Lytics Reviews & Product Details

Its interface turns out to be quite simple and easy to use, the fact that it allows me to access a large number of resources to improve my marketing campaigns have made it my right hand in everything related to creation, design and implementation of digital marketing strategies within my company, its statistics panel shows me the information in a quite attractive and summarized way, which greatly simplifies the decision-making task within my company in a quite practical way, the fact That allows me to segment my clients and obtain feedback based on my target audience seems ideal for me to create and design new strategies in a much simpler and more practical way. Review collected by and hosted on G2.com.

My biggest complaint is their customer service, they respond to everything with a long delay, so if you have a problem and you can solve it yourself, do it, otherwise think twice before resorting to them since they can take up to one week to answer simple questions and without the right solution for your worst case. Review collected by and hosted on G2.com.

As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites. Review collected by and hosted on G2.com.

Since I use Lytics across so many mini-sites, I wish there were more design aspects to customize - often, it seems as though the pop-ups look extremely similar. It would be awesome if we could incorporate interactive elements like polls, videos, etc. in the slide-out boxes to "break up the noise" and encourage users to click. Review collected by and hosted on G2.com.

Lytics provides great functionally with its content affinity abilities and the capability of sorting otherwise unknown site visitors. Review collected by and hosted on G2.com.

Lytics could improve its dashboards to be slightly more user friendly. The functionality and capabilities are great, but the way the information is organized could use slight improvements. Review collected by and hosted on G2.com.

The integrated NLP makes Lytics a good match for publishers or businesses that have a productive content engine in place. NLP classifications allow for audience definitions around content affinity (along with other signals), and built-in integrations mean that such audiences can easily be targeted across numerous paid and owned channels.

Their Pathfora JavaScript library offers out of the box personalisation capabilities. And their REST API is straightforward to work with. Their identity resolution capability allows for a unified customer view across devices, browsers, and domains.

From day to day account management through to the support they can offer on working with their API or experimenting with Data Science capabilities, the team at Lytics are fantastic.

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As with many other CDPs, built-in reporting and visualisation is limited. But data stored in Lytics can be exported via various means, so the ability to export to a reporting focused tool is there. Review collected by and hosted on G2.com.

Speaking from the use case that I am most familiar with, my favorite thing is the ability to easily pull in website activity and marry it with Eloqua contact data to serve our contacts content that is relevant to them in the moment that it will help them the most. Review collected by and hosted on G2.com.

I actually dislike the nomenclature of Lytics. I feel that it is slightly confusing, and I also dislike the fact that there is no way to easily set up a notification if your workflow goes down. You have build the functionality on your end, or you have to remember to go in and check, or wait for someone to tell you something is wrong to discover it has failed. Review collected by and hosted on G2.com.

I like how easy it is to use- we can train our jr. marketers who have no experience with coding or SQL skills and they can actually implement and stand up their ideas. Easy to test. If an effort isn't as successful as you think it could be, then pause it and try something different. It empowers all. Review collected by and hosted on G2.com.

We struggle with identity resolution, but that is mostly on our end and how our CRM system identifies a single profile- it just doesn't jive well with Lytics. I also do not like the lack of feature development. I think Lytics really needs to consider more client facing development and features. We have 9 clients that we support within the Agora umbrella and they always ask what the latest Lytics features are. We consistently struggle to answer this. Review collected by and hosted on G2.com.

Lytics is a unique software because you are able to use it to create multiple touch points to your customers while utilizing a multitude of data variables and sources. Additionally, it pulls together demographic and customer data in a clean and simple user interface. Lastly, the Lytics team is always willing to help set up audiences, analyze data, and make suggestions. Lytics has helped our bottom line by increasing our revenue an additional $50,000. This is money we would've otherwise been unable to attain. Review collected by and hosted on G2.com.

The main thing I dislike is in regards to the user interface. When you publish a campaign, there is no way to turn it off fully (or archive) unless you set an "end date". We like to keep our campaigns up and determine the success on a week by week basis, so some stay up longer than others. In this case, when we finally are ready to turn them off, we can only "pause". When a campaign is paused it stays in the "Published Campaigns" section and can get clogged up. This is a small hiccup in an otherwise easy to use and clean interface. Review collected by and hosted on G2.com.

Our account manager Megan is always willing to help and responds in timely manner. The helpdesk team are also great. Lytics is super easy to use but Learn Lytics is helpful if you can't get in touch with the helpdesk for whatever reason. Review collected by and hosted on G2.com.

We are still only in the implementation process and haven't fully had the chance to dig deep into using the platform, so haven't got to the point where we have needed to really collaborate with the Lytics team to achieve our objective. This is not something I dislike about Lytics though, it's more of an organisational issue at our end. Review collected by and hosted on G2.com.

I can target users anyway I like from URL visited to content they have engaged with on-site. The depth of targeting is second to none, and continues to give us greater customer understanding each time we build a new audience. Review collected by and hosted on G2.com.

