What I like most is how easy the automation workflows are. The abandoned cart and welcome series templates worked almost out of the box with our Shopify store. Combining email and SMS in one flow saves time, the drag-and-drop editor is simple, and segmentation helps us send more relevant campaigns. Review collected by and hosted on G2.com.

The reporting is a bit basic compared to bigger tools, and I wanted deeper analytics to compare campaigns. Pricing also climbs fast as the contact list grows, and SMS credits add up. The editor sometimes felt laggy with longer, image-heavy emails, and support replies could be slow at busy times. Review collected by and hosted on G2.com.