Google Analytics 360 Reviews & Product Details

Google Analytics 360 Overview

What is Google Analytics 360?

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

Google Analytics 360 Details
Product Description

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.


Seller Details
Seller
Google
Ownership
NASDAQ:GOOG
Company Website
Phone
+1 (650) 253-0000
Year Founded
1998
HQ Location
Mountain View, CA
Total Revenue (USD mm)
$161,857
Twitter
@google
22,626,565 Twitter followers
LinkedIn® Page
www.linkedin.com
224,374 employees on LinkedIn®
Description

Organize the world’s information and make it universally accessible and useful.

Show More

Google Analytics 360 Screenshots

Google Analytics 360 Reviews

Write a Review
Filter reviews

LinkedIn®
Connections
Popular Mentions
Showing 435 GA 360 reviews
Popular Mentions
Showing 435 reviews
Filter Reviews
Filter Reviews
Sort by
Ratings
Company Size
User Role
For Category
All Industries
Review Type
Region
Already have Google Analytics 360?
Write a Review
BI Insights Lead- Business Systems
Broadcast Media
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

With this 360, Google is offering even more in depth data analytics for companies like us who can directly deploy our data and matrix to study further in depth to understand and share the knowledge based user behaviors. This really helps us to understand the regular user patter even when in a repeated modes how user reacts or will react to the pagination. Review collected by and hosted on G2.com.

What do you dislike?

For us, dislike is other word when it comes to analytics that we don't understand, we take every update as a process of new learning. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If one can spend 150,000 $ a year, I would definitely recommend to use this product for the betterment of their systems and services. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We understand the deep patterns of our interaction based on our Applications and users behavior on time to time, how and when they will react to our pages and updates - this helps us to build the knowledge on how repeatable we can process our data on the users profile. Review collected by and hosted on G2.com.

Show More
Show Less
Open Discussions in Google Analytics 360
AP
Sócio proprietário
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

- Easy to use

- Easy to find in the dashboards the information that i need

-A lot of information

- the level of details on the informations Review collected by and hosted on G2.com.

What do you dislike?

in the past we could create a dashboard, save on gallery and import, nowadays it doesn´t work, every new dash board i have to create it.

Sometimes it changes some areas without survey to the users, and normally make things more difficult to find Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

- Know who is my public

-Measure my websites traffic

-Know how articles are doing well with my public

-Know what kind of content they looking for in my site Review collected by and hosted on G2.com.

Show More
Show Less
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Analytics 360 is a great cloud based analytics software for websites. With the help of tutorials it is easy to integrate and use it proprely. The interface is well structured and has lots of good graphs that rapresent data in a understandable way. This dashboard can be customized so to see this data which is most important for you. Review collected by and hosted on G2.com.

What do you dislike?

Google Analytics 360 is quite expensive, and is only suitable if your website has lots of visitors. Can be a little bit overwhelming if you never used a website analytics tool in your life. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We use it for tracking the behaviour of our websites visitors and other stuff like geographical provenience, used devices/operating system, entering- exiting website, length of stay etc. On the basis of this data we optimize the website content in order to create better content for our target customers. Review collected by and hosted on G2.com.

Show More
Show Less
Digital Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

A collection of seven different tools build for enterprise, integrated as one platform.

Google Analytics 360 helps you to understand

1.How visitors arrive at the website and app.

2.what they do while there are there.

3.weather or not they convert on your goal. Review collected by and hosted on G2.com.

What do you dislike?

You can't track Individual users so you can't really see and understand how specific users behave on your site and get valuable data.

Google Analytics 360 (GA360) is the paid version of Google Analytics Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data collections.

Integrations and data quality

Custom funnels

Advanced analysis

Data-driven attribution

BigQuery Review collected by and hosted on G2.com.

Show More
Show Less
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

The most important tool is the reporting tool for the incoming traffic on the homepage. The functions in the dashboard are wide and fully functional. Live data is available and accurate, the automated keyword search is important for the SEO tool. Review collected by and hosted on G2.com.

What do you dislike?

The only thing would be that the positions in the dashboard are often changing and there is no possibility to adjust the main dashboard tab bar to our needings. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Controlling the incoming guest traffic on our homepage, plus functions to adjust the content and getting the important SEO informations to reach people easier. Analytics are helping us to provide better services for our clients. Review collected by and hosted on G2.com.

Show More
Show Less
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

As we all know that Google products are very powerful and widely-known for there best performance. Google Analytics 360 is a very easy to use platform that does not require any lessons for new users to learn.

It has a very intuitive interface that is very user friendly. Also this platform is easy to be integrated.

