# Best Marketing Automation Software for Small Business *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Automation category. In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Small Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Marketing Automation Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,205 reviews) | CRM-connected marketing automation | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,392 reviews) | — | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" | | 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,178 reviews) | Customer journey automation for email-led campaigns | "[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)" | | 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Omnichannel lifecycle messaging | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" | | 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.5/5.0 (1,311 reviews) | E-commerce email and SMS automation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 6 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,454 reviews) | — | "[Switching from Klaviyo to Attentive](https://www.g2.com/survey_responses/attentive-review-11448839)" | | 7 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (831 reviews) | — | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 8 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,178 reviews) | E-commerce email and SMS campaign setup | "[Powerful Behavior-Based Segmentation That Saves Hours Every Week](https://www.g2.com/survey_responses/omnisend-review-13119389)" | | 9 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (631 reviews) | — | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" | | 10 | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5.0 (3,025 reviews) | B2B lead nurturing and campaign automation | "[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)" | ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=121648&focus%5B%5D=43119&focus%5B%5D=88175&focus%5B%5D=124128) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Insider One, Attentive, and HighLevel. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=insider-one&focus%5B%5D=attentive&focus%5B%5D=highlevel&segment=small-business) ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 505 ### Category Stats (Jul 2026) - **Average Rating**: 4.42/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Jobin.cloud (+3.53%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month *Last updated: July 17, 2026* ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,600+ Authentic Reviews - 505+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-17T21%3A53%3A19Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fsmall-business&secure%5Btoken%5D=ec90bd2605450c13a517b3e94b1a5ed7115651eda0b203d9e629c40c214094ae&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) --- ## Marketing Automation Software Features & Capabilities ### What are the Best Marketing Automation Software with Online Behavior Tracking? Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. **Top-rated Marketing Automation Software for Online Behavior Tracking:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with Online Behavior Tracking](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### What are the Best Marketing Automation Software with Search Tracking and Optimization? Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. **Top-rated Marketing Automation Software for Search Tracking and Optimization:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Braze](https://www.g2.com/products/braze/reviews) [Explore Marketing Automation Software with Search Tracking and Optimization](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) ### What are the Best Marketing Automation Software with Social Listening? Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. **Top-rated Marketing Automation Software for Social Listening:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) [Explore Marketing Automation Software with Social Listening](https://www.g2.com/categories/marketing-automation/f/social-listening) ### What are the Best Marketing Automation Software with Event / Webinar Marketing? Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. **Top-rated Marketing Automation Software for Event / Webinar Marketing:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) [Explore Marketing Automation Software with Event / Webinar Marketing](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) ### What are the Best Marketing Automation Software with SEO / Keyword Analytics? Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. **Top-rated Marketing Automation Software for SEO / Keyword Analytics:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with SEO / Keyword Analytics](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) ## What Are the Top-Rated Marketing Automation Software Products in 2026? ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,205 **How Do G2 Users Rate HubSpot Marketing Hub?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind HubSpot Marketing Hub?** - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** https://hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot (784,270 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (12,158 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small-Business, 41% Mid-Market #### What Are HubSpot Marketing Hub's Pros and Cons? **Pros:** - Ease of Use (1981 reviews) - Email Marketing (1111 reviews) - Features (1103 reviews) - Marketing Automation (1057 reviews) - Integrations (1020 reviews) **Cons:** - Learning Curve (808 reviews) - Limited Features (730 reviews) - Expensive (667 reviews) - Missing Features (609 reviews) - High Pricing (527 reviews) ### What Do G2 Reviewers Say About HubSpot Marketing Hub? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform. - Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes. - Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes. - Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management. - Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts. **Cons:** - Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features. - Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors. - Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts. - Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow. - Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **"[Powerful Visibility, Seamless Integrations, and Easy-to-Build Automations in HubSpot](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13060432)"** **Rating:** 5.0/5.0 stars *— Conor B.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13060432) --- **"[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)"** **Rating:** 4.5/5.0 stars *— Jo D.* [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858) --- #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 1 comment ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,178 **How Do G2 Users Rate ActiveCampaign?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind ActiveCampaign?** - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,203 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (848 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 7% Mid-Market #### What Are ActiveCampaign's Pros and Cons? **Pros:** - Ease of Use (848 reviews) - Automation (787 reviews) - Automation Features (654 reviews) - Automations (621 reviews) - Features (574 reviews) **Cons:** - Learning Curve (419 reviews) - Expensive (403 reviews) - Missing Features (388 reviews) - Limited Features (294 reviews) - Not Intuitive (280 reviews) ### What Do G2 Reviewers Say About ActiveCampaign? *AI-generated summary from verified user reviews* **Pros:** - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. **Cons:** - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **"[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)"** **Rating:** 5.0/5.0 stars *— CHRISTIAN ADOLFO M.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-11726223) --- **"[Powerful, Intuitive Automations That Streamline Email and CRM in ActiveCampaign](https://www.g2.com/survey_responses/activecampaign-review-13041580)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/activecampaign-review-13041580) --- #### What Are G2 Users Discussing About ActiveCampaign? - [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment - [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment - [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment - [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments - [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments ### 3. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,311 **How Do G2 Users Rate Klaviyo?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Klaviyo?** - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** https://www.klaviyo.com/ - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo (22,042 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,983 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small-Business, 16% Mid-Market #### What Are Klaviyo's Pros and Cons? **Pros:** - Ease of Use (160 reviews) - Email Marketing (123 reviews) - Automation (92 reviews) - Integrations (89 reviews) - Easy Integration (81 reviews) **Cons:** - Expensive (73 reviews) - Learning Curve (63 reviews) - Missing Features (57 reviews) - Limited Features (40 reviews) - Poor Customer Support (40 reviews) ### What Do G2 Reviewers Say About Klaviyo? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. **Cons:** - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. #### What Are Recent G2 Reviews of Klaviyo? **"[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)"** **Rating:** 4.0/5.0 stars *— Mohd danish K.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044) --- **"[Klaviyo Makes Email Automation Simple, Powerful, and Reliable](https://www.g2.com/survey_responses/klaviyo-review-12738916)"** **Rating:** 4.5/5.0 stars *— Tejas K.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) --- #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments - [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm) ### 4. [Omnisend](https://www.g2.com/products/omnisend/reviews) Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ **Average Rating:** 4.6/5.0 **Total Reviews:** 1,178 **How Do G2 Users Rate Omnisend?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Omnisend?** - **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend) - **Company Website:** https://www.omnisend.com/ - **Year Founded:** 2014 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @omnisend (3,916 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2529056 (261 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 87% Small-Business, 8% Mid-Market #### What Are Omnisend's Pros and Cons? **Pros:** - Ease of Use (202 reviews) - Helpful (115 reviews) - Customer Support (109 reviews) - Email Marketing (108 reviews) - Automation (98 reviews) **Cons:** - Limited Features (60 reviews) - Missing Features (60 reviews) - Expensive (40 reviews) - Limited Customization (33 reviews) - Limited Templates (33 reviews) ### What Do G2 Reviewers Say About Omnisend? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. - Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. - Users commend the **excellent customer support** from both AI and human representatives at Omnisend. - Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. - Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. **Cons:** - Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. - Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. - Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. - Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. - Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. #### What Are Recent G2 Reviews of Omnisend? **"[Powerful Behavior-Based Segmentation That Saves Hours Every Week](https://www.g2.com/survey_responses/omnisend-review-13119389)"** **Rating:** 5.0/5.0 stars *— Angela R.* [Read full review](https://www.g2.com/survey_responses/omnisend-review-13119389) --- **"[Straightforward Setup and Intuitive Automations That Save Us Time](https://www.g2.com/survey_responses/omnisend-review-13118830)"** **Rating:** 5.0/5.0 stars *— James F.* [Read full review](https://www.g2.com/survey_responses/omnisend-review-13118830) --- #### What Are G2 Users Discussing About Omnisend? - [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for) - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment - [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment - [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 2 comments - [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment ### 5. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) Mailchimp is a marketing automation platform trusted by 11 million+ users worldwide to personalize every email and SMS for every customer using AI-powered insights and content creation tools. With a 99% delivery rate and over 300 integrations, Mailchimp helps businesses connect with their customers, foster repeat business, and build lasting brand loyalty while seamlessly fitting into their existing workflows. Our platform puts data-backed recommendations at the heart of your marketing so you can find and engage customers with multichannel campaigns. In 2021, Mailchimp was acquired by Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp. Since then, we’ve released 100+ new features to help our customers continue to grow. Find out why more than 11+ million businesses trust Intuit Mailchimp to help them turn insights into action and their emails into revenue. Visit Mailchimp.com to get started today. **Average Rating:** 4.4/5.0 **Total Reviews:** 5,200 **How Do G2 Users Rate Intuit Mailchimp All-in-One Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Intuit Mailchimp All-in-One Marketing Platform?** - **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp) - **Company Website:** https://mailchimp.com - **Year Founded:** 2001 - **HQ Location:** Atlanta, GA - **Twitter:** @MailChimp (238,536 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,519 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 72% Small-Business, 20% Mid-Market #### What Are Intuit Mailchimp All-in-One Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (250 reviews) - Email Marketing (199 reviews) - Email Management (131 reviews) - Features (125 reviews) - Easy Creation (119 reviews) **Cons:** - Expensive (81 reviews) - Limited Features (58 reviews) - Missing Features (55 reviews) - Learning Curve (46 reviews) - Limited Customization (40 reviews) ### What Do G2 Reviewers Say About Intuit Mailchimp All-in-One Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Intuit Mailchimp ideal for seamless campaign creation and management. - Users appreciate the **intuitive and user-friendly email marketing** features of Intuit Mailchimp, enhancing their campaign management experience. - Users value the **easy-to-use email management** features of Mailchimp, simplifying the marketing process for businesses. - Users appreciate the **intuitive platform and comprehensive tools** that simplify campaigns and enhance marketing efforts. - Users love the **easy creation** features of Mailchimp, allowing for simple campaign building and performance tracking. **Cons:** - Users note that **pricing can escalate quickly** as subscriber lists grow, making it expensive for larger operations. - Users find the **limited features** in Mailchimp's free version restrictive, hindering their ability to fully evaluate the platform. - Users feel that **missing features** like improved contact import and automated social media link handling hinder productivity. - Users find the **learning curve challenging** , suggesting improvements like interactive training for better understanding. - Users find **limited customization** options in Intuit Mailchimp, limiting their ability to tailor campaigns effectively. #### What Are Recent G2 Reviews of Intuit Mailchimp All-in-One Marketing Platform? **"[Easy Email Campaigns with Powerful Drag-and-Drop and Analytics](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404)"** **Rating:** 4.5/5.0 stars *— Javan T.* [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13109404) --- **"[Easy Email Campaigns with Powerful Segmentation, Automation, and Reporting](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13041533)"** **Rating:** 4.5/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/intuit-mailchimp-all-in-one-marketing-platform-review-13041533) --- #### What Are G2 Users Discussing About Intuit Mailchimp All-in-One Marketing Platform? - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketi) - 4 comments, 1 upvote - [What advantages does the Mailchimp All-in-One Marketing Platform offer over traditional email marketing tools?](https://www.g2.com/discussions/what-advantages-does-the-mailchimp-all-in-one-marketing-platform-offer-over-traditional-email-marketing-tools) - 1 comment - [What is Mailchimp All-in-One Marketing Platform used for?](https://www.g2.com/discussions/what-is-mailchimp-all-in-one-marketing-platform-used-for) - 3 comments - [What is the best alternative to Mailchimp?](https://www.g2.com/discussions/what-is-the-best-alternative-to-mailchimp) - 8 comments, 1 upvote - [What are the features of Mailchimp?](https://www.g2.com/discussions/mailchimp-all-in-one-marketing-platform-what-are-the-features-of-mailchimp) ### 6. [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,392 **How Do G2 Users Rate Insider One?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Insider One?** - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** https://useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/insiderone/ (1,530 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Mid-Market, 28% Small-Business #### What Are Insider One's Pros and Cons? **Pros:** - Ease of Use (222 reviews) - Customer Engagement (205 reviews) - Personalization (181 reviews) - Engagement (169 reviews) - Customer Support (162 reviews) **Cons:** - Learning Curve (81 reviews) - Difficult Learning (38 reviews) - Time-Consuming (37 reviews) - High Learning Curve (31 reviews) - Integration Issues (29 reviews) ### What Do G2 Reviewers Say About Insider One? *AI-generated summary from verified user reviews* **Pros:** - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. **Cons:** - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. #### What Are Recent G2 Reviews of Insider One? **"[Complete and intuitive platform, with fast and efficient support](https://www.g2.com/survey_responses/insider-one-review-13036694)"** **Rating:** 4.5/5.0 stars *— Arlete M.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694) --- **"[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)"** **Rating:** 5.0/5.0 stars *— Gabriel A.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) --- #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### 7. [Attentive](https://www.g2.com/products/attentive/reviews) Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,454 **How Do G2 Users Rate Attentive?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Attentive?** - **Seller:** [Attentive](https://www.g2.com/sellers/attentive) - **Company Website:** https://attentive.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @attentivehq (9,682 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27249903/ (1,508 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 56% Small-Business, 33% Mid-Market #### What Are Attentive's Pros and Cons? **Pros:** - Ease of Use (479 reviews) - Customer Support (409 reviews) - Helpful (358 reviews) - User-Friendly (199 reviews) - Easy Setup (184 reviews) **Cons:** - Expensive (116 reviews) - Reporting Issues (115 reviews) - Missing Features (111 reviews) - Limited Features (90 reviews) - Integration Issues (83 reviews) ### What Do G2 Reviewers Say About Attentive? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. **Cons:** - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. #### What Are Recent G2 Reviews of Attentive? **"[Switching from Klaviyo to Attentive](https://www.g2.com/survey_responses/attentive-review-11448839)"** **Rating:** 4.5/5.0 stars *— Matt P.* [Read full review](https://www.g2.com/survey_responses/attentive-review-11448839) --- **"[Exceptional Lead Generation and Intuitive Design](https://www.g2.com/survey_responses/attentive-review-11817313)"** **Rating:** 5.0/5.0 stars *— Daniel M.* [Read full review](https://www.g2.com/survey_responses/attentive-review-11817313) --- ### 8. [HighLevel](https://www.g2.com/products/highlevel/reviews) HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial! **Average Rating:** 4.6/5.0 **Total Reviews:** 631 **How Do G2 Users Rate HighLevel?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 8.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind HighLevel?