Quantcast Measure Reviews & Product Details

Quantcast Measure Overview

What is Quantcast Measure?

Quantcast Measure is an audience measurement solution trusted by leading publishers. Available free, for everyone; and with premium features available for our Enterprise customers. By placing the Quantcast Measure tag on your website or mobile app, you can get audience insights including demographics, buying habits, media interests, and more. Quantcast directly measures the behaviors and habits of your audience. We use direct measurement to capture information such as what other sites your visitors have gone to. We then determine your audience’s characteristics through a technique called statistical modeling. We also deliver your audience’s brand preferences, favorite shows, workplaces, and more by combining offline behaviors with online data through partnerships with leading third-party data providers. Quantcast Measure is a SaaS product with a free plan. Use our audience data to tailor user acquisition efforts, improve your content strategy, and support advertising sales efforts. Interested? Sign up to start measuring your audience today! https://www.quantcast.com/user/signup Still not convinced? Visit our website to learn more: https://www.quantcast.com/measure/ Get in touch with our Support Team: https://www.quantcast.com/contact-us/?tab=measure

Quantcast Measure Details
Languages Supported
German, English, Finnish, Italian, Dutch, Spanish
Product Description

Quantcast provides free, accurate and dependable audience insights for over 100 million web and mobile destinations.

How do you position yourself against your competitors?

As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.

Ranked Fast Company‘s #3 Most Innovative Company on the Web in 2010, listed as one of WIRED’s Top 10 Tech
Companies You Wish You Worked for in 2012 and the Overall Winner of AlwaysOn’s Global 250 Top Private Companies in 2009, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems.


Seller Details
Seller
Quantcast
Company Website
Year Founded
2006
HQ Location
San Francisco, CA
Twitter
@Quantcast
11,261 Twitter followers
LinkedIn® Page
www.linkedin.com
713 employees on LinkedIn®

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Quantcast Measure Screenshots

Quantcast Measure Reviews

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Lead Data Engineer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

By using Quantcast it is possible to create large audience segmentations with amazing ease. Quantcast means that the management of traffic comparison analysis of different web pages can be done faster and that the management of advertising is more specific. Review collected by and hosted on G2.com.

What do you dislike?

The dynamics of measuring to work with audience trending are very slow when it comes to searching for specific content. The platform does not allow us to share our traffic comparison reports with others, nor does it allow us to do multi-platform analysis. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We recommend Quantcast because it is one of the platforms where you can get more information about millions of websites for different platforms. With Quantcast managing the interests of diverse audiences for future plans is very simple. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Creating powerful advertising plans through Quantcast is excellent for obtaining clients in different time frames. Quantcast is the right software to work with audience collection reports after each campaign you make. Review collected by and hosted on G2.com.

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Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We use QuantCast to monitor our organization's website and mobile application visits and activity, evaluate our marketing campaigns, and gather information from general prospects to track their activity and interests in order to better serve and experience them. Its reports are excellent and detailed, its interface is quite clean and easily integrated to our API. Review collected by and hosted on G2.com.

What do you dislike?

This would be the learning curve, it is so complex and it takes a while to become familiar with Quantcast. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

I recommend it, I think it is an efficient solution to improve the workflow and get data/information about the behavior of your sites and applications in real time. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The main benefit comes from Quantcast reports, because we have been able to obtain real time information on visits to our website and applications and the impact of our marketing campaigns, we have been able to devise strategies to better impact the general audience, convert prospects into customers and increase business opportunities. The good attention received from the customer service team has been another benefit. Review collected by and hosted on G2.com.

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UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Quantcast creates detailed reports on the figures of our marketing campaigns. These can be exported in different formats, and in this way create advertising that acts in real time on the profiles of the chosen audience. Quantcast also serves to create content diagrams about the performance of those campaigns. We recommend it for the facilities it offers when managing marketing plans. Thanks to quantcast our advertising is much better programmed. Its use is highly recommended to apply professional retargeting strategies in a short time, and to create easily accessible reports on these strategies. Review collected by and hosted on G2.com.

What do you dislike?

The platform limits the work too much when it comes to sharing information about the advertising campaigns to other members of the work team, since the reports can not be sent directly. First they must be exported, in order to be sent or uploaded to the cloud from an external platform. Neither creates projects to work with campaigns, nor tasks within them. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. The negotiation that was carried out with quantcast was a resounding success for both parties, we are satisfied with your comfortable process. Review collected by and hosted on G2.com.

