Quantcast Measure

4.0
(54)

Quantcast provides free, accurate and dependable audience insights for over 100 million web and mobile destinations.

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Showing 54 Quantcast reviews
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Cindy W.
Validated Reviewer
Verified Current User
Review Source
content

"Good software to manage the visitors of my website for an excellent price."

What do you like best?

I like this tool, one of my favorite aspects is that I do not need 500 hours of training to be able to understand and be able to use this application which is a point in its favor because I am frustrated by tools that are very good but very complicated. understand.

In addition to this the information shown is very useful, demographic information regarding the visits, the tools it provides to manage visitor profiles are vital and all that for a very affordable price.

This application is definitely very balanced between its price and what it offers, in fact, it is an offer that is very worthwhile and that is what I like most about quantcast measurement. There are not so many complete, accessible and functional options in the market.

What do you dislike?

Although it is an economically accessible option, it has a hidden side that few say. The basic plans for those whose budget is quite tight are very limited compared to the other plans. Logically the rest of the functions are reserved for those who have bigger budgets but I feel that they were exceeded with the most basic plan.

Recommendations to others considering the product:

Acquire the free trial, adapt to the simple but modern and very functional ecosystem of quantcast measurement and then prepare to acquire a much more complete version (more expensive too) and you will see how your perspective on the advertising world will change.

What problems are you solving with the product? What benefits have you realized?

Our performance, effectiveness and efficiency when assembling and managing an advertising campaign has improved dramatically. Now it takes less time to perform these tasks and therefore we are more productive. In addition all the configuration tools allow us to be very attentive to the activity of visitors.

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Feastre L.
Validated Reviewer
Verified Current User
Review Source
content

"Quantcast will be a great help for advertising agencies "

What do you like best?

Excellent for online marketing campaigns. Managing these campaigns is extremely easy, especially when it comes to collecting data and segmenting the public, since you can access a lot of information. The increase in our Return of Investment (ROI) has increased considerably in the last month. The negotiation of the contract was successful. The payment contract offered by Quantcast is quite flexible with the prices of the plans. Totally recommended. The integration capacity offered by the Quantcast platform is quite large. Its open API makes it very easy to integrate into document management services. We are very satisfied with our investment in Quantcast, which has provided the greatest security and help to our small company. We liked the technical service of Quantcast, since their answers were always correct. The speed with which they respond has turned out to be quite pleasant.

What do you dislike?

You can not do time analysis to the campaigns, or have any kind of integration that makes it easier to file file sharing. With Quantcast you can not handle reports documents either, having to choose to resort to external document management platforms. Quantcast does not have an organizational system for projects based on completing tasks, and that means that we can not organize properly.

Recommendations to others considering the product:

Quantcast is an advertising campaign management platform that is highly recommended for use on social networks. We highly recommend the Enterprise plan (the corporate version) since it only costs $ 990 per year. Quantcast learning curve is very high, and that makes it ideal for all kinds of Startups.

What problems are you solving with the product? What benefits have you realized?

With Quantcast it is much easier to review our audience, segment it, and work based on the results obtained. The RTB system for databases helps save time. Before we started using Quantcast we had a lot of difficulties with the retargeting application, and with good luck we have already solved them all.

What Digital Analytics solution do you use?

Thanks for letting us know!
Jose L.
Validated Reviewer
Verified Current User
Review Source
content

"Quantcast is an elegant service for online marketing "

What do you like best?

It is excellent for importing document databases, either through its integration with Microsoft Office, or from other external platforms. It allows reviewing online profiles of each client (in real time). Quantcast offers many instructive documents on the web for easy and quick use. The integration of the Quantcast platform to many others of its kind usually occurs without inconvenience. Your cloud deployment has proven to be excellent. The platform is quite reliable. Quantcast has turned out to be a platform of management of ads very comfortable, and full of advantages. We really liked your service. Quantcast has brought us an acceptable customer service, full of direct solutions to our problems, and with an exemplary response speed. The price of Quantcast is quite good compared to many other platforms of its kind. Your plans are accessible to our pocket, and very flexible with payments.

What do you dislike?

It does not have team collaboration tools. That is, it does not have a chat integration for working groups, nor cooperative writing tools. It also does not allow synchronous corrections of reports, and has no online videoconferencing system. It has little storage capacity in the cloud.

Recommendations to others considering the product:

We recommend Quantcast because with this platform it is excellent to work with advertising campaigns regardless of their size, since they are completely customizable. Its integration with Office suite is highly recommended. It is a great tool for SMEs. It has met all our expectations.

What problems are you solving with the product? What benefits have you realized?

Quantcast is excellent We liked the ability to carry out drip campaigns with your email marketing automation system. We like its ad hoc reporting system, and its facility to create diagramming is of advertising processes. It has a good tool for data collection, and market segmentation.

