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Survey reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Survey Software for Small Businesses

    Products classified in the overall Survey category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Survey to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Survey category.

    In addition to qualifying for inclusion in the Survey Software category, to qualify for inclusion in the Small Business Survey Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Survey Software for Small Businesses

    • SurveyMonkey
    • Google Forms
    • Google Surveys
    • JotForm
    • Zoho Survey
    • Doodle
    • Qualtrics Core XM
    • Typeform
    • SurveySparrow
    • Alchemer

    Compare Small Business Survey Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (16,601)4.4 out of 5

    Trusted by 98% of the Fortune 500 and used in over 335,000 organizations, SurveyMonkey’s gives millions of people around the world a way to turn feedback into action that drives growth and innovation. Learn more at surveymonkey.com

    (10,009)4.6 out of 5

    Google Forms help you to create a new survey on your own or with others at the same time.

    (2,050)4.5 out of 5

    Your audience is out there. Get to know them, and make better decisions. Survey the types of people you want to hear from. Validating a project before launch? Or simply testing the waters? Don’t guess. Gather the insights you need to make smarter, faster choices for your business. Market research has never been easier. Build and run a survey directed at your target customer, wherever they are. Real people answer your questions as they browse the internet, so they can get access to premium con

    (398)4.6 out of 5
    Entry Level Price:FREE

    Trusted by over 8 million users, JotForm's form builder is the easy way to create and publish online forms from any device. The company offers 10,000+ ready-made form templates, 100+ integrations to 3rd party apps, and advanced design features making it the leading online form builder for organizations all over the world. It's popularly used to create payment forms, lead generation forms, registration forms, contact forms, application forms, and more.

    (603)4.3 out of 5
    Entry Level Price:0

    Zoho Survey is online survey and questionnaire creation software.   We give you all the essentials to create surveys, distribute them and analyze their responses.  ● Over 200 expertly made templates across a wide range of topics, ● Themes, fully customizable to suit your brand, ● Skip logic, ● Response collection from nearly every medium and screen size—even offline, ● Survey panels, for when you need responses from specific demographics, ● Collaborative editing and report sharing, ● In

    (2,017)4.4 out of 5
    Entry Level Price:$6/month 1 User

    The world’s leader in online scheduling, Doodle is the most powerful way to schedule meetings with clients, colleagues, and teams. Find the best time for one-to-ones, team meetings, and more with our suite of user-friendly calendar tools. Learn why Doodle is trusted by 30 million users every month to get people together, regardless of the calendar solution they use.

    (2,225)4.4 out of 5
    Optimized for quick response

    From customer insights to market research to concept testing, Qualtrics CoreXM is the central research platform that allows anyone to capture experience insights and take action. More than 11,000+ of the world’s best brands rely on Qualtrics to power their most critical business decisions. Make sophisticated research simple: - 100+ question types with robust logic paired with ease of use - 80+ integrations with 3rd party platforms to integrate with the way you work - Best-in-class panel man

    (418)4.5 out of 5
    Optimized for quick response
    Entry Level Price:Free

    The future of online forms & surveys is here. Power your brand’s interactions with beautifully designed, professional-looking online forms & surveys that people just love. Collect feedback, sign people up to events, receive job applications, take payments, create engaging quizzes or interactive stories.

    (407)4.5 out of 5
    Entry Level Price:$0

    SurveySparrow is an end to end omnichannel experience management platform that bundles Customer Experience and Employee Experience tools such as NPS, Offline, Chat, Classic, and 360° Surveys which are mobile-first, highly engaging, and user-friendly. The conversational UI lets your surveys deliver a chat-like experience and increases survey completion rates by a whopping 40%. Our key features include: * Chat-like Surveys that switch from static to dynamic conversations. * Classic Surveys that

    (635)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$300 Annually

    Founded in 2006, Alchemer (formerly SurveyGizmo) transforms raw feedback into operational gold by putting feedback data in the hands of the people who can take action, through the systems they use every day. We make feedback actionable. First, we help customers collect the best feedback from any source, simply and without hidden costs. Second, we make it easy to integrate that feedback into our customers’ core business applications. Third, we help customers consolidate and connect feedback acros

    (4,393)4.4 out of 5
    Entry Level Price:$0

    Mailchimp’s all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Millions of businesses and individuals - from com