** - **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel) - **Company Website:** https://gohighlevel.com - **Year Founded:** 2018 - **HQ Location:** Dallas, Texas - **Twitter:** @gohighlevel (8,862 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/highlevel/ (2,407 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Consulting - **Company Size:** 64% Small-Business, 3% Mid-Market #### What Are HighLevel's Pros and Cons? **Pros:** - Features (155 reviews) - Helpful (138 reviews) - Customer Support (135 reviews) - Feature Richness (125 reviews) - Automation (122 reviews) **Cons:** - Learning Curve (140 reviews) - Missing Features (91 reviews) - Steep Learning Curve (89 reviews) - Not Intuitive (56 reviews) - Poor Customer Support (52 reviews) ### What Do G2 Reviewers Say About HighLevel? *AI-generated summary from verified user reviews* **Pros:** - Users love the **flexibility and affordability** of HighLevel, praising its comprehensive features and seamless integrations. - Users appreciate the **efficiency and customer service** of HighLevel, enjoying comprehensive options without extra costs. - Users appreciate the **excellent customer support** of HighLevel, which enhances overall satisfaction and functionality. - Users value the **extensive features** of HighLevel, applauding the innovative tools that enhance their marketing capabilities. - Users value the **intuitive automation** capabilities of HighLevel, enhancing functionality and streamlining client management effortlessly. **Cons:** - Users find the **learning curve challenging** , as the complexity and constant updates can be overwhelming. - Users desire **more features** in HighLevel, particularly for email marketing and live streaming integrations. - Users find a **steep learning curve** with HighLevel, which can be challenging for those unprepared for extensive training. - Users find HighLevel to be **not intuitive** , facing confusion due to its complexity and extensive information. - Users express frustration over **poor customer support** , often receiving unhelpful, vague responses to their inquiries. #### What Are Recent G2 Reviews of HighLevel? **"[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)"** **Rating:** 5.0/5.0 stars *— Marque C.* [Read full review](https://www.g2.com/survey_responses/highlevel-review-13050560) --- **"[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)"** **Rating:** 5.0/5.0 stars *— Joe G.* [Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292) --- #### What Are G2 Users Discussing About HighLevel? - [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote - [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment - [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote - [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment - [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote ### 9. [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. **Average Rating:** 4.4/5.0 **Total Reviews:** 831 **How Do G2 Users Rate Customer.io?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Customer.io?** - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** https://customer.io/ - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO (4,948 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2492471/ (534 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small-Business, 36% Mid-Market #### What Are Customer.io's Pros and Cons? **Pros:** - Ease of Use (227 reviews) - Automation (152 reviews) - Features (128 reviews) - Helpful (127 reviews) - Customer Support (125 reviews) **Cons:** - Learning Curve (91 reviews) - Missing Features (78 reviews) - Limited Features (59 reviews) - Not Intuitive (52 reviews) - Campaign Issues (44 reviews) ### What Do G2 Reviewers Say About Customer.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Customer.io, highlighting its seamless functionality and intuitive interface. - Users appreciate the **flexibility and control** Customer.io offers for managing transactional emails and automations. - Users value the **versatile features** of Customer.io, enjoying seamless email management and powerful content editing tools. - Users value the **helpful support** from Customer.io, enhancing their email marketing journey with ease and efficiency. - Users commend the **helpful customer support** of Customer.io, enhancing their experience with seamless integration and documentation. **Cons:** - Users face a challenging **learning curve** with Customer.io, often requiring trial and error for effective use. - Users are frustrated by the **missing features** , particularly lacking advanced reporting tools and flexible segmentation options. - Users are frustrated by **limited features** in Customer.io, hindering workflow efficiency and complicating campaign management. - Users find the platform **not intuitive** , struggling with a steep learning curve and dated UI elements. - Users express a desire for **more flexibility in organizing campaigns** , which limits efficiency and complicates workflows. #### What Are Recent G2 Reviews of Customer.io? **"[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)"** **Rating:** 4.0/5.0 stars *— Abhinav J.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023) --- **"[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)"** **Rating:** 5.0/5.0 stars *— Rishang Y.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12803161) --- #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### 10. [GetResponse](https://www.g2.com/products/getresponse/reviews) GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,115 **How Do G2 Users Rate GetResponse?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.4/10 (Category avg: 8.5/10) **Who Is the Company Behind GetResponse?** - **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse) - **Company Website:** https://www.getresponse.com/ - **Year Founded:** 1998 - **HQ Location:** Poland - **Twitter:** @getresponse (54,233 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (432 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 78% Small-Business, 17% Mid-Market #### What Are GetResponse's Pros and Cons? **Pros:** - Ease of Use (59 reviews) - Customer Support (58 reviews) - Helpful (39 reviews) - Features (34 reviews) - Email Marketing (32 reviews) **Cons:** - Learning Curve (20 reviews) - Expensive (16 reviews) - Missing Features (16 reviews) - Limited Features (14 reviews) - Pricing Issues (13 reviews) ### What Do G2 Reviewers Say About GetResponse? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly interface** of GetResponse, making complex tasks simple with intuitive design and support. - Users commend the **fast and friendly customer support** of GetResponse, enhancing their overall experience and satisfaction. - Users value the **user-friendly interface** and comprehensive tools of GetResponse, enhancing their email marketing experience. - Users appreciate the **user-friendly interface** of GetResponse, enabling fast and accurate email creation with powerful analytics. - Users highlight the **user-friendly interface** of GetResponse, making email building fast and efficient with drag-and-drop features. **Cons:** - Users experience a **steep learning curve** with GetResponse, particularly in mastering automations and integrations. - Users find the **pricing of GetResponse expensive** compared to other email marketing options and seek more cost-effective solutions. - Users mention the need for a **missing design feature** to enhance quick creation of marketing materials within GetResponse. - Users note **limited features** in GetResponse, wishing for more integrated design tools and robust testing options. - Users find the **pricing issues** of GetResponse high compared to competitors, especially for additional automation features. #### What Are Recent G2 Reviews of GetResponse? **"[A great balance between automation, ease of use, and integrations](https://www.g2.com/survey_responses/getresponse-review-13064281)"** **Rating:** 5.0/5.0 stars *— Miguel F.* [Read full review](https://www.g2.com/survey_responses/getresponse-review-13064281) --- **"[Strong Value for Money but Needs Tagging Improvement](https://www.g2.com/survey_responses/getresponse-review-12738658)"** **Rating:** 4.0/5.0 stars *— Christopher H.* [Read full review](https://www.g2.com/survey_responses/getresponse-review-12738658) --- #### What Are G2 Users Discussing About GetResponse? - [What is GetResponse used for?](https://www.g2.com/discussions/getresponse-what-is-getresponse-used-for) - 2 comments, 1 upvote - [Is get response good?](https://www.g2.com/discussions/is-get-response-good) - 3 comments, 1 upvote - [How much does GetResponse cost?](https://www.g2.com/discussions/how-much-does-getresponse-cost) - 3 comments - [What is GetResponse used for?](https://www.g2.com/discussions/what-is-getresponse-used-for) - 5 comments ### 11. [EngageBay](https://www.g2.com/products/engagebay/reviews) EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay's AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email & Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead & Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights & Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay's marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle. **Average Rating:** 4.6/5.0 **Total Reviews:** 678 **How Do G2 Users Rate EngageBay?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind EngageBay?** - **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc) - **Company Website:** https://www.engagebay.com/ - **Year Founded:** 2018 - **HQ Location:** Wilmington, Delaware - **Twitter:** @engagebay (16,866 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13655085/ (53 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Information Technology and Services, Staffing and Recruiting - **Company Size:** 70% Small-Business, 32% Mid-Market #### What Are EngageBay's Pros and Cons? **Pros:** - Ease of Use (244 reviews) - Automation (170 reviews) - Customer Support (167 reviews) - Features (167 reviews) - Automations (141 reviews) **Cons:** - Missing Features (108 reviews) - Limited Features (85 reviews) - Reporting Issues (74 reviews) - Limited Customization (69 reviews) - Poor Reporting (64 reviews) ### What Do G2 Reviewers Say About EngageBay? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of EngageBay, seamlessly managing CRM, email marketing, and automation in one dashboard. - Users value the **time-saving automation** of EngageBay, enhancing organization and streamlining daily operations effectively. - Users praise the **exceptional customer support** at EngageBay, noting quick responses and helpful assistance from the support staff. - Users value the **seamless integration** of CRM, email, and automation in EngageBay, enhancing workflow efficiency and reducing tool switching. - Users praise EngageBay for its **streamlined automation** , enhancing efficiency by integrating CRM, email, and support in one platform. **Cons:** - Users find the **missing features** hinder usability, especially for data analysis and email management functionality. - Users experience **limited features** , feeling restricted by the lack of advanced functionalities and usability in EngageBay. - Users find the **reporting features limited** , lacking the depth and detail needed for more specific needs. - Users find the **limited customization** options frustrating, particularly with landing pages and workflows, impacting their overall experience. - Users find the **reporting flexibility** lacking in EngageBay, hindering deeper analytics and advanced customer journey insights. #### What Are Recent G2 Reviews of EngageBay? **"[EngageBay Keeps Customer Conversations Organized and Consistent](https://www.g2.com/survey_responses/engagebay-review-13103051)"** **Rating:** 5.0/5.0 stars *— Lilian B.