--- title: Iterable Reviews meta_title: 'Iterable Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 825 reviews by the users' company size, role or industry to find out how Iterable works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 825 scale: '5' date_modified: '2026-07-14' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Iterable Reviews **Vendor:** Iterable **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 825 ## About Iterable Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Priceline, Fabletics, Blockchain, and Box. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn’t just a tactic—it’s a growth engine. Learn more at www.iterable.com. ## Iterable Pros & Cons **What users like:** - Users highlight the **ease of use** of Iterable, noting smooth onboarding and quick adaptation to the platform. (128 reviews) - Users find Iterable **intuitive and user-friendly** , praising its ease of use and responsive customer support. (90 reviews) - Users commend Iterable's **exceptional customer support** , praising their helpfulness and ease of contact throughout the onboarding process. (81 reviews) - Users find Iterable's **automation features** highly beneficial for creating personalized and impactful marketing communications effortlessly. (78 reviews) - Users value the **powerful personalization features** of Iterable, allowing impactful and tailored messaging for each subscriber. (78 reviews) - Users find Iterable's **helpful support** and onboarding experience invaluable for optimizing their email marketing strategies. (77 reviews) - Automation Efficiency (53 reviews) - User-Friendly (52 reviews) - Flexibility (50 reviews) - Journey Creation (50 reviews) **What users dislike:** - Users find the **learning curve steep** , struggling with unclear documentation and reliance on customer support for guidance. (79 reviews) - Users express frustration about **missing features** , including limited NHI filtering and inadequate export options for HTML templates. (68 reviews) - Users find the **limited features** of Iterable hinder effective template creation and overall workflow efficiency. (47 reviews) - Users experience **reporting issues** with Iterable, citing unreliable conversion tracking and limited analytics capabilities for email campaigns. (45 reviews) - Users experience **inadequate reporting** in Iterable, facing unreliable conversion tracking and basic analytics features that hinder insights. (43 reviews) - Poor Customer Support (38 reviews) - Users find Iterable's interface **not intuitive** , leading to a challenging experience and steep learning curve for newcomers. (32 reviews) - Users express frustration over **limited customization** in Iterable, particularly with dynamic fields and Handlebars.js constraints. (30 reviews) - Campaign Issues (29 reviews) - Users face **limitations in functionality** with Iterable, such as inability to delete fields and lack of app accessibility. (29 reviews) ## Iterable Reviews ### 1. Full-featured marketing platform with always improving features. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Iterable?** The system is very flexible when it comes to hadling data. Having the ability to reference local Catalogs, data feeds, and event data helps come up with solutions for logistic problems not thought of form the start of a project. **What do you dislike about Iterable?** Many options are only possible via the API that should be made available directly from the front-end. In my case, usually options related to exporting/editing Catalog items in bulk. **What problems is Iterable solving and how is that benefiting you?** Adaptable custom email templating has been an issue with other platforms that I have used. A combination of Catalogs, Snippets, and the ability to send truly unmolested, custom HTML has solved issues that other systems could not handle. ### 2. Iterable makes all the difference! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Iterable?** Iterable is by far the easiest platform I have used for eCommerce CRM! I love the ease of segmentation, custom events, and analytics. We recently began utilizing the catalog feature and are absolutely blown away by the results and personalization we are able to achieve without any additional effort! Additionally, the support we have received from Iterable is truly far and above anything else I have experienced! **What do you dislike about Iterable?** I do think that there is some lifts that can be completed in terms of reporting and catalog UX. The catalog UX is not super intuitive based on the JSON nature of things, but once you get the hang of it, it is fairly easy to implement within campaigns. **What problems is Iterable solving and how is that benefiting you?** Being able to send super targeted content to our large list of users has dramatically increased channel conversion rate and revenue. Additionally, we are able to leverage infinitely more personalization data points through custom events with no major lift on the CRM or Web end of things! ### 3. Great experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2023 **What do you like best about Iterable?** Implementation process was super smooth and we were assigned out own implementation consultant. Our CSM is super knowledgeable and responsive. In addition to live chat support, we're able to get the help we need within a few minutes. **What do you dislike about Iterable?** There's a lot of technical nuances in workflow building that can be difficult to understand. **What problems is Iterable solving and how is that benefiting you?** Customer engagement, retention and monetization. ### 4. Iterable is simply awesome!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak K. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Iterable?** 1. Support staff- super knowledgeable and always available! 2. Easy setup of campaings 3. Additional features like send time optimization makes it easy to target customers at the most convenient time. **What do you dislike about Iterable?** When coding an email one needs to manually search for the code on the left panel to find the right code. A simple feature of clicking on the right panel on the particular item highlights its code on the left would make life really easy. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping in targeting customers at each and every potential step of their journey with our company to help us convert them to reach the next milestone and finally make a sale. ### 5. Iterable has been a great tool for building and optimizing automated campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Will S. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Iterable?** Iterable has helped us automate many things that were previously done manually with another ESP and custom set-up. Our CSR has become a valuable addition and consultant for our team. **What do you dislike about Iterable?** Some new features are not quite 100% there yet, for example the new experiments 2.0 feature. Also the reporting dashboards in Iterable could be better, we are having to replicate many reports in Amplitude that we can not automate in Iterable. And it would be great to be able to duplicate dashboards between users and save them as templates! **What problems is Iterable solving and how is that benefiting you?** Iterable is helping us build several automated campaigns based on custom events from the back-end of our website, utilizing dynamically populated data. Iterable is also helping us coordinate a multi-channel marketing strategy. ### 6. Extremely efficient at managing the full customer lifecycle. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Iterable?** The amount of customization in the platform is great, there are tons of different channels to utilize and opportunitites for user touchpoints everywhere. **What do you dislike about Iterable?** As with any CRM, there's a bit of a learning curve. But nothing to really dislike, they continue to improve the UI and make it easier to use. **What problems is Iterable solving and how is that benefiting you?** Iterable helps us reach the right user at the right time in their journey. ### 7. Great product ,awesome support and engineering **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** Ease of use ,built for marketers makes engineers life easy **What do you dislike about Iterable?** Cost , api support could be better and data export capabilities **What problems is Iterable solving and how is that benefiting you?** Campaigns and increasing our reach ### 8. A lot of unique features, execution is often lacking **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Iterable?** Iterable is a powerful tool for creating personalized, highly impactful messaging across email, push notifications, and SMS. Through powerful features like Data Feeds, Catalog, and Template customization with Handlebars, we are able to create campaigns that deliver unique value to each of our subscribers. **What do you dislike about Iterable?** Although Iterable has many great features, the execution of many of these features is often lacking. To be fair, everything works, but you will spend a lot of time reading and re-reading documentation. And if the documentation is unclear, and it often is unclear, you will also spend a lot of time with the Iterable Customer Support Team. **What problems is Iterable solving and how is that benefiting you?** Iterable enables us to send highly personalized and targeted emails, push notifications, and SMS campaigns. We are able to accomplish this with the Iterable platform through an integration with our CDP: Segment. ### 9. Super Pleased! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** I love the level of innovation put into the product. **What do you dislike about Iterable?** I'd love to learn more about the social media support. **What problems is Iterable solving and how is that benefiting you?** Building out campaigns and workflows. ### 10. Great omnichannel tools for apps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sporting Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2023 **What do you like best about Iterable?** Iterable has an abundance of different channels to reach your audience all in one platform. As a small team, we need to be able to use one platform that reaches our audience in a multitude of ways (push, email, in-app, popup, etc). Iterable has all those tools in one platform and there isn't a need to export data continuously to segment and reach those audiences. **What do you dislike about Iterable?** The only downside of Iterable is the turnover of customer service reps. THey are all always helpful, but it seems you get switched to a new rep every few months and need to refamiliarize each one with how you specifically use iterable. **What problems is Iterable solving and how is that benefiting you?** Iterable lets us segment our audience and find out which channel best serves which person for our messaging. Also as a small team, it's easy to work with one person. ### 11. Good Experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2023 **What do you like best about Iterable?** I think the tools in the platform are pretty self-explanatory and easy to use. **What do you dislike about Iterable?** Reporting is often not very clean when you export it into a CSV. Could be some improvements within the Reporting tool. **What problems is Iterable solving and how is that benefiting you?