G2

UMA T.

Platform developer

Mid-Market (51-1000 emp.)

10/17/2026

"Strong cross-channel engagement and personalization, but segmentation and analytics feel limiting"

5/5

What do you like best about Braze?

I like that SMS Marketing enables timely, personalized messages and drives customer engagement through direct communication. Website Visitor Tracking and Web Analytics help me understand user behavior, measure campaign performance, and optimize customer journeys for better conversions. Braze also coordinated customer engagement across channels very well, and the personalization has felt timely and relevant consistently. Braze AI helped generate personalized message content using customer attributes and Liquid, which saved time during campaign setup. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Campaign Segmentation can be complex to manage, Multi-Campaign coordination can be time-consuming, and Visual Analytics may lack the flexibility needed for deeper insights. The AI output sometimes requires manual review to make sure the personalization logic and message content are accurate before launch. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

I’ve been able to deliver timely, personalized messages, better understand user behavior, measure campaign performance, and optimize customer journeys for better conversions. The AI has saved me time during campaign setup, and there’s been some improvement in which message or experience customers receive. Review collected by and hosted on G2.com.