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Compare Braze and Iterable 
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At a Glance
Market Segments
Mid-Market (56.9% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Braze
Star Rating
(1,419)4.5 out of 5
Market Segments
Mid-Market (56.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeIterable
Star Rating
(749)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Iterable excels in email campaign management, with a score of 9.2, while Braze follows closely at 8.9. Reviewers mention that Iterable's intuitive interface makes it easy to create and manage complex email campaigns.
- Reviewers mention that Braze outperforms Iterable in push notifications, scoring 9.0 compared to Iterable's 8.3. Users on G2 highlight Braze's robust targeting capabilities, allowing for more personalized and effective notifications.
- Users say that both platforms score equally in customer profiles at 8.5, but Iterable is noted for its comprehensive data integration features, which reviewers find beneficial for creating detailed customer insights.
- Reviewers mention that Braze has a slight edge in A/B testing, scoring 8.8 versus Iterable's 8.4. Users appreciate Braze's user-friendly testing tools that simplify the process of optimizing campaigns.
- G2 users report that Iterable shines in quality of support, with a score of 8.9, while Braze scores 8.5. Reviewers highlight Iterable's responsive customer service and extensive documentation as key advantages.
- Users report that both platforms are strong in ease of use, with Iterable scoring 8.4 and Braze at 8.3. However, reviewers mention that Iterable's user interface is more intuitive, making it easier for new users to navigate the platform.
Pricing
Entry-Level Pricing
Braze
No pricing availableIterable
No pricing availableFree Trial
Braze
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
936
8.5
604
Ease of Use
8.3
1,143
8.4
617
Ease of Setup
7.5
631
7.7
308
Ease of Admin
8.5
347
8.5
229
Quality of Support
8.5
891
8.8
588
Has the product been a good partner in doing business?
8.9
355
9.1
231
Product Direction (% positive)
9.2
902
9.1
597
Features by Category
Email Marketing
8.8
561
8.9
462
|
Verified
8.8
533
9.0
452
|
Verified
8.4
537
8.2
439
|
Verified
8.3
448
8.4
390
|
Verified
Online Marketing
6.9
356
6.2
263
|
Verified
8.4
477
8.3
396
|
Verified
8.7
517
8.4
433
|
Verified
8.4
492
8.1
394
|
Verified
7.3
370
6.9
268
|
Verified
Lead Management
7.5
390
7.3
300
|
Verified
7.5
397
7.4
329
|
Verified
8.6
529
8.6
424
|
Verified
6.8
324
6.8
270
|
Verified
7.4
351
7.7
294
|
Verified
7.5
380
7.1
283
|
Verified
Feature Not Available
7.3
273
|
Verified
7.8
380
7.4
275
|
Verified
Campaign Management
Feature Not Available
7.7
289
Feature Not Available
6.9
261
|
Verified
Feature Not Available
6.6
238
Feature Not Available
6.0
219
Social
Feature Not Available
5.7
202
6.7
325
6.1
209
Feature Not Available
5.8
209
Feature Not Available
5.7
209
6.6
329
5.8
218
Reporting & Analytics
7.8
530
7.6
425
|
Verified
Feature Not Available
6.5
284
|
Verified
Feature Not Available
6.6
273
|
Verified
6.7
399
6.5
271
|
Verified
Feature Not Available
5.7
223
|
Verified
Platform
8.3
442
8.0
329
|
Verified
Feature Not Available
8.4
329