Leonardo Rafael P.
Validated Reviewer
Verified Current User
Review Source
content

"The software for my Advertising Agency."

What do you like best?

As an old-school publicist, to do the advertising campaigns manually, Quancast has been something innovative for me, I love doing advertising campaigns on websites, the results are incredible, I saw results from my campaign. Fast thanks to its measurement function that very versatile.

What do you dislike?

I am a beginner in technological issues, my storyboard was made on cardboard, be in front of a platform like this that manages everything that my advertising company does, was confusing at first, thanks to its technical support and my desire to learn and modernize with The new communication technologies nowadays I am more updated than ever.

Recommendations to others considering the product:

Quantcast is recommended for all those companies in the advertising area that wish to evolve in technology and see quick and effective results, and if they want to increase their clients, it has a fair price-quality relationship, it is really good at managing my advertising campaigns.

What problems are you solving with the product? What benefits have you realized?

The performance of our advertising agency increased considerably after the use of this software, its measurement platform drives the advertising part, it is gratifying to see all this possible, we like it a lot, my team is young and it is so easy to execute this tool, The time savings it provides us is significant, and our customers satisfied.

mark k.
Validated Reviewer
Review Source
content

"A free online tool for amazing marketing campaigns."

What do you like best?

The integration this platform is very enhanced. Lets you secure your company to a large scale which makes its very useful for large companies. It give amazing and superb online marketing campaigns that lets you available to a great level of audience which lets you to a good investors.This is a reliable platform that gives you excellence for importing documents and databases.

What do you dislike?

I would like that it has team collaboration tools that helps you in good collaboration between team management.

Recommendations to others considering the product:

It is a great software that is very affordable with amazing plans. Its integration is simple yet very effective. The implementation of this tool is amazing which helps in good productivity of the company and better progress. the features are very easy to understand and apply. extremely user-friendly and time saving.

What problems are you solving with the product? What benefits have you realized?

An excellent tool for data segmentation and online marketing for the company that leads to better and good productivity. It is great for advertisement and email marketing. Helps it in better execution and satisfaction of customers.

Jonas F.
Validated Reviewer
Review Source
content

"Quantcast is the favorite tool for advertising"

What do you like best?

It is easy to demographic demographic of the public and collect data about customers. It allows to manage audience profiles, and has a very complete integrated business intelligence system. It has a drag and drop tool, and allows to manage treasury and budgets. You can also check the frequency of visits of our customers on the website. Your customer service knows how to meet each of our requirements. Without a doubt, they are the best option when you need help. The price of Quancast has seemed excellent. It has several payment plans that adjust to the needs of the user. We are pleased with that.

What do you dislike?

A problem with the quancast platform is that it does not bring enough time tracking options. Its low functionality in the most basic plans forces the user to opt for the most expensive payment plans. Does not have enough file sharing options when working in groups.

Recommendations to others considering the product:

Quancast is an elegant service, with many useful tools to make marketing campaigns successful. It is a good option to optimize and automate customer tracking, and to organize based on the creation of small tasks that are available to be reviewed in a detailed list. We are completely delighted with the use of this software. Quancast has shown great comfort for an excellent starting price. Excellent. In regards to its integrations with other services, the Quancast platform is surprisingly versatile. It adapts well to the use of API tools.

What problems are you solving with the product? What benefits have you realized?

With Quancast our management of client databases has become much more practical and organized. It offers a convenient system for creating online marketing campaigns, and allows you to review the entire life cycle of the Return of Investment. You also have options to apply retargeting.

Henry A.
Validated Reviewer
Review Source
content

"Quantcast brings fantastic advertising management tools"

What do you like best?

We really liked the marketing campaign management system, and the ease with which we can perform retargeting. Its system offers quite easy to segment data and then collect and export them in different formats (and then integrate them into other campaigns).

What do you dislike?

Quantcast has a few limitations. For example, it does not allow the creation of analyzes or reports in real time (even ad hoc reports). Its system does not give us accessibility to better organize the tasks of each advertising project, and does not allow direct file sharing, which forces us to integrate services such as onedrive or google drive. It also does not allow time tracking, and lacks an integrated chat tool. Note that Quantcast does not have storage for documents in the cloud, nor time tracking system.

Recommendations to others considering the product:

Quantcast is the best option when it comes to marketing campaigns, especially because it connects to a large number of platforms. Its cost may vary between $ 9 and $ 49 per month, but we recommend going directly through the Enterprise plan, which costs $ 990 per year, but it is a better and more customizable investment. In general, the level of "micro management" that Quantcast allows you to manage the user is quite high.

What problems are you solving with the product? What benefits have you realized?