We use it because it has been helping us track and report data on our website i.e like traffic bouncers rates and the source of where the traffic is coming from. We can also see real time of the audience that are viewing our website.

Google Analytics 360 offers some data our website audience like audience behavior and also conversation matrix.

Last but not least Google Analytics 360 has high trained service team that is very aggressive on any customer issues. Review collected by and hosted on G2.com.

What do you dislike?

Google Analytics 360 is a very brilliant platform that does alot in our company, for us we have not found anything negative about this platform. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Its a wonderful platform that is highly recommended. I highly recommend it because it has been extremely awesome in delivering the best for our company and it has never let us down. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Google Analytics 360 helps us in some ways like tracking traffic on our website, it allows us to see real-time of audience that are and have visited our website.

Another problem we solve with Google Analytics 360 is that we follow the progress of our esteemed clients on our website. This enables us to know if our clients are happy with our products or not.

Certainly its a time and cost effective platform. Review collected by and hosted on G2.com.

Show More
Show Less
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Analytics is the industry standard, so there's great understanding across the industry and consistency in reporting which is great. Some features are missing but they've made a lot of improvements to the problem areas in the recent v4. Review collected by and hosted on G2.com.

What do you dislike?

Some challenges with user tracking (great for page level reporting though). 360 is also incredibly expensive and doesn't add that much value, it's mostly for large businesses with really large datasets and Google Big Query requirements. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Have a better understanding our customers, what they are doing on our website and how well our sales process is performing. Review collected by and hosted on G2.com.

Show More
Show Less
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Dat alle informatie gerangschikt kan worden. Review collected by and hosted on G2.com.

What do you dislike?

Ik vond het programma eerst een beetje ingewikkeld. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Als je met je website naar de next level wilt, dan bevelen wij google analytics 360 aan. Dus bent u zoek naar een programma wat u verder kan helpen. Op het moment kan ik geen andere programma's noemen die aan dezelfde eisen voldoen. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

AEDmaster had veel pagina's die niet werden geïndexeerd. Daarom gebruikt gemaakt van googel analytics 360 Review collected by and hosted on G2.com.

Show More
Show Less
Senior Associate Marketing Strategy and Analytics
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Ease of implementation and intergrations with other google tools. One click data export to big query and powerful visualization tool- google data studios Review collected by and hosted on G2.com.

What do you dislike?

Granularity of reports and data extraction out of tool is impossible without bigquery which is another paid tool Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Need to look into the business requirements very carefully while making the decision to purchase Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data export and granularity of data Review collected by and hosted on G2.com.

Show More
Show Less
E-Commerce Web Analytics & SEO Specialist
Retail
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

We used Google Analytics 360 in the past for marketing purposes. It was quite useful and powerful in our opinion. Review collected by and hosted on G2.com.

What do you dislike?

I think the dashboard can be better. If you compare it to Analytics or Ahrefs/MOZ. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Useful when you want to get free and quick data about your website. If you want more insights, we think other software like Analytics work better. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Data. it is all about data. Improving our website with data from Google Analytics 360. Review collected by and hosted on G2.com.

Show More
Show Less
AR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

The data freshness is almost on the hour for us which is highly reliable. Review collected by and hosted on G2.com.

What do you dislike?

There's no way, that I know of, to calculate ad cost attribution, which has been slightly inconvenient. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you have experience with Google Analytics and find yourself either maxing out the hits or wanting to learn more about your users/visitors it's worth the upgrade! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

360 has been super helpful in making our website more comprehensive. The funnel feature alone has decreased user time navigating the check out process whilst maintaining the same, if not slightly higher, traffic. Review collected by and hosted on G2.com.

Show More
Show Less
Food Blogger Content Editor
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

GA has extreme capabilities, it's aptly 360 Analysis.

Implementation and analyzing the user's data is easy. It provides Data and present report in real-time.

There are self-help videos if you stuck at some point, mostly it's intuitive and tools effortlessly integrate the digital data. Review collected by and hosted on G2.com.

What do you dislike?

It's expensive. The project has to be of substantial worth or else ROI will be negative.

More expectations from the support. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Getting along with it you will realize, the data analytics is deep, and at some point, you will have to assign some more informed person to manage the analysis and work over it to target the audience with Apt tools. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The deep user behavior analysis are effective and provide idea about target areas and which points that have to be handled with care. Review collected by and hosted on G2.com.

Show More
Show Less
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Helps excavate crucial data about the audience and also determine the factors that drive most of the audience on the platform. Review collected by and hosted on G2.com.

What do you dislike?

Google analytics is blocked by most users hence the data is not very trustworthy at times. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Use the data available efficiently to uncover hidden useful information. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The audience section makes detailed demographic information about the audience who visit the platform like their location, age group, gender, interests and devices used to access the platform. Review collected by and hosted on G2.com.

