--- title: Iterable Reviews meta_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 825 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 825 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. (128 reviews) - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. (90 reviews) - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. (81 reviews) - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. (77 reviews) - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. (61 reviews) - Users value the **powerful personalization features** of Iterable, allowing impactful and tailored messaging for each subscriber. (60 reviews) - User-Friendly (52 reviews) - Journey Creation (50 reviews) - Users appreciate the **innovative features** of Iterable, enhancing personalized messaging through regular updates and reliable functionality. (49 reviews) - Users value the **user-friendly interface** of Iterable, which enhances their marketing efforts and efficiency significantly. (49 reviews) **What users dislike:** - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. (68 reviews) - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. (54 reviews) - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. (35 reviews) - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. (32 reviews) - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. (30 reviews) - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. (29 reviews) - Poor Customer Support (29 reviews) - Users experience **reporting issues** with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns. (28 reviews) - Campaign Issues (26 reviews) - Complexity (26 reviews) ## Iterable Reviews ### 1. Cutting edge **Rating:** 5.0/5.0 stars **Reviewed by:** Melanie S. | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Iterable just launched new features that are unparalleled in this space. Top notch customer service. Modern UI **What do you dislike about Iterable?** Nothing at the moment, everything has been solid. **What problems is Iterable solving and how is that benefiting you?** Marketing automation in the ecommerce space. Quick response times. ### 2. Iterable = Ease of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2024 **What do you like best about Iterable?** The user interface is very user friendly. People outside of the core CRM can make sense of the flow! **What do you dislike about Iterable?** Sometimes I can't tell what changes have been made to a draft in a journey. **What problems is Iterable solving and how is that benefiting you?** Allows us to build and manage promotional and transactional communications **Official Response from Deja Darrington:** > Thank you for highlighting the ease of use of Iterable's user interface. We're sorry to hear about the challenge with tracking changes in drafts, and we'll take this feedback into consideration for future improvements. We're pleased that Iterable is helping you effectively manage promotional and transactional communications. ### 3. Excellent attention, good tool **Rating:** 4.5/5.0 stars **Reviewed by:** Luis Felipe Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Iterable?** It is easy to create a journey, also is very easy to create the data feeds that helps a lot when creating a email template. **What do you dislike about Iterable?** The way of creating a template in html still feels odd. I use tables to create a template and sometimes when I send me a proof of the email is not the same as it is show to me in the iterable page. Most days I use a browser and changes the html and then import it. **What problems is Iterable solving and how is that benefiting you?** We are sending multiple emails, so it helps us creating a sending those emails to our clients ### 4. Highly recommend! **Rating:** 4.5/5.0 stars **Reviewed by:** Cynthia C. | Sr. Manager, CRM Ops & Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Interface, easy to use, intuitive, multichannel, customer service **What do you dislike about Iterable?** Processing time can be a little slow when deploying campaigns depending on the list size **What problems is Iterable solving and how is that benefiting you?** Easy to build journeys and communicate with clients ### 5. Great Tool; Okay Solutioning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Iterable?** Put aside that Iterable's interface badly needs to be cleaned up, and you'll see that pretty much all the tools you need to be successful are there. Basic things like STO, subject line AI, and fairly robust workflows are all contained. Nested data structures allow you to keep conversion history fairly easily and manage multiple lines of business. And even though I personally hate working with data feeds, I have to admit they do make life easier. Plus, I've never had a major limitation using Handlebars. It might take a few tries, but there's always a way. I've migrated two clients to Iterable on top of working with three companies full-time who use them, and it's easily the simplest migration I've managed. The tradeoff between Iterable and anything else isn't going to be feature set. It's going to be UI and support for more complicated things you want to build. But with the right help from other Iterable users, you'll save a fortune by just not letting yourself get woo'd by a prettier design. **What do you dislike about Iterable?** If you want anything other than basic support, you're going to get dragged through the mud paying for it. So expect 2-4 days for a decent answer on anything more advanced than a question you can find answered in the support center. Mitigate this by finding a user group you can ask questions. Also, solutions architecture isn't wildly helpful from my experience. Again, user groups help this a lot. Lastly, the templates versus campaigns setup is annoying. There should be an option to shut of templates altogether if you're a company who custom codes your emails (which you should). **What problems is Iterable solving and how is that benefiting you?