Lytics Reviews & Product Details

Lytics Overview

What is Lytics?

Lytics enables mid-size businesses and global enterprises to build personalized digital experiences and 1-to-1 marketing campaigns by focusing on behavioral data and combining it with our advanced data science and machine learning. In a world where brands need to compete with Amazon, Netflix, and Spotify, Lytics helps them thrive.

Lytics Details
Website
Discussions
Lytics Community
Languages Supported
English
Product Description

All Your Customer Data. Together.

How do you position yourself against your competitors?

Lytics is the only Customer Data Platform to marry unified data with real-time ML-powered orchestration, automating decisioning for who should get what, when and where. Lytics is also the only platform that handles identity resolution and profile storage with a flexible graph database. Lytics is built for marketers, to be managed by marketers, allowing them to focus on strategy, planning and experiences instead of execution details.


Seller Details
Seller
Lytics
Company Website
Year Founded
2012
HQ Location
Portland, OR
Twitter
@lytics
1,318 Twitter followers
LinkedIn® Page
www.linkedin.com
92 employees on LinkedIn®

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Lytics Reviews

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Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Its interface turns out to be quite simple and easy to use, the fact that it allows me to access a large number of resources to improve my marketing campaigns have made it my right hand in everything related to creation, design and implementation of digital marketing strategies within my company, its statistics panel shows me the information in a quite attractive and summarized way, which greatly simplifies the decision-making task within my company in a quite practical way, the fact That allows me to segment my clients and obtain feedback based on my target audience seems ideal for me to create and design new strategies in a much simpler and more practical way. Review collected by and hosted on G2.com.

What do you dislike?

My biggest complaint is their customer service, they respond to everything with a long delay, so if you have a problem and you can solve it yourself, do it, otherwise think twice before resorting to them since they can take up to one week to answer simple questions and without the right solution for your worst case. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has been very useful for me to improve my marketing campaigns in a much simpler, simpler and faster way, allowing me to innovate and create new strategies that better adapt to the current needs of both my company and my clients and that In this way, my customer segment prefers to purchase my products and services over those of my competition. Review collected by and hosted on G2.com.

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Renewals Marketing Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites. Review collected by and hosted on G2.com.

What do you dislike?

Since I use Lytics across so many mini-sites, I wish there were more design aspects to customize - often, it seems as though the pop-ups look extremely similar. It would be awesome if we could incorporate interactive elements like polls, videos, etc. in the slide-out boxes to "break up the noise" and encourage users to click. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're struggling to reach specific audiences, Lytics is definitely for you. It will only improve your communications by adding another touch point in reaching the intended client. Another important consideration is the fact that you can use Lytics for more than just website marketing - we, for example, use it in creating email audiences to use in Message Central. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We've been able to reach targeted customers on a new level - a new touchpoint. This has opened many doors for us in communicating with clients who might not respond via email or other channels. Additionally, the "audience" creation tool has been integral in targeting customers through email (via Message Central); it has allowed us to create specific campaigns to extremely specific audiences (i.e. those with a high affinity, unique demographic info, etc.) Review collected by and hosted on G2.com.

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IM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Lytics provides great functionally with its content affinity abilities and the capability of sorting otherwise unknown site visitors. Review collected by and hosted on G2.com.

What do you dislike?

Lytics could improve its dashboards to be slightly more user friendly. The functionality and capabilities are great, but the way the information is organized could use slight improvements. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Explore all of the many features Lytics has to offer! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Lytics is helping us to solve the problem of unidentified users. For some articles on our site users are not required to be logged in to view and thus we miss out on capturing the full profile information on these users, but Lytics helps us identify the type of content these "unknowns" view and get a better picture of how they fit into our user base. Review collected by and hosted on G2.com.

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Marketing Technology Manager
Publishing
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The integrated NLP makes Lytics a good match for publishers or businesses that have a productive content engine in place. NLP classifications allow for audience definitions around content affinity (along with other signals), and built-in integrations mean that such audiences can easily be targeted across numerous paid and owned channels.

Their Pathfora JavaScript library offers out of the box personalisation capabilities. And their REST API is straightforward to work with. Their identity resolution capability allows for a unified customer view across devices, browsers, and domains.

From day to day account management through to the support they can offer on working with their API or experimenting with Data Science capabilities, the team at Lytics are fantastic.

