--- title: Fullstory Reviews meta_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1052 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1052 scale: '5' date_modified: '2026-08-09' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Fullstory Reviews **Vendor:** Fullstory **Category:** [Session Replay Software](https://www.g2.com/categories/session-replay) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,052 ## About Fullstory Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates. From proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data with agentic AI provides deeper and more immediately actionable insights beyond conventional web and product analytics. While other tools require extensive manual tagging that can lead to missed insights, Fullstory automatically collects, structures, and enriches the full spectrum of behavioral data from digital activities. Diagnostics on what users play and pause, what they copy and paste, where they zoom in & out, what apps are in use, then translates those behaviors into actions, insights, and recommendations, all aiding to improve customer and employee journeys. Agentic AI proactively highlights issues and provides recommendations to eliminate gaps in the digital experience, driving improved business outcomes. With a deeper understanding of customer and employee journeys, Fullstory provides the context needed to improve digital experiences, accelerate decision-making, and create human-centered experiences that drive revenue and reduce spend, faster. ## Fullstory Pros & Cons **What users like:** - Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. (55 reviews) - Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. (51 reviews) - Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. (45 reviews) - Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. (38 reviews) - Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. (36 reviews) - Users appreciate the **session replay feature** of Fullstory, enhancing insights into user interactions and improving support efficiency. (33 reviews) - User Behavior Tracking (30 reviews) - Analytics Expertise (29 reviews) - Users value the **insightful user behavior analytics** provided by FullStory, enhancing decision-making and optimizing experiences effectively. (28 reviews) - Features (25 reviews) **What users dislike:** - Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. (25 reviews) - Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. (24 reviews) - Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. (16 reviews) - Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. (14 reviews) - Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. (14 reviews) - Users find Fullstory **expensive** , especially at higher account levels with additional costs for premium features. (12 reviews) - Users find the **steep learning curve** of Fullstory challenging, requiring significant time and training to master effectively. (12 reviews) - Users struggle with **data inaccuracy** , finding it difficult to extract actionable insights amidst overwhelming volumes of information. (11 reviews) - Complexity Issues (10 reviews) - Data Management (9 reviews) ## Fullstory Reviews ### 1. A platform which has answered every question I've thrown at it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory has been able to help me to answer every question relating to how users use our website after a change was made, then allow comparisons of metrics side by side easily to understand if a change was best for our customers. **What do you dislike about Fullstory?** The learning curve for the tool is rather steep, but the user interface and filtering options while reporting alleviates this. So this isn't so much of a dislike I suppose. **What problems is Fullstory solving and how is that benefiting you?** - Fullstory allows me to segment out clicks on individual elements of our website, something which would take far longer via GA4 or Adobe Analytics - Let's me understand quickly if the change we've made on our website is making a positive or negative impact - View session replays on the pages we've made changes on, to see how users our interacting with our updated pages ### 2. Powerful software to uncover user insights **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel C. | Director of Product Analytics, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** It is fascinating having the ability to view people's activity and get a more fine-detailed picture beyond what quantitative analytics can sometimes provide. Some of the deepest insights have come just by browsing users' sessions and viewing their clear progression of events as powered by Fullstory. **What do you dislike about Fullstory?** Fullstory provides so much data and insights that sometimes it can be hard to navigate and figure out how to make the most out of the software. **What problems is Fullstory solving and how is that benefiting you?** Fullstory allows our company to complement hard quantitative findings with deep qualitative insights. In doing so, we are empowered with a much better understanding of our users. ### 3. Every Ecom Site Needs a Tool like FullStory **Rating:** 4.5/5.0 stars **Reviewed by:** Alex H. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Fullstory?** The session replay tool is second to none. Replay Fidelity is practically flawless. FullStory, gives insight into the site that I don't know how else we would get. **What do you dislike about Fullstory?** There aren't very many things I don't like about fullstory. I do wish that the washed elements or retroactive, and that you can create and monitor events based off of network calls. **What problems is Fullstory solving and how is that benefiting you?** Full story allows us to look down at individual users. For example, we can find a bug, and detect how many times it's happening, what the revenue impact is and be able to quickly share that with the dev team ### 4. I like the analytics and the data that FullStory provides **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler H. | eCommerce Product Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory helps me tell a story to our stakeholders. I can also use data and user sessions to provide additional support. **What do you dislike about Fullstory?** One downside could be the implementation and tagging on the web page, this however is very small inconvenience and probably can't get much better than it is already. **What problems is Fullstory solving and how is that benefiting you?