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Best Digital Analytics Software for Small Business

Alanna Iwuh
A
Researched and written by Alanna Iwuh

Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Analytics category.

In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Small Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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73 Listings in Small Business Digital Analytics Available

(6,620)4.5 out of 5
13th Easiest To Use in Digital Analytics software
View top Consulting Services for Google Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

    Users
    • Owner
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 60% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    157
    Analytics
    127
    Ease of Use
    117
    Easy Integrations
    87
    Data Analysis
    66
    Cons
    Learning Curve
    79
    Learning Difficulty
    50
    Complexity
    49
    Steep Learning Curve
    48
    Complex Features
    44
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Analytics features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    8.8
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    8.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digit

Users
  • Owner
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 60% Small-Business
  • 29% Mid-Market
Google Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
157
Analytics
127
Ease of Use
117
Easy Integrations
87
Data Analysis
66
Cons
Learning Curve
79
Learning Difficulty
50
Complexity
49
Steep Learning Curve
48
Complex Features
44
Google Analytics features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
8.8
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
8.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(3,041)4.5 out of 5
8th Easiest To Use in Digital Analytics software
View top Consulting Services for Semrush
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

    Users
    • Marketing Manager
    • Digital Marketing Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Semrush is a comprehensive SEO toolkit that provides a range of features including keyword research, site audits, competitor analysis, and backlink tracking.
    • Reviewers frequently mention the intuitive user interface, reliable data, and the convenience of having all essential SEO tools integrated into one platform, which enhances their workflow and efficiency.
    • Reviewers experienced challenges with the high pricing, especially for small businesses and freelancers, and some found the vast amount of data and tools overwhelming for beginners.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Semrush Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    561
    Ease of Use
    531
    Keyword Research
    496
    Helpful
    463
    SEO Optimization
    456
    Cons
    Expensive
    379
    High Pricing
    340
    High Costs
    287
    Pricing Issues
    220
    Learning Curve
    210
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Semrush features and usability ratings that predict user satisfaction
    8.4
    Sessions - Digital Analytics
    Average: 8.7
    8.3
    Engagement
    Average: 8.6
    8.2
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Semrush
    Company Website
    Year Founded
    2008
    HQ Location
    Boston, MA
    Twitter
    @semrush
    304,195 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campa

Users
  • Marketing Manager
  • Digital Marketing Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Semrush is a comprehensive SEO toolkit that provides a range of features including keyword research, site audits, competitor analysis, and backlink tracking.
  • Reviewers frequently mention the intuitive user interface, reliable data, and the convenience of having all essential SEO tools integrated into one platform, which enhances their workflow and efficiency.
  • Reviewers experienced challenges with the high pricing, especially for small businesses and freelancers, and some found the vast amount of data and tools overwhelming for beginners.
Semrush Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
561
Ease of Use
531
Keyword Research
496
Helpful
463
SEO Optimization
456
Cons
Expensive
379
High Pricing
340
High Costs
287
Pricing Issues
220
Learning Curve
210
Semrush features and usability ratings that predict user satisfaction
8.4
Sessions - Digital Analytics
Average: 8.7
8.3
Engagement
Average: 8.6
8.2
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Semrush
Company Website
Year Founded
2008
HQ Location
Boston, MA
Twitter
@semrush
304,195 Twitter followers
LinkedIn® Page
www.linkedin.com
2,261 employees on LinkedIn®

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(996)4.5 out of 5
5th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

    Users
    • Software Engineer
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 78% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • PostHog Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    220
    Easy Setup
    181
    Analytics
    172
    Insights
    149
    Session Recordings
    131
    Cons
    Learning Curve
    108
    Steep Learning Curve
    90
    Missing Features
    62
    Complexity
    60
    Confusion
    58
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • PostHog features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    PostHog
    Company Website
    Year Founded
    2020
    HQ Location
    San Francisco, US
    Twitter
    @posthog
    18,196 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    124 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments

Users
  • Software Engineer
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 78% Small-Business
  • 16% Mid-Market
PostHog Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
220
Easy Setup
181
Analytics
172
Insights
149
Session Recordings
131
Cons
Learning Curve
108
Steep Learning Curve
90
Missing Features
62
Complexity
60
Confusion
58
PostHog features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
PostHog
Company Website
Year Founded
2020
HQ Location
San Francisco, US
Twitter
@posthog
18,196 Twitter followers
LinkedIn® Page
www.linkedin.com
124 employees on LinkedIn®
(2,246)4.6 out of 5
7th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

