--- title: Hightouch Reviews meta_title: 'Hightouch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 397 reviews by the users' company size, role or industry to find out how Hightouch works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 397 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Hightouch Reviews **Vendor:** Hightouch **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.6/5.0 **Total Reviews:** 397 ## About Hightouch Hightouch is the leading data and Agentic Marketing Platform for modern marketing teams. Trusted by brands like Domino’s, Autotrader, cars.com, Superhuman (formerly Grammarly), and PetSmart, Hightouch helps marketers deliver personalized experiences, optimize performance, and move faster with data and AI. With Hightouch, business users can drive revenue, grow brand awareness, and maximize ROI without relying on engineering. Hightouch’s Composable Customer Data Platform (CDP), named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, collects behavioral data, resolves identities into unified Customer 360 profiles, builds audiences, syncs to 300+ destinations (including leading ad platforms), and measures campaign impact—directly from your cloud data warehouse. On top of this foundation, Hightouch’s Agentic Marketing Platform uses your complete data and all of the context from your marketing and advertising tools to power true end-to-end lifecycle and performance marketing across paid and owned channels. Purpose-built agents help you go from analyzing campaign performance, to ideating new campaigns, to generating creative, to building segments and cross-channel journeys, to activating audiences and optimization signals back into your ad platforms and downstream tools—often in minutes instead of weeks. Hightouch is built for security, compliance, and scale. Your data stays in your environment—Hightouch never becomes a system of record—and the platform meets SOC 2 Type II, HIPAA, ISO-27001, GDPR, CCPA, and Privacy Shield standards, so even the most regulated organizations can confidently use customer data to power marketing. This approach gives global teams a single, trusted foundation for activation while preserving strong governance, clear audit trails, and regional data residency requirements. ## Hightouch Pros & Cons **What users like:** - Users value the **ease of use** with Hightouch, finding it simple to sync data between applications seamlessly. (16 reviews) - Users find the **easy integration** of Hightouch invaluable for seamlessly activating data across multiple platforms. (12 reviews) - Users value the **fantastic customer support** from Hightouch, which significantly aids in setup and usage. (9 reviews) - Users appreciate the **easy integrations** of Hightouch, which simplify onboarding and enhance the overall user experience. (9 reviews) - Users find Hightouch's **easy setup** invaluable, simplifying the syncing of data across software applications effortlessly. (9 reviews) - Users value the **seamless integrations** of Hightouch, enabling efficient data transfer with minimal engineering effort. (9 reviews) - Users appreciate the **real-time data synchronization** capabilities of Hightouch, streamlining integrations effortlessly. (8 reviews) - Data Management (7 reviews) - Users appreciate the **easy platform integration** of Hightouch, enabling seamless connectivity between data warehouses and marketing tools. (7 reviews) - Setup Ease (7 reviews) **What users dislike:** - Users criticize Hightouch for its **expensive pricing** , urging for a more flexible and affordable plan for startups. (5 reviews) - Users are frustrated with **pricing issues** , feeling the plan changes make Hightouch unaffordable and inaccessible. (5 reviews) - Users face **integration issues** with Hightouch, experiencing errors and limited options that complicate usage and functionality. (4 reviews) - Users report **slow performance** during larger data pulls, impacting their overall experience with Hightouch. (4 reviews) - Users experience **syncing issues** that can delay processes and complicate interactions between systems like Snowflake and Salesforce. (4 reviews) - Users struggle with **sync issues** that require careful management of primary keys and can lead to unexpected delays. (4 reviews) - Troubleshooting Difficulty (4 reviews) - Users find the **initial debugging and schema setup challenging** , especially when syncing data between platforms. (3 reviews) - Data Management (3 reviews) - Users find the **learning curve steep** due to error reporting issues and the need for careful key management. (3 reviews) ## Hightouch Reviews ### 1. Hightouch Speeds Insight-to-Execution for Scalable Personalization and Experiments **Rating:** 5.0/5.0 stars **Reviewed by:** Josh M. | Director of Performance Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Hightouch?** Thumbtack evaluated Hightouch across audience insights and segmentation, content personalization, and campaign ideation. The biggest benefit has been accelerating the path from insight to execution by enabling marketers to independently create audiences, generate content, and launch experiments without relying heavily on DS, Engineering, or Marketing Operations. For us, this has been especially valuable as we build out Lifecycle without significant additional headcount. Hightouch works best for teams with strong data foundations and clear use cases, as there is an initial ramp to establish workflows and guardrails. Overall, it's been an effective way to scale personalization, experimentation, and campaign development without proportionally increasing resources. **What do you dislike about Hightouch?** One area of opportunity is helping teams accelerate time-to-value during onboarding. We've found the platform is most effective when use cases, data connections, and operating guardrails are defined upfront, particularly in partnership with Data Science. More structured guidance around use case prioritization and recommended validation workflows would help teams ramp faster and gain confidence in what can be self-served versus what benefits from additional review. For organizations that are still maturing their data infrastructure or lifecycle strategy, this could further shorten the path to realizing value from the platform. **What problems is Hightouch solving and how is that benefiting you?** Hightouch's primary value is enabling lifecycle teams to scale personalization, experimentation, and program development without proportional increases in headcount. By allowing marketers to independently generate audiences, create content, analyze performance, and launch campaigns, it removes dependencies on Data Science, Engineering, and Marketing Operations for many day-to-day tasks. For Thumbtack, this has both increased speed and unlocked capacity, freeing up significant time for higher-value strategic work while making it possible to build and operate new programs like Pro Lifecycle without additional resources. The result is faster experimentation, deeper personalization, and the ability to deliver more relevant customer experiences at scale. **Official Response from Kevin Swecker:** > Thank you so much for your feedback, Josh! ### 2. A user-friendly platform with powerful integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan C. | Product Marketing Lifecycle Manager, Telecommunications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Hightouch?