# Best Marketing Automation Software for Small Business - Page 4 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Marketing Automation category. In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Small Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from a small business. ## Top Marketing Automation Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5.0 (14,203 reviews) | CRM-connected marketing automation | "[All-in-One Hubspot with Seamless Integrations and Invaluable CSM Support](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-12964858)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,392 reviews) | — | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" | | 3 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,173 reviews) | Customer journey automation for email-led campaigns | "[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)" | | 4 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Omnichannel lifecycle messaging | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" | | 5 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.5/5.0 (1,311 reviews) | E-commerce email and SMS automation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 6 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,454 reviews) | — | "[Switching from Klaviyo to Attentive](https://www.g2.com/survey_responses/attentive-review-11448839)" | | 7 | [Customer.io](https://www.g2.com/products/customer-io/reviews) | 4.4/5.0 (831 reviews) | — | "[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)" | | 8 | [Omnisend](https://www.g2.com/products/omnisend/reviews) | 4.6/5.0 (1,173 reviews) | E-commerce email and SMS campaign setup | "[Powerful Behavior-Based Segmentation That Saves Hours Every Week](https://www.g2.com/survey_responses/omnisend-review-13119389)" | | 9 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (631 reviews) | — | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" | | 10 | [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) | 4.1/5.0 (3,025 reviews) | B2B lead nurturing and campaign automation | "[Scalable, Flexible Platform for Complex Marketing Automation](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)" | ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=1934&focus%5B%5D=22329&focus%5B%5D=3644&focus%5B%5D=121648&focus%5B%5D=43119&focus%5B%5D=88175&focus%5B%5D=124128) Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Omnisend, Intuit Mailchimp All-in-One Marketing Platform, Insider One, Attentive, and HighLevel. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=klaviyo&focus%5B%5D=omnisend&focus%5B%5D=intuit-mailchimp-all-in-one-marketing-platform&focus%5B%5D=insider-one&focus%5B%5D=attentive&focus%5B%5D=highlevel&segment=small-business) ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 505 ### Category Stats (Jul 2026) - **Average Rating**: 4.42/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Jobin.cloud (+3.53%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month *Last updated: July 17, 2026* ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,600+ Authentic Reviews - 505+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### Omnisend Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-07-17T12%3A27%3A43Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3644&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fsmall-business&secure%5Btoken%5D=0002ac5b1748a8ab6ca0fcfde72a716fddc87a23ba9a7a878d0c662e07b0f4b2&secure%5Burl%5D=https%3A%2F%2Fwww.omnisend.com%2Ffeatures&secure%5Burl_type%5D=paid_promos) --- ## Marketing Automation Software Features & Capabilities ### What are the Best Marketing Automation Software with Online Behavior Tracking? Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. **Top-rated Marketing Automation Software for Online Behavior Tracking:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with Online Behavior Tracking](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### What are the Best Marketing Automation Software with Search Tracking and Optimization? Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. **Top-rated Marketing Automation Software for Search Tracking and Optimization:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Braze](https://www.g2.com/products/braze/reviews) [Explore Marketing Automation Software with Search Tracking and Optimization](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) ### What are the Best Marketing Automation Software with Social Listening? Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. **Top-rated Marketing Automation Software for Social Listening:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Omnisend](https://www.g2.com/products/omnisend/reviews) [Explore Marketing Automation Software with Social Listening](https://www.g2.com/categories/marketing-automation/f/social-listening) ### What are the Best Marketing Automation Software with Event / Webinar Marketing? Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. **Top-rated Marketing Automation Software for Event / Webinar Marketing:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) [Explore Marketing Automation Software with Event / Webinar Marketing](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) ### What are the Best Marketing Automation Software with SEO / Keyword Analytics? Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. **Top-rated Marketing Automation Software for SEO / Keyword Analytics:** - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) [Explore Marketing Automation Software with SEO / Keyword Analytics](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) ## What Are the Top-Rated Marketing Automation Software Products in 2026? ### 1. [Xtremepush](https://www.g2.com/products/xtremepush/reviews) Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill. **Average Rating:** 4.4/5.0 **Total Reviews:** 260 **How Do G2 Users Rate Xtremepush?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 7.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Xtremepush?** - **Seller:** [Xtremepush](https://www.g2.com/sellers/xtremepush) - **Company Website:** https://xtremepush.com/ - **Year Founded:** 2012 - **HQ Location:** Dublin - **Twitter:** @XtremePush (11,098 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3334885/ (139 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CRM Manager - **Top Industries:** Gambling & Casinos, Marketing and Advertising - **Company Size:** 45% Mid-Market, 37% Small-Business #### What Are Xtremepush's Pros and Cons? **Pros:** - Ease of Use (48 reviews) - Helpful (28 reviews) - Customer Support (23 reviews) - User-Friendly (22 reviews) - Analytics (21 reviews) **Cons:** - User Interface (19 reviews) - Learning Curve (18 reviews) - Missing Features (16 reviews) - Limited Features (15 reviews) - Difficult Learning (14 reviews) ### What Do G2 Reviewers Say About Xtremepush? *AI-generated summary from verified user reviews* **Pros:** - Users find Xtremepush's **ease of use** remarkable, praising the intuitive interface and engaged support team. - Users appreciate the **helpful campaign management** features of Xtremepush, making targeted messaging seamless and efficient. - Users commend the **responsive and knowledgeable customer support** of Xtremepush, appreciating their quick assistance with issues. - Users appreciate the **user-friendly interface** of Xtremepush, finding it simple and straightforward to navigate. - Users appreciate the **real-time analytics** of Xtremepush, enhancing campaign optimization and user engagement significantly. **Cons:** - Users find the **user interface not intuitive** , making navigation and report reading a complex experience. - Users find the **learning curve steep** , as advanced features and integrations require significant time and training. - Users find **missing features** in Xtremepush, such as limited journey builder and lack of push management options. - Users express frustration with the **limited features** of Xtremepush, including inadequate analytics and lack of essential tools. - Users find Xtremepush's **difficult learning curve** a barrier, particularly for advanced features and analytics navigation. #### What Are Recent G2 Reviews of Xtremepush? **"[Intuitive, Powerful Segmentation with Real-Time Data That Optimizes Campaigns Fast](https://www.g2.com/survey_responses/xtremepush-review-12369332)"** **Rating:** 5.0/5.0 stars *— Raúl A.* [Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369332) --- **"[Easy Setup and Various Options, with Potential for Improvement in UI](https://www.g2.com/survey_responses/xtremepush-review-12369277)"** **Rating:** 5.0/5.0 stars *— Verified User in Gambling & Casinos* [Read full review](https://www.g2.com/survey_responses/xtremepush-review-12369277) --- #### What Are G2 Users Discussing About Xtremepush? - [What is Xtremepush used for?](https://www.g2.com/discussions/what-is-xtremepush-used-for) ### 2. [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews) Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates. **Average Rating:** 4.4/5.0 **Total Reviews:** 200 **How Do G2 Users Rate Spotler Mail+?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 7.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Spotler Mail+?** - **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29) - **Year Founded:** 2001 - **HQ Location:** Rotterdam, NL - **LinkedIn® Page:** https://www.linkedin.com/company/spotler-group/ (164 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Director - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 50% Small-Business, 41% Mid-Market #### What Are Spotler Mail+'s Pros and Cons? **Pros:** - Ease of Use (7 reviews) - Email Marketing (6 reviews) - Efficiency (5 reviews) - Automation (4 reviews) - Automation Features (4 reviews) **Cons:** - Learning Curve (3 reviews) - Template Issues (3 reviews) - Functionality Issues (2 reviews) - Performance Issues (2 reviews) - Poor Customer Support (2 reviews) ### What Do G2 Reviewers Say About Spotler Mail+? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup. - Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns. - Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates. - Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently. - Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless. **Cons:** - Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+. - Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times. - Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options. - Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design. - Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations. #### What Are Recent G2 Reviews of Spotler Mail+? **"[Best and easy AI Email Marketing Tools](https://www.g2.com/survey_responses/spotler-mail-review-8938202)"** **Rating:** 5.0/5.0 stars *— Ajay K.* [Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202) --- **"[Great experience for the first year](https://www.g2.com/survey_responses/spotler-mail-review-8221769)"** **Rating:** 4.5/5.0 stars *— Verified User in Publishing* [Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769) --- #### What Are G2 Users Discussing About Spotler Mail+? - [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for) - [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for) ### 3. [Ortto](https://www.g2.com/products/ortto/reviews) Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale. **Average Rating:** 4.4/5.0 **Total Reviews:** 610 **How Do G2 Users Rate Ortto?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Ortto?** - **Seller:** [Ortto](https://www.g2.com/sellers/ortto) - **Company Website:** https://ortto.com/ - **Year Founded:** 2015 - **HQ Location:** Sydney, Australia - **Twitter:** @ortto (180 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/ortto (25 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 27% Mid-Market #### What Are Ortto's Pros and Cons? **Pros:** - Ease of Use (32 reviews) - Customer Support (26 reviews) - Intuitive (24 reviews) - Features (22 reviews) - Integrations (20 reviews) **Cons:** - Expensive (13 reviews) - Learning Curve (12 reviews) - Limited Features (12 reviews) - Limited Customization (10 reviews) - Steep Learning Curve (10 reviews) ### What Do G2 Reviewers Say About Ortto? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Ortto, making marketing automation and customer data management effortless. - Users commend the **responsive support team** of Ortto, enhancing their experience with efficient problem-solving and assistance. - Users love the **intuitive interface** of Ortto, making it easy to manage customer journeys and launch campaigns quickly. - Users love Ortto for its **powerful marketing features** , simplifying automation, lead management, and analytics in one platform. - Users value Ortto's **robust data integration** capabilities, enhancing marketing strategies and facilitating informed decision-making. **Cons:** - Users find Ortto **expensive** , especially as pricing increases with contact growth and essential features are behind a paywall. - Users find the **learning curve steep** , particularly for complex automations, requiring additional training for effective use. - Users find Ortto's **limited features** hinder effective reporting, customization, and overall functionality for advanced needs. - Users express frustration with the **limited customization options** in Ortto, hindering their ability to tailor reports effectively. - Users find that Ortto has a **steep learning curve** , requiring extensive training to unlock its full potential. #### What Are Recent G2 Reviews of Ortto? **"[Automation options are incredible](https://www.g2.com/survey_responses/ortto-review-8022737)"** **Rating:** 5.0/5.0 stars *— Diana C.* [Read full review](https://www.g2.com/survey_responses/ortto-review-8022737) --- **"[Extensive Features, Fast Support, Great Value](https://www.g2.com/survey_responses/ortto-review-12951693)"** **Rating:** 5.0/5.0 stars *— Kenji S.