With the use of Quantcast we saved a lot of time with the automation of our campaigns. Since then it is easier to manage audience profiles (in real time), and has helped us a lot with the realization of budgets.

Spencer W.
Validated Reviewer
Review Source
content

""Quantcast is an incredible Display Advertising accomplice/stage that accompanies Audience Analytics"

What do you like best?

Quantcast Measure gives group of onlookers experiences that you wouldn't discover with your typical out-of-the-crate examination arrangement. Since Quantcast has pixels are 150MM+ destinations (in Canada) they approach gathering of people information that can't discover anyplace else. Utilizing their bits of knowledge I had the capacity to decide client interests and conduct offsite for our transformation group of onlookers versus site guest gathering of people.

What do you dislike?

Would be pleasant if Quantcast Measure incorporated some other essential investigation measurements, yet I comprehend this isn't the genuine reason for the device.

Recommendations to others considering the product:

Exploit the free revealing and measurements accessible to pick up a progressively exact feeling of who is visiting your site, and to see the esteem include making an interest in Quantcast.

What problems are you solving with the product? What benefits have you realized?

Utilizing examination from this apparatus to decide profile of clients by store exchange territories. Objective is to target potential clients by their postal divisions and shopping habbits. Utilizing these bits of knowledge to geo target physical store stock and online webpage substance, and give a customized perusing background. This aided in expanding omni-channel appearance and changes with lower speculation and head check.

alena j.
Validated Reviewer
Review Source
content

"A good advertising tool"

What do you like best?

It is an innovative an unique software that helps you with different sort of advertising campaigns, that are both attractive and interesting. This leads to amazing results as it has an integrated intelligence professional system that keeps track.

What do you dislike?

I like this tool and found no problem in it.

Recommendations to others considering the product:

An amazing platform with great features that helps you in superb marketing and campaigning. A good way to automatize and track customer inflow and data that helps you in better promotions. The installation is very easy with straightforward setup. Very user-friendly and saves your time as its working and tracking speed is good.

What problems are you solving with the product? What benefits have you realized?

It has amazing advertising capability that helps you in good advertisement. Thus helps in good publicity of your work, product and business thus leads to good productivity. Helps you in managing audience profiles in a synchronized manner.

Olivia K.
Validated Reviewer
Review Source
content

"Tool for beginners"

What do you like best?

Demographic information about visitors to the website.

Quantcast is an excellent platform for measuring the advertising part of the tool that requires paid advertising.

What do you dislike?

I want more segmentation of data and more access to case studies in their archives.

No access to developer tools.

Recommendations to others considering the product:

Quantcast is an excellent tool. It's a little less intimidating than a Google Analytics tool, because there are no customized dashboards. It offers a very good overview of your website visitors by location, as well as multiple data points such as interests and other typical demographic information.

What problems are you solving with the product? What benefits have you realized?

We are aware of the benefits of strong direct response campaigns by a wide range of customers. In addition to traditional measurements such as traffic, frequency, demography and geography, this service also offers some interesting new reports.

Elizabeth M.
Validated Reviewer
Review Source
content

"Digital Analytics made active by Quantcast Measure"

What do you like best?

Quantcast Measure is my go-to solution for carrying out digital analytics.

I like that Quantcast Measure integrates with lots of Apps and APIs.

Availability of wide array of features is another thing that i really like about Quantcast Measure.

The cost is relatively cheap and has no additional costs that oftenly come along the way.

What do you dislike?

Need I say more, the ratings says it all, I do not have even a single thing to like.

Recommendations to others considering the product:

I can't hesitate to endorse them to di all means and try Quantcast Measure.

What problems are you solving with the product? What benefits have you realized?

Retroactive and mobile reporting.

I use Quantcast Measure to undertake digital analytics.

Custom and standard event tracking.

Campaign tracking.

QA testing and also inform me via promotional messages on hot deals

Naomi W.
Validated Reviewer
Review Source
content

"Digital Analytics at it's level best with Quantcast Measure "

What do you like best?

Let me start by saying that I am a new user, and i already like this application since it suits all my desires.

I like that it is easy to search on the web, sign up and start using.

No badic skills needed to analyze and automate business processes with Quantcast Measure.

Quantcast Measure integrates with lots of applications and APIs. We have integrated Quantcast Measure with e-commerce apps like WooCommerce.

What do you dislike?

I do not have anything in particular that i do not like about Quantcast Measure.

Recommendations to others considering the product:

To try it like i have done, and start by subscribing to the free trial.

What problems are you solving with the product? What benefits have you realized?

Load time, retroactive abd mobile reporting.

I use Quantcast Measure to create custom and standard reports.

Chris G.
Validated Reviewer
Review Source
content

"Quantcast is a great Display Advertising partner/platform that comes with Audience Analytics"

What do you like best?