** Iterable sends our triggered journeys and BAU email templates blasts - its quick, efficient and easy for our team members to use. ### 12. Quality ESP CRM tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Iterable?** - UI/UX is easy to navigate - great implementation team - ability to organize campaigns, templates, journeys in folders **What do you dislike about Iterable?** Takes some onboarding to get comfortable using the tool and knowing what your capabilites and limitations are. **What problems is Iterable solving and how is that benefiting you?** - consolidating multiple marketing tools into one - easy integrations between many marketing tools **Official Response from Deja Darrington:** > Thank you for your feedback! We're glad you find Iterable's UI/UX easy to navigate and appreciate its organization features. Thanks for the feedback regarding the onboarding process. Your input helps us enhance everyone's experience on the platform. ### 13. Overall Great Experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Sierra L. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2023 **What do you like best about Iterable?** The platform is pretty intuitive! It's easy to build campaigns/flows and segment audiences, and I like that the data dashboard is customizable. The Iterable team is responsive and helpful with troubleshooting issues and presenting new platform improvements (which happen all the time). **What do you dislike about Iterable?** The platform can be very sensitive to minor things i.e. links in emails must have https or else tracking doesn't work, incorrectly capitalizing a letter in a field name can make it unrecognizable to the system, etc. **What problems is Iterable solving and how is that benefiting you?** We have low repeatability, and emailing is one of our top ways of getting customers back in our doors! It's helpful to communicate with guests about new experiences, promos, local events, etc. ### 14. Helpful marketer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Iterable?** User friendly to marketer vs the current one that we use **What do you dislike about Iterable?** Haven't really explored enough to know the downside **What problems is Iterable solving and how is that benefiting you?** Audience segmentation. ### 15. Iterable Partnership with A+E NEtworks **Rating:** 4.5/5.0 stars **Reviewed by:** Robert S. | VP of CRM and Audience Data Strategy and Analytics/ Research, Enterprise (> 1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Iterable?** They are very responsive to client needs. We participate driectly in product development priorities. They also ask "how can we do better for our clients?" **What do you dislike about Iterable?** Always looking for better reporting. But that's a challenge bc every client's need are different and specialized. **What problems is Iterable solving and how is that benefiting you?** Consolidating consumer communications across channels. Productivity as massively increased. ### 16. Excellent platform and the easiest marketing automation platform migration **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan C. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Iterable?** Open APIs, and ease of integration Cost effective Market leading ease of implementation with £0 third party / SI costs Ease of use Service - through onboarding and accont management **What do you dislike about Iterable?** For our Google Cloud Platform integration we've had to use a webhook rather than a plug and play integration - that was done by a proficient analyst (not IT/ development resource) in in my team and is now fine but would have been easier with a plug and play. **What problems is Iterable solving and how is that benefiting you?** Implementaton of multichannel experiences to drive retention, acqusition and upsell ### 17. Intuitive Design Meets Advanced Functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2023 **What do you like best about Iterable?** Intuitive to use, especially as someone who is new to CRM. There are many learning materials available with hands-on examples to make you familiar with the UI **What do you dislike about Iterable?** Missing data analysis features with multiple dimensions to breakdown. **What problems is Iterable solving and how is that benefiting you?** Retaining users & convincing new users to become a premium user ### 18. Powerful tool that leaves me wanting more **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2023 **What do you like best about Iterable?** Iterable does a fantastic job in getting messaging out quickly, along with handling important integrations with our product so it stays up to date with the latest user info. **What do you dislike about Iterable?** The UX and UI could be a lot better – many tools similar to Iterable consider how businesses will interact with their systems. That does not seem to be the case with Iterable. We spend a lot of time having to "remember" where things are or how things work in order to launch campaigns. It's not very helpful in this way. **What problems is Iterable solving and how is that benefiting you?** Before Iterable, we were not sending any messaging out to customers. We now get several campaigns out every day, including notifications to customers about their lease information, overdue payments, and other outstanding notifications. ### 19. Iterable is good but not great in getting popular innovative tools onboard. **Rating:** 3.5/5.0 stars **Reviewed by:** Radhika R. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2023 **What do you like best about Iterable?** Customer support and our customer service manager. **What do you dislike about Iterable?