--- title: Fullstory Reviews meta\_title: 'Fullstory Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1052 reviews by the users' company size, role or industry to find out how Fullstory works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 1052 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- ### Fullstory Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. [(55 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537564&qs=pros-and-cons#reviews) Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. [(51 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539791&qs=pros-and-cons#reviews) Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. [(45 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1538314&qs=pros-and-cons#reviews) Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. [(38 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537419&qs=pros-and-cons#reviews) Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. [(36 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1952920&qs=pros-and-cons#reviews) Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. [(25 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539669&qs=pros-and-cons#reviews) Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. [(24 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539871&qs=pros-and-cons#reviews) Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. [(16 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537900&qs=pros-and-cons#reviews) Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. [(14 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537662&qs=pros-and-cons#reviews) Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. [(14 mentions)](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539498&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Fullstory ##### 1. Ease of Use Users appreciate the **intuitive UI** of Fullstory, finding it easy to use and effective for analytics tasks. [ See 55 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537564&qs=pros-and-cons#reviews) See Related User Reviews ![Rafael B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rafael B.") RB Rafael B. Enterprise (\> 1000 emp.) 5.0/5 "Take the analysis of Digital Behavior further" What do you like about Fullstory? I like the ease of use and the integration of Fullstory with other tools. The initial setup was incredibly simple for web, although not so much for mo SV Stephen V. Enterprise (\> 1000 emp.) 5.0/5 "Excellent Customer Session Visibility for Faster Troubleshooting" What do you like about Fullstory? 1. Visual of the customer experience 2. All the technical information available in the background of the customers session that we can use for troubl ##### 2. Insights Users appreciate the **intuitive UI** of Fullstory, which simplifies dashboard setup and enhances usability significantly. [ See 51 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539791&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Funnel Performance Understanding to Drive Insights & Improvements" What do you like about Fullstory? The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make upda ![Rafael B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rafael B.") RB Rafael B. Enterprise (\> 1000 emp.) 5.0/5 "Take the analysis of Digital Behavior further" What do you like about Fullstory? I like the ease of use and the integration of Fullstory with other tools. The initial setup was incredibly simple for web, although not so much for mo ##### 3. Customer Support Users commend Fullstory's **top-notch customer support** , enhancing confidence and ease of use for analytics and insights. [ See 45 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1538314&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Incredible Partnership and Deep User Visibility with FullStory" What do you like about Fullstory? What I like best about FullStory is the people and the partnership. The team, especially Julie and Jackson, are incredibly helpful, approachable, and ![Brittany M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany M.") BM Brittany M. 4.5/5 "Versatile Tool with Excellent Support and Insightful Analytics" What do you like about Fullstory? I like the pliability of FullStory; it's incredibly easy to use the platform in ways it's not necessarily designed for. The exclusion function makes i ##### 4. Helpful Users value the **ease of use and insightful analytics** from Fullstory, enhancing their understanding of user behavior. [ See 38 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537419&qs=pros-and-cons#reviews) See Related User Reviews SV Stephen V. Enterprise (\> 1000 emp.) 5.0/5 "Excellent Customer Session Visibility for Faster Troubleshooting" What do you like about Fullstory? 1. Visual of the customer experience 2. All the technical information available in the background of the customers session that we can use for troubl ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Incredible Partnership and Deep User Visibility with FullStory" What do you like about Fullstory? What I like best about FullStory is the people and the partnership. The team, especially Julie and Jackson, are incredibly helpful, approachable, and ##### 5. Data Analytics Users value the **robust data analytics** in FullStory, providing deep insights into customer behavior and experiences. [ See 36 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1952920&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Funnel Performance Understanding to Drive Insights & Improvements" What do you like about Fullstory? The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make upda ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Incredible Partnership and Deep User Visibility with FullStory" What do you like about Fullstory? What I like best about FullStory is the people and the partnership. The team, especially Julie and Jackson, are incredibly helpful, approachable, and ### 5 Cons or Disadvantages of Fullstory ##### 1. Learning Curve Users note a significant **learning curve** with Fullstory, though support teams help navigate the complexities effectively. [ See 25 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539669&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Funnel Performance Understanding to Drive Insights & Improvements" What do you dislike about Fullstory? At times identification of elements and