Quantcast Measure provides audience insights that you wouldn't find with your usual out-of-the-box analytics solution. Because Quantcast has pixels are 150MM+ sites (in Canada) they have access to audience data that can't find anywhere else. Using their insights I was able to determine user interests and behavior offsite for our conversion audience vs site visitor audience.

What do you dislike?

Would be nice if Quantcast Measure included some other basic analytics metrics, but I understand this is not the true purpose of the tool.

Recommendations to others considering the product:

Ask about their "Split Funnel" reporting as well for in depth attribution analysis from other partners you may be working with.

What problems are you solving with the product? What benefits have you realized?

Being able to identify your true audience and see all the insights in a single report is invaluable for designing campaigns, creative, target markets, etc.

UM
User in Media Production
Validated Reviewer
Verified Current User
Review Source
content

"Quantcast is good third party valiadation"

What do you like best?

Quantcast is good, simple to use, and allows us to send screenshots of audience profiles to prospective advertisers. It also allows prospective customers to take a look at the metrics themselves since the service represents a free, trustworthy, third-party. The audience shopping interests are valuable insights.

What do you dislike?

The data from the free version is limited, and it sometimes doesn't align with what we see on the back-end from Google analytics and ComScore.

Recommendations to others considering the product:

I'd recommend poking around the free trial version, then you'll get a good idea of whether you like it. Generally, it is a good third-party validation service that can aid your selling efforts.

What problems are you solving with the product? What benefits have you realized?

We've been able to have more ammunition as we approach prospective ad buyers, since we are able to better paint a realistic and third-party validated picture of our unique audience.

Minh T.
Validated Reviewer
Verified Current User
Review Source
content

"Quantcast Measure"

What do you like best?

Great part of quantcast measure is the huge amount of insights it gives you of your website. You get to see the age, gender, the demographic profile data you typically pay people alot of $ to get.

What do you dislike?

This isnt exactly dislike but the assumptions behind the data. They take a statistical profile based on what it believes is a person that comes to your site. However these are guesses at best as even if there was a way to tie a name to a device, it doesn't guarantee it is that person using it.

Recommendations to others considering the product:

Please be aware of the aggregate data is based on assumptions made on educated best guesses on what a person might be doing or what data iss available to make a guess on what a person is.

What problems are you solving with the product? What benefits have you realized?

This is your customer base. These are the people coming to your site, broken by where and what devices. Its a huge benefit and insight for any marketer.

Riam J.
Validated Reviewer
Review Source
content

"What it's needed to undertake digital analytics. "

What do you like best?

What I like most about Quantcast Measure is the ease of setting it up.

Availability of lots of features in one place is another thing that I like most about Quantcast Measure.

Integration of Quantcast Measure with other apps is another thing that i adore.

What do you dislike?

I have nothing that i dislike about Quantcast Measure at the moment.

Recommendations to others considering the product:

Yes, i would highly recommend it to all SEO experts.

What problems are you solving with the product? What benefits have you realized?

Standard and custom event tracking.

I use Quantcast Measure to measure ROI.

QA testing and reporting.

Yali F.
Validated Reviewer
Verified Current User
Review Source
content

"Nominally useful"

What do you like best?

Complements google analytics, and has a much simpler interface. They promise to eventually provide further audience profile details, but it's been several months and I don't see anything yet.

What do you dislike?

Doesn't really tell me anything I don't already know. I've been waiting months to become 'quantified' and get additional audience details, but there's still nothing.

What problems are you solving with the product? What benefits have you realized?

I'm trying to profile my visitors. I haven't realized any benefits from Quantcast. Maybe once they add the additional audience analytics the product will have more value, but right now it is of very limited appeal. I don't think I will be using it much longer.

UM
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"An alternative for web and mobile metrics"

What do you like best?

I like the fact that this is a free alternative to other solutions like the one provided for Google. It has a different approach while showing you the data on their web interface.

What do you dislike?

It's not that easy to use. The previous web interface was horrible, the one they have now is way better but still they have a lot of work to do. Is not that easy to understand the data, nor to setup a new property.

Recommendations to others considering the product:

If you want to use an alternative for tools like Google Analytics, well, yes, this is an option.

You should have into account that the data wont be reflected right away, you will have to let at least one day pass, so it mean no real time data.

If you are a web developer they have a decent javascript library, and you should be able to find stuff related to it on github.

What problems are you solving with the product? What benefits have you realized?

In order to track web traffic and web based mobile apps usage, this is a good option.

Jackson M.
Validated Reviewer
Review Source
content

"Quantcast Measure Insight "

What do you like best?

I like that Quantcast Measure because it has all the features that suits all my needs in one place.