** I loved how easy it was to start using Hightouch as a new user. Its user interface is quite intuitive and modern, which makes onboarding easy. As an end user, there is a limited set of actions I typically perform on Hightouch, and after an initial training, I have found navigating the platform effortless and even enjoyable. The UI is solid enough that even if I’m doing something new, or something I haven’t repeated long enough to form muscle memory, it feels self-explanatory so I can manage even without having to explore the documentation. Perhaps most importantly for my purview, integrations with Braze and Mixpanel have made Hightouch an invaluable tool for my company, eliminating dependencies on engineering teams and making funneling data from our app into Braze (for marketing purposes) quicker and easier than ever before. They even have a built-in AI agent which has proven super helpful in building audiences. Performance has been reliably stable in my experience, I haven’t encountered any downtime or lags. **What do you dislike about Hightouch?** There are some things that stand to be improved with the user interface, for example when it comes to data visualization (“Charts” under “Intelligence”): Pie chart is not available as an option, sorting options are not available when you have multiple “Group by” dimensions, and the data labels for the bars on a bar chart are truncated. Also, data isn’t automatically refreshed and you must manually click a button to refresh a dashboard or a chart. For me these are minor concerns, as these features are far from being a significant use case for me on Hightouch. Also, this is probably a me thing, but I haven’t really gotten to the point where the internal terminology (e.g. “Activation,” “Customer Studio” on the navigation panel) is not confusing to me. **What problems is Hightouch solving and how is that benefiting you?** Hightouch has significantly expedited our “time to market” from identifying a new data need for marketing use to when it’s available on Braze and ready to use in campaigns and segments. With the abilities afforded by Hightouch and its seamless integrations, I no longer have a bottleneck caused by a dependency on developer availability and prioritization as a marketing person. It has saved so much time and allowed us to become a lot more specific with our targeting, meaning we can send more timely, and more personalized messages to users, tailored more than ever before to where the user is lifecycle-wise. **Official Response from Kevin Swecker:** > Thank you so much for your feedback, Jonathan! ### 3. From simple syncs to high-performance advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Simone I. | Digital Marketing Technology Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2025 **What do you like best about Hightouch?** Hightouch enabled a smooth and rapid setup of both development and production environments, with seamless integration to our datalake and efficient activation of destinations like Meta and Google Ads using first-party data. It also made audience segmentation intuitive and allowed for easy and reliable syncing of audiences to external platforms. We are now looking to further capitalize on our Conversion API setup to move beyond simple email/phone identifiers. The ability to use multiple identifiers to increase our match rate is a massive strategic advantage that Hightouch facilitates perfectly. **What do you dislike about Hightouch?** The manual effort previously required to define data filters and establish consistent naming conventions highlighted a need for more automation. However, the platform is clearly evolving. We are looking forward to seeing more collaborative features that further reduce manual overhead as we scale our audience library. **What problems is Hightouch solving and how is that benefiting you?** Hightouch effectively solved the challenge of activating customer audiences directly from Databricks to Meta and Google Ads, eliminating manual exports and drastically reducing time-to-market. Currently, we are evaluating the Identity Resolution feature to solve the anonymous-to-known use case. This ensures that our CRM and other downstream systems stay perfectly in sync with the most accurate customer data available. ### 4. Effortless Data Activation with Hightouch **Rating:** 5.0/5.0 stars **Reviewed by:** Roman P. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Hightouch?** I love that Hightouch is simple to use and integrate, which made it very quick for us to start getting value out of it. I find it technical enough to boost our data engineering efforts. It's great that we could quickly scale from Google Ads offline conversion across all our MarTech systems, like our CRM and Facebook, and even in our reporting layer with Google Sheets, sending data to various API points. The simplicity of orchestration and the wide range of capabilities really make this tool very agile. Additionally, it cuts the cost of maintenance and allows us to focus more on feature enablement and scaling rather than on connection maintenance. The quick experimentation with Google Ads OCI brings budget efficiency and scalability without the associated development work. I also appreciated the very quick and simple initial setup, which allowed us to see results in a very short time. **What do you dislike about Hightouch?** The UI in general is not very well for big accounts: filtering is difficult, labeling and organization of personal space can get better. Making it easier to filter what is important for me, reduce load times, provide better search experience and labeling. **What problems is Hightouch solving and how is that benefiting you?** Hightouch activates data across tools, removing the need to support connections internally, simplifying monitoring and deployment, and keeping everything up to date easily. **Official Response from Kevin Swecker:** > Thank you for your feedback, Roman! We really appreciate it. ### 5. Powerful Custom SQL, Flexible Delivery Timelines, and Connectors That Cover Everything **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Hightouch?** Custom SQL transformations, infinitely customizable delivery timelines, a wide range of connectors, and custom alerts are the most usable tools for me. Rather than having to customize the tables I’m delivering to Hightouch for each output or client, the custom transformation layer within HT can handle that. The customizable delivery timelines also mean it can check repeatedly, in sync with my systems’ schedule, for when to push updates instead of only doing it “once a day.” The variety of connectors means I basically don’t have to use any other service just to get data where it needs to go. And with customized alerts (including connections to Slack), I can get pinged when something goes wrong. **What do you dislike about Hightouch?** The new interface is harder to navigate than the old one. It can take a very long time to push to some destinations. **What problems is Hightouch solving and how is that benefiting you?** We don't have to build any integrations with an enormous number of destinations. It reduces both maintenance & development costs, and that in itself pays for the cost of the product. **Official Response from Kevin Swecker:** > Thanks so much for your feedback! ### 6. Quick Setup, Fast Value, and Constantly Improving Features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Hightouch?