** Email is great, but it's not enough in this multi-channel world. So being able to utilize SMS, push, in-app, and email all in one place allows me to manage communications flow. ### 6. Iterable has allowed us to scale exponentially and efficiently. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** I use Iterable daily for our marketing efforts. It is a very robust system that allows us to send hundreds of campaigns from SMS, Email, and Push Notifications. We're able to create hundreds of user attributes that connected directly with our system and use that to build and send fully personalized campaigns. Their UI is very easy to use and navigate. Iterable also have amazing customer service. My company is connected with a CSM that is very responsive. They have the best online support i've seen. Whenever I need help, they usually respond within 2 minutes. 100% recommend. **What do you dislike about Iterable?** There's not much to complain about with Iterable. They are always evolving as a company and constantly ask for feedback to help them improve in all areas. **What problems is Iterable solving and how is that benefiting you?** Iterable has allowed us to evolve all our digital marketing efforts. We send over 150,000 campaigns annually, with 90% now being fully automated. One reason why we chose Iterable was their ability for us to fully integrate our system with Iterable through API which allows us to personalize all our campaigns. We've also created dozens of automated event triggers based on how our customers interact with our system/website. Iterable has allowed us to really scale our business, and as efficient as possible. ### 7. Easy to use and understand. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** I like how easy it is to use, and how you can create target segments based off who has opened, clicked, or who actually received the email. I like how there is a more customizable option for those who know code and a simple version for those who like to plug and play. I like that you can see click heatmaps. I like how you can get a wide variety of statistics from your emails and how easy it is to organize your campaigns within Iterable. I like how easy it is to create lists within Iterable and how simple it is, but also how complex it can get for stricter targeting. I think Iterable has been great for sending bulk emails for our business. I think it also has a lot of capability that we haven't fully used yet. **What do you dislike about Iterable?** Only thing I don't like is how you can't see how many clicks you got from sections that send an email compared to those that send someone to a website. E.g. If I have a tile linking out to a landing page, you are able to see this on the heatmap. If I have a photo that leads to an email to send to our business, you can see how many overall clicks the email received, but it doesn't show you which tiles had those clicks and how many individual clicks each tile has on the heatmap. **What problems is Iterable solving and how is that benefiting you?** It allows us to make automations for customers we want to keep in constant contact with. It also helps us set up reminders for customers when they are expecting service from us. It allows us to create messaging that is personalized to our customers. It allows us to be creative and test different things out, but also allows us to be successful in those tests. It allows you to really personalize what you want to do, and how you want to do that. For automations, we can test different things. For bulk emails, we can test different things. It helps us save time and overall money. ### 8. Intelligent Way of Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Nadine R. | Enterprise (> 1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** Iterable has revolutionized our marketing efforts with its user-friendly interface and powerful features. I have been a user of Iterable for over a year now and we use it 5 times minimum in a month. The intuitive design makes campaign creation a breeze, while robust segmentation and automation capabilities have significantly boosted our engagement and conversion rates. Implementing Iterable is a breeze, thanks to its user-friendly interface and straightforward setup process. It offers seamless integration with various platforms, ensuring a smooth and hassle-free experience for users during the integration process. What truly sets Iterable apart is its commitment to innovation. Regular updates and responsive customer support ensure we stay ahead in the ever-evolving world of marketing technology. If you're serious about taking your marketing strategy to the next level, Iterable is the platform to choose. Highly recommended for its effectiveness and ease of use! **What do you dislike about Iterable?** While Iterable has many positive aspects, there are a couple of drawbacks to note. Occasionally, the links in emails may not work as expected, causing inconvenience. Additionally, users have reported occasional performance issues, with the platform experiencing slowdowns and crashes. This doesn't hinder how **What problems is Iterable solving and how is that benefiting you?** Helps target customers easily and makes email marketing less complicated! ### 9. Good for repetitive campaigns **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Iterable?** Easily deployable, minimal overhead with quick integration. **What do you dislike about Iterable?** Lacks insights that help iterate campaigns for effective delivery. **What problems is Iterable solving and how is that benefiting you?