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Best Digital Analytics Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Analytics category.

In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Small Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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Featured Digital Analytics Software At A Glance

Free Plan Available:
Trackingplan
Sponsored
Trackingplan
Best for Mid-Market:
Google Analytics
Google Analytics
Best for Enterprise:
Google Analytics
Google Analytics
Highest User Satisfaction:
Google Analytics
Google Analytics
Best Free Software:
Pendo
Pendo
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Best for Enterprise:
Google Analytics
Google Analytics
Highest User Satisfaction:
Google Analytics
Google Analytics
Best Free Software:
Pendo
Pendo

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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74 Listings in Small Business Digital Analytics Available

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    G2 Score
Google Analytics
(6,681)4.5 out of 5
15th Easiest To Use in Digital Analytics software
View top Consulting Services for Google Analytics
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

    Users
    • Owner
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    179
    Analytics
    146
    Ease of Use
    139
    Easy Integrations
    94
    Data Analysis
    76
    Cons
    Learning Curve
    91
    Learning Difficulty
    60
    Complexity
    58
    Not Intuitive
    49
    Steep Learning Curve
    49
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Analytics features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,726,776 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

Users
  • Owner
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
Google Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
179
Analytics
146
Ease of Use
139
Easy Integrations
94
Data Analysis
76
Cons
Learning Curve
91
Learning Difficulty
60
Complexity
58
Not Intuitive
49
Steep Learning Curve
49
View All Pros and Cons
Google Analytics features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,726,776 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Semrush
(3,299)4.5 out of 5
9th Easiest To Use in Digital Analytics software
View top Consulting Services for Semrush
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 62% Small-Business
    • 27% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SEMrush is an all-in-one SEO tool that offers features such as keyword research, competitor analysis, site audits, and content optimization.
    • Reviewers appreciate the comprehensive set of features, user-friendly interface, and the ability to consolidate various SEO tasks into one platform.
    • Reviewers mentioned the high cost, especially for smaller teams or individual users, and the steep learning curve due to the number of features available.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    671
    Ease of Use
    652
    Keyword Research
    596
    Helpful
    560
    SEO Optimization
    547
    Cons
    Expensive
    456
    High Pricing
    399
    High Costs
    347
    Pricing Issues
    282
    Learning Curve
    246
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Semrush features and usability ratings that predict user satisfaction
    8.4
    Sessions - Digital Analytics
    Average: 8.7
    8.2
    Engagement
    Average: 8.6
    8.2
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    307,426 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 62% Small-Business
  • 27% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SEMrush is an all-in-one SEO tool that offers features such as keyword research, competitor analysis, site audits, and content optimization.
  • Reviewers appreciate the comprehensive set of features, user-friendly interface, and the ability to consolidate various SEO tasks into one platform.
  • Reviewers mentioned the high cost, especially for smaller teams or individual users, and the steep learning curve due to the number of features available.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
671
Ease of Use
652
Keyword Research
596
Helpful
560
SEO Optimization
547
Cons
Expensive
456
High Pricing
399
High Costs
347
Pricing Issues
282
Learning Curve
246
View All Pros and Cons
Semrush features and usability ratings that predict user satisfaction
8.4
Sessions - Digital Analytics
Average: 8.7
8.2
Engagement
Average: 8.6
8.2
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
307,426 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®
G2 Advertising
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PostHog
(1,034)4.5 out of 5
5th Easiest To Use in Digital Analytics software
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

    Users
    • Software Engineer
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 77% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • PostHog Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    229
    Easy Setup
    185
    Analytics
    179
    Insights
    151
    Session Recordings
    138
    Cons
    Learning Curve
    115
    Steep Learning Curve
    92
    Complexity
    64
    Confusion
    64
    Missing Features
    64
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • PostHog features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    PostHog
    Company Website
    Year Founded
    2020
    HQ Location
    San Francisco, US
    Twitter
    @posthog
    18,934 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    167 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