** Ease of setup and impact. It's always been so quick to get value from the work the team does in the platform. They update the features of the product constantly and each successive release feels like its exactly the thing my team needs. **What do you dislike about Hightouch?** You do need to know your data so in the event you operate as a segmented team without singular points of contact for business context and data setup, it could be a struggle to get value as quickly from the platform. **What problems is Hightouch solving and how is that benefiting you?** They manage most of our APi integrations to our various marketing platforms. Its a cost effective way for us to have a reliable connection across our marketing platforms to the underlying data that is needed to drive the right customer outcomes ### 7. Empowers Personalization with Swift, Efficient Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2026 **What do you like best about Hightouch?** I use Hightouch for all our personalization efforts, from audience building to activating across the entire omnichannel. I really appreciate how it eliminates the need for heavy engineering support and simplifies system monitoring. This allows for faster operations and a focus on high-impact priorities. The tech is great and works well, but what I like the most is the people that support us—they're great to work with. The tech support responds within minutes for any requests our team has and understands our needs without needing much explanation. The data sync feature is particularly valuable; it makes technical tasks easy, even for non-technical people—it's like an easy button. The initial setup was very easy, completed within a week. **What do you dislike about Hightouch?** It's a choose your own adventure with the platform which makes it super flexible but that flexibility can lead to over engineering quickly. Would be great to have designed patterns in the platform that can be reused from org to org. **What problems is Hightouch solving and how is that benefiting you?** I use Hightouch for personalization efforts, simplifying engineering tasks, and system monitoring. It enables faster operations, letting us focus on high-impact priorities. ### 8. Effortless Data Syncing with Outstanding Support (shoutout to Tyler Knight) **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan P. | Principal Analytics & Data Strategy Advisor, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Hightouch?** I really appreciate the customer support for Hightouch, especially when it comes to getting data from point A to point B. Talonight was particularly helpful for figuring out APIs, documentation, and what it takes to transfer information from one source to another. The human support via Slack is super responsive and prompt, which has meant a lot to me and my team. I also enjoy the customization features and the ability to allow access controls, role-level security, and other elements, so that Hightouch works effectively for me. The initial setup was ready to go from day one, and in terms of the setup and implementation, it was as simple as I can remember. The customer support has been world-class, with responsiveness and letting me know when something has a solution, along with providing different options and only closing the ticket when I confirm everything is good to go. Shout out to Tyler Knight, my customer success engineer; I appreciate working with you. **What do you dislike about Hightouch?** nothing comes to mind ATM **What problems is Hightouch solving and how is that benefiting you?** I use Hightouch to sync terabytes of data from warehouses to marketing platforms, enabling automatic updates for email, push, and text notifications for enterprise marketing initiatives. **Official Response from Kevin Swecker:** > Thanks so much for your feedback, Nathan! ### 9. Actionable Insights That Help Me Work Faster **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Hightouch?** It creates insights that I can action upon immediately and it helps me do my work faster. **What do you dislike about Hightouch?** Sometimes the agent will make incorrect assumptions that I will have to identify and change, so that it calculates things correctly in the future. I dislike when it makes assumptions when I am not aware of them. **What problems is Hightouch solving and how is that benefiting you?** Hightouch solves a data connection problem by connecting the dots faster than I could, which helps me tackle business challenges more quickly. The Lifecycle Studio also helps reduce creative design delays by producing really great email templates in minutes instead of hours, days, or even weeks. ### 10. Empowers AI Decisioning with Near Real-Time Data **Rating:** 5.0/5.0 stars **Reviewed by:** Alvaro M. | Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2026 **What do you like best about Hightouch?** I really like Hightouch's combination of great support and a fast-evolving product. The team is very responsive and hands-on during implementations and experiments. The platform keeps shipping meaningful features, especially around AI Decisioning. On the support side, the team is very close to us, reviewing queries, debugging performance issues, and suggesting best practices. They are also very quick and effective in answering our questions. The AI Decisioning capabilities were powerful enough to increase new account activations by around 30%. **What do you dislike about Hightouch?** Performance on very large queries can be a bit of a pain. For heavy workloads, like hundreds of millions of rows, we sometimes see long runtimes, and it requires collaborative tuning with our data team. It would be helpful to have built-in query optimization patterns and proactive hints in the UI. Also, for runs that exceed a certain duration, a more detailed breakdown of which step or subquery dominated the time would be beneficial. The initial setup was also a bit challenging, especially with the first connection to our Databricks warehouse. Getting the right permissions and access roles for Hightouch to read necessary schemas and tables was the most complex part. **What problems is Hightouch solving and how is that benefiting you?** Hightouch solved our timeliness issue, allowing near real-time data syncing with marketing platforms, keeping audiences updated. The AI Decisioning feature increased new account activations by around 30%, supported by great, responsive assistance from the team during implementations and experiments. ### 11. Empowers Our Datalake with Seamless Data Activation **Rating:** 5.0/5.0 stars **Reviewed by:** Marcelo D. | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Hightouch?** I use Hightouch as my main data collection and CDP platform, and I love how it serves as a powerful connector for activating data to Meta, Google, Adobe, and other vendors. I appreciate that it brings customer data directly into my datalake in Databricks in real time, which avoids the creation of data silos and allows me to activate that data easily; it's like giving superpowers to my datalake. The platform complies well with cybersecurity requirements, which is critical for Financial Services, and supports IP whitelisting, private link for data connections, and access management through SSO with SCIM provisioning. I find it easy to use, and I'm happy with how the pricing scales, so it doesn't become a huge cost issue. Additionally, I enjoy that the team is very open to suggestions and feature requests. **What do you dislike about Hightouch?