how to properly code reports to draw those insights can be complicated. Fortunately we have a great account su SV Stephen V. Enterprise (\> 1000 emp.) 5.0/5 "Excellent Customer Session Visibility for Faster Troubleshooting" What do you dislike about Fullstory? It can sometimes feel overwhelming with the number of features exposed to you immediately, but once you learn what it is all about you feel more comfo ##### 2. Limitations Users find the **lack of customization and difficult data sharing** to be a significant limitation of Fullstory. [ See 24 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539871&qs=pros-and-cons#reviews) See Related User Reviews ![Brittany M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany M.") BM Brittany M. 4.5/5 "Versatile Tool with Excellent Support and Insightful Analytics" What do you dislike about Fullstory? One component about FullStory that's a bit of a thorn in my side is the inability to look at an hour window agnostic of the day. It would be really gr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Rich out-of-the-box user insights with templates and easy MarTech integrations" What do you dislike about Fullstory? Data governance is still challenging and working knowledge of HTML and CSS selectors is helpful when troubleshooting metrics and ensuring that they're ##### 3. Missing Features Users note the **missing features** in Fullstory that hinder effective user flow and functionality across applications. [ See 16 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537900&qs=pros-and-cons#reviews) See Related User Reviews ![Brittany M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany M.") BM Brittany M. 4.5/5 "Versatile Tool with Excellent Support and Insightful Analytics" What do you dislike about Fullstory? One component about FullStory that's a bit of a thorn in my side is the inability to look at an hour window agnostic of the day. It would be really gr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Clearer Weekly Reporting with Organized Dashboards" What do you dislike about Fullstory? I can’t go back further in time to review older metrics, which makes it harder to check historical performance. ##### 4. Difficulty Users find **difficulty** in data governance and customization, making it challenging to leverage Fullstory's full capabilities. [ See 14 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537662&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Funnel Performance Understanding to Drive Insights & Improvements" What do you dislike about Fullstory? At times identification of elements and how to properly code reports to draw those insights can be complicated. Fortunately we have a great account su ![Linden M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Linden M.") LM Linden M. 5.0/5 "Intuitive, Powerful, and Supported by a Stellar Team" What do you dislike about Fullstory? Searching through sessions in FullStory is still a bit of a challenge. We have to do a lot of work on our side in the code base to make sure that Full ##### 5. Limited Features Users find the **limited features** of Fullstory restrict their ability to track user flows and share data effectively. [ See 14 mentions ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539498&qs=pros-and-cons#reviews) See Related User Reviews ![Brittany M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittany M.") BM Brittany M. 4.5/5 "Versatile Tool with Excellent Support and Insightful Analytics" What do you dislike about Fullstory? One component about FullStory that's a bit of a thorn in my side is the inability to look at an hour window agnostic of the day. It would be really gr ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Enterprise (\> 1000 emp.) 5.0/5 "Powerful Session Replays and Slack Alerts for Faster UX and KPI Insights" What do you dislike about Fullstory? I think it's mostly the way our FS instance is setup but I dislike that so many people can create metrics/segments, etc. We have so many duplicates th BM Bobbi M. UX Researcher Mid-Market (51-1000 emp.) 6/9/2026 "Robust, Easy-to-Use Insights with Outstanding FullStory Support" 5/5 What do you like best about Fullstory? The reason I like FullStory for multiple reasons. The tool is robust and useful to help me determine the performance of our site as well as help me identify issues before the customer expresses them. The ability to match a customer concern with a session has helped us better understand issues from the video recordings. The MCP/Claude integration also helps me explain what I am trying to discover with assistance and guidance, which begins the process of creating metrics or segments. The interface is extremely easy to navigate and use. I find the AI insights beneficial as well. All these functions and features make it perfect for a sole UX researcher and I also have a team of experts from FullStory to help support me and help me develop metrics, segments and dashboards. The support team is above most performs/tools I use. Review collected by and hosted on G2.com. What do you dislike about Fullstory? The only thing I dislike is the inability to create some metrics and segments due to limitations. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? It provides behavior analysis and data for us to better understand our user and their experience on our websites and apps. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Federico M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Federico M.") FM Federico M. Senior Product Manager Mid-Market (51-1000 emp.) 5/29/2024 "An useful tool to track your users' journey" 4.5/5 What do you like best about Fullstory? One of the things users particularly like is the intuitive user interface. FullStory is designed to be easy to navigate, which means even those without a technical background can quickly get to grips with it. This accessibility is a significant advantage, as it allows teams across an organization to delve into user behavior data without needing extensive training. Review collected by and hosted on G2.com. What do you dislike about Fullstory? For very large websites, the sheer volume of data generated by FullStory can be overwhelming. Users sometimes find it challenging to sift through all the information to find actionable insights. This data overload can make it difficult to focus on the most relevant metrics and improvements. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? FullStory solves the problem of understanding detailed user behavior by providing comprehensive session replays and analytics, allowing you to see exactly how users interact with your site. This benefits you by enabling the identification and resolution of usability issues, thereby enhancing the overall user experience and increasing conversion rates. Review collected by and hosted on G2.com. Show More 4/22/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Matthew K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matthew K.") MK Matthew K. Experimentation Lead Enterprise (\> 1000 emp.) 4/16/2026 "Helpful Support, Intuitive UI, and Powerful Session Summaries" 4.5/5 What do you like best about Fullstory? The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit. The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand. Integrates will with other tools like Medallia where survey responses can be linked back to sessions. Also, very simply implemented via tags on web. The capture on web is very capable and flexible for teams with varying levels of engineering access for post implementation support. The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time. Review collected by and hosted on G2.com. What do you dislike about Fullstory? The app implementation has been a bit difficult. The heatmaps on app only allow you to see the users screen where it is captured i.e. you can't scroll up and down like you can on the web implementation. Having to use the API to define pages on app can be challenging for teams with limited post-implementation resources. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Primarily heatmaps and session replays, its bread and butter, are what are used in my organisation. It is our primary provider of these features and has a clear influence on our workflow. Furthermore, it is used to perform friction analysis; error clicks, dead clicks, network errors, etc. These have been finding their way into our analysis more and more as they tend to find 'silent' issues that aren't flagged by other tooling we have. Analytics tools might not have these instrumented and the in aggregate a network error might not be enough for our observability team to flag but is of note to a specific product team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 7/27/2026 "Director of Support and Digital Success" 5/5 What do you like best about Fullstory? What I appreciate most is the collaboration the team is willing to have with their clients. They’re always open to new ideas and do a great job generating excitement around what’s new. It’s clear the team genuinely wants their clients to succeed while using their product. And if you run into an issue with one of their products, they do everything they can to improve it and make it better. Review collected by and hosted on G2.com. What do you dislike about Fullstory? There’s definitely a learning curve to understanding the product - how to use it, and when it makes sense to use it outside of session recording. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Fullstory is helping us refine how we make a difference in the way we understand human behavior, patterns, and intentions. We use those insights intentionally, along with AI, to deliver a better and more informed experience for our clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AA Aakash A. Editor Mid-Market (51-1000 emp.) 5/26/2026 "Strong analytics platform with a learning curve" 4.5/5 What do you like best about Fullstory? Fullstory is a product used for session replay and behavioral analytics, so what people usually like best about it is how clearly it shows what users are actually doing on a website or app. A good concise answer you can use is: “What I like best about Fullstory is its ability to visually replay user sessions and provide clear insights into user behavior, helping quickly identify issues and improve the overall digital experience.” Review collected by and hosted on G2.com. What do you dislike about Fullstory? Fullstory is powerful, but users commonly mention a few downsides. A concise, balanced answer you can use: “What I dislike about Fullstory is that it can become expensive at scale, and the large amount of session data can feel overwhelming to filter and analyze. It also requires some time to learn how to use advanced features effectively.” Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Fullstory solves the problem of understanding how users actually interact with a website or app by providing session replay, behavior tracking, and user journey analytics. This helps by making it easy to identify usability issues, detect where users drop off, and improve the overall user experience. It benefits me by saving time in debugging user flows, improving product decisions with real behavior data, and helping prioritize fixes based on real user impact rather than assumptions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You page SV Stephen V. Technology Operations Manager Enterprise (\> 1000 emp.) 1/28/2026 "Excellent Customer Session Visibility for Faster Troubleshooting" 5/5 What do you like best about Fullstory? 1. Visual of the customer experience 2. All the technical information available in the background of the customers session that we can use for troubleshooting 3. The ability to identify if the issue is isolated or widespread and you can easily see all sessions or customers experiencing the same issue Review collected by and hosted on G2.com. What do you dislike about Fullstory? It can sometimes feel overwhelming with the number of features exposed to you immediately, but once you learn what it is all about you feel more comfortable. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? We never had a visual experience of what the customer was experiencing, with Full Story we are able to see exactly what the customer is experiencing along with all the technical information in the background that reduces the time needed to troubleshoot an issue. We were also not sure if an issue is isolated to a few people or widespread, Full Story gives us the ability to identify how widespread an issue is so we can assign the appropriate priority and resources to the investigation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic LA Lee A. Head of Product - Managing Mid-Market (51-1000 emp.) 1/22/2026 "Essential tool for understanding real customer behaviour" 4/5 What do you like best about Fullstory? The session replay quality and filtering capabilities are excellent. Being able to watch actual customer behaviour at scale rather than relying on aggregated metrics has fundamentally changed how we approach UX research. The search functionality lets us quickly isolate specific user segments or problematic journeys, which is invaluable for both understanding friction points and reproducing bugs that customers report. Review collected by and hosted on G2.com. What do you dislike about Fullstory? Honestly, our main limitation is that we're not fully utilising all the features available - that's more about our capacity than the tool itself. The platform has significantly more analytical capabilities than we currently leverage, though what we do use works very well for our needs. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? We use Fullstory primarily for product/UX research and bug reproduction. It's transformed how we diagnose customer-reported issues - instead of trying to reproduce problems based on written descriptions, we can watch exactly what happened in their session. This drastically reduces time-to-resolution. For UX research, being able to observe actual user behaviour in booking flows at scale reveals friction points that don't show up in traditional analytics. It's particularly valuable for understanding drop-off behaviour and edge cases that affect conversion. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Shantelle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shantelle L.") SL Shantelle L. Optimisation Specialist Enterprise (\> 1000 emp.) 4/20/2026 "Insightful, User-Friendly Platform with Unparalleled CSM Support" 4.5/5 What do you like best about Fullstory? Fullstory is an insightful, user-friendly tool that has greatly impacted quoteline improvements at Everyday Insurance. We receive unparalleled support from the CSM team - shout out to Alana Martino-Burke for going above and beyond to help with configuration and analysis. There are always new features demonstrating that the platform is industry-forward and constantly reviewing its usability. I recommend Fullstory as a behavioural tool to improve product, optimisation, compliance and QA. Review collected by and hosted on G2.com. What do you dislike about Fullstory? No way to capture exact screenshot of page, at the moment we have to keep refreshing the page capture until we receive the exact screen we want. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Finding bugs, optimisation improvement, product decisions and reflection Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Edward F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Edward F.") EF Edward F. Digital Analytics Manager Enterprise (\> 1000 emp.) 1/15/2026 "Invaluable Daily Insights for eCommerce—Big Picture Analytics with Nuanced CX Detail" 5/5 What do you like best about Fullstory? FullStory is an invaluable tool for our eCommerce and Digital Experience team. We use it daily for analytics, CX analysis, evaluating customer perception and acceptance of features, and analyzing our ongoing experimentation. This is an extremely rare SAS solution which allows you to both work simply with big picture ideas, and also subtle nuances only visible under microscope. Our FullStory representatives are outstanding. Our success manager and technical resource could not be better - they are responsive, thoughtful and fully engaged with us. Review collected by and hosted on G2.com. What do you dislike about Fullstory? As with any system used for technical analysis, it's critical you maximize a thorough integration. The more insight you can give FullStory through your implementation, the better (and simpler) the results will be. This is less a dislike and more a recognition that we have to do our part too. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? Understanding customer experience beyond the data. Analytics can often show us what is happening, but rarely why it is happening. FullStory unlocks the why through tools made to analyze and understand both large journeys and tiny CX moments. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Evan W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Evan W.") EW Evan W. Principal Digital Product Manager Enterprise (\> 1000 emp.) 1/14/2026 "Best-in-Class Insights on User Journeys, Backed by Fantastic Support" 5/5 What do you like best about Fullstory? Think that FullStory offers a best in class product that allows me to get a ton of insightful information about my websites, including user metrics, customer journeys, and points of friction. On top of that, my contacts at FullStory (Eric Miller and Ana Herd) as well as the rest of the company are fantastic to work with. They are always quick to respond to questions, they work with me to on new ideas, and always there to help me troubleshoot issues when they arise Review collected by and hosted on G2.com. What do you dislike about Fullstory? Not much to add overall. I just wish I could have multiple Orgs open at once, since I usually work on and look at several organizations over the course of the day. I’m sure there’s a technical reason that isn’t possible right now. Review collected by and hosted on G2.com. What problems is Fullstory solving and how is that benefiting you? I use it for multiple purposes: customer service, customer insights, and validating OKRs/measuring KPIs. From a customer service perspective, session replays let me review a customer’s session(s) and see the exact issue they’re reporting. That makes resolution faster, clearer, and more straightforward. As a customer insight tool, FullStory is excellent for measuring how customers use our product through individual metrics, funnels, heat maps, and journey maps. I especially like that I can chain multiple sessions together within funnels, so I can see full conversion rates for processes that aren’t always completed in a single sitting. Finally, for validation and measurement, it helps me test my hypotheses and evaluate the effectiveness of an implementation in an easy, visual way. It’s also something I can present to stakeholders in a format that’s simple for them to consume and understand. Review collected by and hosted on G2.com. 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