Users
  • Software Engineer
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 77% Small-Business
  • 16% Mid-Market
PostHog Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
229
Easy Setup
185
Analytics
179
Insights
151
Session Recordings
138
Cons
Learning Curve
115
Steep Learning Curve
92
Complexity
64
Confusion
64
Missing Features
64
View All Pros and Cons
PostHog features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
PostHog
Company Website
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@posthog
18,934 Twitter followers
LinkedIn® Page
www.linkedin.com
167 employees on LinkedIn®
LogRocket
(2,307)4.6 out of 5
10th Easiest To Use in Digital Analytics software
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    394
    Ease of Use
    307
    User Insights
    213
    User Behavior Tracking
    205
    Insights
    203
    Cons
    Session Management
    151
    Expensive
    81
    Filtering Issues
    79
    Missing Features
    79
    Search Difficulty
    70
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • LogRocket features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.0
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    LogRocket, Inc.
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,857 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    503 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
394
Ease of Use
307
User Insights
213
User Behavior Tracking
205
Insights
203
Cons
Session Management
151
Expensive
81
Filtering Issues
79
Missing Features
79
Search Difficulty
70
View All Pros and Cons
LogRocket features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.0
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
LogRocket, Inc.
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,857 Twitter followers
LinkedIn® Page
www.linkedin.com
503 employees on LinkedIn®
Google Analytics 360
(597)4.4 out of 5
View top Consulting Services for Google Analytics 360
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolida

    Users
    • Owner
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 51% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Google Analytics 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    7
    Easy Integrations
    4
    Data Analysis
    3
    Ease of Use
    3
    Reporting
    3
    Cons
    Complex Features
    3
    Complexity
    3
    Learning Curve
    3
    Cluttered Interface
    1
    Complex Setup
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Google Analytics 360 features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.6
    Trending
    Average: 8.4
    8.5
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,726,776 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolida

Users
  • Owner
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 51% Small-Business
  • 32% Mid-Market
Google Analytics 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
7
Easy Integrations
4
Data Analysis
3
Ease of Use
3
Reporting
3
Cons
Complex Features
3
Complexity
3
Learning Curve
3
Cluttered Interface
1
Complex Setup
1
View All Pros and Cons
Google Analytics 360 features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.6
Trending
Average: 8.4
8.5
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,726,776 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Adobe Analytics
(1,147)4.2 out of 5
Optimized for quick response
View top Consulting Services for Adobe Analytics
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 42% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    67
    Ease of Use
    65
    Analytics
    64
    Features
    52
    Reporting
    31
    Cons
    Learning Curve
    37
    Expensive
    20
    Steep Learning Curve
    19
    Slow Performance
    18
    Difficult Learning
    14
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Adobe Analytics features and usability ratings that predict user satisfaction
    8.6
    Sessions - Digital Analytics
    Average: 8.7
    8.4
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    957,510 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 42% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
67
Ease of Use
65
Analytics
64
Features
52
Reporting
31
Cons
Learning Curve
37
Expensive
20
Steep Learning Curve
19
Slow Performance
18
Difficult Learning
14
View All Pros and Cons
Adobe Analytics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
8.4
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
957,510 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Lucky Orange
(348)4.6 out of 5
2nd Easiest To Use in Digital Analytics software
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 82% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Lucky Orange Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    52
    Ease of Use
    48
    Session Replay
    42
    Heatmaps
    37
    User Behavior Tracking
    36
    Cons
    Recording Issues
    20
    Expensive
    15
    Plan Limitations
    13
    Learning Curve
    12
    Steep Learning Curve
    11
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Lucky Orange features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Lucky Orange
    Company Website
    Year Founded
    2012
    HQ Location
    Overland Park, KS
    Twitter
    @luckyorange
    10,657 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 82% Small-Business
  • 12% Mid-Market
Lucky Orange Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
52
Ease of Use
48
Session Replay
42
Heatmaps
37
User Behavior Tracking
36
Cons
Recording Issues
20
Expensive
15
Plan Limitations
13
Learning Curve
12
Steep Learning Curve
11
View All Pros and Cons
Lucky Orange features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Lucky Orange
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,657 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
Hotjar
(337)4.3 out of 5
View top Consulting Services for Hotjar
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

    Users
    • Product Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 52% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Hotjar Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Features
    11
    Heatmaps
    10
    Helpful
    10
    Session Replay
    9
    Cons
    Recording Issues
    4
    Difficult Filtering
    3
    Expensive
    3
    Filtering Issues
    3
    Inadequate Filtering
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Hotjar features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    8.9
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Contentsquare
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,588 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,742 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

Users
  • Product Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 52% Small-Business
  • 37% Mid-Market
Hotjar Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Features
11
Heatmaps
10
Helpful
10
Session Replay
9
Cons
Recording Issues
4
Difficult Filtering
3
Expensive
3
Filtering Issues
3
Inadequate Filtering
3
View All Pros and Cons
Hotjar features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Contentsquare
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,588 Twitter followers
LinkedIn® Page
www.linkedin.com
1,742 employees on LinkedIn®
ConvertCart
(37)4.7 out of 5
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