* [Read full review](https://www.g2.com/survey_responses/ortto-review-12951693) --- #### What Are G2 Users Discussing About Ortto? - [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) - 1 comment - [What's another word for autopilot?](https://www.g2.com/discussions/what-s-another-word-for-autopilot) - [What does it mean to be on autopilot?](https://www.g2.com/discussions/what-does-it-mean-to-be-on-autopilot) ### 4. [BenchmarkONE](https://www.g2.com/products/benchmarkone/reviews) Our all-in-one sales and marketing platform combines email marketing, CRM, and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also provide marketing agencies with an alternative solution for their small business clients. Find more revenue in your sales pipeline and prevent opportunities from falling through the cracks. Learn more with a free 15-minute discovery call today. **Average Rating:** 4.5/5.0 **Total Reviews:** 178 **How Do G2 Users Rate BenchmarkONE?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.5/10 (Category avg: 8.5/10) **Who Is the Company Behind BenchmarkONE?** - **Seller:** [Polaris Software](https://www.g2.com/sellers/polaris-software) - **Year Founded:** 2004 - **HQ Location:** St. Louis, MO - **Twitter:** @BenchmarkEmail (17,267 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/834284/ (117 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 80% Small-Business, 15% Mid-Market #### What Are BenchmarkONE's Pros and Cons? **Pros:** - Ease of Use (2 reviews) - Contact Management (1 reviews) - Customer Management (1 reviews) - Easy Access (1 reviews) - Easy Setup (1 reviews) **Cons:** - Call Issues (1 reviews) - Email Issues (1 reviews) - Unreliable Deliverability (1 reviews) ### What Do G2 Reviewers Say About BenchmarkONE? *AI-generated summary from verified user reviews* **Pros:** - Users find BenchmarkONE **easy to use** , facilitating smooth tracking of contacts and efficient management of customer relationships. - Users find the **ease of use in tracking contacts** with BenchmarkONE to be a significant advantage. - Users value the **effective customer management** of BenchmarkONE, enhancing lead nurturing and operational efficiency. - Users value the **easy access** of BenchmarkONE, facilitating smooth transitions and efficient customer relationship management. - Users value the **easy setup** of BenchmarkONE, ensuring a swift and smooth transition for their businesses. **Cons:** - Users report **call issues** with BenchmarkONE, including email and phone IDs being marked as spam affecting communications. - Users face **email issues** with BenchmarkONE, leading to important emails landing in spam and affecting phone ID visibility. - Users report **unreliable deliverability** with BenchmarkONE, causing emails to land in spam and affecting communication effectiveness. #### What Are Recent G2 Reviews of BenchmarkONE? **"[BenchmarkONE: User-Friendly All-in-One CRM & Marketing Automation with Great Support](https://www.g2.com/survey_responses/benchmarkone-review-12825567)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer Software* [Read full review](https://www.g2.com/survey_responses/benchmarkone-review-12825567) --- **"[User Friendly](https://www.g2.com/survey_responses/benchmarkone-review-8856093)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Services* [Read full review](https://www.g2.com/survey_responses/benchmarkone-review-8856093) --- #### What Are G2 Users Discussing About BenchmarkONE? - [What is BenchmarkONE used for?](https://www.g2.com/discussions/what-is-benchmarkone-used-for) ### 5. [Manychat](https://www.g2.com/products/manychat/reviews) Manychat is the #1 omnichannel platform for D2C brands, Retail stores, Non-profits, Restaurants, Real Estate companies in the world. Founded in 2016, Manychat powers over 1 billion conversations every year and is used in over 190 countries. Engage your customers instantly. Automate interactive conversations in Instagram Direct Messages, Facebook Messenger, WhatsApp and SMS to grow your brand. Whether you are looking to generate more leads, automating your campaigns, or improving customer satisfaction by increasing your SLA times, Manychat has all the tools to solve your business's marketing needs. This is what Chat Marketing is and what Manychat is. **Average Rating:** 4.5/5.0 **Total Reviews:** 151 **How Do G2 Users Rate Manychat?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Customization :** 9.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Manychat?** - **Seller:** [ManyChat](https://www.g2.com/sellers/manychat) - **Year Founded:** 2016 - **HQ Location:** Palo Alto, US - **Twitter:** @ManyChatHQ (3,747 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11058494/ (558 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 87% Small-Business, 10% Mid-Market #### What Are Manychat's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Automation (11 reviews) - Helpful (10 reviews) - Features (9 reviews) - User-Friendly (9 reviews) **Cons:** - Limited Features (8 reviews) - Expensive (7 reviews) - Poor Customer Support (6 reviews) - Missing Features (5 reviews) - Pricing Issues (5 reviews) ### What Do G2 Reviewers Say About Manychat? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** in Manychat, enabling quick setup and personalized customer interactions effortlessly. - Users love the **automation features** of Manychat, finding it user-friendly and time-saving for managing interactions. - Users appreciate the **ease of automation** with ManyChat, enhancing response rates and saving valuable time. - Users admire the **user-friendly and intuitive features** of Manychat, enhancing client engagement and streamlining communication effortlessly. - Users find Manychat **extremely user-friendly** , simplifying automations and enhancing client engagement effortlessly. **Cons:** - Users find Manychat's **limited features** restrictive, especially on the free plan, leading to frustration and confusion. - Users feel Manychat is **expensive** , particularly for smaller businesses, and suggest more affordable pricing options. - Users express dissatisfaction with **poor customer support** and unresponsive help links, complicating troubleshooting efforts. - Users report **missing features** in Manychat, leading to frustrations with integrations and support availability. - Users find the **pricing structure inflexible** , limiting access for smaller businesses or individuals on a budget. #### What Are Recent G2 Reviews of Manychat? **"[Streamlined Instagram DM Automation, Saves Hours Weekly](https://www.g2.com/survey_responses/manychat-review-12461079)"** **Rating:** 5.0/5.0 stars *— Jordan G.* [Read full review](https://www.g2.com/survey_responses/manychat-review-12461079) --- **"[Streamlined Client Interaction with Robust Automation](https://www.g2.com/survey_responses/manychat-review-12832287)"** **Rating:** 5.0/5.0 stars *— Felipe C.* [Read full review](https://www.g2.com/survey_responses/manychat-review-12832287) --- #### What Are G2 Users Discussing About Manychat? - [Is many chat free?](https://www.g2.com/discussions/is-many-chat-free) - [What is ManyChat app?](https://www.g2.com/discussions/what-is-manychat-app) - [What is ManyChat?](https://www.g2.com/discussions/what-is-manychat) - 1 comment, 1 upvote - [What is ManyChat used for?](https://www.g2.com/discussions/what-is-manychat-used-for) ### 6. [Connectif](https://www.g2.com/products/connectif/reviews) Marketing automation platform that allows you to perform advanced segmentations, create multichannel workflows and personalise your users' experience based on their behaviour. Connectif puts the power of data into the hands of marketers. We enable you to track the online behavior of all your clients, even anonymous users, to help you personalize your marketing efforts and increase conversions by delivering the right message to the right audience. Interact effortlessly with your customers through automated workflows to deliver hyper-personalized experiences. Make use of over 100 predefined templates that best suit your marketing strategies, or quickly build your own on the fly. Follow the user on their customer journey in real time, and choose the most effective channel to communicate with them for maximum results. Access advanced dashboards and personalized reports based on hundreds of metrics to help you stay ahead of the market and make better decisions for your business. Get ready to unlock the full potential of your ecommerce business with Connectif! Know more here: https://youtu.be/PQSzL7yMPng **Average Rating:** 4.8/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Connectif?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Connectif?** - **Seller:** [Connectif Artificial Intelligence](https://www.g2.com/sellers/connectif-artificial-intelligence) - **Year Founded:** 2018 - **HQ Location:** Murcia, ES - **LinkedIn® Page:** https://www.linkedin.com/company/connectif-ai/ (68 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 77% Small-Business, 23% Mid-Market #### What Are Connectif's Pros and Cons? **Pros:** - Automation Efficiency (2 reviews) - Customer Support (2 reviews) - Easy Setup (2 reviews) - Intuitive (2 reviews) - Automation Features (1 reviews) **Cons:** - Campaign Issues (1 reviews) - Expertise Required (1 reviews) - Integration Issues (1 reviews) - Poor Customer Support (1 reviews) ### What Do G2 Reviewers Say About Connectif? *AI-generated summary from verified user reviews* **Pros:** - Users value the **automation efficiency** of Connectif, enabling effective tracking and streamlined marketing strategy development. - Users appreciate the **responsive customer support** of Connectif, which is always helpful and quick to resolve queries. - Users find the **easy setup** of Connectif incredibly intuitive, facilitating daily use and personalization. - Users find Connectif to be a **super intuitive platform** , making it easy to use and implement daily. - Users appreciate the **powerful automation features** of Connectif, enabling effective tracking and strategy development through an intuitive dashboard. **Cons:** - Users are frustrated by **campaign issues** arising from account pauses at usage limits, impacting growth and planning. - Users find the **technical expertise required** for Connectif challenging, making implementation difficult without prior knowledge. - Users face **integration issues** with Connectif, as not all data imports successfully during direct integrations. - Users express concern about **poor customer support** during account reactivation, especially with usage limits impacting service continuity. #### What Are Recent G2 Reviews of Connectif? **"[With Connectif, the sky is the limit](https://www.g2.com/survey_responses/connectif-review-11193306)"** **Rating:** 5.0/5.0 stars *— Carla Ingeborg N.* [Read full review](https://www.g2.com/survey_responses/connectif-review-11193306) --- **"[Automation and robust segmentation 100% adapted to the e-commerce environment](https://www.g2.com/survey_responses/connectif-review-11188204)"** **Rating:** 4.5/5.0 stars *— Gonzalo M.* [Read full review](https://www.g2.com/survey_responses/connectif-review-11188204) --- #### What Are G2 Users Discussing About Connectif? - [What is Connectif used for?](https://www.g2.com/discussions/what-is-connectif-used-for) ### 7. [Sendlane](https://www.g2.com/products/sendlane/reviews) Truly unified email, SMS, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an ever-evolving product designed to help merchants drive revenue. Ready to take a test drive? Get your free 60-day trial of Sendlane today, no credit card required! **Average Rating:** 4.6/5.0 **Total Reviews:** 78 **How Do G2 Users Rate Sendlane?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Sendlane?** - **Seller:** [Sendlane](https://www.g2.com/sellers/sendlane) - **Year Founded:** 2013 - **HQ Location:** San Diego, CA - **LinkedIn® Page:** https://www.linkedin.com/company/6587421/ (24 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 76% Small-Business, 22% Mid-Market #### What Are Sendlane's Pros and Cons? **Pros:** - Automation (6 reviews) - Customer Support (6 reviews) - Automation Efficiency (4 reviews) - Automation Features (4 reviews) - Ease of Use (4 reviews) **Cons:** - Expensive (3 reviews) - Poor Reporting (3 reviews) - Campaign Issues (2 reviews) - Feature Improvements (2 reviews) - Inefficient (2 reviews) ### What Do G2 Reviewers Say About Sendlane? *AI-generated summary from verified user reviews* **Pros:** - Users love Sendlane's **automation and personalization capabilities** , enhancing engagement and streamlining marketing processes effectively. - Users commend Sendlane's **exceptional customer support** , noting their high responsiveness and helpful assistance at all times. - Users value Sendlane's **automation efficiency** , enhancing engagement and conversions with personalized campaigns effortlessly. - Users value Sendlane's **automation features** , enhancing engagement through personalized campaigns and behavior-driven triggers. - Users appreciate the **ease of use** of Sendlane, thanks to its intuitive design and simple setup process. **Cons:** - Users find Sendlane **quite expensive** , making it less accessible for startups and small businesses. - Users express frustration with **poor reporting** capabilities, limiting their ability to gain deeper insights into performance. - Users face **campaign issues** with Sendlane, including international SMS limits and delayed pre-scheduled campaigns. - Users note that **feature improvements** are needed, particularly for simpler setups and better reporting capabilities. - Users find the **inefficient user interface** cluttered and challenging, especially as campaigns scale and options are limited. #### What Are Recent G2 Reviews of Sendlane? **"[Streamlined Email + SMS Marketing with Intuitive Automation and Real-Time Segmentation](https://www.g2.com/survey_responses/sendlane-review-12694427)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/sendlane-review-12694427) --- **"[Streamlined Client Outreach with Strong Segmentation, Needs Better Integrations](https://www.g2.com/survey_responses/sendlane-review-12963751)"** **Rating:** 4.5/5.0 stars *— Camposano S.