# Lytics Reviews **Vendor:** Lytics **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 3.9/5.0 **Total Reviews:** 70 ## About Lytics Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations. ## Lytics Pros & Cons **What users like:** - Users value the **audience activation** capabilities of Lytics, enhancing retargeting and segmentation for improved targeting. (1 reviews) - Users value Lytics for its **exceptional data management capabilities** , enhancing retargeting and segmentation for improved targeting. (1 reviews) - Users value Lytics for its **effective data segmentation** , enhancing targeting and retargeting efforts significantly. (1 reviews) - Users value Lytics for its **flexibility** in retargeting and segmentation, enhancing their targeting strategies effectively. (1 reviews) - Users value Lytics for its **effective journey creation** , enhancing retargeting and segmentation capabilities for precise targeting. (1 reviews) - Marketing Campaigns (1 reviews) - Marketing Personalization (1 reviews) - Platform Quality (1 reviews) - Reporting (1 reviews) - Segmentation (1 reviews) ## Lytics Reviews ### 1. Simple, Powerful UI with Seamless CDP Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Lytics?** Simple yet powerful UI. Great job by the Lytics team in making it easy to use and navigate. It also provides the integration capabilities needed with the tools required for a CDP. Overall, it’s a great tool. **What do you dislike about Lytics?** Limited unification support. Works only at Account level and not at Contact. **What problems is Lytics solving and how is that benefiting you?** Customers visit multiple Akamai sites at different times and end up with fragmented information. Without Lytics, it would be difficult to connect the dots across those visits. Lytics helps us gain insights into customer behavior and the events customers performed in previous sessions, which in turn helps us provide personalized web content. We also use it to target customers for upselling. ### 2. Digital Marketing Manager TD **Rating:** 3.5/5.0 stars **Reviewed by:** Dipti B. | Digital Performance Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2025 **What do you like best about Lytics?** We used Lytics for approx 3 to 4 years due to its excellent capabilities to do retargeting and creating segmentation for better targeting. **What do you dislike about Lytics?** The platform is not fully optimized for responsive layouts. **What problems is Lytics solving and how is that benefiting you?** Targeting real time data ### 3. Game-Changer Platform for Marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Babita C. | Search Engine Optimization Expert, Mid-Market (51-1000 emp.) **Reviewed Date:** July 26, 2023 **What do you like best about Lytics?** Lytics has significantly improved our marketing effectiveness and customer engagement. Lytics empowers us to thrive and deliver exceptional customer experience through its decision engine and cloud connect features. Highly recommend!! **What do you dislike about Lytics?** In a competitive market, Lytics has helped us to stand out and deliver personalized digital experiences. So I have not faced any dislike yet, I am satisfied with the results. **What problems is Lytics solving and how is that benefiting you?** Lytics solves the problem of building 1-to-1 marketing campaigns. It also benefits us by focusing on behavior insights and advanced data science allowing us to deliver personalized marketing at scale. Overall great experience with Lytics! ### 4. Does a pretty good job at CDP **Rating:** 3.5/5.0 stars **Reviewed by:** Andy G. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Lytics?** The ability to simply unify data across channels has saved us lots of time during an average business day. The interfaces are easy to understand and there is a good amount of effort to ensure supporting materials are available if any questions or concerns arise. **What do you dislike about Lytics?** The dashboards aren't as user friendly as I would hope and the customer service can be difficult to actually reach. Faster response times are greatly desired. **What problems is Lytics solving and how is that benefiting you?** Unifying data across all channels into one. Being able to make consumer segments and dashboards to visualise customer behavior ### 5. Lytics as a CDP **Rating:** 4.0/5.0 stars **Reviewed by:** David S. | Marketing Technology Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2022 **What do you like best about Lytics?** ID graphs can be a challenging topic to tackle. Lytics makes it straightforward to implement and understand. **What do you dislike about Lytics?** When you have an implementation issue that results in profiles faling into an unhealthy state it's a big effort to clean it up. It's typically easier to do an entire rebuild of all profiles in your account. **What problems is Lytics solving and how is that benefiting you?** Lytics has helped us connect CRM profiles to web profiles. We realized that we have a large amount of our customers and prospects visiting the website in anonymous states. We can use Lytics features to take a best guess at identifying those users audience memberships. **Official Response from Kris Kessler:** > Dear David, thank you for taking the time to write such an eloquent review. We are thrilled that you shared your Lytics experience with your peers and us. Our team will definitely be happy to read what you wrote. I am sorry to hear you had a frustrating experience with profiles failing but appreciate you bringing this to our attention. Your feedback helps us do better. Thank you again for the nice remarks, and we look forward to hearing from you again. ### 6. Excellent UI and data aggregation capabilities for the enterprise organization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Lytics?** Live Nation benefits from Lytics' exceptional UI, data audits, and overall integration quality/volume. Many architectural and technical challenges are solved between teams. **What do you dislike about Lytics?