--- title: Amplitude Analytics Reviews meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2947 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2947 scale: '5' date_modified: '2026-07-10' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews **Vendor:** Amplitude **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,947 ## About Amplitude Analytics The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. ## Amplitude Analytics Pros & Cons **What users like:** - Users highlight the **intuitive interface** of Amplitude Analytics, enhancing data tracking and user behavior analysis effortlessly. (320 reviews) - Users find Amplitude Analytics remarkably **easy to use** , appreciating its powerful insights and intuitive interface for tracking behavior. (295 reviews) - Users value the **intuitive interface** of Amplitude Analytics, enabling fast, self-service insights without technical barriers. (240 reviews) - Users value the **intuitive interface** of Amplitude Analytics, making data tracking and analysis easy for everyone. (147 reviews) - Users enjoy the **intuitive user interface** of Amplitude Analytics, appreciating its seamless integration and comprehensive features. (120 reviews) - Charts (111 reviews) - Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews) - Capabilities (107 reviews) - Dashboard Usability (94 reviews) - Simple (93 reviews) **What users dislike:** - Users find the **learning curve challenging** , especially for newcomers to analytics, requiring time to understand the platform. (136 reviews) - Users find a **steep learning curve** initially with Amplitude Analytics, requiring time to effectively utilize its features. (132 reviews) - Users are frustrated by the **missing features** in Amplitude Analytics, limiting functionality and customization options. (72 reviews) - Users face **high costs and complicated dashboard creation** issues, impacting their event management and overall experience. (69 reviews) - Users find the **expensive pricing** of Amplitude Analytics limits their ability to analyze data fully. (57 reviews) - Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews) - Complexity (54 reviews) - Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews) - Difficult Learning (52 reviews) - Lack of Guidance (49 reviews) ## Amplitude Analytics Reviews ### 1. Insightful Tool for Monitoring Web Traffic Effectively **Rating:** 5.0/5.0 stars **Reviewed by:** Abiodun O. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2025 **What do you like best about Amplitude Analytics?** I appreciate how Amplitude Analytics helps me effectively monitor traffic on my company's website, understanding where visitors are coming from and what they are interested in. This insight allows me to develop website features targeted to client needs. The setup process for Amplitude was straightforward, and attending webinars organized by Amplitude provided me with better knowledge on its usage. I find the web engagement interface and the ability to track session data and bounce rates on the home screen incredibly useful, which helps me understand client behavior. The experimentation capability is excellent for deploying and testing new features. Additionally, the product analytics feature provides valuable insights into overall active users, weekly active users, and average sessions. These features greatly benefit my business by allowing me to improve my service and product offerings, making Amplitude a crucial tool I would repurchase and confidently recommend on a scale of 10. **What do you dislike about Amplitude Analytics?** Nothing much, the services were great and I enjoy them **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to identify what clients want, track website visits and bounce rates, improve features, and optimize marketing by understanding geographic engagement. ### 2. Great product analytics tool with a powerful free version **Rating:** 4.0/5.0 stars **Reviewed by:** Lars B. | Lead Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Amplitude Analytics?** We're just getting started with product analytics. We're not ready to upgrade yet, so we're using the free version, but it's already powerful enough to help us gain critical insights. **What do you dislike about Amplitude Analytics?** Pricing could be a bit cheaper, but if you want to drive the Ferrari, you gotta pay for it. And the product is obviously great. The fact that account-level tracking is an extra add-on is a bit annoying, though. **What problems is Amplitude Analytics solving and how is that benefiting you?** We wanted to start tracking adoption and retentio for the features we ship. Both on web and mobile. In addition, we needed to set up a clear event tracking taxonomy. With Amplitudes data dictionary and planning process we were able to clean up and standardize our event tracking. And with just a handful of events (2-3 per feature) we were already able to gain very interesting insights into the adoption of newly shipped features. ### 3. Super Easy Setup with Reliable Data Display and Live Events **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** It's super easy to setup. I've never had issues with any of the options to display data. I love the live events for every user. Feature flags work very good **What do you dislike about Amplitude Analytics?** For me, as I was used to the old UI, I can't find what I used that easy, but it's just a learning curve **What problems is Amplitude Analytics solving and how is that benefiting you?** We want to make sure our product is getting to the people we want, and the features we develop are having an impact. It's also super helpful to identify if we are losing potential customers due to errors in our process. ### 4. Amplitude’s New AI - Amazing for Campaign Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Amplitude Analytics?** Amplitude is great - their new AI feature is amazing in terms of pulling reporting from campaigns. **What do you dislike about Amplitude Analytics?** Nothing that comes to mind - we've never ran into any major hiccups. **What problems is Amplitude Analytics solving and how is that benefiting you?** It makes it seamless for us to promote to our channels via in-app - and reporting on performance easy, too. ### 5. Ease of Use and Powerful Integration **Rating:** 4.5/5.0 stars **Reviewed by:** Carlos Mario H. | Software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Amplitude Analytics?** I like the ease of use of Amplitude Analytics and its ability to integrate with many tools, which has allowed us to improve user retention and offer a better experience. Additionally, it was easy to make the connections and set up the graphs thanks to the abundant documentation available on the platform. **What do you dislike about Amplitude Analytics?