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Digital Analytics reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Digital Analytics Software for Small Businesses

    Products classified in the overall Digital Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Digital Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Digital Analytics category.

    In addition to qualifying for inclusion in the Digital Analytics Software category, to qualify for inclusion in the Small Business Digital Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.

    Top 10 Digital Analytics Software for Small Businesses

    • Google Analytics
    • Amplitude
    • Semrush
    • Smartlook
    • Looker
    • Mouseflow
    • Heap
    • Mixpanel
    • Pendo
    • GA 360

    Compare Small Business Digital Analytics Software

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (5,192)4.5 out of 5

    Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy

    (590)4.5 out of 5
    Optimized for quick response

    Why do 25 of the Fortune 100 and 41,000+ other teams (including the G2 product team) use Amplitude? Amplitude is a product intelligence platform that helps teams understand user behavior, ship the right product experiences fast, and drive business outcomes. Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development str

    (1,141)4.5 out of 5
    Entry Level Price:$0

    Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

    (642)4.7 out of 5
    Optimized for quick response

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 280,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and

    (930)4.4 out of 5

    Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

    (131)4.7 out of 5
    Entry Level Price:$0 (free)

    Mouseflow is a behavior analytics platform used by more than 165.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, you can: • Find out what happens between your visitors' clicks through watching video recordings of their sessions. • Build 6 types of heatmaps for all your pages automatically to understand what is getting their attention. • Set up funnels to watch where and why your visitors drop. • Use form analytics to imp

    (473)4.4 out of 5
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    Heap helps teams make smarter decisions. Heap automatically captures every user action on your website or mobile app, so you can analyze the usage patterns that drive conversion and retention. Our unique approach means that anyone can understand user behavior without having to rely on engineers to instrument events. Also, since Heap automatically collects events starting at the moment of installation, this data is available retroactively -- no need to wait for events to trickle in when you hav

    (421)4.3 out of 5
    Optimized for quick response

    Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in N

    (390)4.5 out of 5
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    Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific featur

    (441)4.3 out of 5

    Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

    (731)4.0 out of 5

    Adobe Analytics Cloud is the core system of intelligence for the enterprise. It enables businesses to move from insights to action in real time by uniquely integrating audience as the core system of intelligence for the enterprise. It enables data across all Adobe clouds. Adobe Analytics Cloud combines Adobe Audience Manager and Adobe Analytics to capture, aggregate, rationalize and understand vast amounts of disparate data and then translate that data into singular customer profiles.

    (247)4.6 out of 5
    Optimized for quick response

    Optimize the way you manage and deliver your digital presence with an all-in-one solution. Today’s digital era presents demanding challenges. With Siteimprove, you can create higher quality content, promote inclusivity, drive better website traffic, measure performance, and work toward regulatory compliance–all from one place. Find out why more than 7,500 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.

    (119)4.5 out of 5
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    FullStory’s digital experience platform empowers businesses to continuously improve the digital customer experience across sites and apps. At the core of FullStory’s platform is a powerful analytics engine that connects digital interactions to the metrics that matter most to businesses. FullStory proactively surfaces top opportunities to optimize digital experience, enabling teams to understand issues, prioritize fixes, remediate bugs, and measure the impact of those changes. With FullStor

    (193)4.5 out of 5
    Optimized for quick response

    Mode helps companies make better decisions and answer new questions by unlocking the value in data. Mode’s collaborative analytics platform combines SQL, Python/R notebooks, interactive visualizations—both out-of-the-box and custom using HTML, CSS, and D3.js—and shareable live reports. Analysts, data professionals, and stakeholders can collaborate, analyze, and explore.

    (102)4.3 out of 5
    Entry Level Price:$0-$399 per month

    StatCounter is a free yet reliable invisible web tracker, highly configurable hit counter and real-time detailed web stats.

    (289)4.5 out of 5

    Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager impro

    (166)4.4 out of 5
    Entry Level Price:$0 per month

    Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offer

    (22)4.8 out of 5
    Entry Level Price:$0 Up to 15 client accounts

    AI-powered alerts to protect your digital marketing ROI. Join us on our mission to help marketers be more awesome and happy.