** We have a problem directly interacting with the user of our product. There are tons of hoops and hurdles we have to overcome. Fullstory allows us to almost go directly to the customer. I can see there frustration with rage clicks, and see potential improvements with dead clicks. ### 5. Great screen-recording platform with other useful features **Rating:** 4.0/5.0 stars **Reviewed by:** Titus L. | digital marketing analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like that its easy to create custom dimensions and metrics and be able to drive real results by creating specific funnels to easily capture screen recordings for specific user behavior to make finding optimizations and issues easy and simple **What do you dislike about Fullstory?** recorded sessions show weird layouts that are not what the user is actually seeing which can make finding issues sometime hard. filtering and searching can sometimes be cumbersome. **What problems is Fullstory solving and how is that benefiting you?** its helping me as a marketing analyst solve buy flow dropoffs and landing page optimizations by being able to see how users are interacting with our pages and flows ### 6. Great platform for user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Cami V. | Product Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2024 **What do you like best about Fullstory?** I can watch the sessions and understand my customer better **What do you dislike about Fullstory?** Making reports in power Bi for example or any other visualization tool it takes a lot of time and it is hard to connect to external tools. **What problems is Fullstory solving and how is that benefiting you?** what the customer is doing and how we can change to make their experience easier ### 7. Great Tool if you have the man power and know how **Rating:** 4.0/5.0 stars **Reviewed by:** Alex M. | Director of Marketing and Consumer Insights, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** November 28, 2023 **What do you like best about Fullstory?** I love the ability to track everything in the customer journey literally. For the most part, if you can think of it can track it! **What do you dislike about Fullstory?** The UI could use a lot of improvement it is not very user-friendly. Building out things you want to see or track can also take time or be very troubling if you don't have a dedicated resource or time to learn it. **What problems is Fullstory solving and how is that benefiting you?** It is helping us identify some points of customer friction and customer frustrations. It also helps us with website development and how we want to plan our A/B tests. ### 8. FullStory is the best all seeing tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Tara C. | Customer Support Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** FullStory allows us to better diagnose our customer's tech issues upon application or submitting certain requests & it makes solving those issues a better experience for both our support team & our customers! **What do you dislike about Fullstory?** Sometimes the search functionality can be a bit finicky, but honestly, outside of that, it has all the bells & whistles needed! **What problems is Fullstory solving and how is that benefiting you?** The biggest solve for us in Support is what it offers in session reply. This is essential to our troubleshooting efforts with our customers & is often the one piece of software we use that fully helps resolve a customer issue ### 9. Love the recorded user sessions, great for triaging **Rating:** 5.0/5.0 stars **Reviewed by:** Kayla G. | Product manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2024 **What do you like best about Fullstory?** Fullstory is great for actually seeing what a user does instead of just having them write in a support ticket. I love that it records the user session and you can configure it to send along the session when you report a bug. **What do you dislike about Fullstory?** It's a little hard to get started and understand how to fully utilize the tool **What problems is Fullstory solving and how is that benefiting you?** We are using Fullstory to get a better idea of what customers like and dont like about our product and how they actually interact with it and where they get stuck. ### 10. Excellent tool for gathering and analyzing user pain points and application sore spots **Rating:** 4.5/5.0 stars **Reviewed by:** Arnon K. | Technical Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The empathy it helps create. As a product manager of a software development team, I thrive when my designers and developers are empathetic to user pains and needs. Fullstory is a great tool for nurturing this empathy - feeling the pain with the users as well as their moments of success. **What do you dislike about Fullstory?** I wish I could also hear the users cursing at the screen :) **What problems is Fullstory solving and how is that benefiting you?** Seeing live user serssions is something no static data tool can provide. With fullstory I feel like I understand the users in ways no other tool can help me. ### 11. Best tool for monitoring website behavior. **Rating:** 4.5/5.0 stars **Reviewed by:** Vishnu N. | Software Engineer Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Fullstory?** FullStory is a robust platform that allows for in-depth analysis of customer intera­ctions on your website or app. Its intuitive interface and compre­hensive controls work together to enhance the overall customer exper­ience. With FullS­tory, you have the ability to track user sessions and gather valuable data, enabling you to gain insig­htful infor­mation about how visitors navigate through your web page. **What do you dislike about Fullstory?** Integ­rating the product with our website was a chall­enging task. Our dedicated devel­opment team succeeded in accomp­lishing this, although it may not be feasible for the average person without technical exper­tise. **What problems is Fullstory solving and how is that benefiting you?** The overall experience entails gaining insights into user behavior and product usage through analyzing global user activ­ities. It also offers easier integ­ration with cloud-based solutions and simpl­ified subscr­iption manag­ement. The tool can be applied to specific workflows within the product. ### 12. Have used FullStory for years and still love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The product team is excellent and is always shipping new product! The product is very reliable and there is almost nothing you can't do in FullStory. As a PM, it's the best way to guage metrics quickly on product usage and adoption for new feature releases. **What do you dislike about Fullstory?** It's difficult to scale use of the product without quickly running out of sessions which are pricey, not sure if the ROI is always there but there aren't many other alternatives to FullStory in the market that function as well. **What problems is Fullstory solving and how is that benefiting you?