Google Analytics is one of the most well known and widely used web-based analytics service to track and reports important website data such as traffic, bounce rates, traffic sources, and more.
The tool offers ample amounts of data on your website audience, audience behaviour, website acquisition and conversion metrics as well as a real-time view of the audience on your site.
Because of this, it is a very loved tool which is rarely thought of or spoken about negatively.
User interface of the google analytics is very user friendly as well as detailed, any person with basic understanding of BI & analicis can user.
It have all the ingredients of an analytics data platform and capable of creating business value from insights along with sophisticated modeling template.
There are number of visualizations available which helps user to create the interactive dashboard.
it enables users to have Proactive Insights wherein system gives you all possible way to view the data with help of machine learning
Advanced filters helps business users to Customize your data to meet your needs, users can Create custom channel groupings, content groupings, and calculated metrics.
with Google Analytics you can:
Data Accessibility- Access the data anywhere through Mobile apps or web application,
Data Segmentations-In addition to built-in segments, User can create custom segments
Funnel Analysis- User can create custom multi channel Funnel to analyse the data.
Create custom reports
Integrate with other tools
Show real-time traffic data
Understand where your traffic came from
Rank your pages by popularity
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