** Brought in ease of running ads across multiple channels, doesn't require in-depth knowledge of digital marketing. **Official Response from Deja Darrington:** > We appreciate your positive feedback about Iterable's ease of deployment and quick integration. We understand the need for more insights to improve campaign effectiveness and are actively working on enhancing our platform in that regard. ### 10. Email marketing Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Billy D. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** The speed and reliability. The longest things are because of me **What do you dislike about Iterable?** The image hosting isn't the easiest to do **What problems is Iterable solving and how is that benefiting you?** Knowing who our users are and how they work ### 11. A really refreshing experience **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2023 **What do you like best about Iterable?** As a former I.T. professional, I've sat through a LOT of software pitches. The folks at Iterable were never pushy, always took plenty of time to allow the natural sales process, and truly knew their product. The innovative things that can be done are staggering. **What do you dislike about Iterable?** I don't have much to say that is negative. Not because there aren't potentially negative things to say, but because my role in the onboarding is mostly over. I'm now mostly just a user. **What problems is Iterable solving and how is that benefiting you?** Our goal was a more focused audience, and we get that. In the future, we are hoping to target that audience in an even more granular way. ### 12. Helps Us Execute Our Multichannel Marketing Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Anya B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Iterable?** Iterable is an intuitive platform that is easy to learn, they constantly ask for feedback, they are receptive when users have issues, and are regularly rolling out new features. Their capabilities help us successfully execute our multichannel marketing strategy **What do you dislike about Iterable?** There are certain features that I would like to use that are only available through third party paid integrations. Would love more native features to enhance our efforts **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to send personalized information and sort users based on the day that they signed up which is extremely helpful for our individual use cases. ### 13. Best email service provider! **Rating:** 5.0/5.0 stars **Reviewed by:** James J. | Email Marketing Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about Iterable?** The ease of use of the platform and the expertise and service from the employees. They've really expanded what the platform can do over time and are highly responsive to feature requests and bug reports. **What do you dislike about Iterable?** I honestly can't think of anything I dislike. Though there are occasional bugs, they are often fixed or that part of the platform is improved in a timely manner. I will say as they've grown what the platform can do there have been more bugs. **Recommendations to others considering Iterable:** Don't wait. Move to iterable and scale your email program with a professional, top-notch, easy-to-use platform supported by a knowledgable, professional, helpful, and kind team behind it. **What problems is Iterable solving and how is that benefiting you?** Iterable has seriously helped us scale and personalize our drip campaigns and multiply our email revenue in less than a year. The WYSIWYG email builder is incredibly simple to use, has many features that other platforms do not, and the load/wait times are sooo much quicker than what I've experienced on other platforms. It even supports light photo editing (resizing, cropping, etc.) within the platform so less need to photoshop for quick and easy adjustments. Being able to do SMS fromt he same platform as email is also a big cost and effort saver. ### 14. My use: looking up marketing correspondence for users **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2023 **What do you like best about Iterable?** Once logged in, it's easy to enter the "user" email address and see all the correspondence we've had via marketing (we don't use it for correspondence, just marketing emails). **What do you dislike about Iterable?** It logs me out every single day. I'm not sure why there isn't an option to stay logged in. As well, the newest default screen is some sort of a summary, and it's not useful to me at all. Perhaps there is a default way to see the "history" but that's what I need to use all the time. **What problems is Iterable solving and how is that benefiting you?** When a user complains that they didn't get a renewal notice, I can look it up and see if they did (normally they did) and show it to them. This aids in conflict resolution when we can show them it was sent. **Official Response from Deja Darrington:** > Thank you for taking the time to share your experience with us! ### 15. Very good experience with iterable. **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel E. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2023 **What do you like best about Iterable?** Iterable is very good at providing evidence that we as a company have sent out communication to said customers. It is something we can rely on when querying customers' needs. **What do you dislike about Iterable?** Sometimes it seems that some email providers do not accept our emails and customers complain that they do not receive our emails. Need more cohesion between email providers. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us to send out mass emails to our customers. Iterable helps solve the problem of whether emails or text messages were sent as you're able to log into iterable and see whether they received this said communication. ### 16. Iterable is great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Iterable?