--- title: Iterable Reviews meta_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 825 scale: '5' date_modified: '2026-08-11' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 825 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. (128 reviews) - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. (90 reviews) - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. (81 reviews) - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. (77 reviews) - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. (61 reviews) - Users value the **powerful personalization features** of Iterable, allowing impactful and tailored messaging for each subscriber. (60 reviews) - User-Friendly (52 reviews) - Journey Creation (50 reviews) - Users appreciate the **innovative features** of Iterable, enhancing personalized messaging through regular updates and reliable functionality. (49 reviews) - Users value the **user-friendly interface** of Iterable, which enhances their marketing efforts and efficiency significantly. (49 reviews) **What users dislike:** - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. (68 reviews) - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. (54 reviews) - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. (35 reviews) - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. (32 reviews) - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. (30 reviews) - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. (29 reviews) - Poor Customer Support (29 reviews) - Users experience **reporting issues** with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns. (28 reviews) - Campaign Issues (26 reviews) - Complexity (26 reviews) ## Iterable Reviews ### 1. Powerful Data Control, But Support Needs Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2026 **What do you like best about Iterable?** Iterable is technically advanced, but what stands out is the control it gives over integrations, data, and segmentation. It’s flexible enough to support complex workflows without feeling overly restrictive. **What do you dislike about Iterable?** The biggest downside is support. While the platform itself is powerful, support can be slow and not always as proactive as you’d want, especially when you’re dealing with time-sensitive issues. **What problems is Iterable solving and how is that benefiting you?** Iterable solves the problem of orchestrating complex, data-driven lifecycle messaging at scale. It lets us centralize customer data, segment users precisely, and trigger messaging based on real behavior rather than static lists or one-off campaigns. For us, that means more relevant communication, better control over who gets what and when, and the ability to iterate quickly without heavy engineering support. It’s especially valuable when you’re running multiple concurrent campaigns and need consistency, visibility, and flexibility across channels. ### 2. Challenging Setup, But Intuitive UI **Rating:** 3.0/5.0 stars **Reviewed by:** Matt A. **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** I find Iterable's user interface to be quite intuitive and user-friendly. As a designer, I appreciate how easy it is to understand when to take certain actions, track the progress of activities, and know when tasks have been completed. This makes it quick to digest ongoing processes, which is crucial for effective communication and design tasks. Additionally, Iterable offers significant benefits by allowing our design, product, and engineering teams to collaboratively engage with the platform, thereby enabling seamless message delivery to customers with minimal engineering effort. I also value the ability to reuse templates, which helps maintain a quick pace in executing our communication strategies. **What do you dislike about Iterable?** I find the three different features for designing in-app messages or templates a little challenging. The beginner level isn't sufficient for what needs to be done, and the intermediate isn't always enough either. It requires more snippets and customizability. There could be something more customizable without needing snippets, making it easier to use. The initial setup isn't that easy, and we're still working on it. There's a big knowledge gap in understanding what Iterable is, how to use it, and how to set up success for the team. Figuring out community templates would be great. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to reach customers easily, enabling design, product, and engineering teams to send messages with less engineer lift. It also lets us reuse templates for quick outreach. **Official Response from Deja Darrington:** > Hi Matt, Thanks for taking the time to share your feedback. We’re glad the UI and reusable templates are supporting collaboration across your teams. We also appreciate your comments around setup and design flexibility, as those insights help guide where we focus improvements. Thanks again for sharing your experience. ### 3. Efficient but Clunky: Pros and Cons of Iterable **Rating:** 3.0/5.0 stars **Reviewed by:** Ben E. **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** I love the ease of use in setting up journeys with Iterable, which significantly simplifies creating effective communication flows. This feature is particularly beneficial when orchestrating messaging experiences, allowing me to efficiently structure and manage customer interactions without a steep learning curve. The platform's straightforward interface for setting up complex journeys not only enhances usability but also supports my overall goal of improving customer communication. **What do you dislike about Iterable?