** Integration with other tools makes it less user-friendly. It's unnecessarily complicated as compared to other tools in the market and lack basic features like folders for lists which makes things messy. **What problems is Iterable solving and how is that benefiting you?** -Automating a series of emails to target the right segment of audiences. ### 20. Leading Email/Text/Push System **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Iterable?** Iterable has an industry-leading interface and functionality for the delivery of Email/Text/Push messages. The system is designed gracefully and is much easier to use than most other industry solutions. The basics of camapign management, reporting, etc. is very well thought-through. **What do you dislike about Iterable?** Some minor improvements to data feeds and profile management via API would simplify certain implementations although there are satisfctory work-arounds for most of these minor detractors. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping us to manage both B-B and B-C CRM processes in a mobile-first business. ### 21. Powerful and dynamic ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2022 **What do you like best about Iterable?** The platform is very user-friendly. Whether you're a seasoned email marketer or new to it, you can get campaigns and emails up and running quickly. **What do you dislike about Iterable?** Nothing comes to mind right now. Things are working well. **What problems is Iterable solving and how is that benefiting you?** We use Iterable for a number of clients and their email offerings. We use journeys, lists and segments, simple campaign blasts, and more. ### 22. Iterable product review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Iterable?** Iterable's product has improved immensely since we started using it. As a heavy user, I like the updated reporting features and changes to the overall campaigns/journeys experience. **What do you dislike about Iterable?** Pricing is an issue for us, particularly as a business that does not send many batch and blast emails - meaning we are paying for an immense amount of users who are essentially dormant. I think the template builder could still use some improvement and additional features. **What problems is Iterable solving and how is that benefiting you?** Iterable's most critcal role in our business is the ability to remarket to and upsell our customers. This is a major revenue stream for us and keeps the user moving through the purchase funnel at a very critical time. ### 23. Iterable Review 2023 **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Iterable?** Intuitive platform UI Easy to navigate Easy to build workflows and templates Extremely helpful customer support **What do you dislike about Iterable?** Some elements can be difficult to find within the site Not always the clearest reporting metrics **What problems is Iterable solving and how is that benefiting you?** Mass customer communication and segementation for our clients ### 24. Iterable makes personalization in your campaigns so much easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2023 **What do you like best about Iterable?** The catalog function has helped significantly with personalization in our campaigns. We've really enjoyed how easy it is to run experiments for creatives and copy. Also, excellent support from the Iterable team! **What do you dislike about Iterable?** Some UI functions can be improved with campaign labeling, segmentation and reporting. It would be great to have more functionality to organize lists and campaigns. **What problems is Iterable solving and how is that benefiting you?** - Personalization for 16+ languages can be very complicated but the catalog function has really helped with this. This helps us decrease manual hours working through languages and other personalization fields. - Experiment function is an ease to use and the reporting is very helpful to see exactly what is doing well in your campaign. We've really enjoyed the heat map function of Iterable! ### 25. Most intuitive ESP I've ever worked in! **Rating:** 5.0/5.0 stars **Reviewed by:** Michelle W. | Marketing Automation Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2022 **What do you like best about Iterable?** The platform is super user-friendly and so is their support team! **What do you dislike about Iterable?** The new Journey Drafts feature. As an advanced user, I don't really have much need to save drafts, so I find it occasionally slows me down. **What problems is Iterable solving and how is that benefiting you?** Iterable is key to automating our comms based on user action. Not necessarily setting up send time cadences such as wait 7 days and then send an email, but mapping user actions with our product/services to appropriate communications that are sent based on that interaction with us. ### 26. Highly customizable email tool to help grow your business! **Rating:** 4.0/5.0 stars **Reviewed by:** Ali R. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2023 **What do you like best about Iterable?** Iterable is very user-friendly and customizable based on your company's unique needs. I can proactively plan email campaigns while having the flexibility to make changes quickly and in real time. **What do you dislike about Iterable?** I think the UX could be improved to help simplify and clean up tiles and logic within email journeys. **What problems is Iterable solving and how is that benefiting you?** Iterable is solving our need for email marketing to convert users into customers, share information with customers and promote our services. Using iterable, we can add logic to customize each user's experience. ### 27. A powerful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Dana P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Iterable?