** Iterable is great from a segmenting and journey building perspective. It allows us to hit the right users at the right time. **What do you dislike about Iterable?** I think that the messaging insights could use some work. It is very challenging to pick a date range. **What problems is Iterable solving and how is that benefiting you?** Iterable is solving the problem of email marketing automation and personalization and capturing custom events. ### 17. Migrating to Iterable enabled rapid business growth through its features and superstar team **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry F. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Iterable?** - Introduction of catalogue which has enabled us to scale up our revenue generating email products and increase incremental revenue by 55% whilst cutting down team build time by 80%. - The ability to seamlessly feed segment data into Iterable to create bespoke audiences using a range of website browsing behaviours and transactional data. Resulting in powerful, real-time campaigns, increasing overall engagement by 19.5%. - Account stratgey time and support - Specialist technical engineering support **What do you dislike about Iterable?** - Some new projects do take time to implement, as we know we are one of many clients, however we are 100% supported throughout from kick offs to launch. **What problems is Iterable solving and how is that benefiting you?** Results have been phenomenal and surpass our expectations daily. The combination of Segment and Iterable has meant we can accelerate both testing and rollout. - Personalisation at scale; Ability to efficiently build and deploy over 370 unique personalised email versions using localised market content monthly 150% increase in click through rates, 21% increase in website visits and 300% increase in users tracking a property compared to our previous national ‘blanket’ message sends -Smart intent scoring; Deployed a ‘one-to-many’ geo-linked intent scoring algorithm using Segment and Iterable together - Resource constraignts; Ability to build 50 home of the week emails for our clients in minutes, resulting in 55% increase in incremental revenue in H1 Saving upto 10 hours of build time each week for the team and reduced the risk of rendering/ template errors working outside of the HTML code ### 18. Amazing product and even better customer support team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2023 **What do you like best about Iterable?** Iterable's platform is so user friendly and easy to implement. They have a lot of flexibility with integrations so that their customers can easily scale their send volume. Their platform integrates well with modern architecture and allows uniqueness and custom coding where needed. They also have great customer support and truly listen to their customer's needs to implement features that benefit them. **What do you dislike about Iterable?** They have room to continue to innovate to scale and support more technical customers that want even more flexibility. **What problems is Iterable solving and how is that benefiting you?** Iterable is making it easier than ever to reach customers in all communication channels. They make experimentation and channel optimization simple and seamless. We're able to confidently target and scale digital communications through their partnership and support. ### 19. Next-gen customer data activation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Robust features that truly enable marketers to harness their data and connect with users in a personalized way at scale. **What do you dislike about Iterable?** So many powerful features that it can be challenging to prioritize and leverage each to their full potential **What problems is Iterable solving and how is that benefiting you?** Streamlining our marketing, transactional and journeys under ine platform with a seamless way to activate our data ### 20. Great platform for email and Push Notifications and the Onboarding Support is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Peter V. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2022 **What do you like best about Iterable?** Easy to use platform. Creating Journeys (Workflows) is easy for both push notifications and email. The onboarding support was excellent and helped us ensure we reached all the technical implementation and began to execute. **What do you dislike about Iterable?** The Template tool is good but could be better. Making fine-tuning adjustments was a bit cumbersome to ensure everything was rendering properly. After onboarding, customer support is generally via email unless you pay for a higher tier. This is not sufficient in some circumstances and was frustrating. **What problems is Iterable solving and how is that benefiting you?** Marketing Automation for email and push notifications ### 21. Great ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** I love how user friendly the platform is to use. The support team is always available to help when needed and I love having a one stop shop to meet all my needs. **What do you dislike about Iterable?** The lack of an image library is a bit unfortunate. **What problems is Iterable solving and how is that benefiting you?** It deploys all of our email and sms marketing tactics. ### 22. Customization and innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Mary C. | Enterprise (> 1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about Iterable?** Iterable is *the tool* for lifecycle marketers to run wild with. With the right internal resources there are endless possibilities to ingest and leverage data. Journey and campaign creation is intuitive, and the new experimentation UI is equally as impressive. The team at Iterable does a great job of innovating new products and features that have impact and are immediately actionable. Recent examples that come to mind are the "hold until" tile in journey studio and "frequency caps" in settings. **What do you dislike about Iterable?