    (272)4.4 out of 5
    Optimized for quick response
    Entry Level Price:$18.95 as low as

    Nextiva is a platform that brings communications together with business applications, intelligence, and automation. This helps businesses communicate and build deeper connections with their customers. The platform brings all communication channels — voice, video, collaboration, SMS, chat, and surveys — together in one place. This helps businesses access the information they need to provide amazing customer experiences and drive business results. Intelligence and automation are built in, so you

    (266)4.2 out of 5
    Entry Level Price:FREE

    Wufoo is a web application that helps anybody build amazing online forms. When you design a form with Wufoo, it automatically builds the database, backend and scripts needed to make collecting and understanding your data easy, fast and fun. Because we host everything, all you need is your web browser and a few short minutes to build a form and start using it right away. While we've collected a few of our favorite features here, the best way to experience Wufoo is first hand. So be sure to sign

    (129)4.4 out of 5

    Survio is a global online survey platform that helps millions of users around the globe to research, collect & analyse valuable data effectively. This do-it-yourself software combines an intuitive, user-friendly tool with modern design and plenty of clever features which makes building of surveys, analysing of collected data and sharing the results easier than ever. Survio’s professional-looking surveys always provide a perfectly suitable solution whether you apply them to Human Resources, M

    (89)4.3 out of 5
    Entry Level Price:$89 per month 1 user

    QuestionPro provides powerful online survey software designed to help you make better business decisions. Our easy to use software includes tools for creation, distribution, and analysis of online surveys, polls, forms, and quizzes. Use our advanced features to completely customize the survey experience and power sophisticated analysis. Best of all, our customer support team is available 24-hrs a day to guarantee your project is a success! QuestionPro includes multiple pre-built survey template

    (382)4.4 out of 5
    Entry Level Price:Free

    SurveyLegend is the next generation of online surveys — engaging, platform-independent and beautiful. We empower companies - large & small - and individuals, to create mobile-friendly, gorgeous surveys; most importantly with ease and a smile on their faces! Now you can create great-looking surveys on your computer or tablet wherever you are, customize the look of your survey however you like, and display collected data with eye-catching and insightful graphics. Creating questionnaires is d

    (239)4.4 out of 5
    Entry Level Price:$19 per month

    Formstack is a versatile online form builder that enables you to build and design web forms without any coding knowledge. Embed mobile-friendly forms on your website and social media to capture leads, collect online payments, gather customer feedback, and turn bulky business processes into streamlined digital workflows. The platform integrates with over 50 popular web apps, including Salesforce, MailChimp, and PayPal. Smart conversion features make it easy to pinpoint your best strategies for c

    (446)3.8 out of 5

    Swagbucks is the fun rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from Paypal. Swagbucks has already paid out over $175 million in cash and free gift cards. Put cash back in your wallet. Join for free today. Hea

    (29)4.2 out of 5

    Need answers fast? Toluna QuickSurveys gives you 24/7 on-demand access to over 21 million global consumers on an easy-to-use, real-time survey platform. Sign up for free today and find out why so many businesses trust QuickSurveys for reliable and actionable insights that won’t break the bank

    (77)4.7 out of 5
    Entry Level Price:Free

    Tired of boring questionnaires? So are we... Discover why companies like Capgemini, Eneco, Accor Hotels, as well as many midsize consulting companies and agencies use Survey Anyplace to create fun and interactive surveys, assessments, and quizzes. The kind that allows you to engage with your audience and leaves room for your own brand identity or personality. And you get more and better feedback via email, variable end screens or via an auto-generated PDF report based on each respondent's ans

    (19)4.8 out of 5
    Entry Level Price:$49 per month

    We deliver world-class solutions for online surveys – from gathering data and analysis to undertaking appropriate actions that change brand recognition for the better.

    (20)4.9 out of 5
    Entry Level Price:FREE forever

    A modern customer experience tool helping businesses to create personalized interactions at every step of the customer journey, increase audience involvement and gather better data. With involve.me users can easily create and publish smart landing pages & promotions for lead acquisition, quizzes & personality tests for lead qualification & segmentation, price calculators & digital sales assistants for sales conversion and product & customer satisfaction surveys for measurin

    (41)4.8 out of 5

    Centiment is an online survey platform that connects market researchers with survey respondents. The company has built advanced software for profiling and managing respondents, enabling researchers to quickly target nearly any consumer or B2B audience.