** They are still growing their destination connectors, so sometimes I miss them. Also, directly connecting incoming events to a destination is possible but could be easier to do. If I want to connect incoming Hightouch events to a destination (say, Meta) I usually have to ingest such events into my datalake, and then do a reverse ETL to bring it to Meta. I would like to have a native way to bring events directly into Meta, skipping the delay of ingesting them to the datalake before doing a rETL. Easy in general, but it was a bit painful to set up private links with our Azure environment. It looks like AWS support is easier than Azure to be done. **What problems is Hightouch solving and how is that benefiting you?** Hightouch integrates customer data into my Databricks datalake, preventing data silos. It activates data across tools in a low-code environment, leveraging first-party data efficiently. It meets our cybersecurity needs and enhances datalake capabilities for real-time data flow. **Official Response from Kevin Swecker:** > Thanks so much for your feedback, Marcelo! ### 12. Top-Tier Alerting and Detailed Logs for Reverse ETL Syncs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Hightouch?** The alerting is top tier for reverse ETL syncs. Unlike some other reverse ETL tools, Hightouch surfaces detailed error and provides detailed logs to help you troubleshoot sync issues when they arise. The wide variety of sources for reverse ETL syncs makes it easy for me to move data where I need for various audiences. For example: CRM software, customer service support ticket software, instant messaging apps (Hightouch can post CSVs of synced data!), marketing platforms, etc. For our non-technical colleagues, the UI makes it very easy for them to create audiences and segments with 0 code/sql . **What do you dislike about Hightouch?** The UI has a few unintuitive things, but they are easy to navigate around with some familiarity. It fundamentally has two major features, reverse ETL (for engineers) and audience building (no code), that you kind of need to treat as two different products. For example: you may need to create the same model in both sections of the website to make it available to each. **What problems is Hightouch solving and how is that benefiting you?** It helps our marketing, growth and sales teams build audiences with 0 code. It also helps our data engineering team easily move data between many different systems to wherever it is needed. ### 13. Its seamless data synching and comprehensive features have greatly streamlined our operations. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2023 **What do you like best about Hightouch?** It's simple to use, provides comprehensive log of updates and errors which make it really simple to troubleshoot. **What do you dislike about Hightouch?** When 1 field was not mapped into warehouse column, the whole sync failed without giving any error. We only found it days later which caused disruptions. **What problems is Hightouch solving and how is that benefiting you?** Hightouch solves the challenge of efficiently synching large volumes of data between Snowflake and SFDC which benefits our company by ensuring accurate up to date information across systems. ### 14. Customer Studio Enables Powerful Self-Service Audiences and Easy Sync Across Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Hightouch?** Customer Studio is a great option for data folks to set up a solid self-service tool for our colleagues, so they can create audiences and sync them across many different tools. **What do you dislike about Hightouch?** The differences between the rETL models and Customer Studio aren’t very clear to me, and it’s not obvious how they’re meant to be distinguished. I wish the pricing model wasn't based on the # of syncs **What problems is Hightouch solving and how is that benefiting you?** Our marketing and sales teams can generate audiences without writing any code, which makes the process much easier and more accessible for everyone. Getting integrated was a pretty simple process ### 15. The only solution with all the integrations I needed **Rating:** 4.5/5.0 stars **Reviewed by:** Nate H. | Customer Success Rep, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Hightouch?** Very good to work with. When I needed to make changes to our integrations, they were quick and helpful with questions that I have. **What do you dislike about Hightouch?** I'd love to see a lower priced starter plan, to know I have a cap but also room to work with. **What problems is Hightouch solving and how is that benefiting you?** We're able to integrate our site data, database warehouse, CRM and CSP together. Data can then be shared between all of these different sources. Everything is automatically synced after we query our database, and it goes straight to our CRM and our CSP. **Official Response from Kevin Swecker:** > Thank you for taking the time to leave a review, Nate! ### 16. Quick, Easy Access to Actions and Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2026 **What do you like best about Hightouch?** Super user friendly! Quick & easy to actions and insights. **What do you dislike about Hightouch?** Need a general understanding of our data structure, but is easy if set up correctly. **What problems is Hightouch solving and how is that benefiting you?** Quick, targeted customer segmentation in email & SMS. ### 17. Personalized Multichannel Campaigns Based on In-Product Behavior **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Hightouch?** Hightouch made it very easy for me to send targeted, multichannel marketing campaigns based on customer/user in-product behavior. **What do you dislike about Hightouch?** No complaints. I was not involved in the technical setup between our data warehouse and our CRM+Marketing Automation Platforms, so I can't speak to the set-up and integration work required. But the data in our CRM/MAP was accurate and up-to-date across a large userbase. **What problems is Hightouch solving and how is that benefiting you?** It's challenging to launch relevant, personalized marketing campaigns based on user behavior. As a marketing leader at a software company with a PLG motion, the ability to easily deploy personalized campaigns is mission-critical to hitting revenue goals. Hightouch made user data visible, actionable, and trustworthy, allowing me (and the team) to create and deploy effective campaigns with ease. **Official Response from Kevin Swecker:** > Thanks for taking the time to share your feedback! ### 18. HightTouch really came through for us. It was a breeze to set up and the support team was fantastic. **Rating:** 5.0/5.0 stars **Reviewed by:** Abey T. | Jr Data Engineer at Solid Professor., Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about Hightouch?** I love how easy it is to integrate with our data stack and how responsive the support team is when it comes to issues and blockers. **What do you dislike about Hightouch?** We initially used HT to automate invoice generation with Quickbooks, but stopped due to lack of safeguards to reduce user errors. This isn’t an issue with HT, but with Quickbooks. When we integrated it with our platforms’ database, errors appeared, and these errors stemmed from the MySQL database, not HT.I’m not sure how HT can enhance safeguards in this scenario, but I thought I’d mention it. **What problems is Hightouch solving and how is that benefiting you?