** Three things: (1) expense and (2) it's not plug and play and (3) not a native B2B tool Many of the features to unlock true benefit/ROI have a cost associated. It's up to you to determine what your org needs in the near and long-term. It's not accessible to every marketer - your org needs technical resources to run. Would love to see more plug and play apps/integration. E.g. plug in a "review" content block in template builder, adjust some settings, and be able to populate templates with real/relevant reviews - without needing to code or technical background. Iterable was also built for B2C brands and you can tell - would love to see more B2B-specific features to solve some of our hang ups. **What problems is Iterable solving and how is that benefiting you?** We are able to achieve highly personalized journey automation in ways that our other martech tools cannot support. Connecting the message to impact and iterating on what isn't working is the secret sauce. ### 23. Iterable is good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** The support team is incredibly helpful and honest. **What do you dislike about Iterable?** It is somewhat complicated to do in terms of api and data. **What problems is Iterable solving and how is that benefiting you?** Segmentation of users and implementation of users into journeys. Iterable provides an easy platform for us to design and work with our teammates and partners in providing users the best CRM experience. ### 24. Been working with Iterable for 5 years, fun to watch it evolve and improve **Rating:** 4.0/5.0 stars **Reviewed by:** Channing F. | Communications Director, Enterprise (> 1000 emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Iterable?** Iterable's UI is very easy to navigate across template building, journey building and foldering. We've also enjoyed the support we've gotten since we got upgraded to a Strategic customer success manager. **What do you dislike about Iterable?** We struggle to implement complex experiments without a pretty heavy operational lift, so would love to see some updates to their native experimentation feature. Reporting is rather limited. **What problems is Iterable solving and how is that benefiting you?** Iterable's multichannel approach makes it easy to manage all our channels in one spot. We implement email, direct mail (through webhooks), push, SMS and in-app through Iterable. ### 25. Easy squeezy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** The interface is very user friendly. It doesn't hurt my eyes. **What do you dislike about Iterable?** I don't like how I'm not able to traslate multiple locales with ease. I've got almost 30 locales. **What problems is Iterable solving and how is that benefiting you?** We needed a solution that was easy to use globally. The team across EMEA, LATAM, and APAC understand it very easily. ### 26. Makes marketing more easy **Rating:** 5.0/5.0 stars **Reviewed by:** Katty P. | software developer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2024 **What do you like best about Iterable?** It is easy to configure push notification marketing and als setting email marketing is straightforward **What do you dislike about Iterable?** There is a lot of learning curve within the solution and it takes a lot of time to implement the solution due to extra steps required **What problems is Iterable solving and how is that benefiting you?** Helps us in mobile and web application marketing through push notifications which has increased our engagement rates with our customers ### 27. 2nd time Iterable customer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2024 **What do you like best about Iterable?** The power of the platform is unparalleled. The product is best in class and empowers marketers to elevate their omni-channel comms strategy and seamlessly apply automation and AI to create efficiencies and scale. The implementation services (which are a newer offering) is outstanding. **What do you dislike about Iterable?** The reporting capabilities are hands down our least favorite features of the platform. **What problems is Iterable solving and how is that benefiting you?** We had a siloed communications strategy prior to implementing Iterable and no easy way to personalize communications to our end users. We now have an omni-channel ecosystem with personalization capabilities that is a game changer when it comes to driving engagement and revenue growth. **Official Response from Deja Darrington:** > We're thrilled to hear that you find our platform powerful and best in class, and that our implementation services have been outstanding for you. We appreciate your feedback about the reporting capabilities and will take it into consideration for future improvements. ### 28. A solid platform for beginners and experts! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2024 **What do you like best about Iterable?** The intuitiveness and power that the platform provides. **What do you dislike about Iterable?** Some of the menu management can be confusing, but seeing the roadmap eases this concern! **What problems is Iterable solving and how is that benefiting you?** Speaking with our customers outside of our product and giving us valuable connections with our users without requiring additional steps on their part. ### 29. Great platform for marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Iterable?** Iterable been a very interesting journey for me. When I've started I didn't know much about platform, but the education section really helped me a lot. Was really glad to go through it and it taught me a lot. **What do you dislike about Iterable?