Last updated on Jul 28, 2026
Pendo offers 5 pricing editions, starting at $0. Pendo pricing tiers are designed to support different usage levels and team sizes. Pendo also offers a free trial. Higher-tier plans are available via direct consultation with the vendor. Compare the Pendo pricing table below to figure out the best fit for your needs.
*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.
Yes. According to G2 data, Pendo offers a free plan with limited features. Users can upgrade to paid plans for additional capabilities. Visit the seller's official pricing page to compare plan options and features.
According to G2 reviews, Pendo's pricing is best suited for mid-market SaaS companies with 51 to 1,000 employees that have dedicated product or customer success teams and enough MAU volume to justify the cost. G2 reviewers from computer software, healthcare, financial services, and e-learning industries appear most frequently and report strong ROI. Enterprise teams also extract significant value, particularly from analytics, session replay, and in-app guidance at scale. G2 users from small businesses and early-stage startups consistently flag Pendo's pricing as a barrier, with several noting the MAU-based model becomes prohibitive before achieving product-market fit or sufficient user scale.
Pendo's free tier supports up to 500 monthly active users and includes product analytics, in-app guides, NPS, and roadmaps, making it a functional starting point. Pendo's paid plans remove the MAU cap with custom limits, add integrations, and unlock session replay, product discovery, Pro edition in-app guides, and data sync at higher tiers. G2 reviewers note that session replay is among the most valued features yet requires a paid upgrade, and that integrations with tools like Salesforce and Zendesk carry additional costs. One G2 reviewer specifically flagged that free-tier metadata limitations created unreliable segmentation data for accounts that stop logging in.
Pendo is widely regarded as a premium investment that delivers strong value for mid-market and enterprise teams, though cost is the single most frequently cited concern across G2 reviews. G2 reviewers consistently praise the all-in-one combination of product analytics, in-app guides, NPS, and session replay as justifying the price compared to purchasing multiple separate tools. However, G2 users from small businesses and startups repeatedly flag that MAU-based pricing scales aggressively, making it difficult to justify at early stages. Several G2 reviewers also note that high-value features like session replay, integrations, and advanced modules sit behind additional paid tiers, reducing perceived value at base pricing levels.
The user interface is intuitive, and as a software engineer I found it very easy to set up. Review collected by and hosted on G2.com.
The pricing per MAU meant that we could only use the product for a small portion of our users Review collected by and hosted on G2.com.
I find Pendo's features for creating onboarding guides useful when launching new features. The tool is helpful for setting up polls or survey guides to gather user feedback and recruit participants for product discovery, which is valuable in enhancing user engagement and understanding customer needs. Additionally, I sometimes use it for quick front-end data tracking tasks for simple activities like button clicks and page visits, which aids in monitoring basic interactions within the application. Review collected by and hosted on G2.com.
I find Pendo's analytics and reporting capabilities very lacking. It is frustrating that it often boils down to just a few standard reports, which are clunky and inflexible to set up. I don't feel like I'm generating any deep insights with Pendo, the analytics seem overly shallow, no comparison to best-in-class tools like Amplitude. Also, setting up the Pendo Visual designer for guides is quite buggy, and it's a constant struggle to get basic work done. Product innovation is slow and the tool is too expensive for what it solves for us. We will switch to Amplitude now, where we get way more value for our money. Review collected by and hosted on G2.com.
