--- title: Amplitude Analytics Reviews meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2940 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2940 scale: '5' date_modified: '2026-07-04' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews **Vendor:** Amplitude **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,940 ## About Amplitude Analytics The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. ## Amplitude Analytics Pros & Cons **What users like:** - Users highlight the **intuitive interface** of Amplitude Analytics, enhancing data tracking and user behavior analysis effortlessly. (320 reviews) - Users find Amplitude Analytics remarkably **easy to use** , appreciating its powerful insights and intuitive interface for tracking behavior. (295 reviews) - Users value the **intuitive interface** of Amplitude Analytics, enabling fast, self-service insights without technical barriers. (240 reviews) - Users value the **intuitive interface** of Amplitude Analytics, making data tracking and analysis easy for everyone. (147 reviews) - Users enjoy the **intuitive user interface** of Amplitude Analytics, appreciating its seamless integration and comprehensive features. (120 reviews) - Charts (111 reviews) - Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews) - Capabilities (107 reviews) - Dashboard Usability (94 reviews) - Simple (93 reviews) **What users dislike:** - Users find the **learning curve challenging** , especially for newcomers to analytics, requiring time to understand the platform. (136 reviews) - Users find a **steep learning curve** initially with Amplitude Analytics, requiring time to effectively utilize its features. (132 reviews) - Users are frustrated by the **missing features** in Amplitude Analytics, limiting functionality and customization options. (72 reviews) - Users face **high costs and complicated dashboard creation** issues, impacting their event management and overall experience. (69 reviews) - Users find the **expensive pricing** of Amplitude Analytics limits their ability to analyze data fully. (57 reviews) - Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews) - Complexity (54 reviews) - Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews) - Difficult Learning (52 reviews) - Lack of Guidance (49 reviews) ## Amplitude Analytics Reviews ### 1. Amplitude is probably best data tracking tool I've ever used :D **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Amplitude Analytics?** I think Amplitude has very clean UI solutions in comparison to other tracking tools. I think it has a lot of great presets and an information layer to instantly understand what to do. I am absolutely a fan of how all charts look - segmentation, funnel, etc.. I think they are very easy to understand. **What do you dislike about Amplitude Analytics?** To be fair there is no such thing I hate the most ir do not like in general. I would love that creating Dashboards would be more understandable for me, or I am simply lacking enough context where to go/what to look for since I am not using Amplitude for a very long time. I am quite new user. Maybe I am not very confident in this "customer journeys" view. Sometimes I am not entirely sure what am I looking on. Even tho it looks like a useful tool. Maybe for me it would be helpful to have more mobile-app focused understanding how to look at data. Overall it's good, but not all tools on apps behave the same way as for web. But Amplitude office hours is good place to ask these questions. **What problems is Amplitude Analytics solving and how is that benefiting you?** I think all problems? Amplitude allows to implement very well structured event logics. I am yet to discover other products, but I recently tried out session recording - that will be mega epic tool for us. ### 2. Real-Time Data Analysis, Value Could Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Vitor A. **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics because the data is reproduced in real-time, which makes it easy to see things happen practically. Additionally, the implementation of events is done in a practical way, which I find very convenient. **What do you dislike about Amplitude Analytics?** The value of the product could be improved. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand customer actions, such as when they enter, exit, and what they click on, all in real time. The implementation of events is practical. ### 3. Makes data-driven marketing simple and actionable **Rating:** 4.0/5.0 stars **Reviewed by:** 현상 . | Performance & CRM Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Amplitude Analytics?** I use Amplitude almost every day to check campaign performance, user funnels, and retention. It’s easy to build cohorts, see M+1 or 90-day retention, and connect CAC vs. LTV with real user behavior. The integrations with our marketing stack make it simple to tie paid channel results to long-term retention, which is a big win. **What do you dislike about Amplitude Analytics?** Some reports take a few extra manual steps, especially for custom retention analysis across brands. Dashboards can feel slow with large data sets, and the UI can be overwhelming for new users. More local language support (like Korean) and easier permission settings would make team collaboration better. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me connect acquisition with retention. Before, I had to pull data from multiple tools to understand how campaigns were impacting long-term user behavior. With Amplitude, I can quickly see which channels bring users who actually stick around, and share those insights with my team. This saves a lot of manual reporting time and makes our growth decisions faster and more accurate. ### 4. Powerful Data Visualization for Daily Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2026 **What do you like best about Amplitude Analytics?** There is a LOT you can do to represent the data in charts. I use Amplitude daily to check the usage of our software across my client base. **What do you dislike about Amplitude Analytics?