Okay, first of all, it’s a very tech-savvy tool. It feels robust, and the AI assistant is amazing—it really does the job well. Even if you’re not an expert in marketing automation, it still helps you get the work done. Yes, it’s technical, but the AI support makes it much easier to use and genuinely useful.

I’d also say it’s very strong from a user interface standpoint. Even though it’s a complex tool, it does not seem confusing. The UI feels intuitive, and it lets you move quickly so you can get things done fast.

Also very easy to integrate because of the native integrations with Zapier and webhooks. Review collected by and hosted on G2.com.

It's quite complex and requires some technical knowledge/experience. Especially during the integrations. It's not for someone that is a newbie in marketing automation. Review collected by and hosted on G2.com.