You guys are based in the US, and we are in the UK :) Review collected by and hosted on G2.com.

Having all of our customer attributes within the platform available for other systems to use as well. Review collected by and hosted on G2.com.

Current integrations with Salesforce Marketing Cloud aren't real time and are limited.

Problems sometimes occur with the integrations we have with 3rd party tools. Seems when they are new, they have a few problems. They get resolved but it's a bit tough.

We also don't have good alerting around the tool to tell us when something is broken. Review collected by and hosted on G2.com.

The audience building is super clear, and I love the immediate feedback in terms of sizing Review collected by and hosted on G2.com.

There's no ability to export reports/build custom reports Review collected by and hosted on G2.com.

seamless and easy integration with external platforms. Easy segment composer and great support from the success team. Very smart CDP - behavioral segments based on 5-score system, affinity segments, content recommendations, and personalization. They got everything a modern marketer could ask for. Review collected by and hosted on G2.com.

Pop-up feature. Very poor UI, not flexible in terms of design, sometimes issues targeting. Not easy to preview and QA (especially if you want to preview pop-up after you set all the rules). Can't prioritize multiple pop-ups, hard to prevent audience overlays. Review collected by and hosted on G2.com.

Lyitcs helps us quickly pull audiences based on their behavior to use in our PPC campaigns. These audiences are 10x more effective than the normal targeting options most PPC platforms provide Review collected by and hosted on G2.com.

Setting up audiences can be a pain sometimes as the variables that are set for each parameter we have in our CRM systems don't always match the names that Lytics provides. Review collected by and hosted on G2.com.

Everything powered by data science means quicker adoption and better outcomes, all the way around. Their Google Integrations are sublime so makes it very easy and adds lots of additional capability for a Google Cloud shop. Their approach to content affinity has so many fantastic use cases. The personalizatoin capabilities are very flexible through the SDK and their cross domain flexibilty makes it a true enterprise CDP. Review collected by and hosted on G2.com.

Lacks tools for organizing segments, data visualization and analytics are performed outside fo the system (but this is commmon for most of the enterprise CDP technologies). Review collected by and hosted on G2.com.

My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements. Review collected by and hosted on G2.com.

One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into. Review collected by and hosted on G2.com.

User interface is slick, easy to use & understand. Great range of APIs to work with. Getting it stood up was a breeze. Review collected by and hosted on G2.com.

It can be a bit temperamental at times. Wish there was an easier way to export data. Review collected by and hosted on G2.com.

the modal advertising and segment creation Review collected by and hosted on G2.com.

not always intuitive, can be a bit laggy Review collected by and hosted on G2.com.

The ability to capture user profiles as well as recommend content to them based upon what they have read Review collected by and hosted on G2.com.

The limited amount of ways to recommend content Review collected by and hosted on G2.com.

We have a very complex group of software that all contains data on our customers, we were very quickly able to onboard all of our customer data into a unified view and empower our marketing team to develop segments and push them downstream to almost all of the omni channel marketing tools they were already using. We were able to easily install the necessary tracking scripts on our sites and begin gathering very useful information on our customers to personalize and market to them much more effectively. we have found it a pleasure working with the lytics customer success team and have developed a deep relationship that has proven to be very successful for our entire organization Review collected by and hosted on G2.com.

we are excited to take advantage of their orchestrate offering once it has more integrations Review collected by and hosted on G2.com.

Being able to use Lytics as a customer intelligence hub to trigger messaging in other digital channels. I also believe the dynamic audience features will help us get a much better picture of our web content and who is accessing it Review collected by and hosted on G2.com.

No integration to Dynamics CRM and ClickDimensions Review collected by and hosted on G2.com.

The ability to serve pop ups to your audiences Review collected by and hosted on G2.com.

The low amount of graphic editing capabilities within the ui Review collected by and hosted on G2.com.

Creating tailored audiences for every single campaign we have. Review collected by and hosted on G2.com.

Exporting sometimes can be a bit of a pain when ther eis no integration. Review collected by and hosted on G2.com.

The ability to get very granular with audiences Review collected by and hosted on G2.com.

I wish it was easier to use custom css without Pathfora Review collected by and hosted on G2.com.

Segment audiences, understanding the data, creating custom audiences for advertising. Review collected by and hosted on G2.com.

Doesn't have as many native integrations as it should. Review collected by and hosted on G2.com.

Being able to pull data in from multiple platforms and see both our known and unknown audience at the same time. Being able to have Lytics tie content topics to our webpages is also very helpful! Review collected by and hosted on G2.com.

Unable to take a group of audience and understand what content/topics they are most interested. A lot of time we get specific populations of individuals we want more engagement information around but are currently unable to do so. Would love to be able to create an audience in Lytics and then see what their top affinity topics are. Review collected by and hosted on G2.com.