** We use FullStory on the product team to monitor KPIs and also to create and downloads CSVs of users engaging with a certain aspect part of the product for user research. It has made this aspect of product so much easier and helpful. ### 13. Capturing the data visually of a user is essential in our business **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | VP of Account Management & Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** There are so many aspects of Fullsotry that I love to use, but probably the number one item is the ability to see first hand visually how a user navigates and interacts with the product. Where are they going? Why are they going there? What is an easier for them to use the product? **What do you dislike about Fullstory?** Sometimes, it can be challenging to find the user so we can see their story. **What problems is Fullstory solving and how is that benefiting you?** Visual analytics of how a user integrates with our platform and how we can make our product better for the end user. ### 14. Love the functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany B. | Customer Advocacy Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** I love the different insights FullStory provides. Crazy to me that you can tell when a user is frustrated by the movement of their mouse. **What do you dislike about Fullstory?** It's kind of hard for me to navigate, I'm still learning. But I still think it's beneficial and important to have if used properly. **What problems is Fullstory solving and how is that benefiting you?** I think it's so important to be able to see session replays - replicating clicks is so hard to do when simply asking something how they went about something. Being able to see the process in real time is a gamechanger. ### 15. Data Storyteller **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2024 **What do you like best about Fullstory?** I love how easy it is to set up visualizations in a dashboard that can then be accessed by multiple people across various roles, leading to increased collaboration and the all important "single source of truth." **What do you dislike about Fullstory?** I dislike that it's difficult to manage masking for individual elements on a page. The commitment to protecting PII is admirable, though I wish the user experience for those setting up the masking was more seamless. **What problems is Fullstory solving and how is that benefiting you?** The ability to watch customers in action, independently navigating the product, has be revelatory for our product managers and digitial teams. It's the best way to see an unbiased navigation of a site, without the pressure of a direct observer like in a user interview scenario. ### 16. I think fullstory is a must for all product led grow SaaS company **Rating:** 5.0/5.0 stars **Reviewed by:** Victor C. | Product designer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** To be able to create a funnel or segment and then watch how user nav through the funnel is free usability testing for product folks **What do you dislike about Fullstory?** I think could spend more time to improve their core features, like session recording and how to better filter user via events. I often find out Pendo have better ability to filter down the user precisely according to my needs than Fullstory **What problems is Fullstory solving and how is that benefiting you?** To be able to filter out the user's who meet my specific behaviour requirement and then watch how they move long the funnel ### 17. Very powerful and easy to use product **Rating:** 5.0/5.0 stars **Reviewed by:** Marcel S. | Head of Product, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The search is very powerful and with their auto suggest feature it is super fast for me to find the right moments that I care about. Great job around UX in fullstory **What do you dislike about Fullstory?** The reporting and insights is a feature that sounds quite interesting that we do not use as much but that is more due to us because we do not have resources to set it up nicely **What problems is Fullstory solving and how is that benefiting you?** It allows us for product management to understand our users better and build better solutions. And also for troubleshooting it is amazing. ### 18. Incredible Tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Khia R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Using full story has allowed me to have a better understanding of how to optimize my website. I'm able to see where to sticking spots are on my site as well as any adjustments I may need to make such as a dead clicking spot. **What do you dislike about Fullstory?** I do wish there was a way to see exactly what is being searched in google that leads individuals to my site. **What problems is Fullstory solving and how is that benefiting you?** Understanding where my potentials clients spend the most time on my site and where they tend to navigate first on my site. ### 19. Fullstory has transformed our approach to UX with its session replay and analytics features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The most helpful feature is the session replay, which provides an in-depth look at user interactions. This has been invaluable for diagnosing issues that are hard to replicate. The detailed analytics and heatmaps offer insights into user behavior that go beyond basic metrics, helping us make data-driven decisions. Fullstory has also enhanced our ability to conduct A/B testing by providing clear evidence of how changes affect user experience. **What do you dislike about Fullstory?** Data load times can occasionally be slow, especially when dealing with a high volume of sessions. **What problems is Fullstory solving and how is that benefiting you?** Identifying User Frustrations: By providing detailed session replays, Fullstory helps us understand exactly where users encounter difficulties, such as confusing navigation paths, broken links, or slow-loading pages. This insight allows us to quickly address these issues, improving overall user satisfaction and retention. ### 20. Never guess again about a user's journey **Rating:** 5.0/5.0 stars **Reviewed by:** Ricky P. | Director Of Support, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Session recording is an incredible tool for CX/Product/Support teams. There isn't a need to bother asking for a screen recording demonstrating a problem, or what steps a user is taking in their journey, Full Story has it all for you at just a click. **What do you dislike about Fullstory?** It is a bit of a learning curve but once you understand the search functionality finding your sessions is a snap **What problems is Fullstory solving and how is that benefiting you?** I primarily use Fullstory for Session Replays and it helps to efficiently root out behavioral issues that a client may doing in app. ### 21. Great Insights into how your customers are using your app! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love being able to see the session of what a user did "live" in our system. This becomes very helpful in tracking down errors, bugs and experience issues. Knowing not only what pages they visited, buttons clicked and just how they interacted goes a long way towards finding a needle in a haystack. It integrates well with of our other systems (Segment.io) and makes it easy to set up funnels, tie actions together and create dashboards/funnels to measure flow. **What do you dislike about Fullstory?** Sometimes it can hard to track down the correct session (if they had multiple) and pinpoint at which time the interaction occurred. **What problems is Fullstory solving and how is that benefiting you?** Tie our analytics and metrics into real user sessions to see how they use our systems and resolve issues they might have. ### 22. Good potential, but still a bit far from being ideal **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Fullstory?** I love the idea of being able to see what people do our websites/apps, to better understand their needs and problems, to help define and prioritize the solutions that can improve their experience! **What do you dislike about Fullstory?** the implementation takes too much time in a large organization, and unless there is a centralized team taking care of it… adoption will be affected the usability is still too convoluted, and I would like to have a much simpler and intuitive way to define segments and find the users that I want to find (e.g. leveraging some LLM model to interpret the query of the users) **What problems is Fullstory solving and how is that benefiting you?** finding the sessions that had problems, and uncovering those issues figuring how if sessions flagged as fraudulent have been correctly flagged or not. ### 23. Great for understanding user behaviour **Rating:** 3.5/5.0 stars **Reviewed by:** Parth C. | Product engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love the interface, how easy it is to find the data I need **What do you dislike about Fullstory?** I really need an AI tool that will analyze the full-stories better and give me some rough themes of problems users face.... i.e if a user takes very long to fill out some form... or has issues, is going back and frth alot... it would be nice to aggregate this type of data **What problems is Fullstory solving and how is that benefiting you?** we have a kind of a crm and it helps us better see how users are using our platform ### 24. So Far So Good! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Fullstory?** Full Story's user session replay feature allows you to see exactly how a user navigates through our website. For instance, if a user struggles to complete a purchase, you can watch their session to identify where they encountered issues, such as confusing navigation, broken links, or slow-loading pages. This granular insight helps you make targeted improvements to enhance the overall user experience. **What do you dislike about Fullstory?** Full Story can be quite expensive, For example, a small e-commerce site with a limited budget may find Full Story's pricing model, which often scales with the number of sessions recorded, prohibitively expensive compared to other analytics tools. This could limit its accessibility for businesses that need comprehensive analytics but cannot afford high subscription fees. **What problems is Fullstory solving and how is that benefiting you?** Understanding User Personas ### 25. Full Story Product Review **Rating:** 4.5/5.0 stars **Reviewed by:** Georgina D. | Member Operations Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like that you can review the live activity of members on Full Story. It helps us to walk our members through processes and identify platform issues quickly. FullStory is very user-friendly and simple to navigate. **What do you dislike about Fullstory?** I do not like that it does not update right away. I think a faster updating process would be more helpful. **What problems is Fullstory solving and how is that benefiting you?** It helps us to walk our members through processes and identify platform issues quickly. This benefits our ability to offer swift and quality customer service to our learners. ### 26. Best tool to get customer insights **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitry K. | Director of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** This is the only tool I know of that combines a clean interface, realtime data and insights to all sessions of the customers. **What do you dislike about Fullstory?** Sometimes you start to use it in a way of pure analytics tools and then you might miss some data that you used to getting. **What problems is Fullstory solving and how is that benefiting you?** We have thousands of anonymous users, that often can't be reached out to and interviewed. Fullstory allows us to get insights about their behavior in an a way that is more understandable than typical number-only approach. ### 27. Helpful Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is helpful in learning insights about our products. It gives us the ability to review the user experience and find customer pain points or bugs in our products. Fullstory is extremely helpful when we launch a new product, new test, or new product feature. It allows us to monitor in real time and catch any issues early on. **What do you dislike about Fullstory?** Sometimes it can be diffucult to drill down to what you're looking for within Fullstory, but the more you use the tool the more comfortable you will get looking at different segments, dashboards, etc. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is helping solve the problem of having insight to the user experience. Watching session replays allows us to see how users are interacting with the site. ### 28. test **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Being able to see the full scope of what exactly happened from the UX perspective of the customer, including our staff logs too. **What do you dislike about Fullstory?** It can be a little tricky to learn how to search at first but once you understand the platform, you won't stop utilizing it when troubleshooting support tickets. **What problems is Fullstory solving and how is that benefiting you?** We can actually see what happened to content on a platform. Especially when it involves missing content or content that might not have been added to the right website. It's amazing. ### 29. Fullstory is an invaluable tool. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Early in our startup journey, Fullstory provided invaluable insights into our customer's activity on our website. We were also able to track with real-time accuracy hurdles or stumbling blocks, so that our customer support team could intervene. It was also easy for us to set up segments so that we could monitor funnels. We use the product daily to assess customer activity and identify opportunities for improvement. **What do you dislike about Fullstory?