--- title: Iterable Reviews meta_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 825 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 825 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users highlight the **ease of use** of Iterable, noting smooth onboarding and quick adaptation to the platform. (128 reviews) - Users find Iterable **intuitive and user-friendly** , praising its ease of use and responsive customer support. (90 reviews) - Users commend Iterable's **exceptional customer support** , praising their helpfulness and ease of contact throughout the onboarding process. (81 reviews) - Users find Iterable's **automation features** highly beneficial for creating personalized and impactful marketing communications effortlessly. (78 reviews) - Users value the **powerful personalization features** of Iterable, allowing impactful and tailored messaging for each subscriber. (78 reviews) - Users find Iterable's **helpful support** and onboarding experience invaluable for optimizing their email marketing strategies. (77 reviews) - Automation Efficiency (53 reviews) - User-Friendly (52 reviews) - Flexibility (50 reviews) - Journey Creation (50 reviews) **What users dislike:** - Users find the **learning curve steep** , struggling with unclear documentation and reliance on customer support for guidance. (79 reviews) - Users express frustration about **missing features** , including limited NHI filtering and inadequate export options for HTML templates. (68 reviews) - Users find the **limited features** of Iterable hinder effective template creation and overall workflow efficiency. (47 reviews) - Users experience **reporting issues** with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns. (45 reviews) - Users experience **inadequate reporting** in Iterable, facing unreliable conversion tracking and basic analytics features that hinder insights. (43 reviews) - Poor Customer Support (38 reviews) - Users find Iterable's interface **not intuitive** , leading to a challenging experience and steep learning curve for newcomers. (32 reviews) - Users express frustration over **limited customization** in Iterable, particularly with dynamic fields and Handlebars.js constraints. (30 reviews) - Campaign Issues (29 reviews) - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. (29 reviews) ## Iterable Reviews ### 1. Wide Range of Features for Efficient Audience Targeting **Rating:** 4.0/5.0 stars **Reviewed by:** Devyansh P. | Application Development Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Iterable?** It offers a wider range of built-in features that can help you reach your target audience as efficiently as possible. **What do you dislike about Iterable?** While using Iterable, I have encountered a few challenges. For example, it does not allow you to delete fields once they have been created. Additionally, event-related data is not stored in a structured format, which can be limiting. **What problems is Iterable solving and how is that benefiting you?** The Iterable Data Feed solution proved to be very useful for us, allowing us to fetch data on demand whenever we needed to populate an email template. This approach means we don't have to store the data directly in Iterable. **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable. We're pleased to hear that the Iterable Data Feed solution has been beneficial for your needs. We understand the importance of flexibility and will take note of your concerns about deleting fields and storing event-related data in a structured format. ### 2. Breath of Fresh Air **Rating:** 4.0/5.0 stars **Reviewed by:** Mara C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** I love how innovative Iterable is. They’re constantly updating to provide the best and most current experience with up to date technology **What do you dislike about Iterable?** Testing journeys and other automations is a bit tough as we have to execute our tests in a sandbox environment. I wish there was a way we could render what would be visible to customers directly in the journey builder and mimic what customers would see if they actually went through the journey. **What problems is Iterable solving and how is that benefiting you?** Personalization has been key, with utilizing handlebars and catalogs to create dynamic content **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable innovative and constantly updating to provide the best experience with up-to-date technology. Your feedback about testing journeys and automations in a sandbox environment is valuable, and we'll definitely take it into consideration for future improvements. We understand the importance of being able to mimic what customers would see in the journey builder, and we're continuously working on enhancing our platform to provide a seamless testing experience. ### 3. Great Dashboards and Event History for Email Performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Iterable?** So far I like the event history, brand affinity, it’s nice to have the dashboards for clicks and opens and send skips made for us **What do you dislike about Iterable?** I think that for some of our heavy and advanced use cases with some of our emails that require a lot of data in the payload to render can get complicated especially when it comes to template version control, there is no rollback feature **What problems is Iterable solving and how is that benefiting you?** Iterable handling sends to push devices is nice and also sending out emails is good, we are still getting the hand of it ### 4. Simplicity Wins, but Needs Asset Library Improvements **Rating:** 2.5/5.0 stars **Reviewed by:** Lauren C. **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** I appreciate the simplicity of use in Iterable, allowing me to understand the user interface with minimal knowledge of its specific tools. This ease of use is especially beneficial because of my prior experience with other platforms, which helps me navigate Iterable effectively without needing extensive training. **What do you dislike about Iterable?** I find the asset library difficult to access and manage within Iterable. It would be beneficial to have a quick link to access the library from a bookmark for more convenience. Additionally, I am unable to edit or revise the name of an album after it has been created, which is limiting. **What problems is Iterable solving and how is that benefiting you?** I use Iterable to effectively send marketing emails and share program benefits, reinforcing value to customers with its simple and intuitive UI. **Official Response from Deja Darrington:** > Hi Lauren, It’s helpful to know the platform’s simplicity is supporting your work. We also understand your frustrations with the asset library workflow and the limitations around editing album names, that context helps inform where we can focus enhancements. Thanks for taking the time to share your experience. ### 5. Marketing made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Jacob D. | Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** September 24, 2025 **What do you like best about Iterable?