--- title: Iterable Reviews meta_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 825 scale: '5' date_modified: '2026-07-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 825 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users highlight the **ease of use** of Iterable, appreciating seamless onboarding and quick team adaptation to the platform. (128 reviews) - Users find Iterable's **intuitive design** and support make campaign management effortless and enjoyable. (90 reviews) - Users praise the **effective customer support** of Iterable, highlighting their helpfulness and responsiveness throughout the onboarding process. (81 reviews) - Users value the **automation capabilities** of Iterable, enhancing their marketing strategies with seamless integration and personalized messaging. (78 reviews) - Users find Iterable's **helpful support** and onboarding experience invaluable for optimizing their email marketing strategies. (77 reviews) - Users value the **user-friendly interface** of Iterable, which enhances their marketing efforts and efficiency significantly. (68 reviews) - Users appreciate the **powerful personalization features** of Iterable, enabling impactful messaging tailored to each subscriber. (60 reviews) - User-Friendly (52 reviews) - Flexibility (50 reviews) - Journey Creation (50 reviews) **What users dislike:** - Users find the **learning curve steep** , often struggling with unclear documentation and feature execution challenges. (79 reviews) - Users note the **missing features** in Iterable, such as NHI filtering and HTML template export, causing frustration. (68 reviews) - Users note **limited features** in Iterable, particularly in campaign scheduling and basic in-app messaging capabilities. (35 reviews) - Users find Iterable's interface **not intuitive** , leading to a challenging experience and steep learning curve for newcomers. (32 reviews) - Users express frustration over **limited customization** in Iterable, particularly with dynamic fields and Handlebars.js constraints. (30 reviews) - Campaign Issues (29 reviews) - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. (29 reviews) - Poor Customer Support (29 reviews) - Users express frustration with **inconsistent reporting issues** , impacting trust in conversion tracking and overall campaign optimization. (28 reviews) - Complexity (26 reviews) ## Iterable Reviews ### 1. Master of marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Anam A. | RevOps and CRM Specialist, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Iterable?** One of the best marketing tool I have worked with. Best features: 1) Great online library to learn tool on your own. 2) Easy integration with our backend tool 3) Flows are very well developed and have all the necessary triggers and conditions. 4) Reporting KPIs for email are spot on. 5) Quick customer support. **What do you dislike about Iterable?** Only thing i dislike - it's a complicated tool and not so easy to learn. Will take some time for anyone to get a hang of it. **What problems is Iterable solving and how is that benefiting you?** Helps us in retaining our customers with quick and personalised email campaigns. All our transaction emails are delivered using Iterable based on different time zone, needs etc and Iterable is able to help us with that. **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping you retain customers with personalized email campaigns and efficient delivery based on different needs. We're committed to providing the tools and support you need to succeed in your marketing efforts. ### 2. Effective, User-Friendly Marketing Tool **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Iterable?** I like Iterable best for its flexibility and ease of use in creating personalized, cross-channel marketing campaigns. Great customer support! **What do you dislike about Iterable?** The reporting dashboards could be more intuitive. **What problems is Iterable solving and how is that benefiting you?** Iterable solves the problem of managing and automating personalized, multi-channel marketing campaigns. This benefits me by saving time, improving campaign targeting, and helping deliver a more consistent experience to customers **Official Response from Deja Darrington:** > Thank you for your feedback on the reporting dashboards. We are constantly working to improve our platform, and your input is valuable to us. We will take your comments into consideration as we continue to enhance our reporting features. ### 3. Easy for Marketers to Learn and Build In **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2026 **What do you like best about Iterable?** Fairly easy for marketers to learn and build within the platform **What do you dislike about Iterable?** Challenges collating results and reporting **What problems is Iterable solving and how is that benefiting you?** Iterable is helping to build triggered multichannel journey messaging ### 4. Powerful Data Segmentation, But Takes Time to Master **Rating:** 4.0/5.0 stars **Reviewed by:** Jennie B. | Director of Lifecycle and Social Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** I migrated our company to iterable primarily to leverage the sophisticated data infrastructure that allowed us to deep nested data for segmentation and journey logic. **What do you dislike about Iterable?** Some of the platform isn’t very user friendly and the segmentation prompting requires some nuanced thinking to get used to. This is largely addressed via the ai prompting innovation. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to leverage out entire suite of use data to power our full funnel user journeys. **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping you power your full funnel user journeys with sophisticated data segmentation. We appreciate your feedback and are committed to improving the platform's usability. ### 5. Excellent, Responsive Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Iterable?** Customer service is excellent- very responsive **What do you dislike about Iterable?** Platform performance and labels as its causing issues **What problems is Iterable solving and how is that benefiting you?** Labels and platform efficiency ### 6. Effortless Onboarding and Comprehensive ESP Features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Iterable?** Iterable is very easy to navigate, with little training required to get new team members started with it. It has all the features that you'd expect from an ESP. **What do you dislike about Iterable?** We have to use suppression lists, which count towards our number of users, even though we will never send anything to them. **What problems is Iterable solving and how is that benefiting you?** Email automation and dynamic templates **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable's onboarding process effortless and that you appreciate its comprehensive ESP features. We understand your concern about suppression lists counting towards your user count and will definitely take this feedback into consideration for future improvements. ### 7. User Friendly and efficient!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Iterable?** The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed! **What do you dislike about Iterable?** Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon! **What problems is Iterable solving and how is that benefiting you?** Our organization uses Iterable for multiple purposes! My team specifically uses it to reach out to the contact base of our customer on behalf of them in order to gather reviews. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable's user interface clean and easy to use. It's great to know that our platform integrates well with your data exploration platform, making campaign metrics easily accessible for your organization. We apologize for any inconvenience caused by incomplete user list uploads and occasional lag. Our team is continuously working to address these issues and improve the overall user experience. ### 8. Iterable is unmatched for orgs that need to send in-app comms internationally **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel P. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2025 **What do you like best about Iterable?** Locales are my favorite feature within Iterable. It saves me a ton of time being able to clone out the EN version of an email to translate it in 7 different languages. **What do you dislike about Iterable?** I wish you had a custom builder, the current 3rd party tool is a bit dated. By having your own building tool, the UI would be much more cohesive. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to send localized emails, SMS, in-app pops, and pushes to our members every day. By leveraging automations we are cutting down on our daily ad hoc sends. **Official Response from Deja Darrington:** > Thank you for sharing your feedback! We're glad to hear that you find our locales feature helpful for sending emails in multiple languages. We appreciate your suggestion for a custom builder and will definitely take it into consideration for future improvements. ### 9. Feature-Rich with Excellent Support, Needs Better Broken Link Alerts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Iterable?** So many features, great support team! I didn't realize all the extra marketing tools it has until our rep shared with us the full potential. Looking forward to using more of the features **What do you dislike about Iterable?** Wish it would give me a warning when CTA links are broken **What problems is Iterable solving and how is that benefiting you?** Our entire email program use Iterable. Love the analytics shared for each send. **Official Response from Deja Darrington:** > We're glad to hear that you're finding value in our marketing tools and support. We'll definitely take your feedback about broken link alerts into account as we continue to enhance our platform. ### 10. Phenomenal support and super user-friendly platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2023 **What do you like best about Iterable?** Support feels instant, and everyone I speak to has an in-depth understanding of the product and its nuances. I feel that our team is able to push boundaries because of the support we receive for our questions and suggestions. We can also generate great personalized content because of the platform's flexibility. They're always letting us know about incoming improvements to the platform. It is a very intuitive platform and documentation is extremely thorough. In the off chance that documentation only gets you 98% of the way there, the support team is always ready to get you to your goal. Integration to Segment was incredibly straightforward. **What do you dislike about Iterable?** Cannot change a user trait's data type or name once it is cast. Downloading a high-volume CSV from a list takes a very long time. **What problems is Iterable solving and how is that benefiting you?** Quick and easy personalization, robust segmentation that supports regex is very helpful, and the flexibility within each feature like Journeys and Catalogs is great across our many use cases. ### 11. New Customers - Enjoying Onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Iterable?** We've had a fantastic onboarding experience with Iterable. The entire team has been incredibly helpful and knowledgeable, always willing to roll up their sleeves and support us every step of the way. For a large, multi-brand onboarding, the process has been impressively seamless. We're already seeing efficiencies across both internal processes and customer experience. I'm also genuinely impressed by how quickly my team has been able to get up to speed on the platform. **What do you dislike about Iterable?** While our overall onboarding experience has been positive, there were a few challenges along the way. As we began implementing our use cases, we found that some features we assumed were available needed to be added or customized—despite having taken a thorough approach during the RFP and presentation process. That was a bit frustrating and caused some unexpected delays. Additionally, we encountered a few bugs that were known to other teams within Iterable but hadn’t yet been communicated to our onboarding team. This resulted in some lag time as they tracked down the necessary information internally. Improved internal knowledge sharing could help streamline the experience in situations like this. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping us drive greater efficiency in our marketing operations while improving personalization across email and SMS. We wanted to enhance the customer experience on both channels, and Iterable gives us the tools to do that effectively. It allows us to treat email and SMS as distinct channels while still leveraging shared data to create a seamless, connected customer journey. **Official Response from Deja Darrington:** > Thank you for sharing your feedback. We apologize for the challenges you encountered during the onboarding process. We're continuously working to improve our feature communication and internal knowledge sharing to provide a more seamless experience. ### 12. A Flexible and Powerful Platform With Room to Grow **Rating:** 4.0/5.0 stars **Reviewed by:** Jeni H. | Director of CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Iterable?** Iterable is a powerful, flexible platform that makes it easy to build, test, and optimize both email and SMS campaigns in one place. The user interface is intuitive and visually clean, which makes navigating between journeys, templates, and reporting much smoother than some other tools I’ve used. I especially appreciate the dynamic content capabilities and how seamlessly it integrates with our customer data, allowing us to personalize messaging at scale. The flexibility in segmentation, along with the ability to trigger campaigns based on real-time customer behavior, has been a game-changer for our lifecycle strategy. **What do you dislike about Iterable?** While Iterable is robust, some parts of the platform can feel clunky or underdeveloped. Reporting is one area that could use improvement—it can be difficult to pull detailed, customized reports without resorting to external tools or custom API work. Journey versioning also isn’t as seamless as I’d like; managing multiple versions of a workflow can get messy and hard to track. Additionally, loading times for certain features (especially journeys and large templates) can be slow, which can interrupt workflow when you're making quick updates. Lastly, while support is responsive, there’s sometimes a gap between ticket responses and true resolution, especially for more technical issues. **What problems is Iterable solving and how is that benefiting you?** Iterable solves the challenge of delivering personalized, timely, and data-driven marketing across multiple channels—email, SMS, push, and more—without needing to rely heavily on engineering support. It addresses the fragmentation of tools and data that often slow down CRM and lifecycle strategies, enabling marketers to build seamless, automated journeys that respond to real-time customer behavior. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable to be a powerful and flexible platform for building and optimizing email and SMS campaigns. We appreciate your feedback on the user interface and dynamic content capabilities, as well as the seamless integration with customer data. ### 13. Robust platform that can fill any creative objective. **Rating:** 4.5/5.0 stars **Reviewed by:** Andy N. | Email & SMS Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** As a marketer, the UI is so much better than other ESPs. **What do you dislike about Iterable?** 12 hour data lag is concerning to a data engineering team. **What problems is Iterable solving and how is that benefiting you?** It’s enabling us to launch email automations. **Official Response from Deja Darrington:** > We're glad to hear that you find our UI better than other ESPs. We're constantly working to improve our platform and reduce data lag, so we appreciate your feedback. ### 14. A consistently reliable marketing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Ty P. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Iterable?** The AI features have made subject lines and testing a breeze! **What do you dislike about Iterable?** I can't think of anything that they can improve at the moment. Previously, they would roll out cosmetic changes that would negatively impact our workflows, but updates for the past few years have done the complete opposite. We're satisfied customers and power users. **What problems is Iterable solving and how is that benefiting you?** We can communicate with our customers and subscribers, and Iterable makes that beyond easy. **Official Response from Deja Darrington:** > Ty, thank you for sharing your feedback with us! ### 15. Experience Using Iterable **Rating:** 5.0/5.0 stars **Reviewed by:** Fabian A. | Automation and Database Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Iterable?** Iterable is an amazing CRM system, particularly for those who value robust automation features. **What do you dislike about Iterable?** One area where there’s room for improvement is the ability to export HTML templates, would reallylike this. Currently, exporting templates often results in missing content or incomplete coding, which can be frustrating when porting templates to other platforms. **What problems is Iterable solving and how is that benefiting you?** Iterable is solving the challenge of creating personalized, multi-channel customer experiences at a large scale which is good because I work for a huge automotive company. By enabling advanced automation, it simplifies the process of managing email, SMS, and webhook communications, ensuring that messages are timely, relevant, and consistency. **Official Response from Deja Darrington:** > Thank you for highlighting the benefits of Iterable in solving the challenge of creating personalized, multi-channel customer experiences at a large scale. We'll continue to focus on improving the platform to better meet the needs of our users. ### 16. Love Iterable as an ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Iterable?** I enjoy the ease of reviewing each campaign from the Messaging page and then having the ability to double-click to understand more data about a specific campaign. I also appreciate the heatmap as we are able to see which types of content in the email resonated most with our users. **What do you dislike about Iterable?** The confusing jargon that we need to use to create segmentations can be improved. For example, "is on or after" is a very confusing term. I think this needs to be rethought to make it easier for users. I need to utilize a diagram that one of your technical CSM uses for me to make sure I am targeting the appropriate group. **What problems is Iterable solving and how is that benefiting you?** We are looking to target dozens of different creator segments with different types of messaging. Iterable is able to help us reach the audiences we need with the ease of a pretty straightforward platform. ### 17. Excellent support, highly flexible platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rory B. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Iterable?** Flexible enough to do basically anything that you need to do. Data integration is very simple. API and Webhooks are easy to use. **What do you dislike about Iterable?** Email block builder is limited, and we found a lot of value in using an external platform which was very easy to integrate. **What problems is Iterable solving and how is that benefiting you?** Centralised hub of customer data which allows us to create powerful marketing automations across all platforms. **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable to be a highly flexible platform with easy data integration and user-friendly API and Webhooks. We appreciate your feedback on the email block builder and will take it into consideration for future improvements. ### 18. Great UI and Easy Building, But Reporting and Customization Need Work **Rating:** 3.5/5.0 stars **Reviewed by:** Allison E. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Iterable?** I like the user interface and the ease to build **What do you dislike about Iterable?** The reporting capabilities are limited and can't customize campaigns as much **What problems is Iterable solving and how is that benefiting you?** Quick to build campaigns **Official Response from Deja Darrington:** > Thank you for your feedback! We're pleased that you find Iterable's user interface and building process to be great. We acknowledge the limitations in reporting and customization, and we are actively working on enhancing these aspects to provide a more comprehensive solution for our users. ### 19. Love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** October 23, 2025 **What do you like best about Iterable?** Love the user interface and the ease at which the olatform can be navigated. Also the cudtomer support is great **What do you dislike about Iterable?** Sometimes the platform will run slow inexplicably **What problems is Iterable solving and how is that benefiting you?** Iterable has been helpful at automating manual tasks with our CRM **Official Response from Deja Darrington:** > We're pleased to hear that you love our user interface and find our platform easy to navigate. Providing excellent customer support is a top priority for us, so we're glad to hear that you've had a great experience. We apologize for any inconvenience caused by the platform running slow at times and are actively working to improve performance. Thank you for sharing your feedback with us! ### 20. Easy-to-use email marketing software **Rating:** 4.5/5.0 stars **Reviewed by:** Alan C. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Iterable?** As a non-technical marketer, I can use and create create campaigns and emails easily. It gives me autonomy over my work and how fast I can accomplish it. Their support team is very helpful as well when I've run into roadblocks or don't understand how to use a specific feature. **What do you dislike about Iterable?** Overall I think their documentation is lacking into how to actually use certain features. Their support articles say what they are, but you need to email back and forth with support to understand how to use it. One issue that I've had a few times is duplicating blast campaigns, and the previous A/B test duplicates as well. Two times it has happened when I didn't realize it and the email went out with the wrong A/B test. They should make this more explicit - I feel it is a UX problem, not a user problem. **What problems is Iterable solving and how is that benefiting you?