--- title: Iterable Reviews meta_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 825 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 825 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users commend the **ease of use** of Iterable, particularly appreciating the seamless onboarding and support from the team. (128 reviews) - Users appreciate the **intuitive design** of Iterable, making campaign management and learning the platform effortless. (90 reviews) - Users appreciate the **helpful and knowledgeable customer support** of Iterable, facilitating a smooth onboarding experience. (81 reviews) - Users find Iterable's **exceptional support** and onboarding experience invaluable for maximizing their marketing efficiency and effectiveness. (77 reviews) - Users value the **ease of automation** in Iterable, enhancing their marketing efficiency and customer engagement effortlessly. (61 reviews) - Users value the **powerful personalization features** of Iterable, allowing impactful and tailored messaging for each subscriber. (60 reviews) - User-Friendly (52 reviews) - Journey Creation (50 reviews) - Users appreciate the **innovative features** of Iterable, enhancing personalized messaging through regular updates and reliable functionality. (49 reviews) - Users value the **user-friendly interface** of Iterable, which enhances their marketing efforts and efficiency significantly. (49 reviews) **What users dislike:** - Users express frustration over **missing features** in Iterable, including NHI filters and HTML template export options. (68 reviews) - Users find the **learning curve for Iterable** steep, especially regarding advanced segmentation and journey initiation. (54 reviews) - Users find Iterable's **limited features** hinder usability and require workarounds for better campaign management. (35 reviews) - Users find Iterable's interface **not intuitive** , leading to frustration and a steep learning curve for new users. (32 reviews) - Users are frustrated by the **limited customization** in Iterable, impacting flexibility in dynamic fields and reporting. (30 reviews) - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. (29 reviews) - Poor Customer Support (29 reviews) - Users experience **reporting issues** with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns. (28 reviews) - Campaign Issues (26 reviews) - Complexity (26 reviews) ## Iterable Reviews ### 1. Powerful tool, great support, steep learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Iterable?** Pretty limitless flexibility and customization. Great looking campaigns right out of the box. And the implementation/support is top-notch. **What do you dislike about Iterable?** There can be a steep learning curve around segmentation triggering automations for the average marketer. And the lack of field mapping on uploads is tough. **What problems is Iterable solving and how is that benefiting you?** We wanted to remove the hard-coded comms from our app to create flexibility & examine the impact of our messaging. ### 2. Extremely User Friendly and Sophisticated **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Iterable?** This tool allows for sophisticated email marketing without knowledge of HTML. Templates, lists, segmentation, and testing are all easy to use. Customer support is high quality--my dedicated technician is always available to answer questions or help me develop strategy/conduct experiments. **What do you dislike about Iterable?** Sometimes it's hard to keep up with new features. **What problems is Iterable solving and how is that benefiting you?** Email marketing in one platform Built in analytics AI enhancements like user affinity lists ### 3. Powerful platform with thoughtful capability **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2023 **What do you like best about Iterable?** The powerful ability to ingest a vast amount of data into the platform to segment users for the purpose of complex automation tasks. Insightful information on campaign performance, and intuitive email template building capabilities for anyone at any knowledge level. **What do you dislike about Iterable?** The only downside could be some of the technical knowledge required to onboard if you're working with complex user data, or complex requirements for user subscriptions **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to build full automation journeys to effectively reach our prosepcts and customers — nurture sequences, cart abandonment, cross-sell/up-sell, voice of customer. ### 4. Good platform, has some deficiencies **Rating:** 3.5/5.0 stars **Reviewed by:** Luke R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Iterable?** Easy to create and send emails, easy to segment audiences, great workflow creator for nurture journeys, great support **What do you dislike about Iterable?** No media library, no easy way to update user profiles without uploading a CSV **What problems is Iterable solving and how is that benefiting you?** The workflow creator helps us create dynamic and sophisticated nurture journeys ### 5. Powerful Product, Hands-On Implementation, Significant Cost Saver **Rating:** 4.5/5.0 stars **Reviewed by:** Alex B. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Iterable?** Iterable has reduced the development cost of our company significantly. It gives power over our communications to our Product & Marketing teams, allowing us to focus on what keeps us competitive and differentiating ourselves from the market. The implementation team went above and beyond to understand our use cases and ensure we were set up for success. **What do you dislike about Iterable?