** Iterable is the most user-friendly communications channel software I've used in my career. Easy to learn. Easy to implement. Wide variety of features to utilize accross numerous channels. Stays on top of industry standards such as AI, STO, communicaitons preferences and more. **What do you dislike about Iterable?** Data can be duplicated on the back end. Some content renders poorly on email clients. Would like to understand more about learning opportunities and best practices such as ratio of image-to-text. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping our company from everything from transactional, triggered and automated messages to personalized marketing campaigns. We use Iterable as the key connection between physical locations and products to inform, educate and entertain our customers to strengthen relationships and build trust with our brand. **Official Response from Deja Darrington:** > We’re grateful you shared how Iterable fits into your day-to-day marketing and customer communication efforts. It’s great to hear the platform supports both automation and personalization while keeping pace with industry standards. Your suggestions around data handling, rendering consistency, and learning opportunities highlight areas where added clarity could be helpful. We appreciate you taking the time to leave a review. ### 6. Intuitive, Flexible, and Perfect for Multi-Channel Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Vlad B. | Manager, Front-End Engineering (LCM), Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2025 **What do you like best about Iterable?** I like that Iterable makes it easy to create and automate personalized email and push campaigns. The platform is intuitive, flexible, and great for managing multi-channel customer journeys without needing heavy technical setup. It also integrates well with other tools, which helps streamline marketing workflows. **What do you dislike about Iterable?** I dislike that Iterable doesn’t have a true developer-first editor. It’s great for marketers, but customizing templates, managing complex logic, or working directly with code can feel limited. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us centralize and automate all our customer communications across email, SMS, and in-app channels. It saves time by allowing us to build personalized journeys without manually managing each segment. **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable intuitive, flexible, and great for managing multi-channel campaigns. Our goal is to provide a user-friendly platform for marketers to create personalized customer journeys. ### 7. So far, so good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Iterable?** I love the AI tools that are available to use. **What do you dislike about Iterable?** As I’m just starting out with Iterable, I haven’t found any thing that I dislike yet. **What problems is Iterable solving and how is that benefiting you?** I’m struggling to build a recommendation engine for out micro-transactions, but I’m excited for Nova and the other AI features to build that out. ### 8. Easy to Use with Excellent Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Daria H. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** I like how easy Iterable is to use! The customer service is great; they are quick to help. **What do you dislike about Iterable?** the image uploader **What problems is Iterable solving and how is that benefiting you?** I use Iterable to reach out to venue guests about new shows and important updates. It's easy to use and has great customer service that responds quickly. ### 9. Intuitive Marketing Platform with Exceptional Support **Rating:** 4.0/5.0 stars **Reviewed by:** Drew P. | Business Owner, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** Customer service **What do you dislike about Iterable?** I like where they're going with the AI functionality. And I'm hoping to see more AI functionality beyond the basic that are included with a lot of email service providers today. **What problems is Iterable solving and how is that benefiting you?** I use Iterable to react to customer behavior and market personally across multiple channels. ### 10. Easy-to-Use UI with Clear, Actionable Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Lauren E. | Account Executive, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Iterable?** The easiness of the UI and insights to read data **What do you dislike about Iterable?** The organization of template information and details. Also the inability to send SMS to customers that’s free to the end user **What problems is Iterable solving and how is that benefiting you?** Reaching our customers and sending engagement comms to increase their perceived value of the program ### 11. Great Email Marketing Program! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2024 **What do you like best about Iterable?** Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit these. **What do you dislike about Iterable?** I would like to see more analytics when it comes to pulling multiple campaigns. Also, for segmentation, it would be nice to be able to see the users who are being removed for each filter. **What problems is Iterable solving and how is that benefiting you?** Iterable helps with our everyday use to email sends. **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable's layout easy to use and that it has features that make it easy to clone and edit campaigns and journeys. We appreciate your feedback about wanting more analytics for pulling multiple campaigns and improved segmentation visibility. We'll definitely take this into consideration for future updates. ### 12. Email Campaign and SmartIngest Work Great for My Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Iterable?** Email Campaign is pretty good, and SmartIngest is good too. Overall, they both work well for what I need. **What do you dislike about Iterable?** The UI is confusing, and I think it could have been simpler and more straightforward to use. **What problems is Iterable solving and how is that benefiting you?** Iterable has been solving campaign marketing pretty effectively. ### 13. Intuitive Interface and Powerful Segmentation Make This a Standout Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kieron B. | Marketing Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2025 **What do you like best about Iterable?** The segmentation tool is super helpful. Much easier than some other tools I've use. I also love the interface. Well laid out, easy to find stuff. **What do you dislike about Iterable?** I dislike that I can't delete or edit user and event fields. (I know, you hear this a lot) I really wish I had folders for lists. I hear this is coming soon. I wish user profiles had a "history" feature, where you can see when fields were added / changed. (similar to how you can view a contact record history in HubSpot) **What problems is Iterable solving and how is that benefiting you?