** Fullstory can be expensive to unlock full, unbridled use and functionality. As of now, we are on a limited version and can only access activity from 3 months to the present. **What problems is Fullstory solving and how is that benefiting you?** Fullstory enables us to identify gaps in our user's workflow, pick up on bugs and user errors where intervention is necessary. ### 30. Highly recommend FullStory for any business seeking to optimize their digital products **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel S. | engineering manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Pros: Excellent for understanding user behavior and identifying pain points. Easy to use and navigate, even across different companies. Helps improve customer experience and product development (proven at both Walmart Canada and my current company). **What do you dislike about Fullstory?** While search filters are helpful, advanced filtering options for user attributes or custom events could be even more insightful. Overall: FullStory is a powerful tool for any UX team. Adding more granular filtering would be the icing on the cake! **What problems is Fullstory solving and how is that benefiting you?** Identifying customer behavior on winning features. ### 31. No logs to comb through when you can watch it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like that FS helps me really understand how the clients use our system and specifically when things go awry, it helps us understand what steps the clients did or didn't take to identify areas of improvement to coach that team. **What do you dislike about Fullstory?** There have been times I would search for a data point like an action clicked or name that was entered in but it doesn't always work. It's not 100% issue but happens enough that it makes more sense to watch the replay. **What problems is Fullstory solving and how is that benefiting you?** For our clients the heatmaps and the replays help us understand if clients are utilizing our CRM to it's full potential. If not, we can learn and change how we teach and empower clients. ### 32. Made everyday task so much easier ! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** How user friendly it is and the customer support behind it. I feel like I can go onto Full Story with a site issue and have my answer very quickly. **What do you dislike about Fullstory?** The set up process was a little bit difficult and confusing but this was assisted by the great full story team, so it wasn't too much of a worry. **What problems is Fullstory solving and how is that benefiting you?** Full Story is helping us understand the full customer journey and really understand what the customer is seeing. We have had issues with orders not being processed properly and could only see this on a numbers level. With Full Story we were able to watch that session in action and understand the journey that lead to these issues. ### 33. Amazing Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos H. | Bilingual Member Support Specialist I, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love that I can easily view how are members are interacting with the website, to get more context about what the issues are. **What do you dislike about Fullstory?** I could be nitpicking, but the user interface could be more user friendly. **What problems is Fullstory solving and how is that benefiting you?** It allows me to see what areas of the product members are navigating to, what they're seeing, and it allows me to easily find what they're doing wrong, or if something needs to be escalated without asking the member so many questions. ### 34. Quick insights **Rating:** 5.0/5.0 stars **Reviewed by:** Carla C. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Help us improve our flows, landing pages and overall experience of our product. Easy to use, very helpful that has integrations with Squarespace. **What do you dislike about Fullstory?** I would love to have a feature of share with colleages that doesn't have a fullstory account, share a journey, for example. Heatmaps are available to share but could be improved. **What problems is Fullstory solving and how is that benefiting you?** We are able to improve flows through session replay. Detect bugs or elements that are not working. Website - optimize visual architecture and content ### 35. Incredible detail for user review! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I think being able to see what a user is seeing is incredibly helpful from a customer support standpoint. It can be faster than asking the user to send a screenshot, and it is great to be able to go back and review what a user saw at any given time. **What do you dislike about Fullstory?** The only aspect I do not like is not being able to see what is within a user's camera lens if they are taking a photo for verification. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is helping customer support to be able to not only see what users are seeing from their end, but also to bring bugs to light in order to correct and rectify issues within our app. ### 36. Fullstory is a great platform that makes it easier to understand the customer's user experience **Rating:** 4.0/5.0 stars **Reviewed by:** Aaron S. | Assistant E-Commerce Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2024 **What do you like best about Fullstory?** Fullstory's ability to categorize issues in the customer's funnel **What do you dislike about Fullstory?** that so much as to be built by our developers and how difficult it is to get the hands on assitance that you need from Fullstory. **What problems is Fullstory solving and how is that benefiting you?** Fullstory allows our team to resolve 404 errors or any other check out errors that our customer's receive. Fullstory enables this by flagging these errors which then allows my team to reach out to our developers to look into. ### 37. Full Story: Good, but room for improvement. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** Seeing behavioural analytics come to light is great. Session replay has helped us on muliple occasions where customers have been 'adamant' that they've done something, but when the replay shows they haven't, it makes the conversation easy. **What do you dislike about Fullstory?** We had to mask a significant chunk of data to satisfy security requirements, which made the tool harder to utilise. Exports are also undercooked - difficult and often limited in what can be exported to excel. **What problems is Fullstory solving and how is that benefiting you?