Compare HubSpot Marketing Hub and Iterable
Featured Products
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Mid-Market (55.8% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,718)4.4 out of 5
Market Segments
Small-Business (51.6% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plans
Iterable
Star Rating
(824)4.4 out of 5
Market Segments
Mid-Market (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Iterable
Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in ease of use, with many users praising its intuitive interface and drag-and-drop builder, which simplifies the process of creating engaging emails and landing pages. This user-friendly design allows marketers to quickly adapt and implement campaigns without extensive training.
- Users say that Iterable stands out for its stability and reliability, with feedback highlighting its consistent performance in executing campaigns. Reviewers appreciate that they can rely on Iterable for smooth operations, avoiding the glitches and lags that can disrupt marketing efforts.
- According to verified reviews, HubSpot Marketing Hub offers superior automation capabilities, enabling users to create complex workflows with ease. Users have noted that the platform's automation features help streamline their marketing processes, making it easier to nurture leads and engage customers effectively.
- Reviewers mention that Iterable's multi-channel automation is a significant advantage, allowing marketers to engage customers across various platforms seamlessly. This capability is particularly beneficial for lifecycle marketing campaigns, as users can manage interactions through email, SMS, and more from a single interface.
- G2 reviewers highlight that HubSpot Marketing Hub provides excellent reporting and analytics tools, which help users track campaign performance and make data-driven decisions. The ability to build dashboards and generate reports without complexity is frequently cited as a major benefit by users.
- Users appreciate Iterable's responsive customer support, which they find helpful in resolving issues quickly. This level of support is crucial for marketers who rely on timely assistance to maintain their campaigns and ensure smooth operations.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Iterable
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
9,874
8.5
643
Ease of Use
8.6
11,560
8.4
656
Ease of Setup
8.1
7,259
7.8
342
Ease of Admin
8.5
5,032
8.4
232
Quality of Support
8.7
9,335
8.8
629
Has the product been a good partner in doing business?
8.7
4,950
9.0
234
Product Direction (% positive)
8.9
9,491
9.1
633
Features by Category
Email Marketing
8.8
5633
|
Verified
9.0
483
|
Verified
8.9
5474
|
Verified
9.0
470
|
Verified
8.6
5416
|
Verified
8.2
453
|
Verified
8.8
5152
|
Verified
8.4
399
|
Verified
Online Marketing
8.5
5310
|
Verified
6.2
267
|
Verified
8.2
4584
|
Verified
8.3
406
|
Verified
8.1
4303
|
Verified
8.4
449
|
Verified
8.1
4816
|
Verified
8.1
402
|
Verified
8.1
4465
|
Verified
6.9
272
|
Verified
Lead Management
8.5
5066
|
Verified
7.3
304
|
Verified
8.1
4754
|
Verified
7.4
335
|
Verified
8.4
4874
|
Verified
8.6
440
|
Verified
8.0
4370
|
Verified
6.8
273
|
Verified
8.4
4829
|
Verified
7.7
298
|
Verified
8.2
4546
|
Verified
7.1
290
|
Verified
8.4
4506
|
Verified
7.3
278
|
Verified
8.4
4570
|
Verified
7.4
279
|
Verified
Campaign Management
8.2
4124
|
Verified
7.7
296
7.9
3692
|
Verified
6.9
267
|
Verified
7.9
3638
|
Verified
6.6
243
7.2
2776
|
Verified
6.0
224
Social
7.7
3733
|
Verified
Feature Not Available
8.1
4137
|
Verified
6.1
212
8.1
4132
|
Verified
5.8
212
8.0
3986
|
Verified
5.7
212
7.7
3211
|
Verified
5.9
223
Reporting & Analytics
8.3
5253
|
Verified
7.6
442
|
Verified
8.0
4832
|
Verified
6.5
288
|
Verified
7.6
3987
|
Verified
6.6
277
|
Verified
7.6
3670
|
Verified
6.6
276
|
Verified
7.7
4074
|
Verified
5.8
227
|
Verified
Platform
7.9
3550
|
Verified
8.1
339
|
Verified
8.5
3610
|
Verified
8.5
342
|
Verified
8.7
3502
|
Verified
8.5
338
|
Verified
8.0
2472
|
Verified
7.5
225
7.4
2369
|
Verified
8.0
311
|
Verified
8.6
3347
|
Verified
8.3
341
|
Verified
7.9
2544
|
Verified
7.1
242
|
Verified
Agentic AI - Marketing Automation
6.8
297
6.9
24
6.8
288
7.0
23
6.8
292
7.4
26
6.6
290
7.5
24
6.6
290
7.4
26
6.7
293
7.5
25
Integration
8.4
3531
|
Verified
7.8
344
|
Verified
8.0
3218
|
Verified
8.1
341
|
Verified
8.1
3010
|
Verified
7.6
282
|
Verified
Lead Intelligence
7.7
1153
|
Verified
Not enough data
7.9
1189
Not enough data
8.1
1244
Not enough data
Lead Management
8.3
1331
Not enough data
7.5
1154
Not enough data
8.0
1209
Not enough data
Marketing Campaigns
7.9
1175
Not enough data
7.3
1061
Not enough data
7.5
1117
Not enough data
7.8
1103
|
Verified
Not enough data
8.1
1266
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1088
Not enough data
7.7
1031
Not enough data
8.7
1404
Not enough data
Agentic AI - Account Data Management
6.3
89
Not enough data
6.7
89
Not enough data
6.5
88
Not enough data
6.7
89
Not enough data
6.4
90
Not enough data
Messenger
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1258
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1443
|
Verified
Not enough data
8.2
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1487
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1572
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
67