** We’re syncing our legacy library with our new platforms library since all new content is currently generated in the legacy library. ### 19. Intuitive, super‑quick setup with clear sync insights **Rating:** 4.5/5.0 stars **Reviewed by:** Muhammad Imran H. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Hightouch?** I’ve been using Hightouch for over a year now, and it’s become the easiest part of my day. Initial setup and day to day runs are super intuitive. I was able to connect Hightouch to Snowflake warehouse in under five minutes—no hoops, no hidden configs. The UI is the best part of this tool - It is super intuitive: models and syncs are laid out in a way that just makes sense, and I never feel lost clicking around. Whenever a sync hiccups, the “Errored Rows” page is a lifesaver. I can see exactly which records failed and why, fix them in my source. Plus, the built‑in charts give me a quick pulse on how things are running—sync durations, MQR (monthly queried rows), usage trends. What I love most: 1. Effortless setup 2. Intuitive UI 3. Error handling 4. Built‑in analytics **What do you dislike about Hightouch?** The pricing of the product should be more transparent. **What problems is Hightouch solving and how is that benefiting you?** We were maintaining homegrown cron jobs and scripts just to push Snowflake data into apps—every tiny schema change meant diving back into code, and failures stayed hidden until a sales rep noticed stale data. Hightouch replaces all of that with a simple, no‑code UI. Now our reverse ETL is bulletproof, and our teams get fresh data without ever opening a script. ### 20. Data connections made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Brian K. | Business Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Hightouch?** I like how easy Hightouch makes it to connect data across different sources in order to complete analyses and uncover insights. I also like how intuitive the system is to use to set up things like error flagging. **What do you dislike about Hightouch?** The error messages could be more descriptive to understand what issues are. **What problems is Hightouch solving and how is that benefiting you?** Hightouch allows us to integrate data across a disparate set of sources so we can perform deep analyses even when information is not in formats that traditionally link with one another. ### 21. Very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo M. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Hightouch?** I've found the HTTP destination lately which was a game changer for me. And found the support team really helpful in assisting me in a use case. **What do you dislike about Hightouch?** I cant't think of other improvements so far. **What problems is Hightouch solving and how is that benefiting you?** I wanted to connect Snowflake to Intercom. It will help us to replace an inhouse solution that was hard to configure and took a lot to maintain, so is lowering our cost. ### 22. No Longer Wait for Dev Hours to Deliver Personalized Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2025 **What do you like best about Hightouch?** Hightouch has allowed the Marketing and Data teams to deliver composable and managed data back into third party ads platforms: delivering personalized and well targeted campaigns quickly. Prior to Hightouch, the Marketing team had to advocate for Dev hours in a prioritization meeting to implement any first party data share. This was very difficult and often resulted in implementations that worked initially but were not managed by the Dev team and would eventually break. **What do you dislike about Hightouch?** The least helpful part of Hightouch is the debugging process for the http request connectors. **What problems is Hightouch solving and how is that benefiting you?** Hightouch helps us better leverage first party data outside of our data warehouse and back into our marketing tools. It has allowed the Marketing team to deliver results through the death of pixel based tracking without the help of the Dev team. ### 23. HighTouch is non-technical user friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Anna-Lisa D. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** HighTouch allows me as a product manager to tweak and edit our data integration between our platform/data warehouse and our CRM tool, HubSpot. Its connection with mongo and snowflake allows us to easily filter and query the data before we sync it. **What do you dislike about Hightouch?** HighTouch needs to improve their error reporting, especially for large batches. Right now it takes a long time to generate the error report in a CSV with line items but it would help us better troubleshoot to be able to get this faster/at all. Also needs better logging when errors occur. **What problems is Hightouch solving and how is that benefiting you?** We need to connect customer data from our data systems (mongo, snowflake) to HubSpot, our CRM tool. It allows us to filter out any unnecessary data through JSON queries and easily schedule these jobs to run daily and in order via sequences. ### 24. Amazing CDP that meets all the needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2025 **What do you like best about Hightouch?** Real-time data syncing from the warehouse to downstream tools. **What do you dislike about Hightouch?** Nothing so far, as the functionality works as expected. **What problems is Hightouch solving and how is that benefiting you?** Hightouch solves syncing data from our warehouse to tools (CRM, marketing, GTM, etc.) automatically and in real‑time. It empowers marketing to self‑serve, saves engineers time, and also ensures data consistency. ### 25. Ship data between platforms within minutes! **Rating:** 5.0/5.0 stars **Reviewed by:** Yi Yun T. | Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Hightouch?** Easy to use interface, such that you can set up sources, destinations and syncs within minutes. I love the sequences feature, which helps to ensure that the syncs are run in sequence. Integration with commonly used platforms are a breeze. Without hightouch, we would be spending so much more time in developing solutions rather than activating campaigns and analyzing data. Love it! Customer support is fantatstic too. Highly recommended! **What do you dislike about Hightouch?** Pricing model could be more friendly for start-ups by going by number of destinations instead of number of syncs. Reason being, there are many individual use cases, that require separate syncs, so it is difficult to limit the number of syncs. **What problems is Hightouch solving and how is that benefiting you?** Bringing data together from multiple platforms, especially from the database and warehouse into other services downstream such as marketing automation tools, googlesheets, CRM tools etc. ### 26. Hightouch **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Renewables & Environment | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Hightouch?** The introduction of the Personalization API allows for real-time querying of data warehouse models with sub-30 millisecond latency, enabling personalized experiences within applications. **What do you dislike about Hightouch?** It could be clearer and faster error reporting, especially for large batches, and better logging when errors occur. **What problems is Hightouch solving and how is that benefiting you?** It is super easy to monitor the data sync. ### 27. Amazing Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** The ease of Use UI and the readily avilable support integration through slack. Also love how many integrations they have **What do you dislike about Hightouch?