** Iterable has everything - the ability for personalization, automate, segment, and the analytics and reporting features are easy to navigate. **What do you dislike about Iterable?** There definitely has been a learning curve and I still feel like I'm learning every day. There are also some limitations to email building for just regular marketers without HTML background. Some limitations on Journeys but otherwise a great platform. **What problems is Iterable solving and how is that benefiting you?** Sending marketing emails and sms, automation for certain flows, segmenting users to market to them better ### 28. Iterable User for a Health Tech company **Rating:** 4.5/5.0 stars **Reviewed by:** Clara H. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 09, 2023 **What do you like best about Iterable?** It's easy to build templates and user journeys. The UI is very intuitive and I really enjoy how we can easily track email/sms analytics. **What do you dislike about Iterable?** I can't segment specific groups that go through a journey. **What problems is Iterable solving and how is that benefiting you?** It allows us to communicate to our patients. For example, we can send out email/sms reminders for our research surveys. ### 29. Great for sending massive amounts of ad-hoc emails, everything else, not so much **Rating:** 4.0/5.0 stars **Reviewed by:** William G. | Marketing Automation Technical Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Iterable?** Has the ability to be very granular when it comes to designing emails with webhooks and the actual launching of emails is relatively easy. **What do you dislike about Iterable?** Reporting is very manual and dashboards cannot be shared with teammates. The functions for Iterable in Zapier and Workato are so limited it's not useful. **What problems is Iterable solving and how is that benefiting you?** Personalization at scale ### 30. User-friendly and great customer service help! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Iterable?** Ease of use, layout of website, simple steps when building out a campaign, easy integrations and super quick help with any issues. **What do you dislike about Iterable?** Difficult processs to set up conversion data **What problems is Iterable solving and how is that benefiting you?** Re-targeting abandoned cart leads, promoting sales, engaging with leads/customers, re-targeting churned customers via push/email/sms, segmentation, a/b testing, marketing automations, transactional info with active subs. ### 31. Iterable is great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2023 **What do you like best about Iterable?** I love how it is flexible for our business. We are able to make it unique to our customers. I love the brand affinity segmentations we are able to utilize AI to support our needs and gain real insights. **What do you dislike about Iterable?** There is not too much I dislike about Iterable. Overally it is a great ESP. I would love to be part of more beta in the future. **What problems is Iterable solving and how is that benefiting you?** Iterable is solving all our customer journey needs. We are able to utilize Iterable and be able to keep all of our lifecycle marketing tools in one platform making it very seemless. ### 32. Top tier platform with incredible support and partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Iterable?** The platform itself is very intuitive, and the latest updates to the UI have been very nice to see more modernized. The reporting and analytics are very well detailed, and the level of hands-on support and partnership that the company provides is incredible. **What do you dislike about Iterable?** Some additional features around building audiences would be nice. **What problems is Iterable solving and how is that benefiting you?** Engaging with our players and driving web sales via CRM. Both the platform and the team are very reliable, and the hands-on support we receive is extremely helpful, especially when working out best practices. ### 33. Iterable is user-friendly with an excellent support team! **Rating:** 5.0/5.0 stars **Reviewed by:** Ethan S. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about Iterable?** The most impressive part of Iterable is the outstanding support I have received as a customer. Whether I have a small question or need help with something urgently, the support team (shoutout to Kevin Guo in particular!) is always quick to respond as well as thorough and truthful in their communication and explanations. Additionally, the platform is easy to learn and use and has powerful segmentation and analytics tools. **What do you dislike about Iterable?** I have no "dislike" about Iterable. It has quickly become my favorite Email Send Platform, and I am impressed that Iterable is continually adding new features and improving existing features. **What problems is Iterable solving and how is that benefiting you?** Moving transactional email communications into Iterable has allowed us to manage email communication and preferences from a single service. Click through rate has almost doubled in the past year due to our new Iterable implementation! **Official Response from Deja Darrington:** > Thank you for sharing your feedback! We are thrilled to hear that you love our customer success and support team. We will continue to work hard to enhance our features. ### 34. User friendly marketing platform with powerful capabilities and amazing customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Raymond Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2023 **What do you like best about Iterable?