** I find the UI and UX of Iterable a bit clunky, which makes everything feel like it requires too many clicks. Additionally, when I edit journeys and copy campaigns, I end up with a lot of duplicates that create unnecessary noise. I then have to take the extra step of organizing these into folders, which is time-consuming, to make navigation easier. **What problems is Iterable solving and how is that benefiting you?** I use Iterable for customer communication, and it simplifies setting up messaging journeys, streamlining email distribution and enhancing holistic messaging experiences. **Official Response from Deja Darrington:** > Hi Ben, We’re glad the journey setup is helping simplify customer communication for your team. Your point about UI flow feeling a bit clunky and creating noise with duplicates is heard and valuable context for improvements. Navigating and structuring campaigns more smoothly is an area we keep top of mind as we iterate. We appreciate you taking the time to share these thoughts. ### 4. Great Features with a Steep Learning Curve **Rating:** 3.0/5.0 stars **Reviewed by:** Hollie P. **Reviewed Date:** November 18, 2025 **What do you like best about Iterable?** I really appreciate that I can manage in-app, journey, email, and push notifications all in one place with Iterable. This feature significantly streamlines my workflow and allows for more efficient campaign management. Furthermore, the organic layout of the software stands out as a particularly beneficial feature. It makes navigating the platform and sourcing data a straightforward and seamless experience. **What do you dislike about Iterable?** I am having a really hard time understanding some of the specific nuances about how to use certain features in Iterable, even for simple tools like segmentation. The simple requests cannot be solved by Iterable support and often get reported for bugs. There is a lot of learning expected and almost daily support required for producing and reproducing the basics. It's often a nuanced detail that wouldn't be known through training. Simplifying how to use tools like journey building, segmentation, fields, and events would be helpful. During implementation, people really need structured, hands-on recommendations for what to do and not to do, and some time for experts to review accounts. Right now, we are spending a lot of time and money undoing mistakes that happened last year during implementation. **What problems is Iterable solving and how is that benefiting you?** I use Iterable to manage and monitor marketing campaigns efficiently, integrating email, push notifications, and more in one place, with an easy-to-navigate layout. **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable. We're pleased to hear that our platform has streamlined your workflow and allowed for more efficient campaign management. We understand that there may be challenges in understanding certain features, and we are committed to providing better support and resources to help users navigate the platform more effectively. ### 5. Simplicity Wins, but Needs Asset Library Improvements **Rating:** 2.5/5.0 stars **Reviewed by:** Lauren C. **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** I appreciate the simplicity of use in Iterable, allowing me to understand the user interface with minimal knowledge of its specific tools. This ease of use is especially beneficial because of my prior experience with other platforms, which helps me navigate Iterable effectively without needing extensive training. **What do you dislike about Iterable?** I find the asset library difficult to access and manage within Iterable. It would be beneficial to have a quick link to access the library from a bookmark for more convenience. Additionally, I am unable to edit or revise the name of an album after it has been created, which is limiting. **What problems is Iterable solving and how is that benefiting you?** I use Iterable to effectively send marketing emails and share program benefits, reinforcing value to customers with its simple and intuitive UI. **Official Response from Deja Darrington:** > Hi Lauren, It’s helpful to know the platform’s simplicity is supporting your work. We also understand your frustrations with the asset library workflow and the limitations around editing album names, that context helps inform where we can focus enhancements. Thanks for taking the time to share your experience. ### 6. Great Support Team, But Feature Limitations Hold It Back **Rating:** 3.0/5.0 stars **Reviewed by:** Charlie T. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Iterable?** The team and technical support are helpful and quick to respond. **What do you dislike about Iterable?