** Being able to see user funnel data is great, but it feels limited in the sense that outside of general reporting, we can't seem to use the data for easily communications, customer prompts etc. Session tracking is good for customer support. ### 38. Our go to solution for product analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Muhammad U. | Senior Engineering Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ease of use for the web platform is amazing. It really reduces friction and allows people of all backgrounds to utilize their simple UI. **What do you dislike about Fullstory?** Still early days but their support for Jetpack compose is a little choppy. But we trust their team for a quick turn around to support Jetpack 1.7.x **What problems is Fullstory solving and how is that benefiting you?** Fullstory is helping us knowing our users and their behaviours. By building feature funnels we are able to tune our software for the best experiences. ### 39. Fullstory is a helpful app **Rating:** 5.0/5.0 stars **Reviewed by:** Didi N. | Customer Service Representative, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love that I can use it in real-time to assist members. I can see what they are doing and direct them easier and it makes using the product easy. It works perfectly for customer support roles. **What do you dislike about Fullstory?** Nothing really to dislike, its ease of use makes things simple. **What problems is Fullstory solving and how is that benefiting you?** It solves the problem of guessing what the member is doing or where they are at in a process. It allows you to remove that obstacle and assist further. ### 40. Analytics with context! **Rating:** 5.0/5.0 stars **Reviewed by:** Tyler K. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2023 **What do you like best about Fullstory?** I love having a a full analytics platform to keep track of what my customers are doing. I really like how you can watch sessions right in context of your metrics. **What do you dislike about Fullstory?** I wish there was an easier way to tag elements for tracking. A browser plugin perhaps? **What problems is Fullstory solving and how is that benefiting you?** It is helpful for conversion rates. If a user flow has a low or slow conversion rate, we know we need to enhance that follow to make it more usable. ### 41. Fullstory is Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I love how easy it is to use Fullstory. I can always find exactly what I'm looking for, exactly where I expect it. I use it every single day, and it helps me get through my daily tasks without issue. There are many features I don't currently use, but I view that as a good thing - more for me to learn! **What do you dislike about Fullstory?** Some sessions take a while to load, but that's understandable - I wish it can become a little bit faster in the future. **What problems is Fullstory solving and how is that benefiting you?** I primarily use it for Session Replays, when our clients are having trouble using our website/dashboards. I can pinpoint where the problem is and assist in a timely manner. ### 42. Easy and Fast way to get the customer's "full story" **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is the perfect tool for gathering insights on customer usage of our application, guiding efforts to improve the customer experience and assisting technical support. It's easy to find sessions for particular users or search for a set of sessions matching particular usage paths. **What do you dislike about Fullstory?** Limited data storage and price gatekeeping make it difficult for Fullstory to be a "one-stop-shop" for all of our app usage montioring needs. Data obsfucation, while necessary, can make it harder to decode error messages or bugs, and the network event interface isn't very user friendly. **What problems is Fullstory solving and how is that benefiting you?** We use Fullstory to track customer usage of our web app and provide a better interface for understanding customer usage when providing technical support. ### 43. Full Story is a game changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Sharnetta S. | Merchant Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** Full Story gives our team valuable insights into where merchants might encounter issues within our platform. It is especially beneficial for troubleshooting, as we can watch live step-by-step replays or view sessions. **What do you dislike about Fullstory?** My only request would be for the history to extend back a full year. Currently, I can only view the last 6 months of activity **What problems is Fullstory solving and how is that benefiting you?** I can view the data (issue) the merchant is experiencing without asking for additional information from the customer. ### 44. Makes troubleshooting so quick in support **Rating:** 4.5/5.0 stars **Reviewed by:** John H. | Lead Technical Support, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fullstory?** That I can see exactly what my customer is seeing and the way they went about it, so I know exactly what happened and what it looked like. This makes it so much easier and quicker for me to help the customer. **What do you dislike about Fullstory?** Short retention even on higher plans, wish they offered self-hosting of data **What problems is Fullstory solving and how is that benefiting you?** I mainly use it for session replay, and I find it extremely thorough without slowing down the website for the enduser ### 45. Great shopper view **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory provides an incredibly detailed and intuitive way to understand user interactions with our application. The session replay feature is a standout, allowing us to see exactly how users navigate through our app, which helps in identifying usability issues and understanding user behavior at a granular level. The integration with other tools and the ease of setup make it a seamless addition to our workflow. The search and segmentation capabilities are powerful, enabling us to filter sessions by various criteria and focus on specific user actions or issues. Additionally, the insights derived from Fullstory have been instrumental in improving our app's user experience and resolving issues faster. **What do you dislike about Fullstory?** While Fullstory offers robust features, it can sometimes feel overwhelming due to the sheer volume of data and options available. The interface, while comprehensive, has a learning curve, especially for new users. Pricing can also be a concern for smaller teams or startups, as the cost might be high compared to other analytics tools. Additionally, the performance impact on our application is minimal but noticeable, which requires some optimization and monitoring to ensure it doesn't affect the user experience. **What problems is Fullstory solving and how is that benefiting you?