    Users
    • Software Engineer
    • CTO
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 61% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • LogRocket Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Session Replay
    400
    Ease of Use
    311
    User Insights
    212
    User Behavior Tracking
    207
    Insights
    204
    Cons
    Session Management
    152
    Missing Features
    85
    Expensive
    84
    Filtering Issues
    79
    Search Difficulty
    70
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • LogRocket features and usability ratings that predict user satisfaction
    8.9
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.0
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2016
    HQ Location
    Boston, Massachusetts
    Twitter
    @LogRocket
    14,933 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    519 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Users
  • Software Engineer
  • CTO
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 61% Small-Business
  • 29% Mid-Market
LogRocket Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Session Replay
400
Ease of Use
311
User Insights
212
User Behavior Tracking
207
Insights
204
Cons
Session Management
152
Missing Features
85
Expensive
84
Filtering Issues
79
Search Difficulty
70
LogRocket features and usability ratings that predict user satisfaction
8.9
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.0
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2016
HQ Location
Boston, Massachusetts
Twitter
@LogRocket
14,933 Twitter followers
LinkedIn® Page
www.linkedin.com
519 employees on LinkedIn®
(594)4.4 out of 5
View top Consulting Services for Google Analytics 360
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

    Users
    • Owner
    • Manager
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 51% Small-Business
    • 31% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Analytics 360 Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    6
    Data Analysis
    3
    Easy Integrations
    3
    Analytics
    2
    Ease of Use
    2
    Cons
    Complex Features
    3
    Complexity
    2
    Learning Curve
    2
    Cluttered Interface
    1
    Difficult Learning
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Analytics 360 features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.6
    Trending
    Average: 8.4
    8.4
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium

Users
  • Owner
  • Manager
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 51% Small-Business
  • 31% Mid-Market
Google Analytics 360 Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
6
Data Analysis
3
Easy Integrations
3
Analytics
2
Ease of Use
2
Cons
Complex Features
3
Complexity
2
Learning Curve
2
Cluttered Interface
1
Difficult Learning
1
Google Analytics 360 features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.6
Trending
Average: 8.4
8.4
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(334)4.6 out of 5
3rd Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 84% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Lucky Orange Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    56
    Ease of Use
    51
    Session Replay
    45
    Heatmaps
    38
    User Behavior Tracking
    37
    Cons
    Recording Issues
    20
    Expensive
    16
    Learning Curve
    12
    Plan Limitations
    12
    Dashboard Issues
    11
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Lucky Orange features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.6
    Engagement
    Average: 8.6
    8.5
    Trending
    Average: 8.4
    9.2
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Overland Park, KS
    Twitter
    @luckyorange
    10,721 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    21 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Lucky Orange’s powerful suite of website analytics tools including website heatmaps and session recordings coupled with its Discovery AI assistant make it easy to pinpoint opportunities to optimize yo

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 84% Small-Business
  • 12% Mid-Market
Lucky Orange Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
56
Ease of Use
51
Session Replay
45
Heatmaps
38
User Behavior Tracking
37
Cons
Recording Issues
20
Expensive
16
Learning Curve
12
Plan Limitations
12
Dashboard Issues
11
Lucky Orange features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.6
Engagement
Average: 8.6
8.5
Trending
Average: 8.4
9.2
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2012
HQ Location
Overland Park, KS
Twitter
@luckyorange
10,721 Twitter followers
LinkedIn® Page
www.linkedin.com
21 employees on LinkedIn®
(1,126)4.2 out of 5
Optimized for quick response
View top Consulting Services for Adobe Analytics
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

    Users
    • Data Analyst
    • Analyst
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 43% Enterprise
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Adobe Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    58
    Insights
    58
    Analytics
    55
    Features
    46
    Reporting
    28
    Cons
    Learning Curve
    31
    Expensive
    18
    Slow Performance
    17
    Steep Learning Curve
    14
    Slow Loading
    13
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Adobe Analytics features and usability ratings that predict user satisfaction
    8.6
    Sessions - Digital Analytics
    Average: 8.7
    8.4
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Adobe
    Company Website
    Year Founded
    1982
    HQ Location
    San Jose, CA
    Twitter
    @Adobe
    958,655 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    41,406 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From di

Users
  • Data Analyst
  • Analyst
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 43% Enterprise
  • 29% Mid-Market
Adobe Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
58
Insights
58
Analytics
55
Features
46
Reporting
28
Cons
Learning Curve
31
Expensive
18
Slow Performance
17
Steep Learning Curve
14
Slow Loading
13
Adobe Analytics features and usability ratings that predict user satisfaction
8.6
Sessions - Digital Analytics
Average: 8.7
8.4
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Adobe
Company Website
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
958,655 Twitter followers
LinkedIn® Page
www.linkedin.com
41,406 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