** The primary benefit of Iterable for our company is creating transactional or event/trigger-based emails. It requires a developer to create the event but once that is largely done, a non-technical marketer can handle the majority of the tasks. It is great to not require the use of an email develop or agency to manage the emails. ### 21. A Robust, Intuitive ESP **Rating:** 5.0/5.0 stars **Reviewed by:** Country M. | Email Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 27, 2023 **What do you like best about Iterable?** Iterable is an easy to use, intuitive ESP. We are able to use Iterable automate our entire marketing program with dozens of campaigns and journeys, each with various dynamic fields and templates. I'm impressed with amount of data Iterable is able to hold and reference. Lastly, the customer support through the platform and through our account representative is always immediate and helpful. **What do you dislike about Iterable?** The journey capabilities could be further built out to allow things like a send limit per day (not just per minute). We sometimes have to come up with creative workarounds for features that do not exist, such as a daily send limit. Additionally, we would like to see better alerting built into Iterable. Right now, alerting is very limited - you can't apply specific alerts to a specific campaign. We would like to see this limitation changed to avoid the need for 3rd party services. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to automate most of our email marketing campaigns. This prevents us from having to build net new emails daily in order to keep the program running. Secondly, Iterable's features allow for a lot of testing, which helps us learn about what works and does not work. Iterable allows us to populate data in dynamic templates and fields live. This is a small feature that saves us a huge amount of time. We are able to test different versions of the email live in the platform as opposed to having to build out numerous templates and or having to send proofs to our inboxes to view different versions of dyanmic templates. ### 22. Does a job we need it to, wish we had more time to get to grips with it **Rating:** 3.0/5.0 stars **Reviewed by:** craig b. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Iterable?** Firstly their customer team are great. Really pleased with the level of care we get since we're not a massive customer and they're very responsive (shout out Claire). Same goes for thier support, often have to get them to do some odd requests for our quirks but they're normally very good and really fast. As a service it does what we need it to and often without fail. Fairly easy to use, you don't have to be an developer to get something out of it. We use it for all of our event based notifications including push and email, across multuple languages as well, and that's okay to set up. The most useful part is being able to deep dive in to the event history of any user and see exactly what they were sent. Has helped us diagnose countless bugs over time! **What do you dislike about Iterable?** I just wish we had more time to get to grips with it. If you know how to use it you'll get a really good product out of it, without that time we've just always scraped the surface. The language used to desrcibe the different features isn't always the clearest and it's not always obvious what is the right way to set something up until you've done it a few times to see what works. **What problems is Iterable solving and how is that benefiting you?** Helps us manage our event based email and push notifications to all of our users **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable! We're thrilled to hear that you find our customer team, especially Claire, to be great and responsive. We appreciate your feedback on the ease of use and the depth of insights Iterable provides. We understand that mastering a new tool can take time, and we're here to support you every step of the way. If you ever need further assistance or guidance on maximizing Iterable's features, please don't hesitate to reach out. We value your partnership and look forward to helping you delve deeper into the platform to unlock even more benefits for your event-based notifications. Thank you for choosing Iterable! ### 23. Easy software to learn and works great for different marketing goals. **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan R. | Sr. Email and Messaging Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2024 **What do you like best about Iterable?** I like how well the CRM and the messaging section works together. We are able to send very targeted email campaigns to our customers all by using the audience segmentation. The journey program is also very easy to understand the basics of and makes it nice to build a user journey with a very visible flow map. Other softwares I have used in the past do not have a journey map available so when you are building it, it is harding to visualize the steps that the customer would be taking through the journey. **What do you dislike about Iterable?** Unless you are an html coder the basic wysiwyg and drag & drop email builders make it difficult to build out certain layout designs. Also wish they had a better list in the knowledge center for what personalizing handlebars are available. The support page provides good articles about personalized handlebars, but also can be difficult to put the correct versions needed into your email. **What problems is Iterable solving and how is that benefiting you?** Iterable has released more ways to use design templates. Insted of having a whole email as a template, you can now templatize certain sections of your emails. This is nice when you are running a longer campaign that needs to be added to your other emails; it makes it much easier to bring in that one specific section into an email you already have built out. **Official Response from Deja Darrington:** > Thank you for your feedback! We're thrilled to hear that you find our CRM and messaging sections to be effective for targeted email campaigns. We understand your concerns about the email builders and personalized handlebars, and we will work on providing better resources and support for these features. We appreciate your input and are committed to improving the user experience for all our customers. ### 24. Iterable is an amazing platform **Rating:** 5.0/5.0 stars **Reviewed by:** Tony C. | Lead marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** Ive been lucky enough to work in Iterable for the past 4 years. Amazing experience thus far. Very powerful platform and i would recommend to other companies. **What do you dislike about Iterable?** Nothing at all. We work well with our csm to ensure our needs are met. **What problems is Iterable solving and how is that benefiting you?** Workflows, segmentation. Email and push campaigns **Official Response from Deja Darrington:** > So great to hear about your experience with Iterable over the past 4 years! It's great to hear that you have a strong partnership with your CSM and that your needs are being met. We strive to provide excellent support to all of our customers. ### 25. Efficient high volume sending **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Iterable?