* [Read full review](https://www.g2.com/survey_responses/sendlane-review-12963751) --- #### What Are G2 Users Discussing About Sendlane? - [What is Ontraport com?](https://www.g2.com/discussions/what-is-ontraport-com) - [How much is GetResponse?](https://www.g2.com/discussions/how-much-is-getresponse) - [What is marketing automation software?](https://www.g2.com/discussions/what-is-marketing-automation-software) - [Why is Sendlane so expensive?](https://www.g2.com/discussions/why-is-sendlane-so-expensive) ### 8. [SAS Customer Intelligence 360](https://www.g2.com/products/sas-customer-intelligence-360-sas/reviews) SAS Customer Intelligence 360 is a sophisticated Customer Engagement Platform designed to assist marketers in transforming insights into actionable strategies that foster seamless and personalized customer experiences. This platform serves as a comprehensive solution for businesses seeking to enhance their marketing efforts by moving beyond outdated MarTech systems. By enabling tailored interactions that respond to real-time customer needs, SAS Customer Intelligence 360 empowers organizations to engage effectively with their audience. Targeted primarily at marketing professionals and organizations looking to optimize their customer engagement strategies, SAS Customer Intelligence 360 is particularly beneficial for those who require a robust tool for audience segmentation, campaign design, and personalization. The platform is designed to cater to a variety of use cases, including the need for detailed customer profiling and the integration of both online and offline interactions. By consolidating these interactions, marketers gain a 360-degree view of customer behavior, allowing for more informed decision-making and enhanced customer engagement. One of the key features of SAS Customer Intelligence 360 is its user-friendly interface, which simplifies complex tasks such as audience segmentation and campaign management. This accessibility enables marketers to act swiftly and effectively without needing extensive technical expertise. The platform’s ability to dynamically connect known and unknown digital activities further enriches customer profiles, providing marketers with deeper insights into customer preferences and behaviors. Additionally, SAS Customer Intelligence 360 stands out due to its seamless integration capabilities. It can connect with data residing in various environments, whether in the cloud, on-premises, or within other MarTech tools. This flexibility eliminates the need for costly migrations and allows organizations to leverage their existing data infrastructure. The platform captures detailed customer behaviors, including purchase intent and significant life events, facilitating personalized and targeted communications across multiple channels. Advanced decision-making methodologies, ranging from traditional business rules to sophisticated AI models, ensure that every customer interaction is relevant and impactful. This capability not only enhances the effectiveness of marketing campaigns but also fosters stronger relationships between brands and their customers. By utilizing SAS Customer Intelligence 360, organizations can elevate their marketing efforts, delivering meaningful and personalized experiences that resonate with their audience. **Average Rating:** 4.4/5.0 **Total Reviews:** 142 **How Do G2 Users Rate SAS Customer Intelligence 360?** - **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind SAS Customer Intelligence 360?** - **Seller:** [SAS Institute Inc.](https://www.g2.com/sellers/sas-institute-inc-df6dde22-a5e5-4913-8b21-4fa0c6c5c7c2) - **Company Website:** https://www.sas.com/ - **Year Founded:** 1976 - **HQ Location:** Cary, NC - **Twitter:** @SASsoftware (60,863 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1491/ (18,638 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Banking - **Company Size:** 46% Mid-Market, 34% Enterprise #### What Are SAS Customer Intelligence 360's Pros and Cons? **Pros:** - Insights (16 reviews) - Ease of Use (15 reviews) - Analytics (11 reviews) - Features (11 reviews) - Capabilities (9 reviews) **Cons:** - Learning Curve (15 reviews) - Integration Issues (11 reviews) - Expensive (10 reviews) - Difficult Setup (7 reviews) - Complexity (6 reviews) ### What Do G2 Reviewers Say About SAS Customer Intelligence 360? *AI-generated summary from verified user reviews* **Pros:** - Users value the **comprehensive, unified view of customers** from SAS Customer Intelligence 360 for effective marketing strategies. - Users highlight the **ease of use** in SAS Customer Intelligence 360, making data management and reporting straightforward. - Users value the **advanced analytics** capabilities of SAS Customer Intelligence 360 for crafting effective, data-driven marketing strategies. - Users value the **single view of customers** SAS Customer Intelligence 360 provides, enhancing understanding of customer needs. - Users appreciate the **differentiating flexibility** of SAS Customer Intelligence 360 for developing tailored marketing strategies and campaigns. **Cons:** - Users experience a **steep learning curve** with SAS Customer Intelligence 360, making initial usage challenging and complex. - Users often face **integration issues** that complicate the setup and connectivity with existing systems in SAS Customer Intelligence 360. - Users note that SAS Customer Intelligence 360 has a **high price point** , making it less accessible for some businesses. - Users find the **difficult setup** of SAS Customer Intelligence 360 challenging, requiring significant time and training to integrate. - Users find the **complexity of the interface** challenging, requiring significant training for effective use of SAS Customer Intelligence 360. #### What Are Recent G2 Reviews of SAS Customer Intelligence 360? **"[Flexible integrations and support always available](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699)"** **Rating:** 4.0/5.0 stars *— Ian M.* [Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13106699) --- **"[Powerful Platform for Real-Time Customer Engagement](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670)"** **Rating:** 4.5/5.0 stars *— Michal K.* [Read full review](https://www.g2.com/survey_responses/sas-customer-intelligence-360-review-13118670) --- #### What Are G2 Users Discussing About SAS Customer Intelligence 360? - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/sas-intelligent-advertising-for-publishers-what-is-sas-intelligent-advertising-for-publishers-used-for) - [What is SAS Intelligent Advertising for Publishers used for?](https://www.g2.com/discussions/what-is-sas-intelligent-advertising-for-publishers-used-for) ### 9. [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency. **Average Rating:** 4.1/5.0 **Total Reviews:** 332 **How Do G2 Users Rate Adobe Campaign?** - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.0/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.1/10 (Category avg: 8.5/10) **Who Is the Company Behind Adobe Campaign?** - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe (956,842 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (42,087 employees on LinkedIn®) - **Ownership:** NASDAQ:ADBE **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 36% Small-Business, 34% Mid-Market #### What Are Adobe Campaign's Pros and Cons? **Pros:** - Integrations (4 reviews) - Ease of Use (3 reviews) - Easy Integrations (3 reviews) - Features (3 reviews) - Analytics (2 reviews) **Cons:** - Complexity (3 reviews) - Learning Curve (3 reviews) - Bug Issues (2 reviews) - High Complexity (2 reviews) - Complexity Issues (1 reviews) ### What Do G2 Reviewers Say About Adobe Campaign? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless integration** of Adobe Campaign, allowing smooth connectivity with other systems and tools. - Users appreciate the **ease of use** of Adobe Campaign, enabling quick deployment and testing of marketing campaigns. - Users appreciate the **easy integrations** of Adobe Campaign, enhancing workflow and creativity across multiple platforms. - Users appreciate the **seamless integration and comprehensive ecosystem** of Adobe Campaign, enhancing collaboration and creative workflows. - Users value the **robust analytics** of Adobe Campaign, enhancing their ability to measure and improve campaign performance. **Cons:** - Users find the **complexity and steep learning curve** of Adobe Campaign challenging, especially for non-technical marketers. - Users find the **steep learning curve** of Adobe Campaign challenging, particularly for non-technical marketers requiring specialist assistance. - Users face **bug issues** with the interface, particularly Mac users needing a VPN to function properly. - Users find Adobe Campaign has a **high complexity** and a steep learning curve, making it challenging for non-technical marketers. - Users often face significant **complexity issues** , making it challenging to fully utilize Adobe Campaign's features effectively. #### What Are Recent G2 Reviews of Adobe Campaign? **"[Effortless Integration but Steep Learning Curve](https://www.g2.com/survey_responses/adobe-campaign-review-12269552)"** **Rating:** 4.0/5.0 stars *— Victor F.* [Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-12269552) --- **"[Seamless Experience Cloud Integration with Powerful Workflow Automation](https://www.g2.com/survey_responses/adobe-campaign-review-11075479)"** **Rating:** 5.0/5.0 stars *— Jayasri J R.* [Read full review](https://www.g2.com/survey_responses/adobe-campaign-review-11075479) --- #### What Are G2 Users Discussing About Adobe Campaign? - [What is Adobe Campaign used for?](https://www.g2.com/discussions/adobe-campaign-what-is-adobe-campaign-used-for) - [How much is Adobe campaign?](https://www.g2.com/discussions/how-much-is-adobe-campaign) - [What is Adobe Campaign standard?](https://www.g2.com/discussions/what-is-adobe-campaign-standard) - 1 comment - [What is Adobe campaign tool?](https://www.g2.com/discussions/what-is-adobe-campaign-tool) - 1 comment - [What is Adobe campaign used for?](https://www.g2.com/discussions/what-is-adobe-campaign-used-for) ### 10. [Act!](https://www.g2.com/products/act/reviews) Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses. **Average Rating:** 3.9/5.0 **Total Reviews:** 503 **How Do G2 Users Rate Act!?** - **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.0/10) - **Customization :** 8.2/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 6.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Act!?** - **Seller:** [Act!](https://www.g2.com/sellers/act) - **Company Website:** https://www.act.com/ - **Year Founded:** 1987 - **HQ Location:** Scottsdale, AZ - **Twitter:** @ActCRM (5,296 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/77772/ (217 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 78% Small-Business, 17% Mid-Market #### What Are Act!'s Pros and Cons? **Pros:** - Ease of Use (33 reviews) - Customer Management (21 reviews) - Customer Support (18 reviews) - Contact Management (15 reviews) - Organization Efficiency (14 reviews) **Cons:** - Missing Features (14 reviews) - Integration Issues (13 reviews) - Learning Curve (11 reviews) - Not User-Friendly (9 reviews) - Not Intuitive (6 reviews) ### What Do G2 Reviewers Say About Act!? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Act!, enjoying its user-friendly interface and streamlined access to data. - Users value the **flexibility and customizability** of Act!, enhancing their customer management and marketing efforts. - Users value the **improved customer support** of Act!, appreciating fast response times and helpful assistance. - Users value the **comprehensive contact management system** in Act!, enhancing productivity and accessibility of client data. - Users appreciate the **intuitive organization** of Act!, effectively maximizing their daily and weekly scheduling for productivity. **Cons:** - Users are frustrated by the **lack of essential features** and burdensome update requirements of Act!, impacting usability and satisfaction. - Users find **integration issues** problematic, highlighting the need for smoother connections with other essential tools. - Users find the **learning curve steep** due to Act!'s outdated interface and complex feature navigation. - Users find Act! to be **not user-friendly** , citing its outdated interface and challenging setup processes as major drawbacks. - Users find Act! to have a **not intuitive interface** , which complicates navigation and makes it less user-friendly. #### What Are Recent G2 Reviews of Act!? **"[Good Visibility Across Contacts, Activities, and Follow-Ups](https://www.g2.com/survey_responses/act-review-12945733)"** **Rating:** 4.5/5.0 stars *— Ishan S.* [Read full review](https://www.g2.com/survey_responses/act-review-12945733) --- **"[Managing contacts, opportunities, and follow-ups with the right context](https://www.g2.com/survey_responses/act-review-13108958)"** **Rating:** 4.5/5.0 stars *— Omar S.* [Read full review](https://www.g2.com/survey_responses/act-review-13108958) --- #### What Are G2 Users Discussing About Act!? - [What is Act! used for?](https://www.g2.com/discussions/what-is-act-used-for) ### 11. [Revotas](https://www.g2.com/products/revotas/reviews) Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as Miele, Beşiktaş, Little Caesars, Toyota, Elite World Hotels and more. Digital-first and Enterprise brands from 20+ countries use Revotas to power digital marketing experiences for over 1 billion customers monthly and send 2.2 billion messages daily.   Revotas was recognized as a High Performer in G2 Winter 2024. Revotas has also recognized in four categories that include Customer Data Platform, E-commerce Personalization, Marketing Automation, Personalization. Product Description:   Customer Data Platform Revotas’s Customer Data Platform (CDP) is a specialized type of software designed to help businesses collect, consolidate, and manage customer data from various sources, and make this data accessible for marketing and customer engagement purposes. Revotas is a critical tool for businesses looking to deliver more personalized and effective marketing campaigns, as well as improve customer experiences.     Customer Engagement Platform Revotas based on artificial intelligence (AI) is a system that uses AI and machine learning technologies to enhance and optimize various aspects of email communication. Revotas can categorize and prioritize emails for users. It can identify important emails, filter out spam, and sort messages into different folders or categories. Automation Platform Revotas’ Marketing Automation Platform is a software solution designed to streamline, automate, and measure marketing tasks and workflows, allowing businesses to more effectively market their products and services to their target audiences. **Average Rating:** 4.8/5.0 **Total Reviews:** 58 **How Do G2 Users Rate Revotas?