Iterable Reviews & Product Details

Iterable makes it very easy to track campaign and experiment performance, with many ways to easily access information on both, either by going through the campaign section itself or by going into the reporting sections.

It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.

Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems. Review collected by and hosted on G2.com.

Iterable only seeming to hold most recent dates when it comes to events like subscribe dates and list subscribe dates can make reviewing an entire customers lifecycle difficult.

Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific. Review collected by and hosted on G2.com.

Iterable is flexible, fast, and easy to work with. The segmentation options are strong, experiments are simple to set up, and the overall UI is user friendly and makes it easy to work with. Journeys are intuitive, and the platform scales well even with large datasets. Review collected by and hosted on G2.com.

When copy pasting flows it doesn't always save the settings so when you have a lot of them it can get error prone. Also customer support ist not always super helpful, though, repsonsive and quickly to reply. Analytics could be better across campaigns and audience segments. Review collected by and hosted on G2.com.

Honestly, Iterable is just easy to use. The interface is intuitive, never overwhelming, and allows me to accomplish tasks without having to dig through endless menus. What stands out most for me is the visual journey builder-it enables me to design customer flows with branches, delays, and varied messages in a way that's both clear and genuinely enjoyable. If I need to adjust something or try out a new idea, I can do it quickly without it becoming a major undertaking.

Segmentation is another feature I really appreciate. I’m able to create detailed audiences based on behaviors and attributes, then launch targeted campaigns without always needing help from developers. This lets us move faster, personalize more effectively, and avoid sending generic messages to everyone.

I also value having everything centralized. With email, push, in-app, and SMS all managed within the same journey, it’s much easier to keep messaging consistent and avoid accidentally spamming people from different platforms. Overall, the integrations and personalization options feel reliable, making the whole experience smooth once everything is set up. Review collected by and hosted on G2.com.

My main frustration lies with conversion tracking. When it functions properly, it’s great, but too often it doesn’t feel reliable enough to trust completely. This becomes a real issue when I need to demonstrate impact or optimize campaigns. At times, the reported numbers seem inconsistent with those from other tools, and it can be difficult to understand exactly why certain actions are being attributed the way they are.

This uncertainty makes it challenging to optimize with confidence, since I can never be entirely sure whether performance has genuinely changed or if the tracking is simply acting up. I would really appreciate more consistent tracking, clearer documentation explaining how attribution works, and improved options for adjusting it to better align with how we measure conversions internally. Review collected by and hosted on G2.com.

Iterable is intuitive, easy to navigate and user-friendly. I value the ability to build and manage multi-channel campaigns all within a single platform. In particular, the segmentation tool has opened up new ways to refine our targeting, while the drag-and-drop builder has saved our team both time and effort.

Customer support has also been excellent. Shoutout to our CSM Claire, who has been instrumental in troubleshooting and making sure we get the most out of the platform. I appreciate being able to submit feature requests and actually see them implemented, as this involvement makes me feel connected to the development of the features I use and more invested in the platform overall. Review collected by and hosted on G2.com.

There's a couple of areas where I'd appreciate further development, e.g. functionality to organise lists and group them into folders, and also a clear way to monitor the growth and development of lists and segments over time. Review collected by and hosted on G2.com.

Iterable makes customer engagement simple and powerful. I love how easy it is to create personalized journeys across email, SMS, and mobile, and the platform’s intuitive design means we can launch campaigns quickly without sacrificing sophistication. Review collected by and hosted on G2.com.

While I appreciate how many channels and automation possibilities Iterable offers, the reporting interface could be more intuitive and robust: we found ourselves exporting data just to get the dashboards we needed. Also, for new users, there is a bit of a steep learning curve before you can confidently build complex journeys. Review collected by and hosted on G2.com.

Iterable features an intuitive user interface, a convenient drag-and-drop email template editor and email journey builder. It also offers robust audience segmentation and a variety of reporting options. Review collected by and hosted on G2.com.

The options for sorting and searching campaigns could use some improvement, particularly once you have created hundreds of them. It would also be helpful to have the ability for users to generate events directly from the frontend. Usage limits on profiles, sends, and events require careful planning as you scale. Review collected by and hosted on G2.com.

1. Iterable Team: From the moment we started working with them, their team was there to guide us through every step of the process. They provide expert advice, support and very quick to respond to any questions or concerns our team ever has, they always go above and beyond to ensure a smooth resolution.

2. Product: It's one of the best I've seen so far. The platform is highly intuitive and easy to use, with a robust set of features that enable our teams to create targeted and personalized campaigns that resonate with my audience. Review collected by and hosted on G2.com.

I don't dislike anything about the product or the team so far Review collected by and hosted on G2.com.

I think the best thing about Iterable is its Journey functionality and the user-friendly nature of the builder. The Journeys are incredibly flexible, and it's easy to troubleshoot issues later or see where patients went. The flow chart structure is intuitive, even for folks not in Iterable daily. Also, being able to pull segmentation lists and feed patients into intelligent Journeys helps walk them through engagement steps, lifting the load for our support team. We also leverage SMS and Push, which makes it even easier to engage the audience. Review collected by and hosted on G2.com.

I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I could easily remove or drop someone into a Journey much like handling user details or lists. Updating field values directly on a User Detail page would save so much time for certain scenarios instead of using the API portal or creating a webhook. The reporting functionality could be improved by drilling down into specific user actions, like seeing which 5 people clicked in a campaign, directly from the report. Finally, there are some 'black box' elements in Iterable's design decisions that could be more transparent for admins, and the Knowledge Base does not adequately address common points of confusion, having too many 'happy path' articles rather than clarifying articles for when something does not work entirely smoothly the first time. Review collected by and hosted on G2.com.

I really appreciate the wide range of features that help boost efficiency across various teams, including product, marketing, and data. Iterable gives our team the flexibility required for quick experimentation, the scalability to connect with audiences worldwide, and an easy-to-use interface. It also allows us to build custom journeys that we couldn't create with our previous solution. Review collected by and hosted on G2.com.

As of now there's isn't anything I dislike, we're newer to the platform. As we gather feedback we'll happily share, but in comparison to our previous solution Iterable is changing the game. Review collected by and hosted on G2.com.

I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use. Review collected by and hosted on G2.com.

-When new features are rolled out and some features are retired it's not always communicated well.

-It can sometimes be a little buggy & glitchy Review collected by and hosted on G2.com.