** I don't like how Amplitude Analytics works for triggering events in real time. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to analyze customer behavior, identify friction points, and optimize key processes. Its easy integration improves retention and user experience. ### 6. Great charts & feature flags, but a learning curve for non-analytics users **Rating:** 3.5/5.0 stars **Reviewed by:** Andy N. | Technology Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about Amplitude Analytics?** I like the charts & dashboards. I like that there are feature flags too. **What do you dislike about Amplitude Analytics?** As someone whose background isn't in analytics, it's not been the easiest platform to pick up. I've made the most progress using LLM tools with an MCP server to create charts & dashboards. **What problems is Amplitude Analytics solving and how is that benefiting you?** Product cohorts, retention rates, and holistic product analytics **Official Response from Amanda Brush:** > Hi Andy, Thanks for your review. We're glad that you're finding value in the charts and dashboards and feature flags in Amplitude. We hear your feedback about the learning curve for non-analytics backgrounds, and your experience using LLM tools to speed up chart and dashboard creation is exactly the kind of input that helps us improve the product and our learning resources for all kinds of users. ### 7. Easier to customize than GA **Rating:** 4.5/5.0 stars **Reviewed by:** Leah L. | Digital marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Amplitude Analytics?** The easy-to-create charts and dashboards are my favorite. I especially like that you can easily share versions of reports with live edits to get help with questions or share insights you want to collaborate on, before you're ready to share with a wider audience. **What do you dislike about Amplitude Analytics?** You need to pay attention to the dates you use in multiple places, such as the cohort date reference vs the dates of the chart vs. the timeframe within which any of the chart actions take place. Once you get the hang of it, it is less challenging but for onboarding it isn't always intuitive. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us understand our user flow and look for opportunities to optimize acquisitions to achieve more efficient CPAs alongside higher LTV. ### 8. Easy to Use, Powerful Funnels and Deep Behavioral Journey Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Amplitude Analytics?** Easy of use, powerful funnels and deep dive on the behavioural parts of the user journey. Powerful AI to navigate **What do you dislike about Amplitude Analytics?** Stating to be very complex and expensive **What problems is Amplitude Analytics solving and how is that benefiting you?** Conversion funnels for key user journeys, along with debugging issues using detailed logs. ### 9. Intuitive Dashboards, But Wix Setup Needs Clearer Guidance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2025 **What do you like best about Amplitude Analytics?** It’s easy to use and has a clean, intuitive interface. The dashboards are well designed, and it’s simple to track user behavior and product metrics without much setup. **What do you dislike about Amplitude Analytics?** As an owner, it was a bit confusing to set up the connection in Wix - I had to look for YouTube videos to figure it out. The documentation could be clearer and include a step-by-step guide for this setup. Some instructions in the articles are not very detailed, so it takes extra time to find the right way to connect everything properly. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me understand where my users are coming from and how they interact with my product what they click, where they scroll the most, and which parts of the page get the most attention. It provides much deeper behavioral insights compared to Google Analytics, similar to what Yandex Metrica offers. ### 10. Powerful Dashboards with Initial Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Gautam D. **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** I like how I can create almost anything on Amplitude Analytics. The new AI integrated within the platform is great too. It helps turn ideas into actual things much faster than I could manually do, while also inspiring me. Very class! **What do you dislike about Amplitude Analytics?** I think at the start the software can be overwhelming, and that can be a bit of a learning curve - but it is all worth it really. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to create dashboards on usage analytics for our products, solving the issue of understanding how users engage with our services. ### 11. The Best Behavioral Analytics Tool to Accelerate Data-Driven Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** 근영 . | Performance Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about Amplitude Analytics?** The most valuable aspect of Amplitude Analytics is its real-time interpretability and collaboration efficiency. Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making. In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion). Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior. **What do you dislike about Amplitude Analytics?** Amplitude does have a noticeable learning curve during the initial setup. It takes some time to fully understand event design and data structure, but once you overcome that phase, it becomes an exceptionally powerful tool for marketers. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps you identify growth levers through behavioral data and validate them through experiments. This not only drives incremental growth but also makes the product itself more complete over time. By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing. ### 12. Interesting and Insightful **Rating:** 5.0/5.0 stars **Reviewed by:** Kritika S. | Senior Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Amplitude Analytics?** The ease and speed of showcasing analytics is excellent. It allows seamless sharing of insights across teams. **What do you dislike about Amplitude Analytics?** unable to screen reAmplitude helps us understand detailed user behavior across dashboards and features. This enables faster, self-serve insights and data-driven decisions without heavy engineering involvement.cord the tableau dashboards **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand detailed user behavior across dashboards and features. This enables faster, self-serve insights and data-driven decisions without heavy engineering involvement. ### 13. Easy Integration and Daily Use—Great Features and Support from Amplitude **Rating:** 5.0/5.0 stars **Reviewed by:** Sudeep P. | Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Amplitude Analytics?