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Open Discussions in Quantcast Measure
G2
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

Quantcast Measure is a comprehensive application for analytics, making us work to know the insights of our customers. Review collected by and hosted on G2.com.

What do you dislike?

Quantcast Measure is a fluent application, for digital analytics. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quantcast Measure is program that brings huge analytical reports for our firms. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Quantcast Measure makes us get the accurate digital analytical app about our company. Review collected by and hosted on G2.com.

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General Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

This is very useful when creating sales strategies, already having the necessary information to know what will be a better objective for our marketing campaign. We like being able to carry out demographic analyzes of the competitors of our website, in order to make detailed comparisons of our and their traffic. We think it is excellent that quantcast integrates an API, with which it is easier to work from several applications. In addition, we really like being able to publish our statistics. Review collected by and hosted on G2.com.

What do you dislike?

Something we did not like about our experience with quantcast is that it greatly limits business intelligence functions, especially when we want to work with third-party platforms. We do not like the low mobility provided by the management of data graphs, and that importing data into the platform is highly complicated. In addition, it does not provide enough collaboration tools at the group level. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quantcast is an excellent service to keep statistics on the website, visually and very accurately. We are very satisfied with having used it, and we proceed to recommend it for all that and to be able to create better work panels, where group communication is the primary objective. It is also recommended to work with diagrams and with ad hoc and real-time reports. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We love being able to take a count of visits to our website, always knowing how many times visitors return to it. We can segment these visitors geographically, and we can track their interests based on their activity within the page. Review collected by and hosted on G2.com.

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Account Leadership
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is a solution that allows us to measure our audience, it has a great variety in terms of the premium versions it offers for the different existing companies, it provides us with specific market data, taking into account demographics, shopping habits among others. This application allows us to obtain the necessary characteristics to adapt to the requirements of our customers, which allows us to create or modify the products or services we offer, in a nutshell it simplifies the realization of sales strategies. Review collected by and hosted on G2.com.

What do you dislike?

It is a tool that does not fit very well with the development of team activities, which greatly limits the management in the sales department, which would be the basis of use for this tool, some data graphs are poor, but this It could be due to a technical failure of the moment. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is highly recommended because it is a cost-effective and accurate solution, which will allow any company to be specific and objective in its development in the market, will improve the work panels and provide you with real-time essential information, all always for good planning. as a company or user in this case. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to access the data of the visits we get on our website and how many times they return to it allows us to rely on the features presented by Quantcast to reinvent and innovate always thinking and adapting to the needs of our customers, in order to obtain an assertiveness quite real when it comes to the market and generate new products or campaigns. Review collected by and hosted on G2.com.

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Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Quantcast is an application that gives me wonderful data about the audience that visits my website. I love the way the program qualifies my users. Not something basic like age and gender, it also details the economic income and even the political afilicicy of my clients. I like to know even the other websites they visit to find their interests. The site has a variety of automatic responses that keep me close to customers. Another point I like is the credibility it offers me to my partners and advertisers because all the data Quantcast collects I can publish it on the platform. Review collected by and hosted on G2.com.

What do you dislike?

The Quantcast interface causes me confusion sometimes because it is not easy to use. It's also hard to find the information I need to customize the Quantcast code and when I find it, it can be difficult to interpret the instructions if I don't know HTML. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

You need to make the most of Quantcast's ability, and to do so, you need to customize your profile code. Don't just rely on the standard code the platform offers you. Be patient with the management of the web because at first it can be difficult but the practice will take you to other levels. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

One of the benefits is demographic analysis. I can see detailed demographic and geographic data about who is using my app and website. Another benefit or strategy is to be able to measure my site's activity against my competition. Review collected by and hosted on G2.com.

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Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

I like this tool, one of my favorite aspects is that I do not need 500 hours of training to be able to understand and be able to use this application which is a point in its favor because I am frustrated by tools that are very good but very complicated. understand.

In addition to this the information shown is very useful, demographic information regarding the visits, the tools it provides to manage visitor profiles are vital and all that for a very affordable price.

This application is definitely very balanced between its price and what it offers, in fact, it is an offer that is very worthwhile and that is what I like most about quantcast measurement. There are not so many complete, accessible and functional options in the market. Review collected by and hosted on G2.com.

What do you dislike?

