Top Free Digital Analytics Software

Check out our list of free Digital Analytics Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Digital Analytics Software to ensure you get the right product.

Top 10 Free Digital Analytics Software in 2021

  • Heap
  • Looker
  • Smartlook
  • Pendo
  • Siteimprove
  • Kissmetrics
  • Woopra
  • Semrush
  • Mouseflow

View Free Digital Analytics Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
Results: 46
(454)4.3 out of 5
Optimized for quick response

Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

It's very easy to quickly create a dashboard with charts and data. The interface looks great and is snappy. It is also fairly easy to integrate... Read review
I like that there is so many customize-able ways to find what info I need. I've been using Heap to track TOFU sales from organic social using UTM... Read review
(929)4.4 out of 5

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Teitur H.
As the main developer of the system at my company I appreciate how it supports many best practices and provides excellent documentation, such as... Read review
Looker's semantic mode, easy integrations with external applications and monthly product feature releases. Read review
(642)4.7 out of 5
Optimized for quick response

Smartlook is a qualitative analytics solution for websites and mobile apps helping over 280,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

Pedro F.
The feature we most use about Smartlook is the funnel recordings and the breakdowns by event properties. It makes it very easy for our marketing... Read review
The user interface and the simplicity of the tool Read review
(390)4.5 out of 5
Optimized for quick response

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

Pendo provides the best system for visualizing and understanding how an organization's customers use the products or services on the market. The... Read review
Pendo has made customer communication and analytics easier than ever to attain, analyze, and act upon. I love using Pendo every day and couldn't... Read review
(247)4.6 out of 5
Optimized for quick response

Optimize the way you manage and deliver your digital presence with an all-in-one solution. Today’s digital era presents demanding challenges. With Siteimprove, you can create higher quality content, promote inclusivity, drive better website traffic, measure performance, and work toward regulatory compliance–all from one place. Find out why more than 7,500 organizations around the world trust Siteimprove with their digital presence. Visit to get started.

We’ve worked with Siteimprove for many years and use it for both our internet and intranet. For us, Siteimprove is an essential tool. We use it... Read review
I've used SiteImprove since 2013. The QA suite alone is indispensable for managing a large Higher Ed with minimal support. I'm routinely using... Read review
(159)4.0 out of 5
Entry Level Price:From $500 Per Month

Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.

Sanjit M.
It is great to see where visitors click and move around on a website. To understand the customers is the best way to learn how to grow a business,... Read review
Power reports! Can slice and dice our data in endless ways. Read review
(166)4.4 out of 5
Entry Level Price:$0 per month

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offer

Akshat K.
The best thing is that I can identify the user that came through my link using custom URL like For every person, I... Read review
Jon W.
Woopra can be the single source of truth to store and analyze everything a customer has done. Custom schemas make it possible to let the system... Read review
(1,141)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

The training SEMrush provides is awesome and all of their tools are very easy to use Read review
SEO analytics is the best part of the product. Amount of information they can provide in enormous. You still have to know how to use this data and... Read review
(110)4.4 out of 5 is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use to: - Grow t

The user experience is top notch. The ability to go from an overview to seeing metrics based on post, author, or a slew of other categories at the... Read review
The live reporting on what content was doing well in the moment. Read review
(130)4.7 out of 5
Entry Level Price:$0 (free)

Mouseflow is a behavior analytics platform used by more than 165.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks through watching video recordings of their sessions. • Build 6 types of heatmaps for all your pages automatically to understand what is getting their attention. • Set up funnels to watch where and why your visitors drop. • Use form analytics to imp

For the price they charge, the tools you get to view heatmaps, see mouse movement recordings, and other basic analytics, is one of the best deals I... Read review
Simple interface, easy to use, stable app. Much cheaper than fancier alternatives Read review

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium we

I love the Live Heat Map feature. It allows me to see the source of the traffic in real time. Read review
Randy W.
Matomo is an incredible platform that is responsible for monitoring the activities of visitors, then show a pattern of how is their behavior on the... Read review
(107)4.4 out of 5
Optimized for quick response

UserIQ helps businesses realize the full value of customer success by equipping CS teams with the product analytics, customer insights, and user engagement tools needed to fight churn, grow their accounts, and align the entire business around their users’ needs.