** None in particular. One are to improve - the how to documentation **What problems is Hightouch solving and how is that benefiting you?** It saves time for us when we need to send back the data to our backend team. Reduces our engineering efforts in setting up that internally and makes our life easier saves us so much time for the marketing team ### 28. Hightouch unlocks new capabilities for our data team **Rating:** 4.5/5.0 stars **Reviewed by:** Brett W. | Sr Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2024 **What do you like best about Hightouch?** Hightouch is an extremely flexible platform, when we're deciding how to do something I can't tell you how many times the answer is "we can do it with hightouch". **What do you dislike about Hightouch?** The most difficult part of using hightouch is how the user needs to be extremely careful with their primary keys, especially with event driven syncs. I wouldn't necessarily trust a less experienced analyst or engineer to get everything set up correctly. **What problems is Hightouch solving and how is that benefiting you?** Hightouch lets us set up real time alerts to slack so stakeholders can know as soon as something they care about happens in the platform. This supports both our ops and product teams. We also use it to sync data transformed with dbt in our data warehouse to financial planning tools, customer service platforms, and a few other places. ### 29. Reverse ETL is made easy with simple SQL coding **Rating:** 5.0/5.0 stars **Reviewed by:** Derek P. | Senior Analytics Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2023 **What do you like best about Hightouch?** The ability to reverse ETL sync to push data into third-party platforms increases data accessibility. **What do you dislike about Hightouch?** I haven't seen nor come across anything I dislike about the product. **What problems is Hightouch solving and how is that benefiting you?** When our sales department wanted to view information on our clients, Salesforce wouldn't provide the complete picture unless manual data entry was done. The ability to do a reverse ETL sync unblocks this issue. ### 30. Excelent **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos C. | Investor and Advisor, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Hightouch?** AI Decisioning for create personalized user jorney. I love the idea to connect hightouch with my actual CDP from Insider and operate some AI tools **What do you dislike about Hightouch?** Maybe, include BR suport for brazillian customers **What problems is Hightouch solving and how is that benefiting you?** Organize my customer data and explore communication journeys in order to improve my product convertion ### 31. Easy to use reverse ETL tool **Rating:** 4.5/5.0 stars **Reviewed by:** Raghul s. | Data Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Hightouch?** Easy to integrate with diffrent destinations. They have good customer support. Nicole DeSantis from customer support has helped me debug issue faser and very responsive. **What do you dislike about Hightouch?** Schema and debugging was harder to setup initally. **What problems is Hightouch solving and how is that benefiting you?** I use Hightough to write data from warehouse to diffrent tools, and it has helped me do it seamlessly. ### 32. Easy to use Composable CDP **Rating:** 4.5/5.0 stars **Reviewed by:** William W. | Sales Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2024 **What do you like best about Hightouch?** There's a seamless workflow for our data team to create data frames, and for systems owners to connect that data. **What do you dislike about Hightouch?** Its object associations in HubSpot could be improved **What problems is Hightouch solving and how is that benefiting you?** Getting ecommerce data into hubspot ### 33. it was amazing experience and it is compatible with other software and tools that we use. **Rating:** 5.0/5.0 stars **Reviewed by:** Parth Y. | Sales Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2024 **What do you like best about Hightouch?** tools are trusted by other high profile MNCs. **What do you dislike about Hightouch?** Not that i can think of, However, All the tools that they have increasing their potential would make them more amazing. **What problems is Hightouch solving and how is that benefiting you?** accuracy in customer data platform. ### 34. Saved us hours of time and effort **Rating:** 4.5/5.0 stars **Reviewed by:** Adam B. | Revenue Operations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Hightouch?** Before implementing Hightouch we had get our dev teams involved in updating our Salesforce integration to include new data points, this would often take weeks to fit into a sprint or have it prioritised at all. Since using implementing Hightouch we've been able to removed the dev teams from the process and now we can jump in and add new syncs and models anytime we need to it's been a lifesaver to our RevOps team **What do you dislike about Hightouch?** Not much bad to say about Hightouch, we have a simple implementation right now. If I had to nitpick right now some of the UI could be updated to better show which models and syncs are linked but pretty minor **What problems is Hightouch solving and how is that benefiting you?** Our speed to update data points from Snowflake to Salesforce has reduced dramactically, we no longer wait weeks to have work prioritised by dev teams and can just add and update as needed ### 35. Connecting to CRM pipelines **Rating:** 4.5/5.0 stars **Reviewed by:** Kush P. | Data Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Hightouch?** Very intuitive to connect warehouses to CRM. **What do you dislike about Hightouch?** Mainly was the pricing that was what I disliked. **What problems is Hightouch solving and how is that benefiting you?** Connecting platform data to CRM to track clients. ### 36. Good product, good service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Hightouch?** It works well. Good customer service. Good value. **What do you dislike about Hightouch?** The user interface is not super intuitive, but easy to learn. **What problems is Hightouch solving and how is that benefiting you?** Sync between systems ### 37. Easy to use, responsive team. **Rating:** 5.0/5.0 stars **Reviewed by:** Sam F. | Head of Software, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2023 **What do you like best about Hightouch?** I was able to get Hightouch connected to my application and Churnzero very quickly and I had my first sync running within 15 minutes. The UX is simple, and the way the data is structured is smart. Example: I decided to export some of my data to a spreadsheet, and I was able to use the same query very easily but simply hooking it up to a new destination. **What do you dislike about Hightouch?** The pricing model is a struggle for me because the structure of my data means I will need a lot of "syncs" which will be expensive. That said, I had at least three Hightouch team members working on me to help me figure out what we could do to make it work. **What problems is Hightouch solving and how is that benefiting you?** The ability to get data out of my SAAS product and into Churnzero and a spreadsheet. This entire process was MUCH faster than I expected it to be. ### 38. Intuitive & well designed product, and great experience from Sales & Service **Rating:** 5.0/5.0 stars **Reviewed by:** Maël H. | Senior Manager Analytics & Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2023 **What do you like best about Hightouch?