** It's limited compared to an enterprise ESP, with a lot of features requiring third party software providers. **What problems is Iterable solving and how is that benefiting you?** It helps to communicate to our customers effectively, with relative ease. **Official Response from Deja Darrington:** > Hi Charlie, Thanks for sharing your perspective. We’re happy to hear our support team has been a bright spot, and we appreciate your candid feedback around feature limitations as we continue to evolve Iterable. ### 7. Effective, User-Friendly Marketing Tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Iterable?** I like Iterable best for its flexibility and ease of use in creating personalized, cross-channel marketing campaigns. Great customer support! **What do you dislike about Iterable?** The reporting dashboards could be more intuitive. **What problems is Iterable solving and how is that benefiting you?** Iterable solves the problem of managing and automating personalized, multi-channel marketing campaigns. This benefits me by saving time, improving campaign targeting, and helping deliver a more consistent experience to customers **Official Response from Deja Darrington:** > Thank you for your feedback on the reporting dashboards. We are constantly working to improve our platform, and your input is valuable to us. We will take your comments into consideration as we continue to enhance our reporting features. ### 8. Does a job we need it to, wish we had more time to get to grips with it **Rating:** 3.0/5.0 stars **Reviewed by:** craig b. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Iterable?** Firstly their customer team are great. Really pleased with the level of care we get since we're not a massive customer and they're very responsive (shout out Claire). Same goes for thier support, often have to get them to do some odd requests for our quirks but they're normally very good and really fast. As a service it does what we need it to and often without fail. Fairly easy to use, you don't have to be an developer to get something out of it. We use it for all of our event based notifications including push and email, across multuple languages as well, and that's okay to set up. The most useful part is being able to deep dive in to the event history of any user and see exactly what they were sent. Has helped us diagnose countless bugs over time! **What do you dislike about Iterable?** I just wish we had more time to get to grips with it. If you know how to use it you'll get a really good product out of it, without that time we've just always scraped the surface. The language used to desrcibe the different features isn't always the clearest and it's not always obvious what is the right way to set something up until you've done it a few times to see what works. **What problems is Iterable solving and how is that benefiting you?** Helps us manage our event based email and push notifications to all of our users **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable! We're thrilled to hear that you find our customer team, especially Claire, to be great and responsive. We appreciate your feedback on the ease of use and the depth of insights Iterable provides. We understand that mastering a new tool can take time, and we're here to support you every step of the way. If you ever need further assistance or guidance on maximizing Iterable's features, please don't hesitate to reach out. We value your partnership and look forward to helping you delve deeper into the platform to unlock even more benefits for your event-based notifications. Thank you for choosing Iterable! ### 9. Middle-of-the-road platform **Rating:** 2.5/5.0 stars **Reviewed by:** Joanna B. | Senior Content Copywriter and Editor, Mid-Market (51-1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Iterable?** Their customer support team is always pretty responsive and helpful **What do you dislike about Iterable?** Iterable is really difficult to use. I'm constantly experiencing bugs and it seems to be really complicated to complete simple projects. **What problems is Iterable solving and how is that benefiting you?** Since I work for a medical device comoany, we use Iterable due to it's HIPAA compliance. This helps us to manage and send out email campaigns and has the options to segment our audiences. **Official Response from Deja Darrington:** > Thank you for your feedback. We're pleased that our customer support team has been responsive and helpful. We understand your concerns about bugs and usability, and we are continuously working to enhance the platform's performance and user experience. ### 10. Seems good enough, but want more intelligence **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** It works, as. Product manager I am able to do a few ad hoc sends when I need to and our marketing team is good with it too **What do you dislike about Iterable?