** Embedded messages help us display stuff in our apps without having to get our eng teams involved each time. Segmentation tools are super helpful, previously we were using SQL heavy products for this **Official Response from Deja Darrington:** > We're thrilled to hear that you find our segmentation tool and interface helpful. We apologize for the inconvenience you've experienced with user and event field management, and we are actively working on addressing this issue. Your feedback about folder organization for lists and user profile history feature is important to us, and we are working on enhancing these aspects of our platform to better serve your needs. ### 14. Best-in-class Engagement Platform with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Josh R. | Head of Lifecycle Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Iterable?** Iterable is a best-in-class engagement platform that I would definitely select and implement again. It has become a critical part of our tech stack and our customer experience. Special shout-out to Claire on the CX team as well as the entire Customer Support team. The customer-facing teams have been amazing over the years. **What do you dislike about Iterable?** It could use some love on media management and data schema management but I know these are currently in the works. Also some better out-of-the-box reporting could be helpful. **What problems is Iterable solving and how is that benefiting you?** It is our primary platform for orchestrating customer-facing scaled communication. Onboarding journeys, transactional messages, crisis response, feature launch... We do it all from Iterable in a way that maintains brand consistency while driving business and customer impact. **Official Response from Deja Darrington:** > Thank you for your kind words about Iterable being a best-in-class engagement platform and the amazing support from our CX and Customer Support teams. We understand the importance of media and data schema management, and we're actively working on enhancing these features. Your feedback on reporting is also noted, and we're committed to providing better out-of-the-box reporting solutions. ### 15. Great ESP, even better people **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie D. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 03, 2025 **What do you like best about Iterable?** Iterable has been great for us in many ways; - Event based triggers have allowed us to tap into customer moments and deliver personalised messaging. - Iterable has also helped us achieve greater levels of personalisation including dynamic content (that we can really dial in using the agility of handlebar logic) and personalised STO. - AI powered brand affinity score allows us identify users at different stages of brand loyalty and target them appropriately. - Reusable content including snippets and saved content rows rapidly speeds up campaign creation. - Reporting, list management and templates are also great. - Iterable has extensive documentation, online training and and online community to offer support. As much as we appreciate Iterable as an email solution, by far the best part of switching has been the people. We had great support whilst prospecting and on-boarding, and now working with out customer success manager who is readily available and offers great insight and support. Chat support is available on tap and very helpful, with further technical support available if needed. Iterable host a fantastic conference each year, as well as webinars. **What do you dislike about Iterable?** Almost nothing! A small bugbear is the media library (libraries). We create our email campaigns using the brilliant drag and drop editor, but as mentioned also take full advantage of the snippets function, which uses the side-by-side editor. Unfortunately, they use different media libraries which means that storing assets that we use for both would mean duplication natively. Instead, we’re currently using our website CMS, however this could limit how we can take advantage of AI powered campaign building, which is coming soon in Iterable. We’re currently working this through. **What problems is Iterable solving and how is that benefiting you?** Tapping into customer moments with personalised messaging to build brand affinity and achieve business goals. **Official Response from Deja Darrington:** > Thank you for your detailed feedback! We're delighted to hear that Iterable has helped you achieve greater levels of personalization and tap into customer moments. We understand your concern about the media libraries and are actively working on solutions to improve this aspect. We appreciate your support and look forward to continuing to serve your needs. ### 16. A Customer-Centric Innovator in the CRM Space **Rating:** 5.0/5.0 stars **Reviewed by:** Sanda Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Iterable?** I really appreciate Iterable’s continuous drive for innovation and its commitment to staying ahead of industry trends and customer needs. One standout example is their upcoming AI Agent, launching this fall. It’s designed to revolutionize CRM management by automating key tasks and providing real-time insights, analytics, and predictions. The scale and ambition behind this initiative are impressive — it’s not just another AI feature, but a true assistant for CRM professionals. What I also love is Iterable’s genuine focus on customer feedback. During the Marketing Masters syncs, they actively listen to our ideas and pain points and actually follow through on them. Their openness to co-create new solutions with users like us is a major differentiator. It’s clear that they’re building with — not just for — their customers, and that makes a huge difference in the day-to-day experience of using the platform. **What do you dislike about Iterable?** First off, I have to give kudos to Iterable for implementing the ability to save specific design blocks within the editor — this has been a game-changer in my daily workflow. It’s a perfect example of Iterable listening to customer feedback and turning it into real, tangible improvements. Thank you for making that happen! In terms of future enhancements, one area that comes to mind is the Brand Affinity Insights. It would be incredibly valuable to filter trends by key markets (e.g., US vs. DE vs. UK) and to trace which specific campaigns have influenced shifts in affinity — such as increases in loyal vs. negative users. From what I’ve heard, some of this functionality might be included in the upcoming AI Agent Nova, which makes me even more excited for its launch this fall. **What problems is Iterable solving and how is that benefiting you?** Iterable's data feed capability helped solve one of our most time-consuming work, namely work with multiple languages and across multiple markets, using one single template that fits all. It's also highly capable in terms of using simple html and basic coding for allowing different visuals/different discounts/different prices to be shown to the right customer, which again, is extremely helpful when doing global marketing. Also, Iterable's journeys are very easy to build, often very intuitive, and have complex capabilities --> which help automating more of the manual efforts and save a lot of time for a CRM manager. ### 17. Timely AI Features That Keep Getting Better **Rating:** 5.0/5.0 stars **Reviewed by:** Tami R. | marketing operations manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** the way AI features are being built into the platform at the right time **What do you dislike about Iterable?