* [Read full review](https://www.g2.com/survey_responses/engagebay-review-13103051) --- **"[EngageBay Keeps My Work Structured and Organized Every Day](https://www.g2.com/survey_responses/engagebay-review-13098598)"** **Rating:** 4.5/5.0 stars *— Jackie M.* [Read full review](https://www.g2.com/survey_responses/engagebay-review-13098598) --- #### What Are G2 Users Discussing About EngageBay? - [What is EngageBay All-in-One Suite used for?](https://www.g2.com/discussions/what-is-engagebay-all-in-one-suite-used-for) ### 12. [Sendpilot AI](https://www.g2.com/products/sendpilot-ai/reviews) Sendpilot.ai is a LinkedIn revenue management platform that helps B2B companies, sales teams, and founders turn LinkedIn into a predictable, revenue-generating channel. By combining intelligent data insights, content automation, and pipeline tracking, Sendpilot streamlines your entire LinkedIn go-to-market motion, from visibility to conversions. The platform helps you identify and engage high-value prospects, manage LinkedIn outreach at scale, and measure ROI with precision. With built-in campaign analytics, AI-assisted messaging, and smart scheduling features, Sendpilot ensures every LinkedIn activity contributes directly to your revenue goals. Whether you’re building a personal brand to drive inbound leads or managing a sales team’s LinkedIn operations, Sendpilot.ai gives you the tools to grow faster, close smarter, and make LinkedIn your most profitable channel. **Average Rating:** 4.5/5.0 **Total Reviews:** 189 **How Do G2 Users Rate Sendpilot AI?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Sendpilot AI?** - **Seller:** [Sendpilot](https://www.g2.com/sellers/sendpilot-09aa7887-2230-4bcf-bfab-fa8669e11487) - **Company Website:** https://sendpilot.ai/ - **Year Founded:** 2025 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/sendpilot-ai/ (8 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 92% Small-Business, 4% Mid-Market #### What Are Sendpilot AI's Pros and Cons? **Pros:** - Ease of Use (6 reviews) - Easy Setup (5 reviews) - Automation Features (4 reviews) - Customer Support (4 reviews) - Features (4 reviews) **Cons:** - Inefficient (2 reviews) - Limited Customization (2 reviews) - Sequence Issues (2 reviews) - Time-Consuming (2 reviews) - Error Issues (1 reviews) ### What Do G2 Reviewers Say About Sendpilot AI? *AI-generated summary from verified user reviews* **Pros:** - Users find Sendpilot AI very **simple and easy to use** , thanks to its clean interface and efficient automation features. - Users appreciate the **exceptionally intuitive and fast setup** of Sendpilot AI, enabling seamless integration for efficient workflows. - Users benefit from Sendpilot AI's **time-saving automation features** that significantly reduce manual effort and streamline workflows. - Users praise the **responsive and helpful customer support** of Sendpilot AI, enhancing their overall experience and ease of use. - Users appreciate Sendpilot AI's **intuitive interface** and **automation features** that enhance productivity and streamline email outreach. **Cons:** - Users feel that the **limited niche templates** in Sendpilot AI create inefficiencies and extend their workflow unnecessarily. - Users note **limited customization** options that hinder fine-tuning content, suggesting improvements for a better fit with brand voices. - Users face **sequence issues** with limited templates for US fintech, increasing build time for outreach campaigns. - Users note that creating sequences from scratch is a **time-consuming process** , adding significant build time for outreach. - Users report encountering **bugs in the workflow builder** , impacting their overall experience with Sendpilot AI. #### What Are Recent G2 Reviews of Sendpilot AI? **"[Impressive LinkedIn Outreach at Scale with a Clean, Straightforward Setup](https://www.g2.com/survey_responses/sendpilot-ai-review-12930260)"** **Rating:** 4.5/5.0 stars *— Vivek N.* [Read full review](https://www.g2.com/survey_responses/sendpilot-ai-review-12930260) --- **"[Precise Lead Filters and Smooth LinkedIn Outreach](https://www.g2.com/survey_responses/sendpilot-ai-review-12867761)"** **Rating:** 5.0/5.0 stars *— Abigail Hope S.* [Read full review](https://www.g2.com/survey_responses/sendpilot-ai-review-12867761) --- ### 13. [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com **Average Rating:** 4.4/5.0 **Total Reviews:** 938 **How Do G2 Users Rate Constant Contact Advanced Automation?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Constant Contact Advanced Automation?** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 80% Small-Business, 17% Mid-Market #### What Are Constant Contact Advanced Automation's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Email Marketing (35 reviews) - Automation (31 reviews) - Time-saving (27 reviews) - Automation Features (25 reviews) **Cons:** - Limited Customization (21 reviews) - Missing Features (20 reviews) - Limited Features (19 reviews) - Automation Issues (9 reviews) - Editing Issues (9 reviews) ### What Do G2 Reviewers Say About Constant Contact Advanced Automation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient. - Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently. - Users love the **automation features** of Constant Contact, making email management effortless during busy times. - Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly. - Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing. **Cons:** - Users find that the **limited customization** options hinder their ability to fully tailor the automation features. - Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities. - Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics. - Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality. - Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options. #### What Are Recent G2 Reviews of Constant Contact Advanced Automation? **"[Simple, All-in-One Marketing Platform with Easy Email Campaigns](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733) --- **"[Easy Set-Up, Multi-Domain Capability](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)"** **Rating:** 5.0/5.0 stars *— James C.* [Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236) --- #### What Are G2 Users Discussing About Constant Contact Advanced Automation? - [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for) - [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment - [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote - [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment - [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments ### 14. [ContactPigeon](https://www.g2.com/products/contactpigeon/reviews) ContactPigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer data with advanced AI and automation engines, we enable businesses to scale their engagements across channels effectively while cultivating enduring customer loyalty through every step of the customer journey. The platform is built around two core components. The Omnichannel Customer Engagement solution enables retailers to manage and execute marketing campaigns across multiple built-in messaging channels, ensuring consistency and relevance in every customer interaction. Our powerful Customer Data Platform (CDP) collects, analyzes, and uses customer data to create automated, personalized experiences at scale. Together, these components provide a comprehensive solution for retailers looking to build meaningful, lasting relationships with their audience. The ContactPigeon suite offers a robust set of features, including: • Automated customer journey orchestration that ensures a cohesive and seamless experience across all touchpoints and channels • Built-in messaging channels and campaign manager that covers email, mobile (sms / WhatsApp / Viber), push notifications, pop-ups, forms, chatbot, and direct mails • BI tools for real-time analytics and customizable dashboards for deep insights into customer behavior and campaign performance • AI-driven product recommendations and RFM analysis to enhance the shopping experience and predict the at-risk customers • Advanced customer segmentation and clustering capabilities to segment your audience effectively, enabling targeted marketing that resonates with specific groups **Average Rating:** 4.9/5.0 **Total Reviews:** 286 **How Do G2 Users Rate ContactPigeon?** - **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.0/10) - **Customization :** 9.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.9/10 (Category avg: 8.5/10) **Who Is the Company Behind ContactPigeon?** - **Seller:** [ContactPigeon](https://www.g2.com/sellers/contactpigeon) - **Company Website:** https://www.contactpigeon.com - **Year Founded:** 2014 - **HQ Location:** Athens, Greece - **Twitter:** @ContactPigeon (456 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/10507750/ (32 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 62% Small-Business, 33% Mid-Market #### What Are ContactPigeon's Pros and Cons? **Pros:** - Automation Efficiency (64 reviews) - Automation (61 reviews) - Customer Engagement (46 reviews) - Email Marketing (41 reviews) - Features Variety (40 reviews) **Cons:** - Learning Curve (16 reviews) - Slow Performance (15 reviews) - Slow Loading (13 reviews) - High Complexity (9 reviews) - UX Improvement (9 reviews) ### What Do G2 Reviewers Say About ContactPigeon? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **automation efficiency** of ContactPigeon, enhancing campaign coordination and boosting revenue generation significantly. - Users highlight the **effective automation flows** of ContactPigeon, streamlining their marketing processes remarkably. - Users appreciate the **flexibility in managing customer engagement** with ContactPigeon, streamlining diverse marketing activities effectively. - Users value the **effective email marketing** of ContactPigeon, enhancing organization and boosting revenue through tailored campaigns. - Users value the **diverse features** of ContactPigeon, enjoying seamless management of multiple marketing channels from one platform. **Cons:** - Users find the **learning curve steep** for advanced features, complicating tasks despite responsive support from the team. - Users experience **slow performance** at times, especially with larger campaign lists and reports, impacting usability. - Users find that the platform experiences **slow loading** times occasionally, which can impact efficiency and user experience. - Users find the **high complexity** of certain features in ContactPigeon challenging, despite overall functionality being satisfactory. - Users find the **user experience lacking** in some specific areas, which can hinder effective use of the platform. #### What Are Recent G2 Reviews of ContactPigeon? **"[Step-by-Step Strategy Boost With Powerful Automations and Customizable Pop-Ups](https://www.g2.com/survey_responses/contactpigeon-review-13002738)"** **Rating:** 5.0/5.0 stars *— zaklin r.