Show More
Show Less
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

The system is easy to use, navigate, and understand. Review collected by and hosted on G2.com.

What do you dislike?

This has been a great tool for us - no complaints! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Keeping track of how our website is doing in terms of traffic month to month Review collected by and hosted on G2.com.

Show More
Show Less
ScrumMaster® | Project Manager| Functional Consultant | Business Analyst
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Google Analytics is one of the most well known and widely used web-based analytics service to track and reports important website data such as traffic, bounce rates, traffic sources, and more.

The tool offers ample amounts of data on your website audience, audience behaviour, website acquisition and conversion metrics as well as a real-time view of the audience on your site.

Because of this, it is a very loved tool which is rarely thought of or spoken about negatively.

User interface of the google analytics is very user friendly as well as detailed, any person with basic understanding of BI & analicis can user.

It have all the ingredients of an analytics data platform and capable of creating business value from insights along with sophisticated modeling template.

There are number of visualizations available which helps user to create the interactive dashboard.

it enables users to have Proactive Insights wherein system gives you all possible way to view the data with help of machine learning

Advanced filters helps business users to Customize your data to meet your needs, users can Create custom channel groupings, content groupings, and calculated metrics.

with Google Analytics you can:

Data Accessibility- Access the data anywhere through Mobile apps or web application,

Data Segmentations-In addition to built-in segments, User can create custom segments

Funnel Analysis- User can create custom multi channel Funnel to analyse the data.

Create custom reports

Integrate with other tools

Show real-time traffic data

Understand where your traffic came from

Rank your pages by popularity

Track campaigns

Export to Excel Review collected by and hosted on G2.com.

What do you dislike?

Cost:

Though Google Analytics is free of charge so everyone can use it. However, sadly this does have a limit. in case your site exceeds 5 million impressions per month, you are required to pay for Google Analytics 360 which is a hefty $150,000 per year.

Complex

Due to huge data, number of visualizations it becomes complex and confusing in terms of data reading, In order to understand all of its complexities, you need to learn. The issue with this it that is can be fairly time-consuming to sit through the training, practice the tool and become familiar with where the information is.

due to data coming only from one source that is website, it lacks independence and is it entirely reliable of the website data. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It should allow more integrations points Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Currently we are using to track the demographic penetrations of the customer services operations as well user profiling Review collected by and hosted on G2.com.

Show More
Show Less
Web Developer
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

99.9% uptime, support, and data freshness Review collected by and hosted on G2.com.

What do you dislike?

I didn't find any downsides yet, looks like it is perfectly crafted for all kinds of audience. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I have started understanding the audience that is interested in my business so now it's more precise strategy implementation! Review collected by and hosted on G2.com.

Show More
Show Less
Senior Software Engineer
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
What do you like best?

Google Analytics 360 is an extremely powerful tool that offers an additional user administration which is more suited for larger that have abundant users. It processes and stores huge amount of data. The sampling limit for reporting and limit for metrics and custom dimensions is higher and it has an integration with double click and Google Adwords. It offers almost endless row data transfer and gives enormous information about how many people are discovering and viewing your website and its speed of working is very fast. Review collected by and hosted on G2.com.

What do you dislike?

Menu options are difficult to understand for beginners and the navigation systems are bulky and the creation of funnels is awkward. It is a little bit costly from a start-up point of view and most of the features of Google analytics are a bit hard to learn. It is accurate for small companies or organizations. Although, you can customize dashboards, however, real-time flexible modifications are not easy. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Google Analytics 360 is an amazing tool that provides a comprehensive and innovative solution for gathering and analyzing enormous data. It is well suited for larger organizations and delivers very precise and detailed information, helpful in reporting and determining the data. It allows me to check if there is an issue with the websites and I can check the improvements in the website through different tests and modifications. Review collected by and hosted on G2.com.

Show More
Show Less
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It is a very good website for both desktop and has an app for mobile Review collected by and hosted on G2.com.

What do you dislike?

customer service is not good, most of them are automated. And plenty of 3rd parties advertisements on the app which is distracting at times Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It helps me deals with the analysis of the data which our team uses Review collected by and hosted on G2.com.

Show More
Show Less
CA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best?

It’s user friendliness system and highly advanced data analysis Review collected by and hosted on G2.com.

What do you dislike?

Nothing as such, everything is perfect in 360 Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Measure Your Site's Performance Across Devices With Fixes For A Better Browsing Experience. Use Google Alerts To Get Free Notification & Email Summary On New And Interesting Content. Review collected by and hosted on G2.com.

Show More
Show Less