    Users
    • Product Manager
    • Digital Marketing Specialist
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 51% Small-Business
    • 38% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Hotjar Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    12
    Features
    11
    Heatmaps
    10
    Helpful
    10
    Session Replay
    9
    Cons
    Recording Issues
    4
    Difficult Filtering
    3
    Expensive
    3
    Filtering Issues
    3
    Inadequate Filtering
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Hotjar features and usability ratings that predict user satisfaction
    8.7
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    8.9
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Paris
    Twitter
    @Contentsquare
    6,619 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,813 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Hotjar, part of the Contentsquare group, provides Product Experience Insights that show how users behave and what they feel strongly about, so product teams can deliver real value to them.

Users
  • Product Manager
  • Digital Marketing Specialist
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 51% Small-Business
  • 38% Mid-Market
Hotjar Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
12
Features
11
Heatmaps
10
Helpful
10
Session Replay
9
Cons
Recording Issues
4
Difficult Filtering
3
Expensive
3
Filtering Issues
3
Inadequate Filtering
3
Hotjar features and usability ratings that predict user satisfaction
8.7
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
8.9
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Year Founded
2012
HQ Location
Paris
Twitter
@Contentsquare
6,619 Twitter followers
LinkedIn® Page
www.linkedin.com
1,813 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

    Users
    No information available
    Industries
    • Retail
    • Health, Wellness and Fitness
    Market Segment
    • 86% Small-Business
    • 14% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • ConvertCart Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Conversion Optimization
    6
    Conversion Rate
    5
    Customer Support
    5
    Positive Experience
    5
    Customer Insights
    4
    Cons
    Slow Loading
    2
    Slow Performance
    2
    Complex Features
    1
    Difficult Learning
    1
    Expensive
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • ConvertCart features and usability ratings that predict user satisfaction
    9.0
    Sessions - Digital Analytics
    Average: 8.7
    9.3
    Engagement
    Average: 8.6
    9.3
    Trending
    Average: 8.4
    10.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    HQ Location
    Bengaluru, Karnataka
    Twitter
    @ConvertCart
    488 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    146 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

ConvertCart helps online businesses deliver outstanding experiences to customers throughout their journey—build lasting relations with them—and drive more revenue. 500+ brands across 35 countries, in

Users
No information available
Industries
  • Retail
  • Health, Wellness and Fitness
Market Segment
  • 86% Small-Business
  • 14% Mid-Market
ConvertCart Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Conversion Optimization
6
Conversion Rate
5
Customer Support
5
Positive Experience
5
Customer Insights
4
Cons
Slow Loading
2
Slow Performance
2
Complex Features
1
Difficult Learning
1
Expensive
1
ConvertCart features and usability ratings that predict user satisfaction
9.0
Sessions - Digital Analytics
Average: 8.7
9.3
Engagement
Average: 8.6
9.3
Trending
Average: 8.4
10.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
HQ Location
Bengaluru, Karnataka
Twitter
@ConvertCart
488 Twitter followers
LinkedIn® Page
www.linkedin.com
146 employees on LinkedIn®
(1,580)4.4 out of 5
9th Easiest To Use in Digital Analytics software
View top Consulting Services for Looker
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

    Users
    • Data Analyst
    • Data Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 60% Mid-Market
    • 20% Enterprise
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Looker is a data visualization tool that allows users to explore and understand data, create customizable dashboards and reports, and integrate with various data sources.
    • Users like Looker's flexibility in data visualization, its integration with other systems such as Salesforce, and its ability to make complex analytics easy through its powerful data modeling layer, LookML.
    • Users reported that the user interface and user experience feel outdated, the learning curve for LookML can be tough, and the platform can be slow when handling large datasets.
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Looker Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    189
    Data Visualization
    107
    Easy Integrations
    98
    Integrations
    96
    Insights
    88
    Cons
    Learning Curve
    70
    Slow Loading
    63
    Slow Performance
    49
    Poor Visualization
    48
    Missing Features
    47
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Looker features and usability ratings that predict user satisfaction
    8.8
    Sessions - Digital Analytics
    Average: 8.7
    8.7
    Engagement
    Average: 8.6
    9.2
    Trending
    Average: 8.4
    8.9
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Company Website
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    31,508,752 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    325,307 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metr