** Iterable has been one of the most useful platforms for our company. It enables us to send out millions of emails within a few minutes. Their transparency with system statuses and their proactive communication during outages or maintenance windows have built a strong sense of trust. The user interface is simple and easy to us, and their support team is responsive and knowledgeable. Overall, Iterable has significantly improved our marketing operations and customer engagement. **What do you dislike about Iterable?** It would be nice to have a snippet API endpoint in order to streamline our internal processes. A proper sandbox environment would be extremely useful as well. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to send emails at a rate that far surpasses Marketo. Their system uptime has also allowed us to consistently reach out customers with little worry about issues. ### 26. Robust marketing automation platform with an active roadmap and stellar support **Rating:** 5.0/5.0 stars **Reviewed by:** Nate C. | Specialist, Multichannel Transmission Systems Operator-maintainer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2022 **What do you like best about Iterable?** First and foremost, Iterable's premium support via Slack is some of the best support I've ever received from a vendor. Secondly, this platform honors its name - Iterable's product development team really is constantly 'iterating' on this platform and improving it at a pace that is almost challenging to keep up with. As a whole, this tool lets us accomplish particularly custom journeys via filtering that limits our dependence on our own engineering team. Overall very satisfied with the product. **What do you dislike about Iterable?** Reporting is powerful but clunky/doesn't answer all of our questions and we ultimately just refer to connected data in Looker. Could also use an alerting interface given how massive the processes are that we run out of this tool. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us automate over 500 campaigns via 175+ automated journeys across email, push, SMS and in-app channels to consumer and partner audiences. It supports our hyper-personalized dynamic content needs. ### 27. Great platform, but requires a lot of time and effort **Rating:** 3.5/5.0 stars **Reviewed by:** Nejc S. | digital marketing lead, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Iterable?** Overall I find the platform pretty easy to use. I am most indulged into the automation of processes, such as through Journeys. Our experience with your customer support is mostly great as well, the team is very responsive. **What do you dislike about Iterable?** I think the analytics could be a bit more granular. I think the platform is very well suited for bigger teams, while it makes it difficult to justify the high cost of Iterable subscription for a small indie team like ourselves, where it is mostly just 1 person operating it on part-time, with many other assignements along with the CRM tool. A smaller package for such a team would make a lot of sense for us. **What problems is Iterable solving and how is that benefiting you?** The biggest addition is email marketing. Along with that we use it for Push notifications, although we still send a lot of those hard-coded as well. **Official Response from Deja Darrington:** > Thank you for your feedback! We're happy to hear that you enjoy using Iterable and find the automation features helpful. We understand your concerns about the analytics and the cost for smaller teams. We are continuously working to enhance our platform and provide more tailored solutions for different team sizes. We appreciate your input. ### 28. Iterable is Easy to Use and Powerful **Rating:** 4.5/5.0 stars **Reviewed by:** Mattie Y. | Email Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2025 **What do you like best about Iterable?** I like the User experience and user-friendliness of Iterable and find it nice to look at generally. We also have the ability to do lots of things in different ways. **What do you dislike about Iterable?** I wish you could delete profile fields and rename snippets. I would also like to be able to use dynamic lists with catalogs. I think there could be UI improvements on the Experiment section within campaigns. It is kinda hard to click and see the different versions clearly. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to personalize our content based on things like wherever someone is free or paid, a student, a certain type of professional, etc. We have lots of control over audiences and visibility on how journeys play out for our customers. **Official Response from Deja Darrington:** > It's great to hear that you are enjoying the user experience and capabilities of Iterable. We have noted your feedback about the features you would like to see improved, such as the ability to delete profile fields and rename snippets, and the usability of the Experiment section. Your input helps us prioritize enhancements to better serve our users. ### 29. Iterable Activate Conference **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2025 **What do you like best about Iterable?** Iterable seems to be constantly evolving and improving services to meet the needs of customers. They are very open to listening to customer feedback and do try and adapt. **What do you dislike about Iterable?** I'm not sure if it is due to SMS regulations or the partnership, but SMS can be tricky to implement/manage with their current offerings in our experience. Depending on the use case, other companies may not have the same experience. **What problems is Iterable solving and how is that benefiting you?** Ability to communicate with our customers, and provide a more personalized message. We have also been able to improve efficiency with back office tasks and take some of the manual email sends off of their plate, freeing up time for other customer touchpoints. **Official Response from Deja Darrington:** > Thank you for your feedback! We are glad to hear that you appreciate our commitment to evolving and improving our services based on customer feedback. We understand the challenges with SMS implementation and management and are continuously working to enhance this aspect of our offerings. We appreciate your support and look forward to providing you with even better solutions in the future. ### 30. A full-suite CRM software with friendly support and resources **Rating:** 4.0/5.0 stars **Reviewed by:** Christine C. | Direct Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2024 **What do you like best about Iterable?** Iterable offers a friendly customer service. Therefore, our migration process was completed within three months seamlessly. Iterable team has been always happy to help me with any kind of questions from CRM best practices, technical review, billing questions and others. Iterable has all the necessary CRM features and they diligently come up with more advanced features based on the market trends, such as Copy & Journey Assist AI and Smart Ingest. **What do you dislike about Iterable?** I wish there was a thorough review system for all CRM campaigns to coordinate the review across different team members and freely communicate the feedbacks, improve the campaigns, and then send out the final version. **What problems is Iterable solving and how is that benefiting you?