Not enough data
6.7
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
67
Not enough data
6.6
69
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
160
Not enough data
8.1
144
Not enough data
8.7
168
Not enough data
8.5
166
Analytics
Not enough data
7.8
170
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.7
35
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.4
31
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.6
80
Not enough data
7.6
77
Not enough data
Integrations
8.0
81
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
277
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
311
Not enough data
8.3
295
Not enough data
8.1
301
Not enough data
Platform Basics
8.5
242
Not enough data
8.5
242
Not enough data
8.4
241
Not enough data
8.1
26
Not enough data
8.0
25
Not enough data
Platform Data
8.2
236
Not enough data
7.9
232
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
28
Not enough data
7.1
28
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
7.0
25
Not enough data
7.3
25
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1275
Not enough data
8.3(won by default)
1330
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1408
Not enough data
8.3(won by default)
969
Not enough data
Social Management
8.2(won by default)
2195
Not enough data
8.6(won by default)
2373
Not enough data
8.4(won by default)
2107
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1675
Not enough data
8.2(won by default)
956
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Not enough data
Platform Basics
8.1
430
8.1
38
8.0
441
8.2
38
Platform Data
8.0
438
7.4
39
7.9
436
7.1
38
8.5
488
6.8
38
8.2
440
7.1
37
Platform Additional Functionality
8.0
424
7.3
35
8.2
444
7.4
33
8.2
440
6.9
35
Agentic AI - Customer Journey Analytics
6.6
86
7.8
9
6.8
85
7.2
9
6.7
86
7.6
9
6.8
86
8.0
9
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.0
62
Not enough data
7.1
61
Not enough data
6.9
58
Not enough data
7.0
62
Not enough data
7.0
62
Not enough data
7.4
68
Not enough data
Social Functionality
8.1
1311
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1265
Not enough data
8.2
1190
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1085
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1117
Not enough data
8.0
1067
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1191
Not enough data
8.2
1110
Not enough data
8.0
1006
Not enough data
8.0
983
Not enough data
Platform
8.3
1162
Not enough data
8.2
1309
Not enough data
8.8
1336
Not enough data
8.7
1359
Not enough data
8.6
1183
Not enough data
8.3
1308
Not enough data
8.6
1348
Not enough data
8.4
1054
Not enough data
8.4
1249
Not enough data
Responses
9.0
23
Not enough data
8.9
22
Not enough data
8.0
22
Not enough data
Automation - AI Agents
7.8
23
Not enough data
7.4
24
Not enough data
8.0
23
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
23
Not enough data
8.9
23
Not enough data
8.0
22
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.1
23
Not enough data
7.5
23
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1358
|
Verified
Not enough data
7.9
1397
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Not enough data
Page Optimization
8.1
1185
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.2
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Not enough data
Integrations
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Not enough data
Generative AI
7.1
349
Not enough data
Agentic AI - Landing Page Builders
6.5
85
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
912
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
889
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
170
|
Verified
Not enough data
6.5
113
|
Verified
Not enough data
6.9
139
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
146
|
Verified
Not enough data
7.7
124
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.3
167
|
Verified
Not enough data
9.1
165
|
Verified
Engagement
Not enough data
7.1
109
|
Verified
Platform
Not enough data
8.2
143
|
Verified
Not enough data
7.8
126
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2241
|
Verified
Not enough data
8.3
2682
|
Verified
Not enough data
8.0
2453
|
Verified
Not enough data
8.5
2479
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3126
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
540
Not enough data
Agentic AI - Marketing Analytics
6.7
172
Not enough data
6.9
167
Not enough data
6.6
166
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Iterable are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.7%
Financial Services
4.9%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
11.2%
Health, Wellness and Fitness
8.7%
Financial Services
7.6%
Information Technology and Services
5.5%
Computer Software
4.4%
Other
62.7%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
RR
It's so easy that it's actually automated. You set the parameters at on-boarding but you can always make changes as needed.Read more
How did you learn to use handlebars?
3 Comments
JF
Trial and error so far, I wish they had a catalog of video courses to take that drill down into specific features like this with examples. It looks like...Read more
What is iterable in Java?
1 Comment
DD
Hi there, here is a link with more information on this.
https://download.java.net/java/early_access/loom/docs/api/java.base/java/lang/Iterable.htmlRead more
