Lob Reviews & Product Details

Lob is a powerful direct mail automation platform designed to simplify and scale physical mail workflows. best features like Automated Direct Mail, Address Verification, Tracking & Analytics, Templates & HTML Support & Custom Integrations Review collected by and hosted on G2.com.

Lob is a powerful platform for direct mail, but it comes with a few limitations. It primarily focuses on U.S.-based mailing, with limited international support. While it supports HTML-based templates, design flexibility can be constrained for more complex layouts. Once mail is sent, it cannot be canceled or recalled, which makes real-time troubleshooting difficult. For large-scale campaigns, Lob can be more expensive compared to traditional bulk mail providers. Delivery times may vary depending on third-party print partners, and accurate data formatting is crucial—any inconsistency can lead to processing errors. Additionally, while Lob provides robust APIs, technical knowledge is often required to set up and manage integrations effectively. Lastly, it lacks built-in A/B testing tools, requiring manual effort to compare campaign performance. Review collected by and hosted on G2.com.

{"I appreciate the robust API that Lob provides, which is flexible enough to accommodate multiple types of pieces.","I value the ability to receive real-time events for letters via webhook data, which aids in building reporting and insights.","I find the setup process relatively easy, especially for individuals who are technically oriented and familiar with APIs.","I love how Lob allows us to send direct mail on demand, executing quickly compared to traditional mail houses.","I am impressed by the speed of execution Lob offers, enabling us to quickly test, iterate, and deploy new creatives effectively.","Lob's API is one of the better ones out there, being reliable and having a relatively complete feature set."} Review collected by and hosted on G2.com.

I believe template management in Lob could be significantly improved. Currently, everything relies heavily on HTML, which poses a challenge, especially for marketing users who aren't developers. It essentially requires one to be an HTML developer to create or edit designs, which is not user-friendly for most. If Lob incorporated a Canva-like or drag-and-drop editor, it would lower the entry barrier and make interfacing with the platform much easier for the average user. Review collected by and hosted on G2.com.

From the support manager perspective, I typically use Lob to check logs, verify whether mailings were delivered, and sometimes to cancel sends. I am able to do all of these very easily, and I'm happy with the support I get if I need further assistance. Review collected by and hosted on G2.com.

The one frustration I sometimes come across is one I've set a filter, say, within Letters, and I then click into a specific letter to view the details, if I then go back to the list all of the filters are removed and I have to add them back again. Review collected by and hosted on G2.com.

well, it is working... we are using it for the last 8 years, and we didn't have issue with sending letters. Review collected by and hosted on G2.com.

1. we are using Java SKD, and there is no much support for this.

2. LOB SKD had a major version change about 2 years ago, and we had to completely rewrite our integration with LOB.

3. This version had several bugs, and it took some times to fix it.

4. about a year ago, I found a bug on the SDK. Support persom admitted that there is a bug (and this is a simple one to fix), but it did not get into the priorities. Still no fix for this. Review collected by and hosted on G2.com.

Lob provides the flexibility and control we need to successfully manage our direct mail campaigns with ease! We were able to connect their system with our CRM and database to make mail send incredibly easy and quick for us to implement. Within a month of setting up our system, we were flying and ready to send multiple mail pieces to people through an entire 4 month campaign. We have built out the system to send mail daily and have it almost completely automated at this point. Their team was incredibly helpful throughout the entire process of set up and continue to be helpful as we grow. Review collected by and hosted on G2.com.

The reporting of the delivery of the mail send has become a bit confusing as we send more mail pieces. However, this may not be in Lob's control but more on a reporting issue with the USPS system. Review collected by and hosted on G2.com.

I like lob's advanced product that allows us to make our direct mail campaigns as targeted and dynamic as our digital campaigns.

I like that lob has an excellence customer success team that has been extremely helpful, proactive and knowledgeable.

I like that lob is always trying to improve their product and help give us the best deal. Review collected by and hosted on G2.com.

Some opportunities for improvement:

1. The UI does encounter lots of bugs. It's comes up several times before when theoretically the UI could do something, but because of certain stipulations, we can’t use the UI and the Lob team has to do it for us anyway. Ie. hard to see what the final print design looks like without stitch lines. File capacity limits. limited functionality when seeing costs and sends over time.

2. Sometimes feels like the use case of the end user, someone who is not a developer and wants a simplier experience, and their experience and needs are not taken to account. Review collected by and hosted on G2.com.

Lob is a very powerful software with excellent documentation and resources to help you achieve your customized direct mail goals no matter how large or small your operation is. From a software side, the documentation and api is top notch and we have had no issues ordering significants amount of mail. It was easy to use and I was able to quickly develop a solution for our team with Lob. Within a matter of two weeks we had a fully functioning mail system with customized pieces, ready to deliver over 1M pieces a year!

The customer support team at Lob has also been fantastic! They have assisted us with software questions as well as best practices for direct mail. They are also extremely communicative and always looking to help us be as cost efficient and effective as possible with our direct mail strategies.

I cannot say enough about Lob! From their software solutions to their team they are a top notch company and a critical partner for our team! Review collected by and hosted on G2.com.

One thing that has been slightly confusing for us has been the reporting dashboard, and some of the different codes from the web hooks seeming to be a bit random. I don't know all the inner workings of where these webhooks and statuses come from, my guess is that Lob is just processing them and not generating them, but they seem to be inconsistent. Review collected by and hosted on G2.com.

Lob has continued to improve the experience with better analytics and more integration options. Review collected by and hosted on G2.com.

No suggestions at this time. It meets our current needs well. Review collected by and hosted on G2.com.

Easy to work with on integrations, they are consistently available and up to date with postal regulations and offering insight/advice Review collected by and hosted on G2.com.

The switch to the credit based system was a little frustrating over a traditional invoice ingested/paid. The lob team did their best to make the change as least frustrating as possible. Review collected by and hosted on G2.com.

I like that it is easy to use and laid out well. Review collected by and hosted on G2.com.

I would like to be able to preview multiple PDFs at the same time. As in put multiple HTML links and generate them all at once instead of one by one Review collected by and hosted on G2.com.