* [Read full review](https://www.g2.com/survey_responses/contactpigeon-review-13002738) --- **"[A strong platform and a team with a human, customer-centric approach](https://www.g2.com/survey_responses/contactpigeon-review-10632265)"** **Rating:** 5.0/5.0 stars *— Emmanouela P.* [Read full review](https://www.g2.com/survey_responses/contactpigeon-review-10632265) --- #### What Are G2 Users Discussing About ContactPigeon? - [What is ContactPigeon used for?](https://www.g2.com/discussions/what-is-contactpigeon-used-for) ### 15. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,195 **How Do G2 Users Rate Dotdigital?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Dotdigital?** - **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital) - **Company Website:** https://www.dotdigital.com - **Year Founded:** 1999 - **HQ Location:** London Bridge, London - **Twitter:** @dotdigital (15,898 Twitter followers) - **LinkedIn® Page:** http://www.linkedin.com/company/1131881 (472 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 46% Mid-Market, 40% Small-Business #### What Are Dotdigital's Pros and Cons? **Pros:** - Ease of Use (274 reviews) - Customer Support (245 reviews) - Helpful (220 reviews) - Email Marketing (156 reviews) - Easy Setup (136 reviews) **Cons:** - Missing Features (90 reviews) - Learning Curve (67 reviews) - Limited Features (58 reviews) - Limitations (54 reviews) - Limited Options (38 reviews) ### What Do G2 Reviewers Say About Dotdigital? *AI-generated summary from verified user reviews* **Pros:** - Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. - Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. - Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. - Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. - Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. **Cons:** - Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. - Users find the **learning curve steep** due to initial complexities in setup and feature navigation. - Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. - Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. - Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. #### What Are Recent G2 Reviews of Dotdigital? **"[Effortless Segmentation, Quick Setup](https://www.g2.com/survey_responses/dotdigital-review-12951247)"** **Rating:** 4.5/5.0 stars *— Brandon M.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-12951247) --- **"[Dotdigital: Intuitive, Scalable Marketing Automation with Exceptional Support](https://www.g2.com/survey_responses/dotdigital-review-13090251)"** **Rating:** 5.0/5.0 stars *— Mike H.* [Read full review](https://www.g2.com/survey_responses/dotdigital-review-13090251) --- #### What Are G2 Users Discussing About Dotdigital? - [What is Dotdigital used for?](https://www.g2.com/discussions/what-is-dotdigital-used-for) - 1 comment - [What is engagement cloud in Magento 2?](https://www.g2.com/discussions/what-is-engagement-cloud-in-magento-2) - [How do I use Dotmailer?](https://www.g2.com/discussions/how-do-i-use-dotmailer) - [How much does Dotmailer cost?](https://www.g2.com/discussions/how-much-does-dotmailer-cost) - 1 comment - [What is engagement cloud?](https://www.g2.com/discussions/what-is-engagement-cloud) - 1 comment ### 16. [Birdeye](https://www.g2.com/products/birdeye/reviews) Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,035 **How Do G2 Users Rate Birdeye?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.7/10) **Who Is the Company Behind Birdeye?** - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Company Website:** https://www.birdeye.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye_ (5,232 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2837064/ (1,442 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Hospital & Health Care, Real Estate - **Company Size:** 47% Small-Business, 34% Mid-Market #### What Are Birdeye's Pros and Cons? **Pros:** - Ease of Use (1019 reviews) - Helpful (1009 reviews) - Review Management (851 reviews) - Customer Support (720 reviews) - Features (589 reviews) **Cons:** - Missing Features (232 reviews) - Improvement Needed (158 reviews) - Review Management (158 reviews) - Learning Curve (139 reviews) - Limited Features (138 reviews) ### What Do G2 Reviewers Say About Birdeye? *AI-generated summary from verified user reviews* **Pros:** - Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews. - Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient. - Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly. - Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation. - Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication. **Cons:** - Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements. - Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience. - Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues. - Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology. - Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience. #### What Are Recent G2 Reviews of Birdeye? **"[Centralized Reputation Management with Ease](https://www.g2.com/survey_responses/birdeye-review-12251930)"** **Rating:** 5.0/5.0 stars *— Santiago V.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-12251930) --- **"[Great Product for Reviews Online Presence](https://www.g2.com/survey_responses/birdeye-review-10224463)"** **Rating:** 5.0/5.0 stars *— Taylor P.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-10224463) --- #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 2 comments - [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment - [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment ### 17. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 **How Do G2 Users Rate Adobe Marketo Engage?** - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10) - **Customization :** 7.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Marketo Engage?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** https://adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 54% Mid-Market, 25% Enterprise #### What Are Adobe Marketo Engage's Pros and Cons? **Pros:** - Ease of Use (193 reviews) - Automation (185 reviews) - Features (143 reviews) - Integrations (131 reviews) - Marketing Automation (120 reviews) **Cons:** - Learning Curve (176 reviews) - Steep Learning Curve (135 reviews) - Not Intuitive (109 reviews) - Complexity (100 reviews) - Expensive (87 reviews) ### What Do G2 Reviewers Say About Adobe Marketo Engage? *AI-generated summary from verified user reviews* **Pros:** - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. **Cons:** - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **"[The Most Powerful Marketing Operations & Automation Tool](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)"** **Rating:** 5.0/5.0 stars *— Robyn H.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) --- **"[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)"** **Rating:** 4.0/5.0 stars *— Lindsay C.* [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) --- #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### 18. [LocaliQ](https://www.g2.com/products/localiq/reviews) LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,048 **How Do G2 Users Rate LocaliQ?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind LocaliQ?** - **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co) - **Company Website:** https://www.gannett.com/ - **Year Founded:** 1906 - **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019 - **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,795 employees on LinkedIn®) - **Ownership:** NYSE: GCI **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 25% Mid-Market #### What Are LocaliQ's Pros and Cons? **Pros:** - Customer Support (27 reviews) - Helpful (27 reviews) - Team Helpfulness (18 reviews) - Business Growth (16 reviews) - Ease of Use (15 reviews) **Cons:** - Expensive (7 reviews) - High Costs (6 reviews) - Limited Features (6 reviews) - Poor Customer Support (6 reviews) - Sales (6 reviews) ### What Do G2 Reviewers Say About LocaliQ? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns. - Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success. - Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success. - Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach. - Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses. **Cons:** - Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain. - Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses. - Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth. - Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication. - Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues. #### What Are Recent G2 Reviews of LocaliQ? **"[LocaliQ Boosted Our Visibility with Targeted Marketing and Powerful Analytics](https://www.g2.com/survey_responses/localiq-review-12467228)"** **Rating:** 4.5/5.0 stars *— Prosper I.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12467228) --- **"[Dependable Marketing Partner with Excellent Communication](https://www.g2.com/survey_responses/localiq-review-12899666)"** **Rating:** 5.0/5.0 stars *— Renferd K.* [Read full review](https://www.g2.com/survey_responses/localiq-review-12899666) --- #### What Are G2 Users Discussing About LocaliQ? - [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for) - [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment - [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote - [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment - [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment ### 19. [Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews) Odoo allows users to easily craft sophisticated end-to-end customer journeys, design engaging email campaigns in minutes, and allows them to seamlessly create automatic (and targeted) marketing campaigns. That’s right! Odoo has simplified the process entirely, and let’s users fully customize and create automatic (and targeted) marketing campaigns. Simply segment your prospects database to deliver the right message to the right prospect at the right time. Users can also set up advanced marketing workflows centered around your prospects. You can then nurture them efficiently (and effectively) through your sales funnel, 24/7! With Odoo, you can easily customize your workflows, thanks to their beautiful visual interface. Creating a multi-stage campaign, with several paths, is as simple as two-step campaigns. Add new actions and select “Time Triggers” directly on your workflow. Users can automate a whole lot more than just emails. Trigger any action you need to streamline your workflow. Create end-to-end customer journeys, and use those workflows to automate tasks, such as: moving a lead forward in the sales funnel, assigning engaged prospects to your sales team, updating a record, and much, much more! Users can utilize “if/then” actions to perform specific tasks after an email has been opened, clicked, or replied. Talk about marketing automation! You can easily automate your marketing processes with the Odoo Suite of Marketing Apps - they have it all! **Average Rating:** 4.5/5.0 **Total Reviews:** 32 **How Do G2 Users Rate Odoo Marketing Automation?