** Iterable's push notification infrastructure is quite outdated, making it difficult for us to integrate. **What problems is Iterable solving and how is that benefiting you?** Iterable helped us automate all of our student-facing communications, from onboarding emails to various activation campaigns. This saved us developer time and allowed us to experiment with what communication resonates most successfully with our student audience. ### 6. Great Automation partner for growing business! **Rating:** 5.0/5.0 stars **Reviewed by:** Meagan S. | Vice President, Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** December 29, 2022 **What do you like best about Iterable?** We have found Iterable to be a great partner in pushing the boundaries of our we think about our data. They have listened to our needs and worked to find solutions that fit our business, even if they aren't off the shelf. The on-call support team is excellent. I also very much appreciate exposure to the annual Activate Summit. **What do you dislike about Iterable?** Our business is not Retail so some of our use cases push beyond the norm and the vast majority of our use cases start with phone call not via a web form or web site visit. I would appreciate more proactive strategic outreach and a standing quarterly business review with recommendations pushing us beyond the limits of what we know and accept. **What problems is Iterable solving and how is that benefiting you?** Migrating legacy processes to a single automation platform, ensuring a more repeatable approach and consistency across workflows. We are also using Iterable to test the interaction of Email, SMS and Direct Mail workflows. ### 7. Happy with Iterable as our ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2023 **What do you like best about Iterable?** It is very user friendly and enables personalization based on audience. Stays on top of valuable product updates with customers in mind (which I very much appreciate). **What do you dislike about Iterable?** I do not have anything to mention. Overall, I am happy with Iterable. **What problems is Iterable solving and how is that benefiting you?** Iterable is enabling my to create complex automations to connect with customers. ### 8. Iterable is easy to use! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2023 **What do you like best about Iterable?** I like the interface, and the reporting cabablities. **What do you dislike about Iterable?** There's no in-depth reporting on segmentation. **What problems is Iterable solving and how is that benefiting you?** There are a few bugs for SMS marketing. However, they are working to fix those issues. ### 9. Great product overall **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Iterable?** Iterable opens up a world of options for how you bring data into the system and what data you bring in. **What do you dislike about Iterable?** In some instances we ran into platform for comings, API integrations with external systems. **What problems is Iterable solving and how is that benefiting you?** Iterable solved the ability to feed data from different points into one location to build a story. Allowing us to better reach our target goals. ### 10. Iterable in a nutshell **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2023 **What do you like best about Iterable?** Our entire team has learned how to use it in a matter of months, making it a great collaborative tool. **What do you dislike about Iterable?** Reporting options are very limited and make it difficult to get valuable insights or track functionality. **What problems is Iterable solving and how is that benefiting you?** Iterbale has solved many of our efficiency issues as we head towards automation for email marketing. ### 11. Had a fantastic experience, with some room for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Iterable?** Fantastic support, fantastic implementation process, very collaborative alongside the teams that I work with, and very responsive to our support. On top of a user-friendly platform. **What do you dislike about Iterable?** There's still some room to grow for Iterable, especially in regard to its analytics platform, which is fantastic nonetheless, but requires a lot of manual work to operate. **What problems is Iterable solving and how is that benefiting you?** At its core Iterable is a growth platform which has helped to be a central source for user information, while at the same time being a CRM system for us to send out emails, SMS, notifications, etc. ### 12. Iterable is the best service for email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Iterable?** Iterable is a really comfortable ESP with a cool interface! In addition, the functionality is amazing. I have never seen such flexible segmentation and workflow in any ESP. Also, I want to note the work of the support and the technical team, they provide excellent work for the entire infrastructure. You can be sure that Iterable will be your service for years, after it you will not want to use any other. **What do you dislike about Iterable?** I don't see any reason why I can dislike it. **What problems is Iterable solving and how is that benefiting you?** Iterable is constantly improving, based on feedback from its customers, adding new features and functionality. For me, this is one of the best indicators of the level of customer focus. Also ease of use makes the whole workflow easier and time is money. ### 13. Easy to use with great tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Iterable?