Although it is an economically accessible option, it has a hidden side that few say. The basic plans for those whose budget is quite tight are very limited compared to the other plans. Logically the rest of the functions are reserved for those who have bigger budgets but I feel that they were exceeded with the most basic plan. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Acquire the free trial, adapt to the simple but modern and very functional ecosystem of quantcast measurement and then prepare to acquire a much more complete version (more expensive too) and you will see how your perspective on the advertising world will change. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Our performance, effectiveness and efficiency when assembling and managing an advertising campaign has improved dramatically. Now it takes less time to perform these tasks and therefore we are more productive. In addition all the configuration tools allow us to be very attentive to the activity of visitors. Review collected by and hosted on G2.com.

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Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Excellent for online marketing campaigns. Managing these campaigns is extremely easy, especially when it comes to collecting data and segmenting the public, since you can access a lot of information. The increase in our Return of Investment (ROI) has increased considerably in the last month. The negotiation of the contract was successful. The payment contract offered by Quantcast is quite flexible with the prices of the plans. Totally recommended. The integration capacity offered by the Quantcast platform is quite large. Its open API makes it very easy to integrate into document management services. We are very satisfied with our investment in Quantcast, which has provided the greatest security and help to our small company. We liked the technical service of Quantcast, since their answers were always correct. The speed with which they respond has turned out to be quite pleasant. Review collected by and hosted on G2.com.

What do you dislike?

You can not do time analysis to the campaigns, or have any kind of integration that makes it easier to file file sharing. With Quantcast you can not handle reports documents either, having to choose to resort to external document management platforms. Quantcast does not have an organizational system for projects based on completing tasks, and that means that we can not organize properly. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quantcast is an advertising campaign management platform that is highly recommended for use on social networks. We highly recommend the Enterprise plan (the corporate version) since it only costs $ 990 per year. Quantcast learning curve is very high, and that makes it ideal for all kinds of Startups. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With Quantcast it is much easier to review our audience, segment it, and work based on the results obtained. The RTB system for databases helps save time. Before we started using Quantcast we had a lot of difficulties with the retargeting application, and with good luck we have already solved them all. Review collected by and hosted on G2.com.

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Salesperson
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

It is excellent for importing document databases, either through its integration with Microsoft Office, or from other external platforms. It allows reviewing online profiles of each client (in real time). Quantcast offers many instructive documents on the web for easy and quick use. The integration of the Quantcast platform to many others of its kind usually occurs without inconvenience. Your cloud deployment has proven to be excellent. The platform is quite reliable. Quantcast has turned out to be a platform of management of ads very comfortable, and full of advantages. We really liked your service. Quantcast has brought us an acceptable customer service, full of direct solutions to our problems, and with an exemplary response speed. The price of Quantcast is quite good compared to many other platforms of its kind. Your plans are accessible to our pocket, and very flexible with payments. Review collected by and hosted on G2.com.

What do you dislike?

It does not have team collaboration tools. That is, it does not have a chat integration for working groups, nor cooperative writing tools. It also does not allow synchronous corrections of reports, and has no online videoconferencing system. It has little storage capacity in the cloud. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We recommend Quantcast because with this platform it is excellent to work with advertising campaigns regardless of their size, since they are completely customizable. Its integration with Office suite is highly recommended. It is a great tool for SMEs. It has met all our expectations. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Quantcast is excellent We liked the ability to carry out drip campaigns with your email marketing automation system. We like its ad hoc reporting system, and its facility to create diagramming is of advertising processes. It has a good tool for data collection, and market segmentation. Review collected by and hosted on G2.com.

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AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Quantcast Measure is easy to use and understand and provides additional insights into campaign performance that is beneficial for both my agency and the client. Review collected by and hosted on G2.com.

What do you dislike?

I wish that there were more customizations that you could use to pull reports other than the basic ones that are available, or if there were more filters, that might be helpful. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

An absolute MUST when it comes to analyzing audience insights. Highly recommend getting Quantcast to help you set up pages specific to conversion events. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're able to see audience insights based on different conversion events, which is immensely helpful when it comes to running other types of media. The clients absolutely LOVE any sort of audience insights and it's amazing to be able to pull them out by different conversion events. Review collected by and hosted on G2.com.

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Data Entry Clerk
Construction
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

Measurement isights that help you tell better stories. Get started today for free. Provides deep, real-time insights about who your audience is and what motivates them. First party data. #1 Adopted CMP. Real-time insights Review collected by and hosted on G2.com.

