The Top 20 Easiest To Use Marketing Automation Software

See the top Marketing Automation Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

ContactPigeon

9.7

Overall Usability Score

9.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.8

Ease of Use

Average: 9.1

9.5

Meets Requirements

Average: 9.2

9.8

Customer Segment Breakdown

Small Business

62%

Mid Market

33%

Enterprise

D·engage

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

42%

Mid Market

39%

Enterprise

19%

indigitall

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.2

9.1

Customer Segment Breakdown

Small Business

39%

Mid Market

46%

Enterprise

15%

Evam

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.7

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.2

9.5

Customer Segment Breakdown

Small Business

30%

Mid Market

35%

Enterprise

35%

Insider One

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.4

Meets Requirements

Average: 9.2

9.3

Customer Segment Breakdown

Small Business

28%

Mid Market

46%

Enterprise

26%

Sendpilot AI

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.2

9.2

Customer Segment Breakdown

Small Business

95%

Mid Market

Enterprise

Birdeye

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

46%

Mid Market

34%

Enterprise

20%

EngageBay

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

70%

Mid Market

29%

Enterprise

Omnisend

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

9.1

Meets Requirements

Average: 9.2

8.7

Customer Segment Breakdown

Small Business

90%

Mid Market

Enterprise

#10

Dotdigital

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.7

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

40%

Mid Market

47%

Enterprise

13%

#11

Netcore Customer Engagement Platform

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

36%

Mid Market

41%

Enterprise

23%

#12

CleverTap

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.0

Ease of Use

Average: 9.1

9.2

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

29%

Mid Market

53%

Enterprise

19%

#13

GetResponse

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

77%

Mid Market

17%

Enterprise

#14

WebEngage

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.1

8.9

Meets Requirements

Average: 9.2

8.9

Customer Segment Breakdown

Small Business

27%

Mid Market

55%

Enterprise

17%

#15

Intuit Mailchimp All-in-One Marketing Platform

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.1

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

72%

Mid Market

20%

Enterprise

#16

Klaviyo

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.6

Ease of Use

Average: 9.1

8.5

Meets Requirements

Average: 9.2

8.8

Customer Segment Breakdown

Small Business

82%

Mid Market

16%

Enterprise

#17

OptiPub

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.5

Ease of Use

Average: 9.1

9.6

Meets Requirements

Average: 9.2

9.9

Customer Segment Breakdown

Small Business

94%

Mid Market

#18

Attentive

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

8.8

Ease of Use

Average: 9.1

8.8

Meets Requirements

Average: 9.2

8.5

Customer Segment Breakdown

Small Business

60%

Mid Market

35%

Enterprise

#19

Maestra

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.2

Ease of Use

Average: 9.1

8.3

Meets Requirements

Average: 9.2

9.4

Customer Segment Breakdown

Small Business

46%

Mid Market

49%

Enterprise

#20

ProFundCom

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.1

9.4

Ease of Use

Average: 9.1

9.0

Meets Requirements

Average: 9.2

9.7

Customer Segment Breakdown

Small Business

81%

Mid Market

17%

Enterprise