** The path to value from the moment we started our demo was incredibly clear: we set up 3 destinations in a matter of days (and later on another 1) and were able to create models and data feeds in minutes. I can say with confidence that all 3 of our Hightouch power users LOVE the app - we have set up message automation in slack, and built a CDP that feeds automated campaigns in intercom & our marketing software. Our AE in Australia has been very supportive, putting us in touch with key people within High touch & sharing useful resources. Keep up the good work team Hightouch **What do you dislike about Hightouch?** Honestly, I can't really think of too many - will keep my eyes peeled but the app really does the trick. One suggestion for the team would be to perhaps do more webinars on how other customers are using the Hightouch app and ecosystem of partners. Not a deal-breaker but always good for inspiration **What problems is Hightouch solving and how is that benefiting you?** Hightouch allows us to push transformed, sanitised data in Snowflakes, aggregated from our many apps, and push it to where it matters : automated notifications, cases and messages to our own teams, data-driven in app messaging and outreach via email to our customers, etc. ### 39. The Best ETL System from DB to Systems **Rating:** 5.0/5.0 stars **Reviewed by:** Gali A. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2024 **What do you like best about Hightouch?** Over the past two years, I've worked with HT and considered it one of the best third-party API solutions. This is the one if you need API and syncing between your DB and your system! The Suport is very good also. **What do you dislike about Hightouch?** They only have the option of synchronizing from DB to the system. The reverse sync is missing. **What problems is Hightouch solving and how is that benefiting you?** Auto Upate date from the DB/Google Sheet to the systems ### 40. Hightouch - The Ideal Reverse ETL Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Michael L. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2023 **What do you like best about Hightouch?** * Contains the most common destinations for reverse ETL processes out of the box * Easy to use, takes a lot of pressure off of Data Engineering teams to focus on other infrastructure issues by providing a reliable platform to quickly push data from your warehouse into other data systems * Very helpful and flexible support team - made updates to their Redshift SSH tunnel user configuration for us to help accomodate our VPC requirements in AWS * Far superior to competitors like Snaplogic. More intuitive to use, better support team, more friendly Customer Success and Account Management teams as well. Overall far better experience with Hightouch **What do you dislike about Hightouch?** Quite honestly I have not found anything specific that I don't like about Hightouch. The only quirk we ever ran into with them was setting up the SSH tunneling to Redshift and their support team was very accomodating! **What problems is Hightouch solving and how is that benefiting you?** * Resolves the most common use cases for reverse ETL by providing an easy to use interface to connect data from our warehouse * Allows our data engineering team to focus on harder problems within the organization ### 41. The best ETL reverse **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel Angel O. | Analytics engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2023 **What do you like best about Hightouch?** With the HighTouch tool, we can enhance data by establishing data governance across the entire company. Additionally, we can save costs on hiring third-party services for data integrations, especially for Netsuite. **What do you dislike about Hightouch?** We believe that there is room for improvement in the range of available destination connectors. We would appreciate it if you could offer a wider selection of connectors to meet our diverse integration needs. **What problems is Hightouch solving and how is that benefiting you?** The issue that HighTouch is addressing is the data integration challenge involving multiple Google Sheets feeding into Netsuite. With the aid of our Snowflake tool, we can use it as the central information hub where we enrich the data that various departments are working with. ### 42. The tool works, and they have one of the best support experiences I have ever seen. **Rating:** 5.0/5.0 stars **Reviewed by:** Wade W. | Director of Information and Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Hightouch?** The tool itself works very well. We use it to sync data to Salesforce and Hubspot from our data warehouse, and it does that job with ease. One of the things I have been most impressed with is the customer support experience. I don't need to use the support a lot, but it is very smooth when I do. Their support reps are available in my company slack as a connected channel. Tickets can be created directly from slack and all updates are received through that medium. I love it! They also support a few free connectors which we didn't notice until after we signed the contract, and they were a big help or us. **What do you dislike about Hightouch?** Organization within the app gets a little tricky as lots of pipelines get built. I don't have great ways to name things like syncs to make them easier to organize, but tags and folders help make that manageable. **What problems is Hightouch solving and how is that benefiting you?** We built a lot of business logic in our data warehouse, and needed ways to share the output of that business logic with the company, specifically in Sales and Marketing. This allows us to use reverse ETL patterns to sync data to Salesforce and Hubspot ### 43. Excellent product, even better team! **Rating:** 5.0/5.0 stars **Reviewed by:** John H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** As I moved away from an all-in-one CDP solution, the integration of Hightouch was instrumental in helping us make the data warehouse become the "real" source of truth. It has allowed us to be more flexible in the data that we can send to third-party systems as well as back into our application database, which is the true operationalization of data that we needed. Even more so, when we have any form of hiccups in our distribution the team at Hightouch almost feels like they are just another department within our organization. They answer every issue, nearly immediately, and handle it like it the most important thing, even when it's a mistake on our part. **What do you dislike about Hightouch?** I am not a fan of writing a "non-answer" to a question, but I honestly can't think of anything that I dislike. They were amazing from the initial sales calls all the way through day-to-day usage... **What problems is Hightouch solving and how is that benefiting you?** The best solve has been the ability to use the warehouse more effectively. We can now be slightly less critical about how something is stored and put more emphasis on how the data is used. ### 44. Best reverse ETL tool out there **Rating:** 5.0/5.0 stars **Reviewed by:** Erik J. | Data and Analytics Mentor, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2022 **What do you like best about Hightouch?