iContact Pro

iContact Pro

4.2
(247)
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Email automation doesn’t have to be complicated. iContact Pro helps everyday marketers work smarter with integrated platform tools, such as email marketing, workflows, landing pages, social media management, lead scoring, behavioral tracking, and analytics.

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Frank Jhosep L.
Validated Reviewer
Verified Current User
Review Source

"iContact Pro is one of the best PPC and Internet marketing management services of 2019"

What do you like best?

Of the aspects that we like most about iContact Pro is that it is one of the few companies that we review that also offers a free trial of its services, plus Contact can be integrated with SalesForce to help us manage the sales process, offering an analysis that They are vital for strategic planning and can be used to access the marketing funnel reports, since these analyzes play an important role in the decision of the allocation of resources for marketing and sales of our company in long-term planning.

What do you dislike?

The tool, despite being very good, has some disadvantages since the extravagant interface, without real templates, poor access to useful analysis and from the point of view of usability, I would like to open two instances of iContact Pro in separate tabs to see two accounts of different clients at the same time, although the system does not allow you to do this, you can only see one client sub-account at a time, the process of applying multiple filters for segmentation is also a bit cumbersome.

Recommendations to others considering the product:

I would definitely recommend any company to have an email platform to reach their customers. For me, iContact is the best price for what you get, especially with customer service, since we use this tool for our company and we recommend it to all our customers, where the ease of use and the amount of data we receive from each tool make it a valuable resource for our business.

What problems are you solving with the product? What benefits have you realized?

One of the problems that our company presented was that we needed to take our emails to another level, that is, more optimized, versatile and safe with the aim of improving the digital sales of our products, as well as organizing our subscriber lists by groups in order to be able to segmented in the best way, and thanks to Icontact Pro we were able to achieve it, this software allows us several advantages, such as: obtaining reports and personalized analysis in real time, e-mail design tests, among other things, very useful for trade digital.

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Arthur O.
Validated Reviewer
Verified Current User
Review Source

"I serve every client and offer a modern marketing system using icontact pro"

What do you like best?

Knowing the need of the client and generating a campaign and adequate publicity is a complex task, but with the program icontact pro I got a solution to most of the problems at the marketing level in the department and the company, now I do campaigns and advertising by mail, In addition to having many templates to choose I adapt the advertising to the need that has a group of clients and I classify them, in this way I have better reach and achieve greater impact, the platform is friendly and I have good price and service from the seller

What do you dislike?

The icontact pro is such a versatile program and has a good provider that supports each client in its use, always offering great support service with quick answers by all means. The program has no disadvantages and gives greater benefits and strengths to each one. of the users that have it

Recommendations to others considering the product:

The modern market increases the demands and to convince the clients a good system is needed that is credible and that allows to know each benefit that is given when using a new product or when starting the services of the companies, with icontact pro accomplish to make known every detail and customers are well informed that's why I recommend it to all companies

What problems are you solving with the product? What benefits have you realized?

First I can start by mentioning the change that the company had in its marketing system, which has become more modern and much more far reaching, so that customers have a more adequate point of view and opinion of each product and service that the company has, all with better results and with good security at all times

What Marketing Automation solution do you use?

Thanks for letting us know!
james g.
Validated Reviewer
Verified Current User
Review Source

"the marketing automation with icontact pro increase the sales of the company"

What do you like best?

By achieving the automation of the marketing of the company I obtained many better results because now I know more closely each client and each one of their needs, with this has been achieved very personal campaigns that have better reach, the products are more specific and the management of new ads has been improved, the icontact pro program has tools that have allowed me many benefits and its platform offers a large number of templates to run my work with great security, after using the program I can measure the result of each campaign and administer social networks which improves and simplifies my work

What do you dislike?

