G2

Mundru V.

Associate Software Development Engineer

Enterprise (> 1000 emp.)

10/23/2026

"All-in-One B2B Marketing Automation That Saves Time and Scales"

5/5

What do you like best about Adobe Marketo Engage?

What I like most about Adobe Marketo Engage is how it brings email marketing, lead management, and campaign automation together in one platform. It makes it easier to create targeted campaigns, segment audiences based on their behavior, and set up automated follow-ups without having to manage every step manually.

The automation workflows are particularly useful because they help maintain consistent communication with leads throughout their journey. I also like the flexibility it offers for personalizing campaigns and tracking engagement metrics to understand what is working and where improvements are needed.

Compared with simpler email marketing tools, Marketo Engage offers more advanced options for lead nurturing and campaign management, especially for B2B marketing. There is a learning curve initially, and some features take time to get familiar with, but once the workflows are set up properly, it can save a lot of time and make marketing activities more organized and scalable. Review collected by and hosted on G2.com.

What do you dislike about Adobe Marketo Engage?

One thing I find challenging about Adobe Marketo Engage is that managing campaigns and automation workflows can take more effort than expected. In a day-to-day banking environment, where communication needs to be timely and targeted, setting up audience segments, maintaining lead data, and checking that automated follow-ups are working correctly can become time-consuming. Even a small change to an existing workflow may require checking multiple settings to avoid affecting other campaign activities.

The reporting experience could also be more straightforward. Getting specific insights into campaign engagement sometimes takes extra configuration, and navigating between different sections can slow down routine tasks. The platform offers plenty of flexibility, but the learning curve is noticeable, especially when working with complex campaigns. A simpler interface, easier troubleshooting, and more accessible reporting would make everyday campaign management much smoother. Review collected by and hosted on G2.com.

What problems is Adobe Marketo Engage solving and how is that benefiting you?

Adobe Marketo Engage helps address the challenge of managing customer communication and follow-ups across different stages of the customer journey. In a banking environment, customers may have different needs depending on the products they are interested in, so sending the same communication to everyone is not always effective.

The platform helps organize audience segments, automate email campaigns, and schedule relevant follow-ups based on customer engagement. This reduces the need for repetitive manual work and helps maintain consistent communication with the right audience. It also makes it easier to monitor campaign performance and understand which messages are generating engagement.

Another benefit is having campaign management and lead nurturing capabilities in one place instead of relying on multiple disconnected tools. Overall, it can improve marketing efficiency, reduce manual effort, and support more personalized customer outreach. The biggest value is being able to manage campaigns more systematically as communication requirements grow. Review collected by and hosted on G2.com.