** Compared to other similar platforms, Iterable is incredibly intuitive and easy to use. The UI is clear and well organized while others can be quite overwhelming. **What do you dislike about Iterable?** There's not a lot to dislike about Iterable, but I would like to see improvements in the reporting and results. It would be nice to see the insights simply by clicking on a journey or campaign. **What problems is Iterable solving and how is that benefiting you?** Iterable assists us with our lifecycle marketing by communicating to our customer bases through segmentation and automation. It has improved our repeat business while also helping acquire new. ### 35. Solid experience with Iterable, especially impressed with their Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2023 **What do you like best about Iterable?** The thing that sets Iterable apart is the efficiency of their Support. I always get responses and follow-ups shortly after submitting any support ticket or question, and the guidance from their team is helpful and easy to understand. **What do you dislike about Iterable?** Iterable does not allow me to download eventing at an individual user level, which is very difficult to do manually. **What problems is Iterable solving and how is that benefiting you?** Iterable automates marketing workflows in an easy-to-understand way. It also allows for seamless integration between marketing communications and data insights. ### 36. Customizable and Easy to Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Iterable?** The program is extremely easy to use and very customizable for whatever your email marketing dreams are. I use the system almost daily and have very few complaints. The customer support team is helpful, and the program is easy to intergrate into your business and implementating high quality email campaigns is all extremly easy with iterable. **What do you dislike about Iterable?** Iterable list creating system can be very glitchy sometimes **What problems is Iterable solving and how is that benefiting you?** They have been updating the analytics and tracking on email performance and it's been great to see how they've adjusted the heatmap. ### 37. Lifecycle Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2023 **What do you like best about Iterable?** Multi channels in one platform. and easy to edit email template **What do you dislike about Iterable?** SMS service - We always experience delays for receiving SMS messages **What problems is Iterable solving and how is that benefiting you?** created a detailed customer journy through differenct channels at one platform. ### 38. Would Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Iterable?** What I love about iterable is the support team and the accounts team. Everyone wants to help find a solution to any email needs and help with strategic intiatives. **What do you dislike about Iterable?** I think the UX/UI needs a lot more work. For example when creating audiences, I wish you could duplicate an existing criteria especially when excluding SKU's rather than manually typing the SKU. **What problems is Iterable solving and how is that benefiting you?** Right now, iterable is our overall email and SMS platform. So we are using it to create our email journey's so we can spend more time on strategic intiatives and campaigns. Rather than us constantly scheduling emails. ### 39. Good product, your team inspires loyalty **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan B. | Marketing Automation, Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about Iterable?** - I love how intuitive Iterable is. I train marketing managers on how to use it. Often they are scared to learn a new tool, but they pick it up so quickly, and can create compaigns on their own with confidence after a single session with me. - Your account managers are amazing! They are so helpful, and I'm always learning new things from them. Shout out to Andrew Uh and Derek Baines! - Very stable product. You innovate at a reasonable pace, making changes to the website in a logical manner such that no one gets lost when things are moved around. - Everyone at Iterable is competent **What do you dislike about Iterable?** - Sometimes it takes years for desired features to make it into Iterable. I started using Iterable in 2019, and some features I know were being requested by many customers are just now getting in. For example, rate limiting (I think you are calling it send frequency) is now in Beta, and I'm working on getting opted into that feature. While it can be annoying to wait, I've never been disappointed by a feature that Iterable released. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping me manage dozens of user journeys across our product. We do a lot of experimentation, which our old system was not very good at. The main benefit of Iterable for me has been the speed and ease of deployment. I support over a dozen marketing managers (I'm in deployment), and I'm able to outsource more of the journey creation to them. Because they are more intimately involved, they are able to be more creative with their campaigns. ### 40. Iterable is a great platform that offers tons of flexibility. **Rating:** 5.0/5.0 stars **Reviewed by:** Janelle L. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Iterable?** There is always a way to get things done, whether it's adding a new feature or creating a new program. Iterable offers out-of-the-box solutions for everything. **What do you dislike about Iterable?