Introducing G2.ai, the future of software buying.Try now
Compare HubSpot Marketing Hub and Iterable 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Claspo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Inflection.io
Visit Website
At a Glance
Market Segments
Small-Business (51.6% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(14,222)4.5 out of 5
Market Segments
Small-Business (51.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIterable
Star Rating
(750)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Landing Pages and Forms, scoring 8.5 compared to Iterable's 6.3. Reviewers mention that HubSpot's intuitive drag-and-drop editor makes it easy to create effective landing pages that convert.
- Reviewers mention that Iterable shines in Quality of Support, with a score of 8.9 versus HubSpot's 8.7. Users on G2 appreciate Iterable's responsive customer service and extensive documentation, which they find helpful for troubleshooting.
- Users say that HubSpot Marketing Hub offers superior Ease of Setup, scoring 8.1 compared to Iterable's 7.7. Reviewers highlight that HubSpot's onboarding process is straightforward, making it easier for new users to get started quickly.
- G2 users report that Iterable outperforms HubSpot in Building and Personalizing Emails, with both scoring 9.0. Reviewers mention Iterable's advanced personalization features, which allow for highly targeted email campaigns that resonate with specific audience segments.
- Users on G2 say that HubSpot Marketing Hub provides better Search Tracking and Optimization, scoring 8.1 against Iterable's 6.9. Reviewers appreciate HubSpot's comprehensive SEO tools that help improve website visibility and drive organic traffic.
- Reviewers mention that Iterable has a slight edge in Product Direction, with a score of 9.0 compared to HubSpot's 8.8. Users report that Iterable's commitment to innovation and regular updates keeps the platform aligned with the latest marketing trends.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Iterable
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
9,550
8.5
604
Ease of Use
8.6
11,226
8.4
617
Ease of Setup
8.1
6,952
7.7
308
Ease of Admin
8.5
4,932
8.5
229
Quality of Support
8.7
9,036
8.8
588
Has the product been a good partner in doing business?
8.7
4,851
9.1
231
Product Direction (% positive)
8.8
9,187
9.1
597
Features by Category
Email Marketing
8.8
5504
|
Verified
8.9
462
|
Verified
8.9
5369
|
Verified
9.0
452
|
Verified
8.6
5368
|
Verified
8.2
439
|
Verified
8.7
5074
|
Verified
8.4
390
|
Verified
Online Marketing
8.5
5211
|
Verified
6.2
263
|
Verified
8.2
4547
|
Verified
8.3
396
|
Verified
8.1
4270
|
Verified
8.4
433
|
Verified
8.1
4794
|
Verified
8.1
394
|
Verified
8.1
4437
|
Verified
6.9
268
|
Verified
Lead Management
8.5
4977
|
Verified
7.3
300
|
Verified
8.1
4720
|
Verified
7.4
329
|
Verified
8.4
4825
|
Verified
8.6
424
|
Verified
8.0
4333
|
Verified
6.8
270
|
Verified
8.4
4763
|
Verified
7.7
294
|
Verified
8.2
4501
|
Verified
7.1
283
|
Verified
8.4
4477
|
Verified
7.3
273
|
Verified
8.4
4480
|
Verified
7.4
275
|
Verified
Campaign Management
8.2
4070
|
Verified
7.7
289
7.9
3660
|
Verified
6.9
261
|
Verified
7.9
3611
|
Verified
6.6
238
7.2
2758
|
Verified
6.0
219
Social
7.7
3717
|
Verified
5.7
202
8.1
4121
|
Verified
6.1
209
8.1
4087
|
Verified
5.8
209
8.0
3969
|
Verified
5.7
209
7.7
3190
|
Verified
5.8
218
Reporting & Analytics
8.3
5128
|
Verified
7.6
425
|
Verified
8.0
4797
|
Verified
6.5
284
|
Verified
7.6
3947
|
Verified
6.6
273
|
Verified
7.5
3637
|
Verified
6.5
271
|
Verified
7.7
4052
|
Verified
5.7
223
|
Verified
Platform
8.0
3486
|
Verified
8.0
329
|
Verified
8.5
3517
|
Verified
8.4
329
|
Verified
8.7
3479
|
Verified
8.5
335
|
Verified
8.0
2461
|
Verified
7.4
223
7.4
2361
|
Verified
8.0
309
|
Verified
8.6
3307
|
Verified
8.3
334
|
Verified
7.9
2534
|
Verified
7.1
240
|
Verified
Agentic AI - Marketing Automation
6.7
282
7.2
21
6.7
279
7.3
20
6.7
279
7.1
20
6.6
281
7.5
20
6.6
280
7.2
21
6.6
282
7.5
21