** Staff turnover, real-time data triggers, data egress/ingress monitoring and proprietary query language have been hurdles Live Nation has had to address. Monitoring specifically has required homebrew solutions created by Live Nation in order to address data disparities and issues. **Recommendations to others considering Lytics:** Lytics excels at aggregation and profile creation/activation. For disparate data sources that need to be joined and actioned upon with speed, it is an excellent tool. Depending on your existing data model, some time-based and timestamp-specific functionality could be difficult to use. **What problems is Lytics solving and how is that benefiting you?** We are using Lytics for real-time and batch data activations, as well as audience creation for our Paid Media teams. It has allowed for greater marketer autonomy and efficacy without relying on additional data-focused teams. **Official Response from Kris Kessler:** > Thank you so much for taking the time to leave us this amazing review. ### 7. Great Value Add to our stack **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2022 **What do you like best about Lytics?** Ease of use, our marketing team have picked up the platform very quickly. Speed of the platform also very good. Modelling tools very marketing freindly **What do you dislike about Lytics?** Nothing yet the platform works as expected. **Recommendations to others considering Lytics:** Great Platform **What problems is Lytics solving and how is that benefiting you?** Fast customer segmentation, fast dat ingestions, pre built integrations to get the data out easily. **Official Response from Kris Kessler:** > We appreciate you taking the time from your day to share your Lytics experiences. Thanks for being a Lytics customer, we love working with you! ### 8. Great CDP with lots of Features and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** David K. | VP Technology - Business Intellignence and Data, Mid-Market (51-1000 emp.) **Reviewed Date:** April 12, 2021 **What do you like best about Lytics?** We could kick this off quickly without a ton of overhead and begin collecting data on our customers and their interactions with our web properties. Based on that data, we could make informed marketing decisions and see ROI beginning almost immediately after implementation. **What do you dislike about Lytics?** The only downside is that it requires some forethought on how you want to set up your relationships, and it takes a little time to correct if you don't do it right. This scenario is certainly not a showstopper. It is possible to make the needed corrections; however, the Lytics team is engaged and makes sound recommendations upfront to prevent this from occurring, if possible. **What problems is Lytics solving and how is that benefiting you?** We were looking to make more informed marketing decisions based on user behavior and insights around our customers. As previously mentioned, we already see ROI across multiple marketing campaigns. ### 9. Powerful Customer Data Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about Lytics?** Integrations. Ease of use. Good User Interface. Good architecture. **What do you dislike about Lytics?** Graph database architecture can be tricky to integrate with your current user management tools. **What problems is Lytics solving and how is that benefiting you?** Customer engagement. Coordinate marketing campaigns. Omnichannel audience activation. **Official Response from Kris Kessler:** > We are so grateful for your kind words. Thanks for sharing your review with us and the community. ### 10. user friendly audience segment builder using over 250 data points and hundreds of audience sources **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2021 **What do you like best about Lytics?** 1. the tool to build and identify an audience is powerful but easy to use 2. we are able to activate to many different connections very efficiently 3. the way the segment builder looks- allows us to show clients and impress them with our knowledge level **What do you dislike about Lytics?** can't break out in detail a created audience- counts for each variable within the audience **Recommendations to others considering Lytics:** not a unified audience database but - it does all we need right now...efficiently and powerfully **What problems is Lytics solving and how is that benefiting you?** identifying a target audience for our clients to activate and reach them programmatically ### 11. The Intelligence of a Business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Lytics?** Creating tailored audiences for every single campaign we have. **What do you dislike about Lytics?** Exporting data/audiences to activate on other platforms. When there is no integration, it is somewhat painful to do. **Recommendations to others considering Lytics:** Make sure you have a developer by your side to get the most out of this amazing tool **What problems is Lytics solving and how is that benefiting you?** We understand our customers better. We are able to understand the whole customer lifecycle and therefore increase the customer lifetime value by sending relevant messages at the right stage of the customer lifecycle. ### 12. Great evolving CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Stuart P. | Head of Customer Acquisition, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2021 **What do you like best about Lytics?** The platform and the customer service is excellent **What do you dislike about Lytics?** Currently, we don't have any dislikes with Lytics **What problems is Lytics solving and how is that benefiting you?** We can engage our users in a clear and concise way, show relevant messages and content ### 13. It greatly simplifies the decision-making task within my company **Rating:** 3.5/5.0 stars **Reviewed by:** Dina T. | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2020 **What do you like best about Lytics?** Its interface turns out to be quite simple and easy to use, the fact that it allows me to access a large number of resources to improve my marketing campaigns have made it my right hand in everything related to creation, design and implementation of digital marketing strategies within my company, its statistics panel shows me the information in a quite attractive and summarized way, which greatly simplifies the decision-making task within my company in a quite practical way, the fact That allows me to segment my clients and obtain feedback based on my target audience seems ideal for me to create and design new strategies in a much simpler and more practical way. **What do you dislike about Lytics?