** Amplitude was super easy to implement and use. We use it daily on our App's customer flow. The number of features offered are really great and the customer support is also amazing. It was super easy to integrate to our work flow. **What do you dislike about Amplitude Analytics?** Nothing yet, will share if we face any challenges **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude provides usable key information for our app usage (customers who use our app - which are the pages they visit, what actions do they do, interactions they do on the app etc.) which gives a great view of customer behavior. This helps us to identify bottleneck, improve the product and increase revenue and improve the customer experience. ### 14. Great for Marketing Attribution and Understanding the User Journey **Rating:** 5.0/5.0 stars **Reviewed by:** Alexa N. | Growth Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Amplitude Analytics?** Great for marketing attribution and user journey **What do you dislike about Amplitude Analytics?** Sometimes slow to load but resolves pretty quick **What problems is Amplitude Analytics solving and how is that benefiting you?** Marketing attribution and washboarding ### 15. Flexible and Easy to Learn, But Technical Challenges Persist **Rating:** 3.5/5.0 stars **Reviewed by:** Michelle x. | Product Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is relatively easy to learn and flexible in customizability. The learning curve isn't steep, so after a few crash courses, I can start creating my own reports and answering questions about Product adoption. **What do you dislike about Amplitude Analytics?** Setting up the auto capture was not straightforward and didn't work after weeks of back-and-forth troubleshooting. Maintenance is overwhelming with hundreds of events created by different team members over the years, without centralized governance. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for tracking product adoption and trend reporting, which provides visibility to leadership and facilitates cross-functional sharing. **Official Response from Amanda Brush:** > Hi Michelle, Thank you for taking the time to share such thoughtful feedback. It’s great to hear that you’ve been able to get up to speed quickly, customize Amplitude, and use it to track product adoption. We’re sorry that setting up Autocapture was frustrating and that maintaining a large event taxonomy has felt overwhelming—both are areas we’ve been investing in with features like Autocapture configuration, Visual Labeling, and our Govern data management tools to simplify setup and ongoing governance. ### 16. Delightful Experience Using Amplitude as a First Time User **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2025 **What do you like best about Amplitude Analytics?** As a data analyst trying out Amplitude for the first time, I was genuinely impressed by how straightforward it was to access analytics and set up dashboards on the platform. The Ask Amplitude feature, which lets you create charts using plain text, was an added bonus. I often rely on Ask Amplitude to help plan my event taxonomy and to lay out the basic structure for most of my charts. The community on slack is super helpful for connecting with other amplitude users and discussing doubts or how to's. **What do you dislike about Amplitude Analytics?** I would like to see more personalization options for charts to match them with company branding and colors, making it more useful in presentations and client facing documents. Additionally, more visualization options would also be very helpful! **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude is helping us move from raw event data to actionable behavioral insights. Before using it, we had fragmented visibility into how users were interacting with key features in our app. The biggest benefit has been speed and clarity in decision-making, product and marketing teams can self-serve analysis on user funnels, retention, and experiment impact without needing engineering support. ### 17. Great for Conversion Analysis, But UI Needs Work **Rating:** 4.0/5.0 stars **Reviewed by:** Sohail R. | Senior Product Manager **Reviewed Date:** January 09, 2026 **What do you like best about Amplitude Analytics?** I like the funnel conversion feature in Amplitude Analytics. It helps me identify drop-off points and the cohorts to target to reduce drop-offs in the funnel. **What do you dislike about Amplitude Analytics?** It's really hard to understand user journey paths. The UI is not intuitive and because there are often a lot of paths it is really hard to get an overall picture of the main paths. A better UI and presentation style can solve for this. Also, the initial setup was tough. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me understand customer segmentation, product engagement, and conversion funnels. It identifies drop-off points in the funnel, allowing me to target cohorts and reduce drop-offs. ### 18. Insightful Analytics but Limited Customization **Rating:** 3.5/5.0 stars **Reviewed by:** Luis Henrique A. **Reviewed Date:** January 29, 2026 **What do you like best about Amplitude Analytics?** I like the dynamics of Amplitude Analytics. It's valuable because it provides insights about my clients, especially regarding orders information and the way it manages that data. **What do you dislike about Amplitude Analytics?** First, the download limits are too low, which forces me to maintain a SQL server that I could otherwise avoid. Second, the graphics are not editable, so I am stuck with the default presets. Lastly, the AI does not work because it does not learn from the data. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to analyze client campaigns, understand client information and behavior, and gain insights about my customers. **Official Response from Amanda Brush:** > Hi Luis Henrique, Thank you for sharing how Amplitude helps you analyze campaign effectiveness and understand your customers’ behaviors. Your feedback on download limits, chart flexibility, and how Amplitude AI is working in practice is extremely valuable and helps guide where we focus improvements. ### 19. Powerful Data Scope for Building Personalized Dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Lea A. | Freelance Artist, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2026 **What do you like best about Amplitude Analytics?