** Iterable enabled cross-channel engagement via email and push. It allows us to send the personalized content for each user. It helps us to create user segmentation based on specific user behaviors or interests. **Official Response from Deja Darrington:** > Thank you for your feedback! We're glad to hear that you find our customer service friendly and that our CRM features have been beneficial to your business. We'll definitely take your suggestion for a thorough review system into consideration for future updates. ### 31. Customization, segmentation and personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Katie K. | Senior director of marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Iterable?** The amount of data you can push through to Iterable is endless with the right tools, we love being able to customize our content for our audiences, purchase behavior, etc. The support team enable us to figure out how to do the complicated-made-easier personalization and segmentation we want. **What do you dislike about Iterable?** We want two-way SMS conversations and it's just not possible yet with Iterable. Because of this we have to use another tool but would rather have everything in one place. The more we grow the bigger the cost to use this tool gets, which makes a bigger and bigger impact on our budget too. **What problems is Iterable solving and how is that benefiting you?** Iterable is solving the conversation between our potential, existing and previouos customers, helping to guide them to purchase, repeat and more. We use email, SMS and push notifications, personalizing each message. ### 32. Saas review **Rating:** 4.5/5.0 stars **Reviewed by:** Zohra A. | CRM & Sales Operations Specialist | Technical Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** It’s a great tool to use for CRm systems **What do you dislike about Iterable?** Not much negatives to say. I haven’t don’t too much to say negatives on it **What problems is Iterable solving and how is that benefiting you?** Crm solutions and data and using AI to streamline processes **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping you with CRM solutions and data using AI to streamline processes. We appreciate your support! ### 33. Iterable user that learned so much in a short period of time! **Rating:** 4.5/5.0 stars **Reviewed by:** Emily L. | Digital Marketing Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Iterable?** Iterable support has helped me solve many problems in a time crunch on multiple occasions. They are always so quick to respond and so thorough in their responses. As someone who hasn't used many tools like this - I have been able to learn and grow with their support team! **What do you dislike about Iterable?** I think the new design update in both campaigns and journeys is a little less user friendly than the rest of Iterable. The added buttons and save processes have added a bit more time on our side. **What problems is Iterable solving and how is that benefiting you?** In my position, Iterable is solving problems like creating more automated and streamlined processes for our customers to go through on our site. This has saved me so much time in creating multiple emails that need to be sent out at a particular time. ### 34. Best platform I’ve worked in **Rating:** 5.0/5.0 stars **Reviewed by:** Josh W. | St. Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** Automations have skyrocketed our email programs. **What do you dislike about Iterable?** No app. I am unable to accomplish anything in Iterable unless I have full computer access. **What problems is Iterable solving and how is that benefiting you?** Product life cycle up sell and cross sell. **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping with your product life cycle up sell and cross sell initiatives. We're committed to continuously improving our platform to better meet your needs. ### 35. User-Friendly Segmentation and Quick Integration Impress **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Enterprise (> 1000 emp.) **Reviewed Date:** November 26, 2025 **What do you like best about Iterable?** Segmentation is user friendly Integration is was quick Journey builder is very good **What do you dislike about Iterable?** Integration with BlueConic didn’t work well Voucher management wasn’t as seamless as expected from a marketing tool **What problems is Iterable solving and how is that benefiting you?** Omnichannel activation **Official Response from Deja Darrington:** > We're thrilled to hear that you're impressed with Iterable's user-friendly segmentation and quick integration. We're sorry to hear about the difficulties you encountered with the BlueConic integration and voucher management. Your feedback is important to us, and we will work to address these issues. If you need any assistance with the integration or voucher management, please feel free to contact our support team for help. ### 36. Effortless to Use with an Intuitive Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** Easy to use interface. I like how easy it it to copy over rows. **What do you dislike about Iterable?** Sometimes the dragging feature slows me down but it’s also the easiest way to do stuff. **What problems is Iterable solving and how is that benefiting you?** It’s really easy to build last minute segmented audiences which is really helpful for last minute batch and blasts. **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable. We understand the importance of a user-friendly interface and will continue to work on enhancing the dragging feature for a smoother experience. ### 37. Excellent Platform for Company Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Catherine B. | Content Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Iterable?** Iterable is so easy to use for all of our company's needs. We use it every day for emails that we send out 5-7 times a week to various groups. When I first started, I found Iterable Academy super helpful to understand how to use the platform and implement different ideas into our emails. **What do you dislike about Iterable?** There are some kinds of features missing that I think could elevate the platform more, things like countdown timers and animated features that are eye catching in some popular emails that I receive from other businesses. **What problems is Iterable solving and how is that benefiting you?** It allows us to be able to set up journeys to send out emails, push notifications, and sms all in the same journey without having to send them all separately or set them up hundreds of times each week for our emails. **Official Response from Deja Darrington:** > We're glad to hear that you find Iterable easy to use and that Iterable Academy has been helpful for you. We appreciate your feedback about the missing features, and we'll definitely take that into consideration for future updates. ### 38. Iterable -- the reigning champ **Rating:** 4.5/5.0 stars **Reviewed by:** Amber P. | Engagement Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2024 **What do you like best about Iterable?** I've been using Iterable for several years now, in various roles across multiple companies, and I'm a big fan. No ESP is perfect, but Iterable's user friendly interface, intuitive audience builder, the best journey builder I've encountered make it my absolute favorite ESP. Their reps and help desk folks are always the nicest and help you find a solution quickly. **What do you dislike about Iterable?** The reporting features in Iterable are the only weaker area. the experience is different depending on whether campaigns are blasts or in journeys and the dashboard creator isn't super intuitive. I know the Iterable team is about to launch a revamp here and a new AI tool, so I'm excited to see how this experience is improved. **What problems is Iterable solving and how is that benefiting you?