Compare HubSpot Marketing Hub and Iterable 
Featured Products
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,560)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user-friendliness, with many users praising its intuitive dashboard and organized layout, making it easy for new users to get started. In contrast, while Iterable also offers an intuitive interface, some users have noted that it may not be as straightforward for beginners.
- Users say that HubSpot Marketing Hub's deep integration with its Smart CRM is a standout feature, effectively eliminating data silos and enhancing multi-touch revenue attribution. Iterable, while stable and reliable, does not offer the same level of integration, which can limit its effectiveness in bridging marketing and sales data.
- Reviewers mention that HubSpot Marketing Hub has a significantly higher G2 Score, indicating overall user satisfaction. This is reflected in the volume of recent reviews, with HubSpot receiving 326 reviews in the last 90 days compared to Iterable's 37, suggesting a more active user base and ongoing improvements.
- According to verified reviews, HubSpot Marketing Hub shines in its landing page and form capabilities, receiving high praise for these features. Iterable, on the other hand, has been criticized for its performance in this area, with users noting that it lacks the same level of functionality.
- Users highlight that Iterable is recognized for its multi-channel automation and reliable performance, making it a solid choice for lifecycle marketing campaigns. However, HubSpot Marketing Hub's broader range of marketing functions and tools gives it an edge for users looking for a comprehensive solution.
- Reviewers appreciate the quality of support from Iterable, noting that their customer support team is responsive and helpful. HubSpot Marketing Hub also offers good support, but some users feel that the quality can vary, which may impact the overall user experience.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Iterable
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
9,771
8.5
618
Ease of Use
8.6
11,454
8.4
631
Ease of Setup
8.1
7,160
7.7
318
Ease of Admin
8.5
5,014
8.4
232
Quality of Support
8.7
9,238
8.8
601
Has the product been a good partner in doing business?
8.7
4,932
9.0
234
Product Direction (% positive)
8.9
9,409
9.0
611
Features by Category
Email Marketing
8.8
5596
|
Verified
9.0
470
|
Verified
8.9
5445
|
Verified
9.0
460
|
Verified
8.6
5407
|
Verified
8.2
445
|
Verified
8.8
5130
|
Verified
8.4
396
|
Verified
Online Marketing
8.5
5287
|
Verified
6.2
267
|
Verified
8.2
4577
|
Verified
8.3
401
|
Verified
8.1
4300
|
Verified
8.4
441
|
Verified
8.1
4814
|
Verified
8.1
399
|
Verified
8.1
4457
|
Verified
6.9
271
|
Verified
Lead Management
8.5
5036
|
Verified
7.3
303
|
Verified
8.1
4744
|
Verified
7.4
334
|
Verified
8.4
4861
|
Verified
8.6
434
|
Verified
8.0
4369
|
Verified
6.8
273
|
Verified
8.4
4815
|
Verified
7.7
297
|
Verified
8.2
4533
|
Verified
7.1
289
|
Verified
8.4
4504
|
Verified
7.3
278
|
Verified
8.4
4546
|
Verified
7.4
279
|
Verified
Campaign Management
8.2
4111
|
Verified
7.7
295
7.9
3687
|
Verified
6.9
266
|
Verified
7.9
3634
|
Verified
6.6
243
7.2
2776
|
Verified
6.0
224
Social
7.7
3734
|
Verified
5.7
206
8.1
4139
|
Verified
6.1
212
8.1
4119
|
Verified
5.8
212
8.0
3986
|
Verified
5.7
212
7.7
3206
|
Verified
5.9
223
Reporting & Analytics
8.3
5213
|
Verified
7.6
433
|
Verified
8.0
4826
|
Verified
6.6
288
|
Verified
7.6
3979
|
Verified
6.6
277
|
Verified
7.5
3665
|
Verified
6.5
275
|
Verified
7.7
4071
|
Verified
5.8
227
|
Verified
Platform
8.0
3530
|
Verified
8.1
331
|
Verified
8.5
3572
|
Verified
8.4
332
|
Verified
8.7
3494
|
Verified
8.5
336
|
Verified
8.0
2470
|
Verified
7.4
224
7.4
2370
|
Verified
8.0
310
|
Verified
8.6
3328
|
Verified
8.3
337
|
Verified
7.9
2544
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
6.8
297
6.9
24
6.8
289
7.0
23
6.8
292
7.3
25
6.6
291
7.5
24
6.6
290
7.3
25
6.7
294
7.5
25
Integration
8.4
3520
|
Verified
7.8
340
|
Verified
8.0
3207
|
Verified
8.1
338
|
Verified
8.1
2992
|
Verified
7.6
281
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1244
Not enough data
Lead Management
8.3
1332
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1176