Integration
8.4
3503
|
Verified
7.8
338
|
Verified
8.0
3187
|
Verified
8.0
335
|
Verified
8.1
2976
|
Verified
7.6
279
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1188
Not enough data
8.1
1235
Not enough data
Lead Management
8.3
1326
Not enough data
7.5
1154
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1173
Not enough data
7.3
1061
Not enough data
7.5
1116
Not enough data
7.8
1102
|
Verified
Not enough data
8.1
1264
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1086
Not enough data
7.7
1031
Not enough data
8.7
1401
Not enough data
Agentic AI - Account Data Management
6.4
91
Not enough data
6.7
91
Not enough data
6.6
90
Not enough data
6.7
91
Not enough data
6.5
91
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1439
|
Verified
Not enough data
8.1
1418
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
67
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Not enough data
Campaigns
Not enough data
8.3
156
Not enough data
8.7
157
Not enough data
8.0
141
Not enough data
8.7
165
Not enough data
8.5
162
Analytics
Not enough data
7.8
166
Not enough data
7.4
158
Optimization
Not enough data
8.2
162
Not enough data
8.5
163
Not enough data
7.6
131
Not enough data
7.9
146
Agentic AI - Push Notification
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Segmentation
Not enough data
8.7
41
Not enough data
8.4
40
Targeting
Not enough data
8.0
41
Not enough data
8.0
35
Triggered Content
Not enough data
6.9
30
Not enough data
9.0
40
Not enough data
9.1
39
Personalized Content
Not enough data
7.7
32
Not enough data
7.1
29
Not enough data
6.2
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.7
14
Not enough data
5.6
12
Not enough data
7.9
13
Not enough data
8.6
13
Edit
Not enough data
7.7
13
Not enough data
8.8
15
Not enough data
8.7
14
Logistics
Not enough data
8.7
14
Not enough data
7.7
11
Not enough data
8.5
11
Not enough data
8.1
12
Generative AI
Not enough data
7.9
11
Not enough data
7.3
11
Agentic AI - Email Template Builder
Not enough data
7.8
9
Not enough data
7.4
9
Text Messaging
Not enough data
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.6
23
Not enough data
8.5
23
SMS Platform
Not enough data
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Agentic AI - SMS Marketing
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Data Sourcing
Not enough data
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Intelligence
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Design and Customization
6.8
84
Not enough data
7.5
82
Not enough data
7.7
84
Not enough data
7.7
83
Not enough data
Campaigns
7.4
79
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Not enough data
Integrations
8.0
79
Not enough data
7.1
73
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.3
74
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
282
Not enough data
7.7
276
Not enough data
7.2
256
Not enough data
7.3
250
Not enough data
6.9
247
Not enough data
7.4
260
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.7
254
Not enough data
7.2
237
Not enough data
8.1
279
Not enough data
8.3
283
Not enough data
Reporting
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Not enough data
Platform Basics
8.5
239
Not enough data
8.5
240
Not enough data
8.4
240
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
235
Not enough data
7.9
230
Not enough data
Platform Additional Functionality
8.3
256
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.7
22
Not enough data
7.1
22
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
638
Not enough data
Platform Reporting
8.4
655
Not enough data
8.6
698
Not enough data
Content & Collaboration
8.3(won by default)
1274
Not enough data
8.3(won by default)
1327
Not enough data
8.1(won by default)
1019
Not enough data
8.3(won by default)
1094
Not enough data
8.7(won by default)
1404
Not enough data
8.3(won by default)
965
Not enough data
Social Management
8.2(won by default)
2191
Not enough data
8.6(won by default)
2364
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2250