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.4/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.5/10 (Category avg: 8.5/10) **Who Is the Company Behind Revotas?** - **Seller:** [Revotas](https://www.g2.com/sellers/revotas) - **Year Founded:** 2009 - **HQ Location:** Boston, MA - **Twitter:** @RevotasHQ (58 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/revotas/ (41 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Textiles - **Company Size:** 53% Mid-Market, 47% Small-Business #### What Are Revotas's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Helpful (3 reviews) - Customer Engagement (2 reviews) - Ease of Use (2 reviews) - Easy Setup (2 reviews) **Cons:** - Complex Reporting (1 reviews) - Dashboard Issues (1 reviews) - Inadequate Reporting (1 reviews) - Learning Curve (1 reviews) - Learning Difficulty (1 reviews) ### What Do G2 Reviewers Say About Revotas? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **quick and reliable customer support** of Revotas, highlighting their professionalism and helpfulness. - Users appreciate the **helpful and responsive support team** of Revotas, enhancing their daily workflow and productivity. - Users value the **quick and reliable customer engagement** of Revotas, enhancing their marketing content production effectively. - Users love the **ease of use** of Revotas, praising its flexibility for segmentation and helpful customer support. - Users praise the **easy setup** of Revotas, appreciating its flexible usability and responsive support team. **Cons:** - Users find the **complex reporting** screens challenging initially, impacting the ease of use for newcomers to Revotas. - Users find the **dashboard issues** can hinder initial use, though it improves with familiarity over time. - Users find the **reporting inadequate** , indicating a need for better integration and development in this area. - Users find the **learning curve steep** for some reporting screens, requiring time to adapt before enjoying the benefits. - Users note a **learning difficulty** with some reporting screens, requiring time to become familiar before effective use. #### What Are Recent G2 Reviews of Revotas? **"[Performance Marketing Specialist](https://www.g2.com/survey_responses/revotas-review-11221784)"** **Rating:** 5.0/5.0 stars *— Ömer Y.* [Read full review](https://www.g2.com/survey_responses/revotas-review-11221784) --- **"[Professional, innovative and supportive](https://www.g2.com/survey_responses/revotas-review-11228882)"** **Rating:** 4.5/5.0 stars *— Cem S.* [Read full review](https://www.g2.com/survey_responses/revotas-review-11228882) --- ### 12. [Inflection.io](https://www.g2.com/products/inflection-io/reviews) Inflection.io is an AI-native marketing automation product. It's an alternative or replacement for legacy products such as Marketo and Pardot. Inflection is used by product-led, sales-led, and AI-native companies, such as Twilio, Mural, Postman, Sendoso, Sentry, Bill.com, Clay and more. **Average Rating:** 4.9/5.0 **Total Reviews:** 30 **How Do G2 Users Rate Inflection.io?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 8.8/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Inflection.io?** - **Seller:** [Inflection.io](https://www.g2.com/sellers/inflection-io) - **Company Website:** https://www.inflection.io/ - **Year Founded:** 2020 - **HQ Location:** Seattle, Washington - **Twitter:** @Inflection_Io (111 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/inflection-io/ (47 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 57% Mid-Market, 40% Small-Business #### What Are Inflection.io's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - Integrations (4 reviews) - Email Marketing (3 reviews) - Easy Integration (2 reviews) - Engagement Efficiency (2 reviews) **Cons:** - Missing Features (3 reviews) - Learning Curve (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Inflection.io? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Inflection.io, enhancing data management and campaign creation effortlessly. - Users love the **seamless integrations** of Inflection.io, enhancing data activation and campaign effectiveness effortlessly. - Users love how Inflection.io offers **effortless campaign building** through its AI capabilities and deep customer insights. - Users highlight the **easy integration** of Inflection.io, making data workflows and marketing strategies seamless and efficient. - Users benefit from the **engagement efficiency** of Inflection.io, enabling tailored communications based on real-time product activity. **Cons:** - Users note the **lack of features** for smaller teams, requiring adjustments when transitioning from legacy systems. - Users experience a **learning curve** when transitioning from legacy MAPs to Inflection.io's modern approach. - Users note the **limited features** of Inflection.io, expressing hope for upcoming improvements as development progresses. #### What Are Recent G2 Reviews of Inflection.io? **"[Left Marketo and have not looked back](https://www.g2.com/survey_responses/inflection-io-review-13074498)"** **Rating:** 5.0/5.0 stars *— Doug P.* [Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074498) --- **"[Powerful Platform with Outstanding Support](https://www.g2.com/survey_responses/inflection-io-review-13074559)"** **Rating:** 5.0/5.0 stars *— Doug P.* [Read full review](https://www.g2.com/survey_responses/inflection-io-review-13074559) --- ### 13. [emfluence Marketing Platform](https://www.g2.com/products/emfluence-marketing-platform/reviews) The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level. **Average Rating:** 4.3/5.0 **Total Reviews:** 95 **How Do G2 Users Rate emfluence Marketing Platform?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind emfluence Marketing Platform?** - **Seller:** [emfluence](https://www.g2.com/sellers/emfluence) - **Year Founded:** 2003 - **HQ Location:** Kansas City, MO - **LinkedIn® Page:** https://www.linkedin.com/company/201590/ (32 employees on LinkedIn®) - **Ownership:** Private - **Phone:** 816-472-4455 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Mid-Market, 36% Small-Business #### What Are Recent G2 Reviews of emfluence Marketing Platform? **"[Robust Compliance and Streamlined B2B Marketing](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)"** **Rating:** 4.0/5.0 stars *— Verified User in Medical Devices* [Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503) --- **"[Streamlined Marketing with GDPR Compliance](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)"** **Rating:** 4.5/5.0 stars *— Landrum L.* [Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994) --- #### What Are G2 Users Discussing About emfluence Marketing Platform? - [What are the benefits and drawbacks of using emfluence for your email marketing campaigns?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-emfluence-for-your-email-marketing-campaigns) - [What is emfluence Marketing Platform used for?](https://www.g2.com/discussions/what-is-emfluence-marketing-platform-used-for) - [What is the best marketing automation software?](https://www.g2.com/discussions/emfluence-marketing-platform-what-is-the-best-marketing-automation-software) - [How do I choose a marketing automation platform?](https://www.g2.com/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) - 1 comment - [What does a marketing automation platform do?](https://www.g2.com/discussions/what-does-a-marketing-automation-platform-do) ### 14. [Listrak](https://www.g2.com/products/listrak/reviews) Listrak is the person-first marketing automation platform built to help retailers and ecommerce brands deliver hyper-personalized customer experiences at scale. By seamlessly integrating data, identity, and cross-channel messaging, Listrak empowers marketers to unify the customer journey and activate real-time engagement strategies that drive measurable growth and revenue. Designed for enterprise-level businesses across verticals like fashion, beauty, sporting goods, and more, Listrak goes beyond traditional marketing tools. It offers a truly unified platform that eliminates silos between channels—email, SMS, push notifications, and web—giving marketers full control over how, when, and where they connect with customers. With Listrak, brands can segment audiences with precision, personalize messaging based on predictive insights, and orchestrate campaigns that resonate deeply with individual customer needs. At the heart of Listrak’s platform is Listrak Intelligence, a suite of AI-powered capabilities including identity resolution, predictive segmentation, and recommendation engines. These tools enable marketers to anticipate customer behavior, tailor experiences in real time, and increase conversions while improving retention. Whether reactivating lapsed contacts or nurturing long-term loyalty, Listrak’s lifecycle marketing capabilities ensure brands stay connected with their customers beyond the first purchase. Listrak also stands out for its strategic partnership model. More than just a technology provider, Listrak offers hands-on guidance from retail experts who work as an extension of your team. From compliance support to campaign optimization, this collaborative approach helps brands navigate complexity and maximize impact. Efficiency is another core advantage. With an intuitive user interface, pre-built automation workflows, and real-time analytics, Listrak enables marketers to execute faster, make smarter decisions, and scale seamlessly. Its enterprise-grade infrastructure ensures reliability, security, and scalability—delivering billions of messages across channels with confidence. Ultimately, Listrak is built for marketers who demand results. Every feature is designed to increase engagement, reduce churn, and accelerate profitability. By turning insights into action and delivering deeply personalized experiences, Listrak helps brands build stronger customer relationships and achieve lasting business success. **Average Rating:** 4.5/5.0 **Total Reviews:** 299 **How Do G2 Users Rate Listrak?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Customization :** 8.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind Listrak?** - **Seller:** [Listrak](https://www.g2.com/sellers/listrak) - **Company Website:** https://www.listrak.com - **Year Founded:** 1999 - **HQ Location:** Lititz, PA - **Twitter:** @Listrak (3,182 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/118908/ (247 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Retail, Consumer Goods - **Company Size:** 56% Mid-Market, 33% Small-Business #### What Are Listrak's Pros and Cons? **Pros:** - Customer Support (32 reviews) - Ease of Use (23 reviews) - Helpful (23 reviews) - Email Marketing (17 reviews) - Automation Efficiency (16 reviews) **Cons:** - Learning Curve (17 reviews) - Not Intuitive (11 reviews) - Difficult Learning (8 reviews) - Limited Features (8 reviews) - Slow Performance (8 reviews) ### What Do G2 Reviewers Say About Listrak? *AI-generated summary from verified user reviews* **Pros:** - Users commend Listrak for its **exceptional customer support** , praising their knowledgeable and responsive team dedicated to client success. - Users find Listrak to be **easy to navigate** , efficiently consolidating marketing efforts across multiple channels in one platform. - Users value the **exceptional account management support** from Listrak, fostering strong partnerships and enhancing their marketing efforts. - Users appreciate Listrak for its **unified cross-channel experience** , enhancing marketing efficiency through integrated email and SMS capabilities. - Users value the **automation efficiency** of Listrak, streamlining marketing efforts through a seamless cross-channel experience. **Cons:** - Users often find the **learning curve steep** , requiring significant support to navigate Listrak's complex features. - Users find Listrak's interface **not intuitive** , leading to cumbersome navigation and frustrating user experiences. - Users find Listrak to have a **difficult learning curve** , requiring extensive support and technical knowledge for effective use. - Users find Listrak's **limited features** challenging, especially for advanced design and campaign setup without technical support. - Users report **slow performance** in Listrak, affecting usability and the effectiveness of product recommendations across browsers. #### What Are Recent G2 Reviews of Listrak? **"[Game-Changer for B2B E-Commerce Automation](https://www.g2.com/survey_responses/listrak-review-12448237)"** **Rating:** 4.0/5.0 stars *— Hagner H.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12448237) --- **"[Unifies E-commerce Marketing, Boosting Sales](https://www.g2.com/survey_responses/listrak-review-12449307)"** **Rating:** 4.0/5.0 stars *— Sebastian R.* [Read full review](https://www.g2.com/survey_responses/listrak-review-12449307) --- #### What Are G2 Users Discussing About Listrak? - [What is Listrak used for?](https://www.g2.com/discussions/what-is-listrak-used-for) ### 15. [Freshsales](https://www.g2.com/products/freshsales/reviews) Freshsales is an easy-to-use, AI-powered sales CRM software. Trusted by 65,000+ businesses worldwide, Freshsales CRM helps sales teams attract quality leads, engage in contextual conversations, grow sales pipeline, boost conversions, and power productivity. Freshsales CRM provides a 360-degree view of contacts and accounts to empower sales teams with context to sell better. Sellers can manage sales pipelines to visualize deal progress and define and track sales targets. Sales teams can effortlessly engage with prospects and customers with the built-in phone, email, and chat capabilities. Advanced automation features like workflows and sales sequences boost sales productivity and ensure better prospecting. Freddy AI in Freshsales helps sellers draft contextual sales emails, receive actionable deal insights, and never miss out on revenue opportunities. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,199 **How Do G2 Users Rate Freshsales?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 9.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.6/10 (Category avg: 8.5/10) **Who Is the Company Behind Freshsales?