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Compare Customer.io and Iterable 
Featured Products
At a Glance
Market Segments
Small-Business (59.4% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Starting at $100.00 Per Month
No pricing available
Customer.io
Star Rating
(696)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $100.00 Per Month
Free Trial is available
Browse all 3 pricing plansIterable
Star Rating
(764)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that both Iterable and Customer.io offer strong user experiences, but Iterable stands out for its intuitive interface and powerful workflow builder. Users appreciate how easy it is to create complex automated user journeys without needing extensive technical knowledge.
- Users say that Customer.io excels in real-time behavioral segmentation, allowing for dynamic audience grouping that enhances customer engagement. This feature is particularly praised for its effectiveness in marketing automation, making it a favorite among small businesses.
- Reviewers mention that Iterable's support team is highly responsive and knowledgeable, which significantly enhances the user experience. Many users highlight the availability of resources like the Iterable Academy, which aids in onboarding and ongoing learning.
- According to verified reviews, Customer.io's customization options are a major draw, with users noting that the platform allows for personalized marketing strategies that effectively meet their needs. This flexibility is particularly beneficial for businesses looking to tailor their campaigns.
- G2 reviewers highlight that while both platforms have similar star ratings, Iterable's overall G2 Score reflects a slightly lower satisfaction level compared to Customer.io. This suggests that while Iterable is well-regarded, Customer.io may have a slight edge in overall user satisfaction.
- Users report that both platforms have a solid feature set for email marketing, but Iterable is noted for its multi-channel capabilities, supporting email, SMS, push notifications, and more from a single platform. This comprehensive approach is appealing for businesses looking to unify their marketing efforts.
Pricing
Entry-Level Pricing
Customer.io
Essentials
Starting at $100.00
Per Month
For small companies who are gaining momentum.
- Send emails, push, in-app, SMS, webhooks
- Track custom events and attributes
- Visual workflow builder
Iterable
No pricing availableFree Trial
Customer.io
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.7
600
8.5
616
Ease of Use
8.3
612
8.4
629
Ease of Setup
7.9
413
7.7
318
Ease of Admin
8.6
277
8.4
232
Quality of Support
8.7
535
8.8
600
Has the product been a good partner in doing business?
9.0
275
9.0
234
Product Direction (% positive)
9.2
588
9.0
609
Features by Category
Email Marketing
8.8
416
|
Verified
9.0
470
|
Verified
8.8
397
|
Verified
9.0
460
|
Verified
8.4
389
|
Verified
8.2
445
|
Verified
8.3
370
|
Verified
8.4
396
|
Verified
Online Marketing
6.3
330
6.2
267
|
Verified
8.0
355
|
Verified
8.3
401
|
Verified
8.3
380
|
Verified
8.4
440
|
Verified
7.9
359
|
Verified
8.1
399
|
Verified
Feature Not Available
6.9
271
|
Verified
Lead Management
7.4
333
|
Verified
7.3
303
|
Verified
7.6
332
7.4
334
|
Verified
8.6
376
|
Verified
8.6
432
|
Verified
6.8
312
6.8
273
|
Verified
7.6
332
|
Verified
7.7
297
|
Verified
7.3
327
|
Verified
7.1
289
|
Verified
7.3
316
7.3
278
|
Verified
7.3
323
|
Verified
7.4
279
|
Verified
Campaign Management
7.7
338
7.7
294
7.0
321
6.9
266
|
Verified
Feature Not Available
6.6
243
Feature Not Available
6.0
224
Social
Feature Not Available
5.7
206
6.5
307
6.1
212
Feature Not Available
5.8
212
Feature Not Available
5.7
212
Feature Not Available
5.9
223
Reporting & Analytics
7.7
371
|
Verified
7.6
432
|
Verified
6.9
333
|
Verified
6.6
288
|
Verified
6.5
323
6.6
277
|
Verified
6.3
312
6.5
275
|
Verified
Feature Not Available
5.8
227
|
Verified
Platform
8.2
366
|
Verified
8.1
331
|
Verified
8.5
362
|
Verified
8.4
331
|
Verified
8.5
359
|
Verified
8.5
336
|
Verified
7.8
330
|
Verified
7.4
224
7.7
348
|
Verified
8.0
310
|
Verified
8.8
359
|