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1267
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1405
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Campaigns
Not enough data
8.3
158
Not enough data
8.7
159
Not enough data
8.1
144
Not enough data
8.7
167
Not enough data
8.5
165
Analytics
Not enough data
7.8
169
Not enough data
7.5
160
Optimization
Not enough data
8.3
165
Not enough data
8.5
166
Not enough data
7.7
133
Not enough data
7.8
148
Agentic AI - Push Notification
Not enough data
7.4
11
Not enough data
8.0
11
Not enough data
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
Not enough data
8.6
30
Not enough data
6.9
27
Not enough data
8.7
29
Not enough data
6.9
26
Not enough data
8.3
26
Not enough data
6.7
25
Not enough data
8.5
27
Not enough data
8.5
26
SMS Platform
Not enough data
7.9
29
Not enough data
8.2
29
Not enough data
7.4
22
Not enough data
6.2
21
Not enough data
7.2
24
Not enough data
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
79
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
310
Not enough data
8.3
295
Not enough data
8.1
300
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
236
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3(won by default)
1277
Not enough data
8.3(won by default)
1332
Not enough data
8.1(won by default)
1021
Not enough data
8.3(won by default)
1096
Not enough data
8.7(won by default)
1409
Not enough data
8.3(won by default)
969
Not enough data
Social Management
8.2(won by default)
2196
Not enough data
8.6(won by default)
2372
Not enough data
8.4(won by default)
2106
Not enough data
8.3(won by default)
2254
Not enough data
8.0(won by default)
1674
Not enough data
8.2(won by default)
955
Not enough data
7.3(won by default)
327
Not enough data
Agentic AI - Social Media Management
6.7(won by default)
75
Not enough data
7.0(won by default)
71
Not enough data
7.1(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.1(won by default)
73
Not enough data
7.0(won by default)
73
Not enough data
7.0(won by default)
75
Not enough data
Platform Basics
8.1
430
8.1
38
8.0
441
8.2
38
Platform Data
8.0
438
7.4
39
7.9
436
7.1
38
8.5
488
6.8
38
8.2
440
7.1
37
Platform Additional Functionality
8.0
424
7.3
35
8.2
444
7.4
33
8.2
440
6.9
35
Agentic AI - Customer Journey Analytics
6.6
86
7.8
9
6.8
85
7.2
9
6.7
86
7.6
9
6.8
86
8.0
9
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.1
63
Not enough data
7.0
63
Not enough data
7.4
70
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1194
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1250
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.7
25
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
25
Not enough data
8.0
25
Not enough data
Page Customization
8.4
1360
|
Verified
Not enough data
7.9
1399
|
Verified
Not enough data
7.8
1282
|
Verified
Not enough data
8.1
1320
|
Verified
Not enough data
Page Optimization
8.1
1187
|
Verified
Not enough data
8.0
1294
|
Verified
Not enough data
8.1
1333
|
Verified
Not enough data
7.8
1222
|
Verified
Not enough data
Integrations
7.4
757
|
Verified
Not enough data
8.7
1249
|
Verified
Not enough data
8.5
1246
|
Verified
Not enough data
Generative AI
7.1
350
Not enough data
Agentic AI - Landing Page Builders
6.5
86
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
888
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
124
|
Verified
Not enough data
7.7
169
|
Verified
Not enough data
6.5
111
|
Verified
Not enough data
6.9
138
|
Verified
Campaigns
Not enough data
7.0
113
Not enough data
8.3
145
|
Verified
Not enough data
7.7
123
|
Verified
Not enough data
6.0
101
|
Verified
Not enough data
9.2
165
|
Verified
Not enough data
9.1
162
|
Verified
Engagement
Not enough data
7.1
108
|
Verified
Platform
Not enough data
8.2
140
|
Verified
Not enough data
7.7
125
Not enough data
7.2
112
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2239
|
Verified
Not enough data
8.3
2680
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3122
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
538
Not enough data
Agentic AI - Marketing Analytics
6.7
172
Not enough data
6.9
166
Not enough data
6.6
167
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Iterable are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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