** Fullstory helps us quickly identify and resolve user experience issues by providing detailed session replays and robust analytics. This improves our app's usability, reduces debugging time, and enhances overall user satisfaction. ### 46. Valuable tool for insight into UX **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Heat map tracking, user session replay, and filtering by activities and clicks are some of the most useful resources FullStory has to offer. It is extremely valuable to see how users are interacting with our platform and which areas they seem to be comfortable in versus those that could use improvement. It has also given us insight into how often certain features and functions are being used, which informs our process of improving our product. **What do you dislike about Fullstory?** Sometimes searching by the email of a user doesn't always work in FullStory's search bar and we have to get creative in how to identify the user in other ways. It can also be difficult at times to view the entire page a user is looking at, which is necessary for us to examine where our clients go wrong in certain instances/how to best assist them. **What problems is Fullstory solving and how is that benefiting you?** FullStory allows us visibility into how clients are using our portal and engaging with our product. When things go wrong for our clients, it proves to be the single most valuable tool in troubleshooting the issue at hand, thus allowing us to provide stellar customer service. ### 47. Super valuable tool for design **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan K. | Senior Manger, User Experience Design, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** As a leader of the design team, it has been crucial to getting real world feedback on our products. **What do you dislike about Fullstory?** Tagging events is challenging at times due to issues within our code base. There is a fairly significant learning curve to get teams to get FS established enough in their flows to get the most out of the tool. **What problems is Fullstory solving and how is that benefiting you?** This is our best tool for getting "in the wild" feedback on how our products are performing. ### 48. Perfect for Retroactive Research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** Fullstory is a great way to quickly understand user experience and quantitative experiences. In meetings we may need a quick understanding of how often an element/button/etc. is being used and I can jump into FS and find an answer almost instantaniously. **What do you dislike about Fullstory?** The most difficult part of FS is getting up and going. Installation, tagging, and dashboards take some time to set-up. However it's well worth the effort in my opinion. **What problems is Fullstory solving and how is that benefiting you?** Having FS helps us identify proformance issues, user rage clicking, page redesign necessities, priority for redesigns, preformance of new features. It's also incredibly helpful for quantifying to leadership why we should do something or what the prioity should be for a feature. ### 49. Very Helpful Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** I like that I am able to funnel different user sessions and watch them in real time. I also like that I am able to search for users by something as simple as text that was viewed. I use it every day and find it very easy to implent the data into something that will help my company. **What do you dislike about Fullstory?** I wish that the playlists did not reset to the beginning when I open a session. **What problems is Fullstory solving and how is that benefiting you?** Fullstory is helping with problems that users have been having with error messages and it is benefitting me by showing me how I can help customers get through a page easier by seeing where they otherwise are struggling. ### 50. Makes solving issues easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Fullstory?** The ability to help my customers solve their issues. When someone calls in, they have a difficult time discussing what the problem is, but if I can just go look it up and watch what they did I can usually get them helped out quickly! I also think there's a value in product feedback from watching them interact with our platform. **What do you dislike about Fullstory?** It's sometimes a bit difficult to navigate, because there are so many options. For example, if I wanted to see everyone that interacted with one function in the product, It would be difficult to get to that quickly. Probably more user error than anything! **What problems is Fullstory solving and how is that benefiting you?** Helping me triage customer questions and issues ## Fullstory Discussions - [What does FullStory record?](https://www.g2.com/discussions/what-does-fullstory-record) - 1 comment, 2 upvotes - [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) - 1 comment, 1 upvote - [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) - 2 comments, 1 upvote - [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) - 2 comments, 1 upvote - [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) - 2 comments, 1 upvote - [View Fullstory pricing details and edition comparison](https://www.g2.com/products/fullstory/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+05%3A35%3A30+-0500&secure%5Bsession_id%5D=2fc902f8-9735-4e52-a130-98f0a213a6d1&secure%5Btoken%5D=c64f71fe4e32a9a2d69a889f9ba6e04dac70142fe6467ed262e47d3cde941548&format=llm_user) ## Fullstory Integrations - [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Digistorm Funnel](https://www.g2.com/products/digistorm-funnel/reviews) - [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) - [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) - [Perplexity](https://www.g2.com/products/perplexity/reviews) - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) ## Fullstory Features **Additional Functionality** - Tagging - Natural Language Processing - Data Extraction - Multi-Language - Predictive Analytics - Drag & Drop - Speech Recognition - Reporting/Analytics - Data Storage Management - Virtual Personal Assistant (VPA) - AI Copilot - Customer Segmentation - Collaboration Tools - Data Import/Export - Generative AI - For eCommerce - Role-Based Permissions - Customizable Branding - Search/Filter - Monitoring - Document Management - API - Data Visualization - Trend Analysis - Machine Learning - Access Controls/Permissions - Alerts/Escalation - Performance Metrics - Real-Time Data - Third-Party Integrations - Mobile App - Multiple Data Sources - For Sales Teams/Organizations - Sentiment Analysis - Activity Dashboard - Chatbot - Workflow Automation **Additional Functionality** - Third-Party Integrations - To-Do List - @mentions - Single Sign On - File