    (215)4.4 out of 5
    Entry Level Price:$89/mo 1 user

    FormAssembly is an all-in-one web form building and data collection platform. With the combination of our easy-to-use form builder, robust integration to Salesforce, and high security and compliance standards, companies are able to save time, money, and effort in their day-to-day processes and get the maximum benefit out of the data they collect.

    (53)4.7 out of 5

    A real-time marketplace for sourcing and scheduling research interviews with anyone, anywhere in the world. A powerful way for conducting sales research, competitive research, identifying problems, identifying needs, reaching product market fit, getting ahead of the pack.

    (30)4.5 out of 5
    Entry Level Price:$10 per month

    Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing. Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. Send responsive emails and get in-depth reports to analyse your performance. It's free to try and offers knowledgeable customer

    (32)4.8 out of 5
    Entry Level Price:$29 per month

    SurveyLab is a professional survey tool. It has all the required features for conducting great quality research and even more. That's why it is so flexible and is being used by many companies and individuals for different purposes: Customer Experience, Market Research, HR, website intercept, knowledge tests and more. Surveys might be created in any language, including right-to-left written languages. Our distinguishing feature is providing dedicated customer support and on-demand development f

    (37)4.5 out of 5
    Entry Level Price:£30/month 1 user

    With the SmartSurvey SaaS platform, users can capture, analyse and report virtually any type of data via a simple, yet stylish, online survey service. SmartSurvey allows users to directly reach the people whose opinions matter the most – clients, partners, patients, students and suppliers. SmartSurvey specialises in providing survey solutions for multinational business and enterprise clients, offering dedicated support and secure data storage on EU based servers. SmartSurvey is used by over 100

    (49)4.4 out of 5

    User Interviews helps teams make better business and product decisions by making user research easier, faster, and more joyful. Researchers want to spend more time actually doing research, and we help them do that with recruiting and participant management tools for teams of any size or budget.

    (22)4.9 out of 5

    Arbit is a competitive intelligence platform that helps you win your market. Arbit allows you to go beyond public data and learn why your potential customers are choosing your competitors.

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    Check out the G2 Grid® for the top Survey Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Qualtrics Core XM
    SurveyMonkey
    VerticalResponse
    Alchemer
    SurveyPro
    Wufoo
    GreenRope
    Mailigen
    Omniconvert
    Swagbucks
    Formstack
    EmailMeForm
    Doodle
    Zoho Survey
    FormAssembly
    Typeform
    Qeryz
    SurveyCTO
    Survey Anyplace
    QuestionPro
    SmartSurvey
    LimeSurvey
    SurveyLab
    SurveyLegend
    Survio
    JotForm
    Startquestion
    Centiment
    Google Surveys
    Google Forms
    SurveySparrow
    User Interviews
    Respondent
    KwikSurveys
    Nextiva
    Suzy
    QuickSurveys
    Arbit
    involve.me
    Mailchimp All-in-One Marketing Platform
    MightyForms
    Market Presence
    Satisfaction

    Learn More About Survey Software

    What is Survey Software?

    Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

    Key Benefits of Survey Software

    • Collect feedback and data efficiently
    • Leverage data to develop strategy
    • Gain customer insight
    • Manage the survey process

    Why Use Survey Software?

    Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

    Product Development — Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

    Education Program Assessment — Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

    Employee Feedback — One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

    Who Uses Survey Software?

    HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

    Marketers — Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

    Academic Researchers — Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

    HR Departments — Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

    Product Teams — Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

    Kinds of Survey Software

    There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

    Survey Software Features

    Survey software often contains, but is not limited to, the following features:

    Survey Builder — Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

    Survey Template — Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

    Multimedia Support — Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

    Analytics — This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

    Email Distribution — Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

    Mobility — This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

    Additional Survey Software Features

    Multilingual Support — The ability to produce surveys in multiple languages can be vital if conducting international data collection.

    White-Labeling — This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

    Answer Scoring — Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

    Answer Flows — This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

    Potential Issues with Survey Software

    Subpar Answers — This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

    Survey Question Ambiguity — This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

    Privacy — The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

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