Amplitude Analytics Reviews & Product Details

I like the feature flag functionality, especially that I can enable flags based on events triggered from my app. However, sometimes it doesn’t work reliably because of the delay between an event being triggered and it being processed. For example, I’m giving my users a dynamic UI based on their inputs, but in the next step—where I’m using my feature flag—the behavior isn’t consistent.

One more thing I don’t like is the masking levels on text fields. Passwords and other sensitive fields being masked is fine, but I’m still able to see basic input fields in session replays. If the masking level had a few more enum cases, I think it would be more developer-friendly and easier to control what shows up in replays. Review collected by and hosted on G2.com.

Customer support service: Last week, I was struggling with a memory issue and I reached out to your team for help, but they couldn’t resolve it. They only told me that a new update was available and asked me to update the SDK, but my issue still persists. If they take their customers seriously and provide proper support, it would be fine. Review collected by and hosted on G2.com.

I use Amplitude Analytics primarily to understand how customers actually move through our site and app, not just where traffic comes from. It’s my go-to tool for analyzing user behavior across the full funnel, from product views and searches to add-to-cart, checkout, and repeat purchases. Review collected by and hosted on G2.com.

What I dislike about Amplitude mostly comes down to complexity and accessibility. It’s an incredibly powerful platform, but that power also brings a steep learning curve. For non-technical stakeholders or new team members, it can feel overwhelming at first, and it often takes a lot of training before people feel confident building and running their own analyses. Review collected by and hosted on G2.com.

I find real-time data sync to be very useful, especially for monitoring user activity after sending out a campaign or going live with a new feature. It's great for seeing where users are dropping off and identifying any glitches or bugs by segmenting via error code or error message events. Segmentation with different user properties is also very valuable, allowing us to do behavioral segmentation based on demographics like gender, age groups, and income bands. The ability to perform paired segmentation, such as male users under 25, helps us see patterns in data and user journey more clearly. Amplitude Analytics being easy to use with a friendly UI is a big plus for both real-time data sync and segmentation. Review collected by and hosted on G2.com.

I think allowing more flexibility in segmentation such as allowing to segment based on an event property not in the events listed in the chart would be a game changer. Review collected by and hosted on G2.com.

What I like best about Amplitude Analytics is how clearly it helps me understand real user behavior and consumption inside our platform. Even as a beginner, I can easily identify how users move through key flows, how many credits and packages they consume, and how these patterns change over time. The visualizations and event-based structure make it straightforward to detect trends, compare periods, and validate hypotheses without requiring advanced technical skills. It gives us a level of visibility that would be very difficult to achieve through manual reports. Review collected by and hosted on G2.com.

What I dislike about Amplitude Analytics is that historical data is limited to the last two years, which restricts long-term analysis. For everything else, the platform works very well and provides the visibility we need, but the data retention limitation can be a challenge when comparing older periods or evaluating long-term trends. Review collected by and hosted on G2.com.

I like how detailed we can be with the analyses, the wide variety of features it offers, and how easy it is to use. In general, it allows for in-depth exploration without complications and quickly finding what I need. Review collected by and hosted on G2.com.

UX is not always the most beautiful or the clearest. A better design of the graphics and dashboards would be a great plus, especially so that the information is understood more quickly and the navigation becomes more intuitive. Review collected by and hosted on G2.com.

Flexibility: I have been able to create events and dashboards to cover the majority of my product analytics needs. Interface: quite intuitive. Knowledge base: Advanced analytics requires some research but the knowledge base is quite extensive. Review collected by and hosted on G2.com.

Amplitude's session replays stopped working for some of my apps, and the investigation of the root cause is still ongoing. Amplitude support provided some generic recommendations but it looks like they haven't been very helpful so far. Review collected by and hosted on G2.com.

I really appreciate how you can start using it in a straightforward way, and as you continue, it gradually reveals more features to help deepen your analysis. I also value that you can create and share dashboard views, updating attributes or events without losing the history of changes. This makes it easy for me to share specific views with my team. Review collected by and hosted on G2.com.

There is a noticeable delay before we can start accessing newly created tracking events. Most of the time, we have no clear indication of when these new events will become available, which makes it difficult to predict when we can move forward with actions like releasing a product. Review collected by and hosted on G2.com.

What I like best about Amplitude Analytics is its perfect combination of ease of use, speed, and flexibility. The platform is very easy to implement and integrates smoothly with our existing data stack, which made adoption seamless across teams. Its intuitive interface allows us to build reports and dashboards in minutes without the need for complex data cleanup or formulas, so we can spend all our time on meaningful analysis. I also appreciate the wide range of customization options for charts and visualizations, which helps us define metrics the way we need them. Collaboration is another highlight, as dashboards and insights can be easily shared across the organization, keeping everyone aligned on the same source of truth. The platform’s ability to query massive datasets in seconds makes it possible to track performance and take quick action when needed. On top of that, the customer support team has been responsive and helpful whenever we’ve had questions. We use Amplitude frequently, almost daily and it has become an essential tool for making data-driven product decisions and ensuring our product continues to serve customer needs effectively. Review collected by and hosted on G2.com.

One challenge with Amplitude Analytics is the limitation on creating visualizations for only up to one year at a time. For teams that want to analyze multi-year trends or historical performance at a glance, this can be restrictive. Extending the time range for visualizations would make the platform even more powerful for long-term analysis. Review collected by and hosted on G2.com.

The intuitive interface makes it easy to build funnels and retention charts without SQL knowledge. I especially like how quickly I can segment users and track their behavior across different touchpoints. The self-serve nature saves our team a lot of time." Review collected by and hosted on G2.com.

The learning curve for advanced features is steeper than expected — some of our team members struggle with building complex cohorts. Also, pricing can escalate quickly as we scale, and the visualization options feel limited compared to dedicated BI tools. Review collected by and hosted on G2.com.

Amplitude has been a reliable source of truth for the growth marketing function as we optimize on first-touch / last-touch hybrid attribution. Every department has access to the analytics and can create their own reporting easily. We're also able to run PLG experiments easily and monitor metrics. It's really easy to get started and use. Every major department uses Amplitude, including engineers and creative strategists! Review collected by and hosted on G2.com.

I currently ingest some topline metrics from ad platforms, but building a chart that reconciles both ad platform & our data is limited/difficult. Review collected by and hosted on G2.com.