** The scope of data that you can analyze and add to your personalized dashboard **What do you dislike about Amplitude Analytics?** It can be overwhelming at the start to all the options, filters and parameters. **What problems is Amplitude Analytics solving and how is that benefiting you?** Deep tracking of performance of custom parameters on our content shared with our customers. That helps us to understand the quality of the content as well as its performance ### 20. Easy to Use with Detailed Insights, Annoying Sign-In Glitch **Rating:** 5.0/5.0 stars **Reviewed by:** Nihar R. | GTM & Advertising , Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is easy to use and shows me data. **What do you dislike about Amplitude Analytics?** When you try to sign in, it takes you to the enterprise sales page, which is so annoying. **What problems is Amplitude Analytics solving and how is that benefiting you?** It shows me new users, downloads, retention, and gives me insights to help make decisions. ### 21. Great tool for exploring data naturally, but search and segmentation could be better **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2025 **What do you like best about Amplitude Analytics?** I really like Ask Amplitude. It’s super helpful that I can just type a question in plain language and get the answer back without setting up complicated queries. It also lets me pull in different types of events and quickly turn them into charts, so I can explore things from multiple angles without much effort. Overall, it’s a pretty comprehensive tool and makes it easier to understand what users are doing. **What do you dislike about Amplitude Analytics?** I wish I could segment data by screen size, it’s something I really wanted to do, a simple but essential filter but it’s not possible right now. Also, the search could be smarter. For instance, when I’m trying to find a breakdown by region or search for something specific, it doesn’t always bring up the right results or make it obvious where to go. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps me understand how people are actually interacting with what I design, what actions they take next, and how different groups behave to make those nuanced decisions while designing. It helps to quickly spot friction points, measure if changes are working, and also makes it easier to turn usage data into insights we can act on using Ask Amplitude. ### 22. Amplitude: Easy to get started, hard but rewarding to master **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Amplitude Analytics?** Amplitude is essential for any data-minded product specialist that wants to learn more about how users interact with their platform. I enjoy the ease of use and great visualization suite above all else, especially as a non-technical member of my team. **What do you dislike about Amplitude Analytics?** From time to time, I do find myself wishing there were certain features or integrations that could allow Amplitude to be my one and only source of truth. Unfortunately, every now and then I must go to a different platform or do some dodgy data analysis across platforms to find answers to the most pressing questions I have about my product. **What problems is Amplitude Analytics solving and how is that benefiting you?** It solves the most important question of all: how do users interact with our product? It benefits us by allowing us a deep dive into any question we could imagine, from the most surface level user experience ones, to critical user interface ones that have drastically changed how our product looks. **Official Response from Amanda Brush:** > Thank you for the thoughtful review—and for calling out the ease of use and visualizations. We love hearing that Amplitude Analytics empowers non‑technical teammates to dig into real user behavior. On wanting a single source of truth, there are two quick paths that often help: Connect more sources (UTMs/ad networks/CRM) and use Channels + Attribution and our Out‑of‑the‑box Marketing Analytics to bring campaign and product metrics together in Amplitude, including CAC/ROAS and funnel views. If your team centralizes in a warehouse, Warehouse‑native Amplitude lets you analyze directly on your models—and we also support bi‑directional syncs like Snowflake import/export when needed. If you want to share the specific integrations or features you’re missing, we’re happy to suggest the cleanest setup for your stack: https://support.amplitude.com/ ### 23. AI-Driven Insights, Effortless Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Amplitude Analytics?** I find Amplitude Analytics to be a great tool for tracking web traffic and measuring campaign performance. **What do you dislike about Amplitude Analytics?** It loads a bit slow, other than that it's good. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for tracking web traffic and measuring campaign performance. The dashboard makes it easy to identify URL performance, and I save time with weekly dashboard updates in my inbox. The AI feature is reliable for creating charts. ### 24. Comprehensive Analytics Solution with Room for Better Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Lusine M. | Senior Marketing Team Lead **Reviewed Date:** October 01, 2025 **What do you like best about Amplitude Analytics?** I find Amplitude Analytics indispensable for tracking everything in one place. It provides insights into user behavior, like average read time for pop-ups, helping us refine our strategies effectively. I appreciate its dashboard and chart features, especially funnel and pathfinder capabilities, to visualize conversion rates and user journey steps. Additionally, the setup, despite being heavy initially, ensures consistent use over time, making it a valuable tool for repeated application. **What do you dislike about Amplitude Analytics?** I find Amplitude Analytics' tiered pricing model to be a potential concern because as the number of events increases, the costs can rise significantly, impacting our budget and potentially forcing us to look for other options. The initial setup phase was quite challenging, particularly in creating accounts and dashboards, which required me to seek help from the analytics team, indicating a less intuitive user experience. Furthermore, Amplitude lacks comprehensive in-app guides, which makes the learning curve steep. The onboarding process could be improved significantly to support first-time users better. Finally, I rely on Google Analytics for certain metrics like impressions and bounce rates because I feel they provide more accurate data on these than Amplitude does. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track our activities, improving decision-making and user engagement by identifying areas needing change, like underperforming pop-ups. It provides critical insights all in one place, preventing us from being uninformed about our performance. ### 25. Intuitive, Accurate, and Enhances Marketing Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Manya K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is easy to use, and I appreciate its accuracy. The good visualization it offers is helpful. These features help improve marketing campaigns and experiments. **What do you dislike about Amplitude Analytics?** None **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for user behavior data and insights, which helps improve marketing campaigns and experiments. It's easy to use, accurate, and provides good visualization, making it highly valuable. ### 26. Easy Event Tracking and Ad-Hoc Reporting with Helpful AI Charting **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Amplitude Analytics?** As a developer, it's easy to setup event tracking with custom properties. Pulling ad-hoc reports is easy in the interface. Recently with MCP integration I'm able to quickly create charts with AI assistance. **What do you dislike about Amplitude Analytics?** With the way the pricing works, you have to be a bit selective with the events that you choose to send to Amplitude to stay within the limits. **What problems is Amplitude Analytics solving and how is that benefiting you?** We are using it to track customer behaviours across key parts of our app. We also run A/B tests so using Amplitude to quickly see how a test variant is going to make informed decisions is great. ### 27. Simple dashboards to build **Rating:** 4.5/5.0 stars **Reviewed by:** Luca Igor L. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2026 **What do you like best about Amplitude Analytics?** I like that it's very simple to create dashboards with Amplitude Analytics. Even with many types of events, the workspace always remains organized. Additionally, Amplitude also guides the less experienced. The new AI features are well designed. **What do you dislike about Amplitude Analytics?** It is expensive compared to other tools. Initially, the configuration was a bit complicated, with errors both on our part and from their support. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics provides me with product metrics for our digital products, and it's easy to create dashboards. It was chosen because tracking metrics on mobile apps was complicated with Google Analytics. Additionally, it has many other ancillary products that we often use. ### 28. Product & Website Analytics in One Place **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2026 **What do you like best about Amplitude Analytics?** The ability to combine website and product usage in one place **What do you dislike about Amplitude Analytics?** no dislikes at the moment; doing everything i currently need **What problems is Amplitude Analytics solving and how is that benefiting you?** matching website & product usage ### 29. Super well polished and powerful platform for software product success **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel F. | Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Amplitude Analytics?** A platform this powerful could have a clunky, nerdy design that non-developers like me would struggle to figure out. But Amplitude is delightfully approachable and well-thought-out. The sample reports and dummy data set help give a sense of what's possible. The range of report types and the deep flexibility in customizing them is key as we spend more time with our data set. The reliability seems to be rock solid. And the integrations with other platforms are super straightforward (I've connected Amplitude with Appcues and Iterable so far). **What do you dislike about Amplitude Analytics?** The paid plans seem a bit complicated. And a bit too much functionality is hidden behind the annual-commit "contact us" plans. I think if you made more of the goodies available on the pay-as-you-go plan it would be easier to prove out the ROI for stakeholders. **What problems is Amplitude Analytics solving and how is that benefiting you?** Driving product activation and retention goals by identifying: where is the falloff in our freemium web application; which segments of users perform best; where do we need to add more onboarding help? ### 30. The Best Event Tracking Data Analysis Tool I’ve Seen **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2025 **What do you like best about Amplitude Analytics?** What I like most is Amplitude’s diverse chart analysis capabilities and its powerful dashboard combinations. These features help me conduct various data analyses to optimize products, increase conversion rates, enhance marketing campaigns, and improve ROI in a more targeted way. They also frequently host online tutorial webinars, which allow me to learn more about how to use Amplitude effectively. **What do you dislike about Amplitude Analytics?** Funnel charts cannot be displayed vertically, which is not very intuitive—I hope this will be supported in the future. In addition, some event tracking data has long-term anomalies with no data. It would be even better if time-based monitoring and anomaly alerts could be added. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude to track user event data, analyzing user preferences, product usage, and marketing conversion rates. 1. It helps me understand the factors that affect conversion rates and take corresponding improvement measures. 2. It helps me clearly perceive how users engage with different product features, so I can make targeted improvements or determine feature prioritization. 3. It helps me analyze from which angles product subscription revenue can be increased. ### 31. Helpful dashboard of all analytics data clearly visualized but many toggles **Rating:** 4.0/5.0 stars **Reviewed by:** Devin G. | Software Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** September 11, 2025 **What do you like best about Amplitude Analytics?** There are many different variations of how to visualize our business metrics data that is helpful with technical and non-technical users. Customer support is helpful too with any questions and integrates nicely with existing metric data. Dashboards I create on Amplitude are shown many times to my team to help guide decisions. **What do you dislike about Amplitude Analytics?** Amplitude has very many toggles that requires a steeper learning curve in order to create dashboards. The options are great but the ability to have a simplified view of all data is lacking to be able to quickly visualize metrics. **What problems is Amplitude Analytics solving and how is that benefiting you?