Management - Activity Dashboard - Drag & Drop - Alerts/Notifications - Prioritization - Access Controls/Permissions - Screen Sharing - Content Management - Brainstorming - AI Copilot - File Transfer - Calendar Management - Status Tracking - Real-Time Notifications - Version Control - Task Management - Activity Tracking - Real Time Editing - Communication Management - Chat/Messaging - Tagging - Generative AI - Assignment Management - Task Scheduling - Project Management - Collaboration Tools - Workflow Management - Secure Data Storage - File Sharing - Document Storage - Task Progress Tracking - Discussions/Forums - Commenting/Notes - Reporting & Statistics - Contact Management - Video Conferencing - Progress Tracking - Mobile Access - API - Document Management - Customizable Branding **Additional Functionality** - Code Generation - Text to Image - Generative AI - API - Natural Language Processing - Virtual Characters and Avatars - Content Generation - Personalization and Recommendation - Conditional Generation - Transformer Model - Automated Image & Video Editing - Interactive and Co-Creative Systems - Text Summarization - Data Augmentation - Variation Autoencoder Models - Adversarial Training - Transfer Learning and Fine-tuning - Simulation and Scenario Generation - Creative Design - AI Copilot - Prompt Engineering - Foundation Model **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **User Behavior** - Click Tracking - Mouse Movement - Frustration Tracking **User Analysis** - Survey Implementation - Data Analysis - Real-Time Data - Real-Time Notifications **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations - Usage Tracking/Analytics **Analytics** - Reports - Dashboard - Web Analytics - Campaign Tracking - Customer Demographics **Data Sourcing** - Data Enrichment - Expandability - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Generative AI** - AI Text Summarization **Scalability and Performance - Generative AI Infrastructure** - AI High Availability - AI Model Training Scalability - AI Inference Speed **Agentic AI - Heatmap Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making - Third-Party Integrations **Agentic AI - SAP Store** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Analysis** - Conversion Opportunities - Side-By-Side Analysis - Mobile Device Analysis - Data Quantification - Webpage Element Analysis - Funnel Analysis - Sales Trend Analysis **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Self-Service Experience** - Mobile Optimization - Personalization **A/B Testing ** - Error and Bug Tracking - Split URL Testing - Data Analysis - Notes **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Administration** - Data Storage - A/B Testing - Integrations **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Cost and Efficiency - Generative AI Infrastructure** - AI Cost per API Call - AI Resource Allocation Flexibility - AI Energy Efficiency **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Machine Learning **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Reporting** - Heat Maps - Session Replays - Monitoring - Data Segmentation - Real-Time Data - Customer Segmentation - Scroll Maps - Geographic Maps - Floor Plans & Maps - Hover Maps **Self-Service Platform** - Branding - Automation - Artificial Intelligence - Integrations **Visitor Information** - User Identification - Search Box **Walkthrough Type** - Text Bubble Walkthroughs **Generative AI** - AI Text Generation **Integration and Extensibility - Generative AI Infrastructure** - AI Multi-cloud Support - AI Data Pipeline Integration - AI API Support and Flexibility **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Additional Functionality** - Web Traffic Reporting - Customer Activity Tracking - AI Copilot - Activity Tracking - Image Overlay - Visitor Tracking - Engagement Tracking - Dynamic Content - Data Visualization - Drag & Drop - Real-Time Analytics - Customer Journey Mapping - Embeddable Widget - Conversion Tracking - Search/Filter - Generative AI - Behavior Tracking - Customizable Reports - A/B Testing - Access Controls/Permissions - Alerts/Escalation - Hierarchical Mapping - Radial Mapping - For Science - Conversion Rate Optimization - Screen Activity Recording - Dashboard - Surveys & Feedback - Website Analytics - Form Analytics - Templates - Behavioral Analytics - Customizable Templates - API - Tagging - For Sales Teams/Organizations - Reporting & Statistics - Data Analysis Tools - Element Analytics - Mobile Access - Visual Analytics - Territorial Mapping - Embeddable **Security and Compliance - Generative AI Infrastructure** - AI GDPR and Regulatory Compliance - AI Role-based Access Control - AI Data Encryption **Platform Basics - Digital Adoption Platform** - Integration - Communications **Agentic AI - Session Replay** - Cross-system Integration **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - Customer Self-Service** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **Usability and Support - Generative AI Infrastructure** - AI Documentation Quality - AI Community Activity **Analytics - Digital Adoption Platform** - Analytics - Reporting/Analytics - Visual Analytics - Real-Time Analytics **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Additional Functionality** - Conversion Tracking - Funnel Analysis - Product Data Management - Engagement Tracking - Alerts/Notifications - Cohort Analysis - Session Recording - AI Copilot - Data Visualization - Customer Journey Mapping - Generative AI - Interactive Reports - A/B Testing **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance - Contextual Guidance **Agentic AI - Digital Adoption Platform** - Adaptive Learning - Asynchronous Learning - Blended Learning - Self-paced Learning **Additional Functionality** - Customer Experience Management - Generative AI - Workflow Management - AI Copilot - Task Management - Progress Tracking - Alerts/Notifications - In-App Training - Behavior Tracking - Gamification - Knowledge Base Management - Audience Targeting - Customizable Fields - Reporting & Statistics - Customizable Reports - Performance Metrics - Launch Management - Content Library - API - User Onboarding - Customizable Branding - Event Triggered Actions - Engagement Tracking - Self Service Portal - Data Quality Control - Data Import/Export - Employee Onboarding - Self Service Tools - Survey/Poll Management - Learning Management - Content Management - Customizable Templates - Interactive Content - Activity Tracking - Activity Dashboard - Monitoring - Training Management - Communication Management - Surveys & Feedback - Content Creation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Fullstory Alternatives - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Smartlook](https://www.g2.com/products/smartlook/reviews) - 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