BlueConic Reviews & Product Details

It has a lot of useful features: flexibility in the definition of new properties and segments, connectors for external systems to inject/share data (social media, data warehouses, marketing platforms, ...), easy and straightforward installation both on websites and apps, great support (fast, committed and helpful), the "AI workbench" section offers the possibility to run scripts to calculate new complex metrics or to apply AI algorithms.

Users management is simple and very flexible, offering very detailed access levels to resources (especially the access to personal information is carefully managed).

Overall, it has all the features you would expect in a CDP for big enterprises (managing it in a proper way and exploiting all its capabilities requires dedicated resources). Review collected by and hosted on G2.com.

It's a relatively young platform and it has developed quickly, so there are bugs here and there: usually not show-stoppers, but still annoying. For example, in the "insight" section, where you can display and customize simple dashboards and download basic reports, for certain combinations of properties and segments the downloaded numbers are different from what is displayed (and they just don't make sense).

Segments are easy to create, but there are some limitations (for example you can create a new segment by intersecting existing segments but not joining them).

The UX is good enough, but it could be improved Review collected by and hosted on G2.com.

I use BlueConic for popup dialogues and dynamic content within our websites. I like how it allows us to dynamically insert content and personalize it based on user journeys, which helps keep our systems low and users engaged. I find the dynamic content on the page results in offloading our systems, which is a great benefit. Additionally, we really like the customization available, which we can apply per site. The setup was also very easy, which was an added bonus. Review collected by and hosted on G2.com.

I don't like that BlueConic doesn't work if a user has adblock, which is a massive negative. Review collected by and hosted on G2.com.

Segmentation and journeys are great but dialogues are wanting. Review collected by and hosted on G2.com.

Dialogue's are very clunky, require Chrome with browser security features turned off, and often don't work. Their client-side SDK never truly gives you all the users segments so it's impossible to use effectively. The client-side SDK gives you SOME of the segments (maybe) when you call, but if you call moments later you'll get even more—there's no point at which it tells you "Now all the segments have loaded". You have to rely on the REST API which is heavier, requires a server-side call, and thus limits what you can really do. If you think it's like an Optimizely, it's not. Review collected by and hosted on G2.com.

You can gather all kinds of touchpoint info on customer profile level easily, like e-mail data, website data, advertising data to create a full customer profile that you can use to create segmentations or audiciens to create relevant personalizations in your advertising. External data can be easily imported through automations API connections or imports of CSV files. Review collected by and hosted on G2.com.

Create more out the box integrations to create personalization in CMS systems. It's a bit hard to quickly create personalizations which withholds the usage of Blueconic. Review collected by and hosted on G2.com.

I love when I can get BlueConic to work and use a CRM list. Our clients upload their list, and it lets me connect it to Meta already hashed. Review collected by and hosted on G2.com.

I find that BlueConic doesn't always push data correctly or run smoothly, which is a bit frustrating. The connection process itself could be better. Also, I'd like more helpful guidance from reps on setting up with Meta, as it could make things a lot easier. The initial setup could be easier if we had more help. Review collected by and hosted on G2.com.

I like the segmentation and profile management in BlueConic as a Customer Data Platform. Its API SDK is very good and makes it easy to migrate different connections from UI to SDL. The initial setup of BlueConic was quite smooth. Review collected by and hosted on G2.com.

PII Identification in profile properties are not present, no agentic support. Review collected by and hosted on G2.com.

- Support and Product teams are consistently responsive and helpful

- Exceptional segmentation capabilities

- Strong suite of martech connections to a large catalog of partners. Fairly easy to spin up custom connections with FTP, API, AWS or drive, etc.

- Ability to join many customer data sources and timestamp key lifecycle events

- Listeners and Dialogue feature enables interactive experiences that tie cleanly to 1P data

- Easy to create new properties and give them appropriate settings

- Writing custom fields with a simple builder or SQL queries

- Python skillset can enable advanced analysis capabilities in the AI workbench

- Basic dashboards can pull quick segment insights, although there's a lot of opportunity for growth here Review collected by and hosted on G2.com.

- Better foldering or organization of segments would be helpful

- Would like to have segment test & control reporting in the UI. Review collected by and hosted on G2.com.

BlueConic is a CDP which is easy to use for a marketeer to personalize the online journey of your users. Dialogues can be put up without a lot of technical knowledge. There are a lot of out of the box connections that can be used to connect other systems in your tech stack with BlueConic.

The BlueConic team is also very accessible. They use their expertise to help you build your use cases. We also had a great experience in co-creating new features, which weren't possible before. They really think with you. Review collected by and hosted on G2.com.

The UX is not bad but it could be improved.

Because there are a lot of features it's sometimes not that easy to keep track of all the possibilities you have. Review collected by and hosted on G2.com.

You pay for the features you need and not for all the bells and whistles. It is also an easy and intuitive platform. The onboarding process has been quite smooth. Jeff and his team have gone above and beyond to make sure we get the most of the platform and that it answers our business needs and that we can measure incremental success and ROI to the business. Review collected by and hosted on G2.com.

Nothing so far - I like that there are out of the box connections and options to build custom API connections. I think more optimizations may be identified once we are live and measuring incremental value and reporting. Review collected by and hosted on G2.com.

Blueconic allows to easily create insights that can immediately be used as triggers for actions (both inside the platform as in connected platforms through the connectors). Review collected by and hosted on G2.com.

The pluggability of the platform is a big advantage, but keeping oversight of all possibilities that can be added through plugins can be difficult. Review collected by and hosted on G2.com.