** -Campaign/journey creation and management -Audience building -Engagement reporting **Official Response from Deja Darrington:** > It's great to hear that you've had a positive experience with Iterable, especially with our user-friendly interface and helpful support team. We appreciate your feedback on the reporting features and are committed to making improvements. Thank you for your continued support and stay tuned for the upcoming revamp and new AI tool! ### 39. Best in class ESP for personalization **Rating:** 5.0/5.0 stars **Reviewed by:** Arjun N. | Head of B2B Marketing, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** Hyper scale and flexibility with data, sources and destinations. **What do you dislike about Iterable?** Nothing. Works well. Don’t have any feedback here **What problems is Iterable solving and how is that benefiting you?** Lifecycle and retention programs **Official Response from Deja Darrington:** > It's great to hear that Iterable is helping with your lifecycle and retention programs. Thank you for choosing Iterable for your personalization needs. ### 40. Iterable from a Marketer's POV **Rating:** 3.5/5.0 stars **Reviewed by:** Ivory R. | Director of Transactional Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** December 06, 2024 **What do you like best about Iterable?** One of the great qualities about Iterable, is that they not only listen to what marketer's need, they anticipate it needs, and put action behind it by adding new features & tools to the platform continously. I look at my account manager & solutions archetit as an extension of my team. They're always ready to jump in, and roll up their sleeves for a working session. **What do you dislike about Iterable?** There's very little downside to the platform. The one thing that can be improved is reporting (message insights, device type, and heatmaps). **What problems is Iterable solving and how is that benefiting you?** Iterable makes it much easier and faster to push out A/B and multivariate test, compared to our homegrown ESP platform. We can gather learnings much more swiftly, which has contributed to great strides in the business. **Official Response from Deja Darrington:** > Thank you for your feedback on the reporting features. We are constantly working to improve our platform, and your input on message insights, device type, and heatmaps is valuable to us. We will take this into consideration for future updates. ### 41. Straightforward to set up journey. Could improve a lot on analytics and localizations **Rating:** 4.0/5.0 stars **Reviewed by:** Rasa . | CPO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Iterable?** What's great is that Iterable is a big player in the market and has a few integrations with other software companies. The journey and campaigns are easy to set up. They have a decent academy where you can learn how to get started with the basics. **What do you dislike about Iterable?** Iterable's provided value would grow a lot if they worked on the analysis part of the campaigns and journeys. Setting up campaigns in 12 different languages requires a lot of manual work. Customizing how you work with locales and uploading strings for other languages would help. **What problems is Iterable solving and how is that benefiting you?** I am working on improving the retention of our product. Integrating Iterable with our backend helps me send the user the right message at the right time. ### 42. Excellent and Forward Thinking! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2025 **What do you like best about Iterable?** I'm very happy about how forward thinking Iterable are! We are a very new client, but already I am very excited about all of the new innovations (especially NOVA). **What do you dislike about Iterable?** Honestly, at this point, nothing at all! **What problems is Iterable solving and how is that benefiting you?** Iterable will (when fully set up) allow us to build and store one overarching customer profile from multiple different data sources. **Official Response from Deja Darrington:** > Thank you for your positive feedback! We're glad to hear that you haven't encountered any issues at this point. We're here to support you every step of the way. ### 43. Effective and easy to use CRM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2025 **What do you like best about Iterable?** I love the clean and simple interface, as well as the ability to duplicate campaigns and integrate SMS and email. **What do you dislike about Iterable?** I dislike the lack of version control and drafting options for SMS journeys. There isn’t an easy way to click “undo” or have multiple drafts in progress. **What problems is Iterable solving and how is that benefiting you?** Iterable allows us to communicate with leads and members through email, SMS, and push in a cost effective manner. This increases our touch points and revenue per customer. **Official Response from Deja Darrington:** > Thank you for sharing your feedback on Iterable! We're thrilled to hear that you appreciate the clean interface and the ability to duplicate campaigns. We understand your concerns about version control and drafting options for SMS journeys. Your feedback is valuable, and we will certainly take it into consideration for future updates. It's great to hear how Iterable is benefiting your business by enhancing communication with leads and members across different channels. If you have any more suggestions or need assistance, please feel free to reach out. We're here to help! ### 44. I use Iterable daily to build and send email campaigns, and overall, it gets the job done well! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** April 17, 2025 **What do you like best about Iterable?** Campaign setup is smooth and very easy to manage. I really enjoy the drag and drop editor, the saved rows is one of my favorite features. Oh and I can’t forget the Iterable support chat that has been tremendous help throughout my first year. **What do you dislike about Iterable?** I’m not a fan of the reporting — especially how insights are tied more to events than the actually campaign performance. It’s makes it harder than it should be to quickly see email performance on its own. **What problems is Iterable solving and how is that benefiting you?** A simple and effective way to get important emails to our customers. **Official Response from Deja Darrington:** > We're thrilled to hear that you find Iterable's campaign setup smooth and easy to manage, and that our support chat has been a tremendous help for you. We appreciate your feedback about the reporting and will use it to improve our platform. ### 45. Powerful Personalization, But Interface Could Be Simpler **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2025 **What do you like best about Iterable?** Very advanced platform with lots of options for highly personalized dynamic emails **What do you dislike about Iterable?** Sometimes interface is more complicated and not as immediately user friendly as others **What problems is Iterable solving and how is that benefiting you?