Feeling empowered! In the past, our Product Marketing & Customer Success Teams were dependent upon developers to implement tours to orient new... Read review
Brandon K.
We get tons of value out of UserIQ but one of the more useful capabilities is to provide timely, personalize onboarding to our users without having... Read review
(72)4.5 out of 5
Entry Level Price:Free

Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info

Ease of Use, free to use, free trial , customer support Read review
It really is a wonderful and successful device that allows you to definitely communicative properly along with your buyers and demonstrate them and... Read review
(80)4.5 out of 5
Entry Level Price:$499 per month

Funnel is transforming digital marketing, putting Business-Ready Data at the fingertips of marketers so they always know with certainty what is really driving performance. Funnel’s Data Core, with its contextual data model, takes messy, siloed data from all sources and automatically generates Business-Ready Data that is fully harmonized, up-to-date and always ready to act upon. Funnel doesn’t require any coding or manual maintenance, giving marketers point-and-click control to continuously exp

I love the fact that Funnel allows you to essentially just combine all of your advertising data from all of the different advertising platforms you... Read review
ok. is POWERFUL. We use this for campaigns and cant imagine using anything else. This saved us multiple times, from a broken middle... Read review
(116)4.5 out of 5
Optimized for quick response

FullStory’s digital experience platform empowers businesses to continuously improve the digital customer experience across sites and apps. At the core of FullStory’s platform is a powerful analytics engine that connects digital interactions to the metrics that matter most to businesses. FullStory proactively surfaces top opportunities to optimize digital experience, enabling teams to understand issues, prioritize fixes, remediate bugs, and measure the impact of those changes. With FullStor

Alex S.
We have been using the free version for a while and it's been of great value. We're now undergoing a trial of certain Enterprise features to try... Read review
FullStory gives more than a glimpse into customer and prospect behavior. It can be used to identify site issues, identify user errors, and observe... Read review
(51)4.4 out of 5

Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust r

Almost instantaneous installation on our enterprise size news server grid. Our staff loved the up to the moment traffic feedback. We loved... Read review
(193)4.5 out of 5
Optimized for quick response

Mode helps companies make better decisions and answer new questions by unlocking the value in data. Mode’s collaborative analytics platform combines SQL, Python/R notebooks, interactive visualizations—both out-of-the-box and custom using HTML, CSS, and D3.js—and shareable live reports. Analysts, data professionals, and stakeholders can collaborate, analyze, and explore.

Easy visualization tools without having to throw things into Google Sheets or Excel Read review
Basic tutorials are extensive, and not primitive. Very good option if you want to revise something quickly and effectively. I loved analytics... Read review
(28)4.4 out of 5
Entry Level Price:$0 Forever

Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to De

Yusuf B.
Hitsteps are one of the best real-time analytics tracker I've ever come across all my years of using analytics software/plugins, I love the fact... Read review
Many functions are today offered for free. Not with Hitateps company Read review
(22)4.6 out of 5

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). With the great platform comes great customer care. From implementation and onboarding, through

Piwik is feature-rich, flexible, and a fantastic alternative to GA for those times when you must self-host all the data. Read review
Stephen H.
I am loathe to always use google analytics. My desire is to understand my website vistiors or customers not just hand over these statistics... Read review
(60)4.4 out of 5
Optimized for quick response

Indicative is the leading Customer Analytics platform that enables product and marketing teams to make informed decisions by thoroughly understanding and exploring user behavior across every touchpoint. Only Indicative connects directly to your data and excels at answering complex customer analytics questions in real-time without having to rely on data teams or SQL. Indicative provides actionable insights in seconds that empower teams to optimize customer engagement, increase conversion, and im

- fair price compared to alternatives - ability to do multipath funnel analysis with great visualizations - S3 integration, much better than using... Read review
Simon T.
Price is very cheap for amount of events you can track and features you can use. Indicative is not as mature as other product analytics platforms... Read review
(62)4.0 out of 5
Optimized for quick response

Today’s B2B organizations rely on accurate data to power their sales and marketing strategies -- KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmogra

Adam H.
I like that I see what I need to quickly and easily Read review
Julie F.
KickFire is a fantastic marketing tool for three main reasons. First, KickFire gives me instant data on who's visiting not only our website but... Read review
(22)4.8 out of 5
Entry Level Price:$0 Up to 15 client accounts

AI-powered alerts to protect your digital marketing ROI. Join us on our mission to help marketers be more awesome and happy.