** My biggest complaint is their customer service, they respond to everything with a long delay, so if you have a problem and you can solve it yourself, do it, otherwise think twice before resorting to them since they can take up to one week to answer simple questions and without the right solution for your worst case. **What problems is Lytics solving and how is that benefiting you?** It has been very useful for me to improve my marketing campaigns in a much simpler, simpler and faster way, allowing me to innovate and create new strategies that better adapt to the current needs of both my company and my clients and that In this way, my customer segment prefers to purchase my products and services over those of my competition. ### 14. Good CDP Platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Lytics?** Pre-Build Integration Adopter Segmentation **What do you dislike about Lytics?** In-Built Analytics Capabilities is not powerful **What problems is Lytics solving and how is that benefiting you?** CREATING GREAT CAMPAIGNS ### 15. Targeted Marketing for Large Businesses **Rating:** 5.0/5.0 stars **Reviewed by:** Hailey S. | Associate Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Lytics?** As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities and items that wouldn't typically be found on marketing websites. **What do you dislike about Lytics?** Since I use Lytics across so many mini-sites, I wish there were more design aspects to customize - often, it seems as though the pop-ups look extremely similar. It would be awesome if we could incorporate interactive elements like polls, videos, etc. in the slide-out boxes to "break up the noise" and encourage users to click. **Recommendations to others considering Lytics:** If you're struggling to reach specific audiences, Lytics is definitely for you. It will only improve your communications by adding another touch point in reaching the intended client. Another important consideration is the fact that you can use Lytics for more than just website marketing - we, for example, use it in creating email audiences to use in Message Central. **What problems is Lytics solving and how is that benefiting you?** We've been able to reach targeted customers on a new level - a new touchpoint. This has opened many doors for us in communicating with clients who might not respond via email or other channels. Additionally, the "audience" creation tool has been integral in targeting customers through email (via Message Central); it has allowed us to create specific campaigns to extremely specific audiences (i.e. those with a high affinity, unique demographic info, etc.) ### 16. Lytics has been great for our business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 08, 2020 **What do you like best about Lytics?** Lytics provides great functionally with its content affinity abilities and the capability of sorting otherwise unknown site visitors. **What do you dislike about Lytics?** Lytics could improve its dashboards to be slightly more user friendly. The functionality and capabilities are great, but the way the information is organized could use slight improvements. **Recommendations to others considering Lytics:** Explore all of the many features Lytics has to offer! **What problems is Lytics solving and how is that benefiting you?** Lytics is helping us to solve the problem of unidentified users. For some articles on our site users are not required to be logged in to view and thus we miss out on capturing the full profile information on these users, but Lytics helps us identify the type of content these "unknowns" view and get a better picture of how they fit into our user base. ### 17. A rapidly evolving CDP with solid foundations and a great team. **Rating:** 4.5/5.0 stars **Reviewed by:** Cem S. | Marketing Technology Manager, Publishing, Enterprise (> 1000 emp.) **Reviewed Date:** September 28, 2019 **What do you like best about Lytics?** The integrated NLP makes Lytics a good match for publishers or businesses that have a productive content engine in place. NLP classifications allow for audience definitions around content affinity (along with other signals), and built-in integrations mean that such audiences can easily be targeted across numerous paid and owned channels. Their Pathfora JavaScript library offers out of the box personalisation capabilities. And their REST API is straightforward to work with. Their identity resolution capability allows for a unified customer view across devices, browsers, and domains. From day to day account management through to the support they can offer on working with their API or experimenting with Data Science capabilities, the team at Lytics are fantastic. **What do you dislike about Lytics?** As with many other CDPs, built-in reporting and visualisation is limited. But data stored in Lytics can be exported via various means, so the ability to export to a reporting focused tool is there. **What problems is Lytics solving and how is that benefiting you?** We used Lytics to define audiences around content affinity / interest in certain topics, and to target these audiences across various paid and owned channels. We also enriched other platforms (such as a DMP) with Lytics audiences. Many organisations attempt to build their own CDPs. Some do this with a reporting focus, others with a focus on activation - be it onsite personalisation or syncing audiences to other platforms. Lytics is especially strong on the activation side of things. So organisations working towards this end should consider working with such a partner rather than building their own audience and knowledge graphs and maintaining connectors. ### 18. Lytics + Eloqua makes life easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 12, 2019 **What do you like best about Lytics?** Speaking from the use case that I am most familiar with, my favorite thing is the ability to easily pull in website activity and marry it with Eloqua contact data to serve our contacts content that is relevant to them in the moment that it will help them the most. **What do you dislike about Lytics?