** We are the brains still behind what is sent to customers. It would be better if we could create candidate push notifactions and candidate parts of emails and have iterable choose to send those when. I.e we have one push notification for national park week and another for perseids meteor shower. We had to choose which one to send that week. If instead we could upload these two (and thousands more like oer friendly stays, where to camp for phish concert, etc) to a "black box" and set it to send our users 1 push a week and let it optimize send time and which com to send each user to maximize bookings we believe we could see a step function change in the effectiveness of our comms. **What problems is Iterable solving and how is that benefiting you?** Lifecycle marketing ### 11. Good for repetitive campaigns **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2024 **What do you like best about Iterable?** Easily deployable, minimal overhead with quick integration. **What do you dislike about Iterable?** Lacks insights that help iterate campaigns for effective delivery. **What problems is Iterable solving and how is that benefiting you?** Brought in ease of running ads across multiple channels, doesn't require in-depth knowledge of digital marketing. **Official Response from Deja Darrington:** > We appreciate your positive feedback about Iterable's ease of deployment and quick integration. We understand the need for more insights to improve campaign effectiveness and are actively working on enhancing our platform in that regard. ### 12. Good tool for email, sms, and push, but man do you pay for it. **Rating:** 2.5/5.0 stars **Reviewed by:** Logan J. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2024 **What do you like best about Iterable?** The tool does everything I would like it to. It's intuitive. Customer service is generally responsive. The training tools are very useful. **What do you dislike about Iterable?** There is a pretty steep learning curve to take full advantage of the tool. It is very expensive. **What problems is Iterable solving and how is that benefiting you?** It's a comprehensive marketing and communication platform. If they integrated social media comms I wound't need anything else (not that they should, just saying...) **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable to be intuitive and that our customer service is responsive. We understand that there may be a learning curve, and we're continuously working to improve our training resources to help users take full advantage of the tool. ### 13. A good tool for email marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2023 **What do you like best about Iterable?** The best thing about iterable is it's really good to store the product data, it has really intuitive UI and pretty easy for non tech people to use **What do you dislike about Iterable?** I don't like the journey creation part and the foldering structure **What problems is Iterable solving and how is that benefiting you?** It's solving us to have the product data which other tools can't incorporate to this level ### 14. Powerful when it works **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Iterable?** A lot of flexibility and ways to build automated communications journeys, with customizations to fit your business needs. There's catalogs, or using the data fields that exist in Iterable, you can create customized data fields, integrate it with Salesforce etc. **What do you dislike about Iterable?** Native reports are terrible; very hard to extract insights and meaningful data. Wish you could filter by client ID and grab engagement data by client, by other measures etc. **What problems is Iterable solving and how is that benefiting you?** It's a great tool for marketing automation in email and SMS, very helpful to send large volumes of emails at once based on certain criteria about your audience, without manually filtering the audience list first. ### 15. Generally good, but parts of it are terrible **Rating:** 3.0/5.0 stars **Reviewed by:** Saleh N. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Iterable?** Great WYSIWYG designer, journeys are mostly intuitive, and things generally tend to work. **What do you dislike about Iterable?** Experiments are a dumpster fire - you have to go through multiple hoops in order to start one. Completely counterintuitive. Some of the metrics are useless (e.g. open rates) given the current auto-open world we live in. The analytics section was designed by a ferret. It's completely useless. I'd be embarrassed to put out a product feature into the wild with that level of quality. **What problems is Iterable solving and how is that benefiting you?** We wanted a tool that would be dependable for sending notifications. Iterable is generally easy to use in that respect. ### 16. Intuitive AI, lots of data, overall easy to onboard into **Rating:** 2.5/5.0 stars **Reviewed by:** Angeline P. | Lifecycle Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Iterable?** very inthitive UI, easy to ise and great visualization **What do you dislike about Iterable?** Could have less issues with data passing through **What problems is Iterable solving and how is that benefiting you?** Easy to build complex journeys and build customer segments ### 17. We recently switched to Iterable and I have not learned to love it just yet. **Rating:** 3.0/5.0 stars **Reviewed by:** Alexis C. | customer service associate , Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2020 **What do you like best about Iterable?