** It would be good if the charts could represent people with 0 usage. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps me understand how my client base is using our product, and therefore offer solutions to how they could be using it better. It's also an incredibly important dataset when preparing for a customer renewal as you can easily present how the product has been adopted. ### 5. Empowers Data-Driven Decisions, Even at Entry Level **Rating:** 5.0/5.0 stars **Reviewed by:** Anver L. **Reviewed Date:** September 03, 2025 **What do you like best about Amplitude Analytics?** I appreciate Amplitude Analytics for its intuitive dashboards, which allow me to quickly analyze essential metrics like retention rates and user activity. The data-driven insights it provides are invaluable for making informed decisions on product improvements. I also enjoy its compatibility with Telegram Analytics SDK, which facilitates seamless integration and data cross-verification. Additionally, Amplitude's user-friendly design suits various experience levels, which I find impressive. **What do you dislike about Amplitude Analytics?** I would like Amplitude Analytics to introduce a simplified tutorial and some form of gamification to improve the user experience. This could be particularly useful for users unfamiliar with the platform to better understand what actions to take. Level-based guidance for different user stages could significantly enhance navigation and usability. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics allows us to measure critical metrics such as retention and churn rates, enabling data-driven improvements and decisions. Its dashboards provide quick insights, facilitating efficient analysis even under time constraints, driving better feature planning. ### 6. Excellent tool for uncovering user journeys **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Amplitude Analytics?** This is an excellent tool for understanding user journeys. It eliminates the guesswork from analyzing user flows and clearly shows how people are moving through our website and app, uncovering friction points we were previously unaware of. **What do you dislike about Amplitude Analytics?** The platform presents a steep learning curve. Our marketing team finds it challenging to navigate and quickly locate the information they need, often requiring assistance from a data analyst to first understand the events taxonomy. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps our Marketing team better understand the customer journey and identify friction points. Additionally, it serves as an intraday, real-time user interface, providing valuable insights throughout the day. ### 7. Great Real-Time Analytics and Charting, but Some Features Are Hard to Find **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Amplitude Analytics?** Real-time analytics, and it’s easy to build charts. **What do you dislike about Amplitude Analytics?** Some features aren’t easy to find, and the documentation isn’t always up to date. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use it for product analytics. **Official Response from Amanda Brush:** > Real-time analytics and easy chart building are a great combination. Amplitude Academy (academy.amplitude.com) is worth bookmarking as a more current learning resource when the docs fall short. ### 8. Great product for analytics, but hard to implement and maintain **Rating:** 3.5/5.0 stars **Reviewed by:** Erica F. | Senior Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Amplitude Analytics?** Amplitude provides a powerful, flexible analytics platform that enables deep exploration of product usage data. The cohorting, retention, and funnel analysis tools are robust and extremely useful for understanding user behavior and guiding product decisions. I especially appreciate the user-friendly interface for non-technical stakeholders and the clear visualizations that help drive alignment across teams. **What do you dislike about Amplitude Analytics?** The biggest challenge with Amplitude is implementation and long-term maintenance. Instrumenting events requires a high degree of coordination between product, engineering, and analytics. Even with good planning, schema drift and inconsistent naming conventions tend to creep in over time, making it harder to trust and interpret the data. Maintaining clean tracking requires significant ongoing effort. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us answer key product questions around activation, engagement, and retention. It’s instrumental in helping us identify drop-off points in our funnel and run A/B tests with better insight into downstream impact. By democratizing access to product analytics, it empowers PMs and designers to make data-informed decisions without always relying on a data team. ### 9. Effortless User Journey Insights and KPI Tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics to understand our user's journey and compute operational KPIs. I really enjoy how easy it is to use and how fast it is. Following the journey of specific users to get a glimpse of what they do and get more context is super helpful. The initial setup of Amplitude Analytics was really easy and straightforward. **What do you dislike about Amplitude Analytics?** nothing comes to my mind **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand user journeys and compute operational KPIs quickly, even without SQL skills. ### 10. ultimate analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Serhii B. | Senior Product Manager, Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** i like amplitude because it’s easy to get into – even non-technical teammates can spin up charts and answer questions on their own. the product feels fast and reliable, and i find myself checking it multiple times a day without friction. the range of features is solid too, you can slice and dice data in almost any way, and the integrations cover most of the tools we use. when i’ve needed help, support has been responsive and generally useful. plus, their documentations AI is a cherry on top **What do you dislike about Amplitude Analytics?