It brings a lot of my marketing work into one place. Audience segmentation and automation are probably the biggest benefits for me, because I can set up campaigns for specific groups without having to manage everything manually. I also like the reporting; it makes it easier to see how campaigns are performing and use that data to improve the next one. Review collected by and hosted on G2.com.
It can get a little complicated once you start using the more advanced features. There are a lot of settings and options, so it takes some time to figure out the best way to structure audiences and automations. I also feel that some integrations and the reporting could be more straightforward and easier to navigate. Review collected by and hosted on G2.com.