** - **Seller:** [Freshworks](https://www.g2.com/sellers/freshworks) - **Year Founded:** 2010 - **HQ Location:** San Mateo, CA - **Twitter:** @FreshworksInc (19,020 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/freshworks-inc/ (7,505 employees on LinkedIn®) - **Ownership:** NASDAQ: FRSH **Who Uses This Product?** - **Who Uses This:** CEO, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 68% Small-Business, 27% Mid-Market #### What Are Freshsales's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - Features (70 reviews) - Helpful (55 reviews) - Customer Support (50 reviews) - Intuitive (41 reviews) **Cons:** - Missing Features (47 reviews) - Limited Features (32 reviews) - Limitations (28 reviews) - Learning Curve (25 reviews) - Limited Customization (21 reviews) ### What Do G2 Reviewers Say About Freshsales? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Freshsales, finding it user-friendly and intuitive for managing tasks. - Users love the **user-friendly interface and extensive features** of Freshsales, enhancing their overall experience and efficiency. - Users find Freshsales to be a **helpful CRM tool** that effectively tracks business development leads and deals. - Users appreciate the **responsive customer support** of Freshsales, enhancing their experience with seamless onboarding and guidance. - Users appreciate the **intuitive design** of Freshsales, finding it easy to learn and navigate across devices. **Cons:** - Users find **missing features** in Freshsales, leading to frustration with reporting, automation, and configuration inconsistencies. - Users find Freshsales to have **limited features** that hinder workflow management and overall user experience, prompting consideration of alternatives. - Users find **configuration complexities** and limited reporting capabilities in Freshsales, impacting their overall CRM experience. - Users find the **learning curve steep** , particularly with reporting and automated workflows in Freshsales. - Users find the **limited customization** options frustrating, particularly with reporting and adding custom fields. #### What Are Recent G2 Reviews of Freshsales? **"[Clean, Easy-to-Use CRM That Streamlines the Entire Sales Pipeline](https://www.g2.com/survey_responses/freshsales-review-12996129)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/freshsales-review-12996129) --- **"[A Practical CRM for Managing Leads and Customer Interactions](https://www.g2.com/survey_responses/freshsales-review-12946886)"** **Rating:** 5.0/5.0 stars *— Ishan S.* [Read full review](https://www.g2.com/survey_responses/freshsales-review-12946886) --- #### What Are G2 Users Discussing About Freshsales? - [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) - 2 comments, 1 upvote - [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) - 2 comments - [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) - 1 comment - [What are the major types of CRM?](https://www.g2.com/discussions/what-are-the-major-types-of-crm) - 1 upvote - [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) - 1 comment ### 16. [Bixjet](https://www.g2.com/products/bixjet/reviews) BixJet is a multichannel sales automation platform built to help teams generate leads, automate follow-ups, and close deals faster, with a strong focus on LinkedIn automation, email sequencing, WhatsApp outreach, and LinkedIn data extraction. Instead of manually switching between tools, BixJet centralizes prospecting, outreach, follow-ups, and pipeline management into one unified system. **Average Rating:** 4.8/5.0 **Total Reviews:** 107 **How Do G2 Users Rate Bixjet?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) **Who Is the Company Behind Bixjet?** - **Seller:** [Bixjet](https://www.g2.com/sellers/bixjet) - **Year Founded:** 2021 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** https://www.linkedin.com/company/bixjet/ (12 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 86% Small-Business, 11% Mid-Market #### What Are Bixjet's Pros and Cons? **Pros:** - Customer Support (22 reviews) - Ease of Use (21 reviews) - Automation Features (15 reviews) - Lead Management (12 reviews) - Automation Focus (9 reviews) **Cons:** - Limited Customization (3 reviews) - Integration Issues (2 reviews) - Learning Curve (2 reviews) - Lead Management (1 reviews) - Limited Features (1 reviews) ### What Do G2 Reviewers Say About Bixjet? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **responsive customer support** of Bixjet, noting the team's dedication to user satisfaction. - Users find Bixjet's **ease of use** invaluable, streamlining LinkedIn outreach and enhancing their lead generation efforts. - Users value the **automation features** of Bixjet, enhancing outreach efficiency and driving significant revenue growth seamlessly. - Users find Bixjet's **lead management** effective and easy to use, significantly increasing potential customer engagement. - Users love Bixjet for its **seamless automation** features, streamlining LinkedIn outreach and improving productivity effortlessly. **Cons:** - Users find the **limited customization** options for tasks and reports in Bixjet to be a drawback. - Users express concerns about **integration issues** , noting limitations and delays in lead uploading and LinkedIn features. - Users find the **learning curve** with Bixjet steep initially, requiring time to fully explore advanced features. - Users find the **lead update process somewhat slow** , wishing for a quicker response to manage their leads effectively. - Users desire more **initial features** when signing up for Bixjet, enhancing their early experience with the CRM. #### What Are Recent G2 Reviews of Bixjet? **"[Streamlined Outreach, Easy Setup](https://www.g2.com/survey_responses/bixjet-review-13121188)"** **Rating:** 4.5/5.0 stars *— Olivia M.* [Read full review](https://www.g2.com/survey_responses/bixjet-review-13121188) --- **"[From founder pain to founder solution — BixJet just works](https://www.g2.com/survey_responses/bixjet-review-12275738)"** **Rating:** 4.5/5.0 stars *— James O.* [Read full review](https://www.g2.com/survey_responses/bixjet-review-12275738) --- #### What Are G2 Users Discussing About Bixjet? - [What is Bixpand.com used for?](https://www.g2.com/discussions/what-is-bixpand-com-used-for) ### 17. [Force24](https://www.g2.com/products/force24/reviews) When every moment matters and every minute counts, master marketing automation with Force24. **Average Rating:** 4.4/5.0 **Total Reviews:** 210 **How Do G2 Users Rate Force24?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) **Who Is the Company Behind Force24?** - **Seller:** [Force24](https://www.g2.com/sellers/force24) - **Company Website:** https://www.force24.co.uk/ - **Year Founded:** 2010 - **HQ Location:** Leeds, England - **Twitter:** @Force24uk (788 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3154900/ (60 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Staffing and Recruiting, Marketing and Advertising - **Company Size:** 55% Small-Business, 37% Mid-Market #### What Are Force24's Pros and Cons? **Pros:** - Automation (3 reviews) - Easy Setup (3 reviews) - Helpful (3 reviews) - Automation Efficiency (2 reviews) - Automation Features (2 reviews) **Cons:** - Integration Issues (2 reviews) - Learning Curve (2 reviews) - Limited Integrations (2 reviews) - Slow Performance (2 reviews) - Limited Customization (1 reviews) ### What Do G2 Reviewers Say About Force24? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **seamless automation** of Force24, which enhances campaign efficiency and simplifies marketing efforts greatly. - Users appreciate the **easy setup** of Force24, finding it straightforward to manage and launch campaigns effectively. - Users appreciate the **seamless automation** and intuitive campaign management of Force24, enhancing their marketing efficiency significantly. - Users commend Force24 for its **automation efficiency** , simplifying marketing campaigns and saving valuable time for the team. - Users value the **seamless automation features** of Force24, enhancing campaign efficiency and customer targeting. **Cons:** - Users experience **integration issues** with Force24, especially when connecting to less common third-party tools and slow implementations. - Users find the **learning curve steep** for Force24, particularly with its complex interface and advanced features. - Users face challenges with **limited integrations** , especially when trying to connect to less common third-party tools. - Users find Force24's performance **slow** when handling large contact lists and integrating new features. - Users find the **limited customization** in reporting to be restrictive and not suited to all needs. #### What Are Recent G2 Reviews of Force24? **"[Structured email automation that supports smarter campaign management](https://www.g2.com/survey_responses/force24-review-12846186)"** **Rating:** 4.0/5.0 stars *— Verified User in Online Media* [Read full review](https://www.g2.com/survey_responses/force24-review-12846186) --- **"[Intuitive, Reliable Email Campaigns with Strong Automation and Support](https://www.g2.com/survey_responses/force24-review-12533526)"** **Rating:** 5.0/5.0 stars *— Ashley E.* [Read full review](https://www.g2.com/survey_responses/force24-review-12533526) --- #### What Are G2 Users Discussing About Force24? - [What is Force24 used for?](https://www.g2.com/discussions/what-is-force24-used-for) ### 18. [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) RD Station is a business unit of TOTVS, the largest technology company in Brazil. Within this national giant, RD Station delivers digital solutions for Marketing, Sales, and Customer Service. For decades, our ecosystem has inspired people and companies to grow, achieve their goals, and realize their ideas, with market-leading tools, extensive knowledge sharing, and partners full of insights so that each achievement reaches maximum productivity and efficiency. We are made up of people who live and breathe marketing and sales in Brazil every day, and helping you grow is what we love to do most. We do this through our multichannel solutions for Marketing Automation, Sales, Conversational Marketing, and E-commerce. All of this is further supported by a robust Partner Program with over 2,000 marketing and sales agencies and consultancies. **Average Rating:** 4.7/5.0 **Total Reviews:** 334 **How Do G2 Users Rate RD Station Marketing?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **Customization :** 7.6/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.5/10) **Who Is the Company Behind RD Station Marketing?** - **Seller:** [RD Station](https://www.g2.com/sellers/rd-station-3ba56937-8d4d-44e4-9362-601787c749ae) - **Year Founded:** 2010 - **HQ Location:** Florianopolis, SC - **LinkedIn® Page:** https://www.linkedin.com/company/rd-station/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Analista de Marketing, Analista de marketing - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 61% Small-Business, 36% Mid-Market #### What Are RD Station Marketing's Pros and Cons? **Pros:** - Ease of Use (4 reviews) - User-Friendly Interface (3 reviews) - Email Marketing (2 reviews) - Intuitive (2 reviews) - Easy Creation (1 reviews) **Cons:** - High Complexity (2 reviews) - Limited Customization (2 reviews) - Limited Templates (2 reviews) - Expensive (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About RD Station Marketing? *AI-generated summary from verified user reviews* **Pros:** - Users find RD Station Marketing's **user-friendly interface** simplifies marketing tasks and enhances overall experience significantly. - Users appreciate the **user-friendly interface** of RD Station Marketing, making marketing tasks easy and accessible for everyone. - Users admire the **user-friendly email marketing tools** of RD Station, making campaign management simple and efficient. - Users appreciate the **intuitive interface** of RD Station, making it easy for anyone to start using the platform. - Users love the **easy creation** of campaigns with RD Station Marketing, thanks to its user-friendly and intuitive platform. **Cons:** - Users find the **high complexity** of RD Station Marketing overwhelming, especially as their business needs grow. - Users find the **limited customization options** of RD Station Marketing restrictive, affecting their specific requirements and personalization needs. - Users find the **limited templates** in RD Station Marketing restrict their ability to customize for complex business needs. - Users feel RD Station's **pricing is high** , presenting challenges for small businesses or startups with limited budgets. - Users find the **learning curve steep** as business complexity increases, making segmentation and automation challenging. #### What Are Recent G2 Reviews of RD Station Marketing? **"[All-in-One Marketing Funnel with Intuitive Automation and Strong Analytics](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-12694092) --- **"[All-in-One Marketing Platform with Intuitive UI and Insightful Reporting](https://www.g2.com/survey_responses/rd-station-marketing-review-13043085)"** **Rating:** 4.0/5.0 stars *— Dharamveer p.* [Read full review](https://www.g2.com/survey_responses/rd-station-marketing-review-13043085) --- ### 19. [Upsales Sales and Marketing Platform](https://www.g2.com/products/upsales-sales-and-marketing-platform/reviews) Upsales helps B2B companies find new leads and win more deals. Our customers increase sales by 22% in the first year using our revenue growth platform 🚀 Our products: - Sales & CRM - Marketing Automation - Company Data Hub - Revenue & Order Management - Revenue Analytics - Customer Support & Project Management **Average Rating:** 4.5/5.0 **Total Reviews:** 174 **How Do G2 Users Rate Upsales Sales and Marketing Platform?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10) - **Customization :** 7.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Upsales Sales and Marketing Platform?