Quantcast Measure has a web application, which allows me to access it from anywhere.

Quantcast Measure is highly customizable.

What do you dislike?

I do not like that Quantcast Measure lacks mobile application.

Recommendations to others considering the product:

Yes,

What problems are you solving with the product? What benefits have you realized?

Digital Analytics.

Standard and custom event tracking.

Retroactive and mobile reporting.

Campaign tracking.

Jimmy M.
Validated Reviewer
Verified Current User
Review Source
content

"Great if the website is "quantified," not useful if not"

What do you like best?

You can get really interesting insights regarding traffic from Quantcast if the website is "quantified"

What do you dislike?

I wish you could slice and dice the data a bit more to get deeper insights. Also, if the website isn't "quantified" there isn't much useful info to get.

Recommendations to others considering the product:

It's a good starting point if you want to identify traffic to websites and figure out who a site's audience is, but it won't provide all the info you need.

What problems are you solving with the product? What benefits have you realized?

Identify where traffic is coming from to various websites, determine who target audiences are

Schaeffer A.
Validated Reviewer
Review Source
content

"Nice to have data, nothing groundbreaking"

What do you like best?

I like the interface and how it displays the affinities of my site traffic in relation to the average.

What do you dislike?

The reliability of the affinity is questionable. The data categories don't "wow", either.

Recommendations to others considering the product:

It's a free service, so you might as well toss the code on your site and see if anything is useful.

What problems are you solving with the product? What benefits have you realized?

Understanding who are customers and site visitors are, and what they like.

UF
User in Financial Services
Validated Reviewer
Verified Current User
Review Source
content

"Great for your site demographics"

What do you like best?

I love the dashboard that shows demographics, shopping interests, and other interests, for free!

What do you dislike?

I don't love you can't see if your audience has changed year over year.

Recommendations to others considering the product:

Get it! You will be so glad you did! Having this has helped us tremendously.

What problems are you solving with the product? What benefits have you realized?

We are able to make smart choices on creatives and how to target our audience properly. We don't know what we would do without this tool Seriously, it's great!

Olivia W.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Quantcast Review"

What do you like best?

The accurate data and metrics that we are able to obtain from the application

What do you dislike?

The lack of some information needed as a Travel Brand

Recommendations to others considering the product:

Great use for obtaining metrics for month to month dashboards, especially for Travel campaigns that require YoY comparisons.

What problems are you solving with the product? What benefits have you realized?

Dashboard and metrics, obtaining information for our Travel Target

viviana carolina l.
Validated Reviewer
Review Source
content

"excellent advertising platform"

What do you like best?

a simple tool, it collects a quantity of data that can be used to carry out our advertising campaigns.

What do you dislike?

Sometimes it does not show the data of a marketing area, it is a minimum detail to correct

What problems are you solving with the product? What benefits have you realized?

It gives you very good benefits in high performance direct response campaigns from a wide variety of clients.

Alexander M.
Validated Reviewer
Review Source
content

"Quantcast Measure, the best for Analytics"

What do you like best?

Quantcast Measure provides a great Audience Analytics that you can't get with other softwares. It's easy to use, useful, and reliable.

What do you dislike?

In my opinion they could add more features, but it's not a prior.

What problems are you solving with the product? What benefits have you realized?

It helps you to identify your audience so you can invest less and get more.

John D.
Validated Reviewer
Verified Current User
Review Source
content

"A great way to learn about your visitors"

What do you like best?

I like the easy access to demographics for your visitors, as well as being able to see how your site compares with competitors

What do you dislike?

Nothing specific comes to mind - maybe if there were more sites readily available you could look up, but really, that relies on those sites using Quantcast too.

Recommendations to others considering the product:

The free version is adequate for the most casual user, as well as anyone looking for some more serious data as well.

What problems are you solving with the product? What benefits have you realized?

Learning about our audience.

U
User
Validated Reviewer
Review Source
content

"Recommend Quantcast Measure"

What do you like best?

Quantcast Measure is very easy to use and the insights obstained from using have been key in providing qualifications to our sales proposals

What do you dislike?

Some of the insights could be presented in an easier to get to or even easier to read way. Not as much control as I would like

Recommendations to others considering the product:

This tool can help you learn major insights about your business and help you land your sales pitches.

What problems are you solving with the product? What benefits have you realized?

I used quantcast to obtain insights about the websites I worked for in order to put relevant demographic information into sales proposals

AM
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Simple, Clean Great Insight"

What do you like best?

Quantcast Measure is an easy way to find out about your traffic through a verified 3rd party. They do all the heavy lifting to make sure your traffic estimates are accurate.

What do you dislike?

I wish they broke down certain data sections a little bit more such as sources and mediums, and top referrers to the site, instead of just similar websites that your audience visits.