Icontact pro is a complement of my daily work in the office that has given me the necessary help, the approach that I currently have change when using the software, I have not detected something negative in the work moments that I have until now using this program and that my results are very positive and all its services of first quality, it is ideal for my campaigns and its cost seems appropriate what makes icontact pro can be useful for all companies

Recommendations to others considering the product:

Counting each benefit of the program and comparing it with others and its costs, is one of the best programs with excellent value, simply the results speak for themselves and the best recommendation that is always given of a product is the opinion of each user, that is why I still use it and thanks to the results I hope to continue with the program for much longer, it is excellent and nowadays it is difficult to get this kind of advantages in the programs

What problems are you solving with the product? What benefits have you realized?

I can manage my social networks and have an automatic campaign with good results, send emails to each client or groups always in a personal way and with a moderate cost and service to my needs, the program has modern tools and many templates that facilitate the work, a without number of advantages to do what is needed in the marketing area

Adam P.
Validated Reviewer
Verified Current User
Review Source

"With Icontact Pro I market my digital products more easily"

What do you like best?

Apart from the fact that I market my digital products more easily, Icontact Pro allows us to obtain a free 30-day trial to start email marketing campaigns, something that other software does not allow. I can obtain personalized reports and analyzes in real time, email marketing audit, e-mail design tests, among other things very useful to market via email

What do you dislike?

The technical support takes a little time to respond to the tickets that we have sent to them, something that can be improved in the future, for the rest it seems to me a great software for email marketing

Recommendations to others considering the product:

We recommend using the free 30-day trial to learn more about the software, so you can verify for yourself the operation and importance of using Icontact Pro to boost your sales to another level.

What problems are you solving with the product? What benefits have you realized?

We needed to push our emails to another level to improve digital sales, as well as organize our subscriber lists by groups to be able to segment in the best way, and thanks to Icontact Pro we were able to achieve it. This software allows us several advantages such as: obtaining reports and personalized analysis in real time, e-mail design tests, among other things very useful for digital commerce

Elmer S.
Validated Reviewer
Verified Current User
Review Source

"Platform to facilitate campaigns through email"

What do you like best?

It has a large number of templates, which provides a great variety when it comes to sending emails. It is important to note that in the area of design and editing meets quite well, since it has variety.

The automation when sending emails, saves a lot of time, because if you have available the customer database it only takes a few moments to send emails in bulk.

You can also organize lists easily. You can have several lists for different clients, areas or interests, which makes it possible to generate a simple and effective distinction within the program.

What do you dislike?

When you have to modify the source to write an email it takes a bit, since you have to be reviewing and selecting each time you want to change.

There are also some things that can not be copied, which means working twice as hard on routine tasks that could be done more easily.

Recommendations to others considering the product:

Marketing campaigns through email are a good way to attract customers and retain the ones you already have. Without software this is something more tedious to do. iContact Pro helps that this work is not so complicated and gives you options to make campaigns more attractive and effective, so it is a good option to improve the marketing area.

What problems are you solving with the product? What benefits have you realized?

When you have a large number of clients you do not have to neglect their attention and you must have them informed and updated of new products, interests or relevant information. Send massive emails and have updated lists that divide the different sections and information that we send helps us to take much less time to send emails to customers.

Having segmented clients also improves the efficiency of the work and our research work to develop new campaigns through email. With the division of clients that we have within the program, we can generate more complete marketing campaigns with a more defined target.

James M.
Validated Reviewer
Verified Current User
Review Source

"Good product for sending emails"

What do you like best?

iContact is is to learn and provides lots of templates that make putting together emails for mass distribution easy.

What do you dislike?

When building an email, changing the fonts is kind of tedious, as well as adding space between the next row or item.

Recommendations to others considering the product:

I would recommend this if you do email marketing on a regular basis, and need to build contact forms for your website that can track new leads. I also like how you can schedule emails far in advance. So, when I need to tell all my clients we will be closed, I have someone set that up at the beginning of the year for all the holidays.

What problems are you solving with the product? What benefits have you realized?