** I like how easy it is to search for users. I also like how easy it is to unsubscribe users from certain preferences. **What do you dislike about Iterable?** I do not like that emails seem to spam out ( meaning iterable will send the same email to one user 5 times. Also when you are looking at the activity it will show the pt opened the same email 25 times- I think this is a glitch. **Recommendations to others considering Iterable:** It was very hard to switch our system to iterable. The emails were not connecting, we could unsubscribe from our site and were having to manually do a lot of things. Now that the connection is better, I am a lot happier with the system. But make sure that if you are switching you are ready for the long process.. **What problems is Iterable solving and how is that benefiting you?** I mainly use iterable for email sends and user journeys. I can see what part of the interaction the user is experiencing. I love that I can see exactly what flow the user is in and what emails the user is receiving. I can also see when they have viewed the email. ### 18. Product review of Iterable **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Iterable?** The user interface is clear and easily navigate **What do you dislike about Iterable?** After removing users from the account, the past data (including campaigns that sent to those users) would be gone **Recommendations to others considering Iterable:** whoever likes to start using cross-channel marketing tools **What problems is Iterable solving and how is that benefiting you?** we use it mostly for cross-channel campaign delivery ### 19. Difficult on-boarding but awesome functionality **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2020 **What do you like best about Iterable?** Great tools, when you get into iterable you realize there's SO many options to improve your messaging and test and add functionality. **What do you dislike about Iterable?** The main issue with iterable is just how hard it is to find all of those awesome tools. You need a really engaged onboarding person to make sure you can realize the full value and potential of the tool. **Recommendations to others considering Iterable:** Do a lot of diligence on how difficult the implementation will be **What problems is Iterable solving and how is that benefiting you?** Email marketing and push, great testing functionality, great segmentation gives you a lot of data to work with. ### 20. Great customer support but limiting platform for non-engineers **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 29, 2018 **What do you like best about Iterable?** I really appreciate that my account representative and customer support are always extremely helpful and responsive. I also really like the drag an drop editor - there are a lot of possibilities there. **What do you dislike about Iterable?** I really have a hard time with the way lists and work flows are set up. It takes a lot of logic (and backward thinking) to get something done and often doesn't give you the result you want until many iterations. I also wish we could upload our own fonts. I never use the analytics dashboard because we all the different types of campaigns our business runs (multiple countries, multiple parts of the business) it's difficult to narrow down. **What problems is Iterable solving and how is that benefiting you?** We are using emails to bring in revenue and repeat customers. ### 21. Good base for some businesses **Rating:** 3.0/5.0 stars **Reviewed by:** Jamie I. | Director, Engagement Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2018 **What do you like best about Iterable?** I like the fact that it is truly an omni marketing tool. Lots of opportunities to create meaningful workflows. **What do you dislike about Iterable?** A little clunky on integration, composure of campaigns individually. **What problems is Iterable solving and how is that benefiting you?** Addressing a home market of users ### 22. New product, still in development. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2016 **What do you like best about Iterable?** Capability to integrate with numerous data programs and crms. **What do you dislike about Iterable?** The lack of the ability to organization the assets by the use of folders and dysfunctional wyziwyg editor. Both are overdue for improvements. **Recommendations to others considering Iterable:** Iterable is a product geared towards low volume of singular email blasts. The automation functionality is not quite built to such a capacity that it can handle complicated campaign setup. **What problems is Iterable solving and how is that benefiting you?** The ability to integrate multiple softwares in order to output data. In addition, the ability for 1 system's ability to read to several instances of Salesforce. ### 23. Been using iterable for about 8 months now **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2016 **What do you like best about Iterable?** Iterable has a lot of bells and whistles, so it was easy to get lost in all of the features when I first was spinning up on the tool. Luckily they have very quick and eager customer service to help us. **What do you dislike about Iterable?