Review collected by and hosted on G2.com.

What do you dislike?

As with many other CDPs, built-in reporting and visualisation is limited. But data stored in Lytics can be exported via various means, so the ability to export to a reporting focused tool is there. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We used Lytics to define audiences around content affinity / interest in certain topics, and to target these audiences across various paid and owned channels. We also enriched other platforms (such as a DMP) with Lytics audiences.

Many organisations attempt to build their own CDPs. Some do this with a reporting focus, others with a focus on activation - be it onsite personalisation or syncing audiences to other platforms. Lytics is especially strong on the activation side of things. So organisations working towards this end should consider working with such a partner rather than building their own audience and knowledge graphs and maintaining connectors. Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Speaking from the use case that I am most familiar with, my favorite thing is the ability to easily pull in website activity and marry it with Eloqua contact data to serve our contacts content that is relevant to them in the moment that it will help them the most. Review collected by and hosted on G2.com.

What do you dislike?

I actually dislike the nomenclature of Lytics. I feel that it is slightly confusing, and I also dislike the fact that there is no way to easily set up a notification if your workflow goes down. You have build the functionality on your end, or you have to remember to go in and check, or wait for someone to tell you something is wrong to discover it has failed. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Assess the complexity of the projects that you are thinking of using Lytics to feed. If you simply need segmentation, this tool is for you. If you need more journey orchestration/complex thinking, keep doing research. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have solved that we could not leverage website activity natively in Eloqua, and the campaign has been successful. We have also rolled a lot of Lytics knowledge out to our digital teams who use the segmentation for PPC campaigns. Review collected by and hosted on G2.com.

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Solutions Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like how easy it is to use- we can train our jr. marketers who have no experience with coding or SQL skills and they can actually implement and stand up their ideas. Easy to test. If an effort isn't as successful as you think it could be, then pause it and try something different. It empowers all. Review collected by and hosted on G2.com.

What do you dislike?

We struggle with identity resolution, but that is mostly on our end and how our CRM system identifies a single profile- it just doesn't jive well with Lytics. I also do not like the lack of feature development. I think Lytics really needs to consider more client facing development and features. We have 9 clients that we support within the Agora umbrella and they always ask what the latest Lytics features are. We consistently struggle to answer this. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Lytics allows teams that want to target a certain group of people to create the audience themselves and export via CSV. This has been very helpful with out Telesales groups as they are charged every time they want a new "list pull" from our CRM team. The CSV export allows them to include any data fields they want, they also use Epsilon 3rd party data about the customers household, income, spending habits etc.. to allow the sales teams to have a more informed conversation with their potential buyers. It still impresses me about how many different ways people use Lytics and see the benefits. Almost every day, there is a new idea that we help implement. Review collected by and hosted on G2.com.

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Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Lytics is a unique software because you are able to use it to create multiple touch points to your customers while utilizing a multitude of data variables and sources. Additionally, it pulls together demographic and customer data in a clean and simple user interface. Lastly, the Lytics team is always willing to help set up audiences, analyze data, and make suggestions. Lytics has helped our bottom line by increasing our revenue an additional $50,000. This is money we would've otherwise been unable to attain. Review collected by and hosted on G2.com.

What do you dislike?

The main thing I dislike is in regards to the user interface. When you publish a campaign, there is no way to turn it off fully (or archive) unless you set an "end date". We like to keep our campaigns up and determine the success on a week by week basis, so some stay up longer than others. In this case, when we finally are ready to turn them off, we can only "pause". When a campaign is paused it stays in the "Published Campaigns" section and can get clogged up. This is a small hiccup in an otherwise easy to use and clean interface. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Consider the data that you can source from Lytics alone and the possibilities are endless. Add on the easy to use interface and support team and it's a no brainer. For those looking to push their bottom line or just find an additional touch point to reach customers, Lytics is the software for you. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are using Lytics to create targeted marketing campaigns and increase our omni-channel presence to our customers. We are able to use Lytics audiences to target customers via the web, email, and even print! Review collected by and hosted on G2.com.

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UR
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Our account manager Megan is always willing to help and responds in timely manner. The helpdesk team are also great. Lytics is super easy to use but Learn Lytics is helpful if you can't get in touch with the helpdesk for whatever reason. Review collected by and hosted on G2.com.