I needed to find a CRM that was affordable. I also liked that you could pay for different levels depending on the number of contacts. I don't have a lot of e-mail addresses, so it's fairly inexpensive. We pay about $36/5,000 contacts.

edwar r.
Validated Reviewer
Review Source

"using icontact pro now I have a better vision of modern marketing"

What do you like best?

Being a marketing professional and tried software such as mailchimp, aweber, and many others, I get to the conclusion that there is no perfect program and always have some disadvantage however good it is, a clear example is the icontact pro, is the program that I use nowadays, with the program I have a marketing system that I can direct to selective groups of clients focusing on their main needs and requirements being able to satisfy them, the program helps me not only to present new products and projects, but also allows to do studies and know the scope of each management I do in the company, and used the program to create quickly and send by mail campaigns, but the templates I think are very basic, I would like to add something more modern and dynamic for to get more attention, also thanks to the program, the relationship with each client was greatly improved knowing their thoughts more thoroughly , and to this day, in my work, it is the most complete program that I get to try and I still use the service they have.

What do you dislike?

When I put on a scale every advantage and disadvantage of icontact pro I obviously have more benefits and that's why I continue to use it, but it would be great if you update the tools and put more templates and be more dynamic with a professional approach for all areas and different types of clients, I think that could have better results and establish greater benefits for all companies that use it

Recommendations to others considering the product:

The current marketing in all companies requires very good campaigns that make it possible to publicize what the company offers, and demonstrate that you have what every customer needs, that is able to cover even your minimum need, that is why it is recommended that it be implemented a program with the advantages of icontact pro and doing market research with new ideas and methodologies to make campaigns every day more modern and give better overall results

What problems are you solving with the product? What benefits have you realized?

Achieve a more professional marketing approach covering the needs of almost all different types of clients that are currently available, generate and send emails with good campaigns that attracted new customers, the program gave better solutions than some used in the past and improved the relationship with coworkers and buyers, even with many of the suppliers thanks to better management of information and emails

frank s.
Validated Reviewer
Review Source

"with icontact pro send campaign emails and manage marketing is easy and effective"

What do you like best?

For the modern company, it is vital to have adequate marketing, attracting more clients and generating always positive opinions, not only of the products, but also of each service they offer, with the high amount of competition that currently exists. day must have a greater effort to know the greatest needs of each of the clients and achieve to please them, seeking to meet the needs of the company initiate icontact pro, I did not think that I would give such a good result, through emails I could make very good campaigns and offers me a large number of templates, marketing management and my campaigns are much easier to do and now I have the results I wanted using the program

What do you dislike?

Establish a good method for marketing and have the results you want quickly is important and I use the program but I feel that their templates may be better, it is important to constantly update to have better results, the only negative I have achieved the moment of the software is that I would like them to add new more modern templates that allow me to cover a better market and establish my work in a more personalized way for my most demanding clients, the rest of the program is perfect

Recommendations to others considering the product:

The search for new customers is a need that grows every day in companies, and marketing is of vital importance in all these areas, the program has the tools to help the company to stay close to each client as it allows to make customized form the market campaigns what helps to know each product or new idea that starts, if you are in search of a program that makes these efforts without hesitation I recommend you icontact pro

What problems are you solving with the product? What benefits have you realized?

I managed to reach each client with a very good positive impact, and completely change the method to do each market in the company, now I have faster results and I do the work with less effort, I have marketing campaigns through emails, the platform It is modern and being a crm I do not need to pay for extra services or maintenance and it gives me many advantages

Jill W.
Validated Reviewer
Verified Current User
Review Source

"Essential Software for Managing Large Database to Email"

What do you like best?

I love that iContact continually tries to change and create better templates. The software has evolved over the years and the ability to create a more personalized but fancy email body is better and better.

What do you dislike?

I do wish the Facebook feature to post directly to FB with a photo was still an ability. And it does seem to be a little hit and miss when posting to LinkedIn for some reason.

Recommendations to others considering the product:

This will help predom

What problems are you solving with the product? What benefits have you realized?