Not enough data
8.0(won by default)
1671
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
325
Not enough data
Agentic AI - Social Media Management
6.8(won by default)
72
Not enough data
7.0(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
6.8(won by default)
69
Not enough data
7.1(won by default)
71
Not enough data
7.0(won by default)
71
Not enough data
7.0(won by default)
73
Not enough data
Platform Basics
8.1
429
8.1
36
8.0
438
8.1
36
Platform Data
7.9
433
7.3
36
7.9
431
7.0
35
8.5
481
6.7
35
8.2
436
7.0
34
Platform Additional Functionality
8.0
421
7.2
33
8.2
442
7.3
31
8.2
437
6.8
33
Agentic AI - Customer Journey Analytics
6.6
85
7.6
7
6.7
84
7.1
7
6.7
85
7.4
7
6.8
85
7.9
7
Platform Interoperability
8.0
593
Not enough data
Agentic AI - Social Media Advertising
7.1
61
Not enough data
7.2
61
Not enough data
7.1
58
Not enough data
7.1
61
Not enough data
7.1
62
Not enough data
7.4
66
Not enough data
Social Functionality
8.2
1310
Not enough data
Campaign Management
8.3
1324
Not enough data
8.2
1262
Not enough data
8.2
1189
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1084
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1115
Not enough data
8.0
1066
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1191
Not enough data
8.2
1109
Not enough data
8.0
1005
Not enough data
8.0
982
Not enough data
Platform
8.3
1159
Not enough data
8.2
1307
Not enough data
8.8
1333
Not enough data
8.8
1358
Not enough data
8.6
1182
Not enough data
8.3
1307
Not enough data
8.6
1345
Not enough data
8.4
1053
Not enough data
8.4
1247
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.4
24
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
24
Not enough data
7.9
24
Not enough data
Page Customization
8.4
1356
|
Verified
Not enough data
7.9
1394
|
Verified
Not enough data
7.8
1278
|
Verified
Not enough data
8.1
1317
|
Verified
Not enough data
Page Optimization
8.1
1182
|
Verified
Not enough data
8.0
1291
|
Verified
Not enough data
8.1
1330
|
Verified
Not enough data
7.8
1219
|
Verified
Not enough data
Integrations
7.4
755
|
Verified
Not enough data
8.7
1246
|
Verified
Not enough data
8.5
1244
|
Verified
Not enough data
Generative AI
7.1
348
Not enough data
Agentic AI - Landing Page Builders
6.5
84
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.6
12
Not enough data
7.3
13
Not enough data
7.6
12
Not enough data
7.9
11
Not enough data
7.4
11
Not enough data
7.4
11
Agentic AI - Account-Based Analytics
7.0
78
Not enough data
7.2
77
Not enough data
7.0
78
Not enough data
7.1
79
Not enough data
7.1
78
Not enough data
Lead Intelligence
8.0
789
Not enough data
8.2
824
Not enough data
8.3
841
Not enough data
Lead Management
8.4
909
Not enough data
7.7
781
Not enough data
8.1
850
Not enough data
Marketing Campaigns
8.0
812
Not enough data
7.6
718
Not enough data
7.8
778
Not enough data
8.0
774
Not enough data
8.2
886
Not enough data
8.1
829
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Campaigns
Not enough data
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Engagement
Not enough data
7.0
107
|
Verified
Platform
Not enough data
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2231
|
Verified
Not enough data
8.3
2670
|
Verified
Not enough data
8.0
2438
|
Verified
Not enough data
8.5
2471
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2869
|
Verified
Not enough data
8.3
3106
|
Verified
Not enough data
7.8
2370
|
Verified
Not enough data
8.1
2556
|
Verified
Not enough data
8.0
2389
|
Verified
Not enough data
7.5
533
Not enough data
Agentic AI - Marketing Analytics
6.7
169
Not enough data
6.9
162
Not enough data
6.6
164
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Iterable are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Iterable is categorized as Personalization, Personalization Engines, SMS Marketing, Push Notification, Mobile Marketing, WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
10.9%
Health, Wellness and Fitness
8.7%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