|
Verified
8.5
441
8.5
335
|
Verified
7.7
348
7.4
223
7.7
398
8.0
309
|
Verified
8.5
428
8.3
334
|
Verified
Feature Not Available
7.1
240
|
Verified
Agentic AI - Marketing Automation
6.4
38
7.2
21
6.6
37
7.3
20
6.7
37
7.1
20
6.5
37
7.5
20
6.4
37
7.2
21
6.4
36
7.5
21
Integration
7.8
447
7.8
338
|
Verified
8.1
430
8.0
335
|
Verified
7.9
391
7.6
279
|
Verified
Campaigns
8.6
445
8.3
156
9.0
483
8.7
157
8.6
441
8.0
141
8.8
490
8.7
165
8.9
467
8.5
162
Analytics
8.2
487
7.8
166
7.7
450
7.4
158
Optimization
8.7
471
8.2
162
8.8
479
8.5
163
8.3
391
7.6
131
8.1
390
7.9
146
Agentic AI - Push Notification
6.4
39
7.4
9
6.5
38
8.1
9
6.3
37
6.7
10
Segmentation
8.7
209
8.7
41
8.5
197
8.4
40
Targeting
8.6
191
8.0
41
8.5
176
8.0
35
Triggered Content
7.7
116
6.9
30
9.1
198
9.0
40
9.1
194
9.1
39
Personalized Content
7.4
116
7.7
32
7.1
110
7.1
29
7.0
107
6.2
27
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
128
8.7
14
Feature Not Available
5.6
12
7.4
123
7.9
13
7.9
128
8.6
13
Edit
7.0
123
7.7
13
8.3
125
8.8
15
7.9
124
8.7
14
Logistics
7.2
126
8.7
14
7.0
122
7.7
11
7.6
122
8.5
11
Feature Not Available
8.1
12
Generative AI
6.7
85
7.9
11
Feature Not Available
7.3
11
Agentic AI - Email Template Builder
5.5
30
7.8
9
5.5
30
7.4
9
Text Messaging
8.6
66
8.5
28
8.0
66
6.9
25
8.7
67
8.6
27
8.2
64
6.9
24
8.1
63
8.4
24
8.1
65
6.9
23
8.7
66
8.6
23
8.3
66
8.5
23
SMS Platform
7.9
64
7.9
26
8.5
63
8.3
26
Feature Not Available
7.4
20
Feature Not Available
6.1
19
8.4
63
7.2
22
7.9
63
8.8
23
Agentic AI - SMS Marketing
6.3
16
8.0
5
6.5
16
7.7
5
6.5
16
8.3
5
6.8
16
8.3
5
6.6
16
8.0
5
6.4
16
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Platform Basics
8.3
109
8.1
36
8.5
105
8.1
36
Platform Data
7.7
107
7.3
36
7.4
103
7.0
35
7.6
106
6.7
35
7.5
107
7.0
34
Platform Additional Functionality
7.7
105
7.2
33
7.6
104
7.3
31
Feature Not Available
6.8
33
Agentic AI - Customer Journey Analytics
6.5
31
7.6
7
6.4
30
7.1
7
6.7
30
7.4
7
6.6
30
7.9
7
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
7.6
12
6.2
32
7.3
13
6.4
32
7.6
12
6.2
32
7.9
11
6.2
32
7.4
11
6.2
32
7.4
11
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.5
384
7.3
123
|
Verified
7.7
470
|
Verified
7.7
168
|
Verified
7.0
342
|
Verified
6.4
110
|
Verified
6.9
368
|
Verified
6.9
137
|
Verified
Campaigns
7.5
329
|
Verified
7.0
112
9.0
457
|
Verified
8.3
143
|
Verified
7.6
311
7.7
122
|
Verified
6.6
232
6.0
100
|
Verified
8.9
434
|
Verified
9.2
163
|
Verified
8.7
451
|
Verified
9.1
161
|
Verified
Engagement
7.4
267
7.0
107
|
Verified
Platform
8.3
391
8.1
139
|
Verified
8.2
363
|
Verified
7.7
124
7.9
320
7.2
111
|
Verified
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.5
40
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
40
Not enough data
Categories
Categories
Shared Categories
Braze and Iterable are categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Braze is categorized as RCS Business Messaging
Iterable is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
11.9%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.4%
Food & Beverages
5.8%
Other
62.2%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Braze has no more discussions with answers
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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