We have nearly 10,000 clients that we are trying to keep up with at any given time and this creates a great way to stay relevant with folks as well as engage a conversation via email. Folks have contacted from the email for home values, listing presentations, etc.

Trevor K.
Validated Reviewer
Verified Current User
Review Source

"A Solid Email Platform"

What do you like best?

The automation saves me a lot of time and makes sure I'm not missing anything. Before upgrading to the Pro platform I would have to manually send emails. With automation I can make sure we're reaching our customers more often. The automation interface is intuitive and easy to segment out users with remade segments or on the fly using metrics like birthday.

The templates are plentiful and very easily edited. If you get a pro plan they will even help make templates for you, too.

I actually use iContact for a lot of our customer segmentation and output for other platforms like Facebook ads. It keeps user info much better than our own point of sale does, so it's been more than an email platform for me.

What do you dislike?

The social connectivity needs to be updated a bit. Twitter doesn't have some of the new relaxed limitations, so you can't post messages that are as long.

The only other big dislike I have is that I have three businesses set up and that means a lot of duplication of workflow as automation can't be easily copied between the businesses, unfortunately. That's my biggest gripe. If you have one business or that business is set up to share things easier then this wouldn't be a problem for you.

Recommendations to others considering the product:

I would definitely recommend any business have an email platform to reach their customers. To me iContact is the best price for what you get, especially with customer service.

What problems are you solving with the product? What benefits have you realized?

We retain customers through email correspondence. With iContact Pro we are able to remind them of new deals and far more likely to get them to become repeat customers week after week, and year after year.

Karin S.
Validated Reviewer
Verified Current User
Review Source

"Value for money product"

What do you like best?

It is simple to use, and has a variety of plug-in options which can be tailored to your specific requirements.

What do you dislike?

Some functions cannot be copied and thus routine tasks may need to be duplicated. Support for foreign countries is not simple due to time differences. Local support would be great.

Recommendations to others considering the product:

Allocate time to learn the new system. Not everything works the same way as your old software, and processes are called different things. This takes time to learn and understand. Take onboarding training if this is supplied in your region. It will be worth it to be able to use all the tools from the get-go.

What problems are you solving with the product? What benefits have you realized?

iContact Pro ticks all the boxes for our digital outbound marketing programs. It provides all the required functionality in one great bundle, at an affordable price.

With the reduction in budgets, we had to think carefully about what we REALLY need, and iContat Pro really helped streamline our workflows, so not only did we save on the budget, but we save on time too.

Will C.
Validated Reviewer
Verified Current User
Review Source

"Robust functionality. Great customer service."

What do you like best?

Within iContact, there are a lot of options for organizing your lists. You can easily keep track of lists within lists and segments. It's also got great integration with Salesforce, syncing both ways. Plus, the customer service is really good. The documentation and videos are ok, but when you can get on the phone with someone, that's where they really shine.

What do you dislike?

It can take a lot to get it set up. They are very helpful, but if you are looking to get it fixed up for your org and integrated with Salesforce, that can be a lot of work. But, it's worth it. You'll be glad you did.

Recommendations to others considering the product:

This is a robust tool, but your email manager should be able to get it in good shape. They have great customer service. They do great consultations on how to improve your email marketing. It's free; just take advantage of it!

What problems are you solving with the product? What benefits have you realized?

We really wanted to be able to manage our lists better, and you can do that with iContact. It's given us a better idea of where there's crossover in some of our lists. And, it's really helped us send out more emails. When we've got a good idea of who may or may not be in more than one list, that lets us know we can send out two or three emails a day without hitting some people twice.

Nicholas K.
Validated Reviewer
Verified Current User
Review Source

"iContact Pro Review"

What do you like best?

In 2017 iContact came out with many nice updates, the best of which was the ability to copy over email templates to different accounts, which has saved us a ton of time. We really like how easy it is to switch back and forth in between our clients in our account, because we usually make changes quite often. I also really like the fact that you are able to make all landing pages and emails mobile friendly. A lot of emails are being opened on mobile devices nowadays, so it is nice to have that capability.