** I actually dislike the nomenclature of Lytics. I feel that it is slightly confusing, and I also dislike the fact that there is no way to easily set up a notification if your workflow goes down. You have build the functionality on your end, or you have to remember to go in and check, or wait for someone to tell you something is wrong to discover it has failed. **Recommendations to others considering Lytics:** Assess the complexity of the projects that you are thinking of using Lytics to feed. If you simply need segmentation, this tool is for you. If you need more journey orchestration/complex thinking, keep doing research. **What problems is Lytics solving and how is that benefiting you?** I have solved that we could not leverage website activity natively in Eloqua, and the campaign has been successful. We have also rolled a lot of Lytics knowledge out to our digital teams who use the segmentation for PPC campaigns. ### 19. Clear leader in the CDP space! **Rating:** 5.0/5.0 stars **Reviewed by:** Katie H. | Solutions Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 30, 2019 **What do you like best about Lytics?** I like how easy it is to use- we can train our jr. marketers who have no experience with coding or SQL skills and they can actually implement and stand up their ideas. Easy to test. If an effort isn't as successful as you think it could be, then pause it and try something different. It empowers all. **What do you dislike about Lytics?** We struggle with identity resolution, but that is mostly on our end and how our CRM system identifies a single profile- it just doesn't jive well with Lytics. I also do not like the lack of feature development. I think Lytics really needs to consider more client facing development and features. We have 9 clients that we support within the Agora umbrella and they always ask what the latest Lytics features are. We consistently struggle to answer this. **What problems is Lytics solving and how is that benefiting you?** Lytics allows teams that want to target a certain group of people to create the audience themselves and export via CSV. This has been very helpful with out Telesales groups as they are charged every time they want a new "list pull" from our CRM team. The CSV export allows them to include any data fields they want, they also use Epsilon 3rd party data about the customers household, income, spending habits etc.. to allow the sales teams to have a more informed conversation with their potential buyers. It still impresses me about how many different ways people use Lytics and see the benefits. Almost every day, there is a new idea that we help implement. ### 20. Great Platform to Boost Omni-Channel Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Annemarie O. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2019 **What do you like best about Lytics?** Lytics is a unique software because you are able to use it to create multiple touch points to your customers while utilizing a multitude of data variables and sources. Additionally, it pulls together demographic and customer data in a clean and simple user interface. Lastly, the Lytics team is always willing to help set up audiences, analyze data, and make suggestions. Lytics has helped our bottom line by increasing our revenue an additional $50,000. This is money we would've otherwise been unable to attain. **What do you dislike about Lytics?** The main thing I dislike is in regards to the user interface. When you publish a campaign, there is no way to turn it off fully (or archive) unless you set an "end date". We like to keep our campaigns up and determine the success on a week by week basis, so some stay up longer than others. In this case, when we finally are ready to turn them off, we can only "pause". When a campaign is paused it stays in the "Published Campaigns" section and can get clogged up. This is a small hiccup in an otherwise easy to use and clean interface. **Recommendations to others considering Lytics:** Consider the data that you can source from Lytics alone and the possibilities are endless. Add on the easy to use interface and support team and it's a no brainer. For those looking to push their bottom line or just find an additional touch point to reach customers, Lytics is the software for you. **What problems is Lytics solving and how is that benefiting you?** We are using Lytics to create targeted marketing campaigns and increase our omni-channel presence to our customers. We are able to use Lytics audiences to target customers via the web, email, and even print! ### 21. Awesome help desk team and account manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2019 **What do you like best about Lytics?** Our account manager Megan is always willing to help and responds in timely manner. The helpdesk team are also great. Lytics is super easy to use but Learn Lytics is helpful if you can't get in touch with the helpdesk for whatever reason. **What do you dislike about Lytics?** We are still only in the implementation process and haven't fully had the chance to dig deep into using the platform, so haven't got to the point where we have needed to really collaborate with the Lytics team to achieve our objective. This is not something I dislike about Lytics though, it's more of an organisational issue at our end. **Recommendations to others considering Lytics:** To make sure that you have a dedicated resource who can really get stuck into implementing Lytics into your organisation. **What problems is Lytics solving and how is that benefiting you?** Not knowing who our audience is and not being able to generate active leads for our sales teams to pursue. As mentioned, we haven't delved deep enough into the platform to have solved any of our problems yet, but I do believe Lytics is building our audience and we will have a huge data pond that we can tap into. ### 22. How to get to know your customers better **Rating:** 4.5/5.0 stars **Reviewed by:** Alam M. | Head Of Marketing, Consumer Goods, Small-Business (50 or fewer emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Lytics?** I can target users anyway I like from URL visited to content they have engaged with on-site. The depth of targeting is second to none, and continues to give us greater customer understanding each time we build a new audience. **What do you dislike about Lytics?** You guys are based in the US, and we are in the UK :) **What problems is Lytics solving and how is that benefiting you?** Cart abandonment: we have options to target as they exit, come back, and by product to personalise the message. We work with various partners to provide target specific content, and the interests/propensity to like a similar product helps us to widen the audience volume. ### 23. Lytics, good CDP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 09, 2019 **What do you like best about Lytics?