** Promo codes are not native to the platform UI for creating collections & functionality with randomizing/sorting isn't great. Bluecore is a good example. **What problems is Iterable solving and how is that benefiting you?** Personalizing recommendations Automating behavior-driven touchpoints ### 41. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Miurel B. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2023 **What do you like best about Iterable?** Display and up to date features. Customer support. Easy of use. **What do you dislike about Iterable?** The schedule buttom is right next to the send now buttom. Experiments appear active even before the send date **What problems is Iterable solving and how is that benefiting you?** Manually emailing ### 42. Great onboarding, lots of features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2023 **What do you like best about Iterable?** I've used several different ESPs and CRMs and so far Iterable is at the top of the list. The Iterable academy makes it easy to learn the platform step by step. **What do you dislike about Iterable?** I wish there were more native integrations available **What problems is Iterable solving and how is that benefiting you?** We are able to send more data directly to Iterable than to our previous platform - making it much easier to segment users and send them personalized messaging. ### 43. Intuitive marketing automation platform **Rating:** 5.0/5.0 stars **Reviewed by:** Hammad C. | Senior Marketing Manager, Customer Lifecycle, Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** What I liked best about Iterable was how much I could do with lifecycle marketing that removes the need to cross-collaborate with engineers, data scientists, etc., to launch campaigns. **What do you dislike about Iterable?** The downside in the past has been the inability to have a unique identifier outside of email. That was the case when I used Iterable in the past; however, now I found out that's been fixed! We can have a unique identifier outside of email that helps with unknown users. It's been over a year since I used Iterable, and now coming back to Iterable, it is fascinating to see this problem fixed. **What problems is Iterable solving and how is that benefiting you?** Having a holistic approach to a marketing automation platform is what I enjoy about Iterable and being able to message a recipient at the right moment. Fundamentally, it is essential to curate the correct type of content for our users. ### 44. Lifecycle platform built by lifecycle marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2023 **What do you like best about Iterable?** Iterable allows for a more sophisticated data structure and lets us deeply personalize our campaigns across multiple channels. Their AI features are getting better and enriching the customer journey through personalization. Iterable is far and away the best email marketing tool I've used. **What do you dislike about Iterable?** The feature release schedule can be a little slow. It also requires extensive engineering support to get full usage out of the more robust features, but that's probably unavoidable. The native reporting capabilities are underwhelming and not intuitive. Also, if you're looking for a one-stop-shop email tool, Iterable only excels at 1:many email campaigns. For 1:1 email campaigns, as in sales enablement, you'll need a different tool. **What problems is Iterable solving and how is that benefiting you?** We need to communicate with our customers and nurture prospects throughout their journey. Iterable allows us to segment by any metric we use to deliver the right experience to the right contact. ### 45. Iterable customer service has meet all my needs thus far. **Rating:** 4.0/5.0 stars **Reviewed by:** CJ N. | CRM Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Iterable?** I really enjoy the speed of the support chat. **What do you dislike about Iterable?** I dislike the user experience for segmentation. **What problems is Iterable solving and how is that benefiting you?** Iterable is helping me make dynamic content. ### 46. Always there **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2022 **What do you like best about Iterable?** From my field as a developer, I always get assistance when I needed it. **What do you dislike about Iterable?** The handlebars technology sometimes gives problems and it falls short on developments with some complexity. **Recommendations to others considering Iterable:** Fully recommended. Integral solution for the Marketing department. **What problems is Iterable solving and how is that benefiting you?** Helps us with all the travel the user makes on our site. From the landing to the purchase and the abandoned cart working with events and the user's profile information. ### 47. VERY powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Steven T. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2022 **What do you like best about Iterable?** SO many things! It is so incredibly powerful from email creation and specialization to data and analytics. My favourite part is how I can use the merge parameters to customize content to target many different sections of my audience all from one email. **What do you dislike about Iterable?** This is not really a 'dislike' but there are so many different aspects of iterable that I don't know or utilize all of iterables functions and features. **What problems is Iterable solving and how is that benefiting you?** iterable handles ALL of the emails for my company whether they be internal or external emails. They do everything I ever think up and more. ### 48. Great support, great product **Rating:** 5.0/5.0 stars **Reviewed by:** Erin H. | Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2023 **What do you like best about Iterable?