** Visualizing metrics data that is gathered in near real-time that I can show to my team. Filterable options are helpful too among the different monitors options and queries. ### 32. Facilitate Actionable Insights, High Learning Curve **Rating:** 5.0/5.0 stars **Reviewed by:** Ralfin R. **Reviewed Date:** December 18, 2025 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics because it makes it easy to turn usage data into actionable insights without relying on technical teams. I highly value the flexibility to segment users and analyze specific behaviors, which allows us to analyze the product from different angles and understand what works for whom and in what context. **What do you dislike about Amplitude Analytics?** The experience is generally good, however, the initial learning curve could be very steep, especially for new users. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand user behavior. It helps convert usage data into actionable insights without relying on technical teams and allows for user segmentation and analysis of specific behaviors, understanding what works for whom and in what context. ### 33. User-Friendly Yet Feature-Rich Analytics Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Amplitude Analytics?** I like the ease of use and how easy it is to understand the usage rates. The initial setup of Amplitude Analytics was very straightforward. **What do you dislike about Amplitude Analytics?** I think the platform appears a bit complex and there's sometimes too many options. On the side bar, there's a significant number of options. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track customer usage and sort various metrics for user retention. ### 34. Unlocking Clarity with Data: A Game-Changer for Daily Decision-Making **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Amplitude Analytics?** Amplitude makes my day-to-day so much easier! I love how quickly I can check conversion rates, see PDP visits, and build comparison charts without getting lost in complicated setups. The visualizations are super intuitive and actually make analytics fun. On top of that, the ease of implementation was smoother than I expected, and the integrations with other tools I use daily make it a natural part of my workflow. I literally use it every single day, and the insights have become part of how I think about user behavior. Whenever I had questions, their customer support team was responsive and genuinely helpful — a huge plus. **What do you dislike about Amplitude Analytics?** Getting started can feel a bit overwhelming. It really helps to have an introduction from a colleague or someone experienced with the tool to unlock its full potential more quickly. Once you’re over that initial learning curve, it’s amazing. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me track the full user journey — from PDP visits to conversion rates — all in one place. It saves me hours of manual reporting, gives me clear visual insights, and makes it easier to spot opportunities and act fast. The result: quicker decisions, smarter strategies, and more confidence every day. ### 35. Very easy to use and understand even for a beginner **Rating:** 4.0/5.0 stars **Reviewed by:** Diksha C. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Amplitude Analytics?** I like the interface as it feels very spacious yet many features are present. Also, I feel it's designed with growth and engagement in mind, which makes it easy to map out user journeys, conversion funnels, and retention cohorts without needing SQL. I particularly like features like 'Event segmentation' & 'Retention Analysis' which help teams quickly identify behavioral patterns and drop-off points. **What do you dislike about Amplitude Analytics?** While Amplitude is powerful, there are some limitations. One of the main challenges is that customization at scale can become complex - for instance, insuring clean implementation requires strict discipline, or else analysis gets messy. Also, historical backfilling is limited, so if something wasn't instrumented correctly from the start, fixing it retrospectively isn't always possible. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me solve the core challenge of understanding user behavior at a granular level across the creative journey in Adobe Express. From onboarding to template usage to export actions, I can track how different users segments interact with the product and identify where they are dropping off or getting valued. It solves the problem of product blindspots - where traditional metrics like MAUs or session time might not tell the full story. With Amplitude, I am able to break down engagement into behavioral cohorts, analyze retention by use case and prioritize features based on actual impact ### 36. Powerful, Flexible, and Customizable Analytics with a Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** Amplitude Analytics has become an invaluable tool in my day-to-day work. What I appreciate most is its user-friendly interface combined with the freedom and flexibility it provides. We work with large member bases of data, and often I need to dig into smaller clusters to understand behavior at a more granular level. Amplitude makes this seamless through its cohort functionality, being able to create, define, and then analyze my own cohorts is incredibly powerful. This level of customization is truly unique compared to other analytics platforms I’ve used, and it’s what I enjoy most about working with Amplitude.Overall, Amplitude is a robust, flexible platform that allows me to tailor analytics to exactly what I need, making complex data exploration both manageable and insightful. **What do you dislike about Amplitude Analytics?** I think one area for improvement lies in accessibility for newer users. At times, it can feel like you’re only scratching the surface of what the platform can do. The wide range of capabilities is impressive, but it can take some time to fully understand and apply them confidently. Once you get past that learning curve, however, the value it delivers is undeniable. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics is helping us gain a much deeper understanding of how our events and initiatives are actually performing. Instead of just looking at top-level numbers, I can drill down into the data to see the reach and impact of our events. This has been especially valuable when working with large budget events, where patterns can easily get lost in the process. ### 37. Eases User Journey Analysis, Pricey for Startups **Rating:** 4.0/5.0 stars **Reviewed by:** Trí Nhã L. **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** I like that Amplitude Analytics is very easy to set up, and I can quickly turn data into charts that clearly show me what I want to see. As a developer, I find the call tracking integration into our app very easy. **What do you dislike about Amplitude Analytics?