Verified
8.3
336
|
Verified
7.2
313
|
Verified
7.1
241
|
Verified
Agentic AI - Marketing Automation
6.3
66
6.9
24
6.4
67
7.0
23
6.7
62
7.2
24
6.3
64
7.5
24
6.2
63
7.3
25
6.3
65
7.5
25
Integration
8.3
373
|
Verified
7.8
340
|
Verified
8.3
367
|
Verified
8.1
338
|
Verified
7.6
336
|
Verified
7.6
280
|
Verified
Administration
8.1
266
Not enough data
7.4
236
Not enough data
8.1
252
Not enough data
8.9
265
Not enough data
7.7
238
Not enough data
7.8
244
Not enough data
Integrations
8.6
237
Not enough data
8.5
241
Not enough data
8.4
205
Not enough data
7.2
178
Not enough data
Platform
8.2
210
Not enough data
8.2
205
Not enough data
7.9
200
Not enough data
8.2
240
|
Verified
Not enough data
7.8
218
Not enough data
8.2
241
Not enough data
7.9
216
Not enough data
8.8
238
Not enough data
Campaigns
8.6
115
8.3
158
8.7
112
8.7
159
8.2
107
8.1
144
8.8
120
8.7
167
8.8
114
8.5
165
Analytics
8.3
115
7.8
169
7.6
105
7.5
160
Optimization
8.5
112
8.3
165
8.9
114
8.5
166
8.0
110
7.7
133
8.4
112
7.8
148
Agentic AI - Push Notification
6.4
14
7.4
11
6.9
14
8.0
11
6.5
14
6.8
12
Segmentation
Not enough data
8.8
43
Not enough data
8.5
42
Targeting
Not enough data
8.1
44
Not enough data
8.1
38
Triggered Content
Not enough data
6.9
32
Not enough data
9.1
43
Not enough data
9.2
41
Personalized Content
Not enough data
7.8
34
Not enough data
7.3
31
Not enough data
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
8.4
84
8.6
30
Feature Not Available
6.9
27
8.2
80
8.7
29
Feature Not Available
6.9
26
6.8
75
8.3
26
6.5
77
6.7
25
8.7
87
8.5
27
8.2
79
8.5
26
SMS Platform
7.5
82
7.9
29
8.3
85
8.2
29
7.2
73
7.4
22
6.2
71
6.2
21
6.7
71
7.2
24
8.3
83
8.6
25
Agentic AI - SMS Marketing
6.4
17
7.6
7
6.4
17
7.4
7
7.5
17
7.4
7
7.2
17
7.4
7
7.0
17
7.1
7
6.7
18
7.6
7
Data Sourcing
7.5
93
8.1
9
7.7
95
8.3
10
7.3
97
8.3
8
8.2
95
8.5
9
Intelligence
7.3
91
8.8
8
5.8
88
8.1
8
5.9
87
7.9
8
Platform Basics
Not enough data
8.1
38
Not enough data
8.2
38
Platform Data
Not enough data
7.4
39
Not enough data
7.1
38
Not enough data
6.8
38
Not enough data
7.1
37
Platform Additional Functionality
Not enough data
7.3
35
Not enough data
7.4
33
Not enough data
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
5.4
32
7.4
15
6.3
33
7.2
16
5.7
32
7.4
15
5.7
32
7.5
14
5.4
32
7.3
14
5.5
33
7.3
14
Analysis
Feature Not Available
7.3
124
|
Verified
8.0
69
7.7
169
|
Verified
6.2
56
6.5
111
|
Verified
Feature Not Available
6.9
138
|
Verified
Campaigns
7.3
57
7.0
113
8.0
63
8.3
145
|
Verified
7.4
62
7.7
123
|
Verified
Feature Not Available
6.0
101
|
Verified
9.3
69
9.2
165
|
Verified
9.2
71
9.1
162
|
Verified
Engagement
6.9
54
7.1
108
|
Verified
Platform
8.0
62
8.2
140
|
Verified
Feature Not Available
7.7
125
7.6
60
7.2
112
|
Verified
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.2
6
Not enough data
6.1
6
Not enough data
6.7
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
Categories
Categories
Shared Categories
Customer.io and Iterable are categorized as SMS Marketing, Personalization, Push Notification, Mobile Marketing, Marketing Automation, and Customer Data Platform (CDP)
Unique Categories
Customer.io is categorized as Transactional Email
Iterable is categorized as Personalization Engines, WhatsApp Marketing, Email Template Builder, and Customer Journey Analytics
Reviews
Reviewers' Company Size
Customer.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Financial Services
13.4%
Information Technology and Services
9.3%
Marketing and Advertising
8.0%
Health, Wellness and Fitness
4.9%
Other
49.7%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.6%
Discussions
What is Customer.io used for?
2 Comments
HV
Customer.io is a tool that helps businesses send personalized messages like emails, texts, and app notifications. It’s used to stay connected with customers,...Read more
What is the best way to make automations a smoother process?
1 Comment
RJ
Start small workflows. Make use of the content that your marketing and sales teams have. Use Goals. Know when to unenroll the contacts from the automation...Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
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