What do you dislike?

I have not found in Quantcast that is dislike Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Its a really amazing I hope when you take it and use it you will remain touch with this always in future Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Its really help full for my company Its like that our desired Its help us to create. all its tracking is anonymous, accessing when, from where and at what time a browser loads its web beacon. Review collected by and hosted on G2.com.

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Petroleum Engineer
Oil & Energy
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

As an old-school publicist, to do the advertising campaigns manually, Quancast has been something innovative for me, I love doing advertising campaigns on websites, the results are incredible, I saw results from my campaign. Fast thanks to its measurement function that very versatile. Review collected by and hosted on G2.com.

What do you dislike?

I am a beginner in technological issues, my storyboard was made on cardboard, be in front of a platform like this that manages everything that my advertising company does, was confusing at first, thanks to its technical support and my desire to learn and modernize with The new communication technologies nowadays I am more updated than ever. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quantcast is recommended for all those companies in the advertising area that wish to evolve in technology and see quick and effective results, and if they want to increase their clients, it has a fair price-quality relationship, it is really good at managing my advertising campaigns. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The performance of our advertising agency increased considerably after the use of this software, its measurement platform drives the advertising part, it is gratifying to see all this possible, we like it a lot, my team is young and it is so easy to execute this tool, The time savings it provides us is significant, and our customers satisfied. Review collected by and hosted on G2.com.

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PR manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The integration this platform is very enhanced. Lets you secure your company to a large scale which makes its very useful for large companies. It give amazing and superb online marketing campaigns that lets you available to a great level of audience which lets you to a good investors.This is a reliable platform that gives you excellence for importing documents and databases. Review collected by and hosted on G2.com.

What do you dislike?

I would like that it has team collaboration tools that helps you in good collaboration between team management. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a great software that is very affordable with amazing plans. Its integration is simple yet very effective. The implementation of this tool is amazing which helps in good productivity of the company and better progress. the features are very easy to understand and apply. extremely user-friendly and time saving. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

An excellent tool for data segmentation and online marketing for the company that leads to better and good productivity. It is great for advertisement and email marketing. Helps it in better execution and satisfaction of customers. Review collected by and hosted on G2.com.

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customer service assistant
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

It is an innovative an unique software that helps you with different sort of advertising campaigns, that are both attractive and interesting. This leads to amazing results as it has an integrated intelligence professional system that keeps track. Review collected by and hosted on G2.com.

What do you dislike?

I like this tool and found no problem in it. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

An amazing platform with great features that helps you in superb marketing and campaigning. A good way to automatize and track customer inflow and data that helps you in better promotions. The installation is very easy with straightforward setup. Very user-friendly and saves your time as its working and tracking speed is good. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It has amazing advertising capability that helps you in good advertisement. Thus helps in good publicity of your work, product and business thus leads to good productivity. Helps you in managing audience profiles in a synchronized manner. Review collected by and hosted on G2.com.

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Salesperson
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We really liked the marketing campaign management system, and the ease with which we can perform retargeting. Its system offers quite easy to segment data and then collect and export them in different formats (and then integrate them into other campaigns). Review collected by and hosted on G2.com.

What do you dislike?

Quantcast has a few limitations. For example, it does not allow the creation of analyzes or reports in real time (even ad hoc reports). Its system does not give us accessibility to better organize the tasks of each advertising project, and does not allow direct file sharing, which forces us to integrate services such as onedrive or google drive. It also does not allow time tracking, and lacks an integrated chat tool. Note that Quantcast does not have storage for documents in the cloud, nor time tracking system. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quantcast is the best option when it comes to marketing campaigns, especially because it connects to a large number of platforms. Its cost may vary between $ 9 and $ 49 per month, but we recommend going directly through the Enterprise plan, which costs $ 990 per year, but it is a better and more customizable investment. In general, the level of "micro management" that Quantcast allows you to manage the user is quite high. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With the use of Quantcast we saved a lot of time with the automation of our campaigns. Since then it is easier to manage audience profiles (in real time), and has helped us a lot with the realization of budgets. Review collected by and hosted on G2.com.