What problems are you solving with the product? What benefits have you realized?

We primarily used it as 3rd party traffic tracker to verify our Google Analytics data to our partners. The product worked great and allowed us to catch a fix many issues we experienced with Google Analytics.

A
Administrator
Validated Reviewer
Verified Current User
Review Source
content

"An Excellent Way to Obtain Demographic and Firmographic Information"

What do you like best?

The wealth of information available by measuring and analyzing the data passed through the browser and cookies during website visits.

What do you dislike?

Some of the reporting does take a little bit of practice to generate and understand.

Recommendations to others considering the product:

Take advantage of the free reporting and statistics available to gain a more accurate sense of who is visiting your website, and to see the value add in making an investment in Quantcast.

What problems are you solving with the product? What benefits have you realized?

Getting more detailed demographic, geographic, and firmographic information on website visitors enables us to develop appropriate personas and to also optimize content if our target market isn't visiting.

A
Agency
Validated Reviewer
Verified Current User
Review Source
content

"Easy to navigate, useful for insight. "

What do you like best?

Lots of audience data, easy to use platform, can extract data.

What do you dislike?

Exporting data could be better, doesn't let me export at the moment.

What problems are you solving with the product? What benefits have you realized?

Really useful for reporting and understanding audience interest/behaviors further.

Bruce S.
Validated Reviewer
Review Source
content

"Quantcast: Ok for very general information, but not downloadable"

What do you like best?

ehh, not sure. It's mostly only useful for getting a sense of how much traffic a site gets, little, middle or lots, and some rough idea of the types of users.

What do you dislike?

1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them.

Unless you get the very expensive level of access you are limited in what sites you can see usage data on. And you get a page that displays the info about a site in a very nice graphic, you can only download a pdf file of the report. So if you want to work up the data and analyze it across several sites you have to hand enter the data into a .xls. You have to pay much more to get access to downloadable data.

You don't have access to much longitudinal data which means it's tough to analyze changes over 18 month, 2 yr and 3 yr time frames.

Recommendations to others considering the product:

The least expensive level of access doesn't give you much more value than free alternatives from Compete & Alexa.

What problems are you solving with the product? What benefits have you realized?

I've tried to use Quantcast for the following things:

1. Determine the potential ad revenue a publisher might make.

2. Determine the value of the audience of a site to an advertiser before buying display ads.

Jacob W.
Validated Reviewer
Review Source
content
Business partner of the vendor or vendor's competitor, not included in G2 scores.

"Leveraged for demographic reporting, prospecting display, and retargeting"

What do you like best?

They have good demographic information about the audience that actually visits your site and different areas of your site. This can be useful when you trying to figure out performance variances among different display partners you may be running. It can also with targeting and tactical media plans.

Quantcast also has a quasi attribution feature, which can be very useful when a full scale enterprise level attribution solution is not an option for your business. Just be careful about the insights you glean, they should be used as directional not as a source of truth.

What do you dislike?

As a prospecting partner, they are not that great. Their targeting does not work well on prospecting alone. They don't really tell you that, but when they leverage a combination of prospecting and retargeting they get significantly more efficient.

Recommendations to others considering the product:

There are definitely better prospecting and retargeting partners in the market today. However, they do have a couple of tools that can be useful to your business in the short term. Also, as a full funnel partner, they can be fairly efficient.

What problems are you solving with the product? What benefits have you realized?

More influential demographic information about the onsite audience. This really helps make more informed decisions about media, targeting and budgets.

UR
User in Retail
Validated Reviewer
Verified Current User
Review Source
content

"Good for high level demographic analytics"

What do you like best?

This tool is easy to use for beginners in analytics. Provides a nice high view of both user level and site level metrics. Also has competitive comparison of performance, which helps in benchmarking kpis. This allows targeted advertising and promotion offerings via search, display and online video campaigns, to potential customers - a win-win for both retailers and consumers.

What do you dislike?

Not a typical javascript based tracking tool, so difficult to trust measurement data when compared to other similar tools like Compete and Alexa. Has room for improvement when it comes to integration with other analytics solutions like Adobe SiteCatalyst. Needs dashboard ability that provides more control to end user client, to minimize dependence on account managers. More transparency in click-through and view-through type display attribution metrics should help.

Recommendations to others considering the product:

Use this tool for multi-channel display targeting, profiling and analytics. Don't get stuck on 100% accuracy of demographic data, as that will be a constant challenge.

What problems are you solving with the product? What benefits have you realized?

Leveraging analytics from this tool to determine profile of customers by store trade areas. Goal is to target potential customers by their zip codes and shopping habbits. Using these insights to geo target physical store inventory and online site content, and give a personalized browsing experience. This helped in increasing omni-channel visitation and conversions with lower investment and head count.

