Hightouch Reviews & Product Details

Hightouch makes it easy to activate data directly from Snowflake into tools like Braze, Iterable, and HubSpot without custom pipelines. I can build audiences and sync attributes in a no-code way, while still having the flexibility to use SQL for complex models. It’s reliable, transparent, and helps us move faster by bridging data warehouse and marketing tools without requiring heavy engineering support. Review collected by and hosted on G2.com.

Some sync jobs can take longer than expected depending on volume, and scheduling options aren’t always as granular as I’d like. While the integrations are strong, advanced transformations sometimes still require workarounds. Pricing can also be steep for organizations with large contact volumes, so cost management needs to be considered early. Review collected by and hosted on G2.com.

Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms. Review collected by and hosted on G2.com.

The manual effort required to define data filters and establish a consistent naming convention for audiences highlighted a need for more automation and collaborative features within the platform. Review collected by and hosted on G2.com.

I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers. Review collected by and hosted on G2.com.

We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue with HT, but with Quickbooks. When we integrated it with our platforms’ database, errors appeared, and these errors stemmed from the MySQL database, not HT.I’m not sure how HT can enhance safeguards in this scenario, but I thought I’d mention it. Review collected by and hosted on G2.com.

I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day.

Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around.

Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends.

What I love most:

1. Effortless setup

2. Intuitive UI

3. Error handling

4. Built‑in analytics Review collected by and hosted on G2.com.

The pricing of the product should be more transparent. Review collected by and hosted on G2.com.

It was an easy to use and simple tool for making our datalake accessible to business teams. Review collected by and hosted on G2.com.

After having used Hightouch for more than 2 years, they decided to completely change the conditions of us making it unaffordable, all within 2 months. And they did not communicate properly about the changes making our account completely unaccessible, and leaving us with no way to migrate our data. I would not trust them again with any of my data or any business sensitive process. Review collected by and hosted on G2.com.

Hightouch has proven very useful for target-grabbing data from one system and funneling it into another, which was essential to us in light of a lack of sufficient integrations in our middleware systems in getting data to our destinations. The UI is very user-friendly and the options were plentiful. Review collected by and hosted on G2.com.

Nothing to improve at this point. Hightouch has proven sufficient! Review collected by and hosted on G2.com.

I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging. Review collected by and hosted on G2.com.

The error messages could be more descriptive to understand what issues are. Review collected by and hosted on G2.com.

Hightouch makes it incredibly easy to activate data from our warehouse and sync it to downstream tools like Salesforce, HubSpot, and Facebook Ads without needing to build custom pipelines. The UI is intuitive, and the integration setup is fast — we were able to get value within hours. The support team is also very responsive and knowledgeable, and features like audience segmentation and sync scheduling are robust and reliable. It really empowers our marketing and sales teams to act on real-time data without engineering bottlenecks. Review collected by and hosted on G2.com.

While Hightouch covers most of our needs, the pricing can scale quickly as data volume and destinations increase, which might be a concern for smaller teams. Additionally, although the UI is user-friendly, some advanced logic or transformations still require SQL knowledge — which can be a barrier for non-technical users unless they're trained. More built-in templates or drag-and-drop tools for transformations would be a nice improvement. Review collected by and hosted on G2.com.

I've found the HTTP destination lately which was a game changer for me. And found the support team really helpful in assisting me in a use case. Review collected by and hosted on G2.com.

I cant't think of other improvements so far. Review collected by and hosted on G2.com.

Very easy to source the data from various database and convert them into segments Review collected by and hosted on G2.com.

Please improve the response time, else all looks amazing Review collected by and hosted on G2.com.