** Iterable doesn't have any team collaboration tools which makes it a little hard to work with different team members on the same email project. **What problems is Iterable solving and how is that benefiting you?** The core business problems Iterable is solving is customer communication. Admittedly- we haven't have been able to realize all the benefits but are looking forward to dicing deeper in! ### 24. Using Iterable as our current ESP **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2016 **What do you like best about Iterable?** The easy to use interface which allows me to teach anyone how to use. **What do you dislike about Iterable?** - Elastic search database vs relational - Poor unsubscribe management - No FTAF functionality - Poor reporting **Recommendations to others considering Iterable:** It's great for a ESP solution but not as a CRM. **What problems is Iterable solving and how is that benefiting you?** A powerful ESP that will allow us to hypertarget our audience through recommended content. ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A08%3A54+-0500&secure%5Bsession_id%5D=75d18a8b-8963-4eeb-a162-1538d7583b38&secure%5Btoken%5D=abb020eb20f3b8f5cb887595a7c0f4db05920686e5eaa8da1ae2eacdb111c130&format=llm_user) ## Iterable Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [Validity Engage](https://www.g2.com/products/validity-engage/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications - Customer Segmentation **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS - Link Shortening - SMS Messaging - Scheduled Messaging - Chat/Messaging - 2-Way Messaging **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Activity Dashboard - Multi-Channel Attribution - ROI Tracking - Engagement Tracking - Behavior Tracking - Activity Tracking - Conversion Tracking **Analytics** - Campaign Performance - Audience Insights - Drip Campaigns **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Campaigns** - Proximity Marketing - Alerts/Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation - Campaign Segmentation - Drip Campaigns - Multi-Campaign - Email Marketing - Multi-Channel Marketing - Location-Based Marketing - SMS Marketing - Real-Time Notifications - Mobile Alerts **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations - App Notifications - SMS Notifications - Web Notifications **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Engagement** - Coupons and Promotions - Social Promotion **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Marketing Automation - White Label - Text-to-Landline - Short Codes - API Integration - QR Codes **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - AI/Machine Learning **Additional Functionality** - Multi-Channel Marketing - API - Drag & Drop - Communication Management - Event Triggered Actions - Multi-Language - Reporting/Analytics - Template Management - Geotargeting - Customer Journey Mapping - Subscriber Management - Generative AI - Visual Workflow Management - Authentication - Conversion Tracking - Behavior Tracking - Engagement Tracking - Contact Management - AI Copilot - Campaign Management - Notification Editor - Workflow Automation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization - Social Media Integration - Third-Party Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning - Multi-Language **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Automation - SMS Marketing** - AI SMS **Additional Functionality** - Visual Analytics - Autoresponders - Landing Pages/Web Forms - Campaign Analytics - Reporting & Statistics - Campaign Scheduling - Contact Management - Text-to-Win - CRM - AI Copilot - Data Import/Export - Contextual Targeting - Real-Time Data - Mobile Access - API - Coupons - Customizable Templates - Drag & Drop - A/B Testing - Generative AI - Real-Time Analytics - Campaign Management - Event Triggered Actions - Real-Time Reporting - Contact Database - Customizable Branding - Reminders **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **AI Content Generation - SMS Marketing** - AI SMS **Additional Functionality** - Campaign Scheduling - Reputation Management - Polls/Voting - Compliance Management - Customer Segmentation - Landing Pages/Web Forms - AI Copilot - API - Text-to-Win - Mobile Coupons - Natural Language Processing - Customizable Templates - Drip Campaigns - Contact Management - Activity Tracking - Communication Management - Reporting/Analytics - Keyword Tracking - Multi-Campaign - Mass Texting - Interaction Tracking - Alerts/Notifications - Consent Management - Engagement Tracking - Open Rate Tracking - Generative AI - Automated Responses - Reporting & Statistics - Templates - Survey Builder - Contact Database - Real-Time Notifications - Customizable Fields - Reminders - Mobile Alerts - Automated Scheduling - Campaign Management - MMS - Event Triggered Actions - Mobile Keywords - Audience Targeting - Activity Dashboard - Template Management - Autoresponders - Survey/Poll Management **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Iterable Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,665 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (510 reviews)