** some filters are unavailable in some configurations **What problems is Amplitude Analytics solving and how is that benefiting you?** analytics & in-app guides ### 11. Seamless, Easy to Use, with Versatile Charts and Awesome Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2026 **What do you like best about Amplitude Analytics?** Very seamless and easy to use. The best thing is the variety of different charts i can create and analysis i can do with them. also, the support is awesome **What do you dislike about Amplitude Analytics?** Could be better if it costs a little less, currently due to high cost we have had to sample a lot of our events **What problems is Amplitude Analytics solving and how is that benefiting you?** 1. Analytics debugging 2. Customer facing challenges 3. funnel analysis 4. session replays to see behavioral analysis ### 12. Product Analytics That Drives Data-Backed Decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Yogesh G. | Senior Application Developer, Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2026 **What do you like best about Amplitude Analytics?** Don't have heavy SQL dependency. It bridges the gap between data and product decisions—helping teams move from metrics to meaningful actions quickly and reliably. **What do you dislike about Amplitude Analytics?** it requires careful event design, user training, and budget planning to avoid complexity and cost outweighing the value. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude solves the problem of understanding real user behavior in digital products. It helps identify where users drop off, what drives retention, and which features actually deliver value. For me, this means faster, data-driven decisions, better prioritization. ### 13. Powerful Analytics Tool for Performance and Behavior Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2025 **What do you like best about Amplitude Analytics?** Amplitude is a robust platform for exploring both performance and behavioral analytics. It offers valuable insights that help in understanding user actions and system efficiency. **What do you dislike about Amplitude Analytics?** Amplitude presents a considerable learning curve, and the terms it uses for standard functions are quite common. However, these terms may not be immediately clear to data scientists who do not have a tertiary education. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics makes it much easier to share and communicate key business metrics with stakeholders who may not have a technical background. Additionally, it supports the process of justifying design decisions by providing clear data. ### 14. A/B Testing Fell Short: Couldn’t Track Conversions or Views **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Amplitude Analytics?** Amplitude has a nice UI and a ton of features. We only tried the A/B testing experiments. **What do you dislike about Amplitude Analytics?** We couldn't get the A/B test experiments to work for a simple url split test. It just wouldn't track our conversion or views. Even with their help we couldn't figure it out. **What problems is Amplitude Analytics solving and how is that benefiting you?** We were trying to analyze variants of our pricing page to see if one converted better than another. **Official Response from Amanda Brush:** > Hey there, Thank you for taking the time to share this candid review. It’s helpful to know that the interface and breadth of capabilities stood out, and that you were specifically trying to compare pricing page variants. We’re really sorry that your A/B test for a URL split didn’t record views or conversions as expected—that’s not the experience we want you to have. Your feedback on getting Experiments set up for straightforward conversion tracking is valuable, and we’ll use it to keep improving our product and implementation guidance. ### 15. Powerful Analytics with Supportive AI and Stellar Service **Rating:** 4.5/5.0 stars **Reviewed by:** Nathalie M. **Reviewed Date:** January 13, 2026 **What do you like best about Amplitude Analytics?** I like that the support for Amplitude Analytics is good. The AI is really effective, helping me create reports quickly, allowing me to see the data in a matter of minutes. **What do you dislike about Amplitude Analytics?** I think there's a very high learning curve. The initial setup was a little bit confusing. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track metrics and analytics for our mobile app, aiding in user acquisition and retention. It helps me quickly create reports and view data within minutes. ### 16. Amplitude is a good platform, it helps us with measurements. **Rating:** 4.5/5.0 stars **Reviewed by:** Nathalia T. | Analista de Mídia, Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Amplitude Analytics?** It is a platform that brings a lot of data, very resolutive. **What do you dislike about Amplitude Analytics?** Complex to handle, could have more training on how to handle it, etc. **What problems is Amplitude Analytics solving and how is that benefiting you?** Help me with the Paid Media campaigns. ### 17. Discovering my product has been incredible! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** That i can understand my user behavior, getting to know how is the adoption of new functionalities, the frequency of use, and also track when there's an issue in my platform. **What do you dislike about Amplitude Analytics?** It has so many advanced features that it’s difficult for someone new to understand how to use them properly. Although the documentation is extensive, it’s not always easy to find practical examples or real use cases. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us track the adoption of new features and understand user behavior across different payment methods. By analyzing how users select and complete trips with each payment option, we can identify friction points, optimize the flow, and measure the impact of changes in real time. This visibility allows us to make data-driven decisions that improve conversion rates and enhance the overall user experience ### 18. Insightful Analytics, Needs Event Filtering **Rating:** 4.0/5.0 stars **Reviewed by:** Gaurab G. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2025 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics for its funnel statistics feature. It really helps me understand where users drop off during the stages of full conversions, which aids in optimizing our efforts to improve those areas. **What do you dislike about Amplitude Analytics?** I find it difficult to understand the user journey better or to filter out events which are repeated or unnecessary. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for product analytics to understand user navigation and feature usage. It provides visibility into funnel usage, page views, button clicks, and conversion completions, helping me see where users drop off to focus optimization efforts efficiently. ### 19. Feature-Rich and User-Friendly Analytics Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Shubham S. | Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Amplitude Analytics?** Ease of use and the number of features that Amplitude supports is great. Helps with multidirectional analysis. **What do you dislike about Amplitude Analytics?** Nothing in particular ; overall meets the requirement. **What problems is Amplitude Analytics solving and how is that benefiting you?** Multiple Product Analytics features for user flows ; segment funneling and failures cases of different metrics. ### 20. Good Learning Course for Using Amplitude **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Amplitude Analytics?** Good learning course to be able to use it. **What do you dislike about Amplitude Analytics?** I wish the learning course would also focus on how to first implement Amplitude SDKs **What problems is Amplitude Analytics solving and how is that benefiting you?** Questions about how users work with our product ### 21. Game-Changing Insights and Effortless Usability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2026 **What do you like best about Amplitude Analytics?** Having previously used GA4 I find Amplitude far easier to use and more robust. The amount of data we have been able to unlock and use to improve the business has been a game changer. **What do you dislike about Amplitude Analytics?** Honestly our Amplitude experience so far has been all positive. **What problems is Amplitude Analytics solving and how is that benefiting you?** It has given us visibility into multiple areas that we did not previously have. Allowing us to see the experience truly through the customers eyes and identify any potential friction points. ### 22. Easy to use as a marketer **Rating:** 4.5/5.0 stars **Reviewed by:** Rebeca R. | Marketing automation specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Amplitude Analytics?** It's easy to use and duplicate graphs from previous analyses. I also really enjoy how easy it is to make a dashboard so my team can keep track of kep campaigns and events. **What do you dislike about Amplitude Analytics?** I wish the error messages were more detailed so I know how to fix issues I come across when creating charts. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us know which marketing efforts are paying off. Our CRM system also has very limited A/B testing capabilities so through amplitude we can set up tracking to test more and track what performs the best. ### 23. Great Insights, but Pricing Feels Steep for Smaller Teams **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2026 **What do you like best about Amplitude Analytics?** Intuitive dashboards that deliver powerful insights into user behavior. **What do you dislike about Amplitude Analytics?** Pricing can feel steep, especially for smaller teams or startups. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps track user behavior, which in turn makes it easier to improve app retention. ### 24. Rich and helpful reporting for marketing teams **Rating:** 4.0/5.0 stars **Reviewed by:** Oleksii K. | Content manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2025 **What do you like best about Amplitude Analytics?** Product usage and conversion-related analytics and reports that are very helpful for understanding what tactics work and what do not; so, needless to say we used Amplitude very often. It may require some getting used to in the beginning, though. **What do you dislike about Amplitude Analytics?** In a few occasions, the data in reports generated by Amplitude didn't seem to be correct, so some help from the customer support team was needed. they have helped with every request, of course. **What problems is Amplitude Analytics solving and how is that benefiting you?** Learning more about user conversion statistics, marketing performance—we could get very specific data by generating own reports. ### 25. Easy to Use, Intuitive, and Fun for Everything **Rating:** 4.5/5.0 stars **Reviewed by:** Garrett S. | Principal Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Amplitude Analytics?** Easy to use. Intuitive and fun, use it for all **What do you dislike about Amplitude Analytics?** Can be hard to figure out how all tools work **What problems is Amplitude Analytics solving and how is that benefiting you?** How to optimize product ### 26. Easy to use and adapt **Rating:** 5.0/5.0 stars **Reviewed by:** Naman S. | Assistant Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Amplitude Analytics?