SAS Marketing Automation

3.5
(1)

Plan, test and execute campaigns to improve marketing automation, process efficiency, and ROI

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SAS Marketing Automation Reviews

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SAS review by Marissa F.
Marissa F.
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"Using SAS for Marketing"

What do you like best?

The software allows you to perform the appropriate and necessary statistical tests to quantitatively analyze data.

What do you dislike?

The SAS interface is not particularly intuitive, some training would be required for new users.

Recommendations to others considering the product

Educate users before utilizing the software - learning the functions ahead of time will save time when processing data and results

What business problems are you solving with the product? What benefits have you realized?

The platform stores all of the data and produces results from the tests in one place, allowing the user to translate the data and display it in different ways.

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