** organization could be better but is improving! (folders, renaming, etc) **What problems is Iterable solving and how is that benefiting you?** making it easy to quickly personalize and segment messaging to reach small targeted groups at the right time ### 18. Useful Automation with Great Support but Not Always Intuitive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Iterable?** I find the automation features in Iterable to be incredibly straightforward and simple to use, which makes my tasks much easier and more efficient. I also truly appreciate the excellent support provided, which stands out as a major benefit, ensuring that any issues I encounter are resolved quickly and effectively. Furthermore, while creating email and SMS campaigns, I find the builders to be easy to use, which contributes to a smooth user experience in fulfilling my marketing needs with minimal hassle. **What do you dislike about Iterable?** Building segments and workflows isn't always intuitive. **What problems is Iterable solving and how is that benefiting you?** I find Iterable simplifies automation in email marketing and transactional messages, making CRM processes more efficient, though segment and workflow building can be unintuitive. **Official Response from Deja Darrington:** > We apologize for the inconvenience you've experienced with using different projects at the same time. We'll definitely take your feedback into consideration for future improvements. ### 19. Powerful, User-Friendly Email Marketing with Outstanding Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about Iterable?** Iterable is easy to use, well structured, and powerful without being complicated. It’s a great tool for email marketing and automation, and the support team is outstanding: responsive, knowledgeable, and easy to work with. **What do you dislike about Iterable?** Segmentation takes some getting used to, particularly for more advanced or time-based scenarios. There are cases where it would be helpful to have more flexibility when segmenting directly within journeys. **What problems is Iterable solving and how is that benefiting you?** I use Iterable for email marketing, and it helps me easily build, schedule, and automate campaigns. It saves time and ensures consistent communication with our audience, while giving me the flexibility to test and optimize messaging. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable easy to use and powerful for email marketing and automation. Our support team works hard to provide responsive and knowledgeable assistance, so we're glad to hear that it's been valuable for you. ### 20. Cost-Effective, Easy-to-Use Email Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey S. | Digital Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Iterable?** I like Iterable for its ease of use. My team switched from Salesforce to Iterable because of the cost and functionality. **What do you dislike about Iterable?** Additional AI functionality **What problems is Iterable solving and how is that benefiting you?** I use Iterable for marketing communications, replacing another platform for cost and functionality benefits. ### 21. good marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle Y. | Senior CRM Program Manager - Global Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Iterable?** marketer friendly, great data points/ingestion for IT as well. also very useful to have their catalog option **What do you dislike about Iterable?** need more IT hands on support during integration **What problems is Iterable solving and how is that benefiting you?** easy tool to use for marketers who may not be able to code **Official Response from Deja Darrington:** > Thank you for sharing what you like best about Iterable, including its marketer-friendly interface, great data points/ingestion for IT, and the usefulness of the catalog option. We understand your feedback about needing more IT hands-on support during integration, and we're continuously working to enhance our support offerings. It's great to hear that Iterable is solving problems for you by providing an easy-to-use tool for marketers who may not be able to code. ### 22. Impressive Integrations and Clean API **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2025 **What do you like best about Iterable?** It's wide arsenal of integrations and overral tidyness in it's api. It's also quite simple to understand when using features such as journey setup via drag n drop **What do you dislike about Iterable?** It may feel a bit slow at times (for example when waiting for events to propagate via the webhooks). Some design choices are questionable - templates might feel confusing when editing a campaign in a journey and not seeing those changes propagate to the template that journey campaign was based on **What problems is Iterable solving and how is that benefiting you?** It orchestrates our transactional messages that can be anything from lease/application status updates to payment reminders and info about received/failed payments. We also use it to debounce emails/sms as to improve our sender scores **Official Response from Deja Darrington:** > Thank you for highlighting the simplicity of using features like journey setup via drag and drop. We apologize for any inconvenience caused by the slow performance and confusing template editing. Your feedback is valuable to us as we strive to enhance the user experience. ### 23. A solid tool with great potential for improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Iterable?** Intuitive interface for basic tasks, making it easy to use. Excellent implementation team that ensures a smooth onboarding process. Responsive CMS support for resolving questions and doubts quickly. Promising AI integration that adds value and efficiency. **What do you dislike about Iterable?** AI integration requires further refinement to reach full potential. Customer support team could benefit from more extensive training. Certain features need more robust development for better usability. **What problems is Iterable solving and how is that benefiting you?** Iterable is solving the challenge of managing and executing customer engagement efficiently by providing an easy-to-use platform, making it easier to create and manage impactful marketing campaigns. These features save time, enhance productivity, and improve customer interactions, ultimately driving better engagement and results. **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable. We are pleased to hear that our platform is saving you time and improving customer interactions. We are committed to continuous improvement and will take your feedback into consideration for future enhancements. ### 24. Lacking Features and Aggressive Renewal Tactics **Rating:** 0.0/5.0 stars **Reviewed by:** Cameron S. | Client Accountant, Non-Profit Organization Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** I like that we were able to end the contract. **What do you dislike about Iterable?