** The ease of use and number of features. Migration from previous software was sleek and well managed from the Iterable team **What do you dislike about Iterable?** In the main it's great, but i do find it difficult to find out what customers have been removed and for what reason when creating a campaign sometimes **What problems is Iterable solving and how is that benefiting you?** Automation of communcation to our customers ### 14. The Best Way for Creating Event-Triggered Emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Iterable?** I like the event tracking that I was able to connect across my website to easily build event-triggered emails and lists. The segmentation feature is also incredibly helpful. **What do you dislike about Iterable?** The reporting and analytics could be cleaner. There are some reporting options that I am missing that I wish I had. **What problems is Iterable solving and how is that benefiting you?** My company has issues with data tracking and Iterable has helped us to better understand our customer base with the segmentation tool and event-tracking. ### 15. Great product! **Rating:** 4.5/5.0 stars **Reviewed by:** Sabra M. | Freelance Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** I love that it's easy to create and visualize journeys! The tiles make each step very intuitive and there is always product support when I need it! Additionally, if you need to customize a campaign within a journey, that;s also very easy! **What do you dislike about Iterable?** I don't love that you cannot easily build landing pages within the suite. This should be a simple page builder/editor just like we have for email, but it makes it hard for the content team bc we have to use a workaround. **What problems is Iterable solving and how is that benefiting you?** It is solving pushing our customers through the pipeline and lifecycle. We use Iterable for lifecycle marketing to communicate with our customers via email and sending their offers on their homes, which is a key piece of our business! ### 16. A good tool for email marketing **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2023 **What do you like best about Iterable?** The best thing about iterable is it's really good to store the product data, it has really intuitive UI and pretty easy for non tech people to use **What do you dislike about Iterable?** I don't like the journey creation part and the foldering structure **What problems is Iterable solving and how is that benefiting you?** It's solving us to have the product data which other tools can't incorporate to this level ### 17. Appreciate all the support! **Rating:** 5.0/5.0 stars **Reviewed by:** Matt F. | Senior Systems Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Iterable?** I appreciate the frequency and openness of our weekly meetings, Since we have recurring meetings I know that whenever we run into issues with the platform or want to try out new features, theres very little turnaround with getting responses. Whenever our internal users have reported a technical issue and I've had to get support from Iterable, we've come to a resolution quickly and easily. I also greatly appreciate the assistance I've receieved with helping to ensure deliverability of our non-marketing email systems. **What do you dislike about Iterable?** I haven't head any specific issues that would raise to the level of a complaint. From my vantage point (IT) all the assistance you've given has been perfect! **What problems is Iterable solving and how is that benefiting you?** The Iterable platform has allowed us to intelligently target email campaigns to customers, while customizing the content based on the end user's subscription status and personal preferences. We get assistance with tracking our campaigns to ensure there are no major issues affecting delivery, while ensuring we're delivering the correct content to each recipient. ### 18. Product Manager for a media outlet **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Iterable?** Great user experience Robust Has all the features we need Superb customer support **What do you dislike about Iterable?** For us it's the lack of integration to the other tools and systems we are using **What problems is Iterable solving and how is that benefiting you?** It makes the customer facing communication a lot more efficient and effective. ### 19. Marketing Campaigns made easier using Iterable **Rating:** 4.0/5.0 stars **Reviewed by:** Sandeep V. | Deputy General Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2023 **What do you like best about Iterable?** The key features of Iterable, which creates an edge over other products, are 1. Rich online documentation. 2. Iterable is very user-friendly when creating an email or mobile push messages. 3. Integration with 3rd party softwares like Segment and custom email proxy is a plus. 4. Very prompt and responsive support team. **What do you dislike about Iterable?** As of now I don't have any point to dislike the product. **What problems is Iterable solving and how is that benefiting you?