Iterable Features

Based on 339 Iterable reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.

Based on 337 Iterable reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.

Based on 280 Iterable reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.

Based on 330 Iterable reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements

Based on 331 Iterable reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Based on 336 Iterable reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Enables users to view and transact business with the same content in multiple languages and currencies. 224 reviewers of Iterable have provided feedback on this feature.

Based on 310 Iterable reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.

Based on 335 Iterable reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 241 Iterable reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.

Based on 140 Iterable reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.

Integrates advertising/campaigns into mobile applications, games, and mobile browsers. This feature was mentioned in 125 Iterable reviews.

Based on 112 Iterable reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.

Based on 469 Iterable reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically

Based on 459 Iterable reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.

Based on 444 Iterable reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Based on 396 Iterable reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores

Based on 267 Iterable reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.

Based on 401 Iterable reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.

Based on 439 Iterable reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.

Based on 399 Iterable reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.

Based on 271 Iterable reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.

Based on 303 Iterable reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.

Based on 334 Iterable reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.

Based on 431 Iterable reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.

Based on 273 Iterable reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.

Based on 297 Iterable reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.

Based on 288 Iterable reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.

Based on 277 Iterable reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.

Based on 279 Iterable reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.

Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. 294 reviewers of Iterable have provided feedback on this feature.

Based on 266 Iterable reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.

Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. 243 reviewers of Iterable have provided feedback on this feature.

Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. This feature was mentioned in 224 Iterable reviews.

Based on 206 Iterable reviews. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.

Based on 212 Iterable reviews. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.

Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. This feature was mentioned in 212 Iterable reviews.

As reported in 212 Iterable reviews. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.

As reported in 222 Iterable reviews. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time

Based on 430 Iterable reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.

Based on 288 Iterable reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.

Based on 277 Iterable reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.

Based on 275 Iterable reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.

Based on 227 Iterable reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.

Based on 124 Iterable reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it.

Based on 169 Iterable reviews and verified by the G2 Product R&D team. Measures impact and effectiveness of mobile marketing campaigns.

Based on 111 Iterable reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.

Based on 138 Iterable reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.

Collects geo-location data on mobile users to customize relevant campaigns. 113 reviewers of Iterable have provided feedback on this feature.

Based on 144 Iterable reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices

Based on 123 Iterable reviews and verified by the G2 Product R&D team. Provides templates for mass mobile messaging campaigns

Based on 101 Iterable reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Based on 164 Iterable reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.

Based on 162 Iterable reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.

Allow users to customize their messages. This feature was mentioned in 158 Iterable reviews.

Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages This feature was mentioned in 159 Iterable reviews.

As reported in 143 Iterable reviews. Retarget your messages based on previous user engagement.

Segment audience based on device type, location, demographics, customer behavior, etc. This feature was mentioned in 167 Iterable reviews.

Based on 164 Iterable reviews. Automate notifications based on user behavior

Based on 108 Iterable reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users.

Track and report on performance metrics and conversions This feature was mentioned in 168 Iterable reviews.

Report on audience demographics and engagement This feature was mentioned in 160 Iterable reviews.

As reported in 42 Iterable reviews. Provides native A/B testing for content and campaigns.

Allows users to build and analyze customer profiles. 42 reviewers of Iterable have provided feedback on this feature.

Presents messaging depending on customer behavior. 43 reviewers of Iterable have provided feedback on this feature.

Presents messaging depending on customer context. This feature was mentioned in 37 Iterable reviews.

As reported in 32 Iterable reviews. Content triggered by customer's given geolocation.

As reported in 42 Iterable reviews. Emails triggered by customer activity or behavior.

Based on 41 Iterable reviews. Messages triggered by customer activity or behavior.

Provides recommendations based on customer metrics. 34 reviewers of Iterable have provided feedback on this feature.

Calculates and presents customized discounts. 30 reviewers of Iterable have provided feedback on this feature.

Personalizes web experiences and presented content based on customer metrics. This feature was mentioned in 28 Iterable reviews.

Allow users to edit text and themes on email templates This feature was mentioned in 16 Iterable reviews.

Provide a library of stock images to use for emails 14 reviewers of Iterable have provided feedback on this feature.

Offer email proofing capabilities This feature was mentioned in 15 Iterable reviews.

Provide mobile responsive email templates 15 reviewers of Iterable have provided feedback on this feature.

Offer pre-made email templates This feature was mentioned in 15 Iterable reviews.