** - **Seller:** [Upsales](https://www.g2.com/sellers/upsales) - **Year Founded:** 2003 - **HQ Location:** Stockholm - **Twitter:** @upsales (277 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/209870/ (99 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 71% Small-Business, 24% Mid-Market #### What Are Upsales Sales and Marketing Platform's Pros and Cons? **Pros:** - Ease of Use (3 reviews) - Lead Management (3 reviews) - Marketing Automation (3 reviews) - Integrations (2 reviews) - User-Friendly (2 reviews) **Cons:** - Limited Customization (4 reviews) - Learning Curve (3 reviews) - Missing Features (2 reviews) - Contact Management (1 reviews) - Expensive (1 reviews) ### What Do G2 Reviewers Say About Upsales Sales and Marketing Platform? *AI-generated summary from verified user reviews* **Pros:** - Users find Upsales to be **user-friendly and intuitive** , effectively integrating sales and marketing processes seamlessly. - Users appreciate the **integrated lead management** in Upsales, streamlining sales and marketing efforts for better efficiency. - Users appreciate the **effective integration of CRM and marketing automation** in Upsales, enhancing alignment and boosting sales. - Users find the **seamless email and calendar integrations** of Upsales essential for improving communication and scheduling efficiency. - Users find the **user-friendly interface** of Upsales enhances daily operations and simplifies communication effectively. **Cons:** - Users find the **limited customization** options restrict their specific sales workflows, impacting overall platform flexibility. - Users find the **learning curve steep** , particularly with advanced features and customization, especially for newcomers to the platform. - Users highlight **missing features** in Upsales, such as outdated quoting tools and rigid customization options. - Users find the onboarding process **hectic** and feel that simpler contact management is not feasible with this platform. - Users find the platform **expensive** and difficult to justify due to its rigid pricing and add-on model. #### What Are Recent G2 Reviews of Upsales Sales and Marketing Platform? **"[Revenue Intelligence with Seamless CRM & Marketing Automation Integration](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12403736)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12403736) --- **"[Empowers Lead Tracking with Room for Improvement](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12684633)"** **Rating:** 4.5/5.0 stars *— Karam A.* [Read full review](https://www.g2.com/survey_responses/upsales-sales-and-marketing-platform-review-12684633) --- #### What Are G2 Users Discussing About Upsales Sales and Marketing Platform? - [What is Upsales Sales and Marketing Platform used for?](https://www.g2.com/discussions/what-is-upsales-sales-and-marketing-platform-used-for) ### 20. [BIK](https://www.g2.com/products/bik/reviews) BIK (bik.ai) is the most intelligent conversational marketing platform helping E-commerce businesses drive multiple ROI. This platform enables a brand to transact automation with Chatbots, manage multitasking with CRM, create customized broadcasts with campaigns & attain real-time growth insights. With the vision of creating a customer-centric platform, BIK (bik.ai) is helping various segments of businesses earn an ROI of 137x and empowering businesses worldwide with the slogan of Making Brands Limitless! **Average Rating:** 4.5/5.0 **Total Reviews:** 66 **How Do G2 Users Rate BIK?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.9/10 (Category avg: 8.5/10) **Who Is the Company Behind BIK?** - **Seller:** [BIK](https://www.g2.com/sellers/bik) - **Year Founded:** 2019 - **HQ Location:** Palo Alto - **Twitter:** @Bikglobal (46 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bikglobal/ (345 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Consumer Goods, Cosmetics - **Company Size:** 62% Small-Business, 30% Mid-Market #### What Are BIK's Pros and Cons? **Pros:** - Customer Support (28 reviews) - Ease of Use (25 reviews) - Features (14 reviews) - Helpful (12 reviews) - Easy Integrations (9 reviews) **Cons:** - Missing Features (7 reviews) - Software Bugs (5 reviews) - Expensive (4 reviews) - Campaign Issues (3 reviews) - Dashboard Issues (3 reviews) ### What Do G2 Reviewers Say About BIK? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **superb customer support** of BIK, highlighting its fast response and helpful onboarding process. - Users find BIK's platform exceptionally **easy to use** , enhancing their experience with seamless integration and support. - Users value the **ease of use and excellent features** of BIK, enhancing customer analysis and support. - Users value the **proactive support** and integration capabilities of BIK, making daily operations seamless and efficient. - Users value the **easy integrations** of BIK, enhancing support and simplifying their workflow across multiple platforms. **Cons:** - Users note the **missing features** like label-based segmentation hinder functionality and expect improvement in the chatbot experience. - Users report **software bugs** causing lags, notification issues, and poor performance with large data uploads in BIK. - Users note that BIK is **expensive** , but some believe it delivers value through its results-oriented features. - Users find the **campaign management tedious** , struggling with data tracking and reporting due to UI limitations. - Users suggest improvements for the **dashboard design** , seeking a more user-friendly interface and better UI. #### What Are Recent G2 Reviews of BIK? **"[Great Brand Support](https://www.g2.com/survey_responses/bik-review-11454398)"** **Rating:** 4.0/5.0 stars *— Priya D.* [Read full review](https://www.g2.com/survey_responses/bik-review-11454398) --- **"[User-Friendly and Integrated But Needs Mobile Optimization](https://www.g2.com/survey_responses/bik-review-11657055)"** **Rating:** 4.5/5.0 stars *— Vidhi D.* [Read full review](https://www.g2.com/survey_responses/bik-review-11657055) --- ### 21. [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed. **Average Rating:** 4.2/5.0 **Total Reviews:** 153 **How Do G2 Users Rate Sailthru by Marigold?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **Customization :** 7.9/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.8/10 (Category avg: 8.5/10) **Who Is the Company Behind Sailthru by Marigold?** - **Seller:** [Zeta Global](https://www.g2.com/sellers/zeta-global) - **Year Founded:** 2007 - **HQ Location:** New York, NY - **Twitter:** @ZetaGlobal (16,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/zetaglobal/posts/?feedView=all (2,991 employees on LinkedIn®) - **Ownership:** NYSE: ZETA **Who Uses This Product?** - **Who Uses This:** Marketing Manager - **Top Industries:** Publishing, Retail - **Company Size:** 61% Mid-Market, 21% Small-Business #### What Are Sailthru by Marigold's Pros and Cons? **Pros:** - Automation (2 reviews) - Automation Features (2 reviews) - Automations (2 reviews) - Effectiveness (2 reviews) - Features (2 reviews) **Cons:** - Difficult Learning (2 reviews) - Inadequate Reporting (2 reviews) - Learning Curve (2 reviews) - Limited Reporting (2 reviews) - Poor Reporting (2 reviews) ### What Do G2 Reviewers Say About Sailthru by Marigold? *AI-generated summary from verified user reviews* **Pros:** - Users value the **automation capabilities** of Sailthru, enhancing engagement through sophisticated lifecycle campaigns and efficient management. - Users value the **advanced automation features** of Sailthru, enabling tailored campaigns and improved customer engagement. - Users value the **advanced personalization and automation** features of Sailthru, enhancing engagement through tailored customer experiences. - Users value Sailthru's **effective personalization and automation** , enhancing customer engagement through tailored experiences across channels. - Users value the **advanced personalization and predictive analytics** of Sailthru, enhancing engagement and tailored customer experiences. **Cons:** - Users find the **difficult learning** curve challenging, making it hard for smaller teams to effectively use Sailthru. - Users find the **inadequate reporting** features of Sailthru challenging, making data interpretation and navigation cumbersome. - Users find the **steep learning curve** of Sailthru challenging, especially for smaller teams or those lacking technical support. - Users find **limited reporting** capabilities in Sailthru, making data interpretation and analysis a challenge. - Users find the **reporting tools cumbersome** and difficult to interpret, impacting the overall usability of Sailthru. #### What Are Recent G2 Reviews of Sailthru by Marigold? **"[Advanced Personalization and Predictive Analytics That Drive Engagement](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379)"** **Rating:** 4.5/5.0 stars *— Abhishek S.* [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12381379) --- **"[Transformative Personalization, Needs UX Enhancement](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858)"** **Rating:** 4.0/5.0 stars *— Stuessy B.* [Read full review](https://www.g2.com/survey_responses/sailthru-by-marigold-review-12452858) --- #### What Are G2 Users Discussing About Sailthru by Marigold? - [What is Sailthru used for?](https://www.g2.com/discussions/what-is-sailthru-used-for) - [How do you use Sailthru?](https://www.g2.com/discussions/how-do-you-use-sailthru) - [What is cross channel campaign management?](https://www.g2.com/discussions/what-is-cross-channel-campaign-management) - [Is CB sailthru com legit?](https://www.g2.com/discussions/is-cb-sailthru-com-legit) - [What is sailthru?](https://www.g2.com/discussions/what-is-sailthru) ### 22. [Cordial](https://www.g2.com/products/cordial/reviews) Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 55 **How Do G2 Users Rate Cordial?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.0/10) - **Customization :** 9.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.5/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.0/10 (Category avg: 8.5/10) **Who Is the Company Behind Cordial?** - **Seller:** [Cordial](https://www.g2.com/sellers/cordial) - **Year Founded:** 2014 - **HQ Location:** San Diego, CA - **Twitter:** @cordialinc (825 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4870268/ (252 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 43% Small-Business, 36% Mid-Market #### What Are Cordial's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Automation (3 reviews) - Customer Support (3 reviews) - Easy Setup (3 reviews) - Engagement (3 reviews) **Cons:** - Learning Curve (3 reviews) - Steep Learning Curve (3 reviews) - Complex Reporting (2 reviews) - Difficult Learning (2 reviews) - Expensive (2 reviews) ### What Do G2 Reviewers Say About Cordial? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Cordial, enabling smooth onboarding and effective training for new employees. - Users value the **customizable automation** capabilities of Cordial, enhancing their marketing strategies through personalized data insights. - Users praise the **outstanding customer support** from Cordial, highlighting their responsiveness and genuine investment in success. - Users love the **easy setup** of Cordial, highlighting its intuitive interface and seamless onboarding process. - Users value the **personalized engagement** features of Cordial, enhancing customer relationships through real-time, tailored communication. **Cons:** - Users find the **learning curve challenging** , requiring significant time to master Cordial's advanced features and interface. - Users find the **steep learning curve** challenging, especially for advanced features and understanding the system initially. - Users find the **complex reporting** challenging due to the steep learning curve and unclear documentation. - Users find the **difficult learning curve** of Cordial challenging initially, requiring time to fully grasp its features. - Users feel the price is **expensive** and question the value compared to the services offered and new features. #### What Are Recent G2 Reviews of Cordial? **"[Cordial: Powerful, Yet Challenging for Advanced Features](https://www.g2.com/survey_responses/cordial-review-12347278)"** **Rating:** 4.0/5.0 stars *— Prateek S.* [Read full review](https://www.g2.com/survey_responses/cordial-review-12347278) --- **"[Centralized Messaging and Real-Time Data for Enhanced Engagement](https://www.g2.com/survey_responses/cordial-review-12121016)"** **Rating:** 4.0/5.0 stars *— Naman J.* [Read full review](https://www.g2.com/survey_responses/cordial-review-12121016) --- #### What Are G2 Users Discussing About Cordial? - [How much does a cordial cost?](https://www.g2.com/discussions/how-much-does-a-cordial-cost) - [What is cordial business?](https://www.g2.com/discussions/what-is-cordial-business) - [What is Cordial esp?](https://www.g2.com/discussions/what-is-cordial-esp) ### 23. [Genoo](https://www.g2.com/products/genoo/reviews) Marketing automation software that does what you need done: email marketing, forms, landing pages, lead nurturing, lead scoring, surveys, assessments, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them. We are honored to have recently received a Customer Service Excellence Award - because we love working with our customers to achieve the success they envision. Are you ready to leave ordinary marketing in the dust and get better results? It's time to market differently. **Average Rating:** 4.3/5.0 **Total Reviews:** 34 **How Do G2 Users Rate Genoo?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Customization :** 9.7/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.5/10) **Who Is the Company Behind Genoo?** - **Seller:** [Genoo, LLC](https://www.g2.com/sellers/genoo-llc) - **Year Founded:** 2008 - **HQ Location:** Minneapolis, MN - **Twitter:** @GenooMarketing (1,154 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/genoo-llc (4 employees on LinkedIn®) - **Phone:** +1 (763) 383-6081 **Who Uses This Product?** - **Top Industries:** Marketing and Advertising - **Company Size:** 47% Small-Business, 39% Mid-Market #### What Are Genoo's Pros and Cons? **Pros:** - Ease of Use (1 reviews) - Easy Creation (1 reviews) - Easy Setup (1 reviews) - Email Marketing (1 reviews) - Flexibility Emphasis (1 reviews) **Cons:** - Limited Customization (1 reviews) - Platform Limitations (1 reviews) ### What Do G2 Reviewers Say About Genoo? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Genoo, enabling quick setup and efficient compliance for regional marketing efforts. - Users value the **easy creation process** with Genoo, enabling quick setup for compliant, localized campaigns. - Users appreciate the **easy setup** of Genoo, enabling quick compliance and efficient regional campaign creation. - Users find Genoo's **Email Marketing** highly effective for managing emails, scores, and surveys seamlessly. - Users value the **flexibility in custom call flow setup** , effectively catering to diverse business requirements. **Cons:** - Users find Genoo's **limited customization** frustrating, as it restricts the creation of specific regional KPIs for marketing needs. - Users dislike Genoo's **standardized KPI library** which limits customization for regional business goals, complicating KPI calculations. #### What Are Recent G2 Reviews of Genoo? **"[Robust Marketing Automation with Compliance at Its Core](https://www.g2.com/survey_responses/genoo-review-12287727)"** **Rating:** 4.0/5.0 stars *— Kendall G.* [Read full review](https://www.g2.com/survey_responses/genoo-review-12287727) --- **"[Seamlessly Manages Leads, Needs Improved Scoring](https://www.g2.com/survey_responses/genoo-review-12930520)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/genoo-review-12930520) --- #### What Are G2 Users Discussing About Genoo? - [What is Genoo used for?](https://www.g2.com/discussions/what-is-genoo-used-for) ### 24. [Wishpond](https://www.g2.com/products/wishpond/reviews) Wishpond is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses: Landing Pages: Build, publish & A/B split test mobile-responsive Landing Pages in minutes. Website Popups: Convert more website visitors into leads with website popup forms. Forms: Embed Lead-Generation Forms on your website and blog. Contests & Promotions: Run Facebook Sweepstakes, Photo Contests, Instagram Hashtag Contests and more. Marketing Automation: Trigger personalized emails to your Leads based on their activity and personal detail. Email Marketing: Personalize your emails to each Lead based on any activity or personal details. Lead Management: Create Lists based on your Leads’ activity on your site & campaigns. Lead Scoring: Score your leads based on their activity and personal details to see which one are ready to buy. Lead Profiles: Get insight into your Leads. View their website activity, emails they’ve opened & more. **Average Rating:** 3.6/5.0 **Total Reviews:** 178 **How Do G2 Users Rate Wishpond?** - **Has the product been a good partner in doing business?:** 7.2/10 (Category avg: 9.0/10) - **Customization :** 7.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.5/10) **Who Is the Company Behind Wishpond?** - **Seller:** [Wishpond](https://www.g2.com/sellers/wishpond) - **Year Founded:** 2009 - **HQ Location:** Vancouver, British Columbia - **Twitter:** @wishpond (19,292 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1065348/ (178 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 88% Small-Business, 10% Mid-Market #### What Are Wishpond's Pros and Cons? **Pros:** - Customer Support (3 reviews) - Ease of Use (2 reviews) - Effectiveness (2 reviews) - Marketing Automation (2 reviews) - Business Growth (1 reviews) **Cons:** - Landing Page Issues (2 reviews) - Landing Pages (2 reviews) - Learning Curve (2 reviews) - Poor Customer Support (2 reviews) - Slow Performance (2 reviews) ### What Do G2 Reviewers Say About Wishpond? *AI-generated summary from verified user reviews* **Pros:** - Users commend Wishpond's **responsive customer support** , highlighting their quick assistance and knowledgeable team. - Users commend Wishpond for its **ease of use** , streamlining multiple marketing tasks into one efficient platform. - Users commend Wishpond for its **effective marketing solutions** , reporting quick results and easy implementation. - Users value the **streamlined marketing automation** of Wishpond, integrating various tools for effective campaigns and landing pages. - Users find that Wishpond provides **effective marketing growth** , leading to increased leads and better engagement over time. **Cons:** - Users report **landing page issues** with costly setup fees and poor execution complicating their overall experience. - Users report a **steep learning curve and expensive fees** for Wishpond's landing page builder, leading to frustration. - Users find the **learning curve challenging** , requiring significant time to become proficient with the landing page builder. - Users report **poor customer support** from Wishpond, experiencing delays, unresolved issues, and unresponsive agents. - Users report **slow performance** from Wishpond, leading to missed opportunities, poor execution, and frustrating experiences. #### What Are Recent G2 Reviews of Wishpond? **"[Wishpond: A Handy Tool for Small Business Marketing](https://www.g2.com/survey_responses/wishpond-review-10642134)"** **Rating:** 5.0/5.0 stars *— Tantum H.* [Read full review](https://www.g2.com/survey_responses/wishpond-review-10642134) --- **"[All-in-One Marketing Platform](https://www.g2.com/survey_responses/wishpond-review-11582303)"** **Rating:** 4.0/5.0 stars *— Mark D.* [Read full review](https://www.g2.com/survey_responses/wishpond-review-11582303) --- ### 25. [SuprSend](https://www.g2.com/products/suprsend/reviews) SuprSend is a notification infrastructure built for modern product teams who need reliable, scalable, and developer-friendly notifications without building everything from scratch. WHY TEAMS CHOOSE SUPRSEND: Stop Rebuilding Notifications Most teams waste 3-6 months building notification systems that break at scale. SuprSend gives you enterprise-grade infrastructure out of the box so you can ship notifications in days, not months. One API, Every Channel Send to email, SMS, WhatsApp, Slack, MS Teams, mobile push, web push, and in-app—all with a single API call. No more juggling multiple vendor SDKs or maintaining separate integrations. Built for Developers, Loved by Product Teams Developers get clean APIs and SDKs (Node, Python, Java, Go, PHP). Product teams get a no-code workflow builder to create, test, and launch notifications without engineering bottlenecks. Workflows That Actually Work Build smart notification workflows with batching, digests, delays, conditional logic, timezone support, and cross-channel routing. Send the right message, on the right channel, at the right time. WHAT YOU GET: - Unified Notification API - One API for all channels - Template Management - Version-controlled templates with live preview - Workflow Builder - Drag-and-drop workflows with conditions and delays - In-App Inbox & Feed - Drop-in React components for web and mobile - User Preferences - Out-of-the-box preference management - Multi-Tenancy - Per-tenant customization for B2B2C products - Vendor Management - Automatic failover between email/SMS providers - Smart Routing - Intelligent channel selection based on user behavior - Real-time Analytics - Logs, delivery rates, and failure alerts - Data Warehouse Integration - Run campaigns on top of your data BUILT FOR: - SaaS products needing transactional emails (password resets, invoices, alerts) - B2B2C platforms requiring per-tenant notification customization - Growth teams running engagement campaigns across multiple channels - Engineering teams who don't want to build notification infrastructure TRUSTED BY: Startups to scaling companies across SaaS, E-commerce, FinTech, HealthTech, and EdTech rely on SuprSend to handle millions of notifications daily. Try SuprSend for free: https://www.suprsend.com/ **Average Rating:** 4.8/5.0 **Total Reviews:** 126 **How Do G2 Users Rate SuprSend?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Customization :** 8.3/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.5/10) **Who Is the Company Behind SuprSend?** - **Seller:** [SuprSend](https://www.g2.com/sellers/suprsend) - **Company Website:** https://www.suprsend.com - **Year Founded:** 2022 - **HQ Location:** San Francisco, CA - **Twitter:** @SuprSend (102 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/suprsend/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 72% Small-Business, 22% Mid-Market #### What Are SuprSend's Pros and Cons? **Pros:** - Notifications (60 reviews) - Ease of Use (57 reviews) - Notification Features (57 reviews) - Integrations (42 reviews) - Easy Setup (41 reviews) **Cons:** - Missing Features (26 reviews) - Limited Features (8 reviews) - Limited Templates (5 reviews) - Difficult Setup (4 reviews) - Learning Curve (4 reviews) ### What Do G2 Reviewers Say About SuprSend? *AI-generated summary from verified user reviews* **Pros:** - Users value the **visual workflow builder** for its simplicity and ease of managing notifications without coding. - Users value the **ease of use** of SuprSend, allowing seamless setup and management of notification workflows without coding. - Users value the **visual workflow builder** that simplifies managing notification flows efficiently and intuitively. - Users value the **simplicity and speed of integrations** with SuprSend, enhancing their workflow management efficiently. - Users value the **easy setup** of SuprSend, enabling personalized notifications without needing engineering support. **Cons:** - Users feel the analytics features lack depth, noting the **missing features** limit the product’s overall potential. - Users desire **more features** on SuprSend as marketing notifications currently lack power compared to other platforms. - Users find the **limited templates** frustrating, wishing for more options and edit capabilities to streamline their workflow. - Users find the **difficult setup** of SuprSend time-consuming and confusing, but it becomes easier after initial configuration. - Users find the **learning curve challenging** , especially regarding interface navigation and initial setup, but adjust over time. #### What Are Recent G2 Reviews of SuprSend? **"[Streamlining Multi-Channel Notifications with Ease](https://www.g2.com/survey_responses/suprsend-review-12762968)"** **Rating:** 5.0/5.0 stars *— Rutvik V.* [Read full review](https://www.g2.com/survey_responses/suprsend-review-12762968) --- **"[SuprSend Makes Multi-Channel Notifications Clean, Scalable, and Developer-Friendly](https://www.g2.com/survey_responses/suprsend-review-12770173)"** **Rating:** 4.0/5.0 stars *— Sakshi T.* [Read full review](https://www.g2.com/survey_responses/suprsend-review-12770173) --- ## What Is Marketing Automation Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to Marketing Automation Software? - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [CRM Software](https://www.g2.com/categories/crm) - [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## How Do You Choose the Right Marketing Automation Software? ### What You Should Know About Marketing Automation Software ### What is Marketing Automation Software? Marketing automation software allows companies to optimize their marketing strategy by automating marketing tasks such as email marketing, social media posts, and lead generation. The automation of these tasks is made possible by creating an automation workflow. A workflow serves as the path that triggers one marketing task after another. An example of this would be when a new customer creates an account on your website, which triggers a welcome email to be sent out to them. Once that welcome email is triggered, product announcement emails are sent, then sale announcement emails, and so on. Each step in the workflow is prompted automatically by a previous step, so no one has to do each step manually. The workflow can then be shaped around any marketing task, whether that is social media management, lead acquisition, or A/B testing. With this in mind, marketing automation software is not a one-off function that can be automated for years on end. Workflows must be manually updated so the marketing material remains relevant and engaging for customers. While the actual function of email marketing can be automated, the content of the email must be updated with current offerings, company updates, or other relevant information. Key Benefits of Marketing Automation Software - Measure campaigns to optimize, justify, and prioritize initiatives - Reduce time spent administering marketing programs and completing tasks - Improve close rates with timely and relevant engagement - Boost brand and messaging consistency across campaigns and channels via templates and standards - Shorten sales cycles with quicker response times - Customize marketing to each customer’s needs - Create scheduled and automated activities for around-the-clock engagement without manual effort ### Why Use Marketing Automation Software? Marketing automation tools allow you to spend more time focusing on creative solutions while increasing your close rate and improving the quality of your leads. This software helps develop your business and lets you focus on more pressing aspects of day-to-day functions. For starters, you will be able to reduce your staffing costs by a considerable amount; lead nurturing and marketing campaigns can be run automatically instead of manually, enabling your business to potentially send thousands of personalized emails a day without lifting a finger. This type of automation also helps your sales activity dramatically by improving your lead management and prioritization, which usually results in a better ROI. In addition, marketing automation tools hold your marketing and sales teams accountable for their performance with concrete data points, giving you the ability to adjust and improve your business strategies. Key Business Problems Solved with Marketing Automation Software - Create more targeted, well-informed content - Provide overall message direction based on customer data - Customize messaging across a customer base - Personalize messaging without manual entry - Reduce staffing and labor costs ### Who Uses Marketing Automation Software? Small businesses and large enterprises alike can benefit from marketing automation software. If you are a small business, you can directly benefit from marketing automation tools without having to increase your headcount, which can be especially important for companies with a small workforce and limited hiring capital. While the initial setup requires an investment of time to customize your platform, the overall result will be a significant decrease in tedious marketing tasks and a more effective sales