The Top 20 Easiest To Use Marketing Automation Software

See the top Marketing Automation Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

ContactPigeon

9.7

Overall Usability Score

9.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.8

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

62%

Mid Market

33%

Enterprise

D·engage

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

40%

Mid Market

40%

Enterprise

19%

indigitall

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

40%

Mid Market

46%

Enterprise

14%

Evam

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.6

Ease of Use

Average: 9.1

9.3

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

29%

Mid Market

35%

Enterprise

36%

Insider One

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

27%

Birdeye

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

47%

Mid Market

34%

Enterprise

19%

Sendpilot AI

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.5

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

96%

Mid Market

Enterprise

EngageBay

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.1

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

68%

Mid Market

30%

Enterprise

Omnisend

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

90%

Mid Market

Enterprise

#10

Netcore Customer Engagement Platform

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.2

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

18%

Mid Market

48%

Enterprise

33%

#11

Dotdigital

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.7

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

40%

Mid Market

47%

Enterprise

13%

#12

GetResponse

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

77%

Mid Market

17%

Enterprise

#13

CleverTap

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.9

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

28%

Mid Market

53%

Enterprise

19%

#14

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.6

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

27%

Mid Market

56%

Enterprise

17%

#15

Intuit Mailchimp All-in-One Marketing Platform

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.0

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

#16

ProFundCom

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.2

9.6

Customer Segment Breakdown

Small Business

81%

Mid Market

17%

Enterprise

#17

Klaviyo

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.5

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

82%

Mid Market

16%

Enterprise

#18

Attentive

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

8.8

Ease of Use

Average: 9.1

8.7

Meets Requirements

Average: 9.2

8.5

Customer Segment Breakdown

Small Business

59%

Mid Market

35%

Enterprise

#19

OptiPub

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.4

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

94%

Mid Market

#20

Marketing Star

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.2

9.3

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

43%

Mid Market

38%

Enterprise

19%