As reported in 17 Iterable reviews. Allow users to create their own email templates

Based on 16 Iterable reviews. Use drag-and-drop HTML editing to create email templates

As reported in 16 Iterable reviews. Provide analytics reporting so that users can see how their campaigns perform

Allow for users to identify potential issues that would stop their emails from sending 13 reviewers of Iterable have provided feedback on this feature.

Integrate with email software or email marketing and marketing automation platforms This feature was mentioned in 13 Iterable reviews.

Ability to share email templates via a link to collect feedback on the created emails easily 14 reviewers of Iterable have provided feedback on this feature.

As reported in 30 Iterable reviews. Enables users to send mass text message campaigns

As reported in 27 Iterable reviews. Facilitates two-way text messaging to encourage consumer engagement and loyalty

Provides the ability to schedule single or bulk text messages to recipients on a specific date and time 29 reviewers of Iterable have provided feedback on this feature.

As reported in 26 Iterable reviews. Provides automatic text message replies to recipients

Provides automatic URL shortening to use less characters via text This feature was mentioned in 26 Iterable reviews.

Sends out multimedia via text messages, such as coupons, pictures, and audio This feature was mentioned in 25 Iterable reviews.

Based on 26 Iterable reviews. Offers features for personalizing text messages based on customer information or past behavior

Based on 25 Iterable reviews. Allows users to establish automated workflows and triggers to deliver transactional text messages

Uses external data sources to improve customer profiles.

Can be updated to accept new sources and types of data. This feature was mentioned in 10 Iterable reviews.

Can act as a content marketing platform.

Can engage with customers across any device with a consistent message.

Provides analysis of marketing program ROI and efficiency.

Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.

Uses artificial intelligence to provide suggestions based on desired outcomes.

Based on 164 Iterable reviews. Test variations of a push notification on a portion of users and track conversions

Personalize messages with contextual data such as customer names or product recommendations 165 reviewers of Iterable have provided feedback on this feature.

As reported in 133 Iterable reviews. Enhance messages with images, emojis, animated gifs, or videos

Based on 148 Iterable reviews. Integrate with third-party marketing or e-commerce software

Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). 38 reviewers of Iterable have provided feedback on this feature.

As reported in 38 Iterable reviews. Automates the testing and optimization of customer-facing messaging and campaigns.

Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). This feature was mentioned in 39 Iterable reviews.

Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 38 reviewers of Iterable have provided feedback on this feature.

As reported in 38 Iterable reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data.

As reported in 37 Iterable reviews. Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.

Based on 35 Iterable reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.

Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. This feature was mentioned in 33 Iterable reviews.

Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 35 Iterable reviews.

As reported in 28 Iterable reviews. Provides pre-built or customizable performance reports

Automates tasks and features for added convenience 28 reviewers of Iterable have provided feedback on this feature.

Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 22 Iterable reviews.

Based on 21 Iterable reviews. Text enables landline phones so users can receive text messages sent to an existing business number

Provides businesses with 5- to 6-digit short codes for running text marketing campaigns This feature was mentioned in 24 Iterable reviews.

Based on 25 Iterable reviews. Facilitates the integration of text messaging into existing business applications through an SMS gateway API

Based on 12 Iterable reviews. Allows users to generate text based on a text prompt.

Condenses long documents or text into a brief summary. 12 reviewers of Iterable have provided feedback on this feature.

Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications

Enables users to send mass WhatsApp marketing campaigns

Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty

Offers features for personalizing WhatsApp messages based on customer information or past behavior

Allow users to share promotions with subscribers via WhatsApp

Provides automated WhatsApp message replies to recipients

Deliver tailored promotions to specific audience segments

Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API

Allow customers to browse, discover, research, purchase, and complete payment in real-time

Provides analytics on opt-ins, open and delivery rates, and click-throughs

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

As reported in 11 Iterable reviews. Capability to perform complex tasks without constant human input

Based on 11 Iterable reviews. Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting 12 reviewers of Iterable have provided feedback on this feature.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 15 Iterable reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 16 reviewers of Iterable have provided feedback on this feature.

Based on 15 Iterable reviews. Improves performance based on feedback and experience

Based on 14 Iterable reviews. Engages in human-like conversation for task delegation

Based on 14 Iterable reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 14 Iterable reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input This feature was mentioned in 24 Iterable reviews.

As reported in 23 Iterable reviews. Ability to break down and plan multi-step processes

As reported in 23 Iterable reviews. Works across multiple software systems or databases

As reported in 24 Iterable reviews. Improves performance based on feedback and experience

Based on 25 Iterable reviews. Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives This feature was mentioned in 24 Iterable reviews.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

As reported in 10 Iterable reviews. Capability to perform complex tasks without constant human input

Works across multiple software systems or databases 10 reviewers of Iterable have provided feedback on this feature.