What do you dislike?

We are still only in the implementation process and haven't fully had the chance to dig deep into using the platform, so haven't got to the point where we have needed to really collaborate with the Lytics team to achieve our objective. This is not something I dislike about Lytics though, it's more of an organisational issue at our end. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

To make sure that you have a dedicated resource who can really get stuck into implementing Lytics into your organisation. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Not knowing who our audience is and not being able to generate active leads for our sales teams to pursue. As mentioned, we haven't delved deep enough into the platform to have solved any of our problems yet, but I do believe Lytics is building our audience and we will have a huge data pond that we can tap into. Review collected by and hosted on G2.com.

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Head Of Marketing
Consumer Goods
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I can target users anyway I like from URL visited to content they have engaged with on-site. The depth of targeting is second to none, and continues to give us greater customer understanding each time we build a new audience. Review collected by and hosted on G2.com.

What do you dislike?

You guys are based in the US, and we are in the UK :) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Cart abandonment: we have options to target as they exit, come back, and by product to personalise the message.

We work with various partners to provide target specific content, and the interests/propensity to like a similar product helps us to widen the audience volume. Review collected by and hosted on G2.com.

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AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Having all of our customer attributes within the platform available for other systems to use as well. Review collected by and hosted on G2.com.

What do you dislike?

Current integrations with Salesforce Marketing Cloud aren't real time and are limited.

Problems sometimes occur with the integrations we have with 3rd party tools. Seems when they are new, they have a few problems. They get resolved but it's a bit tough.

We also don't have good alerting around the tool to tell us when something is broken. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have a lot of data, and need it all realtime, work closely and make Lytics aware of that so you can optimize it the best way possible. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Having segments, attributes, and logic, all in one location/source. Review collected by and hosted on G2.com.

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UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The audience building is super clear, and I love the immediate feedback in terms of sizing Review collected by and hosted on G2.com.

What do you dislike?

There's no ability to export reports/build custom reports Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It's a great CDP, but has no internal ability to export/customize reporting Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're unifying media across a variety of channels and activation partners, and using Lytics to track user-level exposure and conversions Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

seamless and easy integration with external platforms. Easy segment composer and great support from the success team. Very smart CDP - behavioral segments based on 5-score system, affinity segments, content recommendations, and personalization. They got everything a modern marketer could ask for. Review collected by and hosted on G2.com.

What do you dislike?

Pop-up feature. Very poor UI, not flexible in terms of design, sometimes issues targeting. Not easy to preview and QA (especially if you want to preview pop-up after you set all the rules). Can't prioritize multiple pop-ups, hard to prevent audience overlays. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Spend time and invest enough time and resources to make sure all data is plugged into Lytics, that it's clean and always current. That's the core of any CDP and that's the only way to get 100% out of this tool. It's a great tool but without the data or with bad data it's useless. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Precise targeting, advertising cost optimization, personalization. Review collected by and hosted on G2.com.

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Display Media Buyer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Lyitcs helps us quickly pull audiences based on their behavior to use in our PPC campaigns. These audiences are 10x more effective than the normal targeting options most PPC platforms provide Review collected by and hosted on G2.com.

What do you dislike?

Setting up audiences can be a pain sometimes as the variables that are set for each parameter we have in our CRM systems don't always match the names that Lytics provides. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to dial in our customer avatar. Especially being able to see the aggregate date of how our users use our site also helps tremendously. Review collected by and hosted on G2.com.

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UO
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Everything powered by data science means quicker adoption and better outcomes, all the way around. Their Google Integrations are sublime so makes it very easy and adds lots of additional capability for a Google Cloud shop. Their approach to content affinity has so many fantastic use cases. The personalizatoin capabilities are very flexible through the SDK and their cross domain flexibilty makes it a true enterprise CDP. Review collected by and hosted on G2.com.

What do you dislike?

Lacks tools for organizing segments, data visualization and analytics are performed outside fo the system (but this is commmon for most of the enterprise CDP technologies). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Really understand and communicate your use cases during the sales process as it will really help the selection. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our primary business problem was disparate customer data and no ability to activate customer segments. Lytics easily handles the identity resolution and connection to the marketing channel (real time and flawlessly). Lytics is also infusing the platform with Data Science that gives marketers a tremendous jump start in real world use cases. Their "out of the box" segmentation around customer behavior (ie. likely to convert, unlikely to return, etc.) are exactly what a marketer needs to get campaigns and activations moving quickly. We were able to not only monetize our audience more fully but we have better unknown to known conversion, better ROAS and better insight into our customer base. Review collected by and hosted on G2.com.