    Users
    No information available
    Industries
    • Retail
    • Health, Wellness and Fitness
    Market Segment
    • 86% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • ConvertCart Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Conversion Optimization
    6
    Conversion Rate
    5
    Customer Support
    5
    Positive Experience
    5
    Customer Insights
    4
    Cons
    Slow Loading
    2
    Slow Performance
    2
    Complex Features
    1
    Difficult Learning
    1
    Expensive
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • ConvertCart features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    9.3
    Engagement
    Average: 8.6
    9.3
    Trending
    Average: 8.4
    10.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    ConvertCart
    HQ Location
    Bengaluru, Karnataka
    Twitter
    @ConvertCart
    488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    142 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

Users
No information available
Industries
  • Retail
  • Health, Wellness and Fitness
Market Segment
  • 86% Small-Business
  • 14% Mid-Market
ConvertCart Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Conversion Optimization
6
Conversion Rate
5
Customer Support
5
Positive Experience
5
Customer Insights
4
Cons
Slow Loading
2
Slow Performance
2
Complex Features
1
Difficult Learning
1
Expensive
1
View All Pros and Cons
ConvertCart features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
9.3
Engagement
Average: 8.6
9.3
Trending
Average: 8.4
10.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
ConvertCart
HQ Location
Bengaluru, Karnataka
Twitter
@ConvertCart
488 Twitter followers
LinkedIn® Page
www.linkedin.com
142 employees on LinkedIn®
Amplitude Analytics
(2,761)4.5 out of 5
Optimized for quick response
View top Consulting Services for Amplitude Analytics
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 45% Mid-Market
    • 31% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Amplitude Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    273
    Ease of Use
    248
    Analytics
    206
    Intuitive
    128
    Reporting
    103
    Cons
    Learning Curve
    118
    Steep Learning Curve
    117
    Complex Features
    54
    Missing Features
    53
    Expensive
    50
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Amplitude Analytics features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Amplitude
    Company Website
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @Amplitude_HQ
    22,290 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    965 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 45% Mid-Market
  • 31% Small-Business
Amplitude Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
273
Ease of Use
248
Analytics
206
Intuitive
128
Reporting
103
Cons
Learning Curve
118
Steep Learning Curve
117
Complex Features
54
Missing Features
53
Expensive
50
View All Pros and Cons
Amplitude Analytics features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
22,290 Twitter followers
LinkedIn® Page
www.linkedin.com
965 employees on LinkedIn®
Looker
(1,599)4.4 out of 5
8th Easiest To Use in Digital Analytics software
View top Consulting Services for Looker
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker is a data analytics tool that transforms raw data into shareable dashboards and reports, with a powerful modeling layer, LookML, for consistent and scalable reporting.
    • Users like Looker's flexibility, its ability to create interactive, real-time dashboards, and its seamless integration with modern data warehouses and Google Cloud services.
    • Users experienced a steep learning curve with LookML, slower dashboard load times with large datasets, and found the cost to be high for smaller organizations.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    200
    Data Visualization
    113
    Easy Integrations
    100
    Insights
    98
    Integrations
    96
    Cons
    Learning Curve
    76
    Slow Loading
    60
    Slow Performance
    51
    Poor Visualization
    48
    Learning Difficulty
    47
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Looker features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    9.2
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,726,776 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,935 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker is a data analytics tool that transforms raw data into shareable dashboards and reports, with a powerful modeling layer, LookML, for consistent and scalable reporting.
  • Users like Looker's flexibility, its ability to create interactive, real-time dashboards, and its seamless integration with modern data warehouses and Google Cloud services.
  • Users experienced a steep learning curve with LookML, slower dashboard load times with large datasets, and found the cost to be high for smaller organizations.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
200
Data Visualization
113
Easy Integrations
100
Insights
98
Integrations
96
Cons
Learning Curve
76
Slow Loading
60
Slow Performance
51
Poor Visualization
48
Learning Difficulty
47
View All Pros and Cons
Looker features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
9.2
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,726,776 Twitter followers
LinkedIn® Page
www.linkedin.com
325,935 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Swydo
(110)4.6 out of 5
7th Easiest To Use in Digital Analytics software
Entry Level Price:Starting at $69.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

    Users
    • Digital Marketing Manager
    • Director
    Industries
    • Marketing and Advertising
    Market Segment
    • 83% Small-Business
    • 11% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Swydo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Customer Support
    25
    Time-saving
    24
    Helpful
    22
    Integrations
    22
    Cons
    Expensive
    8
    Limited Customization
    6
    Missing Features
    6
    Expensive Pricing
    3
    Integration Issues
    3
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Swydo features and usability ratings that predict user satisfaction
    9.2
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Swydo
    Year Founded
    2013
    HQ Location
    Hilversum, NL
    Twitter
    @swydo
    1,361 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