** Amplitude Analytics is highly valued for its intuitive, event-based tracking that enables deep user behavior insights without requiring SQL. It excels in cohort analysis, retention tracking, and funnel visualization, making it easy for product, marketing, and analytics teams to self-serve data and make quick, informed decisions. Its real-time reporting, user journey mapping, and seamless integrations with tools like Segment and Snowflake further enhance its effectiveness for growth and product optimization. **What do you dislike about Amplitude Analytics?** Amplitude can become expensive as usage scales, especially for advanced features. Additionally, its learning curve can be steep for non-technical users unfamiliar with event-based analytics. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us track user behavior across the platform in real-time, enabling data-driven decision-making. By providing detailed insights into user journeys, feature adoption, and drop-off points, it allows teams to optimize product experiences, improve engagement, and drive retention. Its cohorting and funnel capabilities also aid in measuring the impact of product changes effectively. ### 27. Easy Switching Between Environments **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Amplitude Analytics?** the different environments we can easily switch **What do you dislike about Amplitude Analytics?** Nothing much currently to dislike about amplitude **What problems is Amplitude Analytics solving and how is that benefiting you?** When a customer faces any issue with help of analytics i can verify it ### 28. Outstanding Experience from Start to Finish **Rating:** 4.5/5.0 stars **Reviewed by:** Li K. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2025 **What do you like best about Amplitude Analytics?** It offers user-friendly tools that streamline the process of generating intricate data visualizations. **What do you dislike about Amplitude Analytics?** I'm looking for the raw numbers used to generate this chart to verify the data. **What problems is Amplitude Analytics solving and how is that benefiting you?** I can streamline our complex analysis requirements—specifically funnels and conversions. It’s a low-effort, high-impact solution that produces clear, actionable visualizations. ### 29. Empowers Teams with Real-Time Insights and Seamless Collaboration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2025 **What do you like best about Amplitude Analytics?** What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions. **What do you dislike about Amplitude Analytics?** Amplitude offers great insights, but building complex analyses or cross-product funnels can be non-intuitive for new users.Needs improvement in calculations inside array object, providing flexibility to change Home Page metrics. **What problems is Amplitude Analytics solving and how is that benefiting you?** What I like best about Amplitude Analytics is its ability to democratize data across teams. It empowers everyone — from product managers to marketers — to independently explore insights, build funnels, and validate hypotheses without relying on engineering or analytics teams. The platform’s real-time data and intuitive interface have accelerated our decision-making and improved collaboration across functions. ### 30. Deep Insights, Intuitive Use **Rating:** 5.0/5.0 stars **Reviewed by:** Hamza Z. | Technical Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2025 **What do you like best about Amplitude Analytics?** Event-based analysis for detailed user behavior tracking Segmentation and cohort analysis tools Real-time reporting and customizable dashboards Seamless API and third-party integrations **What do you dislike about Amplitude Analytics?** Steep learning curve for initial setup and advanced configuration Incomplete documentation for some complex features Enterprise licensing costs high for small teams **What problems is Amplitude Analytics solving and how is that benefiting you?** • Eliminates data silos by unifying event collection across web, mobile, backend—enables end-to-end visibility of user journeys • Automates cohort and funnel analysis—powers rapid identification of drop-off points and informs feature prioritization • Delivers real-time dashboards and alerts—shortens feedback loop, reduces churn by enabling proactive engagement campaigns • Supports custom segmentation and A/B testing—improves conversion rates and guides product roadmap with quantitative insights ### 31. After moving to Amplitude from GA, I never felt like I was missing something **Rating:** 5.0/5.0 stars **Reviewed by:** Doru H. | Digital Performance Leader, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Amplitude Analytics?** It's easy to use and quite intuitive. Coming from the old Google Analytics to Amplitude was a nice change. At first, I was thinking we would lose a time of time getting to know the platform, the tables, the dashboards, so on so forth but to my surprise, creating dash boards it's just like playing in an Excel spreadsheet with pivots & data. And after getting a couple of training sessions from Amplitude, I can comfortably and confidently analyze the data, provide reports to my stakeholders and much more. It took like a week to get going and by the second week, everything was perfectly in place to not only replace GA but also expand on the data we have. Oh, and it's such a breeze to connect other data sources to Amplitude (like GAds or Meta Ads). With all the automation in place, using it daily it's quite a fun activity and the weekly & monthly reports are just automated to perfection👌 **What do you dislike about Amplitude Analytics?** Not gonna lie, so far (after close to 1y of using Amplitude), I have never got to a point where I felt the need to go back to GA. Plus, they are always brining new features. No complaints from my side. **What problems is Amplitude Analytics solving and how is that benefiting you?** Basically, having the ability to view the website, the app, and a combined version of both projects it's really expanding our ability to analyze and take decisions in terms of budgets and investments. So, it's resolving a problem of visibility. ### 32. Like/Dislike about Amplitude - a review from Amazon Music user **Rating:** 5.0/5.0 stars **Reviewed by:** Yu Z. | software engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Amplitude Analytics?