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Website Marketing Associate
Sports
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements. Review collected by and hosted on G2.com.

What do you dislike?

One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are reaching more people than we imagined with different audiences found in Lytics. Review collected by and hosted on G2.com.

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Digital Analytics Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

User interface is slick, easy to use & understand. Great range of APIs to work with. Getting it stood up was a breeze. Review collected by and hosted on G2.com.

What do you dislike?

It can be a bit temperamental at times. Wish there was an easier way to export data. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Best in class Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Customer segmentation and generating insights using 1st party data Review collected by and hosted on G2.com.

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UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

the modal advertising and segment creation Review collected by and hosted on G2.com.

What do you dislike?

not always intuitive, can be a bit laggy Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

helped us grow our audience significantly Review collected by and hosted on G2.com.

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Product Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to capture user profiles as well as recommend content to them based upon what they have read Review collected by and hosted on G2.com.

What do you dislike?

The limited amount of ways to recommend content Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating audiences, showing pop-ups etc, to only certain audiences, Recommending content Review collected by and hosted on G2.com.

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AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

We have a very complex group of software that all contains data on our customers, we were very quickly able to onboard all of our customer data into a unified view and empower our marketing team to develop segments and push them downstream to almost all of the omni channel marketing tools they were already using. We were able to easily install the necessary tracking scripts on our sites and begin gathering very useful information on our customers to personalize and market to them much more effectively. we have found it a pleasure working with the lytics customer success team and have developed a deep relationship that has proven to be very successful for our entire organization Review collected by and hosted on G2.com.

What do you dislike?

we are excited to take advantage of their orchestrate offering once it has more integrations Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

360 degree view of our customers, high value machine learning scoring, content affinities, modern integrations with down stream marketing and analytics tools. all of these things were not possible without lytics. Review collected by and hosted on G2.com.

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UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Being able to use Lytics as a customer intelligence hub to trigger messaging in other digital channels. I also believe the dynamic audience features will help us get a much better picture of our web content and who is accessing it Review collected by and hosted on G2.com.

What do you dislike?

No integration to Dynamics CRM and ClickDimensions Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Very soon we will be providing more contextual content and personalized experiences for those users visiting our site. Need to finish channel implementations once we have been upgraded Review collected by and hosted on G2.com.

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UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to serve pop ups to your audiences Review collected by and hosted on G2.com.

What do you dislike?

The low amount of graphic editing capabilities within the ui Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Only use it if you offer products, it seems a little less useful when it comes to subscription based companies. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Serving ads to small dnumbers of people Review collected by and hosted on G2.com.

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UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Creating tailored audiences for every single campaign we have. Review collected by and hosted on G2.com.

What do you dislike?

Exporting sometimes can be a bit of a pain when ther eis no integration. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We have increased customers engagement a well as conversions. Review collected by and hosted on G2.com.

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UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The ability to get very granular with audiences Review collected by and hosted on G2.com.

What do you dislike?

I wish it was easier to use custom css without Pathfora Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It can add a lot of value to your website and email campaigns Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Retention/subscription renewal Review collected by and hosted on G2.com.

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UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Segment audiences, understanding the data, creating custom audiences for advertising. Review collected by and hosted on G2.com.

What do you dislike?

Doesn't have as many native integrations as it should. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Driving more revenue as a result of being able to serve the right ads to the right people with the data insights provided. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Being able to pull data in from multiple platforms and see both our known and unknown audience at the same time. Being able to have Lytics tie content topics to our webpages is also very helpful! Review collected by and hosted on G2.com.

What do you dislike?

Unable to take a group of audience and understand what content/topics they are most interested. A lot of time we get specific populations of individuals we want more engagement information around but are currently unable to do so. Would love to be able to create an audience in Lytics and then see what their top affinity topics are. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating audience segments for clients to target in cross functional engagement (Social Media, email, banner ads, etc). Additionally using to understand what topics our known and unknown users are consuming. Review collected by and hosted on G2.com.

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Do you work for Lytics?