Valerie M. R.
Validated Reviewer
Verified Current User
Review Source
content

"Have utilized for over 7 years"

What do you like best?

If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly audiences stats.

What do you dislike?

Your data will not always align with Google Analytics and this can drive a researcher mad, so be prepared to explain and inform how and why the numbers don't always match nicely.

What problems are you solving with the product? What benefits have you realized?

Insights, fact-checking, outreach reporting, research, User interaction, visitor demographics and historical time line of behavior are all handy tools to help drive customer-focused innovation and engagement.

A
Agency
Validated Reviewer
Verified Current User
Review Source
content

"Great way to prospect!"

What do you like best?

The customer service is remarkable, saw a fantastic ROI on our last campaign flight

What do you dislike?

Not a lot of control over where our ad goes, no way to blacklist

What problems are you solving with the product? What benefits have you realized?

We're trying to prospect new clients for an upcoming Broadway show

Zachary T.
Validated Reviewer
Review Source
content

"Useful but not sure what the USP is"

What do you like best?

Interesting and helpful date. Easy to setup.

What do you dislike?

Seems like other platforms offer this data and more. Does not seem like reporting is very robust. So not has helpful as I hoped it would be.

Recommendations to others considering the product:

Learn how to use it. Once I learn it, I should see more benefit myself.

What problems are you solving with the product? What benefits have you realized?

Trying to better understand our web visitors/audience so we can market to them better.

Kendall R.
Validated Reviewer
Review Source
content

"QuantCast Measure doesn't exactly fit user friendly"

What do you like best?

I like the sleek look of the dashboard and the colors are appealing on the eye.

What do you dislike?

It's not easy to use, a lot of fishing and back pedaling through pages of reporting.

What problems are you solving with the product? What benefits have you realized?

We are using this to measure interactions and impressions.

Usman M.
Validated Reviewer
Verified Current User
Review Source
content

"Historical Demographics Using Quantcast"

What do you like best?

Simple tracking code that can gather a variety of information about the users that visit your website.

What do you dislike?

I do not like how it is not easy to generate reports on the dashboard. Maybe that is just me but personally it seemed pretty hard to find the reports from way back, it seemed like they werent even there.

I couldn't find where to view old data.

What problems are you solving with the product? What benefits have you realized?

We are providing an easy and convenient way for people to sell, trade, or buy electronics online. We have realized who are target customers are by narrowing down by age and other demographics given by Quantcast.

AM
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source
content

"Good analytics to show to clients"

What do you like best?

Simple interface and useful insights for clients

What do you dislike?

Unsure how accurate data is and often clients do now have enough web traffic to show deeper insights at 1k views per month.

What problems are you solving with the product? What benefits have you realized?

Adjusting marketing and web content to match user profile

AI
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source
content

"Awesome!"

What do you like best?

I love Quantcast and have always really enjoyed working with them. There tool is easy and provides more data then most marketers know what to do with.

What do you dislike?

I don't like having to click around so much.

What problems are you solving with the product? What benefits have you realized?

We solve for knowing where our audience is coming from, what they are interested in and who they really are.

AD
Administrator in Design
Validated Reviewer
Review Source
content

"TV-style audience metrics from your website visitors"

What do you like best?

Quantcast has done a really creative thing by allowing you to draw demographic insights like type of car purchased, shows watched, etc. from people who visit your website.

What do you dislike?

It takes a lot of data to get accurate modeling.

Recommendations to others considering the product:

I would recommend running ads with Quantcast as well, because you get Quantcast Measure for free.

What problems are you solving with the product? What benefits have you realized?

We used Quantcast measure to get insights that weren't available from other providers.

UP
User in Public Relations and Communications
Validated Reviewer
Verified Current User
Review Source
content

"A solid tool, especially when used in conjunction with others"

What do you like best?

Quantcast is a great, simple way to get quick publisher insights on your own website for publisher, as well as advertiser and / or competitor information on other websites.

What do you dislike?

A few things:

- compared to Compete and Alexa, it seems that the number of websites indexed by Quantcast is quite low.

- information doesn't always align with other tools (e.g. Google Analytics)

- information is helpful, but not always deep

Recommendations to others considering the product:

Quantcast is a great tool, but is by no means a standalone solution for all of your needs.

What problems are you solving with the product? What benefits have you realized?

I've used Quantcast as a publisher, and as a marketing / PR professional identifying potential marketing, advertising PR and other editorial opportunities. For me, QC is another free tool at my disposal.

AC
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source
content

"Valuable Research Tool"

What do you like best?

The best thing I liked was that using Quantcast I was able to hone in on our target demographic. The graphs and charts were great and I used them in several presentations. I aggregated what I learnt about our target demographic from Quantcast with our other research subscriptions and pieced together a marketing story.