** Maybe the pricing is very high for some small startups. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track metrics and understand the user journey in my app, enabling me to improve specific features. It helps me see how users interact with our app effectively. ### 38. Great tool for getting quick analytics insights - easy developer setup **Rating:** 3.5/5.0 stars **Reviewed by:** Michael E. | Freelance Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2025 **What do you like best about Amplitude Analytics?** I like the ease of use. From a developer perspective, it's super quick and easy to get set up, and the SDK API is very simple. I feel like you can get up and running in just a few minutes. I've used some of the chart features, and they're quite nice, even though it can be a bit more complex. The experiments are good and I use them regularly. **What do you dislike about Amplitude Analytics?** The free tier doesn't include feature experiments, which is a blocker for me on some of my personal and client projects. I opt for other tools in that case, since they offer free feature experiments out of the box. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understanding user behaviour, not just globally but also deeply segmented into various cohorts. SInce our application has a wide variety of user personas, it's good to be able to view the data different lenses and get more meaningful insights. ### 39. Flexibility and power, but with improvements in AI **Rating:** 2.5/5.0 stars **Reviewed by:** Nikita P. **Reviewed Date:** December 29, 2025 **What do you like best about Amplitude Analytics?** I like the flexibility in creating custom events and the ability to quickly build any data slices without the help of an analyst in Amplitude Analytics. **What do you dislike about Amplitude Analytics?** Retrospective analysis of historical data is not very convenient. It's inconvenient to dig through old events. Also, AI functions are scattered across different steps and are not interconnected, as if they were made by different team members. There are always difficulties in connecting and explaining to developers what it is, what it's for, and what architecture is best to lay down for it. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track user paths in the product funnel. It helps quickly identify where users get stuck or leave the product. It's especially useful for A/B tests and understanding feature usage. **Official Response from Amanda Brush:** > Hi Nikita, Thanks so much for sharing this thoughtful review and for using Amplitude Analytics to explore user paths and A/B tests so deeply. It’s great to hear that the flexibility of custom events and self-serve slicing is helping you move quickly without relying on an analyst. We really appreciate your feedback on historical analysis and AI features feeling disconnected—this is exactly the kind of input we’re using to simplify workflows and make our AI and data modeling guidance more cohesive. ### 40. Easy to Use with Deep, Detailed Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Amplitude Analytics?** Easy of use and depth details that I can get from the produt **What do you dislike about Amplitude Analytics?** Exporting data and using the AI resources are stuff that can be improved **What problems is Amplitude Analytics solving and how is that benefiting you?** Gives full view of my funnel and user behaviour ### 41. Unlocked product insights **Rating:** 4.5/5.0 stars **Reviewed by:** Aleksander G. | Senior Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 04, 2025 **What do you like best about Amplitude Analytics?** Amplitude is a tool I can't imagine running product management without. It gave me an easy way to understand deeply actions of my users. Setup needs a bit of an engineer help but it's a straightforward, half-an-hour task. Running analyses, creating visualizations is really easy despite the variety of options. It's a number one tool for product analysis I use nearly everyday. It also helps a lot with communication with users - e.g. by creating cohorts you'd like to poke based on their activities (and later exporting them e.g. to Intercom). **What do you dislike about Amplitude Analytics?** Recently its performance has downgraded. Not sure if it's my "fault" of having just too much data or it was up to adding more and more features. **What problems is Amplitude Analytics solving and how is that benefiting you?** The main problem it solves is that it remove fog of war re: what my users really do in the app. Based on that I can much better slice my userbase, understand impact of the features we roll out or identify most and least engaged users. ### 42. Seamless Integration and Reliable Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Travis I. **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics because it is reliable and has a solid UX/UI. It does everything we need, providing a deep understanding of user flow in our app. The Segment integration works as expected and it integrates seamlessly with our tech stack. The initial setup was easy. **What do you dislike about Amplitude Analytics?** nothing comes to mind **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics provides a deep understanding of user flow in my company's B2C app, and its reliable UX/UI does everything we need. The Segment integration seamlessly fits into our tech stack. ### 43. Great clickstream analytics tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Aniket G. | Data Scientist, Enterprise (> 1000 emp.) **Reviewed Date:** November 28, 2024 **What do you like best about Amplitude Analytics?** Loving how they are integrating AI and ML models in the tool for advanced analytics. Really fond of using their forecasting model built on Prophet. **What do you dislike about Amplitude Analytics?** Can't understand the use of journey charts as they don't give full picture. **What problems is Amplitude Analytics solving and how is that benefiting you?** Easy of use. No need to write complex queries and do QC at every run. Easy to share and integrate. **Official Response from Tamara Kecman:** > Hi Aniket! Thank you for leaving us a review – we appreciate your support and the Amplitude love! It’s great to hear how easy Amplitude has been for you to use — we also love that you're a fan of how we’re integrating AI and ML models into the product. If you need a hand with anything journey charts-related, please reach out to our support team here at https://support.amplitude.com/. We hope you keep enjoying Amplitude! ### 44. Speedy UI and Beautiful Charts That Make Data Easy to Read **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Amplitude Analytics?