** User-friendly interface and intuitive visualization tools Powerful user behavior tracking and funnel analysis Cohort analysis capabilities Real-time data processing Easy event tracking implementation Good documentation and customer support Ability to create custom metrics and events Collaboration features for teams **What do you dislike about Amplitude Analytics?** Can be expensive for larger data volumes Query performance can slow down with complex analyses Learning curve for advanced features Limited data export options Some features require higher-tier plans SQL functionality is somewhat limited compared to pure analytics databases Data retention policies may be restrictive Some users report occasional UI lag with large datasets Note: I should mention that I don't directly use Amplitude Analytics, so this is based on general user feedback and reviews. Your experience might vary depending on your specific use case and needs. **What problems is Amplitude Analytics solving and how is that benefiting you?** Track A/B experiment data. ### 33. Easy Overview Setup in Amplitude, but Trackable Features Feel Limiting **Rating:** 3.5/5.0 stars **Reviewed by:** Luuk K. | Operational manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Amplitude Analytics?** I really like how easy it is to set up a new overview in Amplitude **What do you dislike about Amplitude Analytics?** You're very reliable on the trackable features you have in your system. **What problems is Amplitude Analytics solving and how is that benefiting you?** to be able to analyse our different user stories ### 34. Good Reports, But Navigation Needs Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** harsh p. | marketing manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Amplitude Analytics?** report is very efficient and good to use **What do you dislike about Amplitude Analytics?** navigation is not good and up to the mark **What problems is Amplitude Analytics solving and how is that benefiting you?** Incomplete view of the user journey Traditional analytics tools often focus on isolated touchpoints (e.g. clicks, page views) or just web traffic, leaving out product usage, in‑app behavior, cross‑platform activity, and retention. Amplitude unifies data from web, mobile apps, and other sources so you can see the end‑to‑end flow of how a user interacts with your product. ### 35. Intuitive Interface and Powerful Event Management **Rating:** 4.0/5.0 stars **Reviewed by:** Roberto C. **Reviewed Date:** December 11, 2025 **What do you like best about Amplitude Analytics?** I like the event management, graphics, and the breakdown by dashboard and charts in Amplitude Analytics. Additionally, I appreciate the ability to modify and build ad hoc events. I also find the software very intuitive, and I always manage to find solutions. **What do you dislike about Amplitude Analytics?** some parameters are not used and there are no alerts for which a poorly indexed parameter is recognized. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to analyze clicks, conversion rate, orders, and user flow in the app, improving the user experience. ### 36. Enabling faster and easier business understanding across our organization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2025 **What do you like best about Amplitude Analytics?** Amplitude allows our organization to have a single source of truth for our entire 250+ organization to look to in order to understand the health of our business, user cohorts, and individual users. Amplitude makes building, sharing, and explaining bespoke views easy and intuitive, enabling us to spend more time discussing why we are seeing trends than how to build views to get to trends. Amplitude spends time in trainings for our teams to ensure everyone knows how to use at least the most straightforward functions to support cutting data in different manners to support functional and evolving needs. **What do you dislike about Amplitude Analytics?** We have two primary pain points in connecting on platform and off platform data (i) our financial metrics are difficult to integrate into Amplitude as chargebacks/refunds don't flow through and (ii) source attribution can be difficult to track (although this is more of a general marketing challenge than Amplitude specifically) **What problems is Amplitude Analytics solving and how is that benefiting you?** It is helping us identify high-level trends in user behavior and empowers easy deep dives into root cause analysis. Its ability to cut and reposition data in various forms allows multiple teams to be able to use the same charts for a range of purposes grounding it as one of the few tools adopted widely across our entire organization. ### 37. A great choice for monitoring your app Analytics! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Amplitude Analytics?** Easy to use and to build reports, multiple chart types available, allows customized and complex formulas, easy to integrate with Slack, feels like MixPanel with steroids. AI agents are incredibly helpful to analyze recurring data reports and propose next steps. **What do you dislike about Amplitude Analytics?** Live tracking of events could be a little more straight forward, could have more chart customization options **What problems is Amplitude Analytics solving and how is that benefiting you?** Live cohorts of funnel abandonment, integrated with our customer engagement tool ### 38. Love the interface, dread the performance. **Rating:** 3.5/5.0 stars **Reviewed by:** Eric Z. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 08, 2025 **What do you like best about Amplitude Analytics?** I love Amplitude's interface and visualisation of data. It's very easy to build charts and interpret them - I attribute a lot of that to its clean, modern look and feel. I also love being able to create new charts quickly through the amplitude.new link - that's a great touch. **What do you dislike about Amplitude Analytics?