G2

Kruthika M.

Creative technologist

Small-Business (50 or fewer emp.)

10/17/2026

"Strong cross-channel coordination and personalization, with some SMS and tracking friction"

5/5

What do you like best about Braze?

Braze coordinates customer engagement across channels very well, and the real-time personalization has felt consistently timely and relevant. Automated Scheduling is indispensable for getting campaigns out at the right time, and Template Management helps maintain consistency and speeds up campaign creation. Survey/Poll Management is also valuable for collecting customer feedback, understanding preferences, and improving engagement strategies. Braze AI has been helpful for identifying customer segments for targeted campaigns by analyzing engagement patterns and suggesting relevant audiences, and it has significantly improved which message or experience customers receive. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Mass Texting can be challenging due to message limits and delivery issues. Interaction Tracking can make it difficult to analyze customer engagement across channels. Consent Management also requires careful handling of opt-ins and opt-outs to ensure compliance and prevent unwanted messages. With AI recommendations, I still have to validate them against our suppression rules and eligibility criteria to make sure the campaign reaches only the intended customers. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

I’m able to coordinate engagement across channels very well and deliver personalization that feels consistently timely and relevant. Automated Scheduling and templates help me move faster while keeping campaigns consistent, and surveys/polls help me collect feedback and refine engagement strategies. The AI has helped me identify customer segments for targeted campaigns and has significantly improved which message or experience customers receive. Review collected by and hosted on G2.com.