Users
  • Digital Marketing Manager
  • Director
Industries
  • Marketing and Advertising
Market Segment
  • 83% Small-Business
  • 11% Mid-Market
Swydo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Customer Support
25
Time-saving
24
Helpful
22
Integrations
22
Cons
Expensive
8
Limited Customization
6
Missing Features
6
Expensive Pricing
3
Integration Issues
3
View All Pros and Cons
Swydo features and usability ratings that predict user satisfaction
9.2
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Swydo
Year Founded
2013
HQ Location
Hilversum, NL
Twitter
@swydo
1,361 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Dataslayer.ai
(301)4.8 out of 5
Optimized for quick response
4th Easiest To Use in Digital Analytics software
Entry Level Price:€29.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 63% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Dataslayer.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    32
    Customer Support
    24
    Integrations
    20
    Connectors
    14
    Connectors Quantity
    13
    Cons
    Missing Features
    7
    Integration Issues
    6
    Lack of Information
    6
    Error Clarity
    5
    Error Handling
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Dataslayer.ai features and usability ratings that predict user satisfaction
    9.3
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    9.1
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Softpoint Consultores
    Company Website
    Year Founded
    2007
    HQ Location
    Madrid, ES
    Twitter
    @Dataslayers
    241 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 63% Small-Business
  • 30% Mid-Market
Dataslayer.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
32
Customer Support
24
Integrations
20
Connectors
14
Connectors Quantity
13
Cons
Missing Features
7
Integration Issues
6
Lack of Information
6
Error Clarity
5
Error Handling
5
View All Pros and Cons
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
9.1
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Softpoint Consultores
Company Website
Year Founded
2007
HQ Location
Madrid, ES
Twitter
@Dataslayers
241 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®
HockeyStack
(77)4.6 out of 5
Optimized for quick response
Entry Level Price:Starting at $2,200.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 60% Mid-Market
    • 36% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HockeyStack Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Analytics
    19
    Insights
    19
    Ease of Use
    15
    Helpful
    14
    Attribution Accuracy
    11
    Cons
    Learning Curve
    11
    Steep Learning Curve
    8
    Complexity
    5
    Missing Features
    5
    Time-Consuming
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HockeyStack features and usability ratings that predict user satisfaction
    9.1
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.9
    Trending
    Average: 8.4
    9.8
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HockeyStack
    Company Website
    Year Founded
    2021
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    100 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HockeyStack enables marketing teams to drive pipeline efficiently and sales teams to close deals faster with modern attribution, holistic buyer journeys, and account insights.

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 60% Mid-Market
  • 36% Small-Business
HockeyStack Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Analytics
19
Insights
19
Ease of Use
15
Helpful
14
Attribution Accuracy
11
Cons
Learning Curve
11
Steep Learning Curve
8
Complexity
5
Missing Features
5
Time-Consuming
5
View All Pros and Cons
HockeyStack features and usability ratings that predict user satisfaction
9.1
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
9.8
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
HockeyStack
Company Website
Year Founded
2021
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
100 employees on LinkedIn®
MonsterInsights
(36)4.4 out of 5
14th Easiest To Use in Digital Analytics software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MonsterInsights is a Google Analytics plugin for WordPress, designed to simplify the integration and utilization of analytics on your website. With over 3 million active installations, it enables user

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 83% Small-Business
    • 8% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MonsterInsights Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Insights
    2
    Customer Support
    1
    Easy Setup
    1
    Implementation Ease
    1
    Cons
    Expensive
    2
    Limited Features
    1
    Missing Features
    1
    Product Limitations
    1
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MonsterInsights features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MonsterInsights
    HQ Location
    West Palm Beach, US
    Twitter
    @monsterinsights
    3,864 Twitter followers
    LinkedIn® Page
    ai.linkedin.com
    7 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MonsterInsights is a Google Analytics plugin for WordPress, designed to simplify the integration and utilization of analytics on your website. With over 3 million active installations, it enables user

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 83% Small-Business
  • 8% Mid-Market
MonsterInsights Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Insights
2
Customer Support
1
Easy Setup
1
Implementation Ease
1
Cons
Expensive
2
Limited Features
1
Missing Features
1
Product Limitations
1
View All Pros and Cons
MonsterInsights features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
MonsterInsights
HQ Location
West Palm Beach, US
Twitter
@monsterinsights
3,864 Twitter followers
LinkedIn® Page
ai.linkedin.com
7 employees on LinkedIn®
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