** We were using an in-house, custom-built marketing tool, which was not so intuitive and did not provide features for reporting, analytics tracking etc. There was a lot of dependency on the development team(s) to understand the tool's functioning. The documentation level and time spent updating with every enhancement were too high. Iterable helped us to overcome the problems being faced with custom tool. **Official Response from Deja Darrington:** > Sandeep, thank you so much for taking the time to leave us a review – it’s much appreciated! ### 20. Powerful part of our MarTech stack **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2023 **What do you like best about Iterable?** Iterable's tool is powerful and easy to use. Training new associated on Iterable is q relatively quick process. **What do you dislike about Iterable?** Service can sometimes be delayed as our account manager is in the UK. **What problems is Iterable solving and how is that benefiting you?** Quick email deployment, population segmentation, measurement of campaign efficacy. ### 21. Iterable Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 03, 2023 **What do you like best about Iterable?** The platform is straightforward to use and has a ton of resources to expand your knowledge i.e. iterable academy and iterable rescource dictionary. Unlike any other platform I have worked with, Iterable prides itself on customer feedback, and optimizations are constantly being made from these to improve the experience on the platform. **What do you dislike about Iterable?** I'd love it if Iterable continues to work on features a customer can access without the support from ENG internally. There are so many new things coming out this year and when it comes to prioritizing internal optimizations, the hours it takes to implement some of these new resources is tough, especially if they are unique to the business and no impact sizing can be added. **What problems is Iterable solving and how is that benefiting you?** Cross-channel optimizations and communications has helped us improve our user experience. We also have had a ton of success with contact properties that are unique to Iterable such as Brand Affinity! The evolution of the platform is very exciting as new channels and AI features roll-out that I know will make a huge impact on the way we speak to our patients. ### 22. Iterable is working great for a complex B2B2C marketing org. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Iterable?** The flexibility and usability of Iterable is unmatched. We operate several projects in iterable for b2b and b2c audiences. Iterable meets all of our needs. **What do you dislike about Iterable?** Nothing I can think of. They are constantly upgrading the product, and issues we've had in the past were handled with new product releases. **What problems is Iterable solving and how is that benefiting you?** Communications with b2b prospects, a b2b community and with end-customers. We are able to manage all comms with iterable through multiple channels. ### 23. Extended personalization at scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Iterable?** We set out to find an ESP that would allow us to leverage a large amount of data and to create a personalized experience for users. Iterable's tools enable us to do that through programmatic interfaces, which creates a lot of efficiency. **What do you dislike about Iterable?** Because there's a lot of complexity available, the UI for building emails can be less than intuitive, especially when attempting to test dynamic elements. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us deliver content that's tailored to each of our users. ### 24. Straightforward and Powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Austin S. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** March 20, 2023 **What do you like best about Iterable?** Iterable allows you to truly dive into your product analytics and understand what is performing and what is now. It gives you a robust format to message and build trust with customers. **What do you dislike about Iterable?** Overall reporting can be challenging, and ensuring you have all the right things plumbing to the right place can be slightly challenging. But that depends on the level of data coming through. **What problems is Iterable solving and how is that benefiting you?** It's solving our problem of not having all our data accessible in a CRM and being able to do personalized action-based messaging to our end customers vs. through many old tech stacks. ### 25. Launch to current state AWESOME **Rating:** 5.0/5.0 stars **Reviewed by:** Ken P. | Director CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Iterable?** Iterables support team is fantastic; I use the live chat whenever I run into a challenge and sometimes even to brainstorm (or ask if I am doing something the best way possible)> They are always available and super helpful; I've never had an issue go unresolved! Also Brian (Deliverability) and Sam (CSM) are very responsive to our needs and are real problem solvers. **What do you dislike about Iterable?** The only downside with iterable is the lack of proofing collaboration with campaigns. I think this could be better if iterable could fold in an approval, changes or reject functionality right into the proof. **What problems is Iterable solving and how is that benefiting you?** Iterable has replaced a complicated e-mail system with a complete marketing automation tool; it is also clean and simple to design as a starter without learning HTML design. This has not only improved timeliness but has also enabled us to work efficiently with a tiny team. ### 26. So far not disappointed! **Rating:** 3.5/5.0 stars **Reviewed by:** peter i. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Iterable?