What do you dislike?

I dislike the fact that you are unable to copy over workflows to other campaigns on your account. It seems like a waste of time to remake them all the time. The website is also kind of slow. It seems like we do more time waiting than actually getting work done, which can be very infuriating at times when you are trying to meet a deadline. I do not like how you cannot move landing pages across different accounts, because you have to copy code if you want to move them.

Recommendations to others considering the product:

Do your research - iContact is great for some, but not for others.

What problems are you solving with the product? What benefits have you realized?

We have really been able to take our drip campaigns to the next level and use that to see our clients business' grow. We have been able to spread our drip campaigns all across the US, reaching all of our clients and their clientele.

Gina P.
Validated Reviewer
Verified Current User
Review Source

"Great Product and Very Helpful Team"

What do you like best?

The best part of iContact Pro is the dedicated team that is available to you. Once you sign up you are assigned an account manager that is available to help you with whatever you need. We setup a weekly call with our account manager to discuss upcoming projects, analytics, ways we can improve, etc. Another great aspect of iContact Pro is the amount of projects that iContact helps us with. The iContact Pro team offers customer template creation and copy writing, testing, landing page and microsite design and copy writing, advanced reporting, analytics and performance reviews, workflow creation and social media analysis, branding and image creation. All of this has been very helpful to my company.

What do you dislike?

The only thing I have disliked with iContact Pro was that I felt it was a little tricky to build an email for the first time but as soon as I called iContact for assistance they were able to help me right away.

Recommendations to others considering the product:

I would definitely recommend that other companies give iContact a try. It may take a little getting used to at first but someone at iContact is always willing to help out and once you get the hang of it, the program is very easy and enjoyable to use.

What problems are you solving with the product? What benefits have you realized?

The business problems we are solving with iContact Pro is being able to easily and efficiently send out a very large number of emails to a wide audience. The benefits I have realized are we are getting a high open rate percentage, resulting in an increase in sales for my business. iContact Pro has also saved us a tremendous amount of time and energy.

Joshua T.
Validated Reviewer
Verified Current User
Review Source

"iContact? More like iNeed it"

What do you like best?

The intuitive design and layout of the editing. The functions are easy to find (for the most part) and the list selection and deselect are easy to use and manipulate. The filters is one of my favorite parts of this platform. The support and calls we get to discuss things are my absolute favorite.

What do you dislike?

I'm not a fan of just sending one test email at a time. I wish I would send a test email to a group of people. Also, some of the blocks in the "wysiwyg" editor are very touchy.

Recommendations to others considering the product:

It's easy to learn how to use. The support staff is second to none. Even among other programs I've used the support here has raised the bar for what to expect from others. It's a great platform that can be integrated with just about any email template you're using. Just fantastic.

What problems are you solving with the product? What benefits have you realized?

Filtering our list for unopens and bounces emails. We have made our lists much shorter and targeted and this has helped us realize the list isn't as big as we thought it was. Which is good.

Kevin B.
Validated Reviewer
Verified Current User
Review Source

"Simple yet powerful email marketing platform"

What do you like best?

I love the service I get for the price I pay. The platform is easy to use, powerful and getting a campaign up and running is really fast. Once the emails are sent, the analytics provided are easy to understand yet go into a lot of useful detail.

What do you dislike?

While there is a good number of professional templates, some are rather dated. I would love to have a larger library of templates available to me. Also, some of the older templates do not display well on mobile.

Recommendations to others considering the product:

Review the service and reach out to customer support as you will be pleasantly surprised.

What problems are you solving with the product? What benefits have you realized?

We send email on behalf of dozens of clients and iContact makes navigating multiple accounts, setting up campaigns and reviewing reports easy.

David K.
Validated Reviewer
Review Source

"Automate Marketing with iContact Pro for 365/24/7"

What do you like best?