** Allowing us to make highly dynamic templates for both campaign and journey comms **Official Response from Deja Darrington:** > We're glad to hear that you're enjoying the advanced personalization options in our platform. We understand that the interface can be complex at times, and we're constantly working to improve user-friendliness. Your feedback is valuable to us as we strive to make the experience better for all our users. ### 46. Great journey builder and insights flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** With a background in data i am seamlessly able build and optimize various data dashboards and insights. Really helpful for visibility into email channel performance. **What do you dislike about Iterable?** Dynamic List audiences cant be updated after creation, you have to duplicate/create a new one if you want to modify parameters. **What problems is Iterable solving and how is that benefiting you?** Building very customized journey branches for different customers. **Official Response from Deja Darrington:** > It is great hear that you find Iterable helpful for building and optimizing data dashboards and insights. It's great to know that it provides visibility into email channel performance. ### 47. Newbie view - easy learning curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Iterable?** One i love how iterable has its academy for new users. It's really beginner friendly, with interactive follow along examples **What do you dislike about Iterable?** The segmentation data for my organization isn't really mapped. A key (names to definitions) would be great... but that might be up to my organization. **What problems is Iterable solving and how is that benefiting you?** Creating journeys, marketing emails, in app messages, etc. **Official Response from Deja Darrington:** > Thanks so much for sharing your perspective and for the shout-out to Iterable Academy! We’re thrilled it’s helping you ramp quickly. We hear you on the segmentation clarity and recommend setting up a simple data dictionary and naming convention to make things easier. While your organization defines what each field means, your CSM can partner with you to share best practices and resources that guide the setup such as https://support.iterable.com/hc/en-us/articles/26821896236948-Best-Practices-for-Field-Names-and-Event-Names. Appreciate you calling out journeys, email, and in-app, we love seeing you put those to work already. ### 48. Easy to use and has what I need for segmentation and journeys **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Iterable?** Iterable is a solid tool. The interface is user-friendly and intuitive—it makes setting up campaigns feel straightforward. Personalization options are good too. It’s easy to tailor messages to make them feel relevant, and it handles almost everything you’d need for B2C messages. **What do you dislike about Iterable?** While Iterable is a good tool, there are a few things that are missing. For example, there’s no way to schedule a campaign to run on the same day every month—you have to use workaround logic, which can be time consuming. Also, the in-app messaging (IAM) capabilities are pretty basic. If you want something more visually engaging, you’ll need to use HTML, which adds extra work. These things don’t ruin the experience, but it would make the experince better if they were there. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us make multi-channel campaigns that drive customer engagement and conversions. It allows us to segment our audience based on behavior and preferences. We use it to send targeted messages like credit reminders, VIP offers, and abandoned cart nudges. Its automation capabilities save time while ensuring our campaigns are consistent. This benefits us by increasing customer retention and boosting revenue. **Official Response from Deja Darrington:** > Thank you for sharing your experience with Iterable. We're pleased to hear that you find the interface user-friendly and the personalization options effective. We understand your concerns about scheduling and in-app messaging capabilities, and we'll take note of that for potential enhancements. It's fantastic to hear how Iterable is helping you drive customer engagement, segment your audience, and save time through automation. ### 49. Great ESP! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Iterable?** Iterable has it all. If you're looking for an ESP that covers all of the channel needs in a UI that is extremely smooth, look no further. The team is also great! **What do you dislike about Iterable?** Some of the reporting in Iterable leaves something to be desired. Some extra reporting features such as clearer holdout group reporting and multiconversion campaigns would really help round out the suite of services. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping us move very quickly! We are an organization that is in need of fast turnarounds on many campaigns at once and the software always supports our needs. ### 50. Great Potential, but needs usability and feature enhancements **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2024 **What do you like best about Iterable?** Iterable is relatively easy to use once you become familiar with it. The platform provides robust features for email and marketing automation, and once you navigate the learning curve, workflows can be implemented effectively. Additionally, the support team is readily available most of the time, making it convenient to reach out for assistance when needed. **What do you dislike about Iterable?** • User Experience Challenges: The platform’s interface is not very intuitive for first-time users, and the initial learning curve can feel steep. • Search Functionality: The search feature rarely works effectively, often failing to retrieve results, which hampers productivity when trying to locate templates. • Ingestion and Performance Issues: Data ingestion is prone to lag, and overall platform responsiveness could be improved. • Feature Limitations: There is a lack of built-in functionality for some relatively simple but crucial features, such as countdown timers for emails, which require third-party integrations. • Script Limitations: While security is a valid concern, the inability to use base scripts or create new Handlebars helpers limits flexibility for advanced users. • Support Delays: Although the support team is accessible, explaining issues often takes considerable time, and the resolution process can span several days in some cases. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping us automate the entire user journey from signup to late stages in the lifecycle, creating customer loyalty and retention. **Official Response from Deja Darrington:** > We hear your concerns about the usability and feature limitations of Iterable. Our team is dedicated to addressing these issues and providing a more intuitive and feature-rich experience. We appreciate your recognition of the support team's availability and are working to streamline the support process for quicker issue resolution. Your use case of automating the user journey aligns with our goals, and we are committed to delivering an even more impactful solution for customer loyalty and retention. ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-13+10%3A58%3A10+-0500&secure%5Bsession_id%5D=7d14951e-53d8-4b04-abf0-7b3408745a1f&secure%5Btoken%5D=49973796a7c9c6f817d1c2a974e42f1c7de8dabe841a95565aa707c9ea121df3&format=llm_user) ## Iterable Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Salesforce Spiff](https://www.g2.com/products/salesforce-spiff/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Iterable Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,390 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)