I like that I can essentially toggle back and forth between email and SMS marketing and build out journeys and campaigns that utilize both on the same platform. This integration allows us to not overwhelm our customer base. The segmentation capability is great, as we can contact our customers at different stages of the sales cycle through different communication platforms. We use SMS for more urgent messaging and email for marketing/sales messaging, which we have found effective. The initial setup of Attentive was pretty easy, although it took a bit to get our full branding integrated. Review collected by and hosted on G2.com.

I find the drag and drop email builder could be more customizable. Specifically, I think the placement and sizing of images could be improved and made more customizable. Review collected by and hosted on G2.com.