** Having all of our customer attributes within the platform available for other systems to use as well. **What do you dislike about Lytics?** Current integrations with Salesforce Marketing Cloud aren't real time and are limited. Problems sometimes occur with the integrations we have with 3rd party tools. Seems when they are new, they have a few problems. They get resolved but it's a bit tough. We also don't have good alerting around the tool to tell us when something is broken. **Recommendations to others considering Lytics:** If you have a lot of data, and need it all realtime, work closely and make Lytics aware of that so you can optimize it the best way possible. **What problems is Lytics solving and how is that benefiting you?** Having segments, attributes, and logic, all in one location/source. ### 24. Great, User Friendly CDP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2020 **What do you like best about Lytics?** The audience building is super clear, and I love the immediate feedback in terms of sizing **What do you dislike about Lytics?** There's no ability to export reports/build custom reports **Recommendations to others considering Lytics:** It's a great CDP, but has no internal ability to export/customize reporting **What problems is Lytics solving and how is that benefiting you?** We're unifying media across a variety of channels and activation partners, and using Lytics to track user-level exposure and conversions ### 25. The most advanced CDP **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about Lytics?** seamless and easy integration with external platforms. Easy segment composer and great support from the success team. Very smart CDP - behavioral segments based on 5-score system, affinity segments, content recommendations, and personalization. They got everything a modern marketer could ask for. **What do you dislike about Lytics?** Pop-up feature. Very poor UI, not flexible in terms of design, sometimes issues targeting. Not easy to preview and QA (especially if you want to preview pop-up after you set all the rules). Can't prioritize multiple pop-ups, hard to prevent audience overlays. **Recommendations to others considering Lytics:** Spend time and invest enough time and resources to make sure all data is plugged into Lytics, that it's clean and always current. That's the core of any CDP and that's the only way to get 100% out of this tool. It's a great tool but without the data or with bad data it's useless. **What problems is Lytics solving and how is that benefiting you?** Precise targeting, advertising cost optimization, personalization. ### 26. Organized Easily Accessible Website Data **Rating:** 3.5/5.0 stars **Reviewed by:** Kwaku N. | Display Media Buyer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 09, 2019 **What do you like best about Lytics?** Lyitcs helps us quickly pull audiences based on their behavior to use in our PPC campaigns. These audiences are 10x more effective than the normal targeting options most PPC platforms provide **What do you dislike about Lytics?** Setting up audiences can be a pain sometimes as the variables that are set for each parameter we have in our CRM systems don't always match the names that Lytics provides. **What problems is Lytics solving and how is that benefiting you?** We are able to dial in our customer avatar. Especially being able to see the aggregate date of how our users use our site also helps tremendously. ### 27. Smart CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2019 **What do you like best about Lytics?** Everything powered by data science means quicker adoption and better outcomes, all the way around. Their Google Integrations are sublime so makes it very easy and adds lots of additional capability for a Google Cloud shop. Their approach to content affinity has so many fantastic use cases. The personalizatoin capabilities are very flexible through the SDK and their cross domain flexibilty makes it a true enterprise CDP. **What do you dislike about Lytics?** Lacks tools for organizing segments, data visualization and analytics are performed outside fo the system (but this is commmon for most of the enterprise CDP technologies). **Recommendations to others considering Lytics:** Really understand and communicate your use cases during the sales process as it will really help the selection. **What problems is Lytics solving and how is that benefiting you?** Our primary business problem was disparate customer data and no ability to activate customer segments. Lytics easily handles the identity resolution and connection to the marketing channel (real time and flawlessly). Lytics is also infusing the platform with Data Science that gives marketers a tremendous jump start in real world use cases. Their "out of the box" segmentation around customer behavior (ie. likely to convert, unlikely to return, etc.) are exactly what a marketer needs to get campaigns and activations moving quickly. We were able to not only monetize our audience more fully but we have better unknown to known conversion, better ROAS and better insight into our customer base. ### 28. Lyitcs is the perfect digital marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** James M. | Website Marketing Associate, Sports, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2019 **What do you like best about Lytics?** My favorite part about Lytics is that you can come up with any target and create an audience based on any of your requirements. **What do you dislike about Lytics?** One thing that I don't like about Lytics is the organization, it would be nice to have a folder to put all individual projects/assignments into. **What problems is Lytics solving and how is that benefiting you?** We are reaching more people than we imagined with different audiences found in Lytics. ### 29. It's a competitive advantage **Rating:** 4.0/5.0 stars **Reviewed by:** Riza Z. | Digital Analytics Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Lytics?** User interface is slick, easy to use & understand. Great range of APIs to work with. Getting it stood up was a breeze. **What do you dislike about Lytics?