BlueConic Reviews & Product Details

BlueConic Overview

What is BlueConic?

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.

BlueConic Details
Website
Product Description

BlueConic is a customer data platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.


Seller Details
Seller
BlueConic
Company Website
HQ Location
Boston, MA
Twitter
@blueconic
2,347 Twitter followers
LinkedIn® Page
www.linkedin.com
29 employees on LinkedIn®
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BlueConic Reviews

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Digital Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

From a Customer Data Platform perspective, BlueConic does a great job of unifying customer profiles for segmentation and gives the ability to create a 360 degree view of both current clients/customers and prospects within one single view.

Being able to access a 360 degree view of my target clients and prospects helps me to better message offers. Review collected by and hosted on G2.com.

What do you dislike?

Some of the analytics capabilities could be expanded out to produce a wider range of reports. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ability to truly understand customer profiles is priceless from a segmentation and marketing standpoint. Review collected by and hosted on G2.com.

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Senior Marketing Technologist
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support. The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization. It's one of the most powerful and flexible data tools we've used. Review collected by and hosted on G2.com.

What do you dislike?

Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit. In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools. Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Data visualization, segmentation count estimation, connections to 3rd parties Review collected by and hosted on G2.com.

What do you dislike?

Not as easy to create personalization on my site as my CMS and not as easy to create personalization in email as my email distribution system, but the behavior data for the personalization is still very much worthwhile. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ask about the meanings and possibilities of fields and how the info will be treated when profiles merge. Test connections well. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data visualization was impossible before. We had no idea when we wanted to come up with a segment if it would be statistically significant for the effort. Review collected by and hosted on G2.com.

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