** I don't like that Iterable lacks A/B testing and proper holdout functionality in their Journey feature. It also misses basic features like drop and hold testing, and they require a manual workaround that is cumbersome. Additionally, the company enforced an auto-renewal in full just three days after the window, which was frustrating. They even harassed employees with personal phone calls, which felt unprofessional and pushy. The initial setup wasn't easy. Overall, I would look for alternative providers in the future. **What problems is Iterable solving and how is that benefiting you?** Iterable lacked A/B testing and holdout functionality, and its manual workarounds were cumbersome. **Official Response from Deja Darrington:** > We appreciate you sharing your review and understand how frustrating this experience was. While Iterable does offer experimentation and holdout capabilities, it’s clear the setup and overall experience did not meet your expectations. Your comments on journey testing, onboarding friction, and the renewal experience are serious and have been noted internally. Thank you for taking the time to leave an honest review. ### 25. Flexible, powerful platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2022 **What do you like best about Iterable?** The onboarding process is seamless, even for someone with limited technical abilities. The tool stands out for the flexible events based data structure, and that they are expanding the platform to include a wider range of channels making our customer journey's seamless. And to top it off they are a team that are fun to work with and genuinely cares about you and their product. **What do you dislike about Iterable?** Their analytics tool is not intuitive or very powerful, but new LLM AI is promised to help this. **What problems is Iterable solving and how is that benefiting you?** Allowing us to truly understand our customers and make sure we can easily and quickly ensure we're relevant in our messaging across multiple touchpoints. ### 26. Intuitive and Effective for Mass Campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Hanna K. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** I like Iterable's easy UI, which makes it simple to use and follow. Setting up Iterable was easy for my team. **What do you dislike about Iterable?** Better frequency capping management **What problems is Iterable solving and how is that benefiting you?** I use Iterable to send personalized campaigns to millions of customers. ### 27. User-Friendly Email Tool that Still Allows for Flexibility **Rating:** 4.0/5.0 stars **Reviewed by:** Susan M. **Reviewed Date:** November 18, 2025 **What do you like best about Iterable?** There's also some fun features to play around with, like the ability to add stickers and GIFs. My company doesn't use them, but they're a nice touch. **What do you dislike about Iterable?** Somehow I missed that in a recent update they added an "expand" button to the sidebar, that brings up the field you need in a pop-up box. I'd still like the ability to resize the field on my own, but the expand button is handy. **What problems is Iterable solving and how is that benefiting you?** I find Iterable makes it easy to format newsletters, enhancing engagement and ensuring timely communications with donors. It gives me some good structure to use as a foundation while allowing me enough flexibility to play. **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping you enhance engagement and communication with donors. We appreciate your feedback about the expand button and will keep it in mind for future enhancements. ### 28. Excellent for Marketing with Robust Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Alise L. **Reviewed Date:** December 05, 2025 **What do you like best about Iterable?** I like Iterable's team and their positive attitude towards the customer. They constantly invest in the product and listen to customer feedback. I've been using Iterable for over 5 years, and it's amazing to see how the platform has evolved tremendously. The initial setup was fairly easy, especially since it was my second time migrating to Iterable. **What do you dislike about Iterable?** I sometimes encounter bugs in analytics. There are discrepancies in historical data that can't always be justified by changes in user behavior or database adjustments. **What problems is Iterable solving and how is that benefiting you?** I use Iterable for email and SMS marketing, which helps me send out campaigns in an advanced and efficient way. **Official Response from Deja Darrington:** > We're glad to hear that Iterable has been beneficial for your email and SMS marketing needs. We're committed to providing advanced and efficient solutions for our customers, and we appreciate your support. ### 29. Great Tool for Email Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Tamara E. | Marketing Automation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2025 **What do you like best about Iterable?** The platform is easy to navigate, making it simple to create new journeys. It also offers many great features that make working with it enjoyable every day. **What do you dislike about Iterable?** I've noticed that the quality of customer support has declined somewhat as time has passed. **What problems is Iterable solving and how is that benefiting you?** Iterable is primarily utilized as a platform for marketing automation and managing commercial campaigns. Features such as Send Time Optimization (STO) and Quiet Hours have proven to be especially important in these efforts. ### 30. User-Friendly Interface and Great Support Staff **Rating:** 4.5/5.0 stars **Reviewed by:** Jerre L. | Email marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** Very user friendly interface and great support staff **What do you dislike about Iterable?** IP Warmup was a big challenge but we got through it **What problems is Iterable solving and how is that benefiting you?** Huge leap in personalization that’s lead to better open and click rates ### 31. Easy to Use, Feature-Rich, and Backed by Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** Ease of use, features, customer support. **What do you dislike about Iterable?** Many features that are included in other ESP’s are premium features **What problems is Iterable solving and how is that benefiting you?** Rollout of AI tools to help email creation for faster scalable email deployment ### 32. Really intuitive platform with powerful capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Lucie B. | Email Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about Iterable?