** It can be a bit temperamental at times. Wish there was an easier way to export data. **Recommendations to others considering Lytics:** Best in class **What problems is Lytics solving and how is that benefiting you?** Customer segmentation and generating insights using 1st party data ### 30. great system **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2019 **What do you like best about Lytics?** the modal advertising and segment creation **What do you dislike about Lytics?** not always intuitive, can be a bit laggy **What problems is Lytics solving and how is that benefiting you?** helped us grow our audience significantly ### 31. Powerful system with a few short falls **Rating:** 3.5/5.0 stars **Reviewed by:** John F. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2019 **What do you like best about Lytics?** The ability to capture user profiles as well as recommend content to them based upon what they have read **What do you dislike about Lytics?** The limited amount of ways to recommend content **What problems is Lytics solving and how is that benefiting you?** Creating audiences, showing pop-ups etc, to only certain audiences, Recommending content ### 32. Amazing Technology, Smart Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2018 **What do you like best about Lytics?** We have a very complex group of software that all contains data on our customers, we were very quickly able to onboard all of our customer data into a unified view and empower our marketing team to develop segments and push them downstream to almost all of the omni channel marketing tools they were already using. We were able to easily install the necessary tracking scripts on our sites and begin gathering very useful information on our customers to personalize and market to them much more effectively. we have found it a pleasure working with the lytics customer success team and have developed a deep relationship that has proven to be very successful for our entire organization **What do you dislike about Lytics?** we are excited to take advantage of their orchestrate offering once it has more integrations **What problems is Lytics solving and how is that benefiting you?** 360 degree view of our customers, high value machine learning scoring, content affinities, modern integrations with down stream marketing and analytics tools. all of these things were not possible without lytics. ### 33. New Orchestration functionality makes Lytics a Gamechanger **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2019 **What do you like best about Lytics?** Being able to use Lytics as a customer intelligence hub to trigger messaging in other digital channels. I also believe the dynamic audience features will help us get a much better picture of our web content and who is accessing it **What do you dislike about Lytics?** No integration to Dynamics CRM and ClickDimensions **What problems is Lytics solving and how is that benefiting you?** Very soon we will be providing more contextual content and personalized experiences for those users visiting our site. Need to finish channel implementations once we have been upgraded ### 34. Lytics is easy to use and intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2019 **What do you like best about Lytics?** The ability to serve pop ups to your audiences **What do you dislike about Lytics?** The low amount of graphic editing capabilities within the ui **Recommendations to others considering Lytics:** Only use it if you offer products, it seems a little less useful when it comes to subscription based companies. **What problems is Lytics solving and how is that benefiting you?** Serving ads to small dnumbers of people ### 35. Lytics is easy to use and intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2019 **What do you like best about Lytics?** The ability to get very granular with audiences **What do you dislike about Lytics?** I wish it was easier to use custom css without Pathfora **Recommendations to others considering Lytics:** It can add a lot of value to your website and email campaigns **What problems is Lytics solving and how is that benefiting you?** Retention/subscription renewal ### 36. A very effective, robust CDP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2019 **What do you like best about Lytics?** Segment audiences, understanding the data, creating custom audiences for advertising. **What do you dislike about Lytics?** Doesn't have as many native integrations as it should. **What problems is Lytics solving and how is that benefiting you?** Driving more revenue as a result of being able to serve the right ads to the right people with the data insights provided. ### 37. Great system to link all audience platforms **Rating:** 4.0/5.0 stars **Reviewed by:** Emily R. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about Lytics?** Being able to pull data in from multiple platforms and see both our known and unknown audience at the same time. Being able to have Lytics tie content topics to our webpages is also very helpful! **What do you dislike about Lytics?** Unable to take a group of audience and understand what content/topics they are most interested. A lot of time we get specific populations of individuals we want more engagement information around but are currently unable to do so. Would love to be able to create an audience in Lytics and then see what their top affinity topics are. **What problems is Lytics solving and how is that benefiting you?** Creating audience segments for clients to target in cross functional engagement (Social Media, email, banner ads, etc). Additionally using to understand what topics our known and unknown users are consuming. ### 38. Needs work **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2019 **What do you like best about Lytics?** I use it for audience segmentation and validation **What do you dislike about Lytics?** Incompatible with my company's internal systems **Recommendations to others considering Lytics:** Be sure that your current systems integrate with lytics **What problems is Lytics solving and how is that benefiting you?** In-product messaging ### 39. Long Painful process that has not yet completed **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Lytics?** The idea of what Lytics can do though I have not seen that in action yet since we still have not completed the integration. We began that process in October and it's April now. **What do you dislike about Lytics?