BlueConic's technology and interface is second to none. They excel at taking potentially difficult tasks and making them easy for users to accomplish without having to stretch the platform's limits or reach out to customer support. The way BlueConic integrates with websites almost seems like magic; by placing a single tag you're able to track almost everything and deploy website personalization. It's one of the most powerful and flexible data tools we've used.
What do you dislike?
Right now, there's no ability to view metadata about the profile data, such as date created or updated, which would be a very valuable benefit. In order to track the necessary data, you sometimes have to get creative with the profile attributes part of the tool, which can become a tangled mess if you're not careful.
Recommendations to others considering the product
BlueConic is definitely a leader in the CDP and marketing data space. After looking at several similar tools they stood apart due to the tools intuitiveness and power, along with their great customer support.
What business problems are you solving with the product? What benefits have you realized?
We're using BlueConic to create a centralized database of our users that is accessible to all of our other marketing tools.
Data visualization, segmentation count estimation, connections to 3rd parties
What do you dislike?
Not as easy to create personalization on my site as my CMS and not as easy to create personalization in email as my email distribution system, but the behavior data for the personalization is still very much worthwhile.
Recommendations to others considering the product:
Ask about the meanings and possibilities of fields and how the info will be treated when profiles merge. Test connections well.
What problems are you solving with the product? What benefits have you realized?
Data visualization was impossible before. We had no idea when we wanted to come up with a segment if it would be statistically significant for the effort.
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