** it is exactly what the sales described it to be. **What do you dislike about Iterable?** support is still not desirable. not timely enough. **What problems is Iterable solving and how is that benefiting you?** we never had push notification or to a certain extent, minimal analytics from emails or other channels. overall the channels were all over the place, but iterable has all of them in one place. ### 27. Yay for Iterable! **Rating:** 5.0/5.0 stars **Reviewed by:** Emma L. | Head of Engagement - Platform Features, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2023 **What do you like best about Iterable?** The amount of personalization, segmentation and sophistication you can bring to your marketing efforts is next level thanks to Iterable. **What do you dislike about Iterable?** Still doesn't have full global SMS capabilities to certain countries, like India, yet...but I think it's coming! **What problems is Iterable solving and how is that benefiting you?** Personalizing our campaigns using handlebars and overall, getting the right message, to the right user, at the right time, using the right marketing medium. ### 28. Easy to use tool with great documentation and support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about Iterable?** 1. Journey builder 2. Product Documentation 3. Customer support team **What do you dislike about Iterable?** Honestly not much to dislike. The tool is simple and has all basic features needed. Minor featuer updates can always be added. **What problems is Iterable solving and how is that benefiting you?** 1. Journey planner is able to configure and view journeys in a simpler manner 2. Product documentation eases time to onboard 3. Good UI/UX makes it easy to use ### 29. The best ESP on the market **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah J. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2022 **What do you like best about Iterable?** I've worked in Iterable at 3 companies and it is hands down the best ESP out there. A few things I love: - Snippets allow you to create content in one place and apply it to as many emails as you want. This makes updates SO much easier. No other tool has this feature. - The segmentation tool allows you to cross reference date and profile/event data, for example, allowing you to create incredibly segmented lists. - Amazing support. Everyone at Iterable is knowledgeable and very willing to help. 10/10 recommend! **What do you dislike about Iterable?** Not necessarily a flaw, but it's helpful to have a dev or someone who knows JSON to really take advantage of the tool. **What problems is Iterable solving and how is that benefiting you?** We need to be scalable and efficient, have perfect targeting, and easily A/B test for optimization. Iterable helps us do all of those things. ### 30. User-Friendly ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Iterable?** I love the email design editor. The drag and drop template is very easy to use. **What do you dislike about Iterable?** It's not integrated with any of our social media or digital ads **What problems is Iterable solving and how is that benefiting you?** We have pretty good lists built and are able to execute our email campaigns quickly and smoothly. Because it's easy to use I'm able to put an email together pretty quickly. ### 31. automation platform that businesses to deliver personalized & engaging experiences to customers **Rating:** 3.5/5.0 stars **Reviewed by:** Natnael F. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2023 **What do you like best about Iterable?** Offers omnichannle marketing, robust intergration and flexible API capabilities, great technical support. **What do you dislike about Iterable?** Handlebars used for personalization are not robust enough compared to competitors. **What problems is Iterable solving and how is that benefiting you?** centralized customer data, multi-channel reach, data driven insights into customers. ### 32. We love Iterable for our healthtech company **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin H. | Head of Customer Success and Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Iterable?** Iterable connects with our tech stack, including our product, to allow us to highly personalize subscriber communications. It is easy to build out journeys, design templates and send blasts. Being a healthcare company, we have to be HIPAA compliant, and Iterable was by far the best HIPAA-compliant marketing suite for us. **What do you dislike about Iterable?** We have had a few challenges around our data integration with Mixpanel. However, the Iterable team is always so quick to respond and great with helping us resolve any issues we have. **What problems is Iterable solving and how is that benefiting you?** Iterable provides us email and SMS capabilities across all of our subscribers, while integrating with our CRM, Analytics and product so we can understand exactly what marketing efforts impact product usage. **Official Response from Deja Darrington:** > Kristin, I am so thrilled to hear that Iterable has managed to meet your needs as a healthcare company. Thank you for the positive feedback. ### 33. Highly recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Nala H. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Iterable?** Easy to use platform with an incredible support team. The implentation was very daunting but they made it an approachable and easy process. **What do you dislike about Iterable?