Users
  • Data Analyst
  • Data Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 60% Mid-Market
  • 20% Enterprise
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Looker is a data visualization tool that allows users to explore and understand data, create customizable dashboards and reports, and integrate with various data sources.
  • Users like Looker's flexibility in data visualization, its integration with other systems such as Salesforce, and its ability to make complex analytics easy through its powerful data modeling layer, LookML.
  • Users reported that the user interface and user experience feel outdated, the learning curve for LookML can be tough, and the platform can be slow when handling large datasets.
Looker Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
189
Data Visualization
107
Easy Integrations
98
Integrations
96
Insights
88
Cons
Learning Curve
70
Slow Loading
63
Slow Performance
49
Poor Visualization
48
Missing Features
47
Looker features and usability ratings that predict user satisfaction
8.8
Sessions - Digital Analytics
Average: 8.7
8.7
Engagement
Average: 8.6
9.2
Trending
Average: 8.4
8.9
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Google
Company Website
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
31,508,752 Twitter followers
LinkedIn® Page
www.linkedin.com
325,307 employees on LinkedIn®
(297)4.8 out of 5
Optimized for quick response
4th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Starting at €25.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

    Users
    • CEO
    • Marketing Manager
    Industries
    • Marketing and Advertising
    • Retail
    Market Segment
    • 64% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Dataslayer.ai Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    31
    Customer Support
    26
    Integrations
    18
    Reporting
    13
    Simple
    13
    Cons
    Integration Issues
    7
    Missing Features
    7
    Lack of Information
    6
    Error Clarity
    5
    Error Handling
    5
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Dataslayer.ai features and usability ratings that predict user satisfaction
    9.3
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    9.1
    Trending
    Average: 8.4
    9.3
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2007
    HQ Location
    Madrid, ES
    Twitter
    @Dataslayers
    241 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    11 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, L

Users
  • CEO
  • Marketing Manager
Industries
  • Marketing and Advertising
  • Retail
Market Segment
  • 64% Small-Business
  • 30% Mid-Market
Dataslayer.ai Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
31
Customer Support
26
Integrations
18
Reporting
13
Simple
13
Cons
Integration Issues
7
Missing Features
7
Lack of Information
6
Error Clarity
5
Error Handling
5
Dataslayer.ai features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
9.1
Trending
Average: 8.4
9.3
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Company Website
Year Founded
2007
HQ Location
Madrid, ES
Twitter
@Dataslayers
241 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®
(2,618)4.5 out of 5
Optimized for quick response
View top Consulting Services for Amplitude Analytics
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

    Users
    • Product Manager
    • Software Engineer
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 46% Mid-Market
    • 32% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Amplitude Analytics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Insights
    263
    Ease of Use
    243
    Analytics
    200
    Intuitive
    122
    Reporting
    103
    Cons
    Learning Curve
    109
    Steep Learning Curve
    109
    Complex Features
    52
    Missing Features
    52
    Not Intuitive
    50
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Amplitude Analytics features and usability ratings that predict user satisfaction
    8.5
    Sessions - Digital Analytics
    Average: 8.7
    8.5
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    8.7
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amplitude
    Company Website
    Year Founded
    2012
    HQ Location
    San Francisco, CA
    Twitter
    @Amplitude_HQ
    21,854 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    961 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It ser

Users
  • Product Manager
  • Software Engineer
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 46% Mid-Market
  • 32% Small-Business
Amplitude Analytics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Insights
263
Ease of Use
243
Analytics
200
Intuitive
122
Reporting
103
Cons
Learning Curve
109
Steep Learning Curve
109
Complex Features
52
Missing Features
52
Not Intuitive
50
Amplitude Analytics features and usability ratings that predict user satisfaction
8.5
Sessions - Digital Analytics
Average: 8.7
8.5
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
8.7
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
21,854 Twitter followers
LinkedIn® Page
www.linkedin.com
961 employees on LinkedIn®
(104)4.6 out of 5
10th Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Starting at $69.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

    Users
    • Digital Marketing Manager
    • Director
    Industries
    • Marketing and Advertising
    Market Segment
    • 86% Small-Business
    • 12% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Swydo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    40
    Customer Support
    25
    Time-saving
    24
    Helpful
    22
    Integrations
    22
    Cons
    Expensive
    8
    Limited Customization
    6
    Missing Features
    6
    Expensive Pricing
    3
    Integration Issues
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Swydo features and usability ratings that predict user satisfaction
    9.2
    Sessions - Digital Analytics
    Average: 8.7
    9.1
    Engagement
    Average: 8.6
    8.3
    Trending
    Average: 8.4
    9.1
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Swydo
    Year Founded
    2013
    HQ Location
    Hilversum, NL
    Twitter
    @swydo
    1,381 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    24 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Swydo’s easy-to-use reporting and monitoring platform retrieves data from multiple sources (Google Ads, Facebook, Google Analytics, and more (34+) ), helping marketers to create professional, customiz