** I like how easy it is to set up - less than 20 minutes to get it integrated with Snowflake, and get our first model and syncs up and running. Hightouch also just works; I've never had an issue with any of our syncs **What do you dislike about Hightouch?** Not much to dislike. I guess a few more connectors available for the longer tail of our business source app usage, especially in the HR space (i.e. BambooHR, Lever). But other than that, not much to dislike. **What problems is Hightouch solving and how is that benefiting you?** It was a very straightforward business problem that was complicated to solve before Hightouch - I have views in our data warehouse that would be useful for our business teams in their source apps. Hightouch allows me to sync these views to Salesforce, Marketo, Netsuite, etc. ### 45. Pushing to salesforce made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2023 **What do you like best about Hightouch?** Syncng to salesforce from a variety of sources without having to build the system is very efficient. This means you can standup a system to have active viable data with error handling, while you can either build out your own system, or focus on providing value. **What do you dislike about Hightouch?** It costs more money than building things yourself, however in the short run less money than paying someone to build you a system. It would be nice for built-in bidirectional sync to SFDC, that would really be a gamechanger for a lot of people and directly compete with the wildly overpriced "Heroku Connect" **What problems is Hightouch solving and how is that benefiting you?** Easy to pull data out of Salesforce with AWS products, but pushing it back in isn't as easy or efficient, not to mention HighTouch handles the database diffing so you only push data that has changed recently. ### 46. Easy to use product that powers multiple data use cases for our business **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin D. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Hightouch?** Very intuitive UX, with constant updates that improve the user experience. Partnership with Hightouch helps us get value out of our existing data that lives in our warehouse, no need for any change to schema or strict rules. The huge variety of destinations means our data team can partner with Marketing, Operations, Growth and Finance team. It has supercharged the value we deliver for our business. **What do you dislike about Hightouch?** Nothing so far, experience has been great. **What problems is Hightouch solving and how is that benefiting you?** Helping us get value from the complex queries that live in our data warehouse. Reverse ETL to the destinations available mean we can create attributes in minutes, in any tool we want, with no engineering resources. ### 47. Hightouch Review **Rating:** 5.0/5.0 stars **Reviewed by:** Alex R. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** How easy the UI is to use, how available customer support is via Slack, the ability to create sequences and schedules to easily automate the workflow, and all the plugins (Fivetran etc.) **What do you dislike about Hightouch?** To be honest there isn't anything I really dislike about Hightouch at the moment. The only thing I would like to see in the future is the ability to "copy and paste" field mappings from one sync to another. **What problems is Hightouch solving and how is that benefiting you?** Hightouch is used at my firm to pipe data from our data warehouse in Snowflake to our Sales CRM (Salesforce). We are able to get key datapoints into the CRM that we hadnt been able to in the past. ### 48. Great connector of Snowflake to Google Sheets **Rating:** 5.0/5.0 stars **Reviewed by:** Carsen L. | Enterprise (> 1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** It's easy and intuitiveto connect and automate/schedule Snowflake queries to export results to google sheets. Love that you can now import more than 25k rows of data and that it's easy to toggle between syncs and models **What do you dislike about Hightouch?** Would be nice to have exports to excel more built out, and to be able to modify models/syncs from within a g-sheet, instead of having to go to the hightouch website **What problems is Hightouch solving and how is that benefiting you?** Hightouch makes it easy to get customer data from our warehouse into g-sheets to be actioned and modified there. No waiting for reports to load, you just open the g-sheet and fresh data is already there. ### 49. Current User of Hightouch program **Rating:** 4.5/5.0 stars **Reviewed by:** Luis M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2023 **What do you like best about Hightouch?** I like a lot of things about hightouch. First thing I like the ease of navigating through each section. I really like the number of destinations hightouch has. Also the customer support team is also very knowledgable and very quick to respond. **What do you dislike about Hightouch?** I don't dislike anything about the product itself. I am only wanting a few more features which I have heard from Hightouch support team that the feature will be coming soon. **What problems is Hightouch solving and how is that benefiting you?** Hightouch is making super easy for me to take my data from my warehouse and send it to multiple destinations that benefit the organization I work for. ### 50. Data Analyst in the Sport technology sector **Rating:** 5.0/5.0 stars **Reviewed by:** Cam E. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Hightouch?** It is very easy to connect models and destinations to each other. The amount of destinations is also extremely helpful in terms of how many different places you can send and port data into. **What do you dislike about Hightouch?** Sometimes there are random bugs within hightouch, like for example we have run into an issue where newly created DBT models are not readily available in hightouch and had to have worked with CX engineers to resolve this **What problems is Hightouch solving and how is that benefiting you?** Sending data into the different SaaS applications we currently use so that we can use our data wharehouse as a CDP instead of buying a very expensive end to end solution ## Hightouch Discussions - [What is Hightouch used for?](https://www.g2.com/discussions/what-is-hightouch-used-for) - 1 comment - [View Hightouch pricing details and edition comparison](https://www.g2.com/products/hightouch/reviews?filters%5Bnps_score%5D%5B%5D=5&open_modal_url=%2Fit%2Fproducts%2Fhightouch%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fhightouch%252Freviews%253Ffilters%25255Bnps_score%25255D%25255B%25255D%253D5%26source%3Dpdp_avatar§ion=pricing&secure%5Bexpires_at%5D=2026-06-24+22%3A19%3A16+-0500&secure%5Bsession_id%5D=74362be2-1077-442c-93b9-f93396249b54&secure%5Btoken%5D=100973e43325362ba6f20105b08c15e8aacea0e64a51dc4c599ba81f7a1a60f4&format=llm_user) ## Hightouch Integrations - 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Cross-system Integration - Adaptive Learning - Decision Making **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Management ** - Monitoring & Notification - Routing And Orchestration - Data Mapping - Data Transformation **Management ** - Reporting and Analytics - Data Mapping **Analytics** - Analytics capabilities - Dasboard visualizations **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **Security** - Data Encryption - Security Standards - Communication Protocol **Integration Options** - ERP Systems - Accounting Systems - 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