** The dynamic content can be tricky for those without coding skills. **What problems is Iterable solving and how is that benefiting you?** Making sure you are marketing to the right person at the right time is very easy to do with Iterable's smart send time optimization and segmentation features. ### 34. Great knowledgable ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa P. | Lifecycle Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Iterable?** The support team and our rep are extremely responsive and helpful without making you feel moronic. The updates to the platform have made creating comms extremely fast and easy to preview, proof, and get quick feedback on. Our onboarding was by far the best onboarding I've experienced in my career. Our onboarding specialist was incredibly helpful and accessible via email and a private Slack Channel which helped me and our Engineers communicate quickly and get us up and running. I do love the data capabilities with Iterable and how customized the user data can be (pretty much anything you can dream in order to dynamically create comms). Reporting has a great UX and is easily shareable via downloading. **What do you dislike about Iterable?** No Salesforce integration or built-in comms preference center (even a basic version) is a bit of a bummer. Yes, there are integrations, but they are fairly annoying extra steps. **What problems is Iterable solving and how is that benefiting you?** We have to send specific comms to specific users (B2B and B2C and D2C) and the ability to create lists and segments based on specific data criteria we import and Iterable provides is extremely helpful in error-proofing our automations/Journeys. The fact that we push in our data via the API is important while being able to customize the user data helps us keep comms accurate. We've also integrated a direct mail partner and that set on Iterable's end was very simple. On top of each user type needing specific comms, some of our comms are also whitelabeled and the Snippets come in as a savior to make sure appropriate logos, URLs, etc are as they should in each email but editable in one spot. ### 35. Powerful when it works **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2023 **What do you like best about Iterable?** A lot of flexibility and ways to build automated communications journeys, with customizations to fit your business needs. There's catalogs, or using the data fields that exist in Iterable, you can create customized data fields, integrate it with Salesforce etc. **What do you dislike about Iterable?** Native reports are terrible; very hard to extract insights and meaningful data. Wish you could filter by client ID and grab engagement data by client, by other measures etc. **What problems is Iterable solving and how is that benefiting you?** It's a great tool for marketing automation in email and SMS, very helpful to send large volumes of emails at once based on certain criteria about your audience, without manually filtering the audience list first. ### 36. Love the capabilities, need better analytics **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2023 **What do you like best about Iterable?** Their user facing system, and journey automation as well as AI capabilities being added **What do you dislike about Iterable?** Analytics leaves more to be desired. It's hard to see my metrics at an over view. Would be great if more time was spend there to make it more user friendly **What problems is Iterable solving and how is that benefiting you?** Marketing automation and email marketing campaigns. As the person who oversees these areas of the business, I am an Iterable power user ### 37. Good ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Iterable?** Iterable has been a good email platform. It is fairly easy to learn and use and there are many helpful tools and resources. **What do you dislike about Iterable?** We have had some technical issues setting up PN and catalog. **What problems is Iterable solving and how is that benefiting you?** It is sending out marketing and transactional emails, so we are able to communicate with our customers. ### 38. Helpful and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Camisha C. | Senior Client Services Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2023 **What do you like best about Iterable?** - The level of customization for messages - Journeys are helpful for automating campaigns or blasts/popups - Drag and drop editor makes building campaigns and journeys easy - Ability to put campaigns and journeys in folders and subfolders helps with organization - Being able to have a journey as a draft and then publish changes later is helpful in ensuring they can be approved before launching - There's a sandbox, which is helpful for trying out/testing messages **What do you dislike about Iterable?** - It would be helpful if journeys could be scheduled to start and stop. I don't remember if this was something that could be done previously but I had a difficult time finding this option. - When you update the template of a campaign to reflect a different design, it resets the entire message and then you have to retype everything. The ability to update/apply a different design/template to a campaign without losing the messaging would be super helpful. - It would be helpful if the same template designs from the "live" section could be applied in the sandbox. The same templates/designs have to be recreated in the sandbox, which is a hassle. **What problems is Iterable solving and how is that benefiting you?