** I find the platform very intuitive to use. I'm a fairly new user, having started in my role this year, and in a fast-paced email marketing environment, I do not have a lot of spare time to read lengthy manuals. I've found it so easy to find my way around, build and edit emails, and segment our lists to really hit the ground running in my role and deliver improvements quickly. I find the interface really simple, allowing me to move seamlessly between campaigns, journeys and analytics. A favourite feature I discovered recently is being able to save and name specific rows in emails, so that I can reuse them elsewhere. This has been of great benefit when refreshing our templates and ensuring that everything is on brand. As a relatively new user, I have a lot to learn but I have already found the support team, Iterable Plaza and the wealth of FAQs to be a great support. I'm really excited to discover how Iterable can help us to grow our business and how we communicate with our customers. **What do you dislike about Iterable?** I find some of the segmentation options could be more straight forward, for instance creating non engager segments has been a challenge, as I would expect more intuitive straight-forward options, like "has not opened an email in the last xx days". It almost feels like you're having to work out a double negative to use this functionality. I wish you could have folders within campaigns and journeys. It's hard to split out performance results for different types of campaigns, e.g. engager vs non engager. I believe I have to go back and label everything to be able to do this. **What problems is Iterable solving and how is that benefiting you?** Through Iterable, we have created a number of automated journeys, which will allow us to gradually reduce our use of individual campaigns. Creating these user journeys has allowed us to focus on giving our new prospects and users a great onboarding program to really familiarise themselves with the brand and build future loyalty. Iterable is helping us to reduce time spent on creating campaigns for our customers, and freeing up more time to focus on improvements and developments. Scheduling campaigns, particularly across other timezones has been a much-used feature which saves me time, so I can plan ahead and ensure campaigns are sent at the right time in the right timezone. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable intuitive and powerful! We're constantly working to make our platform user-friendly and efficient for all our customers, especially those in fast-paced environments. We appreciate your feedback on the segmentation options and folder organization, and we'll definitely take that into consideration for future improvements. ### 33. Exceptionally Easy-to-Use Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan G. | Senior CRM Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** The interface is very easy to use and navigate **What do you dislike about Iterable?** Maybe a little slower than other platforms releasing new features **What problems is Iterable solving and how is that benefiting you?** Iterable is enabling us to identify customers in real time, which allows us to target them with more relevant and personalized content. As a result, we are able to generate increased revenue from our campaigns. **Official Response from Deja Darrington:** > Thank you for your feedback! We understand the importance of timely feature releases and are continuously working to enhance our platform's performance. ### 34. Effortless Multi-Channel Journeys with Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Kalina D. | Marketing Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Iterable?** Iterable makes it easy to coordinate email, SMS, push, in-app, web push, and direct mail in a single customer journey. You can branch and personalize workflows based on real-time events. **What do you dislike about Iterable?** Workflow builder can get cluttered with large, complex journeys. **What problems is Iterable solving and how is that benefiting you?** Iterable helps solve the challenge of delivering personalized, timely, and consistent messages across multiple channels. **Official Response from Deja Darrington:** > It's great to know that Iterable is helping you overcome the challenge of delivering personalized messages across various channels. We're committed to providing solutions that benefit our customers. ### 35. Decent platform, but there are better options with far better service **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 10, 2025 **What do you like best about Iterable?** The product is well designed and very intuitive for marketers. While Iterable isn't as mature as competitors in this space (Braze, SFMC, etc) in terms of product offerings, they are making strides to get there. The pure technical-support (ie, cases) aspect has been a silver lining in otherwise subpar support. **What do you dislike about Iterable?** There is a distinct lack of platform and domain knowledge as well as limited proactive/consultative skills among the teams at Iterable. Presumably this is a direct result of the limited tenure of employees; itself likely a result of layoffs and other attrition. The account management and implementation teams at Iterable have left a lot to be desired. If you go with Iterable, I strongly recommend skipping any add-on services and vetting a third-party partner for any implementation assistance. **What problems is Iterable solving and how is that benefiting you?** Automating customer journeys **Official Response from Deja Darrington:** > Thanks for sharing your perspective. We’re glad to hear what’s working well, and we also take seriously your comments on the need for deeper platform knowledge and more proactive guidance. Our teams are investing in training, enablement, and additional resources so that every customer has access to knowledgeable, consultative support. Alongside your CSM, customers also have access to dedicated implementation resources, Iterable Academy, and our community to ensure long-term success. Your input is invaluable as we continue to strengthen our customer experience. ### 36. Exceptional Cross-Channel Marketing with Powerful Personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Konstantin V. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2025 **What do you like best about Iterable?** Iterable excels as a cross-channel marketing automation platform, offering robust personalization **What do you dislike about Iterable?** It can be a little bit complicated to use all Iterable features at first **What problems is Iterable solving and how is that benefiting you?** Iterable's Workflow Studio is a simple drag-and-drop tool for building customer marketing journeys. It speeds up campaign creation with real-time previews and AI suggestions for better personalization. **Official Response from Deja Darrington:** > It’s great to hear that Iterable’s cross-channel capabilities and personalization are supporting your marketing efforts. We’re glad Workflow Studio and real-time previews are helping your team build journeys more efficiently. We also understand that getting familiar with all features can take time, and that feedback is helpful as we continue improving the experience. We appreciate you sharing your perspective. ### 37. Outstanding Customer Support Makes All the Difference **Rating:** 5.0/5.0 stars **Reviewed by:** Justina J. | Direct Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Iterable?