** The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him. **Recommendations to others considering Lytics:** Consider another vendor unless you can dedicate a person on your team to hound Lytics continually. Even then, you may not get anywhere, as we found out. **What problems is Lytics solving and how is that benefiting you?** We had hoped to use Lytics to target audiences based on their content preferences and serve ads, modal windows and otherwise expose content they would be interested in. But as I said, we've been trying to finish the integration so we can do this but it drags on without end due to lack of responsiveness. We've been trying to integrate all our systems since October. It's mid-April. That's just unacceptable. **Official Response from James McDermott:** > Hi, I'm CEO and co-founder of Lytics. I'm sorry to hear about your bad experience getting Lytics integrated with your systems. Normally we see customers up and running and receiving value and some return on their investment in the first 45 days. We have a Customer Success team dedicated to making this happen. so we need to make sure they are working for you in the best possible way. Thanks for taking the time to write up your review - I feel your frustration that we haven’t delivered on this promise and I’d like to make it right. I’d appreciate the opportunity to connect with you directly to come up with a plan of action to help you become successful with Lytics. Please contact me directly at james@lytics.com so we can find a convenient time to talk. ### 40. A pretty nifty tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about Lytics?** Relative intuitive nature of the tool makes training relatively fast and allows for users to get a handle on the basics quickly. **What do you dislike about Lytics?** Lack of a self-monitoring system that would flag an issue before it is discovered by the user. **What problems is Lytics solving and how is that benefiting you?** Segmenting for creating lead generating look-a-like audiences, creating audiences designed for particular offers ### 41. I am the main user and driver of lytics for our company **Rating:** 4.5/5.0 stars **Reviewed by:** Allison H. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2018 **What do you like best about Lytics?** Segmenting, audiences, how fast you can make a modal and see results with little to no design experience. **What do you dislike about Lytics?** DATA OVERLOAD. Can get confusing. It's overwhelming to decide what to use all of the data for and what campaign to start first. **Recommendations to others considering Lytics:** Take the time. Don't expect ROI right away. Let the data compile and then start using. Implement the low hanging fruit first, get accustomed and then go from there. **What problems is Lytics solving and how is that benefiting you?** Segmenting. Showing people multiple offers based on their interests of content and also what products they have in our organization. ### 42. Great experience - lots of data to learn from **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about Lytics?** Good platform, great team w/ excellent service/Support. The data we are collecting with the platform is extremely rich, and has been telling us a lot about how users interact with our site and content. **What do you dislike about Lytics?** some features could be more robust, however the lytics team does take our feedback to improve the product. They are very agile and able to help us focus on specific product improvements taht help solve our business needs. **What problems is Lytics solving and how is that benefiting you?** We onbaaorded Lytics to enhance personalization for users and properly messaging our audiences. We've also begun using lytics in our audience development and ad delivery to aid in performance, and further the value we're extracting from the platform. ### 43. Difficult to grasp at first, but it is an incredibly powerful tool with seemingly endless possibilit **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Lytics?** I like that you can see info on a user by user basis. You can see the pages they've visited, their LTV, and create csvs of these people for your sales team to contact. **What do you dislike about Lytics?** I think it's a bit too difficult to connect to Google AdWords. I wish it was as simple as connecting it to Yahoo Gemini. I also think that when a company purchases Lytics, they shouldn't just have over the phone trainings, someone should come to the office instead. I couldn't learn Lytics at first and once i was shown in person, i was able to easily implement things. **What problems is Lytics solving and how is that benefiting you?** We used to have to request email lists from another department every time we wanted to update them in Facebook, Google, etc. The fact that lytics does this automatically is great. Also, we had a subpar system in place for remarketing to people based on the pages/ topics they visited on our website. we can now do that easily. Remarketing on ad networks like Facebook, AdWords, Gemini used to be a pain, but with Lytics it's much easier and the possibilities seem endless. I also love that we can create lists based on LTV of a customer. ### 44. Lytics is Powerful, Work Still Needed **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about Lytics?** The ability to segment our users into different groups based on behavior or demographics, or any other variables you can define, is impressive. **What do you dislike about Lytics?** The reporting doesn't always fit our needs, and is sometimes not delivering data that has full integrity at this juncture. This is an area for significant improvement, but it is one that Lytics appears to be committed to ensuring. **What problems is Lytics solving and how is that benefiting you?** We're able to target members specifically based on their behavior, and then retarget them accordingly. It allows us to think about new product offerings specific to the targeting capabilities. ### 45. We use lytics across marketing in our entire organization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Lytics?** the ability to collect massive amounts of data, and deploy that to execute targeted marketing campaigns **What do you dislike about Lytics?