Jean L.
In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you... Read review
Morphio's integration with Slack means you'll never miss anything. Not to mention its use of AI to detect "anomalies" in your marketing efforts.... Read review
(70)4.6 out of 5
Optimized for quick response
Entry Level Price:$0

Plytix gives your team a single source of truth to easily manage product information and get it to market faster and smarter! Plytix is designed to manage product content at scale. No more clunky spreadsheets with incomprehensible titles and outdated information. Companies can access up-to-date information on their full range of products and share that data with a few clicks of a button. What's more, you can get the same modules and features that big enterprise PIMs offer, at a lower cost.

Plytix is fast. Like, really fast. Database edits take no time at all. Search is fast and responsive. Everything is just fast. But that's not all... Read review
Leah H.
After reviewing quite a few similar products, Plytix (by far) beat the competition in so many ways. It's just the right amount of ease of use, but... Read review
(17)4.9 out of 5
Entry Level Price:$499 per month

Affise is a partnership marketing platform for brands, advertisers and agencies to automate and scale their partner relations via all possible performance marketing channels: traditional affiliates, influencers, networks and agencies. The synergy of technology and the long standing experience allows Affise’s clients to make partnerships manageable and revenue predictable marketing channel.

I love that Affise platform allows great costomization options, as well as the features that automate a lot of processes. It is also very... Read review
I love the user interface. It allows me to work the way I want to work. The options are clear and there is not a-lot of extra to distract you. I... Read review

AT Internet provides companies with a comprehensive, real-time, enterprise Digital Analytics solution. Its wide range of features, from multi-device analytics to user-experience optimization, helps companies to measure, analyse and visualise their data and digital performance.

Applications are great for all levels of users. The most basic user can start off right away with PDF reports or viewing dashboards and the most... Read review
(47)4.6 out of 5

Monsido is a powerful tool that works by scanning your website and finding errors and optimization opportunities which would have been otherwise overlooked. In addition to ADA accessibility issues, Monsido also finds broken links, misspellings, SEO issues, missing scripts, content policies, and more. Monsido is a leading Accessibility tool which finds Section 508 and WCAG 2.0/2.1 issues on your website and reports them all in a user-friendly dashboard. Monsido isn't just about finding problems t

I like the price for the features you get. Customer service is absolutely ideal. The product gets the job done. Read review
David B.
Great customer service. The bottom right hand of every screen has access to their chat, where you can ask any question you need to ask. And while... Read review
(27)4.7 out of 5
Entry Level Price:$99 mo.

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prio

After spending thousands of dollars on Facebook and other advertising mediums with very little return, I struggled to know what to do next. I was... Read review
(11)4.8 out of 5
Entry Level Price:49 month

Jepto is a Digital Marketing Intelligence and Automation platform. Get the most from your Marketing data with Machine Learning predictive forecasts of your KPIs and run automated Anomaly detection across your data. Create a range of automation jobs that constantly monitors your data and send alerts via Slack/Email/Zapier when your trigger is met. Track your Google or Facebook Advertising spend with smart notifications, budget rollover and spend predictions. Connect to: Facebook Ads, Google

Stuart H.
As an agency, we use Jepto for all of our clients to monitor KPI's, digital anomaly detection and to aid our marketing automation strategies. Not... Read review
Tony  C.
I love how it shows how on track you are for managing your ad spends. Read review
(17)4.1 out of 5

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to provide personalized and customized customer experiences, and meet key business and revenue goals. Countly empowers companies of any size or location to grow their business by helping them securely process billions of data po

Hammy H.
Really intuitive UX with easy-to-read display of complex information. Easily implemented solution, whether you're aiming to integrate it into a... Read review
Ajit P.
Countly is an enterprise mobile analytics and marketing platform. It provides tons of features: push notifications, realtime dashboard, session... Read review
(9)4.5 out of 5

Content analytics and editorial dashboards designed specifically for digital media. IO's real-time and historical dashboards empower content editors to streamline their data and to make faster and smarter decisions.

The userinterface is made well, you have lots of possibilities for tracking the behaviour of your websites visitor. The analtytics tool tracks... Read review
The elegance of such a powerful tool, has such a friendly interface and easy to use and configure, is striking. You just have to take a look at the... Read review