What do you dislike?

There is nothing that comes to mind that I disliked. Quantcast was part of the arsenal of marketing, research and analytic tools that I had access to at my company.

Recommendations to others considering the product:

n/a

What problems are you solving with the product? What benefits have you realized?

Identifying areas of ad spend inefficiency and marketing opportunities. Quantcast was an integral tool in my arsenal of research tools. I used Quantcast to learn more about our target demographic

U
User
Validated Reviewer
Review Source
content

"I Love What This Product Tells Me About My Consumer!"

What do you like best?

I love how I get to view extremely granular and accurate demographics data when using this product!

What do you dislike?

I think there are some better products out on the market even if you have to pay for them!

What problems are you solving with the product? What benefits have you realized?

I am strictly using this product to look at demographic data to understand my clients.

AM
Agency in Marketing and Advertising
Validated Reviewer
Review Source
content

"Agency using Quantcast Measure as vendor"

What do you like best?

Quantcast Measure's platform is easy to use, and is great for high-level, overarching data analytics. They are able to target in a unique way, and they have a massive database of demographic information.

What do you dislike?

It can be difficult to get in-depth analytics, and the data is not downloadable other than PDF format. It would be great if you could download data via CSV or Excel file to manipulate.

Recommendations to others considering the product:

Really consider what level of subscription you are buying into, as there are major differences between each tier.

What problems are you solving with the product? What benefits have you realized?

Measurement, data analytics, high-level targeting

Cole F.
Validated Reviewer
Review Source
content

"Useful"

What do you like best?

Quantcast provides helpful information on site user behavior, geo-specific visits, profiles, etc. Also breaks data down into easy to read /share graphical representation.

What do you dislike?

It's a good tool for approximate data, and for how your site ranks among your competition. That said, it's not as reliable and accurate as paid services.

Recommendations to others considering the product:

Good for overview use. Try the free version to dip your toes in the water first.

What problems are you solving with the product? What benefits have you realized?

If you're looking to generate content more appropriately geared to your audience, then this is a good tool.

UR
User in Retail
Validated Reviewer
Verified Current User
Review Source
content

"Manager, Online Analytics"

What do you like best?

Extremely easy implementation for small sites and it is free! This tool can be used for basic hit level data aggregation which is a simplistic method of measurement.

What do you dislike?

Not a very advanced analytics are pulled from the tool so for larger sites it is not the preferred tool.

Recommendations to others considering the product:

If you are looking for a free tool that is easy to implement, try out Quancast.

What problems are you solving with the product? What benefits have you realized?

For very small bog sites I have used Quancast alongside other analytics tools to measure hit level data around site usage.

UF
User in Financial Services
Validated Reviewer
Verified Current User
Review Source
content

"Great for "Quantified" websites"

What do you like best?

- More accurate than other vendors (Compete, Comscore) but only for "Quantified" websites, i.e. sites that have their tracking instrumented

- Great support, very knowledgeable staff

- Custom professional services solutions

- Modern UI / UX

- Freemium but you're selling your data

What do you dislike?

Many sites aren't "Quantified", you can see this from their top list: https://www.quantcast.com/top-sites/US?userView=Public, many well-known sites are either no there or are "Hidden". No transparent enterprise pricing.

What problems are you solving with the product? What benefits have you realized?

Competitive intelligence, better audience segmentation, cross platform data

UM
User in Marketing and Advertising
Validated Reviewer
Review Source
content

"A perfect introductory tool for PR measurment"

What do you like best?

I confess that my interactions with Quantcast was limited to the before pay-wall services, but it was perfect for preliminary Public Relations measurement. It displays relevant information quickly and succinctly.

What do you dislike?

Quantcast had unfortunate limitations with respect to what sites it was able to pull data for. Too often (approximately 30% of the time), the engine was unable to find the website I required metrics for.

Recommendations to others considering the product:

As long as its limitations are understood, this is a fine tool.

What problems are you solving with the product? What benefits have you realized?

I was charged with assessing impressions and views for individual news outlet websites. I was able to provide relevant information to my team based off what Quantact returned to me.

Phil W.
Validated Reviewer
Review Source
content

"Very Helpful Service"

What do you like best?

I have recommended Quantcast in the past to other businesses. I really appreciate the data and the insights they provide about our business.

What do you dislike?

I'm not a big fan of them attributing conversions on view-throughs. I think they could use some improvement on ad servers and in developing higher CTRs.

Recommendations to others considering the product:

Great for analytics and lookalike campaigns.

What problems are you solving with the product? What benefits have you realized?

They are great with analytics and lookalike campaigns.

Kate from G2

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* We monitor all Quantcast Measure reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.