** For non-technical marketers, it can be challenging to fully understand how to utilize all the layers of data, and dimensions that lytics makes available **Recommendations to others considering Lytics:** Lytics is a great piece of software, and with the right team in place can make a massive impact on your business. One thing lytics is not, is an off the shelf piece of software that a marketer alone could use with ease. Im my opinion, successful implementation would require a development team to implement and manage the nuts and bolts of software, to enable the marketers to leverage the powerful features available. **What problems is Lytics solving and how is that benefiting you?** understanding out customers, improving targeting on our ad campagins, improving targeting on our website ads, improving delivery and targeting of our emails, generating look-alike audiences ### 46. Why I use Lytics **Rating:** 3.5/5.0 stars **Reviewed by:** Bill H. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2018 **What do you like best about Lytics?** The thing I like about lytics is that I can see all customer data at once without having to have a million tabs open on my computer. The interface is really nice, and it is difficult to get lost while using it. **What do you dislike about Lytics?** Some services are not on lytics, so if you use certain things, lytics may not be helpful for you. **Recommendations to others considering Lytics:** If you use multiple services for customer data, Lytics is a must. **What problems is Lytics solving and how is that benefiting you?** The data for my customers is spread out on many different services. With Lytics, I see it all at once and it makes it so easy to piece together information. ### 47. Great customer service. Customisable product **Rating:** 4.0/5.0 stars **Reviewed by:** Mamta C. | Product Management, Sr. Associate (Growth Marketing), Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2018 **What do you like best about Lytics?** Lytics is for Tech companies who'ed like to customise the product to stand in tune with the internal systems. They've provided great customer support **What do you dislike about Lytics?** Takes a bit of time to understand the underlying data structures. Data availability was a bit of an issue (delays) in earlier days. **Recommendations to others considering Lytics:** if you do not want to spend time and resources building internal tools /databases big data handling and stuff **What problems is Lytics solving and how is that benefiting you?** Cust 360 solution to get complete view of customer for omnichannel and relevant and timely marketing communications. ### 48. Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2018 **What do you like best about Lytics?** We have been able to drastically change how we target content and marketing materials through audiences based upon affinity. Our response rate, as well as our customer experience, have been greatly improved. **What do you dislike about Lytics?** There are a few integrations that weren't available out-of-the-box, but we were able to have these addressed by the Lytics team in a timely manner. **Recommendations to others considering Lytics:** An amazing level of insight with the product and an incredible team at Lytics that provide top-notch support. **What problems is Lytics solving and how is that benefiting you?** Targeting Audience Creation Customer insight ### 49. Lytics - Mixed Reviews **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Lytics?** Simplicity; ease-of-use in terms of dashboard. **What do you dislike about Lytics?** Getting identities to "known" status takes more effort than we had originally expected; managing Lytics tags for the large number of sites we have has also required a lot more effort than we expected; we had to develop a Wordpress plugin to facilitate the upgrade to the new version of the tags, and also to pass in custom keys/values. Wish more of this were out-of-the-box functionality. **Recommendations to others considering Lytics:** Understand that you may need to do some development work of your own to get the most benefit. **What problems is Lytics solving and how is that benefiting you?** Not really part of my role at our company. ### 50. A very powerful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2018 **What do you like best about Lytics?** All of the audiences we are able to tap into for marketing campaigns. The power to retarget users and target non subscribres is amazing. I also enjoy the ablity to pull audiences based on their life time value. So far we have utilized a content affinity in one of our recent campaigns and found it to be a success. I like that the tpol updates audiences automatically. **What do you dislike about Lytics?** It's not the most user friendly tool I've ever used. I think creating audiences is a little difficult. I also wish there was a place with video instructions on how to utlize the tool to it's full ability. **Recommendations to others considering Lytics:** I would recommend this tool to anyone who is on a marketing team **What problems is Lytics solving and how is that benefiting you?** It has allowed us to target organic users twith a specific content affinity ## Lytics Discussions - [As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?](https://www.g2.com/discussions/12603-as-a-business-that-does-not-have-an-e-commerce-platform-how-are-you-using-lytics-for-lead-gen) - 1 comment, 1 upvote - [View Lytics pricing details and edition comparison](https://www.g2.com/products/lytics/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-15+13%3A30%3A55+-0500&secure%5Bsession_id%5D=4ec8a5b4-a112-466a-8566-c4a18009de5b&secure%5Btoken%5D=eb46cb4d4998efaea4e8343790d3cd751015d81d5de2db1b6634e51c2133a6ff&format=llm_user) ## Lytics Features **Segmentation** - A/B Testing - Customer Profiles **Management** - Reporting - Auditing **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Targeting** - Behavioral Targeting - Contextual Targeting **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Security** - Security Compliance - Data Encryption **Personalized Content** - Recommendation Engine - Website Personalization **Generative AI** - AI Text Generation **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Lytics Alternatives - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (554 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - 4.3/5.0 (440 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (756 reviews)