** We use Marketo and Iterable. Iterable support is a lot better. In addition, Iterable is very responsive to feedback and suggestions. **What do you dislike about Iterable?** The reporting is built more for blast sends than trigger sends so there is still work to be done on that front for B2B businesses. **What problems is Iterable solving and how is that benefiting you?** Iterable makes creating nurtures and drip campaigns really easy. In addition, it offers great personalization capabilties. ### 49. Enabling marketers to get it done **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Iterable?** Iterable's journey builder tool is comprehensive, powerful, and fun to use. **What do you dislike about Iterable?** Still requires me to get support from internal data engineering resources. Which, to be fair, all marketing automation systems would. But it's even more painful with Iterable, to know that you're so close to doing a thing but you "just" need the data pumped in. **What problems is Iterable solving and how is that benefiting you?** Iterable enables me to keep software developers focused on software development, and not to constantly get pulled away from work that only they uniquely can do. Marketers can do their thing with fewer barriers. ### 50. Straightforward and robust MA solution **Rating:** 4.5/5.0 stars **Reviewed by:** Matt C. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Iterable?** Overall, very easy to learn and use. Solid functionality and customization for all our marketing automation needs. The open API infrastructure helps with system transparaency and the ability to see everything that is occuring in our platform and connect to other, external platforms. Support is very responsive and always willing to jump in to find work arounds or innovative solutions for anything not directly out of the box. **What do you dislike about Iterable?** Built-in reporting is a bit lacking, especially at system-level and data hygiene needs. We also find aggregate system reporting a bit circuitous, but Iterable is continually improving functionality and interface. While the open API allows for custome integrations, not having out of the box connections to major other platforms adds a layer of complexity in looking at 3rd party connectors or leaning on our engineering team to build connections. **What problems is Iterable solving and how is that benefiting you?** Automating messaging out to all customers and partners based on activity is crucial for our business model. Platform integrations help reduce manual intervention and increases efficiency and productivity across our team. **Official Response from Deja Darrington:** > Thanks a ton for your feedback Matt! We really value your input and flagging up areas where we can further improve. ## Iterable Discussions - [How did you learn to use handlebars?](https://www.g2.com/discussions/27253-how-did-you-learn-to-use-handlebars) - 3 comments, 3 upvotes - [Has anyone used the "abbreviate" handlebar helper in Iterable? I keep getting an error.](https://www.g2.com/discussions/26628-has-anyone-used-the-abbreviate-handlebar-helper-in-iterable-i-keep-getting-an-error) - 1 comment, 1 upvote - [Who are some of Iterable's customers?](https://www.g2.com/discussions/3052-current-customers) - 1 comment, 1 upvote - [Does Iterable work for B2B companies?](https://www.g2.com/discussions/b2b) - 1 comment, 1 upvote - [Does Iterable support mobile?](https://www.g2.com/discussions/mobile-db7806b7-6818-4c65-b51f-ff8fc0c239e9) - 1 comment, 1 upvote - [View Iterable pricing details and edition comparison](https://www.g2.com/products/iterable/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+20%3A59%3A20+-0500&secure%5Bsession_id%5D=f9d589ce-3cd1-4eba-bcad-73ddbcdcee5b&secure%5Btoken%5D=bebd6164857bcea17e8624fad8949dd343ad8a7f6fbf6d763d1f058a8f295375&format=llm_user) ## Iterable Integrations - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Audienceview Unlimited](https://www.g2.com/products/audienceview-unlimited/reviews) - [Back Office](https://www.g2.com/products/buyers-edge-platform-back-office/reviews) - [BlueConic](https://www.g2.com/products/blueconic/reviews) - [Census](https://www.g2.com/products/census/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [DataGrail](https://www.g2.com/products/datagrail/reviews) - [Digioh](https://www.g2.com/products/digioh-digioh/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Inbox Monster](https://www.g2.com/products/inbox-monster/reviews) - [Kickbox](https://www.g2.com/products/kickbox/reviews) - [KICKBOX](https://www.g2.com/products/rready-kickbox/reviews) - [Litmus](https://www.g2.com/products/litmus/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mailgun](https://www.g2.com/products/mailgun/reviews) - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [Movable Ink](https://www.g2.com/products/movable-ink/reviews) - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews) - [Salesforce Spiff](https://www.g2.com/products/salesforce-spiff/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Stripo.email](https://www.g2.com/products/stripo-email/reviews) - [Talon.One](https://www.g2.com/products/talon-one/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Telnyx CPaaS](https://www.g2.com/products/telnyx-cpaas/reviews) - [Twilio](https://www.g2.com/products/twilio/reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) ## Iterable Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Iterable Alternatives - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,662 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,392 reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - 4.5/5.0 (509 reviews)