I like the way iContact Pro has lots of marketing Automation features in one place.

With iContact Pro, i do not have to move from this app to other external platforms since iContact Pro has all that i need in one place.

I like the way it is a bit easy to customize iContact Pro.

It is affordable to obtain iContact Pro.

What do you dislike?

I only dislike the fact that iContact Pro has not yet evolved to mobile, but soon i hope they will have a mobile app that can be downloaded from play store or app store.

Recommendations to others considering the product:

I would.

What problems are you solving with the product? What benefits have you realized?

I use iContact Pro to automate all marketing needs in one place.

Basic reporting is made easy by iContact Pro.

Automate email responses.

Managing email deliverability.

Personalize and send large volume of emails with iContact Pro

Diane M.
Validated Reviewer
Verified Current User
Review Source

"Great value and support"

What do you like best?

iContact has all of the automation features we were looking for, integrates with our CRM, Salesforce,, and provides all of the metrics we need to report on. Customer support and consultation has been far and above that of most of our vendors.

What do you dislike?

Not entirely intuitive to use but questions are always responded to quickly.

Recommendations to others considering the product:

Especially if you are in the beginning stages of formalized marketing or using marketing automation, iContact is a perfect partner and has been a great resource for us. Spend a few dollars more and opt for the Professional level, you will see a return on that small investment.

What problems are you solving with the product? What benefits have you realized?

More visibility to the response to our marketing efforts has given us valuable insight we are using to hone not just our messaging and audience for emails but also web presence.

Martha G.
Validated Reviewer
Verified Current User
Review Source

"I've used it for 2 years"

What do you like best?

Allows you to create separate contact lists easily to maintain messaging to different segments of our business.

What do you dislike?

I do not like that you can not copy previous jobs to other campaigns in your account. All the time you have to do them again, so you spend valuable time on it

Recommendations to others considering the product:

We really utilize the segments tool as this allows us to retarget our lists through different messages and campaigns.

What problems are you solving with the product? What benefits have you realized?

Building an email through iContact is extremely easy and intuitive. Their creation tools are quick to access and the templates they have created are also a great option.

Matt T.
Validated Reviewer
Verified Current User
Review Source

"Gets the job done"

What do you like best?

iContact is easy to setup and get started. You can be up and running with your account and sending emails within a couple of hours. Support is also very friendly.

What do you dislike?

It takes awhile to figure out how to navigate to different parts of the platform. Also, the Salesforce integration is more limited than I'd like. It's also been challenging to setup the integration so that we could manage subscription lists automatically.

Recommendations to others considering the product:

It's a value-based mass email solution with a solid Salesforce integration. As long as you're not expecting a full-blown MAS platform you'll be happy.

What problems are you solving with the product? What benefits have you realized?

iContact Pro allows us to sync our data with Salesforce which was one of our primary requirements.

Josh C.
Validated Reviewer
Verified Current User
Review Source

"Power, Intuitive Email Marketing Tool"

What do you like best?

I love how easy it is to create and organize campaigns. I've worked with several other platforms, and iContact does a great job of balancing simplicity of use with powerful features. While there are plenty of great email templates, their WYSIWYG editor allows anyone to create beautiful messaging in line with their brand.

What do you dislike?

Campaign reporting leaves a lot to be desired, and syncing with Salesforce has not been as quick/easy as I expected.

Recommendations to others considering the product:

Their support is out of this world. They are responsive, knowledgeable, and easy to contact.

What problems are you solving with the product? What benefits have you realized?

With iContact, we conduct outbound marketing to prospects, manage drip marketing campaigns, communicate with our existing customers about operational issues, and more. Once fully set up, it's all you really need to create and manage branded sales/marketing/communication plans all in one place.

Gene S.
Validated Reviewer
Verified Current User
Review Source

"Intuitive and easy email marketing"

What do you like best?