** - It helps us send messages to our customers via automation (journey), campaign, and popups. The list builder and different conditions that can be selected are also helpful. ### 39. A Great & Easy to Use Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Lorna F. | CRM Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Iterable?** Iterable is a great platform that allows me to accomplish personalization and dynamic campaigns with little lift. They are also incredibly responsive when it comes to future improvements which makes me excited for what this platform will bring in 2023. **What do you dislike about Iterable?** Sometimes Iterable can glitch at times and not load campaigns which can be frustrating when I am in the thick of campaign building, but the Iterable team is usually very responsive and helpful when it comes to this error. **What problems is Iterable solving and how is that benefiting you?** Iterable makes it so my organization is able to communicate with our users in a personalized and quick way. With their platform I'm able to execute campaigns easily and without much time invested. **Official Response from Deja Darrington:** > Lorna, we're glad to hear all of the things that you've accomplished with your campaigns! Appreciate the feedback and we are also looking forward to new and exciting things in 2023. ### 40. Senior Director, Audience Relationships **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly L. | Enterprise (> 1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** The support we have received from the team has been exceptional. Everyone from the sales team to the onboarding team has been so easy to work with and communication has gone above and beyond. **What do you dislike about Iterable?** There is nothing that I really dislike but there are some features and potential product roadmap items that we feel are very important to our business. We are hoping that in the near future we can get these items priortized. **What problems is Iterable solving and how is that benefiting you?** Iterable gives my teams the tools to execute on the larger strategies and initiatives we want to implement to have been personalization and one to one communication with our users. ### 41. Making Lifecycle Marketing Simple **Rating:** 5.0/5.0 stars **Reviewed by:** E. Maria P. | Marketing Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2022 **What do you like best about Iterable?** I've used multiple ESPs and I find Iterable to be top-tier. It possesses an amazing balance between providing dynamic features for automation across multiple channels and a reliable support team to troubleshoot any issues experienced. I have already recommended Iterable to another brand for a separate project. **What do you dislike about Iterable?** I wouldn't say there is something I "dislike" however, I would love to see Iterable offer additional dynamic features for SMS and email. **What problems is Iterable solving and how is that benefiting you?** It provides more options for automating messages across the customer's lifecycle. The functionality handlebars provide allows for a greater level of personalization and additional features such as Send Time Optimization, Quiet hours, Brand Affinity, and more, providing more opportunities to achieve a greater impact for marketing. ### 42. Iterable Empowers us to reach our Members in an efficient, streamlined, and easy way. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Iterable?** I love how scaleable Iteralbe is. The functionality remains top-tier whether you have a database of 1,000 or 500,000 individuals. The system is incredibly fast, unlike some CRMs I have worked with when dealing with a large count of records. **What do you dislike about Iterable?** The list system was difficult to understand compared to how a contact section operates in a typical CRM. Once I learned how to leverage the list system, it allowed me to have fewer & more organized lists. **What problems is Iterable solving and how is that benefiting you?** It helps us reach our members by email and SMS in an efficient way. We've automated communications through the journey system that has allowed us to seamlessly communicate with members who come in through various channels. ### 43. Powerful and Intuitive Marketing Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 05, 2023 **What do you like best about Iterable?** The targeting capabilities using user-generated fields and events have made marketing campaigns more effective and much more personalised for our database. This makes a positive brand experience both for our database and improves our margins for clients. **What do you dislike about Iterable?** The reporting is not the easiest to navigate and can take some work to discover true results. Usually, resort to exporting results and analytics and utilise third-party tools such as Excel, making the process much more manual. **What problems is Iterable solving and how is that benefiting you?** It is solving our audience segmentation, allowing us to target effectively and appropriately for our clients and members. This has significantly improved member brand affinity and improved our reported results for clients. ### 44. Iterable is a match for my CRM team **Rating:** 5.0/5.0 stars **Reviewed by:** Lorena R. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Iterable?** The easy and clean interface, the update in features and the quick answer from chat. **What do you dislike about Iterable?