    (51)4.4 out of 5

    Chartbeat, the content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, robust r

    (59)4.0 out of 5

    Quantcast Measure is an audience measurement solution trusted by leading publishers. Available free, for everyone; and with premium features available for our Enterprise customers. By placing the Quantcast Measure tag on your website or mobile app, you can get audience insights including demographics, buying habits, media interests, and more. Quantcast directly measures the behaviors and habits of your audience. We use direct measurement to capture information such as what other sites your vis

    (80)4.5 out of 5
    Entry Level Price:$499 per month

    Funnel is transforming digital marketing, putting Business-Ready Data at the fingertips of marketers so they always know with certainty what is really driving performance. Funnel’s Data Core, with its contextual data model, takes messy, siloed data from all sources and automatically generates Business-Ready Data that is fully harmonized, up-to-date and always ready to act upon. Funnel doesn’t require any coding or manual maintenance, giving marketers point-and-click control to continuously exp

    (72)4.5 out of 5
    Entry Level Price:Free

    Turn more visitors into customers. A suite of integrated products to help you grow your online business. – Analytics: traffic sources, campaign tracking, new visits % – Live Chat: targeted messaging, lead capture, shared team inbox – Customer Data Hub: automatic lead enrichment, company info

    (28)4.4 out of 5
    Entry Level Price:$0 Forever

    Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to De

    (110)4.4 out of 5

    Parse.ly is an analytics platform built for content and designed with the belief that the most successful companies are the ones with the best content. Winning in the digital content world, though, isn't easy. You need to create feedback loops and listen, though data, to what your audience is telling you. With 30 unique attention metrics, subscriber tracking, and audience segmentation, content creators, analysts, editors, marketers, and communications professionals can use Parse.ly to: - Grow t

    (18)4.5 out of 5
    Entry Level Price:0 1,000 visits/month

    Visitor Analytics is an app that helps website owners track, graph and map site visitors in real-time. The service is GDPR-compliant and offers a straightforward user experience through statistical dashboards, simple visuals and performance-based comparisons. Visitor Analytics keeps track of website visitors' path & history, bounce rate, pages performance, conversion rates, URL campaigns, referrers and other valuable data. It also analyzes visitor behavior through session replays, funnels an

    (59)4.5 out of 5

    CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Affiliate Marketing: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. Lead Generation: Maximize lead generation efforts through a holistic view into the management and o

    (14)4.4 out of 5

    Kintegra is a cross-channel marketing platform backed up by Artificial Intelligence. The main motive towards creating KINTEGRA is to enable businesses to OPTIMIZE and MANAGE their digital marketing campaigns and social media presence effectively. Kintegra’s AI engine is built with features which abolish the common yet critical problems faced by agencies or marketers. The major features are- - Automated increase/decrease in the budget, based on the campaign performance, across marketing channe

    Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility. This premium we

    Salesforce Interaction Studio is the leading real-time personalization and interaction management solution, enabling companies to transform the dream of 1-to-1 engagement, across channels, into reality. Combining in-depth behavioral analytics and advanced machine learning with data from existing sources, Interaction Studio empowers businesses to gain a comprehensive view of each one of their customers and prospects, and use that data to deliver maximally relevant, individualized experiences dur

    (62)4.0 out of 5
    Optimized for quick response

    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies -- KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmogra

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    Check out the G2 Grid® for the top Digital Analytics Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    Leaders
    High Performers
    Contenders
    Niche
    Google Analytics
    Kissmetrics
    Mixpanel
    Matomo (formerly Piwik)
    Chartbeat
    LeadLander
    Woopra
    Semrush
    Adobe Analytics
    Salesforce Interaction Studio (Formerly Evergage)
    Quantcast
    GoSquared
    Heap
    StatCounter
    Clicky
    Looker
    CAKE
    Siteimprove
    UserIQ
    FullStory
    Funnel
    KickFire
    GA 360
    Pendo
    Hitsteps Web Analytics
    Amplitude
    Mode
    Google Tag Manager
    Piwik PRO
    Smartlook
    Parse.ly
    Kintegra
    Mouseflow
    Visitor Analytics
    Morphio
    Market Presence
    Satisfaction