cycle. From a small-business perspective, it’s exceedingly important to be effective and intentional with the finite amount of resources at your disposal. Marketing automation tools will allow your staff to make the most out of the hours allotted to them, freeing up time for creative solutions instead of repetitive tasks. These tools can optimize your staff’s time, allowing for a more effective business strategy. **Marketing teams —** Marketing automation tools allow marketing teams to automate tedious tasks, organize workflows, and collect more customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save plenty of time and are able to focus more time on analyzing their data. Spending more time with this data results in a more effective marketing strategy. **Sales teams —** Marketing automation software allows sales teams to leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering. **Content managers —** Content managers can use marketing automation software to automate the content publishing process. This allows content marketing teams to schedule posts for the most effective times during the day, which can drive more visibility for their content. ### Kinds of Marketing Automation Software Marketing automation software is an umbrella term for any software that allows companies to automate or streamline their marketing efforts to improve operational efficiency and increase revenue. With this in mind, many tools that businesses use on a day-to-day basis contain marketing automation functionalities, including CRM and email marketing tools. However, while many tools provide marketing automation, these products may vary in their focus and breadth of features. Below are some of the different focuses you may find in a marketing automation solution: **Inbound marketing automation —** Inbound marketing automation is designed for marketing teams that focus more on content management. This usually translates to teams that write blogs or post social media content to attract new customers. Within inbound marketing, some examples of tasks that can be automated include marketing analytics, reputation management, social media monitoring, and sales lead generation. The automation of these aspects frees up time for marketers to analyze the customer data and make informed decisions on how to improve marketing strategies. **Lead management and nurturing automation —** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users capable of setting parameters for what constitutes a qualified lead. This may be when prospective customers visit your product page three times, or it may be when they only come once. You get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. With this tool, sales reps can save plenty of time by focusing on only the most qualified leads. **Pricing automation —** E-commerce websites and online retailers can use pricing automation tools to close more sales. If a customer has come to your website and has been browsing a certain product multiple times, then it is very likely that they are considering buying that product. With pricing automation, retailers can automatically drop or raise prices based on interest or repeated product page visits. This allows retail sites to close more deals by offering customers a price point that they are willing to settle on. **B2B (business to business) vs. B2C (business to consumer)** — Both B2B and B2C companies can experience value from using marketing automation software to send more personalized, timely, and relevant messages to consumers. B2B and B2C businesses do, however, have differing needs that must be met from this type of software. First, B2B companies have considerably longer buying cycles, and the decision process involves more steps. Additionally, B2B buying decisions are not typically made by just one individual; there are often numerous decision-makers that conduct extensive research before making a purchase. Meanwhile, B2C consumers typically make decisions on an individual basis and generally make buying decisions faster than B2B consumers. These differences impact a business’ marketing strategy, the channels in which they reach their consumers, and the types of content that get automated. Consequently, B2B and B2C companies consider marketing automation software features differently. B2B companies leverage marketing automation software to assist in nurturing their leads throughout the sales cycle and look for features like integration into their CRM, lead scoring, and high-quality data (i.e., no duplicate contact records). B2C companies focus on the customer journey and making data-driven, predictive recommendations for products or services, typically requiring features such as retargeting, retention marketing, and personalized cart and browse abandonment messages. Since B2C companies typically experience a shorter sales cycle, personalization of their websites and messaging is of utmost importance; the marketing automation software they choose to implement typically needs to integrate with e-commerce sites. In contrast, while nurturing their leads, B2B companies use marketing automation software to send educational and event-based emails to increase brand awareness. Finally, the channels in which B2B and B2C companies reach their consumers differ. Both B2B and B2C businesses rely on email marketing, but B2C businesses often use other channels as well. That being said, they often look for marketing automation software than can support automation with other channels, including SMS, push notifications, and social media messaging. ### Marketing Automation Software Features **Email marketing —** One of the main functions of marketing automation software is the automation of email marketing. For example, once a customer signs up for your company’s newsletter, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores. Email marketing functions also automate the personalization and branding of marketing emails. This way, each email that gets sent out is a personally addressed letter to whomever signed up for your newsletter. A final important function of email marketing automation is managing email deliverability.This ensures inbox delivery and includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. This way, businesses can focus on analytics and profit rather than manually attending to every customer need. **Social media marketing —** Marketing automation software allows businesses to automate the process of managing a social media campaign, which can increase customer engagement and visibility for your brand or product. With automation tools, you can schedule automated posts such as polls, sweepstakes, and referral programs. Then, marketing automation software can evaluate the customer sentiment of your posts by measuring likes, comments, replies, and retweets. Not only does this help raise brand awareness, but it also allows users to see how their brand is being perceived. **Lead management —** Using marketing automation software to manage leads is one of the most effective ways to attract new customers. With lead scoring and grading features, marketing automation software can automatically qualify and score leads based on demographics, as well as prospect online behaviors like recency and frequency. Additionally, businesses can automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and predefined campaign steps. Automated [behavior tracking](https://www.g2.com/categories/marketing-automation?filters%5Bverified_features%5D%5B%5D=108&utf8=%E2%9C%93) then tracks which emails a prospect opens and clicks, what web pages they visit, and what keywords they use. All of these lead management tools allow businesses to collect and analyze prospect data without having to do the leg work of manually assessing each customer lead. **Advertising automation —** Marketing automation tools can lead customers down the sales funnel by automating when leads see certain advertisements. If customers are revisiting a product page multiple times, this triggers your marketing automation software to present the customer with product advertisements based on where they are in the sales funnel. If they are strongly considering buying the product, then this might trigger a sales advertisement, or if they have been looking at competing products then this might also trigger an advertisement from your website. This helps to keep your product visible so customers always consider purchasing your product, even when they are considering another product as well. **Workflow management —** Workflow management automates a process that typically requires intervention by several different users due to its series of steps. Administrators can write rules to determine who, and when, a user needs to complete a step. This also includes notification of users when they need to take action, which creates one fluid workflow that is meant to lead customers through the sales funnel, all the way from awareness to purchase. **Mobile marketing —** To supplement both email and social media marketing, marketing automation tools also have the capability of automating mobile marketing. Users can communicate with customers by sending out push notifications, wearable device notifications, or Apple Wallet and Google Pay notifications. This way, even when apps or websites aren’t open, you can still send mobile notifications so customers are alerted with sale alerts, product announcements, new features, etc. Many marketing automation software tools will also offer the following features:  - [Social media engagement capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-engagement) - [Social media advertising capabilities](https://www.g2.com/categories/marketing-automation/f/social-media-advertising) - [Event/webinar marketing capabilities](https://www.g2.com/categories/marketing-automation/f/event-webinar-marketing) - [Search tracking and optimization capabilities](https://www.g2.com/categories/marketing-automation/f/search-tracking-and-optimization) - [SEO/keyword analytics capabilities](https://www.g2.com/categories/marketing-automation/f/seo-keyword-analytics) - [Social listening capabilities](https://www.g2.com/categories/marketing-automation/f/social-listening) - [Budgeting capabilities](https://www.g2.com/categories/marketing-automation/f/budgeting) - [B2B capabilities](https://www.g2.com/categories/marketing-automation/f/b2b) - [B2C capabilities](https://www.g2.com/categories/marketing-automation/f/b2c) - [Online Behavior Tracking capabilities](https://www.g2.com/categories/marketing-automation/f/online-behavior-tracking) ### Trends Related to Marketing Automation Software **Interactive email marketing —** Email marketing is one of the most-used features in marketing automation software. Although marketers can reach a wide scope of customers by automating thousands of promotional emails, most of those emails don’t provide any brand interaction or personalized content. With this in mind, email marketers are looking to make more personalized and interactive media content in each email. This may include animated GIFs, promotional videos, games, quizzes, etc. ### Potential Issues with Marketing Automation Software **Over-automating —** One of the common pitfalls of using marketing automation software is over-automation, when companies fall under the misconception that marketing automation software is a fix-it-all solution that you can “set and forget." Marketing automation, like many other innovative technologies, works better with human expertise and management. This means consistently monitoring workflow automation in order to reflect new offerings from your business. ### Software and Services Related to Marketing Automation Software [**CRM**](https://www.g2.com/categories/crm) **—** Retaining and developing relationships with new and old customers is paramount for any growing business. As such, it’s important that your marketing automation tool integrates with a CRM. By integrating these two together, you can have a one-stop shop for marketing analysis and customer data. Not only can you view customer information such as name, address, and company info, but you can also view important marketing information such as which pages they visit, the duration of those visits, and which products they are most interested in. Furthermore, since marketing automation software automatically scores leads based on how likely they are to convert into a customer, it’s important to have your leads and customer information in one place so sales and marketing teams can team up on strategizing how to close a sale. Aside from closing new deals, marketing automation can also reignite interest in old customers by sending out drip email campaigns. If your marketing automation software is integrated with your CRM, you can identify all your old customers and send them content periodically in the hopes of reattracting them to your brand. Ultimately, the coupling of your CRM and marketing automation will also bring you the clearest view on which marketing initiatives are attracting new customers and which ones are not. This will enable your company to track ROI in real time and provide insight into making smarter business decisions based on concrete customer data. [**Project management**](https://www.g2.com/categories/project-management) **—** Project management software assists employees, administrators, and teams in managing team goals and long-term projects, as well as coordinating individual tasks. Since marketing automation revolves around creating workflows, it’s important to visualize all of the necessary steps that must be completed before creating an automated workflow. With a project management tool, marketing teams can collaborate and pull assets together to create one streamlined marketing campaign. [**Social media advertising**](https://www.g2.com/categories/social-media-advertising) **—** It goes without saying that more and more people are being both informed and influenced by products that are advertised on social media. With Instagram, Facebook, and Twitter being some of the most visited websites in the world, marketers must make their brand visible across these channels in order to stay competitive. Integrate your marketing automation software with social media advertising software so you can automate the process of buying, managing, and placing social ads.