewhat limited. I would like to have more control over the design of our popups and signup forms. I also think the analytics could be improved. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? The main problem Omnisend is solving for us is the challenge of marketing effectively with limited resources. We are a small team and we do not have a dedicated marketing person. Omnisend allows us to run professional marketing campaigns without needing to hire additional staff. The automation features handle the repetitive tasks which saves us time and ensures we are not missing opportunities. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13236792/official_response/edit) Getting professional email marketing up and running without technical help or a designer on the team is a real win, and it sounds like Omnisend is pulling its weight for you. We hear you on the form customization and analytics - good feedback. Thanks for sticking with us these past nine months and for sharing this! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Dr. Risha K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dr. Risha K.") DK Dr. Risha K. Data Analyst Enterprise (\> 1000 emp.) 8/9/2026 "Powerful Marketing Automation with Room for Deeper Integrations" 5/5 What do you like best about Omnisend? 1. It simplifies campaign creation and automation. 2. Marketing workflows more organized and efficient. 3. We stucked many places in implementation but support team helped you to mitigate it. 4. One can set up an automated welcome series for new subscribers, followed by relevant product or promotional emails based on their activity. 5. The main advantage is that these workflows run automatically once they are configured, which saves time and helps ensure customers receive timely. 6. User interface, without any doubt is too good 7. Performance is also good enough and meets expecations. 8. Pricing is managebale. Review collected by and hosted on G2.com. What do you dislike about Omnisend? 1. It would be helpful if the automation builder offered more flexibility and clearer navigation for advanced segmentation and branching. 2. I mainly use Omnisend alongside my e-commerce platform and other marketing tools to manage customer data and campaigns. The integrations work well for basic data syncing, but I would like to see deeper integrations with more third-party platforms and greater flexibility in how data and customer events are synced. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? I use it to automate email and SMS campaigns, segment customers, and trigger messages based on actions such as signing up, purchasing, or abandoning a cart. This reduces repetitive manual work and helps ensure customers receive timely and relevant communication. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Frank W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frank W.") FW Frank W. Vice President of Maintenance Airlines/Aviation Enterprise (\> 1000 emp.) 8/9/2026 "Smooth Setup and an Intuitive Email Builder That Delivers Results" 4.5/5 What do you like best about Omnisend? Omnisend has been a great partner in helping us grow our business. We have been using it for about a year now and it has consistently delivered results. The implementation process was smooth and we were able to migrate our data without any issues. The platform is easy to use and the learning curve is not steep at all. I was able to train our team members on the basics within a few hours which is impressive compared to some other tools we have used. The email builder is one of the best I have used. It is intuitive and flexible and I can create beautiful emails without needing any design skills. The templates are a great starting point and the drag and drop functionality makes customization easy. Review collected by and hosted on G2.com. What do you dislike about Omnisend? The main thing I would like to see improved is the customization options for some of the features. While the platform is flexible there are times when I want to do something specific and I find that the options are limited. For example I would like more control over the design of the forms and the landing pages. I also think the analytics could be more detailed. The current reporting gives you a good overview but I often want to see more granular data to understand what is really driving our results. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? The biggest problem Omnisend is solving for us is the challenge of scaling our marketing efforts without increasing our resources. We are a growing business and we do not have the budget to hire a dedicated marketing team. Omnisend allows us to run sophisticated marketing campaigns with minimal effort. The automation features handle the repetitive tasks so we can focus on strategy and growth. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13232215/official_response/edit) Running sophisticated campaigns without a dedicated marketing team is exactly the kind of efficiency that lets a growing business stay focused on what matters. A smooth migration, quick team onboarding, and consistent results over a year is a strong track record to build on. The feedback on form customization and analytics depth is fair and appreciated! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Luis G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis G.") LG Luis G. Plant Sanitation Manager Food Production Small-Business (50 or fewer emp.) 8/9/2026 "Easy Setup and Clean UI, but Reporting and Analytics Need More Depth" 3.5/5 What do you like best about Omnisend? We have been using Omnisend for about six months now and I have to say it has been a pleasant surprise. I was not expecting much when we first signed up because we had tried a few other platforms before and they all fell short in one way or another. But Omnisend has delivered consistently. The setup was straightforward and we did not run into any issues during implementation. Our data migrated smoothly and we were able to start sending campaigns within a couple of days. The interface is clean and easy to navigate and I do not find myself getting lost or confused when I am trying to do something. Review collected by and hosted on G2.com. What do you dislike about Omnisend? The main thing I would like to see improved is the reporting and analytics. The current reports give you a good overview of your campaigns but I often find myself wanting to dig deeper into the data. For example it would be nice to have more detailed insights about subscriber behavior and engagement over time. I also think the integration options could be expanded. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? The biggest problem Omnisend is solving for us is the lack of a unified marketing strategy. Before we were sending emails sporadically with no real plan and we were not seeing the results we wanted. Omnisend has given us the tools to build a proper marketing strategy and execute it consistently. The segmentation features allow us to target specific groups of customers with messages that are relevant to them which has improved our engagement significantly. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13231940/official_response/edit) Building a proper marketing strategy and actually executing it consistently is where the results come from, so it's great that's been your experience over the past six months. The point on reporting depth and integrations is fair, and we appreciate you raising it. Thanks for sticking with Omnisend after previous platforms fell short! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Marco R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco R.") MR Marco R. Operations Manager Restaurants Mid-Market (51-1000 emp.) 8/9/2026 "Easy to Use, Intuitive Email Builder with Great Results" 4.5/5 What do you like best about Omnisend? Omnisend has been a solid addition to our marketing stack and I have been happy with the results we are seeing. The platform is easy to use and the learning curve is minimal which is important because not everyone on our team is technically inclined. The implementation process was straightforward and we were up and running without any major hiccups. The email builder is one of the best I have used. It is intuitive and you can create nice looking emails very quickly. The templates are a great starting point and the drag and drop functionality makes customization easy. Review collected by and hosted on G2.com. What do you dislike about Omnisend? One area where I think there is room for improvement is the template variety. The existing templates are good but I would like to see more options especially for different industries and use cases. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? The main problem Omnisend is solving for us is the inefficiency of our previous marketing approach. We were sending emails manually and it was taking up too much of our time. Omnisend has automated the repetitive tasks so we can focus on other areas of the business. The segmentation capabilities have also allowed us to target our customers more effectively. We are now sending relevant messages to the right people and our engagement rates have improved. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13231872/official_response/edit) Moving from manual emails to automated, targeted campaigns frees up a lot of time, and seeing engagement rates improve on top of that makes it worthwhile. Great to hear the whole team found it easy to pick up. More template variety is a reasonable ask, and we appreciate you sharing it! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Dr. Anya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dr. Anya S.") DS Dr. Anya S. Director of Clinical Engineering Hospital & Health Care Mid-Market (51-1000 emp.) 8/9/2026 "Omnisend Makes Email Marketing Simple with a Standout Builder" 4/5 What do you like best about Omnisend? I have tried a handful of marketing platforms over the years and Omnisend is the first one that actually makes sense to me. The learning curve is not steep at all and I was able to get comfortable with the platform within a few days. The onboarding process was smooth and the support team was available to answer questions whenever we needed them. The email builder is a standout feature for me. It is simple enough that anyone can use it but flexible enough that you can create really nice looking emails. Review collected by and hosted on G2.com. What do you dislike about Omnisend? I do not have many complaints honestly. One thing I would mention is that the list management could be a bit more intuitive. Sometimes I find myself clicking through a few menus to find what I am looking for and I think there is room to streamline this process. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? The biggest problem Omnisend is solving for us is the fragmented marketing approach we had before. We were using separate tools for email SMS and forms and it was a mess trying to keep everything coordinated. Omnisend has brought everything together into one platform which has made our marketing much more cohesive. We are now able to send consistent messages across channels and the customer experience has improved as a result. The automation has also solved the problem of inconsistent follow up. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13231673/official_response/edit) Having everything, email, SMS, and forms, in one place instead of juggling separate tools makes a real difference in how consistent and effective your marketing can be. Great to hear the onboarding felt smooth and the builder clicked quickly. The feedback on list management navigation is noted, thanks for sharing it! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Aaron F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aaron F.") AF Aaron F. Plant Manager Manufacturing Mid-Market (51-1000 emp.) 8/8/2026 "Rock-Solid Reliability and a Smooth Migration" 5/5 What do you like best about Omnisend? What I appreciate most about Omnisend is how reliable it has been since we started using it. We have been on the platform for about eight months now and I cannot remember a single instance where it went down or caused us any problems. That kind of dependability matters when you are running a business and need your marketing tools to work without constant troubleshooting. The implementation process was also very smooth. We migrated from another platform and I was expecting it to be a painful experience but everything went without a hitch. Review collected by and hosted on G2.com. What do you dislike about Omnisend? The only thing that comes to mind is that the mobile app feels a bit limited compared to the desktop version. I like to check our campaign performance on the go and while the app gives me the basic numbers it does not offer the same level of detail or functionality. This is not a major issue for me because I do most of my work on a computer anyway but it would be nice to have a more robust mobile experience. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? Before Omnisend we were struggling to maintain consistent communication with our customers. We would send out emails occasionally but there was no real strategy behind it and we were not seeing great results. Omnisend has given us the structure we needed to build a proper marketing strategy. The segmentation capabilities allow us to target the right people with the right messages which has improved our open and click through rates dramatically. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13230117/official_response/edit) Reliability is something every business deserves from their tools, and it's great that's been your experience over the past eight months. Going from occasional, unstructured emails to targeted campaigns with real open and click-through rate improvements is a big step forward. The mobile app feedback is noted - thanks for taking the time to share it! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Joseph T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joseph T.") JT Joseph T. Operations Manager Hospitality Mid-Market (51-1000 emp.) 8/8/2026 "Simple, Intuitive Omnisend—Professional Campaigns and Smooth Automation" 4.5/5 What do you like best about Omnisend? The simplicity of Omnisend is what really stands out to me. I am not a marketing expert by any means so I need something that does not require a ton of training to get started. With Omnisend I was able to create my first campaign within an hour of signing up. The drag and drop builder is incredibly intuitive and the templates look professional without needing any design skills. The automation features have been a game changer for our business. We set up a welcome series and a cart abandonment workflow and they have been running smoothly ever since without any issues. Review collected by and hosted on G2.com. What do you dislike about Omnisend? If I had to pick something it would be that some of the more advanced segmentation options take a bit of time to figure out. The functionality is there but I found myself having to experiment a little to get the results I wanted. It is not a huge issue and I imagine with more experience it will become second nature. Review collected by and hosted on G2.com. What problems is Omnisend solving and how is that benefiting you? The biggest problem Omnisend is solving for us is the lack of cohesive communication with our customers. Before we were sending emails sporadically and not really targeting anyone effectively. With Omnisend we are able to segment our audience based on their behavior and send them relevant messages that actually matter to them. This has improved our engagement rates significantly and has led to more sales. Review collected by and hosted on G2.com. Show More Response from Matija Lesko of Omnisend [Editedit](https://www.g2.com/survey_responses/omnisend-review-13230084/official_response/edit) Going from sporadic emails to targeted, behavior-based campaigns is a meaningful shift, and it's great to hear it's showing up in engagement and sales. The welcome series and cart abandonment workflow running on their own is exactly the kind of setup that keeps delivering without extra effort. Thanks for sharing your experience! 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