** Opt-in tracking, would like to have the possibility to track it better from the tool. **What problems is Iterable solving and how is that benefiting you?** We can contact directly to our users by emails, push and inapss notifications and track data from tool. ### 45. User Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Nancy L. | Digital Communications Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** Really user friendly. We are able to create and manage our campaigns easily and fast and we've never had a problem with iterable in over a year. **What do you dislike about Iterable?** The fact that we can't convert a dynamic list into Static if is greater than 5,000,000. We have to do it through a journey. **What problems is Iterable solving and how is that benefiting you?** Have enough data about our subcribers ### 46. Iterable Platform iterable is vip trtreatment **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** Iterable is a very user friendly platform and makes it easy to build out journeys and make changes and updates to current journeys. **What do you dislike about Iterable?** There are certain limitations when building out journeys such as not being able to use dynamic event data inside of exit rules, and there is room for improvement with certain parts of the product. **What problems is Iterable solving and how is that benefiting you?** The cataloguing feature has been very helpful to our company in being able to use localization and match users to events near them, which was a very intensive manual practice in our previous platform. ### 47. Iterable is the best ESP (but they still have some work to do) **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer G. | Director of Media & Communications at LEADMARK, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Iterable?** Iterable is by far the best ESP I have worked with, and I've worked with a lot. They have a great drag and drop editor, the reporting is some of the best I've seen, and the ability to use dynamic content has been unmatched. The support team is always on top of things, and even if they don't have an answer right away, I have full confidence that they will find an answer, and won't stop until they do. **What do you dislike about Iterable?** Because Iterable is constantly making improvements, as an end user, it can be hard to keep up with all of those changes. And sometime,s changes are rolled out without thinking about some of the ripple effects they could have on other aspects of the program. **What problems is Iterable solving and how is that benefiting you?** Iterable makes it so that we can operate seven totally different newsletter projects, yet still, orchestrate that data with our internal UI so that we can see beyond the limits of just one of the projects. This is invaluable for us, as we send literally tens of millions of emails to millions of clients each and every month. ### 48. Reliable, intelligent messaging platform with great support! **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Iterable?** The tool is so reliable I rarely have to reach out to the wonderful support team for any problems I have! The support staff is super knowledgeable and helpful in my experience as well as having an eagerness to learn of our use cases and ideas. **What do you dislike about Iterable?** The primary dislikes revolve more around our technology stacks and the technical hurdles in getting data into Iterable. I have yet to encounter anything that I would consider a major dislike about the tool that hasn't been addressed or that I have been educated on from the support team. **What problems is Iterable solving and how is that benefiting you?** Speed to market and flexibility in testing without a major structural undertaking has really helped our team be more agile and valuable. ### 49. User Friendly Platform with Great Support - Some small improvements would go a long way! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Iterable?** We've had fantastic support with our account manager Jensen Huddleston. The initial warming process was also very helpful. **What do you dislike about Iterable?** The userface in general could be better. Not allowing MD5 surpression files, segmention capabilities could be better. **What problems is Iterable solving and how is that benefiting you?** Working on reputation and deployment, warming ### 50. Great platform for the modern marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Laura M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2023 **What do you like best about Iterable?** UI/ease of use is one of the best in the business. I appreciate how often they evolve the product and cater to marketers' needs. I've always felt very supported by our account manager, as questions/issues are taken care of quickly and we are often tapped to provide product feedback. **What do you dislike about Iterable?** Nothing that I can think of at the moment **What problems is Iterable solving and how is that benefiting you?** Seamless automation and the ability to deliver multi-channel campaigns to customers ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?page=57§ion=pricing&secure%5Bexpires_at%5D=2026-07-20+14%3A30%3A41+-0500&secure%5Bsession_id%5D=20c29160-0f4f-4b3b-81ae-0f68b09943c4&secure%5Btoken%5D=1eea077cccec300baa61fcfc502e135785fa9641bcfce4aafe4c88304f2ceba4&format=llm_user) ## Iterable Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Iterable Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,395 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)