** You customer support team is the best! Super helpful, polite and replies are very switft. **What do you dislike about Iterable?** To be honest - cannot think of any dislikes. **What problems is Iterable solving and how is that benefiting you?** We mainly use Iterable for e-mail marketing therefore when we launch a new product it helps us to reach customer and analize customer's lifecycle. **Official Response from Deja Darrington:** > Thank you for your kind words about our customer support team! We strive to provide helpful and swift assistance to all our customers. ### 38. Exceptional Support and Effortless Usability **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2025 **What do you like best about Iterable?** Iterable support & customer account managers are a great help when using the platform - issues resolved quickly and a font of knowledge. Iterable itself is an easy to use platform with its drag and drop feature. **What do you dislike about Iterable?** It would be nice if we could track clicks within snippets when creating new templates. Also, the list logic can be a little difficult to work out at times. **What problems is Iterable solving and how is that benefiting you?** This tool has been valuable in supporting our marketing and communications efforts with customers across multiple brands and countries. **Official Response from Deja Darrington:** > It’s great to hear support from our team and the drag-and-drop usability are making your experience smoother. We understand the desire for deeper snippet analytics and clearer list logic, and that context helps inform where we can improve. Your feedback gives us valuable insight into real use cases, and we appreciate you sharing it with the community. ### 39. User-Friendly and Efficient, But Support Lacking **Rating:** 4.0/5.0 stars **Reviewed by:** Adam P. **Reviewed Date:** November 17, 2025 **What do you like best about Iterable?** I love that Iterable is user-friendly and easy to navigate. The sections are clearly labeled and accessible, which makes it an easy platform to learn without needing prior experience. The initial setup was very easy, making the whole process quite smooth. Additionally, it helps me send out email campaigns fast and effectively. **What do you dislike about Iterable?** Technical support is difficult to reach and their support isn't well versed in the platform **What problems is Iterable solving and how is that benefiting you?** I use Iterable for email marketing and automation, sending out campaigns fast and effectively. **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable user-friendly and efficient for your email marketing needs. We apologize for any inconvenience you experienced with our technical support. We are constantly working to improve our support services and appreciate your feedback. ### 40. Easy Triggered Emails and Clear Event Payloads for Smooth Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** I love how easy it is to send triggered emails with site events. And the ability to see the event payloads which helps with setup **What do you dislike about Iterable?** It could be easier to connect catalogs and collections to emails. Also the dash boards are more confusing **What problems is Iterable solving and how is that benefiting you?** The ability to send site triggered emails ### 41. Feature-Rich Automation, But Needs Better Training Resources **Rating:** 3.5/5.0 stars **Reviewed by:** Sean V. | Head of Partnerships, Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** I like how many features in automation and journeys it has as well as the dynamic segmented lists **What do you dislike about Iterable?** Iterable can be a little difficult to use. It would be helpful to have more documentation and training on optimizing the platform **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to provide customers with a crm platform for them to send out push and sms through our apps **Official Response from Deja Darrington:** > Thank you for your feedback on the need for better documentation and training resources. We'll definitely take that into consideration for future improvements. ### 42. Great Support Team, But Feature Limitations Hold It Back **Rating:** 3.0/5.0 stars **Reviewed by:** Charlie T. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Iterable?** The team and technical support are helpful and quick to respond. **What do you dislike about Iterable?** It's limited compared to an enterprise ESP, with a lot of features requiring third party software providers. **What problems is Iterable solving and how is that benefiting you?** It helps to communicate to our customers effectively, with relative ease. **Official Response from Deja Darrington:** > Hi Charlie, Thanks for sharing your perspective. We’re happy to hear our support team has been a bright spot, and we appreciate your candid feedback around feature limitations as we continue to evolve Iterable. ### 43. Powerful Multichannel Automation with Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Meghana M. | Architect **Reviewed Date:** February 11, 2026 **What do you like best about Iterable?** I had a great experience using Iterable for our lifecycle marketing campaigns. I like its powerful multi-channel automation, and I like everything about it. The initial setup was easy. **What do you dislike about Iterable?** Scalability challenges **What problems is Iterable solving and how is that benefiting you?** Iterable solves fragmented customer journeys across channels with powerful multi-channel automation. ### 44. Flexible journeys, intuitive segmentation, and responsive support make Iterable a winner **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** The interface is easy to navigate, and the journey builder offers excellent flexibility to create highly customized campaigns. The segmentation tool is also fantastic—very intuitive and quick to build unique audiences on the fly. On top of that, the support team is responsive and helpful, even on a lower-tier package. **What do you dislike about Iterable?** Sometimes flashy new features are prioritized over simple quality-of-life updates that would improve usability. There’s no way to capture list or audience growth over time, which makes long-term tracking difficult. Our project is userID-based, which complicates searching for individual users since IDs come from another system, and there’s currently no easy way to shift to a hybrid project. **What problems is Iterable solving and how is that benefiting you?