** Performance!!! Given that I'm at a large company, I'm sure we have flooded amplitude with way too many events, so a lot of it may be self-inflicted. But it still doesn't stop the fact that it takes a loooonnggggg time to load the attributes of events. Most times, I end up multi-tasking as I'm waiting for the attributes to load which is quite disruptive to my chart-building flow. This is one of my biggest productivity frictions in my day to day. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude allows me to quickly understand how users are behaving within our product so that I can understand the population of affected users, identify opportunities for product improvements, and keep a pulse on key product engagement metrics I care about. We do not use amplitude for official reporting purposes due to data inaccuracies / the need to apply more comprehensive filtering, but it's great for me to get directional signal of how trends are moving. ### 39. User-Friendly and Easy Integration, But Charting Features Could Improve **Rating:** 4.0/5.0 stars **Reviewed by:** Niccolò A. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Amplitude Analytics?** The platform is straightforward to use and easy to integrate. A project manager can operate it independently, requiring only minimal supervision from a data analyst. **What do you dislike about Amplitude Analytics?** At times, I find it a bit too limiting when it comes to building charts. **What problems is Amplitude Analytics solving and how is that benefiting you?** Gaining insight into product frictions and conducting experiments has been valuable. It helps me identify obstacles within the product and test different approaches to improve the overall experience. ### 40. Functional and very intuitive, wish it was more robust **Rating:** 4.0/5.0 stars **Reviewed by:** Sarvesh P. | Assistant Manager - Data Science and Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Amplitude Analytics?** The event based data query and intuitive UI The ease of functionality for features such as the Measure As, Compare and Sampling to get faster results Use it almost everyday, it was quite fast Cohorting and retention metrics are easy to implement **What do you dislike about Amplitude Analytics?** Certain important features like user defined views (where a complex query can be saved and reused and further modified) and user defined metrics are missing Cohorting although easy to implement, feels sort of hidden and only power users would be able to discover it Custom functions in measured as should also have functionality to add formating (% or #) and data labels in code so it is easier to label the different cuts in the visualisation compared to manually having to label every cut which adds the risk of human error and puts constraints on shareability of the report Haven't used Customer Support or Integrated any new events but I hear they work well **What problems is Amplitude Analytics solving and how is that benefiting you?** Ease of access with quick TAT on nunanced data points Shareability of reports with users who are not very advanced in data understanding Share reports as Self Serve tools for users who are not very advanced in data understanding ### 41. Amplitude is the best tool for Growth and Product Managers **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriela T. | Growth manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Amplitude Analytics?** I love to have diferent options of reports where i can see funnels of conversion and event detonation. It allows me to compare diferente segments and countries **What do you dislike about Amplitude Analytics?** I have not experience any downside using amplitude events **What problems is Amplitude Analytics solving and how is that benefiting you?** Its benefit is mostly because as in Treinta we have 2 products, we need to diferenciate behavior between app and web users. Also, because as we have diferent type of user business and it helps us to stablished patterns according to this. ### 42. Detailed Insights into User Behavior and Trends **Rating:** 5.0/5.0 stars **Reviewed by:** Brian B. | Customer Support Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Amplitude Analytics?** A very detailed platform that provides clear insight into user behavior and trends. **What do you dislike about Amplitude Analytics?** So far, I haven’t come across much to dislike about it. **What problems is Amplitude Analytics solving and how is that benefiting you?** Real-time visibility into user actions for troubleshooting purposes. ### 43. Effortless to Use with Clear, Intuitive Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Amplitude Analytics?** Easy to use with clear functionalities, and it lets us create charts that would otherwise be complicated. **What do you dislike about Amplitude Analytics?** I was trying to find where the raw data for the chart is stored. If there is a raw data list or a way to download it, I can use it for validation. **What problems is Amplitude Analytics solving and how is that benefiting you?** We need to build some more complicated analysis, such as funnel analysis and digital conversions. I can do this easily without much coding, and the charts are easy to understand. ### 44. Data That drives better product analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Paramesh G. | Campaign Manager, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2026 **What do you like best about Amplitude Analytics?** I like how Amplitude provides the deep insides into users behaviours, funnel analysis, helped me to optimize product features based on real time. **What do you dislike about Amplitude Analytics?** Some reports can be slow with very large datasets. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps me understand user behavior, Funnel tracking, product usage, which helped me to improve user experience. ### 45. Insightful Dashboard, Easy Setup **Rating:** 4.5/5.0 stars **Reviewed by:** Ravi U. | ss, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics for customer behavior insights, particularly in understanding drop-offs and how different segments react differently. I like the dashboard feature because it helps me visualize customer behaviors in various forms and with granularity. The initial setup is pretty easy since it's similar to Google Analytics, which is widely used. **What do you dislike about Amplitude Analytics?** Nothing at the moment **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for understanding customer behavior, especially drop-offs and segment reactions. The dashboard feature helps me visualize these behaviors in detail. ### 46. Comprehensive Tool for Product Teams, but Steep Learning Curve for Beginners **Rating:** 4.5/5.0 stars **Reviewed by:** Albin E. | Product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2025 **What do you like best about Amplitude Analytics?** It’s a one stop shop for all things a product team needs to stay on top of how their product works in real life. **What do you dislike about Amplitude Analytics?** It can be a bit daunting at first, especially if you’re new to product analytics. It also requires some basic understanding of statistics. **What problems is Amplitude Analytics solving and how is that benefiting you?** We’re tracking conversion rates across platforms, view playback of users struggling and build dashboards that can be shared across the company. ### 47. Easy and intuitive to use **Rating:** 4.5/5.0 stars **Reviewed by:** Beatriz Rei A. | Market and product analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2025 **What do you like best about Amplitude Analytics?** It’s incredibly easy to use. I had never used it before starting my current job, and I was surprised at how quickly I was able to learn the tool and start creating reports. **What do you dislike about Amplitude Analytics?** 1- It doesn’t automatically prompt you to merge events that appear to be duplicates—for example, ‘Public: Lead’ and ‘Public Lead.’ While you can manually unify them, it would be helpful if Amplitude could detect similar events and suggest merging them. It is not a dislike but it could be better. 2 - When you start breakdown the funnel, some numbers started not to match anymore. It is quick hard to divide by device as well. 3 - Be able to customize more the charts would be nice. 4- no plug in to check if the events are firing and names on the server-side implementation. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understand how our users engages with our site features. ### 48. Experimenting with confidence **Rating:** 5.0/5.0 stars **Reviewed by:** Bharat K. | Product designer, Enterprise (> 1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Amplitude Analytics?** As a designer, Amplitude is a crucial tool for me to keep track of how the recent experiments are performing. I love that I can freely type a query and it fetches the right tracking board for me. **What do you dislike about Amplitude Analytics?** One first go it can seem a little complex for designers but after sometime, it really becomes a crucial tool for day to day. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude lets me track the performance of recent releases and experiments. It makes our design process data aware and helps us make decisions with confidence. Since it’s so easy to set up and navigate, the designers love this tool. **Official Response from Tamara Kecman:** > Hi Bharat! Thanks for sharing your experience with us. We’re so glad to hear that Amplitude is making a big difference in your design processes by staying data aware. We appreciate your note on the initial learning curve; we’re always looking for ways to make Amplitude even more approachable. Thanks again for the wonderful feedback! ### 49. Amplitude review from a senior product analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2025 **What do you like best about Amplitude Analytics?** Amplitude is definitely the market leader when it comes to product analytics, they have the strongest feature set compared to Posthog, Mixpanel and other players on the market. They have a generous scholarship plan for startups and an affordable Plus plan. Lot of integrations and a user friendly interface. I've been using it almost daily since 2022 and have seen continuous improvements. Love the product and always recommend it to all my clients! They also have awesome community support and events, as well as certification programs. **What do you dislike about Amplitude Analytics?** There is really not much to dislike about Amplitude!!! **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude is all in one tool for web, marketing and product analytics. ### 50. Insightful Analytics, But UI Feels Cluttered **Rating:** 5.0/5.0 stars **Reviewed by:** Esteban W. | Product Lead, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Amplitude Analytics?** It is very easy to quickly understand how a feature we have is performing and dig deep into why. **What do you dislike about Amplitude Analytics?** It is adding too many things that give little value and cluttering the UI and product offering. **What problems is Amplitude Analytics solving and how is that benefiting you?** Understanding what our users are doing with our product. Without this, we would be unaware of how the features that we have are being used. ## Amplitude Analytics Discussions - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote - [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-04+15%3A41%3A09+-0500&secure%5Bsession_id%5D=cc2744db-fd61-4fa2-a200-9dd4db855d0b&secure%5Btoken%5D=f05a255b8275fd3c45f20c9aa102a5b08a82be74330e146eba3401dd31d8c998&format=llm_user) ## Amplitude Analytics Integrations - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Amplitude Analytics Alternatives - 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