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Project Manager Program Management Office
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Quantcast Measure gives group of onlookers experiences that you wouldn't discover with your typical out-of-the-crate examination arrangement. Since Quantcast has pixels are 150MM+ destinations (in Canada) they approach gathering of people information that can't discover anyplace else. Utilizing their bits of knowledge I had the capacity to decide client interests and conduct offsite for our transformation group of onlookers versus site guest gathering of people. Review collected by and hosted on G2.com.

What do you dislike?

Would be pleasant if Quantcast Measure incorporated some other essential investigation measurements, yet I comprehend this isn't the genuine reason for the device. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Exploit the free revealing and measurements accessible to pick up a progressively exact feeling of who is visiting your site, and to see the esteem include making an interest in Quantcast. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Utilizing examination from this apparatus to decide profile of clients by store exchange territories. Objective is to target potential clients by their postal divisions and shopping habbits. Utilizing these bits of knowledge to geo target physical store stock and online webpage substance, and give a customized perusing background. This aided in expanding omni-channel appearance and changes with lower speculation and head check. Review collected by and hosted on G2.com.

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UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Its good! it has many tips and tricks to get your company at the top! Its good at showing how you do things and stuff Review collected by and hosted on G2.com.

What do you dislike?

Nothing! its free! its good! what else can you ask for? Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quantcast Measure provides deep, real-time insights about who your audience is, what motivates them, and how they spend time across your properties. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It help my company to grow! Review collected by and hosted on G2.com.

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Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Demographic information about visitors to the website.

Quantcast is an excellent platform for measuring the advertising part of the tool that requires paid advertising. Review collected by and hosted on G2.com.

What do you dislike?

I want more segmentation of data and more access to case studies in their archives.

No access to developer tools. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Quantcast is an excellent tool. It's a little less intimidating than a Google Analytics tool, because there are no customized dashboards. It offers a very good overview of your website visitors by location, as well as multiple data points such as interests and other typical demographic information. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are aware of the benefits of strong direct response campaigns by a wide range of customers. In addition to traditional measurements such as traffic, frequency, demography and geography, this service also offers some interesting new reports. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Financial Services
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Quantcast Measure provides audience insights that you wouldn't find with your usual out-of-the-box analytics solution. Because Quantcast has pixels are 150MM+ sites (in Canada) they have access to audience data that can't find anywhere else. Using their insights I was able to determine user interests and behavior offsite for our conversion audience vs site visitor audience. Review collected by and hosted on G2.com.

What do you dislike?

Would be nice if Quantcast Measure included some other basic analytics metrics, but I understand this is not the true purpose of the tool. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Ask about their "Split Funnel" reporting as well for in depth attribution analysis from other partners you may be working with. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Being able to identify your true audience and see all the insights in a single report is invaluable for designing campaigns, creative, target markets, etc. Review collected by and hosted on G2.com.

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AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Lots of audience data, easy to use platform, can extract data. Review collected by and hosted on G2.com.

What do you dislike?

Exporting data could be better, doesn't let me export at the moment. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Really useful for reporting and understanding audience interest/behaviors further. Review collected by and hosted on G2.com.

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Associate Portfolio Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The accurate data and metrics that we are able to obtain from the application Review collected by and hosted on G2.com.

What do you dislike?

The lack of some information needed as a Travel Brand Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great use for obtaining metrics for month to month dashboards, especially for Travel campaigns that require YoY comparisons. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Dashboard and metrics, obtaining information for our Travel Target Review collected by and hosted on G2.com.

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UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

I love how I get to view extremely granular and accurate demographics data when using this product! Review collected by and hosted on G2.com.

What do you dislike?

I think there are some better products out on the market even if you have to pay for them! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I am strictly using this product to look at demographic data to understand my clients. Review collected by and hosted on G2.com.

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Advertising Specialist
Animation
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Quantcast Measure provides a great Audience Analytics that you can't get with other softwares. It's easy to use, useful, and reliable. Review collected by and hosted on G2.com.

What do you dislike?

In my opinion they could add more features, but it's not a prior. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps you to identify your audience so you can invest less and get more. Review collected by and hosted on G2.com.

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Directora Talento Humano
Package/Freight Delivery
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

a simple tool, it collects a quantity of data that can be used to carry out our advertising campaigns. Review collected by and hosted on G2.com.

What do you dislike?

Sometimes it does not show the data of a marketing area, it is a minimum detail to correct Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It gives you very good benefits in high performance direct response campaigns from a wide variety of clients. Review collected by and hosted on G2.com.

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