** Very speedy UI, very attractive charts options which makes reading data easier (much more visually appealing than tableau) **What do you dislike about Amplitude Analytics?** Quite a steep learning curve, not very intuitive **What problems is Amplitude Analytics solving and how is that benefiting you?** It's our main source of truth for user behaviour monitoring on our website, great for performance marketing ### 45. A very customisable and easy to use data analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Rachita M. | Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Amplitude Analytics?** The speed at which you can make dashboards. The customisability of dashboards. The ability to see user drop-offs at different stages in the funnel. UI is great. I use it once a week atleast. **What do you dislike about Amplitude Analytics?** It takes some time to learn and get used to it, but it's easy once you get used to it. So implementation takes some time. Dont know about customer support. **What problems is Amplitude Analytics solving and how is that benefiting you?** Helps us understand the product usage and analytics to understand interacton, activation of use and dormancy for certain features.Specifically for tracking adoption for features like sms, calling, AI voice agent calling, integrations. At every step of a feature's actoivation journey, we are able to map user behaviour. ### 46. Ease of Use with Cohort Flexibility, Needs Event Detail Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Tarang Deep G. **Reviewed Date:** January 16, 2026 **What do you like best about Amplitude Analytics?** I like the ease of use of Amplitude Analytics. Cohorting is nice too, as it helps me look at the same funnel for different cohorts of users. **What do you dislike about Amplitude Analytics?** I don't like that some events fire multiple times for a user in a session and might have different values. When looking at the funnels for this, the data is not clean since it is aggregate data. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me check funnels for flows. It's easy to use, and cohorting is nice for looking at the same funnel for different cohorts. ### 47. Powerful Visualizations and Actionable Insights for Growth **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Amplitude Analytics?** The ability to easily visualize user behavior over time and segment data in a flexible way. Dashboards and charts make it easier to understand trends, compare cohorts, and turn raw data into actionable insights for product, marketing, and growth decisions. **What do you dislike about Amplitude Analytics?** There is a learning curve, especially for non-technical users. Some advanced features and metrics are not always intuitive, and building more complex analyses often requires prior knowledge or support from data or engineering teams. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us understand user behavior, measure engagement, and identify opportunities to improve retention and growth through data-driven insights. ### 48. Perfect for daily reporting and easy to build dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Lorelei P. | Lifecycle Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2025 **What do you like best about Amplitude Analytics?** Amplitude helps my team with daily reporting and analytics needs with easy to build charts and dashboards. The platform is intuitive to use, and very helpful to see conversion event funnels and measure performance over time. **What do you dislike about Amplitude Analytics?** The time limit of amplitude can interfere with campaign running throughout a year. It would be helpful to save certain board to refer to from the prior year **What problems is Amplitude Analytics solving and how is that benefiting you?** Iterate shows incorrect click through rates for in-app campaigns so we always use amplitude for our in-app reporting. We also use Amplottfor attribute for things like feature usage and sign ups to get a clearer picture of which campaigns have the largest impact. ### 49. Not sure how I'd do my job without it! **Rating:** 5.0/5.0 stars **Reviewed by:** Dan L. | Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Amplitude Analytics?** Amplitude is a masterclass in balancing extreme customization with ease of use. From implementation to chart creation, it's a breeze. **What do you dislike about Amplitude Analytics?** I don't love that the pro plan only allows 5 cohorts, as we rely heavily on cohorting to send emails. **What problems is Amplitude Analytics solving and how is that benefiting you?** We're a small start up trying to find product market fit. Amplitude allows us to make data-driven decisions on features and prioritization that would otherwise be extremely difficult to make in its absence. We're also highly decentralized, so having an Executive Dashboard that is highly legible and easy to understand allows to have an asynchronous source of truth re: the health of our product across the organization. ### 50. Great Visibility Into User Activity Beyond the Top of the Funnel **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Amplitude Analytics?** It offers a great view of user activity past top-of-funnel **What do you dislike about Amplitude Analytics?** Configuration can be tricky upon initial setup **What problems is Amplitude Analytics solving and how is that benefiting you?** Day-to-day reporting on site behavior ## Amplitude Analytics Discussions - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote - [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?%3Flang=en-US&locale=es&page=8§ion=pricing&secure%5Bexpires_at%5D=2026-07-10+17%3A26%3A12+-0500&secure%5Bsession_id%5D=0f96373b-aad9-4ba3-bfae-1f70353cd771&secure%5Btoken%5D=8a251871464bb81e961343df2fcb688555da862afa94ade5f7f8823871c62710&format=llm_user) ## Amplitude Analytics Integrations - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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[WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) ## Amplitude Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Amplitude Analytics Alternatives - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,782 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,327 reviews) - 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