** However, like with most things there are some downsides to Iterable. One of the biggest is that, HTML sometimes could be tricky and the support of Iterable can't help with that. Wish they have more knowledge there and ready to help with that. **What problems is Iterable solving and how is that benefiting you?** Makes easier for us, marketing department to do our daily work. It's very user friendly and Iterable support is very helpful for the most part. Our performance is increasing each day, thanks to Iterable. Glad to see that everything that we are doing reflecting on the sales. ### 30. An email designer's dream **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2023 **What do you like best about Iterable?** The email builder in Iterable is fantastic and incredibly user-friendly. It's intuitive while not being so basic its restrictive. After using MailChimp for years, it was a breath of fresh air. My team can produce dynamic and much more personalized content with Iterable's features in a way that will allow us to "level up" the capabilities of our program in the very near future. We're excited about the new possibilities, highly recommend! **What do you dislike about Iterable?** The Iterable reps have been good so far (leagues and beyond the support we got on our former ESP), but I think we're still wanting more personalized and knowledgeable support. I expect better support will come with time as they get to know our needs as a team, so the jury is still out. And to their credit, the staff we've interacted with have always gone back and looked for better answers when we've pushed them to dive in deeper, and that's an encouraging sign. In short, we can tell Iterable's team is newer to offering customer support on the level we need. However, I think as the platform becomes more established, their reps will become more proficient. Something to note but overall and long-term, I personally have no concerns at this time. **What problems is Iterable solving and how is that benefiting you?** We desperately needed an ESP that would give us visibility and ownership over automated (triggered) emails without the need for professional developers. Iterable provided that capability to us. We can now handle set up and maintenance of these types of emails with the skills we have as email marketers. ### 31. I couldn't be as happy as I am using Iterable with any other ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Emily B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Iterable?** Iterable has a top notch customer support system, they truly feel like an extension of our internal team. They go above and beyond to make sure our problems are solved and that our needs and wishes are met. We feel like our opinions can truly make an impact on the roadmap of the product. They help finesse our customer journeys and even give us new ideas and ways to optimize, too. **What do you dislike about Iterable?** There's truly not much to dislike. If there's anything I've been unhappy with while using the product, it's all been addressed or will be addressed in upcoming feature requests or Iterable's product roadmap. **What problems is Iterable solving and how is that benefiting you?** Itereable helps us segment our diverse audience and personalize campaigns based on a wide range of data sets, allowing us to customize individual user journeys throughout all stages of the customer lifecycle. ### 32. Great for experimentation, easy product UX **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** The UX design and speed in which we can launch experiments. **What do you dislike about Iterable?** Inability to create a clear message hierarchy and prioritization waterfall. There are workarounds but for an org of our size it's very hard to scale. **What problems is Iterable solving and how is that benefiting you?** Can easily build and launch user experiences and experiments ### 33. Satisfied and excited **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** Tons of optimization, and always great guidance to continually improve our program. **What do you dislike about Iterable?** Support can take longer than expected but definitely within industry standard. **What problems is Iterable solving and how is that benefiting you?** Journey building has been very profitable for us, and we've seen our flows be the best part of our email revenue streams. ### 34. Great platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** Extremely good AI and helps us really target our consumers on a personal level. **What do you dislike about Iterable?** No complaints, their ops team has been super helpful with all of our questions. **What problems is Iterable solving and how is that benefiting you?** Iterable is able to talk to each of customers in exactly the way the works with them ### 35. Easy to use, Easy to Navigate, Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Iterable?** The ease of use. The UI is very intuitive and there are many options for journey automation to ensure campaigns are going to the right users at the right time. **What do you dislike about Iterable?** Bug issues can happen a few times a quarter. They are often corrected within a day or two. But I think further beta testing prior to pushing live would be helpful. **What problems is Iterable solving and how is that benefiting you?** Expanded journey logic options including AI, which allow for robust automation and personalization. Catalog and Collections as an easy way to merchandise product in commuications. The customer support and the Account Managers are very attenttive, respond with recognition of sumission within 24 hours, and often complete tichets within a week. ### 36. Great functionality and support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** The biggest pros of Iterable are: 1. The features that make creating/managing emails and push notifications a simple process. It working with other platforms for translations or template creation is also a plus. 2. The support is great. I've used a combination of their knowledge base and customer support to address questions and issues in many projects. They are always prompt, informative, and ask great clarifying questions as needed. **What do you dislike about Iterable?