The thing I like best about iContact is the builder that lets me create my own email templates. While iContact does provide many pre-made, professional-looking newsletter themes, we prefer to layout and arrange our own. We find the builder to be very flexible and intuitive to use. I also like the live tech support for the very rare times I have needed it.

What do you dislike?

I wish we had more room for image storage without having to pay for it. I'd prefer if the image storage was unlimited and free, as part of the service.

Recommendations to others considering the product:

Start gathering emails the first day you launch your website or business. You can always go back and start creating campaigns.

What problems are you solving with the product? What benefits have you realized?

We use iContact to educate our clients and keep them engaged with our products and services as well as educate them on best industry practices.

John B.
Validated Reviewer
Verified Current User
Review Source

"Great email marketing solution for agencies"

What do you like best?

The ability easily manage different clients through sub-accounts. iContact does a great job of separating different sub-accounts so you can easily keep track of and manage email marketing for multiple clients.

The iContact Pro service also has great customer support. You get assigned a representative for your account which you can contact directly for support issues.

What do you dislike?

iContact Pro lacks the ability to directly integrate with a large number of cloud based applications such as CRMs, online forms, lead generation tools. It does allow integrations through Zapier but it has a limited number of integrations available on Zapier but the list appears to be growing.

iContact Pro also lacks (to my knowledge) the ability to easily to advanced tagging and segmentation like you can with other email providers like GetDrip and ConvertKit.

Recommendations to others considering the product:

iContact Pro is a great tool if you are running an agency or need manage multiple email marketing accounts from a single platform. iContacts support is great as well, they have very friendly and helpful representatives. iContact Pro allows you to create email sequences, build landing pages and manage social media all through their platform. I haven't had a need to use all of these features myself but it's nice to know they are available. The iContact platform is have been very reliable and worked well so far for our organization. If you need your email system to fully integrate with your CRM, external reporting tool or other applications you might need to check to make sure your integration is available.

What problems are you solving with the product? What benefits have you realized?

The ability to create customized email templates for clients and execute email campaigns on their behalf. Our agency selected iContact because of the ability to manage multiple accounts for clients. It has done a good job at meeting our needs and allowing us to generate effective email campaigns for our clients.

Lisa B.
Validated Reviewer
Review Source

"Don’t love it but good value and uncomplicated"

What do you like best?

It is much less complex to use than some other systems like Act On or Marketo. Our package includes press so it is an excellent value. We get high quality support from our Account Manager but Prior to him this was not the case.

What do you dislike?

Social is a hot mess. Support is East coast time so if you have an issue after 2 PST you are out of luck. Program has lots of quirks and required work around.

Recommendations to others considering the product:

The social is useless so if that is key you will need a secondary product. Ok all around package.

What problems are you solving with the product? What benefits have you realized?

We are a small staff with a heavy work load and many review cycles and revisions. We need a tool to get work out efficiently. We tend to churn staff pretty regularly so we need something simple to learn and master. Despite its quirks, this gets the job done though at a very reasonable investment.

AH
Administrator in Higher Education
Validated Reviewer
Verified Current User
Review Source

"Simple. Customizable. Supportive."

What do you like best?

iContact has made this entire process easy for our organization. As we move to a more focused content marketing plan, we saw the need to transition from a free service to one with more support and tools. As a non-profit, budget is always a challenge but our Strategic Advisor has made sure that we get the most bang for our buck!

What do you dislike?

I wish that I had more time to set up drip campaigns prior to purchase. You really need to have content ready to go before seeing iContact work to its full potential.

Recommendations to others considering the product:

Set aside time to really play around with the features. It has been a wonderful tool for us so far!

What problems are you solving with the product? What benefits have you realized?

iContact has helped up get consistent branding across the organization. We have several different departments that have been accustomed to sending out their own thing. Now we have one brand, one voice. We will have data on volunteers versus donors versus program recipients and be able to make better decisions about what content to appeals to different segments.

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iContact Pro
4.2
(247)