Best Enterprise Marketing Automation Software
Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Automation category.
In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Enterprise Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Valu
HubSpot Marketing Hub is a marketing automation platform that integrates CRM, email marketing, and automation workflows, aiming to centralize marketing efforts and actions. Users like the platform's ease of use, robust CRM, automation features, and the ability to track data from emails, which helps in understanding clients better and delivering the right content. Reviewers noted that the platform can be complex with too many settings and options, and the pricing structure can be steep as the contact database grows, making it challenging for smaller businesses.
786,004 Twitter followers
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a
1 Twitter followers
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for
16,338 Twitter followers
Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac
Adobe Marketo Engage is a marketing automation platform designed to track visitors, send leads to sales, and enrich data for better understanding and utilization. Reviewers appreciate Adobe Marketo Engage's robust automation capabilities, advanced segmentation, and dynamic content, which allow for easy personalization and optimization of campaigns at scale. Reviewers noted that Adobe Marketo Engage has a steep learning curve, a dated and complex user interface, and limited reporting and analytics customization, which can slow down performance when working with large datasets.
956,790 Twitter followers
With over 25+ years of experience and a global presence across Asia, Europe, and the USA, Netcore is an AI-powered platform designed to transform customer experience and personalization in the world o
1,835 Twitter followers
Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages
Marketing Cloud is a complete marketing platform designed to help you personalize every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable
Salesforce Marketing Cloud is a platform designed to provide a comprehensive view of the customer, enabling the creation of personalized, multi-channel marketing campaigns. Reviewers appreciate the platform's strong AI-driven insights, advanced automation, and smooth, real-time journey orchestration across email, mobile, and social media. Users experienced a high cost, a steep learning curve, and a complex, non-intuitive user interface that often requires technical expertise or dedicated consultants.
580,771 Twitter followers
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The
21,718 Twitter followers
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the
SAP Emarsys is a marketing automation platform that offers customer segmentation tools, multi-channel management, and automation workflows. Users frequently mention the platform's strong automation capabilities, efficient multi-channel management, and the ability to create targeted campaigns quickly and efficiently. Users mentioned that the platform can feel complex and not very intuitive for new users, and some processes require multiple steps that could be streamlined.
297,192 Twitter followers
Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bri
15,954 Twitter followers
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From reta
Bloomreach is a platform that turns anonymous visitor data into real-time personas, provides personalized product recommendations, and integrates customer data for targeted communications across various channels. Reviewers like Bloomreach's intuitive interface, ease of use, and its ability to provide a holistic overview of a customer, with features such as segmentation and user pattern recognition, and the support from the tech team. Reviewers experienced a steep learning curve, especially for advanced features, and found the initial setup and configuration segments complex, requiring a deep understanding of the site's internal data structure.
10,416 Twitter followers
Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain custom
16,350 Twitter followers
ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate person
13,223 Twitter followers
WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with the
5,083 Twitter followers
Iterable is an AI-powered customer communication platform built for moments-based marketing. By combining real-time behavioral data with intelligent automation, Iterable empowers brands to deliver per
2,603 Twitter followers