** The biggest challenge I've encountered is with translations. The process of importing translations for push notifications is a lot more complicated than I was expecting, and often I will just manually add in translations. **What problems is Iterable solving and how is that benefiting you?** I manage our email database, and Iterable makes it easy to edit templates, create journeys, and edit journeys as needs for templates change. ### 37. Lifecycle marketing manager reviews Iterable **Rating:** 4.0/5.0 stars **Reviewed by:** Maddie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2024 **What do you like best about Iterable?** Super user friendly, great support system. Easy for beginners but also grows with you. **What do you dislike about Iterable?** Some of the more complicated features have a poor onboarding process **What problems is Iterable solving and how is that benefiting you?** Allows you to personalize at scale and automate portions of your email marketing workflow. **Official Response from Deja Darrington:** > Thanks for sharing your thoughts on Iterable! It's awesome to hear you find it user-friendly with great support. The scalability and personalization features are indeed impressive. We'll work on improving the onboarding process for advanced features. If you have any questions or need help, just give us a shout! ### 38. Good pricing **Rating:** 5.0/5.0 stars **Reviewed by:** Fatuma N. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2024 **What do you like best about Iterable?** Configuring WhatsApp messages and SMS marketing is easy with iterable and like the pricing strucutre of the tool **What do you dislike about Iterable?** Support is too limited because responses delay even on live chat, so hard to deploy **What problems is Iterable solving and how is that benefiting you?** The tool is helping us reach more clients through sms and email and whatsapp marketing at good pricing ### 39. Reliable enterprise level automation platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Iterable?** CSM have been on very high level same with regular CS. Documentations are robust and can help get quickly in depth info about iterable functions Implementation of handelbars across all the platforms logics allow for a lot of flexibility and personalization opportunities has good support for multilangual campaigns/automations. Can create a lot of complex databases in the iterable that again allow for a lot of personalization opportunities and can avoid a lot of developer work. API is robust. **What do you dislike about Iterable?** Reporting functions are lacking and not on the level of the rest of the platform - you can get the data out of iterabel via API and move it to your DWH where you can do all the data analysis needed. **What problems is Iterable solving and how is that benefiting you?** Enabling to run complex automations and ofload developer work and allow for marketing specialists to easly oversee their campaigns integrating all direct marketing chanells into one platform ### 40. Great platform, some tweaks would be great though **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Mostly intuitive, good basic features, and nice support options **What do you dislike about Iterable?** Segmentation isn't the most intuitive, last session data isn't a default event, and saving/launching journeys can be a hassle if you forget to save in more than one place **What problems is Iterable solving and how is that benefiting you?** Multi-touch/channel campaigns ### 41. Great way to connect with our community **Rating:** 5.0/5.0 stars **Reviewed by:** Tiamo W. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** It makes it easy to setup commmuncitions to customers and gain insights quickly on what works and what doesn't. **What do you dislike about Iterable?** I don't like when people unsubscribe from our emails **What problems is Iterable solving and how is that benefiting you?** Connecting with our users at the right time in their journey ### 42. Amazing support services and ever-evolving features development **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2023 **What do you like best about Iterable?** Support can help almost 90% of the porblems, it is always quick and solutions are provided clearly. Most of the time problems are solved within a matter of 30min with investigation, otherwise, follow-up also never go over 24 hours. **What do you dislike about Iterable?** Definitely a bit complicated for pure marketeer to use, will need to have engineering team's help if a marketing team want to hop on this platform. **What problems is Iterable solving and how is that benefiting you?** Channel optimization helps a lot for us to gain the intelligence on where to send a piece of information to our audience and keep the relevance Also allowing in-app push, push notification and email in the same spot really helps with executing an omnichannel strategy. ### 43. Helpful, Simple, and Supportive **Rating:** 5.0/5.0 stars **Reviewed by:** Louisa T. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Iterable?** I like the straightforward and intuitive nature of Iterable. The academy and the support chat helps me figure out anything that is more complicated. Plus, my work with the customer success team has helped me fine tune our strategy and improve our marketing. **What do you dislike about Iterable?** I don't have many downsides to Iterable, honestly. It's a great platform! **What problems is Iterable solving and how is that benefiting you?