Users
  • Digital Marketing Manager
  • Director
Industries
  • Marketing and Advertising
Market Segment
  • 86% Small-Business
  • 12% Mid-Market
Swydo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
40
Customer Support
25
Time-saving
24
Helpful
22
Integrations
22
Cons
Expensive
8
Limited Customization
6
Missing Features
6
Expensive Pricing
3
Integration Issues
3
Swydo features and usability ratings that predict user satisfaction
9.2
Sessions - Digital Analytics
Average: 8.7
9.1
Engagement
Average: 8.6
8.3
Trending
Average: 8.4
9.1
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Swydo
Year Founded
2013
HQ Location
Hilversum, NL
Twitter
@swydo
1,381 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
(68)5.0 out of 5
2nd Easiest To Use in Digital Analytics software
Save to My Lists
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Detrics is an intuitive and the easiest to use data connector that eliminates the tedious work of reporting by eliminating all manual tasks in the process. By integrating seamlessly with major platfor

    Users
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 66% Small-Business
    • 25% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Detrics Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    34
    Time-saving
    33
    Features
    32
    Easy Integrations
    30
    Time-Saving
    30
    Cons
    Integration Issues
    5
    Limited Integrations
    3
    Compatibility Issues
    2
    Integration Difficulty
    2
    Limited Customization
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Detrics features and usability ratings that predict user satisfaction
    9.6
    Sessions - Digital Analytics
    Average: 8.7
    9.6
    Engagement
    Average: 8.6
    9.6
    Trending
    Average: 8.4
    10.0
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Detrics
    Year Founded
    2022
    HQ Location
    Buenos Aires, AR
    LinkedIn® Page
    www.linkedin.com
    9 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Detrics is an intuitive and the easiest to use data connector that eliminates the tedious work of reporting by eliminating all manual tasks in the process. By integrating seamlessly with major platfor

Users
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 66% Small-Business
  • 25% Mid-Market
Detrics Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
34
Time-saving
33
Features
32
Easy Integrations
30
Time-Saving
30
Cons
Integration Issues
5
Limited Integrations
3
Compatibility Issues
2
Integration Difficulty
2
Limited Customization
2
Detrics features and usability ratings that predict user satisfaction
9.6
Sessions - Digital Analytics
Average: 8.7
9.6
Engagement
Average: 8.6
9.6
Trending
Average: 8.4
10.0
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Detrics
Year Founded
2022
HQ Location
Buenos Aires, AR
LinkedIn® Page
www.linkedin.com
9 employees on LinkedIn®
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 90% Small-Business
    • 6% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Plerdy Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Heatmaps
    19
    Ease of Use
    18
    Insights
    15
    Valuable Insights
    14
    SEO Optimization
    13
    Cons
    Learning Curve
    14
    Steep Learning Curve
    8
    Complexity
    6
    Interface Usability
    5
    Complex Features
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Plerdy features and usability ratings that predict user satisfaction
    9.3
    Sessions - Digital Analytics
    Average: 8.7
    9.2
    Engagement
    Average: 8.6
    9.4
    Trending
    Average: 8.4
    9.5
    Has the product been a good partner in doing business?
    Average: 9.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Plerdy
    Year Founded
    2017
    HQ Location
    Lviv, Lvivska
    Twitter
    @plerdy_com
    114 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    15 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Plerdy CRO, SEO & A/B Testing Tools — a powerful toolkit designed to enhance conversions, refine user experience, and optimize your online store’s performance. 🚀 A/B Testing Tool With Plerdy's

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 90% Small-Business
  • 6% Mid-Market
Plerdy Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Heatmaps
19
Ease of Use
18
Insights
15
Valuable Insights
14
SEO Optimization
13
Cons
Learning Curve
14
Steep Learning Curve
8
Complexity
6
Interface Usability
5
Complex Features
4
Plerdy features and usability ratings that predict user satisfaction
9.3
Sessions - Digital Analytics
Average: 8.7
9.2
Engagement
Average: 8.6
9.4
Trending
Average: 8.4
9.5
Has the product been a good partner in doing business?
Average: 9.0
Seller Details
Seller
Plerdy
Year Founded
2017
HQ Location
Lviv, Lvivska
Twitter
@plerdy_com
114 Twitter followers
LinkedIn® Page
www.linkedin.com
15 employees on LinkedIn®