** We use Iterable for all of our marketing communications with our DTC customers. It allows us to manage lifecycle campaigns across email and push with ease, using personalization and segmentation to target the right audiences at the right time. This helps us drive stronger engagement, improve retention, and scale campaigns without adding extra manual work. **Official Response from Deja Darrington:** > We're delighted to hear that Iterable has been instrumental in managing your marketing communications and lifecycle campaigns, driving stronger engagement, improving retention, and scaling campaigns without extra manual work. We appreciate your feedback about the need for quality-of-life updates and the challenges with userID-based projects. We'll keep working to enhance our platform and address these concerns. ### 45. Activate to Elevate: My Activate 2025 Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Gabby A. | Virtual Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Iterable?** As an active user of Iterable, I genuinely appreciate its intuitive and user-friendly interface. The Workflow Studio, in particular, makes building complex customer journeys feel smooth and manageable with its drag-and-drop functionality. Iterable’s personalization capabilities are also a standout—it allows for dynamic content and advanced segmentation, which helps us deliver more relevant messaging. The platform’s integration flexibility with other tools and data sources adds to its efficiency, and I’m especially grateful for the helpful documentation, webinars, and live events like Activate Virtual that keep users informed and inspired. **What do you dislike about Iterable?** While Iterable is a powerful platform, there are areas where it could be enhanced. Template management can sometimes feel a bit rigid, especially when trying to build visually rich or brand-heavy emails. I’ve experienced occasional lag or slowness when handling larger datasets or complex workflows. The analytics features, while useful for quick insights, could benefit from more robust and customizable reporting options. Lastly, A/B testing within journeys is somewhat limited—it would be great to have more advanced testing tools directly in workflows to better optimize campaign performance. **What problems is Iterable solving and how is that benefiting you?** Iterable is solving the challenge of delivering personalized, timely, and data-driven communication at scale. In an environment where customer expectations are constantly evolving, the platform helps bridge the gap between raw data and meaningful engagement. For me, this means being able to create tailored user journeys, automate campaigns with precision, and respond to user behavior in real-time—all without heavy engineering support. It simplifies complex workflows, improves audience segmentation, and ensures messages reach the right people at the right time. Ultimately, it’s helping our team build stronger customer relationships while increasing operational efficiency. **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable, particularly the ease of building complex customer journeys and the platform's integration flexibility. Also glad to hear that you enjoyed Activate! We understand your concerns about template management, lag with larger datasets, and limited A/B testing within journeys. Your feedback is valuable, and we'll use it to continue enhancing the platform to better meet your needs. ### 46. Launched quickly. Is critical component of our stack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2026 **What do you like best about Iterable?** Fairly robust platform for lifecycle marketing. We're using it for push, email, transactional, and in-app messages. Support is good. We were able to get up and running inside of 1 month **What do you dislike about Iterable?** Using the datafeeds is somewhat difficult to use. Dashboard and reporting capabilities are very weak. **What problems is Iterable solving and how is that benefiting you?** Lifecycle marketing and marketing communications ### 47. Senior Channel Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** The journey builder and being able to be flexible and use our own data **What do you dislike about Iterable?** The data. I wish I was able to troubleshoot my campaigns more easily **What problems is Iterable solving and how is that benefiting you?** Being able to consolidate all our different channels into a singular view ### 48. Intuitive CRM, Integration-Friendly but Faces Scalability Challenges at 5bn+ Emails/Year **Rating:** 4.0/5.0 stars **Reviewed by:** Julie L. **Reviewed Date:** December 09, 2025 **What do you like best about Iterable?** I like that Iterable is easy for a marketer to use and integrates easily with our other tools, especially Hightouch. **What do you dislike about Iterable?** We send a large volume of emails (5 billion + per year), and at times, we've had scalability issues. **What problems is Iterable solving and how is that benefiting you?** I use Iterable to orchestrate communications, create customer journeys, and conduct experiments across multiple channels. It integrates easily with our tools and empowers marketers with self-service capabilities. **Official Response from Deja Darrington:** > We're pleased to hear that Iterable is helping you orchestrate communications, create customer journeys, and conduct experiments across multiple channels. We value your input and will use it to enhance our platform. ### 49. Kinship Review **Rating:** 3.5/5.0 stars **Reviewed by:** Jennifer B. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** User interface, lots of ways to do different ways to accomplish what I need, good technical customer service, **What do you dislike about Iterable?** Too many products, we had a good account manager and slack support then got a new one for both that are totally different and don’t meet our needs **What problems is Iterable solving and how is that benefiting you?** Insights and campaign journey building **Official Response from Deja Darrington:** > We're glad to hear that you appreciate Iterable's user interface and the variety of options available to accomplish your tasks. We apologize for any inconvenience caused by changes in account management and support, and we will work to address your concerns. ### 50. Amazing Visibility Into Email Delivery and Views **Rating:** 4.5/5.0 stars **Reviewed by:** Loabilwe M. | Customer Experience Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2026 **What do you like best about Iterable?** It’s amazing I can always see if our customers received their marketing emails and if they viewed them. **What do you dislike about Iterable?** Honestly there’s nothing that I dislike about iterable. I think maybe the layout could be improved though **What problems is Iterable solving and how is that benefiting you?** Viewing customers orders, sending out marketing emails ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+20%3A45%3A49+-0500&secure%5Bsession_id%5D=36f9e0f1-3809-4731-8bb2-803ddbe0767c&secure%5Btoken%5D=429231bde2efb99a061b5183ef9465212b80a5fbc8bdbc41c9855d0d4ea9811d&format=llm_user) ## Iterable Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Salesforce Spiff](https://www.g2.com/products/salesforce-spiff/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Iterable Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,392 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)