** Iterable helps us create and send our marketing campaigns and also organize our consumer database. ### 44. Great for journey build and email campaign sends **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Iterable?** I love how easy it is to build templates, campaigns and journeys. The ability to add a conversion event (that is not just a purchase) within a specific campaign element (i.e. an email or SMS) within a journey has been a gamechange for our monitoring and analytics this year. **What do you dislike about Iterable?** I dislike that some of the simpler functionalities of database management that other ESPs have, such as being able to change a user's email address can not be done simply within iterable, but have to be done through API calls on the backend. **What problems is Iterable solving and how is that benefiting you?** I am using iterable to for lead nurting, customer development, post-purchase, loyalty and retention. ### 45. I love my experience in Iterable. **Rating:** 4.5/5.0 stars **Reviewed by:** Seann D. | Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2021 **What do you like best about Iterable?** The interface is ver intuitive and their customer support is helpful as well. We also have a very great account manager and if there are issues she sees to it that it gets resolved right away. **What do you dislike about Iterable?** I feel like they could still improve their knowledge base center. I think that there are still some things missing and we have to go reach out to support instead of just relying on the help center articles. **What problems is Iterable solving and how is that benefiting you?** Iterable helped solved the complexity of creating a customer journey. Iterable's workflow feature is so easy to use and once you get the hang of it, it saves you so much time. ### 46. Robust platform with lots of tools **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Veterinary | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** Drag and drop feature is easy to use and allows you to build campaigns efficiently **What do you dislike about Iterable?** The image gallery is not user friendly and makes it difficult to upload and insert content **What problems is Iterable solving and how is that benefiting you?** Client retention and capturing lapsed clients ### 47. Intuitive and flexible **Rating:** 4.5/5.0 stars **Reviewed by:** Roger G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2024 **What do you like best about Iterable?** Makes building complex segmentation and journey building intuitive and accessible. Support is responsive as well. **What do you dislike about Iterable?** Wish there was more prioritization and capping on the campaign level, not just message type level. **What problems is Iterable solving and how is that benefiting you?** Creating personalized journeys at scale ### 48. Great onboarding experience and excellent ongoing support **Rating:** 5.0/5.0 stars **Reviewed by:** Tim Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Iterable?** Our company transitioned from a large legacy provider of email and other messaging channel capabilities. A migration of this kind is always daunting, but it truly went about as smoothly as was promised during the Iterable sales process. Incredible implementation team support was provided every step of the way! I also love that the ongoing platform operates smoothly, intuitively, and quickly. Continuing customer success support is top-notch, as well. **What do you dislike about Iterable?** The included drag-and-drop email builder tool has given us a few challenges, but it's unclear whether that's just part of the learning curve or an area that could in fact use improvement. **What problems is Iterable solving and how is that benefiting you?** Communicating with our customers in consistently relevant, personalized, and timely ways is vital to providing a positive experience with our product. Using all available customer information is key to enabling that goal, and the intelligent storage and organization of that data and rapid "what if" segmentation enabled by Iterable really unlocks all of that data for us. ### 49. Easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie G. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** If you do emails in several languages, Iterable is the way to go. **What do you dislike about Iterable?** Reports and dashboard could be better. The reporting is limited. **What problems is Iterable solving and how is that benefiting you?** Having an integrated platform with several channels is key to our communications. ### 50. A great platform with lot of possibilities **Rating:** 4.5/5.0 stars **Reviewed by:** Ugis A. | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Iterable?** The ability to ask help from customer support and they are always willing to help out. You can create very complex logics that can be used to select specific informations to seleceted users. Easy to create campaigns, flows and logic. **What do you dislike about Iterable?** Sometimes there are techincal problems but they get resolved fairly fast. **What problems is Iterable solving and how is that benefiting you?** Iterable helps with advanced automation and keeping up with newest email features. ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+03%3A45%3A46+-0500&secure%5Bsession_id%5D=eaea9073-e5ec-48cc-a978-b75336389b86&secure%5Btoken%5D=e6cd84f57f36d2f5353f40fa789392f7fbe5fef254dd1650a98eb9158efed1fa&format=llm_user) ## Iterable Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Salesforce Spiff](https://www.g2.com/products/salesforce-spiff/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Iterable Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,395 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)