** - **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.2/10 (Category avg: 8.5/10) **Who Is the Company Behind Odoo Marketing Automation?** - **Seller:** [Odoo](https://www.g2.com/sellers/odoo) - **Year Founded:** 2005 - **HQ Location:** Brussels, Belgium - **Twitter:** @Odoo (55,391 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/633558/ (8,467 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 61% Small-Business, 25% Mid-Market #### What Are Odoo Marketing Automation's Pros and Cons? **Pros:** - Ease of Use (9 reviews) - Automation (8 reviews) - Time-Saving (8 reviews) - Automation Efficiency (7 reviews) - Automation Features (7 reviews) **Cons:** - Learning Curve (6 reviews) - Learning Difficulty (4 reviews) - Limited Features (4 reviews) - Steep Learning Curve (4 reviews) - Dashboard Issues (3 reviews) ### What Do G2 Reviewers Say About Odoo Marketing Automation? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Odoo Marketing Automation, making it a clean and efficient choice for campaigns. - Users appreciate the **seamless automation** in Odoo Marketing Automation, enhancing efficiency and boosting conversion rates effortlessly. - Users value the **time-saving automation** of Odoo Marketing Automation, streamlining campaign management and enhancing efficiency. - Users value the **automation efficiency** of Odoo Marketing Automation, streamlining tasks and enhancing campaign effectiveness effortlessly. - Users love the **seamless integration and automation features** of Odoo Marketing Automation, enhancing campaign efficiency and personalization. **Cons:** - Users find Odoo Marketing Automation has a **steep learning curve** , making it challenging for newcomers to navigate effectively. - Users find the **learning difficulty** in Odoo Marketing Automation to be a barrier for non-technical users. - Users find Odoo Marketing Automation has **limited features** that require technical skills for advanced customizations and reporting. - Users find the **steep learning curve** challenging, particularly for those unfamiliar with the Odoo ecosystem. - Users report frequent issues with the **dashboard configuration** , making it difficult to customize and manage their view effectively. #### What Are Recent G2 Reviews of Odoo Marketing Automation? **"[Great CRM and Automation Integration](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497)"** **Rating:** 4.5/5.0 stars *— LAKSHAY S.* [Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12814497) --- **"[Odoo’s Modular, Customizable All-in-One Platform with an Intuitive UI](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/odoo-marketing-automation-review-12744935) --- #### What Are G2 Users Discussing About Odoo Marketing Automation? - [What is the best software for marketing automation?](https://www.g2.com/discussions/odoo-marketing-automation-what-is-the-best-software-for-marketing-automation) - [What are marketing automation features?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-marketing-automation-features) - [What are the four key features of marketing automation software?](https://www.g2.com/discussions/odoo-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) - [What is Odoo marketing automation?](https://www.g2.com/discussions/what-is-odoo-marketing-automation) ### 20. [Thryv](https://www.g2.com/products/thryv/reviews) Thryv is an AI-powered marketing and sales platform built specifically for small businesses, helping you market smarter, sell more, and grow faster—all from one centralized solution. Designed to replace disconnected tools, Thryv combines essential business software into one easy-to-use platform. Now including Keap, Thryv delivers powerful CRM software, marketing automation, and sales management tools that help small businesses capture more leads, automate follow-ups, and increase repeat business. With built-in tools for lead management, email and SMS marketing, pipeline tracking, and customer relationship management, Thryv + Keap help teams stay organized and close more deals. From getting found online with digital marketing tools to managing customer relationships and automating sales workflows, Thryv + Keap simplify every stage of the customer journey. The result is a scalable, all-in-one CRM and marketing platform that helps small businesses save time, increase efficiency, and focus on what matters most—running and growing their business. **Average Rating:** 4.3/5.0 **Total Reviews:** 1,893 **How Do G2 Users Rate Thryv?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Thryv?** - **Seller:** [Thryv](https://www.g2.com/sellers/thryv) - **Company Website:** https://Thryv.com - **Year Founded:** 2012 - **HQ Location:** Dallas, TX - **Twitter:** @thryv (8,415 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,883 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 90% Small-Business, 9% Mid-Market #### What Are Thryv's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Automation (90 reviews) - Automation Features (70 reviews) - Customer Support (69 reviews) - Helpful (58 reviews) **Cons:** - Missing Features (60 reviews) - Learning Curve (50 reviews) - Limitations (45 reviews) - Limited Features (45 reviews) - Expensive (33 reviews) ### What Do G2 Reviewers Say About Thryv? *AI-generated summary from verified user reviews* **Pros:** - Users find Thryv to be **easy to use** , seamlessly integrating various features for efficient team collaboration. - Users appreciate the **automation features** of Thryv, enabling streamlined follow-ups and consistent client engagement. - Users love the **automation features** of Thryv, enhancing efficiency in managing client follow-ups and nurturing campaigns. - Users value the **great customer support** from Thryv, highlighting its helpfulness and comprehensiveness. - Users appreciate the **powerful automation features** of Thryv, finding it easy to use and engaging. **Cons:** - Users express disappointment over **missing features** and constant glitches, undermining their overall experience with Thryv. - Users find the **learning curve challenging** , requiring time and support to navigate the many features effectively. - Users experience **constant glitches** with Thryv, leading to dissatisfaction and a lack of essential export options. - Users find **limited features** in Thryv, such as insufficient data management and challenging segmentation capabilities. - Users find Thryv to be **expensive** , especially with additional setup and customization costs due to its complexity. #### What Are Recent G2 Reviews of Thryv? **"[All-in-One Thryv Platform That Streamlined Our Workflow and Saved Us Money](https://www.g2.com/survey_responses/thryv-review-12972196)"** **Rating:** 5.0/5.0 stars *— Alan H.* [Read full review](https://www.g2.com/survey_responses/thryv-review-12972196) --- **"[Keap/Thryv has helped me grow my business in ways I never thought I could](https://www.g2.com/survey_responses/thryv-review-8053452)"** **Rating:** 5.0/5.0 stars *— Heather W.* [Read full review](https://www.g2.com/survey_responses/thryv-review-8053452) --- #### What Are G2 Users Discussing About Thryv? - [What is Thryv used for?](https://www.g2.com/discussions/what-is-thryv-used-for) - [How do I cancel Thryv?](https://www.g2.com/discussions/how-do-i-cancel-thryv) - [What is infusionsoft used for?](https://www.g2.com/discussions/what-is-infusionsoft-used-for) - 3 comments - [Who owns Thryv software?](https://www.g2.com/discussions/who-owns-thryv-software) - [Is KEAP an Infusionsoft?](https://www.g2.com/discussions/is-keap-an-infusionsoft) - 4 comments ### 21. [Brevo Customer Data Platform](https://www.g2.com/products/brevo-customer-data-platform/reviews) Brevo's Customer Data Platform (CDP) is a comprehensive solution designed to centralize, manage, and synchronize customer data across various platforms and channels. By consolidating both online and offline data into unified customer profiles, businesses gain a 360-degree view of their clientele, enabling more agile and informed decision-making. Key Features and Functionality: - Multiple Sources Import: Integrate data seamlessly from databases, data warehouses, FTP servers, or via API, ensuring all customer information is housed in a single platform. - Universal Data Model: Utilize standardized business objects to structure data consistently, enhancing scalability and coherence across datasets. - Identity Resolution: Implement custom deduplication rules to assign a unique identifier to each customer, eliminating redundancies and ensuring data accuracy. - Dataprep Custom Rules: Employ no-code recipes to clean and reformat data, preparing it for immediate business use without the need for technical expertise. - Scoring Library: Apply scoring models such as Recency, Frequency, Monetary (RFM) analysis or Lifetime Value (LTV) to refine marketing strategies and personalize customer interactions. - Dashboards & Data Exploration: Integrate with analytics tools to create advanced reports, facilitating better decision-making through comprehensive data visualization. Primary Value and Solutions Provided: Brevo's CDP empowers businesses to transform raw data into actionable insights, accelerating time-to-value and enhancing customer engagement. By unifying disparate data sources, companies can achieve a holistic understanding of their customers, leading to more personalized and effective marketing campaigns. The platform's intuitive tools allow teams to analyze customer behavior, segment audiences precisely, and deliver tailored content without relying on IT support. This streamlined approach not only improves operational efficiency but also drives smarter growth by enabling data-driven decisions that resonate with customers' preferences and behaviors. **Average Rating:** 4.6/5.0 **Total Reviews:** 95 **How Do G2 Users Rate Brevo Customer Data Platform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Brevo Customer Data Platform?** - **Seller:** [Brevo](https://www.g2.com/sellers/brevo) - **Company Website:** https://www.brevo.com/ - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @brevo_official (16,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (898 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 89% Small-Business, 7% Mid-Market #### What Are Brevo Customer Data Platform's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Customer Support (11 reviews) - Email Marketing (10 reviews) - User-Friendly (8 reviews) - Easy Setup (7 reviews) **Cons:** - Expensive (4 reviews) - Integration Issues (3 reviews) - Learning Curve (3 reviews) - Missing Features (3 reviews) - Not Intuitive (3 reviews) ### What Do G2 Reviewers Say About Brevo Customer Data Platform? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Brevo, remarking on its quick implementation and user-friendly design. - Users praise the **responsive and helpful customer support** of Brevo, enhancing their overall experience with the platform. - Users love the **free email marketing features** of Brevo, allowing seamless branding and audience building without initial costs. - Users find Brevo Customer Data Platform to be **very user-friendly** , facilitating easy integration and a smooth experience. - Users praise the **easy setup** of Brevo, finding it intuitive and efficient for their marketing needs. **Cons:** - Users find the pricing for Brevo's plans to be **expensive** , especially when compared to competitors' offerings. - Users face occasional **integration issues** with third-party tools, complicating their experience and requiring extra effort. - Users find the **learning curve steep** with Brevo, especially for navigation and utilizing advanced features effectively. - Users express frustration over **missing features** like segmented account access and limited chatbot domain connectivity. - Users find the platform **not intuitive** , often struggling to navigate menus and perform basic tasks. #### What Are Recent G2 Reviews of Brevo Customer Data Platform? **"[Easy-to-use tool for Customer Communication and Marketing Automation](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746)"** **Rating:** 4.0/5.0 stars *— Carmen B.* [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-10647746) --- **"[Brevo has been my reliable system for marketing automation for years.](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108)"** **Rating:** 5.0/5.0 stars *— Helen W.* [Read full review](https://www.g2.com/survey_responses/brevo-customer-data-platform-review-12553108) --- ### 22. [vcita](https://www.g2.com/products/vcita/reviews) vcita: All-in-one business management solution designed to help busy business owners stay organized and deliver exceptional client experiences. vcita is a comprehensive business management software designed to empower small and medium-sized businesses with digital tools to automate administrative tasks and deliver exceptional client experiences. With vcita, business owners can streamline operations, save time, and drive growth through smart automation and seamless integration. Key Features of vcita’s All-in-One Solution: • CRM & Client Management: Easily manage client information, communication history, and track interactions with customizable client cards and workflows. • Payment Collection & Invoicing: Automate billing, estimates, invoicing, and payment collection to ensure getting paid on time 3x faster. • Online Scheduling & Calendar Management: Let clients schedule appointments 24/7,keeping your and your staff’s calendar full with automated reminders and meeting confirmations. • SMS & Email Marketing: Run targeted campaigns and automated follow-ups via SMS and email campaigns to nurture relationships and retain clients. • Lead Capture: Securely capture new leads directly from your website, ensuring seamless integration into your CRM and business flow.. • Client Portal: Let your clients book, pay, send messages and share documents through a secure and branded client portal - any time, from any device. • Documents & Files Management: Store, share, and manage documents securely in one place for easy access. • Automated Reminders: Set reminders for clients and staff to ensure no appointment or payment is missed. • Marketing Automation: Engage clients with automated SMS and email campaigns, saving you time and effort on routine communications. Latest Updates: • BizAI -AI assistant: A fully integrated AI-powered business advisor that offers personalized insights and automates tasks like scheduling, client communication. It learns from user feedback and business data to provide tailored recommendations, allowing business owners to stay in control. • Facebook Messenger Integration: Capture leads directly from Facebook Messenger and integrate them into your CRM, making communication with prospects more seamless. • Multi-Service Scheduling: Schedule multiple services within a single client appointment, allowing for easier management of complex client needs. • Calls & Texting App: New integration allows businesses to manage both calls and text messages from a single business phone number, streamlining communication and offering features like call recording, missed call logs, and custom greetings. • Payment Workflows: New streamlined payment workflows allow businesses to charge clients directly from the service catalog, providing a POS-like experience for quicker payments. Why Choose vcita? Join over 100,000 businesses globally using vcita to automate tasks, improve client relationships, and grow their business. Whether you’re looking to streamline billing, enhance marketing efforts, or offer a better client experience, vcita delivers a powerful, easy-to-use solution that covers it all. **Average Rating:** 4.5/5.0 **Total Reviews:** 79 **How Do G2 Users Rate vcita?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 9.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.7/10 (Category avg: 8.5/10) **Who Is the Company Behind vcita?** - **Seller:** [vcita](https://www.g2.com/sellers/vcita) - **Year Founded:** 2010 - **HQ Location:** St. Petersburg Florida - **Twitter:** @vCita (1,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1816111/ (150 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Alternative Medicine, Marketing and Advertising - **Company Size:** 86% Small-Business, 11% Mid-Market #### What Are vcita's Pros and Cons? **Pros:** - Ease of Use (13 reviews) - Automations (6 reviews) - Customer Support (6 reviews) - Integration (6 reviews) - Integrations (6 reviews) **Cons:** - Integration Issues (7 reviews) - Missing Features (5 reviews) - Expensive (4 reviews) - Lack of Integration (3 reviews) - Linking Issues (3 reviews) ### What Do G2 Reviewers Say About vcita? *AI-generated summary from verified user reviews* **Pros:** - Users find vCita's **ease of use** exceptional, simplifying client bookings and enhancing schedule management effortlessly. - Users appreciate the **automated reminders and confirmations** that streamline client management and enhance overall efficiency. - Users value the **exceptional customer support** from Vcita, noting quick responses and helpful assistance for their needs. - Users admire the **seamless integration** with websites and calendars, enhancing the booking experience for clients. - Users appreciate the **seamless integrations** with websites and calendars, enhancing appointment booking and client interaction. **Cons:** - Users face **integration issues** with vcita, struggling with syncing calendars and requiring additional apps for task management. - Users express a desire for **missing features** like partial refunds and better integration with task management tools. - Users find vcita **expensive** , needing to upgrade for basic features and facing limits on document uploads. - Users face a **lack of integration** with other services, complicating workflow and task management on vcita. - Users experience significant **linking issues** with vcita, causing confusion and inconsistency between platforms, affecting usability. #### What Are Recent G2 Reviews of vcita? **"[Outstanding backend system transformed my business](https://www.g2.com/survey_responses/vcita-review-9522081)"** **Rating:** 5.0/5.0 stars *— Neil D.* [Read full review](https://www.g2.com/survey_responses/vcita-review-9522081) --- **"[A god-send for our non-profit community mental health service](https://www.g2.com/survey_responses/vcita-review-12206525)"** **Rating:** 5.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/vcita-review-12206525) --- #### What Are G2 Users Discussing About vcita? - [What does Vcita do?](https://www.g2.com/discussions/what-does-vcita-do) - [Does vcita have an app?](https://www.g2.com/discussions/does-vcita-have-an-app) - [How does vcita work?](https://www.g2.com/discussions/how-does-vcita-work) - [What is vcita used for?](https://www.g2.com/discussions/what-is-vcita-used-for) - 1 upvote ### 23. [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) Netcore is an agentic marketing platform trusted by 6,500+ brands across 40 countries for customer engagement, marketing automation, and personalization. We help marketing teams in ecommerce, retail, BFSI, large enterprise, and D2C build profitable growth through meaningful, data-driven customer connections. Our all-in-one MarTech platform brings together everything marketers need to engage, convert, and retain customers across channels: email marketing, WhatsApp marketing, push notifications, SMS, in-app messaging, and web personalization. With customer data platform (CDP) capabilities, customer journey orchestration, AI-led product recommendations, and onsite search, Netcore puts the customer at the core of every campaign. Netcore brings AI agents into the marketer's workflow to automate campaign creation, customer segmentation, and 1:1 personalization at scale. With predictive analytics, A/B testing, and autonomous optimization, our agents help brands lift engagement rates, improve conversions, and maximize marketing ROI. Customers using our platform report measurable results, including up to 6X revenue uplift, 70X marketing-generated ROI, and 5X digital engagement. At global scale, Netcore powers 50 billion+ emails, 5 billion+ push notifications, 200 million+ WhatsApp messages, and 1 million+ AI-driven interactions every month. From email service provider capabilities to a complete customer lifecycle management (CLM) and customer engagement suite, Netcore helps you deliver the right message, on the right channel, at the right time. Looking for a fullstack customer engagement platform with agentic capabilities? Explore Netcore. **Average Rating:** 4.5/5.0 **Total Reviews:** 564 **How Do G2 Users Rate Netcore Customer Engagement Platform?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Netcore Customer Engagement Platform?** - **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited) - **Company Website:** https://netcorecloud.com/ - **Year Founded:** 1998 - **HQ Location:** Mumbai, Maharashtra - **Twitter:** @netcore_cloud (1,828 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,278 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Insurance - **Company Size:** 49% Mid-Market, 33% Enterprise #### What Are Netcore Customer Engagement Platform's Pros and Cons? **Pros:** - Ease of Use (166 reviews) - Helpful (119 reviews) - Engagement (113 reviews) - Customer Support (103 reviews) - Features (100 reviews) **Cons:** - Missing Features (49 reviews) - Learning Curve (38 reviews) - Slow Performance (38 reviews) - Slow Loading (34 reviews) - Limited Features (27 reviews) ### What Do G2 Reviewers Say About Netcore Customer Engagement Platform? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Netcore's platform, especially the intuitive drag-and-drop journey builder. - Users value the **helpful support** provided by Netcore, enhancing engagement strategies and ensuring smooth implementation. - Users appreciate the **intelligent automation and personalization** capabilities of Netcore's platform for seamless omnichannel engagement. - Users value the **responsive and dedicated customer support** of Netcore, enhancing their overall experience with the platform. - Users value the **intelligent automation and personalization features** of Netcore, enhancing customer engagement across multiple channels. **Cons:** - Users face challenges due to **missing features** like timely reporting and comprehensive error explanations in campaigns. - Users find a **slight learning curve** with the interface, noting challenges in usability and journey creation. - Users experience **slow performance** when uploading large data or during peak email delivery times, affecting overall efficiency. - Users report **slow loading times** , which hinder performance and detract from the overall experience with the platform. - Users find the **limited features** of the Netcore platform restrict their ability to implement complex marketing strategies. #### What Are Recent G2 Reviews of Netcore Customer Engagement Platform? **"[Netcore Delivers Speed to Value with Seamless, Powerful Omnichannel Journeys](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108)"** **Rating:** 5.0/5.0 stars *— Yash G.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-12828108) --- **"[Unified Customer Data and AI Personalization That Boosts Engagement](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423)"** **Rating:** 5.0/5.0 stars *— Rishabh P.* [Read full review](https://www.g2.com/survey_responses/netcore-customer-engagement-platform-review-11460423) --- #### What Are G2 Users Discussing About Netcore Customer Engagement Platform? - [When was Netcore founded?](https://www.g2.com/discussions/when-was-netcore-founded) - [What is Netcore email?](https://www.g2.com/discussions/what-is-netcore-email) - [What is Smartech Netcore?](https://www.g2.com/discussions/what-is-smartech-netcore) ### 24. [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) From agency to enterprise, the Vendasta platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform. Vendasta turns complex data and instructions into easy-to-manage AI employees that work across the Vendasta platform, so businesses can grow while staying focused on what they do best. Vendasta’s AI employees come pre-configured with the skills and personality to fit any business. You can easily customize them using simple language too—no coding required. Whether it’s lead capture, automating customer communication, or managing content, the AI employees have you covered. **Average Rating:** 4.5/5.0 **Total Reviews:** 531 **How Do G2 Users Rate Vendasta AI Platform?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Vendasta AI Platform?** - **Seller:** [Vendasta](https://www.g2.com/sellers/vendasta) - **Company Website:** https://www.vendasta.com - **Year Founded:** 2008 - **HQ Location:** Saskatchewan - **Twitter:** @Vendasta (3,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/203666/ (752 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Management Consulting - **Company Size:** 84% Small-Business, 10% Mid-Market #### What Are Vendasta AI Platform's Pros and Cons? **Pros:** - Helpful (51 reviews) - Customer Support (41 reviews) - Ease of Use (41 reviews) - Features (27 reviews) - Efficiency (24 reviews) **Cons:** - Learning Curve (24 reviews) - Limited Features (18 reviews) - Difficult Learning (16 reviews) - Missing Features (16 reviews) - Complexity (13 reviews) ### What Do G2 Reviewers Say About Vendasta AI Platform? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **intuitive design and outstanding support** of the Vendasta AI Platform, enhancing service delivery and client satisfaction. - Users value the **outstanding customer support** team at Vendasta, ensuring responsive and knowledgeable assistance for their needs. - Users find the **ease of use** of the Vendasta AI Platform enhances efficiency and client engagement effortlessly. - Users value the **all-in-one dashboard** of Vendasta AI Platform, making management of SEO and marketing tools seamless. - Users admire the **efficiency** of Vendasta AI Platform, significantly reducing manual tasks and enhancing productivity. **Cons:** - Users find the **learning curve steep** , with complexities in integrations and automations that hinder easier usage. - Users find Vendasta AI Platform has **limited features** and complicated onboarding, making it hard to fully utilize. - Users find the **difficult learning curve** challenging, particularly with integrations that can be overwhelming and complex. - Users express frustration over **missing features** , such as improved proposals and effective project management within the Vendasta AI Platform. - Users find the **complexity of integrations and automations** frustrating, leading to challenges in setup and execution. #### What Are Recent G2 Reviews of Vendasta AI Platform? **"[Amazing AI Assistants, Simple to Use, and Fairly Priced](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105)"** **Rating:** 5.0/5.0 stars *— Carl B.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-13099105) --- **"[Revolutionized Our Client AI Integration](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277)"** **Rating:** 5.0/5.0 stars *— Chris H.* [Read full review](https://www.g2.com/survey_responses/vendasta-ai-platform-review-12265277) --- #### What Are G2 Users Discussing About Vendasta AI Platform? - [How has CalendarHero improved your scheduling processes, and what features do you find most useful?](https://www.g2.com/discussions/how-has-calendarhero-improved-your-scheduling-processes-and-what-features-do-you-find-most-useful) - 1 comment - [What is Vendasta used for?](https://www.g2.com/discussions/what-is-vendasta-used-for) - [What is About.Me used for?](https://www.g2.com/discussions/what-is-about-me-used-for) - [What is MatchCraft's AdVantage used for?](https://www.g2.com/discussions/what-is-matchcraft-s-advantage-used-for) - [How do you automate zoom?](https://www.g2.com/discussions/calendarhero-how-do-you-automate-zoom) - 1 comment ### 25. [edrone](https://www.g2.com/products/edrone/reviews) edrone is a CRM and Marketing Automation system specifically designed for online stores. Our mission is to provide e-commerce businesses with cutting-edge, AI-powered solutions that automate store operations, engage customers, and significantly boost sales. With edrone, you gain access to a comprehensive suite of tools, regardless of your contact list size: 20+ Marketing Automation Scenarios - Recover Abandoned Cart - After Sale - Viewed products - Personalized Recommendations - Cross-Selling Customer Base Expansion Tools - Pop-ups - Banners - Web Layers On-site Solutions - Social Proof Widgets - Smart Recommendations Advanced Segmentation - Create custom automation scenarios - 360° Customer Profiles and CRM Section - Multichannel Inbox – consolidate messages from various platforms - Product Analytics ...and many other features crafted with e-commerce in mind. Use edrone for free Curious to see edrone in action? Sign up for a free account and send up to 200 messages per month, including 100 free SMS messages. The Freemium version grants you access to essential features without time limits, fees, or the need to provide credit card details. It's the perfect way to kickstart your marketing automation journey and gain deeper insights into your customers. **Average Rating:** 4.8/5.0 **Total Reviews:** 237 **How Do G2 Users Rate edrone?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind edrone?** - **Seller:** [edrone](https://www.g2.com/sellers/edrone) - **Year Founded:** 2016 - **HQ Location:** Krakow, Małopolska - **Twitter:** @edrone_me (1,508 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5185135/ (215 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Owner - **Top Industries:** Apparel & Fashion, Retail - **Company Size:** 73% Small-Business, 26% Mid-Market #### What Are edrone's Pros and Cons? **Pros:** - Customer Support (20 reviews) - Ease of Use (19 reviews) - Helpful (14 reviews) - Intuitive (13 reviews) - Automation (10 reviews) **Cons:** - Learning Curve (6 reviews) - Learning Difficulty (5 reviews) - Missing Features (5 reviews) - Complex Setup (4 reviews) - Difficult Setup (4 reviews) ### What Do G2 Reviewers Say About edrone? *AI-generated summary from verified user reviews* **Pros:** - Users commend edrone for its **quick and helpful customer support** , enhancing overall user experience and satisfaction. - Users praise edrone for its **ease of use** , highlighting the user-friendly interface and effective customer support. - Users find edrone to be an **easy-to-use and helpful app** , complemented by excellent customer support and clear communication. - Users praise the **intuitive design** of edrone, enhancing ease of use and facilitating smooth onboarding experiences. - Users are impressed by the **comprehensive automation** features of edrone, enhancing engagement and saving valuable time. **Cons:** - Users face a **steep learning curve** with edrone, citing initial challenges and basic data absorption issues. - Users face a **learning difficulty** with edrone, requiring time and resources to overcome initial challenges. - Users find **missing features** frustrating, especially limited customization and non-functional mobile chat options. - Users find the **complex setup** challenging, requiring time to learn and adapt to advanced workflows. - Users experience a **difficult setup** , facing initial complexities and challenges with installation and advanced features. #### What Are Recent G2 Reviews of edrone? **"[Exceptional Marketing Automation Tool for E-commerce](https://www.g2.com/survey_responses/edrone-review-10655834)"** **Rating:** 5.0/5.0 stars *— Marcin C.* [Read full review](https://www.g2.com/survey_responses/edrone-review-10655834) --- **"[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)"** **Rating:** 4.0/5.0 stars *— Saurabh B.* [Read full review](https://www.g2.com/survey_responses/edrone-review-12209118) --- #### What Are G2 Users Discussing About edrone? - [What is edrone used for?](https://www.g2.com/discussions/what-is-edrone-used-for) ## What Is Marketing Automation Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Automation Software? - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [CRM Software](https://www.g2.com/categories/crm) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.